The AI Tools Marketers Should Be Using Right Now | Bathroom Break #94

0:07Daniel Fava:Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:16Jay Clouse:But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. each episode in the series we are going to go over quick tips about different marketing topics and if you want to be in the bathroom fine just don't tell us about it thanks for checking it out

0:39Daniel Fava:we are back with another episode of the marketing podcast i am here with the swole jay schwelzen because he just came back from a lift because he had a big super bowl weekend and um he had to get to hit the gym at 7 30 a.m so it was really yeah i hit the gym so hard let me tell you i

1:03Jay Clouse:i crushed the gym uh no i did the super was uh i definitely ate uh more than i should have you know i gravitate towards um towards nachos and the reason i do and i want to know your take on this is that there's really no end like your end of eating nachos is just when you decide okay I'm a farm animal. I've achieved farm animal status. I will now stop. It's not like a plate of food. So that's why I go after the nachos. What is your hot take on that? No, I'm a nacho all day. I make some good nachos.

1:36Daniel Fava:How do you make good nachos? Hit everybody with your recipe. So I get like a nice little tray for the oven and then I put tortilla chips and then I have beans, cheese, and then I do another layer. The key is to do another layer of tortilla chip.

1:50Jay Clouse:Oh, I've never done that.

1:52Daniel Fava:And then you do another layer of beans and cheese. And then it's all layered. And then you put whatever you want on top after. And then I hit it in the oven and broil it. Oh. Yeah. Look at you. It comes out pretty good.

2:08Jay Clouse:Listen, actually, I'm going to do the double layer. I've never done that. Most useful thing to come out of this show in the last 50 episodes easily. Speaking of the Super Bowl, though, So there was that commercial where Anthropic was making fun of ChatGPT for taking ads. Do you see that commercial? Yes.

2:27Daniel Fava:And I love like a little nerd rivalry because we needed this. Like Mac PC was a good one back in the day. And it's kind of like a Kendrick Drake now. But for nerds, it's great. It's great.

2:43Jay Clouse:I love it. It was a great ad. It was a great ad. I think it really got under the skin of like everybody at OpenAI. But related to AI, so let's talk about what we're going to talk about today. You know, everything out there is, you know, the end of the world. AI is taking over every job. The stocks are all going in the toilet. Who cares? Whatever, because all the sophisticated AI stuff. But for marketers, on the day-to-day basis, I think a lot of people are like, that's great that they're going to be able to do my dishes. But right now, how do I use it actually in my day-to-day? What are the things out there besides for me going to chat GPT and saying, you know, write me a subject line?

3:19Jay Clouse:What are things that people can be doing? What are tools people could be doing? So let's go down a list that we're using and what we're doing. What are some that you rely on for different things?

3:27Daniel Fava:I mean, I'm just going to say the obvious one to get it out of the way. So everybody like I do think that for creative writing, for writing, Claude is the best. Beats Gemini, beats Croc, beats chat GPT. There's no question. So if you're trying to at least start something and get something close to your voice and tone and you teach it how to do it, there's no better. And it's getting better and better each day. So I would train on Claude if you're writing things or repurposing things.

4:03Jay Clouse:I like Claude a lot. I will tell you, the one that I've been using a lot lately is Gamma. By the way, we're not paid by any of these tools. This is not an ad at all. This is real. So gamma, G-A-M-M-A dot app. This is awesome for making presentations. So I don't know about you all, but like when I go pitch a client or I have to give a talk or I have to present to a small group, I'm always making decks. I use Canva. I used to use PowerPoint. I became a Canva person in the last like two years or whatever. And now all I do is I take whatever information I have. It could be all these different docs or whatever.

4:38Jay Clouse:There's nothing in presentation form. I go to gamma dot app. I upload it and then it has like an AI prompt bar. And I write, I want this to be cool. I want it to be bright colors. I want it to be in the tone of blah, blah, blah. And make me a slide deck that's less than 15 slides. And in three seconds, it makes a slide deck that is exponentially better than I can do. And they have a free version, which you could use and do all of this. So I'm a big fan of gamma.app.

5:05Daniel Fava:I would, I mean, one of the best tools I use, i would say pretty much like daily is just script because i have a lot of like videos that go in and the ai editing of those videos and chopping them up and figuring out um taking out transcripts and um it's one of the best tools if you are doing any sort of long form video or short form video because you can edit out um likes figure out where they are um figure out who said something on a podcast it's just such an easy tool to automatic automatically and easily edit videos

5:47Jay Clouse:that you are producing yeah the script is very very cool i'll tell you one that i think is so amazing that's under underutilized and that's replit r-e-p-l-i-t dot com what is replit So if you have any business idea of any kind or anything you want to do within your business, I'll give you an example. You go there and what goes on there is vibe coding. So vibe coding, the cheesiest phrase of all time, but basically you don't know how to code and I don't know how to code. And you could just basically talk out what it is that you want to build, right? The website you want to build, the business you want to build, whatever it is.

6:23Jay Clouse:And Replit will actually create it, a functional version of it. So I'll give you an example of what I mean by that. I had this idea. It was a horrendous idea of this whole job board. I wanted to make this job board thing for marketers in certain categories. And I really wanted to flesh it out. I went to Replit. I'm talking about in, I would say, less than 15 minutes, I had a fully functional, really slick job board that you could do and use. And I could have published and turned to whatever. And it is fantastic. So if you've never checked out Replit and you have a business idea of any kind, I'm a big fan of it.

6:58Daniel Fava:I'll give a shout out to my wife, Ari, but she showed me, have you seen Nano Banana from Google and how it makes, yeah, the ads they can make, like quick spinning up ads. If you were spinning up ad creative, I would go check out Nano Banana. It's like one of the best tools out there for spinning up like quick ad creative.

7:22Jay Clouse:By the way, I could not agree with you more. I think Gemini, which is, you know, so Google owns Gemini. nanobananas part of google and gemini i am on team gemini like i have i have almost barely used chat gpt and i absolutely believe if you go back to the browser wars back in the day netscape came out first crushed it right and then internet explorer which nobody uses now because everybody uses chrome but internet explorer really came out was the dominant from microsoft the dominant web browser it crushed netscape we are living in the same moment right now you have open ai that makes chat gpt first mover advantage everybody uses chat gpt but gemini from google is the internet explorer of back then it will i believe ultimately and is crushing chat gpt um because they can't lose them

8:13Daniel Fava:because they're they have all youtube data all search data it's like how could you if gemini

8:19Jay Clouse:loses it's something went wrong yeah i agree did you see by the way this week that uh a youtube revenue has now passed netflix revenue that's wild in terms of like you know ad revenue and all that i mean it just shows you the power of youtube it also shows you that how many people are just like

8:38Daniel Fava:watching youtube shit like i think it's just like but also youtube tv is like really good like not they're streaming they have like they have everything now if you want to be on youtube

8:47Jay Clouse:I'll tell you about YouTube, what I've learned, because I have a YouTube page. It's at, I think it's at Jay Schwedelson or at Schwedelson. I think it's at Schwedelson. I don't even know. I should know. I'm embarrassing. But what I've learned is at first, I was trying to get a boatload of followers. Getting followers or subscribers was really hard on YouTube. But then I found it doesn't even matter how many subscribers you have, because you could have videos that just rip because they're good. And it's irrelevant if you have a lot of subscribers or not. I get way more views than I have subscribers on some videos.

9:16Jay Clouse:And so now all I care about is better quantity. I care quality. I don't even care about how many people subscribe.

9:23Daniel Fava:I mean, especially now where if we're talking Gemini and we're talking about if you're making YouTube videos and they're like useful YouTube shorts or YouTube videos that are answering questions that people have, they're going to start showing up. And I guarantee you those videos are going to start showing up and answer engines. and 100 and and like actual like clips on the bottom because have you do you see like google google maps now how restaurants not gonna add like video like videos from their social on the bottom to show i think that's super cool and like super useful and for that so i think google is

10:05Jay Clouse:just king when it comes to those type of things 100 well before we wrap up here what is another recipe do you have like a guacamole recipe do you have another like i mean some other recipe that you're just hiding from us that we just need daniel's secret to life no i make the most

10:24Daniel Fava:simplest things and i how do you make eggs i feel like you have a good egg recipe um depends i'm like more of a like i guess like it was i do scramble and i i think the key to scramble egg is like pre-whisk it and then add a little bit of milk in there or like to like keep a little thick

10:42Jay Clouse:before so i think what about creme fraiche you ever toss in a little creme fraiche a little fancy i mean that that's like that's a schwedison household a little bougie yeah it has a little

10:52Daniel Fava:creme fraiche i i think i'm more on the sour cream boat oh yeah we use greek yogurt instead of uh sour cream is low key actually there is a um a secret um dip that ari's family does where um um she gives sour cream and then you know that like fresh onion soup packets uh yeah yeah you pour it in like sour in sour cream and you but the next level if you want to make it healthier you pour it in greek yogurt and then it's like a healthier version of that

11:25Jay Clouse:see i think you had a secret recipe for us wow i think we could switch the whole show from now on we just do recipes this is our new move i think i'm the the the modern day martha right now you're you're megan markle basically yeah uh all right we'll see you all the next one daniel come on man i gotta get back to work get out of there all right while he's still in there this is jay check out my podcast do this not that for marketers each week we share really quick tips on stuff that can improve your marketing and i hope you give it a try oh here's Daniel. He's finally out.

12:01Daniel Fava:Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out and it could be anything from email, subject line, to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.