How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382

0:00Welcome back to the Marketing Millennials podcast. Today, we're running one of the best talks from Marketing Millennials Festival 2025. I'm Daniel, but today Sangram is giving a talk that breaks down how to build a fraction of businesses that generates 250K to over a million dollars. This has real frameworks, real numbers, tactics you want to start today. So grab your notebook and let's dive in. Welcome to the Marketing Millennials, the no BS marketing podcast. I'm Daniel Murray and join me for unfiltered conversations with the brains behind marketing's coolest companies. The one request I tell our guests, stories or it didn't happen.

0:47Get ready to turn the f*** up.

0:53Sangram Vajre:Thank you so much and welcome Demandland. This has been something that I've been working on almost for a year and a half and a lot of you are here because you're trying to build a fractional business. So maybe just to get started in the poll, type in if this is the first time you're trying to build a fractional business or maybe that you have been doing it for a year or two or longer. So I just get a feel for how many of you are actually trying to build a new business. A lot of people would go from a W-2 job to saying, well, it seems like I have 10, 20, 15 years of experience. I want to start a fractional business.

1:27Sangram Vajre:I don't know what it means, but I know I want to do it. And today, that's what I'm going to help you figure out how to do this. But there are also a lot of people who are coming to this that we talk to all the time that have been doing some sort of consulting or fractional business for a period of time, like a year or two or three or longer. So it'd be really cool if you're in the chat, if you could drop that in so I get a feel for it. And as you go through it, just recognize this is probably the best time to do this. And the reason is because if you are in the world right now of figuring out what should I focus on, and let's say you have 10, 15, 20 years of experience, this is very specifically on those lines, then you have a lot to offer.

2:09Sangram Vajre:There's something that nobody can take away from you is your experience. There's something that nobody can actually be in the position that you're in is because you have the battle scars to show that you have been in this particular industry for 10, 15, 20 years or this type of role, which makes you incredibly valuable. You can't really drop in an AI agent to act like a 15-year experience legal tech CMO. You just can't do that because it wouldn't know what that all it means. I'm actually tried it, trust me, on a prompt. I'm like, all right, act like a CMO, tell me, and it will give you all the buzzy language around it.

2:48Sangram Vajre:But when you have gone through the trenches, and when you have gone through building somebody's business, and when you have created a pipeline that is 10, 20, 30, 40, 50 million, there is context that you have. There is ability to diagnose and solve issues or look through patterns that come so naturally to you because you have the experience. So if you have 10 plus years of experience in whatever field it is, and you want to build a fractional business specifically around 250k to a million dollar, this is for you. And I'm going to share that with a few examples. I'm going to show you exactly how I have done it, because that's literally a lot of times what people will ask and why you should even listen to me for this specific thing.

3:29Sangram Vajre:And most importantly, I'm going to leave you with practical ways to implement that you can literally do today. If not tomorrow, you can literally start some of these things today to get to it. And I'm going to do some math exercises with you too. And it's good to see a lot of people are starting new because that's literally, again, probably the most exciting time to be. And if you have been doing, I think this is going to help you think about how do you productize your offering? How do you package it? How do you price it? So it's going to give you some of those elements as well. So let's start with this.

4:04Sangram Vajre:You want to build a fractional business. And today I'm going to talk through three different ways to do this. But most importantly, I think this is the part a lot of people don't get is where do you start this thing? And I'm going to share that is because Brian and I, we've written multiple books and the last book, Move, became a Wall Street Journal bestseller. I've written enough content. There are 70 ,000 you can look up on LinkedIn. There are 70 ,000 people who have gone through the courses online. This founder of two companies that have over$100 million in exit. So I'm sharing this purely from experience.

4:35Sangram Vajre:I'm not sharing this as a chat GPT or a 20-year-old trying to say, hey, here's all the things you could do. I've actually done this. This is what really is very much an experiential thing. I'm actually part of this experience right now. So I want to make sure that everybody knows that none of this what I'm talking is going to be theory. This is actual practical stuff, literally step by step going through it. But the most important thing I had to wrestle with is why am I doing this? and i want you to think and think hard about it why do you want to start a business because ultimately being a fraction is not just going to get another job from a w2 to 1099 it is literally how you literally are going to become a business owner so few things to think about and this is where where i fumbled uh i didn't start with the end in mind so if you are doing this then what is your end in mind?

5:32Sangram Vajre:Is it more lifestyle business? Is it two, three clients? Is it variety of projects? Is it you're tired or you don't know, or you literally are trying to figure out how do you make some side money? Like whatever it is, what I'm sharing with you in this is actually how you build a true business. That is your business. You become a small business owner, welcome to the economy in general way. And you have to think about that end in mind, like what kind of business you want to build. And I'm going to give you some practical examples of it. Second thing is, you have to understand that you are actually now a business owner, which means you're not running the business, you're owning the business.

6:12Sangram Vajre:And it has a tremendous amount of implications, what that means. When you're running, let's say you're a marketing or sales or whatever different roles that you have been, when you are running certain areas of a business, you are only focused on that part of it. Whereas owning a business means you have to literally take a step back and really truly understand why you do what you do. So it's very important to understand that you are becoming a business owner. So you should have a little bit of energy around what you're trying to do more so than, hey, I'm here to help. And number three, this was a hard one for me.

6:45Sangram Vajre:Your time has to equate to your energy. A lot of people are doing a lot of consulting work, and you may have tried that and done that where you're just trading time for money. but again if you have 10 20 30 years of experience your time is way more valuable than than the money that somebody might spend for an hour so sometimes your advisory work you might think you're not worth it but the work you do in advising for example and i'll give you specific examples might that one call might be worth five thousand dollars and you might say oh i'm not worth five thousand dollars for one call like that that's crazy talk well first of all you may not have five thousand calls every day, every hour of the working hours.

7:26Sangram Vajre:So it's not equal to that. Two, if you have 10, 20, 30 years of experience in an industry on a specific problem, yes, you're worth probably more than$5 ,000 because you can see the patterns and you have, again, the battle scars to show that you can help them solve problems. So the value that you start thinking about yourself has to be different and you have energy and time has to start working in the right direction. So again, you have to start thinking about you're going to be a business owner you're owning a business and your time has to translate with the energy now why this is important before i walk into the ways to do this is like some of you might still be wondering i'm not sure is this the right thing is it because i'm in between jobs and i'm calling myself fractional so drop in are you in between jobs in the comments and looking to do this or are you really trying to build a and become a small business owner.

8:17Sangram Vajre:And as I can see through the comments and things, like if you are truly trying to become a business owner, this is the most important thing for you to recognize that the market has shifted. If you haven't seen it yet, there are lots of layoffs. There are lots of different ways companies are trying to do. And the most important is the market has shifted, meaning people are going through efficient growth, meaning they want people to do more work for less. Any one of you doing less work because of AI? I don't think so. We all are more busy than we have ever been. And the CEOs that we talked to and the PE firms when we worked with them, they're no longer looking for, they feel like, well, they can't really get a high quality CMO or a CRO or an executive or director VPs of high caliber for the price they're looking for, because they're trying to taper down the cost per employee.

9:03Sangram Vajre:That metric is really true. And then ultimately, what companies are starting to move in the direction is that they would rather pay for a service than a software so we believe there's a rise of services instead of software as a service there's a rise of services as a software meaning somebody would rather pay you 10k a month just go with me here for a second let's say somebody let's say you you're like a 300k executive it's hard for somebody to hire somebody at 300k in this economic condition unless you like it's just your payback and you have a lot of money and the company's going crazy instead but if you could get somebody for 10k a month that comes you know what yeah 10k per month for one day a week makes sense so from your perspective the math is if you can get three clients for 10k a month that's 30k most likely you're going to make more money than what you would have done in full time so on your end it is only three clients from their end it's only 10k so it's a win-win situation from an opex perspective so it is absolutely the best time to do it And when we look at what our company is really struggling with, we did a whole study around this, and this gets into why this is important so we can get to how to do this, is literally this idea that the number one thing that's stopping companies from hitting their goals, and you might actually support it and drop it in the comments if you support this or not.

10:24Sangram Vajre:But our research at GTM Partners, research shows that 68 % of the revenue leaders said that, hey, if my CEO and my executive team, if they knew and we all agreed on the same goals, not just a spreadsheet goal, but how we're going to go about doing it and what ICP we should focus on and how should our deals process and what segment of the market we should dominate, we would hit our numbers. They didn't say AI, which I was looking for an answer. They didn't say market, which I thought would be an easy thing to blame. They didn't say people, resources, money, which would be an obvious thing to raise.

11:01Sangram Vajre:But they literally said, I don't need any of that. I need more clarity. And which is why, again, when you have 10, 20 years of experience, you can bring that because of the patterns that you have seen over the time. So a couple of things to layer in on. If you are going to build a fractional business, you got to have frameworks. And one of the frameworks that you can literally use, this is like giveaway, you can take a screenshot, use it. I'm sure the slides will be sent over. It's simply this. If you want to build a, if you're doing something go to market and you want to build a fractional business, you got to have a framework that gets people going.

11:33Sangram Vajre:And so here's a framework we did through our research that there are 15 go to market problems. So every time we would go on a call and somebody would say, hey, I want you to do help us with certain things, we'll literally pop open this framework and say, oh, tell us more about it. Instead of saying, oh, tell me more about your business, who you are, what you do, what your ARR looks like, all these superfluous questions. Instead, we literally get into the business and saying, oh, our research shows there are 15 go-to-market problems. Which of these do you face? And they immediately are drawn in and they're circling on three of them and debating.

12:08Sangram Vajre:And now we are in the business with them and we are talking the same language and no longer selling. So frameworks allow you to have a conversation that leads to projects and work as opposed to an open-ended, let's just talk about what problems you have. Nobody wants to talk about that. We all got problems, but we don't want to bring all those problems in the world. Here's another one. We kind of bring it, which is called the SaaS Valley of Death, saying, what valley of death are you in? Are you in your create but not market or market but not sell? This is literally, as you can see, it's emotional in nature, but again, a framework.

12:42Sangram Vajre:So frameworks is the way business are transformed. And you can charge more for it, which is where we were going to in a second of how you price it and package it. But frameworks is literally the first takeaway for you is that, do you have a framework? Can you use a framework to answer those questions? Because if you can, then it makes it all the more different, which is why we have this notion and an agenda item for everyone is like, hey, look, we're not trying to point fingers at departments. We are going to help you solve a go-to-market problem. as soon as we say that the marketing leader the sales leader everybody feels at ease and they are like okay we're here to solve business problems so again language words have the power of life and death so you got to figure out what problems and how you solve it but use frameworks to do that and then the other big takeaway for you this is my second big takeaway for you already which is of all the work we have ever done we have found that everyone wants one of these eight things.

13:37Sangram Vajre:So you can, again, take a screenshot of this and start working through it. Even if you use all your experience and say, I can do this really well and blow that up and actually do deep work on it, you can build a million dollar business. But every single work that we have done, we had over, again, 70 ,000 people who have gone through our programs. We have thousands of clients that we have helped and represented over the years. And what we have seen is that they're only looking for one of these or multiple of these eight outcomes and that's what people pay for they pay for outcomes so these are all very self-evident either they want a growth playbook or they want an icp they want to build alignment on tree they want dashboard or they want insights with their customers it's a very very straight up what problem they're trying to solve so all of these words are very carefully crafted you can literally build an entire business on even just one of these eight outcomes that you can deliver so with that being said you might be asking well okay what but how do i get hired how how do i become a leader well for that you need a few things you need credibility which i think you have if you have 10 15 years of experience you gotta leverage that up you gotta have references make sure your linkedin has recommendations from your existing uh people that you have worked with and even if you have worked with the the current clients or just have been a w2 employee still get recommendations and references your experience you probably already have it you need to put in writing about and sharing lots of examples about it and again you got to show results to those outcomes that you are trying to map so these eight outcomes you whatever you're doing you need to go back to your linkedin again and say can i actually put my update my linkedin to show any of these outcomes and that's how the results are shown so the first thing is your linkedin your linkedin most people your first five clients this is important let me let me make sure you pay real good attention to this your first five clients are already in your network they just don't know this is what you do let me say that again your first five clients are already in your network they're going to pay you for the next six months or at least a year they just don't know that you actually are a fraction So part of it is announcing that you're actually going to do that with a clear point of view.

15:56Sangram Vajre:Again, you think about this as a way of thinking or a framework that you might use and making sure you have results around it. So that's how you literally open up. And LinkedIn, as you have seen, a lot of may have seen that the algorithms have changed quite a bit. The way to make sure your entire network knows about what you're doing is through a new job thing that you're doing. Like, hey, I started a new, I'm a fractional X, Y, Z. But again, just don't go open-ended with it because then people don't know what exactly you would do to help them. They say, oh, okay, he's doing something new. But if you actually are very specific, and I'll give an example of that in a second, then people know, oh, I should talk to Sue.

16:34Sangram Vajre:I should talk to Sarah about this. And so here are the three ways of building business, straight up. One is you do unlimited selfies of yourself, write how good you are all the time, and you use AI to send as many emails and calls. all the time. And you might be thinking, I'm kidding. You might be laughing right now. If you are, just drop it in the chat. But the reality is a lot of people are doing that. Lots and lots of people are getting a lot of engagement on it, but they are absolutely not helping deliver any good things. It's a very hard thing to do. It's very self-serving. Most people are not get yucked out about it, but there is a market for that kind of thing.

17:11Sangram Vajre:That's not how we did it. That's not who we are. And that's not what we recommend, but there is a way to do that. And I've seen people do it. The second is you may already have years of experience, which in your case, and I'll use an example of Lydia, who is one of our fractional leaders who has 12 to 15 years of experience in legal tech. So if you go to Lydia's LinkedIn profile, she will say, I'm a legal tech go-to-market leader. So what is she doing? She's niching down on that ICP for legal tech. Again, how many clients does she need? Maybe three to four clients. And how much they need to pay?

17:48Sangram Vajre:about five to ten k a month and what would that be more than what a cmo makes so it's a very clear brand specific second is if you're an authority like we have written three books we're writing the next one we have done courses we have a framework if you have your own brand yourself around the framework it takes time but that is good the third is through connections um through pvc network and those things as i said your first five clients are literally waiting to work with you they just don't know you exist to do these kind of work because you haven't announced that to them yet that's that's literally what happened to us and we know hundreds of examples of it but you have to do it in a specific way and the last thing uh way to do it which is what we recommend now more so than anything is to build on other people's brand this is what we didn't know there's an eos implementation so you can actually be a eos implementer um you can go check them out it's like fifty thousand dollars or something there's a story brand if you only do marketing story brand with donald miller they do some certified branding around it or jan john maxwell certified if you want to be a coach i think they charge 5k per person per year or something like that so other people brands you can use their frameworks that actually you still can do the work and you have your way of doing it but it's other people's brand and these are the three ways to you to build the fractional now the first one is the longest and it's yucky but works the second one is that you must you can fake through it because this is you already got to have a brand or a book or connections around it and the third one is the fastest and the most focused way of going forward this is important to note how and how long you have to do it if you have next six months then maybe you should try the second or third one if you don't have the second one then you're really left with the the the third one is the way to go about it um we we believe that that's that's much more valuable okay so now before i share a couple of examples of it here's a here is a very important quote that has changed the trajectory of my life it is by james clear he wrote it in the atomic habits and he said you don't rise to the level of your goals you fall to the level of your systems what is he saying he's saying that look everybody has the same goals you want to be healthier stronger uh happier make be financially free and all of it everybody has the same goals.

20:06Sangram Vajre:Every company wants to grow. Nobody is saying, hey, how do I lose more customers? It's just how it is. All humans, we're all trying to do better. Even AI bots are trying to do better. But we fall to the level of our systems, meaning we are actually, what is your system? How are you going to get there? How are you going to build a brand? How are you going to create a framework? How are you going to get your first client? That's a system. So the goal might be, I want to have a million dollar, but what's your system to get there? And that's what this is about. This is come and think like an owner to build a system.

20:37Sangram Vajre:And to build a system, what you need is you need a brand funnel, community differentiator, a newsletter, lots of different things. You want to be all times on all of it. And you need multiple streams of revenue, like a workshop or advisory or courses, all the different things that we have experimented with and tried and made sure that our revenue stream is. So if you want to be a fraction leader, you may start small, get the first five clients through your network by saying, this is what I do and here's how I do it and here's what I stand for. And you would typically get at least 10, 20 calls and you may likely have three to five clients in the first 30 days.

21:11Sangram Vajre:It's very likely that that would happen. But over a period of time, you need to make sure that the well doesn't dry up and you have workshop and advisory and courses, just multiple streams of revenue. So I want to give you and walk away in the end with what is the content strategy we tried? how do you put a funnel what was a productivity calendar and how do you build a tech stack for us it's a six million dollars is what we have generated in the last three years what does the tech stack look like these are the most common questions we get so i'm just going to share that with you and if you have anything specific just drop it in the chat we'll do the q a on on that in the in the end as well so here's an example of it we write we on we started writing on sub stack so you could literally start sub stack for zero dollars so this is like the third takeaway for you.

21:57Sangram Vajre:You need people to subscribe to your email and you need to find a way to be in front of them. If you just set up weight on algorithms to work in your favor and you write a great post on LinkedIn and nobody reads, it's lost. But if you write an email, it's going to go to somebody's inbox and like chances are, if they follow you, they will read it. LinkedIn may change completely. So why worry about that? So we started writing about it and now we have 175 ,000 people who read our GTM Monday research. People who follow us and are certified in our process they can use like Heidi over here our research and write content around it and that drives them to to buy courses or advisory or research with us so this is where you use original content that you create and end up becoming an expert in the area that you want to focus on here's and here's some and here's something I want you to consider as and I wanted to put this slide very specifically do not confuse your buyers by saying well I do advisory oh and i do uh the this and i can do fractional work and i do some marketing yeah i can run ads they're confused so that's like the complexity that that we fell into and i want to make sure you don't make sure you're very clear about here's the one thing i do here's the funnel i here's how you can work with me and here's the process we're going to follow because when you do that the complexity is not there it's very simple and people can make a decision yes or no and you'll get a feedback on it but if you have multiple products multiple funnels multiple processes the complexity just keeps going up.

23:24Sangram Vajre:And that's what kills most businesses. Again, you're a business owner. It's not about launching more campaigns anymore. It's actually is about what is the one thing that you'll be remembered for, that people will pay money for, and then you can follow and do an excellent job. I call it the brand demand delivery system. What does your brand stand for? How are people going to find you to create that demand that you need? And how are you going to deliver on it that way they know that what you said is what you delivered? and that's what the simplicity scaling method is all about so for us the funnel is very simple if you go to my linkedin today you can see we have two different ways people can can come through but multiple different ways but it's really the same funnel the funnel literally if you go to my linkedin you will see in the feature section the courses that people take we give it away for free so people can sign up and when they see how we work we give them an assessment to do they can come to the assessment again into the course or through gtm monday our research note and again comes to the LinkedIn and begins to the course.

24:23Sangram Vajre:So all of that goes to the one single funnel. That way we are dropping everybody in every way into this one thing. So what's your one thing that you can drop in? Is it your phone number or is it something that they can actually see and say, you know what, I think there's some interest to it. I'll give you a couple of examples. You should follow these people on LinkedIn. These people are doing it the best. Sarah and Sue Foley. Sarah has in the future section how people can work with her she has this work doula thing going on there's gtm advisory and she's a fractional cmo sue foley on the other hand she's a gtmo certified partner and she has an assessment right below her um her her in the linkedin and people are able to generate leads and they get direct people coming to it most people's linkedin is messy people don't know what it is when they come to your linkedin profile it's your resume you need people should know how to buy from you and with you, right?

25:19Sangram Vajre:Like, so when somebody comes to Sue's profile, they know what Sue stands for and they can go and do the assessment and she gets the lead from it. And they know she's a GTMO certified partner. And same is for Sarah. When they come to Sarah's LinkedIn, they see what Sarah is all about. And they look at the three different offerings and they get to make a choice if they want to work with it. So if you go back to your LinkedIn and you feel LinkedIn is made up of the most popular post you did, which is what we did before, it doesn't matter i had a once once on my linkedin um i talked about becoming a u.s citizen and i put it out and i got thousands and thousands of views and likes on it and so i made it a featured section and then i then the coach that was all he's like what are you doing so are people going to hire to become an immigrant attorney or what why is this your featured post i'm like well it's kind of nice and i got like a 10 000 100 000 views on this and likes on this he's like okay great you you know you became viral okay so what but how are people going to buy from you what would what is this is your most prized possession when they come to your profile so it's the right content go back to your linkedin go look at my linkedin look at sue's linking look at sarah's linkedin these are practical ways to streamline because your linkedin is your resume you don't even need a website in the for to get your first five clients if you're new you really can build a million dollar business just by making sure and none of them have a huge following you can see it it's a a couple of thousand people so but they're both have built a million dollar business close to that right now like sarah literally posted on linkedin recently that she used to make x amount of dollars as a cmo she's making more than that now and it's not even half the year so it's a very possible thing people are doing this but doing it with the right clarity around it um the assessment gives them a lead uh they go through that so i'll in interest of time i'm going to share the tech stack and then we're going to get into more q a lot of people ask like what is your tech stack to get to six million in three and a half years and we go back and look at it we do not have any paid tools we do not have a crm as a fractional leader i don't need more tools i don't have a marketing automation as you saw we use all of our courses is through thinkfic thinkific which is 150 bucks a month we use zoom for calls fathom for recording riverside um for some high quality content that we create in slack gtm monday which is 175 000 subscribers is free we get the email list we can send them as many emails as you want we never have to pay for it it's beautiful i have no idea how they i mean i know they make money if you have paid subscription but it's all free so it works we have we have we create amazing content every monday we write new research so i have a video or graphics designer that we use on a fractional basis.

28:04Sangram Vajre:We have a couple of executive assistants who help us with different areas. Brian and I are the two founders, and we have our movebook, which is our framework going back to the three ways. The middle is how we do it. That's our tech stack. Probably a thousand bucks a month or so is how much we spend on all of our tech. And that ends up being the best way we are able to run a very lean and profitable business. So this is not something that you have to kill everything to do it, but you have to be very surgical about who you are, what's your clear ICP, what target market you're going to go through.

28:39Sangram Vajre:Like I said, Lydia goes after legal tech, like Sue is based out of Australia. Sarah is in more or less supply chain and she does fractional work at some of these areas. Very, very clear in all three of them and has a very specific purpose for what they do. And again, you don't need 5 ,000 leads. You need three to maybe five clients paying you five to 10K a month, and that you will end up making more money than you made in full time. So this tech stack thing is actually a way of showing it. Now, the last thing we get asked a lot about is, well, how do I balance between being delivery and delivering all the work I do because it takes time versus demand gen?

29:20Sangram Vajre:So here's how I do it. And so this is literally I pulled together just for this conversation because I get this asked so many times and it's a real problem because when you are working W2, you have your calendars full with all kinds of meetings and now you have to create your own calendar. You have to, you're a business owner, right? So here's what I do. I typically block off my calendar before 10 a.m. so that I can do what I need to do. Very, very focused on it, work with my EA if I need to, but it's really about that. then i open a baby tentative for typically for sales calls if i need to and then i block off on purpose monday and friday because that's when i know i'm delivering something or working on some research or i just want my friday off like i really do i don't want my friday to be i want to do what i want to do on friday so sometimes i'll take it off sometimes i just work on things but friday is where i don't think most sales calls anyway happen so i don't want to create a perception that i'm available all the time anyway so that works and and my week and my and it's the math like you have to just create do a math equation on this one i try to have one strategic conversation every single week i make sure it's on my whiteboard right here that it helps me i want to have about three to five meetings a week and on an average we we push through one deal or so a week or not and again these deals could range anywhere from 10k per month advisory business advisory fractional work that we we sent to other people now that we have we are work coming in or we would actually price it in a way where it takes care of us for multiple different months it can be it could be rolling uh over a period of time over 30 60 90 days not just month to month so we do that that's that's how our metrics are um and then when it comes to content which is ultimately what people say well how do i get people in it and how do i people start so for us we just said we're writing a research note every monday so that's one piece of content that that just happens i typically write once a week here based on the conversations i'm having so it's very much in like very much authentic as opposed to just made up uh from weeks ago i share a framework or an idea around it once a week i see some results or celebrate someone and it's a combination of those five things and that i do you could choose to use one of the research and have a point of view on the research.

31:37Sangram Vajre:As a matter of fact, nobody says this. This is very important. This might be the fifth takeaway for you. If you don't write up single post, but just comment on the most important people in the industry that you're trying to navigate into, and you just comment every single day, five to 10 comments on different people who have lots of views and lots of engagement, you're going to have people who say, oh, who's this person? No, John over here is writing really amazing comments to this, and that's deep. It's not just saying congrats. It's actually going deep. Let me see who John is. And they'll come to your profile.

32:08Sangram Vajre:So you can actually get other people's following and all of that to your LinkedIn profile, which then if you haven't set it up, they would know what you do and potentially work with you. So the comments are actually more powerful than writing content. If you're not writing content, not into it, you actually can respond really deeply towards it because a bit, again, if you have 10, 20 years of experience, you will actually be able to have deeper content and that you're writing as opposed to just fluff content so so that's what you do and the last thing i'll say is that hey look if you're not having fun what are you doing if you are working whatever you're doing and if you're not having fun i think you just stop and rethink about it everything i said to you is really a mindset thing and see this is another screenshot you can take we create and when we help other people we literally help them thing through these 15 limiting beliefs that is stopping them from becoming the true business owner or achieving some of it.

33:04Sangram Vajre:And one of them is really that the own not run concept, which is how do you own something and make something out of it? And a lot of people also fear, have a lot of fear about it. So how do you create hope as your optimism, as your strategy, as opposed to fear? So again, you can take this screenshot as something people printed and put it out there in front of them every time they hit a roadblock or hit a no or feel a lull or all the things that happen to it so to finish off before we get into q a there are really three ways to build your business and you can choose any way you want and you have i've shared with you which ways are slower and faster but if you want to build on somebody's brand like there are multiple brands you can also build it on gtmos you can go to my linkedin and and see how to do that the in the feature section, you will see that.

33:52Sangram Vajre:But if you have a brand yourself and if you have an authority or a connection, you can literally be clear about it, get your ICP clear about it, who you do, what you do about, look at Sarah, Sue Foley, Lydia, Dawn, the several people I shared examples for. They're actual people on LinkedIn and you can see there and how they have done it and try to replicate it because nothing worse than people not knowing what you do, which is what's stopping you from actually moving in this direction. So that being said, thank you so much. And I'm open to any questions that you might have. thanks so much for listening keep tuning in to hear more great insights from the coolest marketers from around the world if you haven't ready make sure to subscribe and follow the marketing millennials podcast on apple podcasts spotify youtube or wherever you get your podcasts and if you like what you hear i would greatly appreciate you giving us a five-star rating it helps bring more marketers into our community

34:56You