In short
Dr. Justin Garcia (evolutionary biologist/sex researcher) explains what people are really seeking in sex and love—arguing that humans are built for pair bonding and intimacy, but not for effortless sexual monogamy. He uses research and real-world examples (including legal brothels, dating apps, and long-term couples) to show how people pursue both erotic desire and emotional connection, often confusing dopamine/validation/novelty with being “seen and known.”
Guest background
Dr. Justin Garcia is an evolutionary biologist, sex researcher, Indiana University professor, chief scientific advisor to Match.com, and author of The Intimate Animal, The Science of Sex, Fidelity, and Why We Live and Die for Love.
Key claims
- The most expensive “girlfriend experience” in a Las Vegas legal brothel is about psychological safety and connection, not just sex.
- Sex and romance overlap biologically (e.g., dopamine/oxytocin), making love vs. lust hard to separate.
- Desire changes with stress and ecology; “sexual desire discrepancy” and “bed death” can be adaptive and responsive.
- People can be physically partnered yet psychologically lonely; loneliness is linked to health risk.
- Relationship success often centers on trust/confiding and being there during “storms,” not just sexual access.
Notable examples
- A strip-club biometrics study where patrons felt “she really likes me.”
- Vegas hormone-sampling work (salivary testosterone/estradiol) leading to brothel observations.
- COVID-era data: sexual frequency fell, but 1 in 5 tried something new (e.g., shower sex).
- Southeast Asia sex tourism and power imbalances; legal brothel rules (STI checks, limited leaving time) to prevent disease and reduce competition.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Girlfriend Experience: Why We Pursue Intimacy
2:06 to 3:08
Exploration of the significance of the girlfriend experience in human relationships.
“And we're starting in a place that sounds like a deleted scene from a bachelor party documentary, a legal brothel outside Las Vegas.”
The Price of Connection: Money and Relationships
3:08 to 5:32
Discussion on the costs of intimacy and why people pay for companionship.
“Justin, I want to start in the least romantic place imaginable, which is a legal brothel outside of Las Vegas.”
Sexual Experiences and Emotional Connections
5:32 to 8:22
Understanding the relationship between sexual experiences and emotional connections.
“20 grand is a lot of dinner dates where they ghost you afterward.”
The Brothel Experience and Its Implications
8:22 to 10:33
Insights from the legal brothel experience and societal implications.
“It was my favorite method section, though.”
Exploring Power Dynamics in Sex Work
10:33 to 28:00
A conversation about the power imbalances in sex work and personal anecdotes.
“But this idea of couching it in a relational context, that's what was most enticing to so many people, at least based on what they're willing to spend.”
Desires for Connection vs. Sexual Outlets
28:00 to 28:22
Exploring the conflict between the desire for intimacy and sexual experiences.
“Doesn't mean you have to have a certain frequency of sex.”
Desires for Connection vs. Sexual Outlets
29:31 to 30:37
Exploring the conflict between the desire for intimacy and sexual experiences.
“You can transfer money, order food, book travel, stream anything instantly, but your paycheck is still on this rigid schedule.”
Newsletter Announcement
30:43 to 30:54
Promoting the podcast's newsletter for insights on decision making and relationships.
“can apply right away that'll help you with your decision making, relationships or psychology.”
Understanding Psychological Loneliness
30:54 to 35:42
Discussing the concept of psychological loneliness despite social engagement.
“What would you say to somebody who has maybe plenty of sex, but still feels profoundly lonely?”
Intimacy vs. Dopamine Hits
35:42 to 36:38
Examining the challenge of distinguishing between seeking intimacy and temporary gratification.
“I think for younger people, especially, it's harder to separate sexual release from validation, from novelty, from, I don't know, emotional safety or relief from loneliness in some other way.”
Show all 32 chapters
The Role of Second Dates
36:38 to 42:00
Highlighting the importance of second dates in developing genuine connections.
“And I think the challenge that we see is that, I'm pausing because I'm just trying to remember the numbers.”
Navigating Love and Choices
42:00 to 44:35
Explore how timing and physiological responses influence dating choices.
“So they're going along with what your science shows, which is just go out with them once and then do it again.”
The Unrealistic Dating Market
44:35 to 48:26
Understand the pitfalls of unrealistic dating expectations in a saturated market.
“to know where this is from and what happened.”
Sex Ratios and Dating Dynamics
48:26 to 52:24
Learn how sex ratios in different environments affect dating behavior.
“And so we do, we talk about sex ratios a lot, and that has to do with particular environments.”
The Complexity of Attraction
52:24 to 56:00
Discover how attraction involves more than just physical traits and wealth.
“Now, mating is a competition and it's a competition with winners and losers.”
The Complexity of Trust in Relationships
56:00 to 58:28
Explore the challenges of trust and attraction in romantic relationships.
“This other shoe dropped and you have all this wealth.”
Understanding Monogamy and Relationship Structures
1:01:48 to 1:10:00
Delve into the concepts of social and sexual monogamy and their implications.
“It's that important that you support those who support the show.”
Understanding Loneliness and Connection
1:10:00 to 1:12:00
Explore the deeper implications of loneliness and the importance of genuine connection in today’s tech-driven world.
“But are those people that would be there if you need them?”
Dating Apps: Expectations vs. Reality
1:12:00 to 1:13:20
Discuss how dating apps affect our expectations in relationships and what they can realistically provide.
“We have this expectation that our partners can do everything.”
The 'All or Nothing' Marriage Concept
1:13:20 to 1:15:40
Understand the unrealistic expectations we place on partners in modern relationships and how they relate to historical social networks.
“If we think of them as finding the love of our life, they shouldn't promise that because they can't deliver on that promise.”
Navigating Love and Emotional Responses
1:15:40 to 1:18:20
Learn about the complexities of love, how it relates to psychological states, and how we can misinterpret feelings of attraction.
“So much of our reproductive lives, our sexual behaviors and habits, our romantic intentions, they're responsive to particular people.”
Behavioral Synchronization in Relationships
1:18:20 to 1:20:20
Discover the concept of behavioral synchronization and its role in forming intimate connections between partners.
“Or at least it feels intimate, that synchronization.”
The Role of Conscious Preference in Attraction
1:20:20 to 1:23:10
Examine how attraction operates on both conscious and subconscious levels, and the importance of human interaction in forming connections.
“So are there people that do this better than others with literally anyone?”
The Complexity of Love and Relationships
1:24:00 to 1:25:02
Explore the nuances of love, attraction, and the importance of time in relationships.
“So that's where we could start to say like, oh, my gosh, we were on the dance floor.”
The Complexity of Love and Relationships
1:25:11 to 1:26:33
Explore the nuances of love, attraction, and the importance of time in relationships.
“But the right hire is the exact opposite.”
The Complexity of Love and Relationships
1:26:36 to 1:27:09
Explore the nuances of love, attraction, and the importance of time in relationships.
“Find the vacation you're looking for in Missouri.”
Debunking Myths About Casual Sex
1:27:21 to 1:33:36
Examine the misconceptions surrounding casual sex and its impact on relationships.
“Now for the rest of my conversation with Justin Garcia.”
The Role of Adventure in Attraction
1:33:36 to 1:36:30
Understand how novelty and excitement can influence romantic connections.
“Where is the line between creating sparks and manufacturing false intimacy?”
The Future of AI in Romantic Relationships
1:36:30 to 1:38:03
Discuss the potential impact of AI companions on intimacy and relationships.
“Do you feel comfortable or safe enough to go with me to this next place?”
The Role of AI in Romantic Relationships
1:38:03 to 1:39:05
Explore how AI is influencing dating and romantic interactions among different generations.
“Yeah, there's so much to uncover about the role of AI in our romantic lives and our intimate lives and our sort of sexual experiences.”
Challenges of AI in Intimacy
1:39:06 to 1:42:06
Discuss the potential drawbacks of relying on AI for emotional connections and the impact on human relationships.
“That's actually not a terrible idea, right?”
Understanding Attachment Through Marriage
1:42:07 to 1:45:44
Learn about the deeper understanding of attachment and the significance of marriage in forming intimate bonds.
“So after studying cheating, heartbreak, loneliness, illness, the weird ways technologies reshaping, dating, what still makes you optimistic about human intimacy?”
Transcript
Automatic transcript. May contain errors.0:00This episode is sponsored in part by Dell. Dell PCs with Intel inside are built for the moments that matter. For the moments you plan, and the ones you don't. Built for the busy days that turn into all-night study sessions. The moment you're working from a cafe and realize that every outlet is taken. The times you're deep in your flow, and the absolute last thing you need is an auto-update throwing off your momentum. That's why Dell builds tech that adapts to the way you actually work. Built with long-lasting batteries so you're not scrambling for the closest outlet. and built-in intelligence that makes updates around your schedule not in the middle of it.
0:32They don't build tech for tech's sake. They build it for you. Find technology built for the way you work at dell.com slash dellpcs. Built for you.
0:43This episode is brought to you by Lufthansa. Lufthansa Allegra is an innovative, elevated travel experience across all classes, focusing on each person with their own individual and situational needs. Look forward to your own feel-good moment above the clouds. Visit Lufthansa.com and search for Allegris to learn more. Lufthansa Allegris. All it takes is a yes.
1:05Welcome to the show. I'm Jordan Harbinger. On the Jordan Harbinger Show, we decode the stories, secrets, and skills of the world's most fascinating people and turn their wisdom into practical advice that you can use to impact your own life and those around you. Our mission is to help you become a better informed, more critical thinker through long-form conversations with a variety of amazing folks, from spies to CEOs, athletes, authors, thinkers, and performers, even the occasional drug trafficker, arms dealer, or mafia enforcer. If you're new to the show or you're looking for a handy way to tell your friends about the show, I suggest our episode starter packs.
1:35These are collections of some of our favorite episodes on topics like persuasion and negotiation, psychology and geopolitics, disinformation, China, North Korea, crime and cults, and more. That'll help new listeners get a taste of everything we do here on the show. Just visit jordanharbinger.com slash start or search for us in your Spotify app to get started. Today we're talking with Dr. Justin Garcia, evolutionary biologist, sex researcher, professor at Indiana University, and chief scientific advisor to Match.com, as well as author of The Intimate Animal, The Science of Sex, Fidelity, and Why We Live and Die for Love.
2:06And we're starting in a place that sounds like a deleted scene from a bachelor party documentary, a legal brothel outside Las Vegas. Justin is there as a scientist, of course, looking at a menu of sexual services, and the most expensive thing on the menu, 20 grand and up, doesn't necessarily include sex. It's the girlfriend experience, cuddling, attention, the feeling of being wanted, a very expensive simulation of someone looking at you like you didn't just spend a mortgage payment or 10 to be held by a stranger, which raises a deeply uncomfortable question. What are human beings actually chasing?
2:34In this episode, we'll get into why humans are built for pair bonds, but not always built for effortless sexual monogamy, why dating apps can make you feel like you're shopping for humans during a carbon monoxide leak, why falling in love can look suspiciously like anxiety with better lighting, why passion dies in long-term relationships and why it doesn't have to, and why heartbreak can feel less like sadness and more like your brain going through withdrawal from a person who still owes you a hoodie. So if you've ever wondered whether you want sex, love, validation, novelty, safety, revenge, a text back, or just someone to hold your hand while you slowly become your parents, this one's for you.
3:07Here we go with Dr. Justin Garcia. Justin, I want to start in the least romantic place imaginable, which is a legal brothel outside of Las Vegas. And you're there for science, just to clarify that for everyone. Yeah. Staring at, I don't know, do they have a menu of services? That's so awkward, I guess. But well, for me, it would be. I don't know. And the most expensive thing on the menu, which is like 20 grand or something, is what? This girlfriend experience? I don't even I guess I don't really know what any of this stuff is. So tell me what that is. I don't I girlfriend. She just pretends to like you.
3:46I thought they all did that. I don't know. Well, in some ways they do. That's sort of what's interesting about when you go to these venues. So there was an easel in the main lobby and there's different things. And some of the things are what you would expect in a legal brothel. There's an oil massage. There's two women. There's kink and different fetish rooms. But the most expensive thing, you go through that list and what people were willing to spend the most money on in a legal brothel was this date, this girlfriend experience. And you get a bottle of champagne. Actually, I think you got two bottles of champagne.
4:16You could have a meal. You were at a table. So you could choose the leather mattress and covered in oil. But if you wanted to really spend a lot of money, you pick the bistro table and you sat down and acted like it was a date. Now, you're right. The part of for many people is this feeling of connected. We did a study years ago in a strip club. We were taking biometrics and someone turned to me and said, I think she really likes me. Well, that's supposed to feel that way. Yeah. But you're right. This idea that couching our sexual experiences in this date, what feels like a date or that you're having a deeper connection.
4:52That's what people were so driven for. That's what they were willing to spend the most money on. That to me is, I mean, there's a lot of things that are surprising about this. For example, I'm pretty sure that if you don't want the sex, you can take a woman out to dinner for free anytime that you offer to do that. You just have to use one of those apps where you're guaranteed to sort of, I mean, isn't that one of the chief complaints about dating apps? Like I'm getting played by women. All they want to do is they, we go out for this nice meal and we have a great conversation and they ghost me.
5:18That's what this is, except maybe, you know, there's some sex at the end, the legal brothel, but you got to go out to outside of Las Vegas. It's a little bit far for most people. Yeah. So it's kind of surprising. I'm like, you could pay somebody to like you for the cost of a meal. 20 grand is a lot of dinner dates where they ghost you afterward. I mean, that's like hundreds of them, right? Yeah. And what I remember when I was dating, I used to like love just to get out and just to connect and just to be. And I think you really hit on what the issue, though, is this for so many people, it's that combination of saying, well, I want to know that I'm going to go out to dinner, but there's something sexual, physical, or I want to have something sexual, physical, but also feel like I'm connecting.
5:54And it's trying to get both the sort of love and sex, the best of both worlds. That's where people were struggling and that's where people were willing to spend. So it's a simulation of being wanted, basically. That's wild. And people get into it. I mean, you really can. I mean, if you're across the table from someone and you're making eye contact and they're complimenting you And you feel it is a simulation, but you can feel a lot of those things that you would in a relationship. I wonder, and we'll get to this later, but I wonder if AI is going to take a bite out of that because it's going to be a lot cheaper.
6:23And people will go, well, AI is totally fake. I'm pretty sure she's also acting when she pretends to laugh at all your jokes during this dinner that you've paid 20 grand for. I mean, it's like, what's the difference? You still have to suspend disbelief or whatever the term is in order to make it feel real enough. Like you're like, oh, she really likes me. But then it's like, yeah, but I also paid 20 grand and she would never do this for free. So that's not really what's going on here. You know, and she said she had a heart out at eight because there's another guy doing the exact same thing. And she has to eat again, which is, you know, now how did the logistics of that work?
6:58I guess I don't know. Yeah. And so much of relationships are what we call make special, wanting to feel something special. You want to know when you complimented my blue eyes, you're complimenting someone else's. But when you compliment my laugh, you're complimenting someone else's. You want to have that's why we often do things like romantic baby talk. And we do all these things in relationships. And they're often about something unique about a couple or a relationship. But you nailed it when we have this idea that, you know, you're doing that with everyone else. And when that happens in a real relationship, when you're like, wait, you say that to the other boys?
7:27who went did that with the other girls, it could feel like the world's crashing. Yeah, man. So why open a book on love and intimacy in a brothel, though, man? You got to defend that choice. I it's funny because I went back and forth on what story to open with. And I found that one in part because for me, it was so interesting. So we were initially in Las Vegas collecting hormone samples in a legal sex club. I was in a different kind of venue. I was collecting testosterone and estrogen samples. How do you wait? So is that spit based? Because I'm guessing you're not like, hey, let me. jabbing this needle into you while you're, I don't know, at a sex club.
8:00That's like, that's a level of kink that they only allow in Europe, from what I understand. Yeah, it was, we were talking at salivary levels. And actually, it's funny you say that the title of the academic article we published from it was like, Salivary Testosterone and Estradiol Following Sexual Activity in a Non-Laboratory Setting. You can say that again. Yeah. I was like, really? Just say what it is. Ironically, the club was a fake laboratory. story. Yeah. It was my favorite method section, though. We wrote samples were collected between 11 p.m. and 5 a.m. And people think that we know a lot about what happens to testosterone and estrogens, the sex steroids with sexual activity.
8:35But there's a lot of disagreement in the academic literature on it, particularly the role of estrogens, which might be more important for fertility and egg implantation and not a direct sexual response. So we were doing a study about that. That's what brought me to Vegas. And then we said, well, we're here. We're the sexologist. We should go to the legal brothels that are an hour out in the desert. My whole career, I've been asking questions about intersections of love and sex. I used to write a lot more about hookup culture and how people, even when they were having casual sex, they were spending the night in cuddling or it was turning into a romantic relationship.
9:04So I've always been interested in that tension. But we went out to this legal brothel and we get this tour. And I was really just dobsmacked by that people were spending that much money on this date like experience that typically involves sex, but not always. So partly I opened The Intimate Animal, the book, with that story because for me it was this moment of just, wow. It made sense. It made theoretical sense to me, but just, wow, this is what's going on, and this is what people are really willing to put their money behind. Yeah, this is, for me, I guess, there's a lot of questions that I have about this.
9:37What did it tell you that the most expensive sex product didn't necessarily center around sex? And when you say people are buying intimacy, I guess then what are they buying? attention, touch, safety, fantasies, sex. I mean, it's all it's not quite the same thing people imagine when they think legal brothel, at least for me. Yeah, yeah, exactly. And when I use the word intimacy and throughout the book and a lot of our work, I think of intimacy as not a euphemism for sex. As sexologists, we don't like euphemisms, but really thinking about being seen and heard and known. And so it's not just that you've connected to someone, but that you feel a connection to them, that you can look at them across the room and kind of understand what they're thinking or what they're wanting and trying to build that.
10:19And now when you're sitting across the table from a sex worker, they're, I should have joked before, they're doing a good job of trying to make you feel that way, feel that ease. It is psychological safety. It's psychological connection. And yes, people are willing to spend money on just a sex act, and that could be fun for a lot of people. But this idea of couching it in a relational context, that's what was most enticing to so many people, at least based on what they're willing to spend. 20 grand I mean that's there's a zero on the end of that that I didn't think was going to be there for something like this I don't know that's just entirely it's just so expensive but it tells me since they price according to the market and people are paying that all the time that shows you how valuable these feelings are right because if you're just paying for sex that's really great like Las Vegas strip sex which I know is illegal but I assume that that's cheap I don't know there's just a lot of competition and it doesn't last very long probably right and it's like you're drunk and everything.
11:14It seems to me, like I said before, you could probably get a real girlfriend for less than 20K for the weekend or whatever. Or maybe, am I delusional? Have I been lucky in the past that I haven't had to pay for companionship? That pricing just seems astronomical. And it seems like if you're loaded enough to drop 20K on entertainment for a night, you could probably just impress somebody who's kind of a pay-to-play kind of person anyway. No, so what's interesting about that is that in some of those cases, they are for prolonged period. So in this particular case, it's brothel, you go there, you don't, most of the women don't leave with you.
11:48But it is when we look around, and in some of our own studies, and we look in different places. So, you know, we talk about sex tourism, for instance, in Southeast Asia or Thailand. And often what happens in those contexts are, let's say you're in the parts of Bangkok where there's sex work and sex tourism, you might meet a heterosexual man might meet a woman. and they'll go back to your hotel with you. But really what you're doing is picking someone up for a few nights. And often they'll say, okay, what time is dinner tomorrow? And what are we going to do tomorrow? And you might, in the go-go clubs, which is what we see in Bangkok, you might go to the go-go clubs, meet a sex worker, but you don't go straight to your hotel.
12:25They say, I'm going to take you to billiards before we go back to your hotel. Let's go get a bite to eat before we go back to your hotel. Now you're paying for her typically, but it's to make it an experience. And there's a lot of cases of people who then, it's almost kind of romance tourism. And people will say, well, I went to the go-go club and I was with this woman for five nights. Look, I've been to Thailand with my friends. My brother used to live there. And I remember my friends who were much skeevi-er than me because they worked on boats. Okay. So they were like sailors. And I was like, guys, just so you know, I'll play along, but I'm not going to play along.
12:53You know what I mean? And they're like, that's fine. That's not how this works. It's pretty flexible here. And I was like, well, you've been here before. And I remember going and meeting the girls and they would be like, yeah, what do you want to do? And I'm like, I'm going to sleep in my bed. And they're like, okay, but do you want to go swimming? And I was like, actually, that sounds great. And I just remember like hanging out with them and their girls. And then when it was time for them to like go do boom, boom. And I was like, well, I don't want my you know what to fall off, but you're very nice.
13:17So we can hang out. And like we basically just hung out and she just went back to wherever she went back to. And then I remember the second night she was like, can I sleep on the floor? Because you have air conditioning. And I felt really, really bad for her. I felt like, oh, my God, the power imbalance was something I couldn't really deal with. When it hits you in the face like that, that's really like hard. Probably buying food and drinks. And Yeah, but I didn't care. It was so cheap. I just felt like it was like hang out with a friend who didn't have enough money to hang out. You're just like, whatever.
13:44I mean, I didn't have to. She didn't actually even. So here's the thing. Those guys were telling me what they were paying because they were getting sexual services from these women. This is like 15, 20 years ago. So I don't remember the pricing. But like the girl that I had talked to, she didn't even seem to care about that. She was more concerned with sleep. Like I said, sleeping in the air conditioning. She wanted to use the shower that I had and she wanted to eat. actually that was one of the most what do you call it like a wake-up call where you're like this is really gross the fact that they don't have enough money to eat and that they just want to sleep in the ac is like horrifying to me this is going in a direction i didn't expect it to but i think this anecdote is interesting because i think a lot of people would argue and we should do a show just about sex work in general that the power imbalance is kind of crazy when it comes to this stuff now that if you're paying 20 grand and the person's working legally and has health care outside of Las Vegas, it's a little different than somebody who's different.
14:35Exactly. Who like exactly, you know, talking to these girls. I'm like, why do you do this? This is horrible and probably not good for you. And she's like, my grandpa's sick and I need to buy medicine. And I was like, that could be a sob story or it could actually be close to the truth. And I don't really want to know like which one it is. You know, when we were in the legal brothel, the woman giving us a tour had been a flight attendant and had lost her job during the economic crash. But she was married. She had two kids. And there was a part of her whole experience that was her husband knew what she did.
15:05But what goes on in the legal brothels in the States is a doctor comes on Sunday, does the STI checks, and your card is good for two weeks. But if you leave the facilities for more than a certain amount of time, like an hour, your card expires. So you have to stay within the facility. And seemingly, it's to protect everyone, because then you make sure that they don't pick up in STI since they've been checked. But the other side to it, to your point, the like complicated power politics and sex work is that it's a way that the house can make sure that you don't go down the block to a motel or to someone's house and make some money and cut the house out.
15:40Yeah, I did not think about, wow, that's, you're not imprisoning them because they can leave whenever they want, but then they can't work. So you kind of are. Yeah. Really complicated power dynamics going on. I don't, oh, that's really uncomfortable. Yeah. I mean, like I said, after that, I was just kind of like, how do people look? I try not to be judgy, but when the power imbalance is that much, like when I hear about the Southeast Asia sex tourism stuff, I was just like, you should Google that before you guys do that. You know, like that's not going to be, if you have a conscience, that's not going to be as fun as you probably think it is.
16:10Yeah. More going on behind the party. Yeah. Yeah, exactly. Okay. So for the listener who says, come on, people just want sex. This girlfriend experience thing is just a way for them to delude themselves into thinking that they're not paying for it. What are they missing? I mean, I think that when we say Duluth, and you're right, that's what people say. Let's really unpack what that is and what people are trying to experience. What I see in a lot of my work is that people are trying to find ways to navigate both their sexual desires and their romantic desires. It was the same thing that, as I said earlier, I worked on hookup culture and casual sex.
16:42We would see high rates of people who said, I had a one night stand, but I stayed the night and I engaged in eye gazing and we cuddled all night. And it's like, well, that's not the deal. There's no strings attached sex. Aren't you just going to go home from the club and go home? Or we found one in three people had a hookup that turned into a romantic relationship. We found 51 % of men and women, no gender difference, engaged in casual sex, hoping it would turn into a romantic relationship. So that tells me that when we peel back a little bit of the layers, when we're looking at people's romantic behaviors and sexual behaviors, what I see in our studies, I mean, what I'm looking for is the ways that people are trying to get a little bit of both, that our romantic lives don't exist in isolation from our sexual desires.
17:22And our sexual interests often don't exist in isolation, even if you look at fantasies. I mean, the number one fantasy that most people have, according to Justin Lehmann, are threesomes. And most often, it's people in relationships that say, my fantasy is my partner and I and one other person. So your romantic bond isn't your sexual fantasy. It's just you're adding some other novelty to it. So people are trying to navigate a space where they can feel both of those things. Our instincts are evolutionary urges for both of those things. I feel like anybody who says that their fantasy is a threesome is somebody who's never actually tried to do that.
17:57Sounds more interesting than it is. Oh my gosh. Yeah. I mean, look, so I've heard, et cetera, et cetera. But like, yeah, that's one of those things where like the logistics just ruined the whole thing. And then like, it's, yeah. Yeah. I don't know. I mean, and you hope you're the one that's not forgotten. And then again, 20 plus years ago, I'm 46 now. I was probably like just graduate. Maybe I wasn't even graduated from law school at this point. I can't remember. But I remember being so excited. And then at the end, I was like, well, never doing that again. Ever. Again. Ever. And telling everyone that that was terrible.
18:29That was. Yeah.
18:33Sounds good. Yeah. Oh, my gosh. That's like the peak sounds good on paper life event, I think. So if you're out there and you're 50 years old or 40 years old, You're thinking, wow, I've never done this. It's not my bucket list. Just erase it right now. You are missing nothing. So where does our culture confuse maybe sexual access with emotional closeness? Well, I mean, part of the challenge is that they are related. So we know, I mean, if you have sex with someone, you learn an awful lot about them. You learn, I mean, if they're, my colleague Helen Fisher and I, in our studies, we used to laugh and say, you learn if they're funny, if they're hygienic, if they're empathetic, if they're caring, but also you have a physiology of what happens in sexual activity.
19:14We know we have dopamine activity, we have oxytocin activity, particularly if it's orgasmic sex. If it's good sex, you see a spike in oxytocin. These are bonding hormones. It's building a connection. So it can be hard to disentangle this idea that what's emotional and what's, I mean, when I teach a sexuality course, the students would ask me all the time, well, how do you know if it's love or lust? And that's not really an easy question to answer. I think we often hear people have these kind of quick one-liners. When we really get into the science of it, it's really not that easy because there is a lot of overlap between what goes on in the brain and behaviorally and socially with sex and what goes on in the brain behaviorally socially with romantic attachment.
19:54Now, when we talk about romantic love as a mechanism, there's different parts. And a lot of theorists, psychologists, anthropologists, biologists talk about these sort of triangle models or triarchic models about love. And that says there's this part that's lust, that's sexual motivation, sex drive. There's a part that's this feeling of kind of passion and romantic attraction. And then there's that friendship, that deep commitment. So that tells us that they're always both there in romantic attachments, both the connection and the sexual interest. Now, they wax and wane over time, as those of us in long-term relationships, or we were talking earlier about, you know, when you have kids, and you go through chapters of life where you say, I don't feel as connected to my partner right now, or I don't really want to have sex with my partner right now.
20:37That's not necessarily a problem. That's responding to the ecologies, responding to our lives, and those moments can wax and wane. Not a problem if it doesn't persist forever. If it does, then it's a problem. Yeah. Have you ever seen, I don't know if you use Reddit, but have you ever seen the dead bedroom subreddit? Are you familiar with Reddit at all? It's basically just - Yeah, a little bit. So you have like category discussion areas. Not that old Jordan. Well, some people don't even use it, right? In fact, most people don't even use it. But there's a subreddit that's enormous and it's called dead bedrooms.
21:04And I don't know, this is like an area for one of your students probably to research, but basically it's a bunch of people venting or talking about strategies because they haven't basically had either not enough sex or no sex for just years. Some of these people are like, I'm on year 25 of a dead bedroom. And it's kind of sad. And I don't want to say pathetic because it sounds pejorative, but these people are really hard up. And then there's another one that was like high libido community versus low libido. It's basically high libido versus low libido partners. A man or a woman will say something like they want it, I don't know, five times a week, but their spouse wants it once a month, maybe.
Read the full transcript
21:40And that's if they're in like the perfect mood and have had three drinks and it's Friday and it's before 9 p.m. But after 730, you know what I mean? It's like they get aroused every, I don't know, summer solstice and the partners aroused every three hours or every day or something. And it's like it screws everything up, man. The lesson I've taken just from voyeuristically reading those is, wow, do you need to make sure your stuff matches? But the problem is you can match just fine. And then somebody has a baby or like gets sick or gets a lot of work stress and then you don't match anymore. And that can persist for a while, too, from what I understand.
22:15Yeah. And the technical term for that is sexual desire discrepancy. And when we look at that, that can happen sometimes always in couples. But we also know that a lot of it has to do with how we think about our arousal, how we think about our sexual desire. And often it's responsive. So exactly as you said, you're going through a really intense moment at work or in your personal life or with your health or with your family. Many of us, men, women, all ages, we go through a season where we say sex isn't really a priority right now. That is adaptive. I actually think that understanding the biology of if you're really stressed, you shouldn't be wanting to mate all the time because your body is in focusing on a different kind of response.
22:53I mean, there's a reason that two gazelle don't mate in front of a lion, right? When your physiology is in a threat response or a stress response, it's not conducive to mating. It's not conducive to connection. I mean, I'll often say we don't stop in a burning building to have a conversation. You also typically don't stop for a kiss. So - Yeah, I guess all the exhibitionist gazelles are dead. Yeah, well, a little bit. You bring that up. I'm glad you bring that up. A little bit of stress. Like you're in your car and the park ranger might find you. Okay, that could be exciting. But if you're in your car and the forest is on fire, you're like, let's get out of here.
23:22I don't really want to stop. Yeah, that's a good idea. So a little bit of stress can be good. I remember when I was in the classroom years ago, a student said, Professor, why is sex in a car so like the best? I remember thinking like, well, it could be novelty, but also I'm over six foot tall. Speak for yourself. Yeah, no kidding. That does not detract from me at all. Yeah. No. But a little bit of excitement can be. But when we are in a stress response or a threat response, that's a very different experience. So that's our bodies adaptively responding to our ecology, our social ecology, our physical environment.
23:51That's part of our evolutionary story. And it is everywhere in the world when we look at people's romantic and sexual lives. So we go through seasons, I think, that one way to think about it, that we want sex more or less. But the other part of that is that for a lot of people, arousal is responsive. So what can happen, what we see in the literature is that people will go through a period. I was so stressed at work. We just sort of saw we had bed death. We stopped having sex. But then what do you do to cultivate it? So in our studies on passion and long term couples, you do things like you light candles, you play music, you dim the light.
24:23It's not the particular type of candle or the particular type of music. It's the intentionality. It's saying, how do you build a mood for your sexual life? Sex therapists recommend 30 minutes of foreplay for the average couple. Most people don't do that. We know that from the data. Most people aren't engaging at 30 minutes. No kidding. Especially once you have kids, it's like 30 minutes. Oh, who's got time for that? What are you doing that? This whole sex schedule was a 15 minute thing here. And we probably don't even have that block. Yeah. Yeah. That counts parking the car in the garage beforehand.
24:50You know, what are you talking about? That's not a euphemism. Yeah. We did a study on at the start of the pandemic. What we what we do here at the Kinsey Institute, we try to ask the question like the sex question in any particular moment. And when the pandemic happened, we said, OK, let's ask the sex and relationship question. So we launched this multinational data collection at the start of COVID. And what we found is that overall sexual frequency had decreased, masturbation had decreased, which suggested it wasn't just that I was afraid of kissing someone who had COVID. It was that our desires were because I think the world was on fire.
25:20Also, when all the kids are doing Zoom school and your wife is working from home, where are you doing this? Where do you go? Exactly. So we also found in that study, one in five people tried something new. And I was like, OK, so a lot of it was fantasies or talking. First time really talking to their partner about what they wanted. But I remember a few months later interviewing a couple and the woman said, my husband and I started having shower sex during the pandemic. And I thought, you know where I'm going with this. I thought, that's great. That's exactly what we saw. One in five. And she said it was the only time we had 10 minutes in the house by ourselves.
25:50And it was like, OK, it still works. It matches with the data. But it was responding to that particular moment. Yeah, I guess, well, we have to adapt or we would never we wouldn't be here anymore. Is the need for intimacy a biological drive? A lot of people say, oh, this is the same as sleep, hunger. It's the same kind of thing. And other people will say, especially low libido people will say, that's ridiculous. You're a moron for thinking that. So but where does it fall in the human need hierarchy? Yeah. So the actual term sex drive, if we're going to get technical, is sometimes contested among scientists.
26:22So some scientists don't love to use the term sex drive because the idea, as you're saying, is it is it like water and food? If I don't get sex, am I going to explode or die? And no. Right. Right. Evolutionists tend to use the term sex drive a little bit more because of the idea that sexual reproduction, well, we could talk about modern technologies, but for the most part, sexual reproduction is important for getting genes into the next generation. So if we're taking a evolutionary lens, then we would say, yes, it's a drive. Some people call it a motivational response system, different kind of technical arguments.
26:56But I would say what my argument was in my work and in The Intimate Animal and my frame of thinking about this is we have two drives. And they often are in parallel, but at times are competing. We have a lot of drives. But when it comes to our intimate lives, there's one for sex. And that could look a lot of different ways. It doesn't tell us about frequency or intensity, but we are motivated for that feeling of sex, eroticism in our lives. Maybe we experience it with ourselves, maybe with others. how we satiate that drive, a lot of different ways, a lot of different answers. But we're also motivated for deep, intimate connection.
27:31In the broad sense, we talk about a psychological phenomenon called the need to belong, that humans want to feel connected to something. I think that explains a lot of what we see politically and socially. We want to feel like we're part of something. Now, as a social primate, our evolutionary story, that intimacy connection, feeling really close, someone, if we're talking about primates, we'll talk about licking and grooming behavior. But in pair bonds, in romantic relationships, we talk about things like mutual territory defense, mutual nest building, mutual raising of offspring. Doesn't mean you have to have kids.
28:02Doesn't mean you have to have a certain frequency of sex. But what that says is that most of us walk around with both desires for deep, intimate connection and desires for some kind of sexual out. And we try to get it in the same person. But in fact, those desires are sometimes in conflict with each other. Speaking of things that cost less than 20 grand and actually deliver value. Let's hear from our sponsors. We'll be right back. This episode is sponsored in part by Bull & Branch. There's nothing worse than waking up in the middle of the night feeling overheated. Your t-shirt is damp. It's all stuck to your back.
28:34Somehow both sides of the pillow are warm and you're doing that half-awake shuffle trying to find one cool patch of bed left. One easy switch we made was upgrading to Bull & Branch and honestly the difference was immediate. Their summer bedding is lightweight, breathable, actually designed to keep you cool throughout the night. Their percale sheet set especially has that crisp, cool hotel sheet feeling the second you slide into bed. And what I like is there's no gimmicky cooling chemicals or synthetic fabric tricks. 100 % organic cotton woven specifically for airflow so the cooling comes from the way the sheets are made.
29:01Now the bed actually feels fresh at night. I sleep cooler, more comfortable, and way less restless. We ended up upgrading all our bedding to Bull & Branch because once you get used to it, it's really hard to go back to regular sheets. Get 20 % off your first order plus free shipping during the Memorial Day sale at bullandbranch.com slash Jordan with code Jordan. That's Bullen Branch, B-O-L-L-A-N-D, branch.com slash Jordan, code Jordan, to get 20 % off. Bullen Branch.com slash Jordan, code Jordan. Exclusions apply. This episode is also sponsored by Earning. We've upgraded almost everything in our lives to be faster and more flexible, except getting paid.
29:34You can transfer money, order food, book travel, stream anything instantly, but your paycheck is still on this rigid schedule. Earning changes that. It gives you access to money you've already earned when you've earned it instead of waiting around for payday. Earning helps you close that gap. It is a financial technology company, not a bank, and it helps you access your pay as you work instead of waiting for payday. Access up to$150 a day with a max of$1 ,000 between paychecks. Access limits are based on your earnings and risk factors. To be clear, it's not a payday loan. You know, I would never actually allow that on this show.
30:02It's your money. There's no interest. There's no credit check, no mandatory fees. Standard cash outs take one to two business days, and expedited transfers are available for a fee. Tips are voluntary. They don't affect the service. I think Earning is cool because he gives you a little more control when real life doesn't always line up with payroll, whether it's a flat tire, dead car battery you need fixed to get to work, root canal, whatever, or a flight or hotel deal for an important trip that won't wait until payday. Download Earning on the App Store or Google Play, spelled like earning money without the G.
30:30Type in Jordan Harbinger under podcast when you sign up. It'll really help the show. Available in select states, terms and restrictions apply. Visit Earning.com for full details. We've also got a newsletter over at JordanHarbinger.com slash news. comes out just about every Wednesday, an under two minute read, highly practical, something you can apply right away that'll help you with your decision making, relationships or psychology. JordanHarbinger.com slash news is where you can find it. Now back to Dr. Justin Garcia. What would you say to somebody who has maybe plenty of sex, but still feels profoundly lonely?
31:02Because I think there's a ton of guys, well, a ton of people like that in my 20s and 30s. I knew a lot of guys like that, especially when I lived in New York, for example. You'd meet these guys that would go out and meet women, I don't know, three or four nights a week. And they had this crazy rotation. And I remember feeling like really envious of some of these guys. But then you realized, oh, you can't actually hold a relationship. You're pretending you're enjoying this and having fun. The fact that you literally cannot, they will not see you again because you're blowing it. Right. Every time you like someone, they realize you're kind of a creep and then you fill it with more women.
31:37It's not going to work for you. These people are profoundly lonely, But I've never met anybody who had as many women as them, for example. It's crazy. Yeah, I remember we were going to do a study on athletes once in this Division One athlete had made a comment that his sexual life was great, basically. I mean, there were times that he was on the road and like women would go be at the hotel waiting for him when he got back. And at times, actually, he struggled with it because sometimes he's like, I'm just exhausted. But there's like a woman at the hotel and I feel the need to play the part. But what he really wanted was like, it would be cool to have someone who like could make me dinner.
32:08Or we could just hang out and on pajamas and watch a show and have a home-cooked meal. And that desire to have something a little bit deeper and meaningful, feel that sense of intimacy. The example that you use, I'm using, we know that people can have that where they maybe seem like they're getting some aspect, but they still have this psychological loneliness. And psychological loneliness is as bad for your health as smoking a pack of cigarettes a day, according to the literature. And the profound question for me is, how is it that there are people, a lot of people in a lot of different ways that can have the sense of psychological loneliness, even when they're not physically alone.
32:43And that's the example that you're giving. That is about the depth of our relationships. I think part of what we see is, okay, you maybe are going out with different people every night, maybe having sex with them sometimes, but do you feel connected to that person? Do you feel like you were back to what we defined intimacy as? Do you feel seen and heard and known? Do you feel like that person would take you to a hospital if you needed something? Do you feel like they're really, psychiatrists talk about be wanting to be witnessed? Do you feel witnessed at all with this person? We need both of that.
33:09And that often, too often, I think in a lot of people's lives, and we see this especially with young people, that you kind of sacrifice one for the other. You think like, okay, well, I'm going to get the sex or okay, I'm going to just be around friends, but then not have any of this more romantic connection. And what we see in study after study is that's not fulfilling. People still, they don't feel satisfied romantically, sexually, socially of trying to find that combination. I think one thing that's interesting for me is I know a lot of athletes now that are in their 40s or late 30s. They're retired from the NFL or whatever sport that they played.
33:43And they are the ones who are like, oh, man, I'm so glad that I found my wife and had kids. So I found it interesting because I remember hearing their stories before and being like, oh, my gosh, you're never going to want to give up this life. But once they found the person that could scratch, tick those boxes or whatever, they never looked back, which I found interesting because I thought, oh, man, you're going to be with one. person, you know, LOL, buddy. And they couldn't wait to make that transition. I thought that was quite fascinating because if you're a 20-something-year-old guy, 30-something-year-old guy, and your buddy's on the New England Patriots, you know, like you would trade lives in one second with that person, but then also like maybe not really when you get down to it.
34:23You know, one of the things we find in our big Singles in America study that we do with Match.com every year, we collect a sample of 5 ,000 U.S. singles with my colleague Amanda Gesselman here at the Kinsey Institute, and we ask, what is the thing that people want most in a relationship? This is a sample of national, it's a demographically representative sample of single adults. The number one thing men and women want in a partner is someone they can trust and confide in. It's someone who's there to pick you up when you fall, someone that you feel, I mean, trust is really about, are they going to be there to weather storms with me?
34:49And I think you're right. I think when we really take a look at, on the one hand, we could say, okay, who are the celebrities? Who are the athletes who have, you know, unlimited sexual access? But when you look a little bit deeper. What are the people who are really successful? What are a lot of them want and need? It's that they have someone who's there to pick them up if they fall, to help support them, to buoy them. I mean, not to disclose too much, you and I are both lucky. We have partners who are in the background and uplifting our lives. And that's what you see a lot in cases. And I think we tend to focus too much on, oh, the athlete has got the new girlfriend every week.
35:21Those tend to be isolated cases. When you really look around at how people are structuring their social lives and what success looks like, whether that's reproductive success, as an evolutionist would count it, whether that's longevity, whether that's health and well-being and low mortality, low disease. That's a story about intimate connections that are supporting all of that human infrastructure. So how does somebody know if they're chasing intimacy or just chasing some kind of dopamine hit? You know, it's got to be pretty hard. I think for younger people, especially, it's harder to separate sexual release from validation, from novelty, from, I don't know, emotional safety or relief from loneliness in some other way.
36:01That's a tough audit. Yeah. And it's partly because we don't have really great sexual literacy. This is a term that Dr. Ruth Westheimer used to use. We don't really know how to talk about sex and love and relationships and feelings. We published a study fairly recently that 44 % of adults in the United States, this is an adult sample, said if they had just had a little bit more education around sex, they'd have healthier and happier relationships today. That's a lot. Nearly half of people saying, I just wish I had some information. So we do know that we can tend to pursue them and kind of get confused.
36:32The challenge can be that, yeah, pursuing love, you get a dopamine hit. Pursuing sex, you get a dopamine hit. So you can get that physiology. And I think the challenge that we see is that, I'm pausing because I'm just trying to remember the numbers. We were looking at some data about second dates. I'm a big advocate, as I wrote about in the book, that I'm an advocate for second dates, because I think there's a lot that they can do. We found in our studies that, in a national sample, about 70 % of people have become attracted to someone that they initially didn't think they could be. That's a pretty high number, 7 out of 10 people.
37:06So we walk around with this idea that if you're attracted to someone, that that's the information, that you just know, you have this insight. That tends to be our sort of sex drive, really. If you see someone and you're like, I have to have them, it tends to be really a sexual motivation. But when you're looking for a relationship, when you're swiping on an app, when you let that guide your decision making, you're forgetting that in real time, in the real world, 70 % of the people around you have fallen in love with someone that they weren't initially attracted to. That's a reminder that feeling connected takes time.
37:38It takes second looks, third looks, fourth looks. It takes having a conversation to see if it's someone you could trust and confide in, which was the thing they told us they were looking for. Right. I got to ask you. I mean, I don't know how you're gonna answer this. You work for match.com. I mean, don't y 'all own like Tinder and stuff and a bunch of apps where people go, nah, based on nothing but a photo and whatever they're feeling in the moment. I remember friends. I met my wife, who was my girlfriend, of course, before she was my wife, right when Tinder came out. So I had downloaded it. I had it for maybe a week and it was like, I don't need this anymore.
38:09You know, I remember my friends were using it, of course. And we would be eating at Crippdog or whatever, and they'd be swiping and they would drop a little jalapeno off their hot dog onto the napkin. And they would look down and be like, I'm just going to swipe because I've dropped my jalapeno and I'm done looking at this out of the corner of my, you know what I mean? That's how much thought went into this. Like I have whatever. I don't. And I remember there was a guy, one of my friends bought this. It was like a fake finger that would spin on a motor just to swipe right on everybody because he's like, I don't care.
38:40I just want to see who matches with me. And then da, da, da. And then we'll talk. Match might not have loved the data that you found here that says, like, hey, don't judge people based on their photos. Yeah. And it's it's interesting. So I'm in my role as scientific advisor to Match and you're right. Match Group owns most of the market share. They own Tinder, Plenty Fish, OKCupid, Match. So what my role is, is really not about influencing the product. But how do we understand who are singles, who are more than 100 million U.S. single adults and globally? and what do we understand about their attitudes and behaviors?
39:12So what I like about that role is I don't have a corporate vested interest, but my interest is really let me understand what singles are, and then they go do their thing. And in fact, to their credit, one of the things that a lot of the companies have tried to do is they've tried to change over time. So in fact, if you use a lot of these dating apps now, they try to slow you down. So you'll see a picture profile, picture profile. that's purpose that's because the research was arguing that it was data overload it was cognitive overload sure you're getting too much too fast and you weren't processing you weren't really making meaningful decisions or we knew that people wanted more stimuli for the brain they wanted to know more about someone they wanted to hear your voice see your body language so then they introduced short videos or you could do video chats during the pandemic that's what youtube started as wasn't it just people uploading their dating videos and before that there was a place near my house growing up, I can't remember what it was called, but you would book an appointment, go sit there, and you'd record your video, but then you would watch VHS tapes of all of these other people.
40:13And you can find some of those on YouTube now where it's really funny. It's like, yeah, what's up? My name's Kirk. I love golfing. I love traveling. Just looking for the bright girl, like flips his hair back. It's totally ridiculous and hilarious. Then you think like, wow, that guy is like 60 years old now. I wonder if he ever got married or found anyone. I have a colleague who's in his 80s who met his wife through the personal ads years ago, right? And it's in a newspaper, in the local newspaper. Wow. So we know that online dating is still the most common way that singles in the United States are meeting a romantic partner, more than friends, bars, clubs, church.
40:46Well, nobody has friends anymore, buddy. I don't know if you—what are you talking about? You're showing your age, Justin. Lowliness, I know. There's lowliness issues. Yeah. So we know that that's the most common way people are meeting, but we also know people are struggling with it, that they're reporting that there is burnout and challenges. So I think the apps, the companies, a lot of them at least, seem to be trying to innovate and address that. They are aware of that. At the same time, we also see that matchmaking is on the rise, like in person. Actually, I was just at the Global Love Institute, which is an annual conference of matchmakers and coaches to give a talk on what do we understand about the science of connection.
41:19But matchmaking for not everyone, but some of them, it's a particular financial bracket to be in. I mean, some of these - Yes, I was going to bring this up. I know matchmakers and I know that they've done pretty well. My friends, I got a matchmaker friend. She introduced me to, I think, at least two girls that I dated long-ish term, you know, 10, 15 years ago. And my buddy met his wife through a matchmaker. But funnily enough, his wife was just friends with the matchmaker. But it was these people, the good ones, they really spend time with their clients. And the client says, I want this and this and this and this and this.
41:52And it's like, yeah, but I'm going to introduce you to this funny guy who doesn't check any of those boxes that also has a similar hobby with the diving thing. And then those people, they click and it's like, I didn't know I even would like somebody like this. So they're going along with what your science shows, which is just go out with them once and then do it again. Just do it again. And again, that second date. And then that third date where you talk about scuba and you think you're just going to be friends and then like dot, dot, dot. Thanks for the wedding invitation because I thought this would work.
42:20Because that all takes time. I mean, I think if you have a strong physiological response, Like if you have a disgust response or a safety response to someone, OK, yeah, don't see them again. But for the most part, it's so much of what we want, both in our love life and our sex lives. It takes a little bit of time to uncover. And that takes a second, third conversation. I mean, we're also always everyone's a little awkward on a first date. You don't know what to say. You're a little anxious. Yeah. But taking that time, the data tells us really helps us explore. And the other part of that, what you said, Jordan, I love is a good reminder that part of what happens when we have a lot of choices is we all have these long lives.
42:54list. We say, here are the 30 things I want in my next date and my partner, or maybe what I want in my current partner. Here's the 30 ways I want them to change. So we can - Good luck with that. Yeah. Yeah. And so the only reason we do that, and in part, it has to do with the apps. It also has to just do with the world, the internet world we're in today. We have a sense of an unlimited resource. In fact, animals do the same thing. If you put a rabbit in a patch of carrots, if there's a ton of carrots, they're only going to eat the ones that are perfect. And what happens is, well, we're on the mating market and we have a sense of an unlimited resource.
43:24You go on a date with someone and you say, well, they were great, but why'd they hold their fork like that? I'm going to get back on the app. I'm going to find someone who doesn't hold their fork like that. Or yeah, you hit 25 of the things on my list, but I can find someone who hits 30 of the things on my list. I'm going to go back on the app. So we live in this world of chasing this idea that someone out there is perfect. Someone out there has everything they want. And they probably don't. So you just spend years miserable, constantly finding someone or you don't like how they hold their fork or whatever it is, as opposed to saying, well, Well, what matchmakers help people do is say, let's boil down to like the two or three things that are really important to you.
43:56I can find you someone who has those two or three things. Everything else is noise for now. That I find interesting. Have you seen that video? This was viral probably a couple of months ago, but it was a matchmaker talking on Zoom with a woman who was like, he's got to be this, he's got to have this income, he's got to do this, he's going to make protein shakes in the morning, he's going to go to the gym five or six days a week, also a runner, he's going to have competed in X number of events. I want him to be in these fields, he's got to be in this geographic, and she goes on and on and on. You think, is this satire?
44:20Because it doesn't really look like it. And then she goes, how long do you think it would take for you to find a couple of men that might fit that criteria? And they go back to the matchmaker and she goes, that will literally never happen ever. And then the video cuts and everyone's like, wait, I need to know where this is from and what happened. And basically, I guess the long version is the matchmaker was like, you are totally unrealistic and I'm firing you as a client. And that happens sometimes because they really do struggle. There was that like meme song on Instagram for a while, like looking for a guy in finance, 6 '5", and a trust fund.
44:53And one demographer was like, actually, how many people are there like this? I think there was like one or two in the whole country that met that description. But that highlights when we have a sense of an unlimited resource. Now, we do this anyway. A study by Elizabeth Brotch at University of Michigan said people tend to kind of punch above their weight and dating at 25%. So you look for partners that have a 25 % higher mate value than you have yourself. Oh, I see. They want to punch above their weight and date. Yeah, they want to. It doesn't mean they can. Exactly. Exactly. Exactly. It doesn't mean that again.
45:19So we get in this sense of like the grass is always greener. We think that we can keep just keep searching for this great partner that elevates us, that's more desirable, attractive, interesting than us. And what can happen is you just spend your time really being frustrated and miserable and burnt out. So people tell us that they feel burned out or not enjoying their time on the app. Well, what is their behavior? What are they actually doing when they pick up that technology? They're discounting a whole bunch of people that It could be perfectly good dates. I've introduced people to each other.
45:48And I've also, you know, again, been around all my friends who are dating. And I remember one of my friends, she's divorced. She was a little bit older. One of my other friends also divorced a little bit older. And I mean, like in their 60s. I introduced them to each other. They both love, I don't want to out anyone. So I'm going to be very vague here. They both love very specific things that are the same. And we thought, this is just an awesome thing. They live in the same city. They love the same things. They go to the same events. I'm shocked they don't already know each other They're both the same religion.
46:17They run in similar circles. They're both the same financial status in many ways. They like going to the same countries on vacation. Me and Jen were like, this is a slam dunk home run. We introduced them to each other. And afterwards, we emailed them separately like, so what do you think? You know what they both said? They're a little too old for me. Yeah. Yeah. Are you kidding? You do realize that you're the same. like you were within one year of each other's age. Jen looked and I looked at each other like, this is a joke, right? They coordinated this response with each other to make us roll our eyes and laugh.
46:52Unfreaking believable. Both still single, by the way. Surprise. Yeah. Relationship researchers have a joke that people often think the grass is greener on the other side when it comes to partners. But in fact, the grass is greener where you water it, right? Where you really focus with them. Exactly. You mentioned something earlier about when we have unlimited choice. We get pickier. And online dating does that to people. Have you seen the research? I'm going to paraphrase here and possibly get this wrong. But basically, if you put a woman into a place where there's a lot of men, she suddenly becomes a lot more picky with the guys.
47:24And if you put a guy into a place where the ratio is very different, then the guy becomes more picky. And so you see things like, at least back in the day, New York used to be like two women for every man. And that still counted a lot of the guys who were not doing well, you know, financially, who would date a woman who bagged groceries at CVS. You know, they don't we don't care. We're not picky about that kind of thing. So you'd see like this crazy dating ratio. So if you go there and you're, I don't know, a professional, you can meet a ton of women that are kind of out of your league, candidly speaking, everywhere else in the country.
47:56But they're really interested in you because there's twice as many of them and there's a small number of, I don't know, like Wall Street lawyers or something, for example, in the area that's like top of the heap, the dating heap. Have you seen the research on this? Because it seems like a strategy would then be, if you can move to a place where the ratio is in your favor and then maybe, you know, go through the first dating thing, fall in love and then get out of there. Yeah, that's a very good evolutionary response. I like it. You're thinking like an evolutionary biologist. There we go. And so we do, we talk about sex ratios a lot, and that has to do with particular environments.
48:31And there have been studies looking at zip codes or particular cities. One of the things we often do with some of our studies is when we do national samples is we'll do breakdown by region or zip codes or cities. And you see like these really different effects exactly, like what's going on in Miami versus what's going on in rural Oklahoma. And one, it has to do with population size. So this sense of, do you really feel like you're in a place of an unlimited resource, but then also sex ratios. and that plays out in all sorts of ways. Sometimes it plays out in competition. So if you have really skewed ratios, like if you have a lot more women than men, the women start competing with each other, but also then it's easier for men to date.
49:06It also happens across age groups. So we see this when you're much older. There have been studies in assisted living communities or retirement communities where there's a lot more women than men, in part because men tend to die at an earlier age. Yeah, savage. Yeah. And so these single men who are like 70 in these communities, they sort of are like, I have three girlfriends. Are they? Right. So it depends on all sorts of different environments. We see the sex ratio thing play out. We did a study years ago, too. We were looking at multiple campuses. It was a study of college students. And it was like hookups and dating behavior.
49:36And there was one campus that was a small liberal arts campus. And there were a lot more women than men. They had an art school. And I think they had a conservatory. A lot more women than men. And a lot of the men that were there, it was sort of disproportionately high number of gay and bisexual men. OK, so the straight men in particular on this campus, they had these stories of like and the women would tell stories like, oh, if you go out to the bar on a Friday night and you see a guy on the dance floor, you've got to start dancing with him and you have to start making out with him because he's not going to be single long.
50:05They were also ramping up their sexual behaviors as a way to compete with other women because they were trying to get this guy's attention. Okay, so I messed up what I said before. What I meant was not that it's just easier to date. I meant that the other sex that's in larger number becomes more promiscuous. So I've seen this, and I remember the study was going over different campuses as well. That's what triggered this. It was different campuses, and they even went to campuses that were religious, and they found that if there was a lot more women than men, women were way more likely to have premarital sex at this particular campus than other campuses that had no religious angle but had a more even relationship.
50:43ratio. And I thought that was interesting because they're basically saying not only is the culture of, you know, hey, we're a conservative place that almost goes out the window if it's like, yeah, but there's three times as many women than there are men. And it's like, well, you better start putting out, like you said, with the women on the dance floor. It's like, you see a straight guy on the dance floor, just shove your tongue down his throat if you want to get out of here with a boyfriend because you're in trouble. Otherwise you're competing with the other women. Yeah. There's 50 women in here that want a piece of that and you better go for it.
51:12We should link that place in the show notes. I think there's a lot of people who want to apply to that university. But that to me is kind of amazing, because I think if you talk to the average man or woman, they're probably not even aware that they do this. Yeah. And sometimes what we see is that and there have been a series of studies of like, what does that look like? What is that sort of sexual competition look like? And sometimes maybe it doesn't mean that you're having a one night stand with someone, but maybe it means that you're wearing more revealing clothing. Maybe it means that you're spending more on a date.
51:42Maybe it means that you are a little more forgiving of bad behavior. So what we see is that I think the question of like promiscuity as a term or as a focus, what we see in some of the work is that broadly, when you're competing more, when you're of the majority sex, it's like if you're a man and there's a lot of men in your community and you're heterosexual, you're a woman, a lot of women and you're heterosexual, you reduce, you relax, is probably the right word, you relax some of the things that you were really particular about. So maybe you say, well, I want to date a guy of a certain height.
52:15And then suddenly you're open to someone a little bit shorter. Or you say, you know, if you're a guy and you say you're going to pay for a date, maybe you take it to a little bit of a nicer restaurant. What it really does is it ramps up competition. Now, mating is a competition and it's a competition with winners and losers. And when you ramp that up, that can get expressed in a lot of ways. So for some people, it's sex sooner. So people have maybe a one date rule, three day rule, 10 date rule. Maybe you say, OK, I'm going to do less dates. Maybe it's how much you're spending. Maybe it's how flashy you're dressing.
52:45Lots of different ways it can get expressed. And for different people, they sometimes pick one or the other. This is all tracks really well. Again, when I was in New York and the ratio was supposedly two to one. I mean, I have no science behind that. Just everyone said it back then. Most of the women I dated were taller than me. And that's without shoes on. I mean, they were just tall, blonde or brunette women that were really pretty. And like my friends used to joke, wow, Jordan really punches above his weight. And the reason was because I had like a little bit of riz, as the kids say. but also I was in New York City and I just had like a really good slot on the social hierarchy being an attorney that lived on and worked on Wall Street.
53:18I was just able to punch above my weight in ways that I would just not get away with in other parts of the country at that time. And the women would compete too because I remember like, oh, I don't want to date you if you date somebody else. And I was like, sorry, that's the mode I'm in. And I remember instead of being like, well, screw you, I'm not going to see you anymore. She was like, oh, I'm going to pursue you like a psychopath until you decide that I'm the girl for you. And I remember being like, I need to get away from some of these people. This is like unhealthy because competition is not always sane, right?
53:47It can get crazy out there. No, no. It can feel charming at first and then it feels too intense. Right. And you brought up something that I think is so important when we think about the kind of complexity of courtship and relationships and using this evolutionary framework. It's that our relationships, our partner choices, it's the whole package. So sometimes a lot of people say, well, how do I know? So I talked to a group of wealthy men once and they all said, well, how do we know if our partners are interested in us or interested in our money? And I thought it's the same thing. If you have if you're wealthy, then that's part of who you are.
54:18So maybe you're short, but are you also charming? And are you hygienic? And do you have a good job? And can you provide? And are you intelligent? So there's this whole package. And sometimes when we say things like we're punching above your weight because of your height or your weight or your bald or your. Well, what that really means is you were able to get past the first date. And because we tend to do all this discounting on the first date, but then you start to know the whole person, you know, that whole package. And that's what we bring to the mating market. So when these guys were asking me, like, well, my partner's interested in me for my money, I say, well, they are, but that's not a bad thing.
54:51And some of them would hide what their real wealth was or because they wanted. They said, I want someone to really love me for me. I thought, well, part of you is that you're able to provide for a partner. That's part of the package. Yes, I've seen this a lot. I had a friend in the UK that he was some kind of investment banker and he had made 50 plus million dollars or something like that. And we were, I don't know, mid 30s, maybe even early 30s. And he brought a girl. And I remember she wanted to go to this event and she was trying to convince him to go to this ball. And he's like, it's 500 pounds to go to this ball or whatever.
55:22And I turned to him when she went to the bar and I go, don't you have like 50 million bucks? Who cares about 500 bucks? He goes, I told her that my parents pay for my car and that none of the money is mine and I'm not going to inherit it. And I was like, OK. And he's like, trust me, please don't blow this up for me. I actually like her. And I think she likes me, too. And I was like, all right, this is an interesting strategy because you're still you're lying about something that she's going to be thrilled when she finds out you're lying about. But also she's you're still lying to this person. You know, it's a weird sort of dance you're doing.
55:55And it goes back to the thing we all want, someone we could trust and confide in. So then you see, so like, well, like, this is great. This other shoe dropped and you have all this wealth. But can I really trust you? What else are you lying about? Exactly. Exactly. But I do get it, though, because I look the guys who say I want to make sure she's interested in me and not in my money. I mean, what they're really saying is I want to make sure she's not only interested in my money. Right. That's the only thing that she likes. But it really is hard to separate those things. I've definitely met couples, especially growing up when I was younger, where I go, dang, your mom is really fine and your dad is such a schmo, but like he's a great guy and everyone loves him and he's really nice.
56:31And you look at them and you go, she really loves this guy. Like she really loves this guy. You see them when they think no one's looking and she's dancing with him and playing with him and they've been married for 25 years. They look really happy. And she just doesn't see the schmucky, overweight guy who's three inches shorter than her, who trips over his own feet and ties his shoelaces together. She loves this guy. Maybe initially she was like, oh, he's loaded and has a nice car. I'll go out with him a couple of times. But like over time, this has worked out. Some of these parents, they're still married.
57:03I mean, I know some of these kids from back in Michigan. They're still together. If she wanted to leave and go start a new life, that ship sailed a while ago. She could have done it when the kids left high school. I mean, one of my friend's dads, he went to jail for something. And I was like, oh, man. And Jay still stayed together. Yeah. And I thought that's the time she's going to bounce. Nah. That's wonderful. I think the surprise for some people in our relationships is you look at that whole person and maybe you want someone who can afford to take you on vacation because you love to travel.
57:28We bring a kind of mix of things to all of our relationships, to our romantic and sexual lives. And that's often what we're looking for. You could be really good looking. But if you're not intelligent or you're not funny or you're not empathetic, that'll open up certain doors in your relationships and your social life. Or you could be really great in bed, but maybe you're kind of a jerk in other settings. So you can excel in certain areas. But one way to think about our relationships and courtship is it's a market. And there's a whole bunch of cards that you bring to this game. And it's that combination of how those pieces fit together and how for the person across the table, how their pieces fit together, what they're looking for.
58:04Maybe they say, I really want someone I could trust. I really want someone who's good, or I really want someone who's attractive, or I want someone who's creative. Now, many of us want all of it, but many of us kind of more focused on one area than another. And then we look for our person that we can have that with. Before you start texting your exes, let's make a better decision and support the amazing sponsors who support this show. We'll be right back. This episode is sponsored in part by Factor. There's a specific moment where healthy eating usually falls apart. It's dinner time. Everybody's hungry.
58:34We got a million things going on. Technically, there's something healthy we could make, but nobody has the time or energy to actually make it. That's why Factor's been so convenient for our family. For me, eating healthy is not a willpower problem. It is a setup logistics problem. Factor solves that by delivering fully prepared meals right to our door. They're designed by dieticians, crafted by chefs, fresh, never frozen, ready in about two minutes. And it's been especially great for my elderly parents. Sorry for calling you that, mom. But, you know, when we're traveling or away for the month, I don't want to worry about whether they're eating well slash eating anything besides weird bologna that's been expired for a month.
59:06With Factor, they've got nutritious meals in the fridge because they don't cook and they don't drive. So Factor has been perfect for this. Factor has meals built around different goals too, whether that's weight loss, overall nutrition, more protein, GLP-1 support, or their Muscle Pro collection for strength and workout recovery. I guess that's what I get. I guess a little bit of a meathead, eh? They've got over 100 rotating weekly meals, plus add-ons like green juices and energy bites, which I've tried and are actually really awesome. Head to factormeals.com slash Jordan50off and use code Jordan50off to get 50 % off and free daily greens per box with a new subscription only.
59:39while supplies last until September 27, 2026. See website for details. This episode is brought to you in part by Lufthansa. When people talk about travel, they usually focus on the destination, the hotel, the restaurants, all the stuff that happens after you land. But the flight is part of the experience too. Just like a great hotel can shape an entire trip, so can a great flight. That's exactly what Lufthansa Allegris is built around. On a long haul route, comfort matters more than people realize. If you're cramped, tired, and can't relax, you feel it the second you land. But when a flight is comfortable, you can actually stretch out, rest, work, or just enjoy the ride, it changes the whole trip.
1:00:09I was thinking about that on my recent Intercontinental Lufthansa flight. I got so comfortable, I honestly didn't want the flight to end, which is not something you say very often after a long international trip. That's why Lufthansa Allegra stands out. It's built around the idea that people travel differently. Lufthansa Allegra's business class has five seat options. You've got the suite, the privacy seat, and the extra long bed, the extra space seat, and the classic seat, so you can choose what works for you. And that's what I like most. It feels elevated but still practical. More privacy, more comfort, more thoughtful design for the way people actually travel now.
1:00:38Visit Lufthansa.com and search for Allegris to learn more. Lufthansa Allegris. All it takes is a yes. Limited availability on select routes. More routes coming soon. This episode is also sponsored by Progressive. You're listening to this podcast, so I know you got a curious mind. Here's a helpful fact you might not know yet. Drivers who switch and save with Progressive save over$900 on average. They make it super simple. Pop over to Progressive.com, answer some questions, and you'll get a quick quote with coverage options tailored to your choices. Plus, you'll see which discounts you may qualify for, like the online quote discount or savings for paying in full.
1:01:10In fact, 99 % of Progressive Auto customers earn at least one discount. See if you could save when you switch to Progressive. You'll feel good about making a savvy choice. Visit Progressive.com and see if you can enjoy a little extra cash back. Progressive Casualty Insurance Company & Affiliates. National average 12-month savings of$946 by new customers surveyed who saved with Progressive between June 2024 and May 2025. Potential savings will vary. If you like this episode of the show, I invite you to do what other smart and considerate listeners do. Take a moment, support the sponsors. They make the show possible.
1:01:40All of the deals discount codes and ways to support the show are searchable and clickable on the website at jordanharbinger.com slash deals. If you can't remember the name of a sponsor or find a code, email us jordan at jordanharbinger.com. We're happy to surface codes for you. It's that important that you support those who support the show. Now, back to Justin Garcia. One of the guys that I knew who had the hardest problem dating was a super good looking model who was also a male stripper, basically. And I remember we would go out and he was like a magnet. I've never actually seen anything really like this in real life, other than when you're with like a celebrity randomly doing something.
1:02:19You see people just it's almost like subconscious. And then all these women would be around him. We'd love going out with him because it's like, well, he can only talk to one or two at a time. I mean, the rest of them are waiting their turn to shoot my shot. But he could never date. And part of the problem was he was dumb as a box of rocks. And he had I've never met anybody who says the wrong thing by accident in a way that looks almost on purpose. You know, he just. Yeah. This guy had problems. He was not mentally. And when we look at how people rate what they want and partners in our studies and other studies, one multinational study that looked at 53 countries, intelligence ranks higher than good looks.
1:02:57Yeah, this guy was hopeless. It was so weird because my friends and I were like, how are you not getting any girls? You could beat them off with a stick and there'd still be a line, but then you open your mouth. We're like, your thing is you should just say you don't speak English. That's what you need to do. And so that was his move for a while. He was like, no, I only speak Portuguese. And then he'd meet somebody from Brazil and the jig was up, but whatever. He'd just go to the next one. I mean, we had to tell him just don't say anything. Translate everything through one of us. We'll just do the talking for you.
1:03:26That worked for him. But I mean, imagine how much work that was for us. Yeah. So. All right. Before we get too distracted by that ridiculousness, you write that humans are wired for social monogamy, but not necessarily sexual monogamy. And I would love for you to explain that probably carefully, because some people are going to hear that and they're either going to panic or they're going to celebrate. Well, that's I'm glad that at least as long as I hear it, we can kind of think through what it means. And so as a biologist, when I talk about monogamy, now I work with a lot of psychologists and social scientists and the public, and often we talk about monogamy in relationships, and we all think we know what it means.
1:04:01If I were to ask people, what do you think a monogamous relationship is? But here's the interesting part. As an evolutionary biologist, and when we talk about monogamy, we talk about two different parts. So we talk about social monogamy, which is pair bonding, what we would call romantic love in humans. Only 3 % to 5 % of mammals have the capacity to form those pair bonds. They even have the architecture in their brain. about 15 % of primates. So we have this capacity to form these intense pair bonds. And we talk about mutual territory defense, mutual nest building, mutual raising of offspring, that mutual part.
1:04:33And that happens in pair bonds, but also feelings of focused attention, intrusive thought, obsessive thinking, what we would call romantic love. So that's social monogamy. That's forming an intense pair bond with a person, typically one at a time, sometimes lifelong. that is a different thing from sexual monogamy or fidelity. And when we're talking about the relationship structure and your sexual behaviors, too often we kind of put them together just talking about monogamy. But in actuality, when we can understand that there's two different things, different mechanisms, different parts of our brain that are involved in helping us connect with one person to form this deep bond and also desiring sexual novelty and variation, both being these adaptive levers and sometimes in conflict with each other, when we can see them through that lens, that there are these two different levers that are involved in our relationships, the bond and the sexual behavior.
1:05:24And they're not always in sync. For me, it just helps look at our romantic and sexual lives with an entirely new lens and understand those tensions. So for some of us, you could feel deeply bonded to someone, but you can find yourself drifting because you want novelty and excitement. Maybe you get bored. Maybe you cheat. Maybe you're interested in someone else. Maybe you open your relationship and you engage in negotiated non-monogamy or consensual non-monogamy, it's sometimes called, used to be called ethical non-monogamy. Researchers said, who's ethics? Then it was called consensual non-monogamy.
1:05:54Researchers said, who's consenting? So now we say negotiated non-monogamy. Okay, yeah, because I was going to say I've never heard of the other ones, but those are complicated, man. I always feel like there's also, you know, you see these Reddit threads all the time where it's like, oh, my husband decided that he wanted to do this and it just turned out he wanted to bang his secretary and then I finally tried it and I have 8 ,000 dates lined up And then the guy wants to close things up because it didn't work out. It's like, oh, my gosh, come on, man. You see that every time. There's also I think there's been a whole subreddit of like open marriage regret, basically, where people go, I should never have done this.
1:06:26And it's all these other people being like, yeah, oh, here's another good story about somebody venting about how this blew up in their face. Yeah. So I don't know. We found that in a national sample, one in five Americans have at some point had some version of an open relationship. A lot of them, I think, were younger and testing, but actively in it is a much lower number. And I think that highlights that some people structure their intimate lives in a way that it works. But for a vast majority of people, it's a really challenging structure to maintain. Yeah. How much relationship misery comes from pretending that the monogamy thing is both just encompasses everything, sexual monogamy, pair bond?
1:07:02Yeah. How much relationship misery comes from just pretending that these are the same thing? Yeah. And I think it's a lot because when we can start to recognize that you can be deeply bonded to someone, but maybe you find yourself bored or wanting novelty or interested in someone else. What we do is we start to do what psychologists call the deficit model of relationships or infidelity. And we assume that, oh, my gosh, there's something wrong with my relationship because I'm interested in someone else or something else. Yes. Not necessarily. That's not necessarily true. What it means is that you're craving some novelty.
1:07:33So yes, you could follow through with this deficit model and just be bored all the time or upset or cheat or try opening a relationship. Or you could do what we found in our study of long-term relationships that was just characterized by high degrees of passion. What we found in that study was these are people that they take that desire for novelty and variation and they pull it into their relationship. And they say, you know what, we're going to take a vacation. You know what, we're going to try a new recipe. that we've never tried before. We're going to take a walk in a park that we've never been to.
1:08:00You don't necessarily have to go to the other side of the world every three months for a vacation. You can't afford that. Lots of things you could do, but introduce novelty, introduce variation in the context of your partnership. Maybe you try a new sexual position. Maybe you cook a new recipe. There's a lot of scope of what that variation of novelty is, but you do it in the context of your partnership. And those are the people that had, they were intentional about watering the grass and of their relationship. They were intentional about finding things that were exciting. Those are the people that had high passion.
1:08:30So to your question, Jordan, it's the perfect question that we all need to be asking in our lives, in our relationships is, yes, we can find ourselves feeling pulled in other directions. That's not necessarily bad. It's not necessarily a problem. The problem is when we just ignore it and we let ourselves feel pulled and pulled and pulled. We have the capacity. We have these big forebrains. We also evolved. We have the capacity to make decisions about what we want our relationships to look like and how we want them to feel. You've got a good exercise in the book, the me, you, us audit. We don't have to go into it here, but I just want people to know there's practical stuff in the book where people can kind of go, okay, here's a question I ask myself or my partner or both.
1:09:07And I think that that stuff is quite useful. So if this is resonating with people listening or watching, they can go and grab it. The book is in the show notes and please use our links, yada, yada, help support the show. Okay, you describe an intimacy crisis in the book. What's the evidence that we're not just complaining about modern dating, but facing something deeper. Yeah. I think when we look across all the evidence, this is I opened up the intimate animal thinking about some of these issues. When we look at across the evidence, we talk a lot about this loneliness epidemic, its impact on our psychological and physical health, even though we're living in denser arrangements than ever before.
1:09:40For me, I want to take a kind of a step back and thinking about the social behavior of us as a social primate. And the reason I called the book The Intimate Animal is the animal within. How do we connect to our world around us, what I think we see is it's the quality and the depth of our relationships. In many ways, we're more connected than ever before in our evolutionary history. We can go on social media and there's a thousand people that are right there, for some people, many of us. But are those people that would be there if you need them? Are they there to hold your hair back if you have food poisoning?
1:10:11Are they there to take care of you? Are they there to really witness and listen to you? Do you feel seen and heard and known by them? That's what we see that people don't have. So for me, it's bigger than just loneliness. It's more about how we're engaging with technology, how we're engaging with socially, how we're maintaining and prioritizing and investing in our romantic and sexual lives, but just how connected we feel to the world. We're all zipping by each other. You could be on the subway and see 3 ,000 people, but do you feel connected to any of them? That is what we need. Yeah, of course we don't, right?
1:10:42I think, man, there's a lot we can dive into here. I gotta pick my channels. I would love to know what this is. I'm putting you on the spot. I feel a little bit bad. But what would dating app companies really rather we not think too hard about? It's a really good question. The challenge is that it is the most common way people are meeting. Yeah. So I think depending on who you talk to those companies, some will say, yeah, people are frustrated with courtship and dating and they're blaming the apps. And the issue isn't really the app. It's cultural. It's that dating and culture are changing about our expectations.
1:11:15Others would say, well, the apps are gamified. Some of them are gamified. So we're feeling this pressure. We're just swiping, swiping and not engaging. That said, the apps are not monolithic. They're very different. There's very different apps. They have different flavors. The average American is on three different dating apps at a time. So they kind of do different things. I'm always a little bit cautious, not just because we work with them and they fund our research, but because it really depends on what app, what your goals are, what age you are. But we do know people do struggle with so much data and so much information, but it also depends on what you're looking for.
1:11:48One of the challenges that we know that people have, and this comes up in courtship, it also comes up in maintaining a relationship, is what psychologist Eli Finkel calls the all or nothing marriage or the suffocation model of relationships. relationships and that's that we're often looking for someone who can do everything. You want someone who can be my confidant and support me in my career and cook a good meal and take care of me when I don't feel well and have a lot of passion and be great in the bedroom and hold my hair back when I'm sick and also want to have sex with me the next morning after I was sick.
1:12:18We have this expectation that our partners can do everything. Now, our ancestors relied on our social networks and broader social groups to do some of those things, not just your partner. So today, many of us look at our partners and we have just, frankly, unrealistic expectations of what a relationship is and can be and should be. What do dating apps understand about our psychology that the average user does not? Oh, that's an interesting question. I mean, I think fundamentally, they understand that we are motivated to find partners. And I mean, at the end of the day, they are really introducing apps.
1:12:54And I think that users often go on them and they think, this app is going to pick my spouse. This app is going to find me love. And none of the apps can do that. None of the algorithms can do that. We know that from studies. They just can't do it. What they can do, what they should promise to do is find you people that you can then use your human brain to build a connection with. But if we think of them as introducing apps, as ways to initially sort through the noise and connect with people, they actually do that pretty well. If we think of them as finding the love of our life, they shouldn't promise that because they can't deliver on that promise.
1:13:27And most of them don't. I would say most of the big companies don't promise that. But that's what a lot of us walk around thinking that they can and should do. But that's the human brain. That's the dynamics of and there's all this other stuff that goes into relationships. Sometimes it's timeliness. Sometimes you swipe on someone and you're perfect and you say, but I have to go to med school for four years and I'm going to be out of the state and we're just the timing just doesn't work. So there's all these other factors that play in real time in relationships. I think for guys, timing is a huge one.
1:13:53It probably is for everybody. But I remember early in my life, probably in early 20s, a friend's mom, I think, had said something or grandmother had said something like women are always they're looking early for somebody they want to fall deeply into. And it could happen with any relationship that they're in. And guys have like an on off switch where it's like they're dating casually. And then one day they're like, you know, I should probably settle down. It's like the next person they meet or the next couple people they meet and it's like, yep, okay. And they get married and look, confirmation bias and stuff like that happening when you observe this, of course.
1:14:26But I feel like I've seen that a lot. And for me personally, I really was like casual, casual, casual, casual, casual, casual, casual. You know what? I should probably settle down. Got married to my wife. Like, you know, data started dating her like within three months. I met other women then too, but within three months I had met my now wife and it was like, was that a coincidence? I think I did have a mental shift. And one of the things she said early on was like, hey, I'm looking for something serious. Are you going to casually date? Because I'm not going to waste my time. I don't want to waste your time.
1:14:54And I was like, huh, let me sleep on that. I did. And I was like, no, you're right. I should probably settle down. And then that was it. That was really it. It was like flipping a switch. Yeah. And often it's responsive to our environment. So often when those switches happen, it's often because we meet someone and there's something about them that makes us want to switch things. It's actually kind of similar to what you see with people with substance challenges. And they'll say like, okay, you'll quit when you want to quit, not about when your whole family or your friends or your employers want you to quit.
1:15:20Same thing in our relationships, not saying that there's anything bad about, I'm not a moralist about casual or long-term as different ways that people structure their intimate lives. But we can meet someone that encourages us to switch that switch. Same if we just ask people today, young people today, do you want kids? A lot of them say, I don't know, probably not. And then they say like, well, I met someone and I want to have kids with them. So much of our reproductive lives, our sexual behaviors and habits, our romantic intentions, they're responsive to particular people. How do we separate genuine love from dopamine plus novelty plus, I don't know, whatever else is in there in the mix?
1:15:54Yeah, I don't think we can. Actually, therapists will often say that love is a verb. It's an action. You have to treat someone kind. And I think that's cute. That's sweet. It's a good reminder to like go out of your way to do good things for people you care about. But it's also fundamentally like not totally true. So So love is in many ways a neuropsychological state of being. And that is you could love someone and you could treat them poorly. You could love someone and treat them well. You could love someone who abuses you. You could love someone who is, you know, your best friend and confidant.
1:16:21But when we understand that it's a neuropsychological state, it parallels, I wouldn't call it quite addiction, but it parallels in the brain addiction responses. And in fact, work by, I talked about my long-term collaborator, the late anthropologist Helen Fisher, and her studies of fMRI brain scans of people who are romantically rejected, their brain looks remarkably like someone going through cocaine withdrawal. So there is a lot that goes on and that parallels addiction systems, all that dopamine stuff and oxytocin and feel-good hormones and peptides. Love, romantic love, passionate love, it's a whole body experience.
1:16:55It's psychological, it's biological, it's cultural. What's a red flag that what feels like love is actually, I don't know, anxiety slash obsession or some kind of intermittent reinforcement that's not really love, but a trick, an illusion? Yeah. So not everyone experiences this, but when we talk about limerence, the early stages of romantic love and passion, some people get the really intense like butterflies. Actually, probably a majority do some debates on this in national samples, but you kind of get the butterflies, the clammy hands, the sort of hard time finding words. And not everyone gets that.
1:17:32The challenge, I don't think in and of itself, it's a red flag. I think it could feel great. It's intoxicating if you have that. What can happen, though, is it makes you overlook things. So when you're really in that state of what can feel like anxiety, but more positively valence, like if you had that feeling in an exam, you would be like, oh, my gosh, I'm having a panic attack. When you have it with a romantic partner, you could be like, I feel alive. But it's physiologically similar. And it can make you overlook things because you get that feel, you get that excitement and you're like, but I didn't realize they were a little bit fresh to the server at the restaurant.
1:18:06Or I didn't realize that they don't really let me finish my sentences. Or I didn't realize that they focused on their own pleasure in the bedroom and not mine. And so you can kind of overlook. So it's not in itself a red flag. I love that you asked this, but it can make you overlook all the other red flags that are around. Right. Yeah, that makes sense. That's a good way of phrasing it. What is behavioral synchronization? What is this? And why does it feel like intimacy? Or at least it feels intimate, that synchronization. It is. It's something we see in a lot of species. And I actually love it.
1:18:37I'm on the other side of my screen right now. I have seahorses that friends of mine gave me. Weedy sea dragons do this. Seahorses. A lot of species do it. You have living seahorses or you just have dead frogs and whatever? Dried out. No, I have a picture of them. Oh, okay. Not this. I wish I did. The next flex for you is going to be a tank with seahorses in it, I think. No, I want that. I can't wait to hang up and run downstairs. It beats a watercolor of seahorses. Can I get some seahorses in here? Just put it in your contract when it comes up for renewal. I think they're hard to keep. They might be.
1:19:07But they're a great example. They do a mirror dance in their courtship process, and they move. They synchronize. Now, we also see it in big flocks of birds. We do it. We do it on the dance floor, which is why we often think that dancing can be erotic. and it's when you can sync to someone else. It's also why, you know, when you're on a Zoom call or when you're on a podcast with someone and you're just out of sync with each other, it can feel just awkward or tense. That happens to all of us in all sorts of social interactions. When you feel like you can sync with someone, when you're picking up the kind of give and take of when to speak, when to pause, you feel connected.
1:19:37You feel, now that happens a lot in our romantic and intimate sexual interactions as well. I mean, when we're kissing, 50 % of people have kissed someone and known instantly whether they had chemistry. Now, I actually don't think it's a great measure, but 50 % of people say that they know instantly. So behavioral synchronization is when we can kind of really sync with another. And as I'm talking, I'm rocking in my chair because I think it's that give and take, whether you're dancing, whether you're talking, that you feel in sync with someone. It's actually a gift. Some people are much better at it than others, what psychologists call super synchronizers.
1:20:08They're the ones that can really work a room or a conference or a meeting really well. But we look for that in our relationships. And when we're out of sync with someone, we're just like, well, that's when we talk about chemistry. Oh, I had no chemistry with them on the dance floor. I had no chemistry. Based on what? What was your assessment? Often it's behavioral synchrony. Yeah, that's interesting. So are there people that do this better than others with literally anyone? There are. And that's some studies that psychologists have been looking at that they can just master social particular groups much better.
1:20:36They can kind of synchronize. They're kind of more honed in on. Sometimes we talk about emotional intelligence or there's something about this super synchronizers. They just really can hone in. They're the ones that tend to be really charming on first dates when we're really kind of anxious. They can just know how to interact with different people. They're also like in my line of work, there are people who are really good fundraisers. And you can put them in front of anyone and they just know how to make someone feel comfortable and connected. I kind of feel like I have to do some of that on this podcast.
1:21:04Yeah, you do. You do. That's what makes you good at it. You're able to talk to a lot of different personalities, a lot of different skills. And how do you pull something out of them? How do you connect with them? Having read the book helps. But also, yes, I feel in fact, I feel like when I was dating, I had to do a lot of this. And when I used to teach some of the dating stuff back in the day with my previous career, I had to do some of this. Right. It was like, yeah, OK, make sure you talk to the Mater D and like get a good rapport going with the server. And they did go from the professional into a little bit more of like a friendly vibe.
1:21:31And then that'll make everyone relax. And you have to do all this stuff. Basically, I had to teach a lot of what super synchronizers probably do totally naturally without even thinking about it. And I was like, Like, I hear some of the things that they do. Let's practice these as skills. And eventually it becomes a part of your personality because it becomes a habit, which I guess is fine. But yeah, it worked really well. I mean, it works super well. Yeah. And it works extremely well in dating. It works extremely well when you're making friends. It doesn't have to be romantic at all. Yeah. I do wonder how much of attraction is conscious preference versus, I don't know what you would even call it, body level data or something like that?
1:22:06Or can you even measure that? Yeah. Sometimes we're vibing and it's synchrony. It's really just sort of we're kind of following each other's movements or picking up on conversation. But some of that is also all of the information. And I think it's one of the challenges with technology and dating apps is that we courtship processes for our species involves watching someone's body language, hearing their voice, smelling them, perhaps touching them, perhaps tasting them. So we invoke the bodily senses and courtship process. And sometimes there's something there is something about someone's voice or something about their body language or it's their social network.
1:22:38So how we take in all that information, we can have our list. I really want a partner who can do this with me. That's conscious. That's cognitive. That's where saying, here's what I'm looking for. Here's what I'm putting in my profile. Here's what I'm telling the matchmaker I want. But then when we actually interact with people, who makes us feel psychologically safe? Who makes us be our best selves? Who makes us feel more charming? That is all about human interaction. That's why I say we're the intimate animal. That's where it's this almost biological, animalistic way that we think about what is sociality?
1:23:09How do we connect with each other? And that is so much a part of understanding our intimate lives. Yes, we could talk about what we want. We can think about what we want. We can build the lives that we want with people. But there's also a lot of it that's just how do we respond to each other at a core biological way? Can we mistake or sometimes mistake synchronization for actual compatibility? That's a good question. I never thought of that. At different points in a relationship, we can often mistake signals and cues. And so sometimes we could say, oh, we were great on a dance floor. We were on the dance floor.
1:23:40We were so in sync. Now, you might feel passionate. If you've ever been on a dance floor with someone and you really sync with them. It does not happen to me on dance floors, my friend. No, sir. Negatory. Well, somewhere, if you're anywhere, right? Yeah. But if you feel that, it's erotic. And maybe there's different contexts for different people that you can then sometimes, what we can do is we start to build love stories. So that's where we could start to say like, oh, my gosh, we were on the dance floor. And one of the stories I tell in the book is this woman was on a dance floor in Jamaica and she meets this guy and it's you start to build this whole story of what our relationship is going to be like and how everything else.
1:24:14I think we all want to be cautious that love takes time. Healthy relationships take time. Getting to know someone takes not just the second and third dates, but takes time. So you want to keep accumulating information. And And sometimes you can have these early interactions, whether it's synchrony or how someone smells, and we could take that data point and start to imagine our whole life together. Or you can have a hookup, you can have a sexual event, and it's got great chemistry, and then you assume that you can have a great relationship. And being in love with someone and being attracted to someone is not the same as a healthy relationship.
1:24:46One of the hard lessons many of us have to learn. So I think that's where we want to be cautious. It's an important data point, but it doesn't necessarily tell us everything. dating apps have turned romance into a slot machine where the prize is occasionally somebody named Brayden holding a fish so before you doom swipe your way into carpal tunnel syndrome and a restraining order let's take a break for something more reliable this episode is sponsored in part by LinkedIn running a small business means every hire matters a bad hire can cost you time money and momentum a good hire that can help you grow your business this gives me flashbacks to a nightmare hire in my previous company that really stunted the business and even talking about it now makes my blood pressure go up.
1:25:24But the right hire is the exact opposite. Somebody who takes ownership, solves problems, and helps the business grow faster. And when you're small, that kind of impact is massive. But finding great talent isn't easy, especially when you don't have the time or resources to sift through piles of resumes to find the right fit. That's why LinkedIn built Hiring Pro, your new hiring partner that screens candidates for you. So instead of sorting through applications, you spend your time talking to candidates who are actually a good fit. With Hiring Pro, you can hire with confidence knowing you're getting the best talent for your business.
1:25:52In fact, those hiring with LinkedIn are 24 % less likely to need to reopen a role within 12 months compared to the leading competitor. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com slash harbinger. Terms and conditions apply. If the world were like a sleep number mattress, everything would adapt for your comfort. Because as your life changes and your body changes, sleep number mattresses adapt and shift to give you personalized comfort night after night. And now it's the final days of our Everything's On Sale event. Save up to$1 ,200 on mattresses.
1:26:27Our Memorial Day event ends Monday. To experience a whole new world of comfort, visit a Sleep Number store or go to sleepnumber.com. Sleep Number. To a good life's sleep. Find the vacation you're looking for in Missouri. Whether you're searching for this, wanting something like this. Oh, that's cute. Maybe a for something like this. Or just really, really need something more like this. You'll find the vacation you want in Missouri. Missouri, it's the getaway that gets... You. Plan your fun at visitmo.com. We've also got a subreddit for the show over on the Jordan Harbinger subreddit. You can discuss episodes, the show itself, or just share a dank meme or inside joke.
1:27:17Feedback Friday threads are especially popular. that's over on the Jordan Harbinger subreddit. Now for the rest of my conversation with Justin Garcia. I keep hearing from really, I call them annoying, but they're worse than annoying. They're these influencers, right? Most of them are guys, I guess. I don't know what you would even call it. Some of them are red pill, if you know what that is. But they'll say something like, when a woman or person in general engages in casual sex, it damages their ability to pair bond. Have you heard this nonsense theory, I think, nonsense theory before? Yeah, I've heard of it, and it is nonsense.
1:27:50There is not a lick of evidence to suggest it's true. Yeah, I was curious about that, because people will really lean into this. What I find ironic is they're also teaching guys to, like, go after as many girls as possible. But by the way, if she actually sleeps with you, then she's trash, and you should discard her immediately, because she's not going to be able to pair bond. So it's like, go out and sleep with as many women as possible, but anybody who would actually be with you, you need to get rid of. I mean, it's like, wow, this is, I can't think of a better recipe for being a miserable, lonely, piece of crap guy.
1:28:18You said it. Perfect formula for that. Yeah, you said it. And that's just what happens when we don't have data, we don't have enough research or thinking about really the complexities of our romantic and sexual lives. We create these mythologies. But then we start acting in these ways that are kind of really. Yes. Unhinged at times about what do we want and who are we pursuing? And then, oh, you did this on a date. You did this sexually. So that means that I can't have. There's plenty of good data that people who have hookups then have healthy and happy relationships that people's sexual histories don't necessarily impact their relationships.
1:28:48relationships or their reproductive lives. But we create this mythology about what it might mean. And we forget then all the context. Like maybe you met someone, maybe you have a five-date rule, but maybe you had too many cocktails on the first date and you ended up having sex, but you want a really meaningful relationship with them. Or maybe you really want a meaningful relationship, but you met someone and you just want to have sex with them that night. So there's all sorts of complexity that happens. And when we read too much into it, we're just kind of playing a fantasy game. I think a lot of it has to do with guys' insecurities, right?
1:29:13Like, oh, I don't want a woman that slept with a bunch of other guys because some of them might be better than me or whatever in some way. And she'll be thinking about them when she's with me. And so I'm going to come up with this ridiculous, fake pseudoscience nonsense that says that anybody who does that, there's something wrong with them and I should pre-reject them. I mean, it's just a really unhealthy way to look at things. It is. The most important data point if you're in a relationship with someone is that they chose you and you chose them. Yes. That is the most important data. I had plenty of long-term relationships that started off as a hookup.
1:29:42And I remember there was one girl that I dated, again, in New York, where I dated and I remember in the morning being like, crap, I don't remember her name. And we hooked up last night. And like, this is awkward. Oh, well, I'm probably never gonna see her again. And then I saw her again and she was really happy. And I was like, hey, and we hung out as friends and with her friends. And I was like, she's really cool. And then I took her out on a real date. And then I remember dating her for a while. And my friends were like, how did you guys meet? And I was like, okay, we need to come up with a story where we sort of skipped the first time where we actually met because it makes us both sound like trash.
1:30:14And then we'll just go into this thing where we just say we met through friends instead of I met you at three o 'clock in the morning on St. Patrick's Day, right? And I remember doing that because it was like a hookup that turned into a relationship. And I wasn't like, oh gosh, she hooks up on the first. I mean, that was okay, but that's what I wanted to do. So how can I get mad about that? I don't know. You planned a zip line first date. Is that a sex researcher's idea of romance or were you kind of like trying to hack the nervous system with some excitement. What was going on there? Yeah, both.
1:30:46Okay. So what researchers do is we think we do a little biohacking here and there. And the reason we went on this date was someone that I knew I actually had built, I had a friendship with. So we knew each other. Actually, a lot of people date friends first, having that core connection as friends can help. But we hadn't really moved into a more romantic or real clear dating context. And the challenge when you start dating friends is how do you really know? Are we just still friends? Are we getting, is the relationship moving to a new place? So we planned this date and I went zip lining because of this principle known as misattribution of arousal.
1:31:20And that's that when we're with, it's actually the same thing that long-term couples do just in a different way that they're doing things for novelty and excitement. Going on dates, going to dinner in a movie, well, going to a movie is actually a terrible date because you're just sitting next to each other and you're quiet. And sometimes dinner can be nice, especially getting to know someone or a meal or a coffee or a cocktail. If you can do a little something that's fun, that gets the nervous system going, a little bit of excitement, maybe a little bit of shock. So zip lining is good because you get a little bit of an anxiety response and a little bit of excitement and you're kind of screaming as you go and you're outside, you're talking in between the zips.
1:31:54I only used that once, but it was a really great way. And I think when we think about dates, doing activities, particularly ones that can be shared activities, you just start to build a connection in a new way and a lot faster. Why do novelty or slash mild fear slash adventure sometimes make people feel more attracted? Is it because of the time dilation where you feel like you've known them longer because you've done a lot of things you normally don't do? I mean, what's happening there? Part of it is physiological. So when we think about what happens when people are in love, when we see a rise of dopamine and the increased dopamine activity, sometimes particularly in early love, we see a drop in serotonin.
1:32:32So you can get those same responses when you're doing activities. So it's, I mean, it can happen in group sports. It can happen with a little bit of risk. It can happen actually with sexual activity, which is why some people say sex itself can start to stimulate feelings of connection. So doing those things like those kinds of activities that are a little bit exciting, you start to associate with that person. And then you start to, I mean, I think the thing that's so interesting about the data I showed earlier, 70 % of people have fallen in love with someone they didn't initially think they could.
1:32:59What it means is that we tend to not realize that around us there's opportunities. We found that in the pandemic. One in four people had sex with a non-romantic roommate. And because maybe you just would have never thought of them as a potential partner before the pandemic. Until they were the only person you could see besides the DoorDash guy every week. Yeah. Yeah. So often we just don't realize that within our networks that there are often, not for everyone, but for many people, there are potential intimate partners and we don't necessarily see them even though they're right there. So things like ziplining, it helps you see the person in a new light.
1:33:31And you're like, oh, it's a little bit more fun, more exciting about this person than I remember. Where is the line between creating sparks and manufacturing false intimacy? and I'll give you something to play with here. When I was, again, you know, in my 20s dating phase, one of the things that me and my crew were fond of doing was creating something that was a little bit adventurous, right? So it'd be like, okay, let's meet here. We're going to go for a drink. And then we would go to this place with like a really good view of Brooklyn that was near my place, coincidentally, right? And then I'd be like, oh, I want to, you think this view is great.
1:34:03Let me show you something awesome. And we would go up and she's like, I'm not going to your apartment. I'm like, relax, we're not going to my apartment. And we go up on the roof and there was a way to get out on the roof. And it was like not a public roof deck or even a roof deck for us as residents, but you could get up there and then you could go up to this almost like spire, for lack of a better word. There were railings, but it was a little bit dangerous feeling. And it was like, you're not supposed to be here, but it was still clean, still safe. And had a view, like a 360 degree view of all of lower Manhattan on a good day.
1:34:32It was nuts. I'd bring a speaker up there and play music and stuff. And sometimes if it was just a crew of friends, we'd like dance up there and have a few drinks, but I'd bring a girl up there and she'd be like, wow, this is crazy. And I'd say, hey, I've got to use the restroom. You can stay outside if you want. And she'd be like, no, that's fine. Then we go down to my apartment and then she'd see my apartment and we'd use the restroom. And I'd be like, do you want something to drink? So I had this sort of like mapped out, right? And it was pretty good and had a pretty good rate. And I gave them the option to sort of bail at any moment if they weren't feeling it.
1:35:00But by the time we ended up from, you know, walking from Midtown or whatever, to the village, to the view spot, to the drink spot, to my building then to my place, I was like, this is happening. So what's the line between creating sparks and manufacturing false intimacy and using time dilation to make it feel like I've known this person for a week? Yeah, I think what's interesting about that, I love that example. And let's use that one. What's great about that is that it's not like it's just manufacturing sparks, you're creating the conditions, it's intentionality. It's not entirely different from the couple who are together for 30 years, who light candles, dim the lights, play some music, create a setting for feelings of passion to emerge, to create a little spark.
1:35:41Doesn't mean you're manufacturing the whole thing, because in fact, every part along that way, from the first encounter to going from point A to B, then to C, then to D, then to E, you're building that connection. So yeah, did you have a game plan? Did you have a, here's where I'm really going to show the, you know, let's take a look at the whole city, and that's romantic. And I think that's just putting some fuel on the fire. That's helping get those sparks going. We are always able to make decisions. We're able to detect if someone makes us uncomfortable, if someone disgusts us, if someone. And along the way, I think what also happens then is if you have a plan and then you have to say, okay, part CDE, is this what I'm gonna get?
1:36:17It means that you're really trying in parts ABC to get there. So those first half of the date until you get there, you're really putting effort in because you know you have this plan that you wanna get there. So subconsciously, you're engaging in all these other behaviors of really talking and saying, OK, I want to take you to this next place. Do you feel comfortable or safe enough to go with me to this next place? So I actually I think that these are good things. This is being intentional in our dating lives. You know, it's different if you're totally deceiving and lying and telling someone to a mansion that it's not really yours.
1:36:47And, you know, this basically only happened if I was already interested in the person. You know, it's not like every girl got the same treatment. Yeah, it had to be going well. I mean, that's why we started off with a walk and a drink, because if I was like, this person sucks, suddenly I got a phone call, right? And I had to go. I'd be like, this person's okay, but I'm not, I don't really, not super interested in them. And I would say, I got to introduce you to my roommate. I think he would really like you. And then they're like, okay, loud and clear, pal. And that was kind of the end of that.
1:37:12Yeah. Man, there's so much I want to discuss. But okay, let's, in the interest of time here, what do you think is going to happen in brief with AI? because, man, there's a lot of lonely guys and women, for that matter, that love talking to chatbots. I mean, we've seen this. I've covered this on the show. You know, you see these New York Times articles where people are going crazy talking to these chatbots. They're only going to get better. And there's a lot of comments you see from people that are like, I would love to have this kind of companion. I don't need all the rest of this stuff in my life.
1:37:43And I kind of get it. If you're 65 and divorced, why start again with some other schmo when you can talk to the internet? Yeah. Oh, my gosh. How am I supposed to be brief on this one? This is a big one. You can't be. We don't have to be that brief. But basically, what are AI companions going to get right about intimacy and what are they going to fail to provide is kind of the core beginning question here. Yeah, there's so much to uncover about the role of AI in our romantic lives and our intimate lives and our sort of sexual experiences. So much research to do. There's so much to think about. Now, we have a study, actually, with my colleagues, Ellen Kaufman and Amanda Gussman.
1:38:16We have a paper that we just submitted on this issue, including these romantic chatbots, some of the really interesting data in a multinational sample. So one of the things we're seeing, and we saw this in the last year's Singles in America study that we did, was that we asked people, are you using AI in any aspect of your dating life or your romantic life? And what we found was that overall, about a quarter of people were using it in some way. Help me pick good pictures for my dating profile. Help me with prompts on a date. But young people, Gen Z, are doing it at half the rate. They're about 50 percent, nearly 50 percent, are using AI in some aspect of their dating life.
1:38:49So I think what we're seeing is we're going to really start to see an ushering in a wave of AI in people's lives, how they're using apps, how they're making choices about partners, how they're describing what they want, even who's chatting. I mean, I think we're going to get to a place where it's sort of my AI and your AI are flirting with each other to decide if we're actually going to go on a date. That's actually not a terrible idea, right? Instead of swiping, it's, I talked to 7 ,000 AIs, and these 100 were actually going to jive with the things that you said. That's crazy to think about. There's a lot of things that are, I think, going on.
1:39:24The challenge, I think, with AI, on the one hand, I think what is a great opportunity is, particularly for people who are neurodivergent, people who have high anxiety, or people with high loneliness, because we know how bad loneliness is for your psychological and physical health, does it give you a way to feel connected to something? or to practice, or to say, here's how I want to chat, here's what I'm going to say. I think that can be good. I think of it as a kind of bike with training wheels. And at some point, you want to take those training wheels off. If you're using it to practice and to feel okay, but then you take the training wheels off.
1:39:55If you keep them on and you keep using these bots, I think the challenge is, I don't think you're going to get the same positive feelings that we get from true, intimate relationships. In part, one of the things we look for in romantic relationships is not just, I want to do good for you and you do good for me. But you want someone who I want a partner who you expand your sense of self. My worldview has changed. But I also want to know that your worldview has changed. Do we really think with these bots that we're expanding their worldview, that we're making their lives better? I wake up in the morning and I put my wife's vitamins out and I make my coffee, I get her drink and I just because I tend to be up first and I do it.
1:40:31Do I have a lot of time in the morning? Usually not, but I do it because I want to make her life better. Yeah. That's what we do in our relationships, do we feel that we can do that with these bots? I think that there's an element of optimizing and transaction in them that are helpful for business, but that are going to feel unfulfilling when we look at them as long-term romantic or intimate partners. Short term, I think they can be helpful. I think what I worry about is these things being training wheels for a bunch of, let's say, a 13 or 12 to, I don't know, 18-year-old boy uses it for six years.
1:41:00this bot has no needs. It's never going to cause drama that you have to figure out how to handle. It's not going to have mental illness or developing brain stuff that teenagers have. It's not going to give you harsh truth about the way that you're showing up. It's going to, in fact, reinforce all of the stupid, selfish, annoying things that you do. And all of the ways that you try hard are not going to be met with, hey, you don't have to try so hard. They're going to be met with, ha, everything you say is funny and everything you do is attractive and everything you do is great and I have no needs.
1:41:31That's what I'm worried about, right? Because then you get it and then they go, I'm ready for the real world. And then a real woman's like, this is stupid and you're insufferable. And you're like, okay, I don't know how to handle any of that. I'm out. I'm going back to the robot. Yeah, exactly. And I think that that's long term going to be a real challenge for people's relationships. A little bit practice, experimenting, that can be helpful, but I'm not convinced that they're going to be as fulfilling. I think at its core, I'm not convinced is, at least yet, I could be eaten crow in a year, but at least yet, I don't think that these technologies can override four and a half million years of evolution and our desire to connect with another.
1:42:06Very unlikely. So after studying cheating, heartbreak, loneliness, illness, the weird ways technologies reshaping, dating, what still makes you optimistic about human intimacy? Yeah, and I am optimistic, Jordan. I think that it is so profound, when we farm intense connections, intimate connections with another, how they impact our well-being, our happiness, our satisfaction, both physical and psychological health. All the evidence suggests we're still motivated for them. I think the great challenge, the great intimacy crisis we're in is we're struggling with figuring out how to establish them.
1:42:38But we want them. The fact that hasn't gone away. And we know that when we can form intimate relationships, we benefit from them. So I'm optimistic about that. I think even the technologies that pose challenges for us, that are distracting us from forming, investing in those relationships, increasingly we're finding ways to use technology to lean in, use AI to practice, then go on a real date. Use an app to just meet people, then let the brain decide who you're going to be in love with. I think that's where we can take these things that have been distractions or noise and leverage them. We can only do that if we know more.
1:43:12So it's partly why I wrote The Intimate Animal. I think it's why we have to study love and sex scientifically. It's what we do here at the Kinsey Institute. I think the more we really invest in understanding who we are, then we leverage that to have more meaningful, more enjoyable, more satisfying relationships. I don't think we're going to stop being motivated for that. If anything, I think the more we know, the more we can achieve that. I was going to end there, and that's a great way to stop. But I just thought of this. So, OK, you spent your career studying love, biology and behavior and data.
1:43:42But when you proposed to your wife, Michelle, what did you finally understand in your body that the science had only previously explained in your brain? There's a lot. And I think since I finished the book, just also how our lives have continued to evolve in such beautiful ways. I think I understood attachment. But once you really kind of experience, it's different. The thing that for me that was so interesting was that I always understood as a biologist that marriage is the social cultural contract that's different than the physiology of love, of a bonding. But at the same time, in all of our studies, we found that people who are married, like let's compare cohabiting couples to married couples.
1:44:21The married couples had like somewhat better psychological well-being and less stressed and less anxiety. And I was like, what exactly is going on? It's just a social contract. And I think I finally understood that it's a social contract that's embodied. It is a social contract once you get engaged, once you get married. But it's saying to someone, I choose you. And it's them saying to you, I choose you as well. And this really profound way. Now, we could argue it's just a complex legal way. And you've got these contracts and there's tax advantages. Sure. Yeah. But it does really say that it sort of ramps up the type of connection, and that becomes embodied.
1:44:57You feel that. It's why you see that these stress responses were different. Oxytocin responses were different. Health outcomes were better. And I just couldn't understand that. I just thought, like, ah, people are too into the construct of marriage. And then I think once I was engaged, and then once we actually married, I really felt it. And I think what it is, is that when we talk about wanting someone you can trust and confide And it's also it's a way of saying to your partner, I know that you're going to mess up, but I'm still here. I know that we're going to both make mistakes. We're both going to fall.
1:45:28But I am here and I'm here to pick you up. And you're and I know you're there to pick me up. That really is what the agreement is. That's to me. I think when I think of marriage, we could critique it as a cultural institution. For me, it's really reminding each other we're here to pick each other up when we slip. Dr. Justin Garcia, thank you very much, man. I've been looking forward to this for a while. You did not disappoint. Thanks, Jordan. Great to be with you.
1:46:17chasing bodies. They're chasing being wanted, being known, being part of an us. And when we don't understand that, we try to get intimacy sideways through sex, cheating, control, attention, dating apps, status, sending one more incredibly sad you up text to somebody who's already emotionally moved to another zip code. So whether you're dating, married, divorced, widowed, heartbroken, touch starved, or suspicious of your partner's work friend, or in a currently committed relationship with your phone and a bag of trail mix, I hope this episode gives you a better way to ask, what am I actually hungry for?
1:46:49As always, all things Justin Garcia will be on the website in the show notes. Advertisers, deals, discount codes, and ways to support the show all at jordanharbinger.com slash deals. Please consider supporting those who support the show. Our networking course is over at sixminutenetworking.com and I'm at jordanharbinger on Twitter and Instagram. You can also connect to me on LinkedIn. This show is created in association with Podcast One. My team is Jen Harbinger, Jace Sanderson, Robert Fogarty, Tata Sidlowskis, Ian Baird, and Gabriel Mizrahi. Remember, we rise by lifting others, and the fee for the girlfriend experience is apparently 20 grand, but forwarding this episode to somebody who needs it is free and significantly less likely to show up on a credit card statement.
1:47:26In the meantime, I hope you apply what you hear on the show so you can live what you learn, and we'll see you next time.
From the publisher
Dr. Justin Garcia explains why heartbreak mirrors cocaine withdrawal, why dating apps backfire, and what humans actually hunger for beneath the swiping.
Full show notes and resources can be found here: jordanharbinger.com/1334
What We Discuss with Justin Garcia:
- Humans evolved with two parallel drives that don't always cooperate: pair bonding (social monogamy) and sexual variety. Only 3 to 5% of mammals form true pair bonds, but our wiring for connection and our hunger for novelty often pull in opposite directions — which explains a lot about why relationships are so complicated.
- The most expensive item on the menu at a legal Nevada brothel isn't sex — it's the "girlfriend experience," where men pay $20,000+ for champagne, eye contact, and the simulation of being wanted. Intimacy, not eroticism, turns out to be the rarest and most expensive commodity humans chase.
- Chronic loneliness is as damaging to your health as smoking a pack of cigarettes a day — and you can feel it even when you're surrounded by sexual partners. People with crowded romantic schedules but no real connection are quietly running a health risk equivalent to chain-smoking.
- Heartbreak isn't a metaphor — it's neurochemical withdrawal. fMRI scans of the romantically rejected look remarkably like the brains of people detoxing from cocaine. The dopamine and oxytocin systems that build love operate on circuitry that closely parallels addiction.
- 70% of people have eventually fallen for someone they weren't initially attracted to — meaning the snap judgment that drives swipe culture is almost always wrong. Slow down, say yes to second and third dates, introduce novelty into existing relationships (a new recipe, a new park, a new position), and water the grass you already have. Connection is built, not detected.
- And much more...
And if you're still game to support us, please leave a review here — even one sentence helps!
- Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!
- Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!
- Do you even Reddit, bro? Join us at r/JordanHarbinger!
This Episode Is Brought To You By Our Fine Sponsors:
- Lufthansa Allegris: Go to Lufthansa.com and search for "Allegris" to learn more
- Boll & Branch: 15% off first set of sheets: bollandbranch.com, code JORDAN
- EarnIn: Download EarnIn on the App Store or Google Play, type JordanHarbinger under Podcast
- Factor: 50% off first box: factormeals.com/jordan50off, code JORDAN50OFF
- Progressive Insurance: Free online quote: progressive.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.




