4 AI Marketing Tips To Use Today | Bathroom Break #101

0:07Welcome to a new special series called The Bathroom Break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back with another bathroom break and I am here with the birthday week boy, Jay Schwetelson.

0:49That's his birthday week. So everybody go spam. He's LinkedIn, spam his instagram say happy birthday week because he loves birthday week let's go i don't i was saying it's not that i'm being cool i don't know why i don't really care i should care um you know i feel pressure about my birthday the more people in my life care about my birthday than i care about my own birthday i feel the same way yeah and it's like you you feel pressure to like make them feel like they gave you a good birthday is that like the worst thing do i need to go to like also also when someone i sometimes i kept to act like i got a gift i wanted and i'm like hey that's the worst yeah because i don't really care that much but i know we sound like losers and right right birthday but no i know my wife asked me what do i want and i genuinely said i want a couple pairs of sweatpants and she's like what the hell is wrong with you like how is that what you want I'm like, it's legit all that I want.

1:51And I don't want anything expensive. Because then, you know, I'm like, ultimately, I'm kind of paying for it. I'm like, I don't want to do that. That kind of sucks. That's the, I think the biggest issue, like when me and Ari were dating, we were like, we'd give each other gifts and stuff like that. And then like the mentality shifts when you get married and you're just like, wait, we both make money, but we still like, it's still like coming out of the pot. What's the point? I know. I know. So, so yeah. Happy birthday to me. I told like the one time a year I go on Facebook and give somebody a thumbs up.

2:21I owe random people like, hey, happy birthday. I haven't heard of them since high school. I'm like, it's very nice. But it's like, I can't believe people do that. They go on there and they wish you happy birthday from like 700. I'm old. So you don't get to do that on Facebook. You probably don't get that nonsense. It shrunk from when I was in high school when everybody used Facebook to like 100 people. Now I think I get seven. You probably get 200. No, no, I don't even care. Don't even bother. I'm a loser. But you know what's not a loser is this episode, at least I hope not. We're going to talk about some quick AI tips, some new things we've been messing around with, both of us, on AI.

2:56You want me to go first or you want to go? All right. So one of the things I get asked about a lot is how do you know about some of the new, like, ad units on all the different, like, social platforms? Because every single like week and month, LinkedIn and Meta and Reddit and Pinterest and all of them are coming out with different ad units that you want to test. And one of the things that we do now is we go, we use Gemini for this. You can do it on the free version. But if you literally go to Gemini and you, it doesn't have to be exactly this prompt, but you say something along the lines of, you know, act as a paid media analyst and search for any new social media ad units or beta ad features released by Meta, TikTok, LinkedIn, Reddit, Pinterest.

3:42And then you say in the last 30 days and you ask it to create a summary table of what the unit ad format is and then the minimum daily spend for that ad unit and any other information that you want. And as long as you say from the last 30 days, it'll blow your mind that it will give you a breakdown from every platform of the new ad units they're releasing. And it's a great thing that you should be doing and then testing. And I don't think enough people are using Gemini and Chajabiti and Claude for time-based things for marketing tactics like that. I'll add something. I'm going to say something later about more of a download thing to do.

4:18but I'll add something on like research because perplexity has all like Gemini, Claude, all those things built in. So for marketing news or marketing things happening or things happening in the industry, you could do this for any industry. I will say like search Reddit, social, news article, and recent blog book. And I'll do in the last like 30 days, like you build me a reoccurring list that I'll have it run every day so I get a refresh of every news article that's coming and that's super helpful for me to know like what's happening in the marketing world is there new is there a new social feature is someone talking about something on reddit that I could talk about for um a blog article or newsletter articles so I do this for for research-based stuff and I have it run every day and remind me that it's running and send me a notification of all the recent news that I need to pay attention to.

5:18You see, I think that's super smart. I think the problem is everybody, originally when ChatGPT came out, originally, it wasn't connected to the internet. It was static. And I think a lot of people almost got trained on AI, not realizing that now AI has obviously come a long way. It's connected in real time. So if you're not doing with almost every prompt that you're doing, some sort of time-based thing, what's happened in the last 10 days, what happened in the last week, what happened in the last month, right? You're really not tapping into the full power of these AI tools because just to let it run and give you stuff, you're going to get stuff from the year of the flood.

5:53And that's not really, that's not going to do anything for you. And also, depending on the source, the recency matters more. For example, like you get something within 10 days of Brad Ed, it means you're getting things 30 days before it had some other platform. So you need to get it from all these sources so you could see different sources coming. So another one I've been doing, which I think is a good thing, which is you had subjectline.com. But something I've been doing is you could just get Claude code onto your computer, get Visual Studio Editor. It's all, if you have the pro version of Claude and you just get Visual Studio free, use your terminal on your computer you could literally interview a mac do command search terminal bring it up you can prompt in visual studio any tool that you want to build a free tool for a legion magnet so like say you want to if you wanted to build jay's like subject line editor you could do that you could do um i built something that um internally that i trained on my voice on the on our brand voice so anybody in the company that wants to you could do this publicly but anybody in who wants to like um i have different drop downs like ad social uh newsletter and they can put in it and i'll spit out something that will sound more like me than from what their idea so i'm spending less time editing people's stuff that are putting out brand voice brand editing stuff and I'm doing more things, but you do that publicly, like make a brand voice grader, make a ROI calculator.

7:44And it's a lead gen tool that you could do. So you can make an internal tool or an external tool. And it took me an hour to do it. That's amazing. You know, from a time saver standpoint, and I don't get paid by them, I would say the, the AI tool that is saving me the most time is gamma, gamma.app. And that is, and they have a free version that That is when you have to make a slide deck of any kind, you know, PowerPoint slide deck, a Canva deck, whatever. I love this frigging thing so much. So I go on Gamma, I upload, you know, whatever. Maybe I'll upload an old deck or I'll upload a Word doc or whatever I got.

8:19And then you write a long AI prompt. You tell like how the design you want, you pick a couple of colors and it makes a slide deck view that you could never make that is just ridiculously good in like two minutes. and so this thing has saved my team so much time this gamma dot app i love it i love it so much and i mean that's like probably one of the worst things in marketing yeah creating decks oh my god especially presentation dads does for like internal decks um sales enabling decks you could do so many things and gamma gamma is great so i i agree uh i hate making decks like that's the worst anything process anything like documentation decks i'm so that this i wish ai existed when i was in marketing ops because this would have saved me so much time it actually made me maybe like my job more uh no i don't think so no no uh all right so before we wrap up though so um it's also not only is it my birthday week it's your better half's ari murray's birthday so everyone should go by the way to go to millions subscribe to her newsletter that's that's uh Daniel's wife.

9:26So, Jen, do you step it up? Like, is Ari going to be getting flowers? Are you like a romantic dude? I don't even know you understand what birthday is. It's been going in since March 1st, birthday. There's birthday month. There's birthday celebrations in every restaurant for the month. We get like a little ice cream for whatever. Oh, my goodness. And then there's birthday week kickoff. So. we did a birthday. Yeah. Like, so it's birthday. We kick off. So we did a dinner. We got a little, she got a present. And then, um, we're, we're in the Eve territories. Uh, we've really, we did Eve territories too.

10:09So like it's birthday today, but she had Eve territories. So then she's like, when it starts getting to like four Eves, you have to say like happy birthday, Eve, Eve. And then Eve, Eve, There's no way you actually, that comes out of your mouth. No. And then, and then there's birthday. birthday eve eve eve eve yeah she i forgot on the four e's and she's like you know what time it is it's birthday eve eve eve eve you didn't say the e and then so so yeah it's it's a test but birthday um we're going to chinese tonight it's nice fun um she wanted to do this i i actually book like a nice like steakhouse and she's like no i want like chill chinese wagon go and sweat pants and i'm like okay that yeah but she got a gift i also got a gift from my son um to her so it's like yeah that's gonna be fun step it up well now i gotta do you know for my wife i'll do eve i don't even know you gotta you gotta keep doing it but the 30th is the hardest um now my Yeah, the 30 is the harder, but Jay's birthday is Friday, so you also got to go.

11:22Actually, wait, wait, wait. It's Happy Birthday Eve for you. Yes, we're going to celebrate. Oh, my God, this is ridiculous. I got to tell your wife that you need a birthday. Please don't. All right, everybody out there, so sorry for all the eaving or whatever we just did. We'll see you at the next one. Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing. And I hope you give it a try. Oh, here's Daniel.

11:59He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast. But also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.