Unleashing the Side-Hustle Revolution: Exploring the Future of Freelancing | Michael Hearne

27:06I love writing. Yeah, exactly. So I think a lot of it is just expanding your options initially. And something's going to draw and catch your eye. And you're going to be like, ooh, that sounds really cool. And then it's just a matter of having the courage and a little bit of the knowledge to step out there and try it. So the series talks about being a YouTube influencer. We've talked about some AI side hustles. But there's real estate is a side hustle for some people. Airbnb can be a really lucrative side hustle for someone. Okay. So let's talk about those for a second. Because stuff like copywriting and video editing, I feel like I could post those on a freelance site like freelancer.org or Upwork or Fiverr.

27:53And I'll get gigs and maybe I'll get enough gigs. I can start a company and so on. But then there are things that are more like... they are side hustles, but they feel a little more like businesses. Like, okay, I'm going to be like a concierge and manage 20 Airbnbs. And that starts to be like a business. And those are great. But how do you distinguish between that kind of side hustle? Is that just as easy to get involved in? What should someone do if they want to do that? Yeah. So again, this is not my personal area of expertise. But when I finished going through this interview, I called my wife.

28:30I was like, Hey, we're going to get into Airbnb because it's so accessible. Most people think you have to go out there and buy a house or build a house or something that involves an acquisition. So you got a down payment, you got a mortgage, you got all these things. But this guy was actually teaching how you could go out and you could rent an apartment by the month. you know, you get a year lease and then short term let it out for, you know, by the day. And it's essentially that arbitrage between the monthly rent and the daily income that you can produce. And he's doing it all with the landlord's approval.

29:10He tells, you know, what he says to them to get them to say yes, because you don't want to hide it. And that's something that he learned the hard way. Yeah. Yeah. Yeah, exactly. But they love it because like their apartment is getting cleaned. Nobody's going to let the grass grow in the backyard for a year. There's all these things. And he's basically able to take whatever the monthly rent is and make that as a net profit. So if you know the landlord game, that's far better return than you're ever going to get. So if someone rents an apartment for$3 ,000, how much do you think they can get per month Airbnb-ing it?

29:45And how much do they give to the person who's freelancing managing the process? Yeah. So for what his rule was, if it's$3 ,000, you're going to make about$3 ,000 and net off that property. So if it's$1 ,000, you'll net about$1 ,000. And that's just what he's learned after doing this thousands of times. And he's got a few hundred thousand students. What's a risk? If I start renting 50 apartments and thinking I can do this with all of them, just by hiring the right freelancers, what's a risk that could happen? you know you could rent in the wrong location but you'll avoid that again if you if you listen to someone who's been there and done that um so you know he talks about how to how to identify a good location and one of the simpler rules that i'm just remembering off the top of my head is if there are hotels in an area guess what people are looking for short-term rentals um you know so you could wind up getting rentals in an area where they don't lease or you overpaid on the price that you're renting at.

30:51But all that can be eliminated with just a little bit of research. And maybe it's not intuitive if it's something that you're just approaching as a complete newbie. But even just like a one-hour interview with this guy, and there's so many little nuggets in there that can really just offset those risks. Let's say I'm my daughter, okay? And she's 24 and she's sick of working as a bartender and just collecting tips in New York City. And she has no, you know, she's never done any kind of entrepreneurial activity in her life. How could she start to figure out how to do this? How does she get clients and, you know, basically apartments to rent and so on?

31:30Yeah, so what's cool is one of the ladies who's in the series, that was what she did. She was bartending at night, learning to be a massage therapist during the day, and was hustling. And then somehow wound up getting into short-term rentals. She took years to get into it. She pioneered her own way. And now she's buying multi-million dollar properties several a year and doing high-end short-term leases. But one, you can watch this series. there's I think two or three people in the series who talk about how to how to do Airbnb but just like you would learn any other skill like finding a mentor is one of life's legitimate shortcuts as someone who's been there who's done that who can tell you you know start here do these things to get your first deal and watch out because if you mess this up it's going to cost you everything or it's going to really hurt you it's going to set you back and so you know you're not going to be able to find that necessarily down at the coffee shop.

32:32Or if you're in a job, you're probably not going to find that from some other bartender. But the wonderful thing about the internet is you can find these mentors online. And many of them are putting out free content. So the internet is there. It's your ally for any of these side hustles. But again, I encourage people to watch the docuseries because it's a cool engaging format and it's free.

33:14Someone listening to this, I want them to basically go away thinking, oh, maybe I should do this or this. And they have the basic tools to start. So what can you remember from the person you interviewed on whether it's Airbnb or something else? The Airbnb one sounds interesting because it does sound like that's a gateway into having a real estate business, essentially. Absolutely. Yeah, the guy started that one after he'd lost everything in 2008 and was like, I've got to get back into real estate. Now he buys properties as well as renting them. But it is, it's very accessible. There are people that talk about being YouTube influencers and how people can, even with a small audience...

33:56I'm not talking about becoming Mr. Beast here or one of these mega YouTube stars, but people with 1 ,000 people in their audience who are making$100 ,000 or more a year because they're highly engaged with that audience and they're doing certain things with their messaging to pull them over to buy courses and coaching and consulting with them offline. There's people who are creating info products and selling those online. And people in the series who are talking about how to use different softwares to make it easy. There are two or three people who talk about Amazon dropshipping, Etsy stores, Shopify.

34:32All right. So let me get really down to brass tacks. Let's stop with the broad stuff and go down to brass tacks on say the Amazon thing. I've written about dropshipping back in 2016 where the idea is buy some... like let's say you're selling shampoo, buy something cheap on, like buy head and shoulder shampoo, super cheap on Alibaba in China, like for like 50 cents a bottle and sell it for$19 in the US and you don't have to have any inventory. You can just get the customer's address on a site here, but then you have the Chinese site, Alibaba, drop ship it straight to the address. So you don't have to have any inventory.

35:15So that's the whole idea of drop shipping. How can someone get involved in that? Because that seems like an amazing side hustle. It is. And the thing is, you can... So we'll take Amazon. And this lady was talking about selling Spider-Man balloons. And so she was buying Spider-Man balloons and packs of 100 and buying dozens of those packs of hundreds or maybe in hundreds of those packs. And so she was getting her unit costs down to 50 cents a unit. But people were buying them for somewhere around$7 on Amazon. Now, here's the cool thing is, whenever she looked the SKU up, it's on the barcode, she looked that up to list it on Amazon.

36:01Somebody had already done that listing. And so she didn't even have to create her own listing. She just sent it to the Amazon warehouse. So now it's Prime eligible because Amazon is then going to handle all the fulfillment and shipping. And under that already existing listing, she's now selling and her inventory is being sold through that listing that somebody else did that's already got reviews and the product description and the pictures and everything on it. she's selling those things for about$7. And she's netting about$3, I want to say, after all costs, everything that gets taken out of there.

36:42And so I'm sorry, what's the product again? Spider-Man balloons. Spider-Man balloons. So like for parties or something? Yeah, yeah. I'm imagining they're like those kind of tinny, Mylar-looking ones. And she got it listed on someone else's Amazon page? Or how did that work? It's because it's the same skew. And so that isn't always the case. And obviously, that's more of like a limited hustle. But then there are guys from amazing.com who are in the series. And they teach how to build an actual Amazon brand. So now you're not just listing on someone else's listing. You're creating your own listings.

37:25And you may know this. I didn't know this before the interview. You can look up who is actually manufacturing some name brand vacuum cleaner or some name brand blender or some name brand water filter. And you can go direct to the manufacturer and you can actually buy the exact same product, but with your branding on it. Yeah, there's a public company, Mohawk, where they basically took these old-fashioned brands like Iceboxes, for instance, I forgot what the brand name was. And they went to the factory in China and they said, look, from now on, every other icebox you produce is going to have our brand name on it.

38:07And they used SEO and Amazon marketing techniques that the guy who created iceboxes for 200 years didn't really know and dominated the first two pages of Amazon within 48 hours of starting that SKU. Exactly. And that's for people that want to build something beyond just the easier layup things. And I'm not saying that's all that lady does. But you can actually build... And their students have an incredible track record of getting people up to six figures within six months, working one to two hours a day on weekdays, doing just that. And then the benefit to that is you're also building a brand.

38:51And so if you do that, and you reinvest over a series of years, now you've got that intangible asset that has also got value as well. And these e-commerce businesses are selling like hotcakes, or they were, last I looked into it. So if you want to actually then sell your business and have an exit event and put seven figures or multiple seven figures into your bank accounts, you can do that with an Amazon store. So how do you get people traffic to your store? So, well, that's the good thing about Amazon. right is it's got millions probably hundreds of millions of visitors going there every single month looking to buy something so that's one of the things they talk about is like how do you identify using the tools that amazon provides you where the demand is um because you know i like to quote gary halbert who was a famous infamous probably better word copywriter and he asked like what would you want if you had a hot dog stand if you had one wish what would you wish for if you had a hot dog stand and he'd get all kinds of answers and then he would say a starving crowd like that's what you're doing because if you got a starving crowd you're gonna sell all of your hot dogs really quickly that's funny so that's what amazon is it's a starving crowd but like how but there is so many stores on amazon like let's say there's yeah a thousand stores that sell spider-man balloons like how do i get mine noticed or am i just gonna to like, I'm worried I'll just waste my time learning all these dropshipping things.

40:21And then I just can't get any traffic. Yeah. And that's where, you know, there is some science and some art to it where you need to find something with high demand, but that doesn't, that's not so saturated with sellers that you're just going to get dominated. But then there are things that you can do when you launch that will get you to the top of the listings very quickly. So one of those things is like if you do use good copywriting and good graphics and use like images that handle objections before they even enter the customer's mind. So if you do these things that get your product to convert, when you first launch, it's almost like YouTube or other social media platforms and their algorithms where if your video gets high engagement and high views, you're going to rise up the rank, you're going to get more and you're going to get distributed to a wider audience.

41:15And that's how things go viral. Same thing on Amazon, where if your conversion rates are high, off the first traffic, they're going to move you up in the rankings, then that's going to continue to expand. And so what they were teaching, and I don't remember all the details, but the conversion rate was one of them. They were talking about a hidden field that only sellers can see that broadens your reach. There are these things you can do so where you can actually compete against big brands and you can get to the top of the rankings in just a couple of weeks. But that then goes back to knowing some of these hacks.

41:51Do you teach some of this in the docuseries? Yeah, they're covered. You remember one hack? Let's say I want to sell t-shirts on Amazon. What's one hack? Like Jay right now is selling t-shirts on Etsy. What's one hack you can use to get more customers? us. So on Etsy, there was a lady who started off selling things. And I think she sells on Etsy. I don't remember. There are so many interviews I've been through in the last week or so that it's hard to remember all the details. When it comes to Amazon, having that listing dialed in, using direct response tactics, persuasive tactics, good copy. Oh, okay.

42:35When you say direct response, but that means you're like emailing somebody. How do you get the list to email somebody? Yeah. So, well, you can do that. And that is another like probably hack that works well. So if you do have an email list, you list something on Amazon, you can push people to go buy it. That's going to push you up in the rankings because your conversions are going to be high. But I'm thinking more like when I say direct response copy, that would be benefits, not just talking about the features of your product, but talking about the benefits and what that's going to let your customers do once they own your product.

43:06Focusing on calls to action, things like that, generating customer reviews early, things that you can do to maybe incentivize that even to get those reviews there because that's where most people scroll first, as at least I do, to go check out the reviews. So anything that you can do to boost your conversions is going to push you up in the rankings because you're going to get more distributions. I can't necessarily say what would work for T-shirts because maybe T-shirts is the absolute wrong product to pick to sell on Amazon, for example. But I do know like, you know, on Etsy, this lady was going to throw away some stuff and she decided to list it online.

43:46And she sold it like that night for like 600 bucks. And then she found a piece of wood that was like out behind her garage and she chopped it up in a little one inch by one inch blocks. and sold thousands of them. Not off that one stick, obviously, but it was craft stuff. And how was she able to create... I mean, there's this concept of authentic demand. How was she able to find the audience that demanded her product? With Amazon, they give you analytics tools to do that. So that's where getting some actual course-type knowledge is going to be beneficial to you. because the Amazon back-end dashboard, when you create a seller account, is going to show you almost like a keyword search tool.

44:3410 million people type in this product every single month. And then so there's that. But then there's also how many people are selling that. And so being able to analyze that stuff in the dashboard is where the education is going to come into play. And that's something that, again, learning by watching these interviews, is do that stuff before you buy your product. So Etsy, again, is a whole different critter. I think they're like a lot of what works is your artistic value. And sometimes it's counterintuitive what might help sell more. Vern Harnies is in the series and he talks about pricing in there.

45:16And he talks about how a company just couldn't sell their service offering at$30 ,000 a year. But whenever they raise the price to$300 ,000 a year, everybody wanted to buy and they could barely keep up with the demand. So perhaps Jay should raise his prices on his t-shirt. Will then it show up under a different search category? Or how will that really work? So what that would do, potentially, is give a higher sense of perceived value. And then it wouldn't necessarily move him to a different category. But we know that expensive things are worth more, right? That's the way our brain works. But still, how would the discovery work in that situation?

45:55How would discovery work? Right. So for that one, I think with him already being on there, you're kind of past that point. Yeah. And that's why I value these interviews and these series and learning from experts, right? Is because you avoid getting into a situation where you're now trying to fix something that's broken. And I'm not saying that Jay's t-shirt thing is broken, but without having done the research beforehand to say like, hey, this is definitely... the marketplace I should be using. This is definitely the product I should be using. This is the type of like, you know, subcategory. So, you know, like, is it political t-shirts?

46:32Maybe political t-shirts is the way to go right now because that's everything's so hot. But, you know, you can't say that just off the top of your head. You have to actually dive in and look into the data and let the data tell you something. Is there any website, and maybe you go over this in the docuseries, is there any website that tells you, oh, these are the latest hot dropshipping products? So there were a few specific sites that were mentioned in the series. I know Alibaba was mentioned in there, but I don't think that's going to tell you that information. I think really the secret is to get into the platform and look at the analytics being like, how many people are searching for this every month?

47:14How many competitors are there in this category? And I think that is available, like even on Amazon, I think that might be available. Yeah, absolutely. You just have to create a seller account and then you can get in there right away. So again, it's almost like there's two or maybe three categories of these side hustles. And there's the basic freelance thing where, oh, I can do your logo for$200 in three days. And that's on Upwork or Fiverr. And then there's their coders are on there, ghostwriters are on there, website developers are on there. I need a website that looks like Twitter. uh social media managers yeah yeah all those things like yeah and then there's the kind of side hustle that starts off as like a really small one person business but then gradually expands and even by the way those freelancing gigs like for instance you could you could special i know one person who did instagram accounts for dentists like that was their niche yeah yeah and it was a couple living in florida they quit their jobs and like they made a million bucks their first year because they would go in and film dental procedures and show that this dentist was safer than this or you're less painful than this dentist.

48:26And then they eventually expanded. They had to hire employees. They got dentists around the country. And so even those types of freelancing can turn into a real business, which ultimately is how you make those seven-figure exits. And then there are sites like Flippa.com or EmpireFlippers.com where you can list those businesses and sell them. Yeah, yeah, exactly. Yeah, there are. I mean, let's see. So there was the influencer, there's AI, info products and expert type stuff, selling your services. There was real estate. So Airbnb, rentals, commercial, even traditional like landlord stuff. Affiliate marketing, selling other people's products.

49:04And there were a bunch of different ways to do that. Okay, let's talk about that for a second. So affiliate marketing is like, Like, let's say someone has, they're selling sneakers, like really high-end expensive sneakers. Yeah. And I put a link to them on a blog post. And then anyone who uses it, it's a special affiliate link. And anyone who uses that link and software tracks this, anyone who uses that link gets 50 % of whatever they buy on the shoes, sneakers, sellers sites. So that's affiliate marketing. We've covered this on the podcast before. Yeah. But how do you get the audience who's going to want to...

49:38You have to have a lot of people read what you're writing or something to get these affiliate deals working. Yeah, absolutely. So that goes back to... You can be a YouTube star. You can be an Instagram influencer. So there's social media. And so if you understand how to get engagement and views on social media. But then there's building an email list. So you can pull people off of social media who are interested in high-end sneakers and put them on an email list. Or if it's something related to health, you could put out some sort of a health report that people can sign up to get. Or same thing with finance, give away a report on top stocks and the tech sector or whatever and get people to exchange their email address for that.

50:24And now you've got... But basically what you're doing, whatever platform, and I personally think email is the superior form even in this day and age, But it also texts SMS and Messenger, all these different ways. Once you have that audience, at that point, just sending one message and it getting in front of a million people or 100 ,000 people or whatever the number is, 10 ,000, 5 ,000, is what's going to get you enough people to click on your affiliate link to go look at the product. The percentage of them are going to buy it. And then you're going to get a commission because they used your affiliate link.

51:00And so it's all about building the audience. What are some of the most astounding success stories you've seen? I mean, affiliate marketing sounds pretty cool, but like what's... Yeah. What are some really great success stories in affiliate marketing or in other side hustles? So there's a guy named Igor who was an affiliate marketer. He grew up in Ukraine. At the fall of the Soviet Union, his parents like invested with some like Russian mobster money lost the money went to israel were super just like dirt poor he was working in a toxic waste factory and started doing affiliate marketing and within a matter of months was able to get his income up to ten thousand dollars which like was life-changing to say the least because they were going negative every month and so he did that thousand a month yeah yeah ten thousand a month and like quit his job never looked back um and now he does way more than that he does way more than that every month.

51:59How did he build it? What was he selling? How did he build up his list of names? Yeah. So he does what he calls e-farming. And he's building email lists. And he's doing that by getting other people with email lists to promote something that he's giving away for free. So he may have a free report. And I actually don't know what niches he's in. But well, Well, I do know one of the niches because he teaches affiliate marketing. And so right now, there's a lot of people in the real estate space who have big email lists who are pushing people to go check out Igor's stuff. And they're signing up to Igor's email list.

52:40And then ultimately, a percentage of them are buying his course on affiliate marketing. But then once he's got that email data, he can continue to present products to them as an affiliate. and what he's giving away is this e-farming technique. And that's what he's teaching people. And so at that point, it then becomes about maintaining a good relationship with your email list. Be sure that you're providing value and things like that and not just always asking and pitching something, but providing value, this stuff. I'd like to take his course on farming these lists, but is this covered in your docuseries?

53:17Yeah, he goes into it. He goes into it at a high level. I like the format for two reasons. The things I've talked about already where you are going to pick up some mindset stuff, you're going to pick up some big picture stuff, you're going to pick up some really tactical stuff, the kind of stuff you're asking about. But you're also going to get exposed to probably a couple dozen different types of opportunities. And even say selling on Amazon, there's like five different ways to do that and multiple levels of involvement for each and multiple levels of investment for each. Same thing. and real estate.

53:51There's lots of different ways to get in it. There's investing and trading is covered in there like for income and entrepreneurship. So there's all these different options. So that's the second reason I really like this format of the docuseries format is because it exposes you and it gives you enough information so that you're not a rookie and you're not going to go make completely dumb mistakes. But more so than that, it's going to... You're going to see 27 different people talk about how they started their journey, what they're doing, and something is going to click. And you're going to be like, Hey, that's cool.

54:25I think I could do that. I think I would enjoy doing that. And so at that point, your wheels are spinning, you got a little bit of knowledge. But at that point, it's time to go deeper. It's time to zone in on one thing to start off with and get good at that. And that's where maybe it's affiliate marketing, Maybe it's drop shipping. Maybe it's Airbnb. Maybe it's commercial real estate. Maybe it's day trading. But when you find that thing at that point, it's time to go deeper and get some self-education. And if you have the money to invest in courses and training, then that's great. I kind of think this is where the economy is going right now.

55:05The unemployment rate is really low. And yet at the same time, people are saying, oh, we're in a recession, we're in a recession. The unemployment rate can't be this low. in a recession. Like recessions are known for high employment rates. That's almost what defines a recession. And I kind of think what's happening is these people are off the books now. Like they're doing freelance work. They're doing side hustles. And what's the role of like chat? How many people now are using like ChatGPT for their side hustles or some AI like MidJourney or Dolly or whatever? Yeah, I think a lot of people are.

55:38You know, as far as like in the series itself, I think we probably had like five or six people who talked about it specifically. I talked about it quite a bit. Yeah, so it was talked about, but I mean, chat GPT, why does it got like 100 million users or something like that? Forget the exact number. So you got to assume that all of them are like teenage kids asking it about dumb questions. And this is related to what we were talking about earlier. Let's say I had a company and I wanted to make a logo. I wouldn't ask chat GPT, hey, make my logo. Because I'm not a designer, so I don't know if the logo's going to be good or not.

56:18No matter how many people tell me, oh, they make better logos than humans, I think I still need a human to kind of, like you say, be the prompt engineer so it makes the logo that fits my personality and my brand and so on. So I don't see, and this is not an advertisement for freelancers, but I just don't see ChatBT replacing people with real artistic talent. Yes, AI can make a Mozart sonata that sounds just as good as Mozart, but I don't know. There's something different. Like when I need something and it's my brand and I need it, I need help from a human to know that. It's just like AI forever has been able to read x-rays better than human doctors.

57:04AI could read an x-ray and tell you if you have cancer or not, but it's the law that humans have to be the one to tell you because humans help you understand it and process it and so on. And AI just doesn't do that, at least yet, maybe never. And so I think there's still a very important role for humans in all of this. Oh, absolutely. What I think it does do is it brings efficiency. So maybe you have someone who is like, they know what a good logo looks like, but they don't know how to use Adobe InDesign or Photoshop or whatever. So now that person, instead of having to go get a team or rely on someone else to come up and do that tech work, they can go and prompt Dali or something like that to provide a set of logos.

57:58And then they can say like, I like this one, but change this about it. And they can... So it just removes the technical hurdles and the friction that it would take for someone who is maybe that high-level brand marketer or brand expert, now they don't have to rely on a technician. So there's that. But at the same time, there's people on Upwork or freelancer.com who are looking for a technician. And that technician doesn't have to be a technician anymore. So it can be a really great assistant, an empowering tool. And going back all the way back to the beginning of, And it's the human plus the AI that's going to beat either the human without the AI or the AI by itself.

58:44So it's that human-AI combination. And that's where we are. I hope it's where we stay for a while because the thought of true general artificial intelligence is kind of scary. Everybody keeps saying, oh, that's going to happen. It's not going to happen. A computer vision program will never suddenly wake up and say, oh, that Apple looks like it tastes good. AI has made, all AI, even ChatGPT right now, is made for one purpose only. That might change because ChatGPT has so much content. It can compose sonatas and write code and do what seems like generalized, but that's only because all those things are text written on the internet.

59:32Yeah, yeah, exactly. Yeah, I don't see it either. I think, and I've had some people argue with me that, not in anything, and in a good-natured sort of way, there are people that think that artificial general intelligence is already out there and that it's being used by some super high-level people. I just don't see it. I don't see it as being possible. Only if all the programs are kind of stitched together, like if you stitch together MidJourney and ChatGPT and Copy.ai and all these things. but they're all very different programs. Again, it's all statistics. It's like, how much data do you have?

1:00:09And then given a new piece of data, what is the highest probability next piece of data? Yeah, and that's where like, you know, like if a computer, you know, you talked about computer vision, which is cool. And if a computer does see an apple, it's not going to think about it the way that a human would if it were like generally intelligent. As a matter of fact, like what sort of like, Like, you know, paradigm would a general intelligence that's not human be operating from? You know, like it wouldn't even be, it just seems like it wouldn't be even something that we could really comprehend any more than it could comprehend the way that we think.

1:00:45Unless it was trained, like apples that look like this, taste good. Apples look like this, don't taste good. Unless it was specifically trained, it wouldn't just sort of like saying, hmm, I bet you that one, I understand what taste is and I understand what apples is. I guess that apple might taste good. It doesn't really work like that. And then it's not driven by the biological need to eat. It doesn't take pleasure in that either. Those are human things. So that's where those things are interesting to think about. But I also just think that I don't think we're capable of creating artificial general intelligence.

1:01:23At least not yet. And I don't even know what it really means. I guess that means it's good at everything, but it has to learn somehow. So it has to learn on a set of data. And the output is always based on statistics, essentially. Even neural networks is kind of a form of statistics. Yeah. And we go down different paths because we have desires. We have emotions, right? So those things are drivers for us humans. But why would a machine want to learn anything if it wasn't prompted to do so by a human? Yeah. So anyways, I think AI is going to be a good assistant. And I guess the future may shock all of us, but hopefully.

1:02:03We'll see. Yeah, we'll see. But Michael, your series sounds great. I want to watch it and I want my kids to watch it, most importantly. How can I watch your series? So we'll give you a link so that you can share that with your audience. And when's it going to be available? So people can sign up to watch it starting on the 8th. And then the first episode drops on the 23rd. And can I ask, do my listeners, do we get a discount? What's the cost to watch this docuseries? It's free. It's free. You can watch it. So every episode's up for free for 24 hours. And then we'll do a binge watch weekend at the end of that.

1:02:38That's supposed to be a surprise, but I just gave it away. So yeah, but people can watch it for free. And then we do have the option to buy it for on-demand viewing. If they do, then we toss in just a ton of bonuses and we can get you like a 50 % off discount on it and all those kinds of things. But we toss in just a ton of educational resources that go along with it if you decide to invest. But you don't have to, like we give it away for free. There's enough people who will buy it that it'll make it a profitable event, but also like just getting the information out there where it can help change people's lives.

1:03:13That's a big motivator for me and for my partners in this venture as well. Well, that's great. I'm so excited because this is, I mean, we even have a sub series side hustle Fridays where we talk about side hustles. This would be such a great thing. Maybe after it's had its run, we can even air part of it on the podcast or something. Nice. Yeah. Thank you so much, Michael Hearn. I really hope you do well with it. I'm going to watch it. I'm going to get forced my kids to watch it. Sounds exciting. So, so good luck. Thanks James. I appreciate it. Always great to see you.

1:03:50Thank you.