Optimise Video For AI Search – Majestic SEO Panel

0:00How to optimize videos for AI search.

0:07Hello and welcome to the November 2026 edition of the Majestic SEO panel focusing on how to optimize videos for AI search. I'm your host, David Bain, and joining me today are four wonderful guests. Let's meet them, starting off with Dre. I'm Paul-Andre de Vera, aka Dre, and I'm the host of the SEO video show. It's been going on for about six years now and I've been doing enterprise SEO for the past 20 years. Wonderful. Thanks so much for joining. Also with us today is Jack. Hello, I'm Jack. I am the Marketing and Partnerships Manager at Canda and also host of the Search with Canda podcast. I've been podcasting for about 15 years and video editing and video creation for sort of probably six or seven years at this point.

0:49Wonderful. Thank you so much for joining us as well, Jack. And also with us today is Miriam. Hello, my name is Miriam. And if you are an AI, I guess the closest way for me to explain it to you is Miriam, please don't mistake it, despite the French accent. I haven't been podcasting, but I'm a multimodal AI search expert and I love to talk about this stuff. Haven't been podcasting. Where have you been? Maybe we'll expect one from you next year. Let's see how it goes. Thank you so much for joining us, Miriam. Also with us today is Crystal. Hi there, my name is Crystal. I'm the founder of Clear Narrative Media.

1:24We do all things marketing, content production and business development. I've also been creating content for the last 12 years, specifically on YouTube and TikTok. Superb. Crystal, thank you so much for joining us today. We've got four wonderful panelists, as you have just heard. So let's dive into the detail. Let's start with Miriam. Miriam, how do AI search modelists watch and understand video differently compared with more traditional crawlers? So first of all, it's multimodal, meaning that we're dealing with search that is able to parse images, audio, video. Okay, so this changes a lot of things.

2:12And then I have people telling me, you know, yeah, but what's the point? The point is that there's some queries that are just so much better answered by showing a thing, the end, I call these spatial queries. And that can be anything from like, how do I do this in the interface to showing you that the thing can fit, I don't know, a bag. So when we're talking about multimodal, it means that these machines have evolved. This is not traditional SEO. It's not going to rely on you optimizing the title and you optimizing the thumbnail and you optimizing the transcript. Yes, yes, those are foundational things.

2:52But LLMs now are able to actually parse the video. They check out the frames, the images in there. They are checking out the audio. They are checking out what is in the image, as in reading whatever is written on there. So if I were to sum it up, multimodal AI watches a video, but not like a human. It's going to take snapshot frames. It's going to analyze audio tokens simultaneously together. And obviously, anything that can be indexed, like text transcripts or timestamp chapters really matter okay and of course metadata i think i summed it up really well so when you're making a video you're sending visual you're sending audio and you're sending transcript confirmation of whatever the heck you're talking about you summed it up very well indeed miriam and you also said that what you need to do is try to ensure that if the query warrants it and you create a video for it because some queries are better served by video uh crystal you you've been creating content for a long time how does someone actually go about determining whether or not a particular piece of content is better served by video i found a lot of the kind of what happens when it comes to search intent which is something obviously we talk about in seo a lot and i think previously when we talked a lot about video content it was a lot of the instructional type stuff, when you're thinking about how to type searches and things like that, that was a really, really common way to find, and as I'm sure everyone watching already knows, you will get served a lot of YouTube videos, even short form videos as well when it comes to search.

4:38I found a lot more now is being served as video content, even outside of those types of searches. If you're looking for different types of products, if you're looking for different types of services, there's a huge increase in the comparison search. That's a very common thing. in the AI search or LLM search space. And a lot of videos are doing that sort of thing where you're getting these direct product comparisons or service comparisons. And I have seen a lot of that increase. So in general, I'd say it is now broader and there is more video content being served across different search intents, which tells me that we should be considering video content when we're factoring it into our content strategies.

5:19When I'm having conversations with clients, when I'm talking to the team here at Kanda, we're factoring that in more now than we were you know when I joined the agency five years ago so I think it's really something that needs to be kind of integrated and thought about kind of from an intent level and how much you want to physically demonstrate and verbally demonstrate something lovely thanks Jack and let's try and get it from Crystal's perspective so so Crystal how do you actually make the decision um that a particular piece of content that you wish to create is better served by video first and foremost you need to understand what your audience wants and then from understanding what your audience wants make sure that you've got a caption that is in the video because um that gets picked up in the algorithms um also a trick that i also like to do is put like a few keyword summary of what the video is about um like in the corner um of the video so that the AI the algorithm picks it up also making sure that you have um good lighting good sound um and just a good the way that you put together the video is very good um in total because all of that adds to how people engage with the video, how AI picks up the video, how the video is also distributed on the algorithm.

6:50Those are all key combinations to making sure that you've got a good video. Amazing. Okay, so we'll delve into that more deeply in a second in terms of how to actually produce that video, how long it should be, what should be contained in the video as well. But Let's jump over to Dre to begin with as well and get your initial thoughts as well. So, Dre, you obviously produce a lot of content, a lot of video content and a lot of live stream content. Do you also sometimes publish, for instance, blog posts as well? Yes, I do. But one of the main things that I pointed out in the SEO in 2023 book. So I've been pitching this for years already, but creating shorts, right?

7:27You want to create those answers. You're providing an answer for these answer engines. So you create a short and make it easy and accessible for them. and now that how it actually can index all over the place and having like shorts in different feeds like linkedin either x or even instagram tiktok all that's being indexed and it's also being indexed within these llms so i feel like having these short form videos answering the question is a great way to show up i'm gonna jump in because i gotta add something if dre has been talking about this stuff for years on youtube like entities matter i want that guy explaining it to me because now machines are able to tell hey i actually know this person and i know that we love pretending that you know hey there's um guardrails etc no no no no no no gemini can tell it's you gemini can tell if it's michelle visage before she did all the plastic surgery they can detect a lot of things.

8:28I've been testing it. So if you have all of the work that you've put in for years and you're the entity presenting this thing, you're going to pack a bigger punch. Not only that, but you got to use your voice like a highlighter because sentiment is detected. But also these machines are trying to figure out how the sounds you're making relate to what's on the screen and the transcript. So it goes like it goes so much more and above and beyond the stuff we use to optimize for even for social media. The impact is really, really impressive. And we can harness that by choosing the right people, the right topics, but also everything that YouTubers, podcasts or content creators that do video, they do it naturally.

9:16We have to teach that to experts that are supposed to go on the screen now and save us time by making a video instead of having three landing pages that lead nowhere. So people like Dre, people like Jack, who've been producing quality videos for years have a significant advantage over people then who are just getting started because they're more of a trusted entity. They're more likely to be surfaced in terms of a new piece of content that's published. So I'd like to get everyone's opinion in terms of how to produce the ultimate video in terms of structure for AI. But just before we do that, shall we talk a little bit about how AI actually surfaces video and how user behavior, changing user behavior, is impacting the way that videos are surfaced?

10:06Because obviously users are now having conversations with AI as opposed to searching for very specific keyword phrases. Crystal, I saw you nodding away there. So how does conversational AI change the user video search habit? In terms of conversational AI, people always have a query. They're asking about different things, maybe what to eat, what to buy, how to put together something. You've got to make sure that you're very intentional with the way that you create content, number one. and number two you've got to make it very crystal clear exactly what it is that you're creating because this allows the AI to identify what it is that you've spoken about in the video and it's able to generate that as an answer to somebody else's query so it's basically you're creating content based on what you know users or audiences or whoever wants but you're also doing the extra work to ensure that that gets picked up because a lot of people create content for users but it doesn't get picked up because they're missing extra steps so they're they're neglecting keywords um within um their heading or the hooks that they use or um the information that they have put together to compose the video.

11:35So it's not showing up in AI. So I think you just have to be very intentional when it comes to video creation in this kind of era, whereas before you could have created anything that you wanted. Yeah. Just as you said that they're crystal, when you said crystal clear, I was thinking that would be a great brand for you, actually. I'm not sure you've considered that in the past. no that's probably the um the title of my next book is it okay well okay that's that okay that's an intriguing answer anyway there as well um let's get mariam's perspective on that as well and then we can go to the guys maybe for their perspective and what they're doing to their videos in order to make it more likely for the videos to be surfaced hopefully in ai so from your perspective mariam um how does changing user behavior um alter the way that that we need to be optimizing videos?

12:27So like I said, multimodal is something that aligns better with the way humans search, right? So let's think about it from a B2B perspective. And I'm going to go run the gamut. If you are a plumber, I want to see you showing me the type of stuff you fix, because I don't know what to call what is happening in my sink, but I can show it and the machine can translate it, map it, etc. And what we're seeing, so we're inferring a lot of stuff, but Google has a patent that is a few years old where if the query initially contains an image, it's going to go seek out another image and then the text surrounding it to answer.

13:04So let's infer what happens to video. It's the same breakdown. It's going to take these snapshots of the video because that costs a lot to process an entire video. And it's going to look, okay, is there another video that matches? Okay, I'm sure. Let's transcribe this. Okay, bring it back. So that's the plumber. Okay, let's go with software. Hey, agents are now watching your tutorial video to figure out how to do something. So can we make this rather clear what the interface is, what you're doing, etc. Now, let's take it to, you know, B2C. When it comes to e-commerce, there's a few simple rules.

13:40And if you check out the documentation for TikTok, if you check out the documentation for Alibaba, for Amazon, for Google, you're going to see some stuff come up. So for example, if I'm showing off this product, the product should be front and center for at least three seconds. Okay. We want three seconds just in case it's missing one of the frames. That's your insurance to make sure that it's actually detected. But on top of that, if it's only like just a tiny bit that shows up, the machine cannot focus and understand what the heck we're talking about. Okay. Bonus points. If you can turn the thing while you're talking, this helps build this machine.

14:18understanding of what the product is. So these are the little things that we don't consider because we're not machines, we're humans, we see stuff and we parse it. But we need to make sure that the machine gaze can get the information we're trying to convey. So this these are the little bits that are super important that I'm not seeing as compatible with all video styles. So for example the tiktok jump cuts all that product thing getting seen good luck with that i have a few more tips but let me pass it on to someone else i i you're a tricky one miriam because i i i want to pass it on but i also want to delve deeper into what you're saying a little bit so just just before we pass it on um when you were talking about um displaying your widget and turning it around and um and doing that and having a better impact on ai by doing that How do you know that's the case?

15:14How do you... Because you can test it. What analytics can you actually use to determine the impact that what you're suggesting is having? So depending on how you roll, I know that Google Cloud Vision and Azure Microsoft have solutions. So I know that the official name for the Vision one is just images, but there's a video portion. And if you give me one second, I'll get you the name of it. But there's an API you can use to parse your videos to actually see what objects are detected. What are the entities that are detected? Because let's just say that I say my name. OK, my name is Myriam Gessier.

15:51It's never going to get parsed in English. My goodness, YouTube is just barely hanging on for dear life when I say my name. That's a problem. When you say Kendor, when you say Majestic, you have to pronounce it in a way where you know it's going to survive and be understood. Not only that, but you see what Dre is doing, like the sweater. Freaking love that because you know that's going to be red. You know that entity. We see the guy. We see the brand. Okay, this makes sense. If Jack shows up with that sweater and tells us he's Dre, ain't going to work. Look, love that. And you can go away and hopefully find that as an API that you're recommending as well.

16:33That'd be wonderful to get that resource. Pass it on to someone else. I'll come back. Yeah, I've been saying that for years in terms of what you were recommending to make the brand easy to be understood from an audio perspective. Because obviously, like Jack, I've been podcasting for years. And if you have a brand that when you say people can actually spell and then search online, then suddenly becomes a lot easier for people to find you. but I would imagine for AI to understand what brand you're actually referring to. So speaking about Jack, Jack, what's your perspective from maybe expanding what Miriam was saying and how you go about optimizing your videos to appear in AI search?

17:18Unfortunately, I do have a brand name for this company I work for. Nobody spells candor correctly because if you're in the US, you take the U out. So that becomes a whole thing. And obviously, I've literally got candor above my head here. That is a real background that's stuck to the wall. I've got as similar to Dre I've got my branded hoodie on as well and there is a thing about like Miriam said actually showing stuff on screen often doing things like b-roll and stuff like that and go and film your product photograph your product and show it as you're talking about it that real element of demonstrating you know what you're talking about show how it works what buttons to press what things to clip on and off different settings all that kind of stuff but when it comes the actual video stuff sort of more into the metadata side of things and the back end of it particularly for kind of what i was talking about earlier when it's served in in search results you often get oh we recommend you watch this 64 second section in the middle of the video because that directly answers your question exactly as dre was saying earlier as well but directly answering questions you get that through doing timestamps and chapters in your youtube videos and you can have them automatically done.

18:25There's a few different, you know, tools, various different tools that can do that, but paying attention to what that is. So what I do for, you know, search for the candor episodes can run up to an hour, an hour and 10 minutes sometimes. And the answer to your particular question might not be until 40 minutes into the episode. So I try to make sure I'm lining up when I'm interviewing someone, the kind of questions I'm asking, I'm dividing that video up into those sections. So you can see precisely, oh, this is when Miriam answers this question about how to optimize her multimodal search. They have a specific question, you target that specific area, and you add a little timestamp to it.

19:02You can do that to your shorts as well, again, as Dre was saying earlier. And for me, that has been a really big part of making sure they get the answer, and maybe they'll go on and watch the rest of the video as well, hopefully. They will. They will. I have the data for this. So the AI overview is able to jump to the chapter you want, but it will also choose to use the entire video. So it knows in terms of building an answer, there's the here's the entire context. I really need every bit of that video, but also that portion, that chapter, like it can jump to it. And do you have the tool that you talked about previously as well, Marie?

19:40Yes. So the reason why I was a bit hesitant to say what I said is that there used to be an API called video intelligence that is being deprecated in favor of either, depending on what you want to do, Vertex AI or Gemini API. And that's why I'm telling you also as a side note, Gemini API, the documentation is great because it will tell you like, hey, this is how many frames we sample per blah, blah, blah. So that's how you can ensure three seconds is going to help. another tip before i jump in one of the things that i found in the documentation and this is echoed in other documentation the first few seconds of your video are crucial so if you're going to do anything have your logo be visible on your clothing make sure that it's not folded and then later on you do that like put your best foot forward and i'm not the best to explain how to put your best foot forward so ladies and gents i'll let you take it away well maybe we can get that from drain just a second but just before um sorry um drake um jack i just wanted to ask you another very quick question you talked um about um incorporating different visual elements as part of your video um but i know that you also produce a podcast um out of your video series as well are you saying that um it's becoming increasingly more difficult to be able to serve the same content as an audio only episode because of you doing that?

21:07Yeah, sometimes I think obviously, I think the issue in the podcasting space, not to go off on too much for tangent, but the issue with the podcasting space is that it is shifting towards video so much and has been for the last couple of years. YouTube has been massively invested. It is now the number one podcast platform in the world. People are watching podcasts on TV, which melts my brain a little bit. So you kind of have to be doing video as much as that pains me as somebody who started off using like skype recorder.exe to record skype calls in like 2010 or whatever it was just doing low quality audio with a little terrible headset mic now you kind of need to be doing video for your podcasts and i feel like it's not necessarily non-negotiable but i think you're leaving a lot of the audience and a lot of potential on the table if you're not integrating video into your long form content as well absolutely and then taking the wrong button and having two people in the same track and having a bit of an echo delay and having a nightmare.

22:05But the challenges of the past that don't exist nowadays. Thank you very much. Dre, just before anyone else jumps in, let's get your perspective on what you are doing with your video to hopefully optimize more for AI search. Okay, so back in the days, even still today, video SEO research, you would still use keyword research, right? Now it's all about conversation research. Like you want to make sure that you are... trying to figure out what's the next question that they'll answer or ask after that. So you're, I guess in the industry term is this query fanout, right? And so this is where you want to have answers to the follow-up questions you think will happen to, you know, to the user.

22:46I mean, when it comes to LLMs, you can actually see this, you can see the query fanouts that the LLMs are doing. I mean, there's ways you can Google it, but you pretty much like inspect the conversation, you can see the resources in the network and then just see like oh it's asking these questions right after that and then you can just take those questions and then you know create content from it. Crystal, Miriam said that obviously chapters are absolutely key giving AI the opportunity to jump to specific sections of the video but AI are also doing things like taking segments and maybe just serving segments on their own platform or perhaps taking text or answers from those videos and just serving on their own platform and not necessarily driving that audience through to the video itself through to the content itself what's your perspective on you know whether or not it's worthwhile for creators to try to protect monetization for example when ai summarizes their videos um i think when ai summarizes your videos it helps but at the same time you need to the protecting your content so watermarking um a lot of the time helps to um protect your content but then at the same time when it comes to um when it comes to protection per se I mean the internet is a really weird place like people can take your content at every given time they can take it from whatever platforms AI can do that as well all I would say is make sure if you are a content creator content creator per se make sure you're always watermarking your content as well as the business just so that if anyone was to take the content from whatever platform you're always protected in terms of ai as well ai doesn't necessarily always um give you credit it usually would summarize but wouldn't give you the what's the word it wouldn't necessarily tell you where the source was from sometimes so um i would just say always be protected and know that unfortunately your content will always get stolen or taken or use which whatever way um on social media but just make sure that you have the upper hand yeah interesting so accept that your content is probably going to get stolen at some point but if it is stolen um show that it's actually your brand that originated and it's not uh you can water market as you say but maybe even whatever dre's doing as well but big branded hoodie um that can do the job as well i guess yeah a lot of the time i see that a lot of uh creators or brands will have their name and then they would put it as a watermark maybe in the middle of the video and sometimes like in the corner of the video but just be like just just make sure that you're protected because it's a really big issue that has been happening for a while before AI really came up so I would just say be protected but then at the same time it's it's also a bit of a it's also a bit of like what's the word like also I don't know what the word is but not like a congratulation I don't know what the word is but uh it's sometimes good knowing that your work is also being used or being generated or being distributed and it shows the quality and the work of your content yeah okay so it could be emphasizing the fact that actually your entities probably perceived highly by users and AI.

26:34But yeah, I got you. Miriam, before we move on to more creative side of discussions, what advanced schema or metadata helps LLM's index video content best? Darn it, I was going to explain that yes, schema is important, but it is not important in the way you would think. However, before I jump into this, Crystal, I agree with you, but I got a nuance because I was making that face because I got to sit at a conference talking about how to optimize video for AI search. And the first third of that conference was literally the two or three in-depth articles I put out. So I know that if you torture AI enough, it will basically strip all of my work, including all the video work that i've been doing did you say if i torture ai enough yes oh i'm sorry but i have opinions about this i've seen some transcripts of how people talk to it that there's no way to describe what we're doing to if they were truly sentient we would have a mass ai extinction event already okay but but if you talk to chat gpt long enough about i have to prepare this conference i have to do this thing it's going to serve you someone else's research but in your own words.

27:51And this creates this synthetic plagiarism situation that is making everything even worse because we currently have a lot of dead internet theory going on where one person will put out a video and like, I can pay a few cents and have, instead of Dre, I can have the same exact background, but it's like a synthetic, generic idea of a hot girl. And you can like decline all of this to make ads for it and we see them around i know adre i know you're already imagining yourself as an internet yeah okay model let's just say so this happens a lot and at some point we just gotta go okay i'm building something with video that nobody else you can imitate it but it doesn't feel quite right people know that it's me people know that it's my shtick so this is also very important when you're going to create something you have to have your own concept You have to do it in a way.

28:46It's kind of like fries or your mom's apple pie or whatever. It's that one feeling that hits just right and no other imitation can come close to it. And that's so hard to maintain, though. But I think that's the key to have success with video. Now, what was the schema question? Just anything that you can say in relation to what advanced schema or metadata helped LLM's index video content best? So I think that we need to start with video object. That is like the basic stuff. But if you can go in there and actually give the real properties. So we need to make sure that, yeah, the thumbnail is specified.

29:29Because I know that for everyone around the table, this seems normal. Most humans that are going to upload a video in a few minutes or seconds are not going to think about this. They're not going to think about, hey, do we even provide anything that the schema can show? So this is super, super important. And I know we're angry at the chunking word, but we really need to use certain properties like, hey, this has a part that contains this. So we need to explain all of this that we normally don't do with basic schema. So you have to start thinking about, okay, so where's my transcript? Where's my thumbnail?

30:11Where are these chapters that I'm letting a machine specify automatically? If I don't let it specify automatically because I understand my context way better, how am I specifying this in the schema? Dre, I see your mouth moving. I know you want to jump in. Go for it, Dre. Yeah. So when you think about it, when you do SEO, you can't get found unless you're indexed, right? So you want to make sure that your videos are indexed so they can be found, whether it's like you can do like index now through Bing and you can do your Google search console and get those things. But making sure that your videos are indexed, embedding them on pages is a great way for just, you know, other crawlers to find them.

30:50So being able to be crawlable and findable is, of course, very important to LMS. And what part does associated content play? is it just the video that is key now because ai can actually understand the video and what's in the video and automatically produce a transcript from that um or do we need to produce as much voluminous high quality related content in addition to the video jack what's your perspective there yeah i think the standards for quality have gone up over the last few years i think that matters We were talking before we started recording about audio clarity and video clarity. As Miriam touched on earlier, being able to clearly say something and talk about it and enunciate it and all that kind of stuff really matters.

31:40And Dre, you touched on there as well. Having things indexed and really kind of surfacing for the right things. Obviously, Dre, you mentioned keyword research obviously earlier as well. But like when you're thinking about if you're doing a scripted video or if you're writing questions for your podcast interview or whatever it is, go in with a keyword research mindset so you can say the things that are relevant out loud during that conversation rather than just stumbling around and poking around as I have been guilty of doing in the past. okay okay and and um dre what about other content do you do you produce the full transcript do you edit the transcript um do you produce blog articles from your video show as well yeah i mean i use transcripts like for everything i mean i wouldn't i wouldn't post it raw but i definitely will have it bulleted easy to read um like formatting it the way lm's like i mean there's there's tons of um tutorials on how to do this everyone has their own way but and you know having bulleted um a couple sentences only and making shirts uh again chunking so yeah so we want to make sure um uh just yeah just making organized and making sure it's um structured correctly i have a seizure there when you heard the chunking word there but maybe no no it's just that we're talking to people who speak english perfectly out here hey folks like that transcript it's it oh my god okay so first things first the way i can't come to understand what transcripts are helping with is that a transcript is kind of like a site map to navigate a specific visual frame to understand the context of the frame so the language is the guide for the visual understanding so if you're going to do something you better do it right because there's what we call out of vocabulary terms, O-O-V.

33:35So these that are a bit unusual, a bit more difficult or less known, need to be repeated two or three times within whatever we're talking about, just to make sure that they survive. Because when you're dealing with auto-generated transcripts, frequently proper nouns are going to go out the window. You know, brand names, technical terms, those are all the out of vocabulary stuff, meaning that speech to text models were never trained to recognize them. And it really matters because I had a problem for quite a long time because of a bad YouTube transcript where I didn't say my last name, which is Gessier, by the way.

34:20Well, somebody took the transcript of my talk, put it in ChatGPT and wrote an article about it, and it got attributed to Miriam Ellis. And this sweet lady did not grow up in a Yiddish-speaking household, did not move to Hawaii as a kid, is not a French person that's angry on the internet. Can you imagine her life now? We tried to clean it up, but like she's running from it, okay? She is. I could just sit and listen to Miriam all day. I'm sure most people could. But we better move on as well. uh crystal can we get your thoughts on how you go about um determining what the optimum length of a video is um how a video should be structured and does it differ according to different types of content that you're trying to optimize for yes okay so when it comes to video first and foremost it's the platform really really matters so for let's say instagram tiktok it's usually short form content people's attention span um especially in this generation is very short so when um you are creating content for either um youtube shorts tiktok or instagram i would say anywhere between um the 90 seconds so one one minute 30 till about three minutes is a good length um anything after that people's attention span tends to um drift off unless what you are talking about is like very very interesting and very entertaining and it's hyper energetic then maybe a little longer but usually on this platform within three minutes people just start to like yeah they just start to lose concentration so that helps um and gives a bit of a guideline when you're creating a video on YouTube, also depending on the type of video that you are doing.

36:27If you are doing a vlog or a conversational piece, I would say about the 10 minute mark. Anything that's longer like a podcast would be between 45 minutes to an hour. Otherwise, people yet again start to drift off. So number one, your platform is very, very important because it informs you on the type of content that you are creating. It also helps you to understand the format. So whether you're creating content in landscape or portrait, that also helps. um usually with the quick attention span um app so instagram tiktok um youtube shorts and even facebook videos as well it's usually um vertical very quick just to the point whereas um uh youtube tends to be landscape same with linkedin but linkedin has changed a little bit when it comes to formatting but generically with with YouTube it's it's landscape then it then goes to the audience so who exactly are you trying to create this content for what are their interests what do they like what do they want to see who are you trying to target I always say the first like say the first 10 seconds of a video is very very important and it informs people on whether or not they want to continue to watch the video or not when um myself as a creator I've created videos hooks and like that one liner or that that piece for the video is very important it tells the people what the video is going to be about and then they can make the decision whether they want to carry on or not um and then if you're doing a long form content the first that 90 seconds is very very important because you should be given an overview of what the video is going to be about so a quick recap but taking snippets where people are really like going to be engaged in the video otherwise yet again people tend to just drift off so I would say reiterating platform number one is very very important your audience number two is key for you to determine exactly the type of um platform you're going to use and how long the video would be and number three um it's just ensuring that you've got good lighting you've got good mic um you're engaging um otherwise people will drift off so these are the key um things from platform to people to quality and then interest yeah brilliant summary thank you so much and dre we've talked a lot about optimizing video for AI search but obviously we can also perhaps even use AI in the production of the video or even actually to create the videos or create videos that pretend to be us but are generated by AI is that ever going to be good or a worthwhile thing to do or are we always as human thought leaders could be better off actually being front and center being the face and not letting ai actually produce the videos themselves so i'll be honest i actually i was um i was fooled by some people thinking that there was them but it wasn't so it's it's getting good and with the right cuts it can work out but for me personally i mean i i just love being in front like talking to people being having the conversation um i get my style of doing video is conversations and doing interviews right so i can't really have an ai do that for me and then but when it comes to ai and using ai to help create videos i definitely use it for like the research right i mean before it would take what 20 hours to make an episode and now it can take come down to like um maybe just an hour of doing research when you to produce the episode because you know you have to come up with the questions you have to understand your guests you have to come up with quite like the follow-up questions and that those follow-up questions become the conversation that the ais love look we've just about come to to time here let's finish shot by getting everyone's maybe single tip on what an SEO can do or a marketer can do to better optimize their videos for AI search.

41:10So maybe what your number one tip is in relation to that. So we'll go around everyone asking that question and then just ask everyone to remind the listener, the viewer, who they are and where they can be found. So Dre, let's start off with you. What's your number one tip to optimize a video for AI search? If you want to optimize for AI search, you have to make sure that your video is distributed everywhere you can. On all the social networks, embedded to any websites that you have, and maybe add it to a press release, whatever it is, just making sure that your video is distributed to many places where it can be found.

41:44That's a great way to get found. Wonderful. And where can people find you, Dre? You can find me at paulandre.com and every Friday at 12 p.m. Pacific Standard Time on YouTube on the SEO Video Show. Thank you so much for joining us. Jack, what is your number one tip for optimizing video for AI search? Always prepare and do some research, do some keyword research, get stuck into that process early on before you start recording. So you can actually plan your structure, your chapters, all that kind of stuff we were talking about earlier. I think that for me has been the biggest shift I have made in terms of structuring my interviews and stuff like that.

42:17Exactly as Dre said there, thinking about the kind of questions and research you want to do about your guests and about the topic as well. do that stuff ahead of time so you can repay yourself and you already rather than trying to squeeze something into a topic or a title that doesn't quite work do it ahead of time and prepare yourself so you'll give yourself the a bit more lead time make sure it's optimized ahead of time and where can people find you jack you can find me i am jack chambers ward on all the usual social media places linkedin instagram all that kind of place and i host the search with candor podcast You can find that on YouTube, Spotify, Apple Podcasts, or at withcanda.co.uk.

42:54Superb. And Miriam, what is your number one tip for optimizing videos for AI search? So I have the professional and the personal. The personal is adjust your webcam properly so you don't end up with three chins. I have learned that hard lesson in 2026. Now, the real tip, use your voice as a highlighter. You get to say, put the emphasis on what's important for you, what the machine should be paying attention to, what the humans should be paying attention to. And it helps you because the more you enunciate, the clearer the stuff you're saying is for a human and for a machine. Now, where can you find me online?

43:36Well, you can find me in chat GPT. You can find me on Gemini. You can find me on Cloud, I'm pretty sure. because now people are asking who yeah I get told you you come highly recommended I'm like by whom they're like oh by what so uh beyond that you can find my hot takes on LinkedIn or um you can find me on search engine land ranting and raving about video entropy and other bits you may care about thank you so much Miriam and I just want to add one other um thought slash tip um in addition to what you're saying there as well you were talking about annunciation and making sure that um you emphasize whatever phrase you wish to be emphasized and a lot of people write the full transcript beforehand of what they're going to say and read it out loud and actually write as if they're writing for the written form but people speak differently compared with how they write and And if you are going to write everything out beforehand, then please think about it as if you're actually speaking as opposed to writing.

44:43And when you're speaking, you speak in bursts that don't necessarily finish at the end of a sentence. So think about where the natural pause is and build in a pause that isn't necessarily where the punctuation happens to be. Anyway, a little bit of a rant there. crystal what's your number one tip for optimizing video for AI search for me uh context is content um context is content your context of your video is your content and it's what will help you to show up so please make sure that when you put together a video your context is clear crystal or clear it's in the captions it's as a header it's as a hook it's somewhere where the algorithms can basically crawl index and make sure that you're relatable to a specific problem so context is content um and you can find me on all the platforms from linkedin um instagram tiktok and where else?

45:54The usual, it's Crystal Narco and that is C-R-Y-S-T-A-L-N-Y-A-R-K-O. Spell it out for AI as well as saying it and that gives you a better opportunity to be found. Last wonderful inadvertent tip. What a wonderful discussion. What wonderful panelists. Thank you so much for joining me. I've been your host, Evv Bain. You've been listening to the Majestic SEO panel. If you want to join us live next time, sign up at majestic.com slash webinars. And of course, check out SEO in 2026.com too. Until then, bye-bye for now.