Marketers, Are You Using AI like This? | Bathroom Break #105

0:07Welcome to a new special series called The Bathroom Break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the bathroom break.

0:41This is Jay Shwellison from Do This, Not That. I'm here with the ultimate marketing millennial, Daniel Murray. And this is our second attempt at starting this episode because we first started it. I was like, I said, Daniel, go, what the hell is that noise? It sounds like there's like a wind tunnel in your house. He goes, my air just turned on. What is going on at your house? Do you just have like, what is going on over there? People come to my house all the time and they think that it's raining outside. So they get freaked out that they want to drive, they can't drive home. And it's my air conditioning.

1:11I'm like, no, no, no, no. It's the air conditioning. But three weeks ago, my air ducts collapsed. And like, that never happens in houses. Like, they completely collapse. and my whole air conditioning unit froze. Oh. So it was frozen. So I didn't have air conditioning for two days in Florida, which was not ever good in Florida. Are you very manly or whatever handy? I don't know if manly is the right word. Do you, like, will you be able to go in and, like, unfreeze your air conditioning? No. No, that's not my thing. No. Do you do anything? Do you even attempt to fix it? Nope. I'm not going to attempt to do anything with my hands.

1:52I'm not good at that. I even get nervous when I order stuff that has a manual to put things together. Even if it's simple, I get so nervous. I put A to B to C to M. All right. Everyone get Daniel a gift card to Ikea because I feel like he could never buy anything there. All right. Let's get into this ridiculous episode. We're talking about AI stuff. There's been a lot of very recent changes to some of the AI platforms, and I want to give you, and Daniel wants to give you some very tactical things that you can do that maybe you don't realize you could do. So let me give you one very tactical one, and I'll toss it over to Daniel.

2:29So in ChatGPT, you may have seen that they've very recently updated the image creation. The image creation in ChatGPT has gotten exponentially better. But from a marketing perspective, there's a few things that you can do that you really couldn't do before. So one of the things is making carousels. Carousels on Instagram, carousels on LinkedIn are the top performing content right now on almost all of the different platforms. And it used to be on ChatGPT. You'd want to make a carousel on ChatGPT. It would be like these one-off images. But now with the upgrade that it's done, you can now go to ChatGPT and say, you know, create a six slide LinkedIn carousel about blah, blah, blah.

3:09And with all the other detail that you want, it'll actually produce all those images at once. And they're way better quality, way easier to do. You couldn't do this before. So little things like this that you may not think are a big deal actually are a game changer that you should be trying. What are you messing around with? I think one of the things that everybody should do as a marketing team is set up your cloud skills and have those skills in your back end. Because it's basically like a prompt that you never is saved over and over and over. It's a file you create. For example, I have one for my brand voice.

3:44So I don't have to keep telling Claude, like, here are my do's and do not's and this and that. So I suggest everybody invest. And you can also, there are huge threads on the internet if you type in Google or think Claude Skills for marketers. And you can make those, put those, there's like a paid media Claude Skill. But I highly suggest you test them, put them in your stack, in your AI stack, and it will help you. and it will help save you so much time, but it also will get you closer to doing things that Claude will be able to do as a marketer on your team. So let's talk in general, because I think people make the mistake.

4:25I'm very glad you brought up Claude. It was originally like, oh, what do you like better? Oh, I use ChatGPT, I use Claude, I use Gemini. As a marketer, you can't afford to do that if you want to have a career in marketing. If you're like, I'm a ChatGPT person, that is a fail. You need to say, okay, for the next few weeks, I'm going to learn Claude. I'm going to mess around with Claude and co-work and Claude code. I'm going to learn Gemini. And here's why. They're all very different. First of all, in Gemini, it's all tied into Google Workspace, all tied into your Google Ads account. You can do incredible things with Gemini in your Google Ads account, which obviously you can't do in Chatshipity or Claude.

5:00And then in Claude, you could do things like, for example, I connect my Claude to Canva. And that connector to Canva in Claude is incredible. ball. It's better than any of the AI within Canva. And then on ChatGPT, you have all the stuff that you had from originally. It probably knows you the best. But if you're only relegating yourself to one platform, you're not doing good marketing. And stop going to Starbucks. Take that money you spend at Starbucks and upgrade to Claude Pro, to Gemini Pro, and to ChatGPT Pro. It's more important for you to do that than with anything else in your marketing career.

5:34No, I totally agree. Because, For example, Copilot, if you're using anything Microsoft, it's amazing. If you're using anything, Gemini works. If you have a Google stack, you should be using Gemini. Claude is really good with connectors and skills, and they're coming up with new things. ChatGPT, ChatGPT is really good at writing headlines and testing headlines, and Claude's very bad. but Claude is a very good, better writer than ChatGBT. So sometimes when you're doing one task, just playing around and see the different outputs of every one could tell you which is best for your business, what could work better, but also the connectors is the key in how it connects into your stack.

6:23So I, with the new image upload thing or whatever, the update to ChatGBT, I did the stupidest thing that now everybody's going to go try to do. So I went on there. It worked great. And I upload a picture of myself. And I said, use this picture and then put, give me side by side. What is the celebrity with all of your data that I look the most like and put that celebrity's photo next to mine. And that's it. And so I put that prompt in and it came back and it put me next to David Schwimmer, the guy from Friends. And I was like very depressed because it was a very bad picture of David Schwimmer or whatever.

6:58But that's a very, very important thing that you can now do on Chachi Beauty is find out what celebrity AI thinks that you look most like. So, Daniel, if you were to do that, is there a celebrity that people say you look like a lot? No, but I've gotten, who have I gotten before? Who have you gotten? I want to hear what you've gotten. You want to hear the most depressing thing that I've gotten? This is a very sad story. So, back when Patrick Dempsey, before he became McDreamy, He was in movies like Can't Buy Me Love and Loverboy. And he was from Grey's Anatomy. And I used to get it all the time growing up.

7:32I was like Patrick Dempsey. And then Patrick Dempsey got a nose job. And then he went on Grey's Anatomy and became McDreamy. Ever since he got a nose job. Not once in my life since he got a nose job. Has anybody ever said I look like him? So it was cool for like a few years. I think I've got Vince Vaughn. before, but I don't think I look like them. Oh, that's cool. Yeah, I think I've got a Vince Vaughn. But lookalights are hard because sometimes you, the problem when you say you look like someone is it's a very big risk to say that someone looks like. So it's a very big risky thing to say because it could either go either way.

8:17I was actually thinking, I don't know if you're going to take this as a compliment, but I was actually, I saw a picture of Charlize Theron yesterday. You were like Charlize Theron? No, I think your wife looks like Charlize Theron. Oh, let's go. I'm going to tell her that. That's great. Yeah, I think your wife looks like, I literally think your wife looks like, and I was like, but then I was like, should I tell you this or no? But then I brought it out right now on the podcast. Oh, she'll be fired up. She'll be very, very. She usually gets the mom from Modern Family. I forgot what that woman's name is with the blonde hair.

8:55She gets that a lot. No, but I saw a picture of Charlie Ceylon, and I was like, that's Jay's wife? Charlie? That's nice. I'm definitely putting your picture to Chachapiti and say, who does this look like? I want to put you in, Chachapiti. I want to see what they say, what you look like. We'll tell, next episode, we'll come back with what I actually look like. This is very important stuff, by the way. Very important. Another great episode of that. Listen, everybody go and follow the Marketing Millennials and do this, not that. Leave a review if we don't stink or don't. I don't know. You're awesome later.

9:27Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing. And I hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Marketing Millennials. podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out. And it could be anything from email, subject line to any marking tips in the world.

10:01We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.