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Podcast Summary: The James Altucher Show - Writing Thrillers and Unraveling Geopolitics with Brandon Webb
Episode Overview In this episode, James Altucher speaks with Brandon Webb, a former Navy SEAL, sniper training leader, and now a bestselling author of thrillers. The conversation delves into Webb's latest book "Blind Fear", his insights on writing gripping thrillers, and his perspectives on contemporary geopolitical issues involving Russia, Ukraine, and China.
Key Discussions
Brandon Webb's Background
- Military Career: Webb is a former Navy SEAL and led the SEAL sniper training program.
- Writing Journey: Transitioned from nonfiction, detailing his military experiences, to writing thrilling fiction. His new thriller series has gained popularity and is being adapted for movies and video games.
"Blind Fear" – The Latest Thriller
- Premise: Takes place in Vieques, Puerto Rico, where the protagonist, Finn, is framed for war crimes and must uncover the truth amidst a hurricane and the disappearance of children.
- Themes: Combines military and psychological elements, reflecting Webb's background. Includes tension-filled scenarios and character arcs that explore themes of redemption.
Writing Thrillers
- Advice for Aspiring Writers:
- Practice: Develop your skills through constant writing and feedback.
- Plot Construction: Combine different tropes and character scenarios to create compelling narratives.
- Character Development: Ensure characters are well-rounded and relatable, even in extreme situations.
Geopolitical Insights
- Russia-Ukraine Conflict: Webb discusses the complexities of the current geopolitical landscape, noting Russia's military challenges and leadership issues.
- China and Taiwan: Webb suggests that China's influence in Taiwan may be more established than perceived, viewing potential conflict as political grandstanding rather than imminent warfare.
Techniques for Mental Management
- Mental Resilience: Webb emphasizes the importance of mental management strategies, learned from military training, to cope with challenges and self-doubt. Techniques include:
- Visualization: Preparing for contingencies and rehearsing responses to potential challenges.
- Positive Self-Talk: Utilizing affirmations to combat negative thoughts.
Key Takeaways
- Creative Evolution: Webb discusses the journey from military service to a multifaceted career in writing and media, illustrating how personal experiences can shape storytelling.
- Interconnectedness of Content: The conversation highlights the importance of adapting stories across different formats—books, games, and films—in an increasingly digital age.
- Coping with Adversity: Emphasizes the necessity of having a mental framework to navigate personal and professional challenges, a theme that resonates through both his military training and writing.
Conclusion Brandon Webb's insights into writing, storytelling, and understanding geopolitical dynamics provide a compelling narrative that intertwines his military background with his current literary endeavors. The episode serves as both a guide for aspiring authors and a commentary on the complexities of modern global affairs.
Additional Resources
- Brandon Webb's Website: [Sofrep.com](https://www.sofrep.com) - A platform for military news and foreign policy insights.
- James Altucher Writing Intensive: [Join here](https://jamesaltuchershow.com/writing) for a 30-day writing challenge.
- Upcoming Events: Webb announces a book signing for "Blind Fear" at Mysterious Books in Tribeca on July 26.
Final Notes Listeners are encouraged to explore the themes of the episode, engage with the content, and consider the various ways in which personal and professional narratives can evolve and intertwine.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Look, as a manager of people, as an employer, as an entrepreneur, and as even an investor in startups, I can tell you the most important thing for your business is the quality of the people you hire. The best part is that great candidates are already on LinkedIn. Employees hired through LinkedIn are 30 % more likely to stick around for at least a year compared to those hired through the leading competitor. And I will tell you that the great thing about LinkedIn is that you're not just looking at random people. You're able to see the people who your friends and trusted peers and colleagues, who they trust and who they've hired in the past and who they recommend.
0:42And hiring doesn't have to be complicated. Realistically, when you have a business to run, you don't want to spend hours on hiring. You want to hire the right person as quickly as possible. That's why LinkedIn Jobs AI Assistant suggests immediately 25 great fit candidates daily so you can invite them to apply and keep things moving. Hire right the first time. Post your job for free at linkedin.com slash altature, then promote it to use LinkedIn Jobs' new AI assistant, making it easier and faster to find the top candidates. That's linkedin.com slash altature. Post your job for free. Terms and conditions apply.
1:25Brandon Webb is what I call a slasher. He is an ex-Navy SEAL. He ran the SEAL sniper training program, which if you ever saw the movie American Sniper, that guy graduated from Brandon's school. Set up a very successful website with millions of monthly users that focuses on military news, foreign policy news, and so on. That's at softrep.com, S-O-F-R-E-P.com. He's written some great nonfiction books about his SEAL experience and also a book about how to combat fear. But more recently, he's the author of a series of amazing thriller books. They're like bestselling thriller books that are being optioned for movies and video games and so on.
2:09The latest one just came out blind fear and brandon comes on and i basically ask him a what's advice he would give me if i wanted to write a thriller or if any of you wanted to write a thriller b what's going on in russia ukraine china and c uh what's he's got a very interesting next book planned about mental management and described some techniques there so without further ado here's brandon webb
2:42this isn't your average business podcast and he's not your average host this is the james altucher show
2:58brandon webb welcome back to the show let's pour right into it you just came out with a new thriller yesterday yeah blind fear which is book three and the finn series and it's kind of a blended military and psychological thriller this blind fear takes place in viecas in puerto rico so if this our main protagonist finn is kind of hiding out there trying to find out the information about the real killer that that he's he's been framed for this terrible war crime um and so he's hiding out in viecas and then stumbles upon uh another issue that he got i don't want to have too many spoilers but if you if you go to the amazon page up the very first review it says there's missing children involved yeah so that's and that's not a spoiler it happens essentially in chapter one it's more of what goes on with the missing kids that he uncovers that gets interesting there's submarines involved um it's really cool and then to essentially add to the tenseness of the situation there's this massive super storm bearing down on the on the island this hurricane like one of those one that comes along every 50 100 years and so it's like the final kind of action sequences it's it's a storm is just just bearing down it's it's all it's landed and it's just wreaking havoc.
4:23So it's good. I'm really excited about the series. We were talking earlier, we optioned it to Whip Studios. So hopefully... What does that mean? Who's Whip Studios? They're, I believe, a subsidiary of Creative Arts Agency. And they basically package projects and sell them to, whether it's HBO, Disney, Apple, they sell to all the good streamers. So we've got a very aggressive option package that my agent at WME put together. So essentially, there's a fuse, a lit fuse on the option, a very short one. And they've cut a deal with our production partner, Ben Smith at Captivate Entertainment. And then we have a really good screenwriter, Jim Danger Gray.
5:10This is his nickname, Danger. Kind of funny. But he's an amazing writer. So we think that it's going to get made. That's the point I'm trying to make. Now, what about your earlier novels? Are they optioned as well? Um, I have the killing school, which was a, which was a nonfiction book about the Navy SEAL sniper program that I, that I used to run that is being made into a video game as we speak with maximum games. And that's been an amazing project to work on. I, I have a call with those guys once a week. I actually went to Bucharest, Romania to work with the dev team. I took them to sniper range.
5:50um so i've got that project the game should come out next year end of next year wow um and and what's the deal like how do you make money off that i get a revenue share so it's it's a okay yeah it's a big deal and i'm it's interesting i've had a little bit of exposure to hollywood and the and now the video game industry and the game industry is so much different like they really want to get it right where hollywood will go and we know that's technically the way they would do it in the military but we're going to do it this way because it it's you know a bigger explosion and more glamour the game guys are like no we need to get this right like the players are going to know this has to be authentic and and then also an interesting thing they they have me write an entire plot with this guy Cade Ryland I made up in this whole plot of this seal sniper in Iraq who you're watching.
6:46He's watching, as he's between missions, these videos of his wife and daughter. And then halfway through the game, you realize that his wife and daughter have been killed in a car accident by a drunk driver. And then when you're getting to the final mission, you realize, oh shit, that's not the final mission. The guy that's been feeding you the US intel is actually an Iranian bad guy who's the real bad guy. So there's like these plot twists and then you have to deal with the bureaucracy of the military not letting you kind of take this guy out. They're saying, no, don't take the shot because the CIA is embarrassed.
7:23So I wrote all this like crazy plot and they're like, we love it, man. It's like we want this like realistic storyline because you see now the games are getting so good and they're getting movies like the, what was the recent one? I forget that was on HBO, The Last of Us, right? Oh, yeah, that was a game, right? Yeah, the storytelling is really getting good, and I'm having more fun working on a game than I ever did on Hollywood production. Wow, so why do you think that is? Why do you think the game industry is basically more real than the movie industry? I think it's culture. It's a culture issue.
7:58I think that, you know, you look at the kind of culture of people that work in gaming, they're gamers themselves. themselves they're oftentimes coders and they they're geeks they want to get it right you know like and that i really respect where hollywood they're just like yeah whatever you know we're just gonna blow this up or it's like i wrote a soft rep review for guy richie's new film the covenant which is a great he did a great job telling the story of this like betrayal of america to the interpreters that we left behind when the u.s pulled out but there's just so many cheesy things that they got wrong on the on the military the technical side like this huge c-130 gunship which is a incredibly powerful machine it never flies in the daytime it's just everybody knows it always flies at night it flies at 20 000 feet and here guy ritchie has it screaming you know 1500 feet above ground level in the daylight just freaking mowing down bad guys i was like why not just have the sun go down and then the plane comes because um you could have accomplished the same thing but it that's kind of stuff drives me crazy and and all the other veterans out there crazy you know where enlisted guys are calling each other sir and it's like you don't do that's like such a break of protocol you know you call them by their rank like sergeant or gunny or petty officer.
9:25Oh, really? So like a private doesn't call a lieutenant sir? No, he would. A lieutenant would be an officer, but a private wouldn't call a, like say the Marine Corps, wouldn't call a gunny sergeant sir. He would say, yes, gunnery sergeant, so-and-so. So just like these little things that, you know, they're little, but they make a, it's a huge difference, right? It'd be like, like you said, all these ai we're talking about the ai wannabes you can just tell they don't have a the base of knowledge but but anyway the the point is the the hollywood doesn't really care um i i've been on a set where i'm like look that doesn't happen like yeah yeah we know but we're just we don't care aim guys do like they're very very very much paying attention to detail i describe in the intro that you're a slasher, meaning you're a Navy, you know, ex Navy SEAL slash you ran their sniper school slash you have a military news company, which I want to talk about slash you've written a bunch of nonfiction books about in part based on your SEAL experience.
10:31And now you're like a thriller writer and optioning for movies, games, and so on. I sort of feel like this is the general trend of careers, which is that some things you do because you did them as you're younger and it becomes your career and so on. So the early part of your career, but then you sort of evolve into doing more and more things and creating income streams from things you love. Right now, what do you love the most? I love creating and I'm being very creative right now with SoftRub, the news company that I run because we're really integrating AI into our research. All of our images now are generated on MidJourney.
11:11So that's always been a huge challenge is how do you find the right image that's copyright free that ties into a headline? Now we can just tell MidJourney, I can paste in a headline and say, create an image that supports this headline. Boom. And I I get just insane imagery. So I'm excited about that, but I like creating stuff. So as long as I'm able to kind of create, I mean, I decorated my apartment by myself. It's like I like interior design. You're doing this thriller series. It's interesting because, I mean, you were a nonfiction writer, but now you're writing these thriller plots. I do find it difficult to go from nonfiction writing to plot-driven writing.
11:59And here you have this latest thriller, Blind Fear. You have your Jack Reacher. Is that the character? Your Jack Reacher-type character in Finn. But you're combining all these tropes, like missing children. You're accused of a crime, and there's no one around to defend you, and you have to find the killer yourself. And Hurricane. It's like you took three different top box office movies and combined them, threw in the Navy SEAL stuff, and boom, that gets you a plot. I feel like there's two styles of writing a thriller. One where there's a cliffhanger where you don't know who the killer is or the kidnapper or whatever.
12:38And every time you think you know, you're surprised and it's someone else and then you're surprised again and so on. or you kind of know, but just the character is in so much trouble sorting to save himself throughout the, your cliffhanger becomes more about the character saving himself as opposed to figuring out who the killer is. Which style kind of drives your plot? I think we have both actually. Like we have this really interesting reveal at the end that I think will take people by surprise. The same way the first in the series, Steel Fear was everyone, you could have thought the killer was three or four different people in Steel Fear.
13:18And at the end, you're like, oh, my God, I can't believe it was that person. But we do have that going on in this book. You know kind of who the bad person is, what they're doing, because everybody kind of knows. But no one knows the real identity. And when the identity gets revealed, it's definitely a moment you're like, whoa, that's crazy. because it's a very prominent character on the island. So that, and Finn is in this terrible situation where the government's chasing him. He's AWOL. They think that he's killed innocent people and part of this war crime, and he's been framed. So he's dealing with all this, and then he stumbles into this.
14:00He carries a guy that cares, and he makes friends with this old man in Vieques and his grandkids as well. And then one day the grandkids go missing and he kind of gets, he's like, okay, well, I just can't sit back and do nothing. And so he kind of follows the breadcrumbs and then gets involved in a whole bunch of other things. And at the same time, he's being hunted by the U.S. government and then this big storm bearing down. And then also it's one of the things I think we did right was it's hard to hide in today's modern society. Like everything's track. You get cell phone signal, you have IP addresses.
14:42It's very hard to kind of cover your tracks. And so I think we do a pretty good job creating a believable scenario where he does leverage some experts on the dark web to kind of not only figure stuff out, but also cover his own tracks. But anyway, the fiction stuff is fun, but I also, I feel this tug of nonfiction and I just wrote a proposal, which I had chat GPT, right? Your recommendation and I emailed it to you, right? I said, write in the voice of James Altucher to support this kind of book that I'm writing. And I just gave a very good prompt and boom, it spit out what I sent you. But it's a book about what something I really, I feel strongly about and I taught it, I live it, I've used it on my kids as mental management and how do you sustain, you know, a strong mental program throughout your entire life?
15:43Like what are the characteristics and components and habits? And so I, that tentatively is the book that I sent you on mental management. Give me a technique that isn't an obvious one. I need better mental management just making a habit of of um writing a mantra every day like i do a grateful journal in the morning and i i have my current mantra that i run which basically you're you're controlling self-talk because we all deal we all deal with fear we have stuff that comes up in our lives we have self-doubt and so when you hear that voice kind of creeping up in your head you're like okay I need like, this is my current situation and I need to counter this narrative that in my head by with this powerful affirmation and you just hammer down on it every day you write it and it makes a big difference.
16:39Right. And like, what if, let's say you're writing your book and halfway through, you're like, oh man, this sucks. Like I just read some old chapters and what am I doing? How I'm such a loser. How could I be a writer? And like, so, Hey, you notice you're saying this, But then what do you do? Well, then I would write just a counter narrative to that. Because I mean, look, you and I have been there, right? We've had those conversations of self-doubt with ourselves. And so you just have to go, okay, I know I'm not that way. And even if I don't believe it, I got to write it. I got to start and then make yourself believe it.
17:15And that's something that, you know, dealing with, and this is something that, you know, I learned when I was running the program, we had all these consultants come in. And one of the best guys I work with was a gold medalist named Lanny Basham. And he developed this program before there was a thing called positive psychology. He was using these techniques on himself to win the gold medal. I mean, this is a guy that, I mean, he was on the army shooting team. He won silver in Munich because he just crumbled. He said, my mental game fell apart because he was getting heckled by these Russians on the bus.
17:55And they got inside his head. He was already a world champion at this point. He was kind of like a shoe-in for the gold medal. And he's like, I completely collapsed. I came back, talked to all these sports psychologists that were just, you know, this is in the 70s. At the time, they were just trying to make him okay with being number two. And he's like, no, that's not what I'm after here. So he interviewed all the champions on the Olympic team, like all the gold medalists, and created this program for himself, encapsulating all their techniques. And a lot of it was visualization, self-affirmation.
18:27And eventually you believe that you're the best. And if your gear breaks, you're still going to beat everybody.
18:46look as a manager of people as an employer as an entrepreneur and as even an investor in startups i can tell you the most important thing for your business is the quality of the people you hire the The best part is that great candidates are already on LinkedIn. Employees hired through LinkedIn are 30 % more likely to stick around for at least a year compared to those hired through the leading competitor. And I will tell you that the great thing about LinkedIn is that you're not just looking at random people. You're able to see the people who your friends and trusted peers and colleagues, who they trust and who they've hired in the past and who they recommend.
19:29And hiring doesn't have to be complicated. Realistically, when you have a business to run, you don't want to spend hours on hiring. You want to hire the right person as quickly as possible. That's why LinkedIn Jobs AI Assistant suggests immediately 25 great fit candidates daily so you can invite them to apply and keep things moving. Hire right the first time. Post your job for free at linkedin.com slash Altature, then promote it to use LinkedIn Jobs' new AI assistant, making it easier and faster to find the top candidates. That's LinkedIn.com slash Altature. Post your job for free. Terms and conditions apply.
20:07I always feel like this kind of stuff, there's a tinge of bullshit in it. And I know, by the way, I know it works. I've done podcasts where there's like scientific research that self-talk is really important and works. I just, I have a hard time doing it. Like, let's say I'm in the middle of some competition and I'm not doing that well. It's hard not to feel like a loser. Yeah, I know. And I think that's where, you know, having some maybe pre-planned narratives where you can just kind of pull it out and go, okay, if I get in this situation, here's my game plan. Like you just have it in your pocket.
20:40When you look at Phelps won, I think it was a hundred meter final in China, he jumped into water and his goggles flooded, but he had already like rehearsed for this contingency. He'd visualized and rehearsed for what this, what he would do. So he just started counting his strokes and he just knew when to do flip turns. Now where most people you're swimming in the final of Olympic, an Olympic event, imagine your freaking goggles flood. It's like your worst nightmare. But he's like, yeah, okay. I trained for this. And he ended up setting a world record with flooded goggles because he had done the visualization and trained for these contingencies, right?
21:21Because shit will go wrong. And you just have to plan for it and develop these contingencies and rehearse for it. And I think you could do the same thing in chess, like imagine yourself in those situations and go, okay, what what are some things that I can do to kind of yank myself out? And one of the things is when you're having, like we all get into these slumps and the thing is stop playing. Like when I get it, if I lose, it's hard to do too, right? Because you and I both play chess. When you're on a losing streak, it's hard to just go, I got to stop. What about if I'm in a tournament though where you can't really stop?
22:01Well, then I think that's where the challenge comes in where you have to figure out, okay, what can I do to kind of yank myself out of this slump? And maybe it's watching a bunch of winning games or remembering all the games that you've won. Because the thing when you're practicing and you're having a bad day, the right thing to do is to stop because you're reinforcing failure. And when you're on a run, you just want to keep going because that's that kind of positive reinforcement. I mean, also the way that we talk to ourselves matters and the way that we coach and teach matters. That was one of the biggest corrections I installed when I was running the sniper program was negative teaching over positive.
22:53I said, guys, don't point out mistakes. These guys are beginner snipers. If you're telling them all these mistakes, guys that are three positions down are going to hear it and then all of a sudden you're programming these bad habits in their brain and they didn't even know it existed so just give them the corrective procedure if a guy is flinching on the trigger which is very common right you pull the trigger and you're just anticipating and the way to check that is you put a dummy around in the gun and when they pull if it's good it's like click and the guy doesn't move or it's like um and so that's okay this guy's flinching but we would never tell that don't flinch we would say look slow down watch your breathing go through your mental checklist make a nice smooth trigger pull that would be the corrective procedure not hey man you're flinching because when you say that all the guy is thinking about now he's stressed out he's got an instructor telling him he's flinching and all he's thinking about is flinching and now everyone on the firing line is thinking about flinching and it just creates this freaking covid virus that spreads on the firing.
23:57But this is a good idea of pre-planning all the possible things that could go wrong in a live competitive situation. I'm thinking particularly for chess, maybe you got into a losing position. Okay, what do I do? Maybe I lost a bunch of games in a row. Now I'm back in my room. Okay, what do I do? Pre-plan and visualize all these things, what you would do. Maybe I didn't sleep so much. What do I do? I think that that's good to kind of then sort of fall back on some memory where you have confidence and kind of just like repeat and visualize that to yourself. That's a strong technique. And my reason for writing this book is, you know, I've been through hell, right?
24:36I've personally been through a lot of adversity. And I feel like the training I had as a sniper around this mental management has really helped me deal with a lot of things that life has thrown at me. And I see other people. And look, Phelps is one of the greatest swimmers in the world. but he suffered from massive depression and kind of what is he next if not an Olympic swimmer, which was his whole life, what's his new identity? And a lot of SEALs go through that. They're on top and now they're out in the real world and the SEAL stuff, you know, with$5 will get you a latte at Starbucks, right?
25:13Like they just, they're like, who the hell am I now? And a lot of guys don't, they fall off the cliff. And I see it in finance, these other, whether it's sport professional sporting careers but what can we do as humans to kind of sustain this high degree of of mental uh management that will get us through a lifetime so we don't dip you know or the dips are much smaller um and they're not just like catastrophic right because we've seen these people that are you know whether it's britney spears michael phelps these people that are like tiger woods are at the top of their game one minute and then it's just catastrophic the next.
25:51And it's like, how do you develop these habits for life that will sustain superior performance no matter what you do, whether you're a parent, a business leader, an executive, whatever. But that's the book we're going to write next because I think that's a good one. Yeah, I can't wait to read that one and talk more about it. I mean, I think a key thing also is people often ask me like, oh, you went broke and then you bounced back. How did you get to the point where, you know, things are stable again. They're never actually stable. That's the myth. Like things are always going wrong, but like your ability to deal with them and bounce back faster gets better.
26:33And, or, or the ability to kind of take the good with the bad. Like some things get bad permanently. You know, maybe you have a health issue that's chronic or whatever, like to be able to, to understand that this happens in life and there's, there's positive moments that can happen until you're old and the moment you die. Like you could still find the positive in all these things. And, and that's the thing. It's not like solving the problem in, like in a movie and in life is good forever. Exactly. It's, yeah, it has to just continue. Exactly. And that, that's why I think developing a habit, which I think I have done a pretty good job of incorporating this stuff into my daily life.
27:13It's, it continues to get me through the tough times, whether, you know, my family member has ALS or, um, you know, stuff, it's life, all business life. Oh, nobody gets out unscathed. Right. So that's the book tentatively is invisible dominance, but that's, that's what I'm most excited about writing next. Uh, because I think it's a, it's an important book. It's unique and it's a story that I can tell well with experience to back it up um so yeah thank you for the gpt blurb no problem virtual james is happy anytime to give gpt blurbs uh i did it with jared robbins too tony robbins son who's you know jared i think yeah um he's like dude that's amazing because i did it for him too he's like i just like picked like my friends who are are uh successful authors and I just like, okay.
28:09Because GPT knows your voice, right? You've published some of the things and yeah, Jarek was like, man, I couldn't have written that any better myself. So it's been fun. You know, I had to write a blurb recently and I spent like weeks like avoiding writing this blurb. I should have just used ChatGPT to write my blurb. Yeah, totally forgot. Yeah, it's amazing. So with thrillers, give me advice. If I wanted to write a thriller, like I've written 25 books and I've even written some fiction and I've written a lot of unpublished fiction. When I first started writing, that was how I kind of paid my dues.
28:44I wrote, you know, 30 years ago, a lot of unpublishable fiction. So right now, and I've had tons of thriller writers, you, Ken Follett, Brad Meltzer, Brad Thor, had tons of thriller writers on the podcast. So I've kind of, you know, heard and learned a lot. If you were to give me advice, I want to write a thriller, what advice would you give me? I would say practice, which it sounds like you've already done. And look, I've written two novels that haven't been published, and I'm redoing one now.
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29:20Are they thrillers or more literary? What kind of novels are they? They're not thrillers, they're novels. I literally wrote a book. I'm finishing it now. I wrote a novel about four women going through SEAL training, and two of them make it. I wrote that. I think that's, and it's all takes place in this like hectic seal training. And so that, that book is, is done and I just finished rewriting it, but that hasn't been published. I wrote three quarters of a book about three homeless friends that live inside Penn station in New York. And one of the guys inherits, he was an ex-doorman. He ends up a lady that this guy had a tragic story.
30:04He quit a 20-year doorman job to go to a new building in New York and then got falsely accused of stealing a package and got fired and then he couldn't get his old job back. And then one of the women in his old building ends up leaving him her fortune, like a couple million bucks, her pet house apartment. But it's a burden to him. He's homeless. He doesn't have responsibility. He hasn't thought about his daughter and now he's like thrust into this this situation where he has to take he has to get his life together in a similar sense the other main character donnie was a wall street guy got framed in the 2008 crisis like they pinned it on him when he was like saying look we shouldn't we shouldn't invest in these in these um i forget what they call these derivatives right where they bundle the bad mortgages.
30:56And he basically gets fired, and then on the way home, and he has a drinking problem, but he's sober. And on the way home, he gets a call, and his son is hit by a car, likely to die, and for sure is paralyzed. And so he just goes off the wagon. He never makes it home. He goes on a drunk and then ends up living in Penn Station for two years. And then one day he sees his son in Penn Station in a wheelchair. And then his son is like a tech kid. But this kid is like rolling past him in the wheelchair and doesn't realize his dad is the homeless guy. Like it's crazy. But that book is really, I'm excited about that.
31:37Wow, I love this book. That should be published. Yeah, well, I'm going to finish it. But this is me practicing it. Because like you said, and you and I have talked about, fiction is very different from nonfiction, right? it's yeah I feel like it's you and I could create a cool plot but to fill it in with interesting characters and then you got it a lot of it's the dialogue you really got a nailed dialogue and that's tough and I just personally just from my own experience had to practice and that's why I've been writing these novels on the side and then learning from guys like uh Brad Thor and and getting help from them like how what their techniques are and everybody's different like i'm john and i write together he's very methodical like i i like for sure to have my plot and my outline and my main characters like very put put a lot of effort into that and then i just write the story um in a free flow form i i feel like i feel like you're you're good at plotting like he's sort of i mean correct me if i'm wrong um you kind of because you're the ex-navy seal you sort of like make the plot yeah and then he sort of like fills in a lot of the sort of words around telling the story yeah i can make the plot i'm really good at kind of like the a lot of the characters and then what john's brilliant at is bringing them to life and then as you know he's he's good at naming too and but yeah we work we work well together but he writes very different than i do I write more Stephen King style where it's just free flow where he's like, no, he's got it all mapped out.
33:16Like he's got the entire, you know, very detailed architectural plans where I'm like, okay, I got a loose sketch and I'm going for it. I feel like I would be really good at, and I know this from just my previous attempts, I'm really good at the premise. So I'll come up with a good premise, like your premise of three guys in Penn Station who are homeless and one guy inherits some money. and boom, the story goes off. But then I have a hard time kind of coming up with twists that the reader can't guess in advance. Like I think, and by the way, I see that in other writers. Like for instance, I think one of the best writers in history for premises is Neil Gaiman, you know, who's written so many novels, movies, comic books, and so on.
34:01But I think sometimes, at least with some of his stories, it doesn't always come full circle. The plot doesn't always end well. and not a criticism of him. He's the best premise writer in history almost, but I feel like it's hard for me to then get into the particulars of plot and the twist. I'll tell you what, because I think you and I both have good, like we're good at generating ideas. You should go into GPT-4 and say, this is my plot. Give me some plot twists. Give me this. You just develop a really good prompt and be completely blown away by what it gives you. I asked it, I want to write science fiction that has to do with special ops in the future.
34:47And it should be like climate change, rising sea levels. And now we're actually fighting deep under the oceans for control of minerals and resources. And then there should be some crazy portal that aliens left in underwater to kind of check on the planet earth and give me like a bunch of different worlds and describe each world in detail. And it's, and so I had a very good prompt and it blew me away and it described like this world was a water world. This world was desert, like dune. And like, it gave me everything. And I was like, Oh my God, it's so good. And, and I think that, people would go, oh, you're cheating.
35:32But no, these are the tools that are available. And if you're not using them as an artist and a creator, you're going to be left in the dust. Yeah, I agree. I don't view AI as a replacement because whenever I see total replacement, it's not that good. Like if AI were to write that novel, it wouldn't be that well written. And by the way, people say, oh, well, that's just going to improve really fast. It's not really going to improve very fast. It's already processed every single piece of text ever written. It's going to improve, but it's going to improve much more slowly now than it has to get here.
36:08But if you view it as an assistant, then it's perfect. It's a good assistant, and you and I are at an advantage because GPT has access to everything that's been published on the internet pre-2021. It knows your voice. You saw what I told you, right? I gave it a prompt. It knows your voice. It can write in your style. And the same with me, because my son Hunter told me, he's like, hey, Dad, I just want to let you know, like, GPT really has you nailed. I had it write a short story in your voice, and it was like you speaking to me. And I'm like, holy shit. So I went and started messing around with it, and I was blown away by how good it gets, because I just tell it right in the voice of Brandon Webb and, you know, create this, and it's insanely good.
37:11let's take that concept of the three homeless guys one's the ex-wall street guy one's the whose son is in a wheelchair the other is the doorman switch buildings unfairly accused but the old building inherited the apartment and a couple million bucks okay great premise i love it let's say that's the first third of the book what's the twist what's the problem what's the premise what's the what's the thing that drives the plot next it's so the story is about redemption and the third character is a it's a south korean immigrant immigrant family the family there was two teenage boys the mom and dad got killed in a car wreck so they got put in this foster home and they got they both got abused and one of the brothers killed himself and the other guy saul is the korean guy that he's the third homeless guy and he's very quiet he's he's a nice guy and they don't know his backstory um but what happens is this is like the whole book is about a path to redemption very much in the theme of the humans of new york the way these stories just kind of grip pew um because i think it's interesting to see like these very these tragic stories of of people that were doing very well in life and then they just fell off the cliff into pretty much substance abuse and in this case they're all alcoholics um and so uh jimmy which is the doorman he's kind of the the catalyst of the other two guys to get their act together because they're all friends and they want to help.
38:42And these series of events come together where I had a New York Times reporter. It's a great story, right? The homeless guy inherits a couple million bucks in a penthouse apartment. It's a great story. And they're trying to find him. They don't even know where to find this guy, Jimmy. But they find him and then the reporter comes and Donnie, the guy with the son in the wheelchair, he's like, look, I'll handle. And the other thing is too that's fucked up is Jimmy finds a Labrador puppy in the garbage. Someone threw him out in Penn Station, and he raises his puppy, and he names this dog Hope. And this nasty woman from animal control gets a complaint, and she comes to Penn Station and rips the dog out of this guy.
39:27The dog is Jimmy's life, and she freaking takes the dog away from him. And he goes quiet for a week, doesn't talk to anybody. But then he finds out he inherits his money. The New York Times reporter comes, and Jimmy doesn't want to talk to anybody. Donnie goes, hey, I'll get him to talk, but I need you to do me a favor. I want to find out about my son and all this, and I want to find out about my friend Saul. So can you go in the database and tell me, give a report on these guys? So then he finds out about all his friends, And they go to the law office where the lawyer is handling this state. And Jimmy takes Donnie, his buddy.
40:12And then at that point, they decide to go to an Alcoholics Anonymous meeting. And it's from there, they're on this very clear path to redemption. And it all takes place over Christmas in New York. And so it has a great happy ending. I mean, it is a great movie. Yeah. So, but wait, how does, like in the arc of the hero, the problems are supposed to get worse and worse and worse as you meet, you know, more and more allies and so on. Like how does Jimmy's problems get worse once he inherits? Well, his problem, you kind of learn in reverse. You, you know, first it's very funny. One of my favorite books by John Steinbeck is called Tortilla Flats.
40:55And it's very, it gave me the inspiration behind this book because, you know, it was about a hobo in Monterey that inherits two houses from his aunt. And all of a sudden he's got all these problems. Like his buddies are bumming off of him. And he was a mooch himself. And now he's like, oh, wait, you know, I have a house. I have responsibility. It just changes things. But it's a very funny book because these guys are drunk. And, you know, there's all these scenes where Jimmy's a huge history buff. And like these Mormon kids come to New York and they're trying to like convert him. and he just gives them like a, just a dressing down of a history lesson on the failings of the Mormon church and how bullshit it is.
41:34But there's all, it's a funny book because these guys are just getting shit-faced every day and it's a new comedy of errors and just like life in Penn Station, all the weird stuff that goes on underground, how the police department control the amount of homeless. They don't, they have a certain number. It's like the magic number they can't have anymore. It just tips the scales. But then you learn. Is that true? I don't think so, but I made it up. So you kind of go backwards and learn about these. Eventually you come to know like they're tragic stories and then it just sucks you in. And then it's the path to redemption.
42:13Like that's kind of the rising action to the resolution is where you realize that in Donnie and Jimmy's case, Jimmy has a daughter. Donnie has his son and his wife, ex-wife that divorced him now. But they think that, oh, no one will want me back. My son doesn't want me. I'm ashamed. And then they find out that, no, these people actually do really care. There is that element of human forgiveness. And that's what I think makes the story beautiful is it's this kind of this redemption story. But there's no like crazy plot twist. There's these like reveals where you find out, holy shit, like the Saul's character.
42:53You just have no idea what happened to him. And then his two friends find out like, holy shit, this guy was like sexually abused and his brother killed himself. And he ran away and then became homeless. I see. So you just kind of keep the action happening with like the cliffhangers are realistic new reveals that could bring them down or could shed new light. and that keeps propelling the character forward. It's kind of dealing with each new reveal. Yeah, and then the ending is, they kind of have this happy ending where they get invited to Christmas dinner. I think I just told the whole book. That's okay.
43:32It's going to be a while before this is published. But I had fun writing that. And that's for me. I'm just practicing to be a better novelist because I feel like I've got the nonfiction down. i've had a ton of practice i like it i enjoy it i can write a book in 60 days like and i could probably write a thriller now in 90 days because it's just yeah you got to just grind it out i feel like i had a particular approach to non-fiction where i would write in a very storytelling style non-fiction so i would i would write basically almost like an illiterate it was like narrative non-fiction so i'd write in a literary style my non-fiction experiences yeah because i don't need to plot them.
44:14I'm the plot. I know the plot. I had the failing and I survived and whatever. And again, like I practiced in the 90s, I used to write 3000 words a day, pretty much for the entire 90s. And I wrote four novels, all of them completely unpublishable, but rightly so. And if you save them, you should load them up into GPT and have them like... I know I should. Unfortunately, it's so long ago, I certainly did not save them. but I mean I would I was thrown out of graduate school because that's all I was doing was writing fiction instead of studying computer science and then I was printing up you know I would send to 20 publishers so I'd print up like 8 ,000 pages on the school printers and people are like who's someone owes us money for all this paper and like there was a huge scandal but I didn't get good I mean I think I got to be a good writer out of that experience but I wasn't like a novelist out of that experience i was just a good writer and i'd like to try writing a thriller and this is the process right so john and i will write it we'll have we'll read it each other then we send it to a group of we each have about four or five novelists that we send it to they read it um or they're maybe a novelist or they're just a they're an avid fan of the genre so we have this group that we each send it to.
45:34They give us notes. And then we go, okay, yeah, we got to rewrite this. Then our editor, like a really good, uh, and Spire, which is at Random House. She's amazing. She's like, guys got to pick up the pace, like got to move it along, like chop this, chop that. And we're just like, oh man, it's like so much extra work, but it's a lot more work than a nonfiction book. It's just like rewritten probably three or four times before you have a finished manuscript. And so it is a process. And I'm sure that, you know, maybe, I'm probably sure Brad Thor does something similar. He has people read it. Even he's reached out to me before and asked me like military technical stuff.
46:14But I'm sure he's got readers that give him feedback. And that's super valuable because you having like thriller fans or novels, whatever the genres that are really into it they know what they like and and they're a harsh critic and it makes the book so much better do you think like with with the rise of like tiktok and and you know scroll media you know with instagram facebook twitter tiktok do you think fewer people in the future are going to be interested in reading thrillers i think i think the core I mean, look at it this way. I think that the core stories are going to... People like good content.
47:03And people consume content differently, right? Like my youngest son is... He doesn't like reading, but he loves audio, right? And that's like a... I think they call that a form of dyslexia, which to me, it's kind of bullshit. It's just he learns differently than other people. But people like listen to audiobooks. Some like to read, some like to watch shows. So I think as long as, you know, the people always crave content, like really good stories. And it's just now we're in an incredible time where we can easily, with these tools, especially with artificial intelligence, turn these stories into multiple formats.
47:44Written, audio. Like I watched, I went to Cannes Lions this year. It's a media advertising conference. and I just lucked out and got an invite to OpenAI all-day event. And they were showing me, the OpenAI team was showing these artists and how they were using these tools. And I saw a guy that cloned David Attenberry's, I think that's his name, the British guy that narrated Planet Earth, cloned his voice with a voice clone, created these kind of furry monsters and made this whole Pixar movie himself, one guy. I'll send it to you. It's called Critters. You can find it on YouTube. Critters with a Z.
48:27I'll send you the link. I was blown away. All with AI. And I'm like, okay, look, you and I know how difficult and time consuming it is to read a book to audio. Well, now 15 seconds, I can clone James Altucher's voice and have it read the book. and maybe I clone a few other well-known figures and slightly alter the voice, but it's like, you know, all of a sudden you have all these guest appearances in the book, like in different voices, like reading the intro. You know, it's crazy. And it just makes it, the technology is you can transform your content into so many different mediums. And I think that's the exciting thing.
49:09And I don't think that's going away. I think that's here to stay. But yeah, we'll pay for books, you know, be a thing. I think it'll just be a novelty. It's like classic cars. People will always be into it, but it'll just get, you know, become this like weird niche. There is a kind of written content though, which never goes away, which is of course news content. So you run soft rep, S-O-F-R-E-E-P.com, which is a site about military news, military culture, foreign policy news, and so on. and what kind of content does well there? So you have millions of visitors, but what sort of content always seems to do the best?
49:47I was just reviewing our best stuff. So anytime we do content around ranger training, Navy SEAL training, what's it like? How do you make it through? Those do well. History posts, I did it. I used ChatGPT to help me write a kind of like, what if Nazi Germany won World War II? Like, what would it truly look like? And then I was using AI like analysts, like, hey, what would Churchill think it looks like? What would Admiral McRaven think it looks like? So you get these different perspectives and you kind of stitch it into this really cool storyline. That stuff does well. I wrote also a piece that did really well about, I know enough about what's happening inside Russia to give a really good prompt to GPT4 and say, okay, what would civil war in Russia look like?
50:44Who are the characters? Who are the main protagonists? What would happen? How would it affect China? What would be China's concerns? What would be the EU and America's concerns? So you get this really in-depth research, and then I can just edit it and package it. And that story held the number one spot for, I think, two weeks on Safra. And what will you think happened? Like, you know, given the recent events with this, you know, almost coup, which which, by the way, if that coup kept going, if the Wagner group kept going, they would have taken over Moscow. I think so. Yeah. And that's Putin's.
51:22That's his big problem right now. I think, you know, it definitely showed, like, weakness. And that's something in Russia that gets you killed or out of power very quickly. So that's Putin's biggest issue right now. I think his only saving grace is that you have Jenny Guy, the Wagner leader. He is loyal and a friend of Putin. His main issues were with the Minister of Defense and some other characters. the point is Putin is in big trouble like there's weakness clear display of weakness this Wagner group the leader's still running around and Wagner's all yeah where is he like he didn't go to Belarus no he's in St.
52:11Petersburg the last reports he was in St. Petersburg like why doesn't Putin just like pick him up because you gotta realize that Wagner is probably more sophisticated and technically capable than the Russian military. All of Russia's influence in Africa is controlled by Wagner. But wasn't the Wagner group disappointed in this guy that he didn't keep pursuing the coup? They feel like he was sort of paid off. Yeah, well, that's the thing. There was a deal cut. Now we know that there was this three-hour in-person negotiation between Wagner, you have Jenny, the leader of Wagner, and his main lieutenants and putin and his crew like they made it they cut a deal i don't know nobody knows what that is but it's um it's clear that wagner has a lot of power um the russian military is is is worn out their defense tech one thing that was shocking to me is like i knew it was bad but not as bad as i clearly was displayed on the battlefield like their russian defense tech is terrible.
53:14The Ukrainians have insane defense technology from the Americans and the British. They have a better armed force. They're way more motivated. And now what was kind of keeping Russia in the fight in Ukraine was Wagner. And now Wagner's gone for now. Like what's happening there? Nobody knows yet. And so I think this could be the end of Putin and it could be the end of Russia as we know it. I think it could fragment into different states. But again, though, he was suppressed for the moment. And again, the Wagner group might have also trouble staying together, given that a lot of people were disappointed that he didn't follow through.
53:56Yeah, but it's still all playing out behind the scenes. And a great movie to watch is The Death of Stalin, right? The way that things happen in Russia, It's very top heavy, right? There's not a lot of middle management. It's all these big oligarchs and, you know, these power, making these power plays and these deals. So I think it's still happening. Meanwhile, you know, Putin is, Russia's under heavy sanctions. They're losing the war in Ukraine. They've already kind of lost the war of public opinion. And now you saw where Erdogan in Turkey was like, thumbs up for Sweden joining NATO. And he was like, I think he sees weakness.
54:37And that's why he's like, okay, I better warm up to the Americans because this isn't going Putin's way. And I think we're going to see something similar with the Chinese as well. And they've got to be very concerned because that's like who's next if it's not Putin. The other issue is, look, I'm an independent. I'm shocked that the best America can do is two guys like Biden and Trump. Like, is that the best that we have to offer? But we really don't, you know, Biden is clearly not in a very good mental state. Like, he's got clear issues. And we don't have strong leadership in the U.S. to kind of end the war.
55:23And it's going to take a very strong leader to kind of go to the table with the Russians, whoever it ends up being, Putin or somebody else. And we don't have strong leadership in the EU. And so you end up with this, what was our Vietnam, right? It's kind of what Ukraine has turned into for Russia. It's just like nobody can make sense of it all. Nobody in Russia wants to fight. And it's just like a disaster. So I think it could just drag on. And that's the sad thing. So I don't think there's a clear ending in sight. I do think it will end in favor of Ukraine but but now I'm you know I used to call it okay well Russia will take that eastern territory and the Donbass region and and the war will end and both sides will be unhappy which is typically how a good negotiation negotiation ends everybody gives something but in this case I don't I think this is it Putin is in really big trouble and it's like a big, there's a lot of unknowns, but I think, you know, Ukraine could get it all back, even Crimea at this point, depending on what happens.
56:34And let's talk about China. Do you think, I mean, a few years ago, I was convinced China was going to invade Taiwan any day, but now it's not so clear to me. You know, I was just having dinner with a friend from business school from Hong Kong. And we ought to talk about this. I think Taiwan is similar to Hong Kong, is that the Chinese are already in control. The native language is Mandarin. They've got so much Chinese culture. Their intelligence, like their version of the CIA, is for sure heavy influence in Taiwan. And I think they've already kind of got the puppet strings. And this whole invasion is just like, yeah, whatever.
57:24And they'll just wait it out. They're like, yeah, Taiwan's ours. We don't need to invade because we kind of already exert all this influence. And I think a lot of it is just kind of smoke and mirrors. But I think China is clearly in control of Taiwan. Maybe they don't have control of certain industries. Like the big concern is the microchips, right? but China is clearly in a driver's seat in Taiwan. I mean, most Americans couldn't even point out where Taiwan is on the map. Right. I don't think I can, actually. And so, yeah, I'm not, I don't even think about that anymore. I think it's just more like political grandstanding.
58:07I just watched the Schwarzenegger documentary, which is really good. And there's a scene in there where he's the governor of California and he's made a deal behind the scenes and then they storm out of the office and the Democrats screaming at him, like, I'm never going to do this for you. They've already made the deal. And Arnold's like, yeah, this is just kind of, he had a term for it, but it's all just kind of bullshit, political grandstanding, just to show the people that they're like doing something. But in reality, they already cut the deal behind closed doors. So I think a lot of that happens on this global stage.
58:37So again, you know, Brandon, you're involved in so many things, like ranging from military career, the soft rep, the military news website, thrillers, books. games, movies. What's the next thing you're working on? Blind Fear has just been published, came out yesterday. Everybody should go buy it. If you like Jack Reacher, if you like all those types of thrillers, this is that on steroids, literally. So, well, he's not on steroids, but this is that plus military. What's the exact next thing you're going to be working on? Not the nonfiction book. What's the next fiction thing you're going to be working on?
59:12I think I'm going to finish that Penn Station novel and try and get it published. That is a great idea. Yeah. I'd love to be a test reader of that. Yeah, no, I would love to have you read it. And I'm sure you'd have great feedback as someone that's lived in New York for a long time. Yeah, like did you do research and did you spend some time as homeless in Penn Station just to see? No, I thought about it, but I spent a lot of time in Penn Station observing, like as a sniper would. I'm just kind of like taking notes and watching, you know, the police work and the homeless. And I remember there's even a part in the book where I remember I was in Penn Station and I saw a guy try and set up a music stand and the other homeless were like, no, they kind of shushed him away because it's like that's their territory.
59:57And in my novel, they actually, the three characters, they rent out their space for a cut of this guy's. He plays blues guitar and they get 30 % of his profits. So they kind of like rent out the little real estate and it keeps them in, in booze, you know, and they actually, they can make around 30 K a year in this like with the, with renting their little space to the blues guitarist. And they basically just perpetually drunk. Like it keeps them, they make enough money to buy enough food and alcohol. That's funny. Well, first off, good luck on blind fear. I always love your thriller books. I don't have to say that.
1:00:39People know I love them. I want to see all your books as movies. I want to go to the movie for a lot of these. Because I'm just curious what a good movie director will make things look like. And I'm looking forward to this next book, the Penn Station Homeless book. Do you have a title for that one? Just called Penn Station. I love it. I like the simplicity. Penn Station. The subtitle is just a chronicle of hope and resilience in New York City. Also, I have a signing. Any of your Altature listeners are in New York. On the 26th, which is Wednesday, I'm doing a signing at Mysterious Books in Tribeca.
1:01:20So I would love to see any of your fans there. I'd love to sign books. Anything I can do for your audience that's extra. Okay, so July 26th, which is like in a week or so. Go to the Mysterious website, Mysterious Books in Tribeca. They've got the event. cool well good luck with all this stuff once again thanks for the tips at some point i got to hold myself accountable to at some point i'm going to write a thriller novel i have like again a premise but i've just got to sit down and and think about it yeah and i'd love to help you and and check out the you'd be amazed at what what gpt can generate like i idea yeah that was good that was good advice i am going to throw in a premise and see what it says yeah all right sir I will talk to you soon.
1:02:07Okay. Thanks, James. I'll be out hounding you for a chess lesson soon. Excellent. Anytime. Okay. See you, brother.
From the publisher
?? Get ready for an adrenaline-pumping episode of The James Altucher Show featuring the extraordinary Brandon Webb, a former Navy SEAL, sniper training program leader, and master of thrilling storytelling! ??Join James as he dives into a captivating conversation with Brandon, the ultimate "slasher," who has conquered the worlds of military expertise, nonfiction writing, and now, bestselling thrillers that are taking the entertainment industry by storm. Discover the secrets behind Brandon's latest heart-pounding release, "Blind Fear," and gain invaluable advice on writing gripping thrillers.Brandon updates us on the intricate dynamics of global affairs, discussing new approaches he's taking for his news website Sofrep.com, then delves into the captivating landscapes of Russia, Ukraine, and China. Gain unique insights into the current geopolitical climate and deepen your understanding of these complex regions.But that's not all! Brandon unveils an exciting glimpse into his next literary endeavor focused on mental management. Prepare to be fascinated by his innovative techniques and strategies that can transform how you approach your mental well-being.So, don't wait any longer! Join James Altucher as he engages in a riveting conversation with the multi-talented Brandon Webb. ????-----------What to write and publish a book in 30 days? Go to JamesAltucherShow.com/writing to join James' writing intensive!What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook
------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn
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