The LinkedIn Growth Strategy To Use | Bathroom Break #76

0:01Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and Subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for another episode of the world-famous bathroom break.

0:37I'm here with Daniel Murray, who's the ultimate marketing millennial. I'm Jay Schwettlson from Do This, Not That podcast. So, Daniel, before we get going, I want to talk to you about your weekend plans. So, Allie goes on a girl's trip every weekend. So, she just left on her girl's trip. So, I'm riding solo this weekend. So, I woke up. I'm like, what am I going to do? And basically, I wind up eating more than normal and watching Kitchen Nightmares. That's all I do when I'm by myself with Gordon Ramsay. Do you have bigger plans than I do? Definitely not. I mean, I guess actually I do have a huge plan.

1:10We're going to the first time to a restaurant with the baby. I think that's a baby. That's a scary plan, but it's the first time. Are you going to go to a loud restaurant? No, we're just going to go sit outside, go for a breakfast time. but we just want to have him experience it for the first time okay so that's good that you're sitting outside and it's breakfast because if you were one of these people going to like a nice dinner place you brought your kid i would shame you and say you're a horrible person oh i would never do that because i i if my kid cries out i'm the type of parent who i'm out i'm not going to yell at my kid but i'm going outside and just soothing him to make sure he's okay so i remember the first time we took our son to dinner for the first time with you all he just started crying and we just bailed.

1:58We left and we didn't try it again for like a year. Screw that. Well, this is probably going to happen to us. So tune in next week to see that we're never going to go to another restaurant again. All right. Well, since you are tuned in, let's talk about what's going on. There's been some changes to social media, LinkedIn, Instagram, other things. And they're actually kind of game changers. So Daniel, take us through one of the biggest ones right now that people are sleeping on, which is LinkedIn and what's going on with comments and stuff. Yeah, so I just want to start by saying when a platform launches a new feature, that means you should be testing that feature or using that feature.

2:39So LinkedIn a few months back or maybe I'll just say a few months back launched comment impressions, which allowed you to see how many impressions you're getting on your comments on posts. And what that signals to me is LinkedIn wants you to comment more. So what I also was noticing is if you have a company page right now, post impressions are going down. They're not showing as many posts in the feed. So what I started doing with the Marketing Millennials is commenting on people's posts, but not only commenting on people's posts. I would use images that I wanted to test for regular posts. So memes, different type of images that have gone viral before that.

3:29And I spun it up, remixed to make it marketing and commented on popular people's posts. And basically, those are getting as many impressions or more than my regular posts. And they actually are growing the Marketing Millennials at a faster clip than I've grown when I was posting. on then. So I think if you're not having a commenting strategy on LinkedIn, you're not going to grow as fast as you really want to. Okay. So that's wild. Let me just try to digest that and say it back to you. You're saying that going on posts that are out there of other people, like relatively popular posts or super popular posts, commenting on there, putting something, not just like, yeah, thumbs up, but something like useful, putting an image in your comment, you're getting as much if not more impressions on the comments that you're leaving than if you do just a post on the feed of the marketing millennials page itself exactly and the thing is when you linkedin when you scroll it shows oh marketing millennials commented and it will show the comment so people are liking that comment commenting back to that comment and it's becoming a your own post within a post it's kind of like a subreddit um vibe uh but it works really well but the thing is you need to what i recommend people to do is have a have a database or have a folder or have something on your phone of images and memes and um ready to go ideas is so when someone comments something that is relatable to something that you saw you can comment back with that on their post so the key is to get on that post as quickly as possible not just comments on a post that is 48 hours later you want to get in these people's posts pretty quickly and i think one of the most valuable things is what daniel's really talking about yes it works on your personal page for sure but he's doing this marketing millennials which is a company page and if your company page is not seeing the traction this is the strategy strategy and i'll add one more thing two more things on that actually one it's a great way to test content on a low left way so because if people don't see it it doesn't really matter and if people see it it becomes a new post and it's also a low left way of if you are stuck in these barriers of brand and heavy guardrails it gives you more flexibility to test fun ideas as comments first before you bring it to your company page so i wanted to add those two things so and we'll probably have to do a part two another other social media changes because i just want to send this linkedin thing for a second um are you posting less actual posts on the marking millennials page now is that like okay we used to post i don't know how frequently you post it daily or whatever are you now actually posting less and just that that's part of the strategy yeah i used to post like twice a day um on the market millennial seven days a week and now i'm posting one a day and i'm posting way less than i did the last four years but i'm commenting way more so um i took the energy to just comment way more because i saw the the results.

6:52So for example, last year I grew like 50 % more than I would have grew the year before by just doing posts. Well, let me help Daniel for a second. Daniel's going to say market Melissa's 1.2 million followers on LinkedIn. So he's doing this at scale. So that's why it's useful to hear what he's saying. All right. So how did you, how much did you grow it? So basically like the year before I grew 200, I grew 200 ,000 followers this year. I'm closing and then like 300 ,000 followers growth by just doing straight in the last 365 by just doing a commenting strategy. That's crazy. Yeah. That's wild. Let me ask you a question about the comments.

7:32Are you like some sort of really deep, you know, person? Are you going on there and writing like five sentences per thing? Or is it just kind of like, you know, one sentence or something funny or like when you actually comment, what are you commenting? Yeah. I mean, I fulfill what my brand does so i'm doing memes i'm doing um images i'm doing things that are relatable to that post that i feel but i see people doing this this having an insightful paragraph in that post that are also getting tons of attraction on those posts so you could do a good text post you could do a good image post i suggest you do more because it sticks out in a feed where you have more um if you have more real estate to work with so if you're going to do a text post add more or if you jay does this too he has like funny one one liners and stuff like that that work very well too so if you have like a funny cat one liner and a post it works as well or horrible one liners those also hit really well those are my jam uh the best part is now my teenage kids are on LinkedIn, so I'll post something and they'll get it and they'll just immediately text me like, you're embarrassing.

8:49I'm like, really? I mean, leave me alone. His kids are going to be LinkedIn famous, so you should get on the bandwagon now. So if you want to give them a follow. I'll put them in the show notes. Follow Jay's kids. They are starting to post on LinkedIn and they're doing really well. I text them, I'm like, do you like having a roof do you like having food what is your problem don't shame me i'm not trying to embarrass myself but that happened many many years ago uh speaking about embarrassing yourself so okay you're out for breakfast or whatever and then somebody comes over and like oh my god your baby's so cute because you've now you're taking your baby out for breakfast whatever and and they come over like how close will you let a stranger get will you let them get within like two feet or is there like you have a threshold of how close you have a threshold um and i'm definitely gonna try to find like a corner table where the baby is like facing out where it's blocking the table is blocking everybody they can look from a distance is that because you were alignment in college you're like trying to block i i'm blocking my baby actually someone yesterday i was on a walk and i was like just stopping because i think ari went in to go get coffee at a coffee shop and this person like puts his head in my crib and goes that baby's so cute and i just pushed i was like you're not coming near i wasn't even saying anything people yeah i'm like i'm like sorry i didn't push her but i pushed the car i pushed the stroller i'm like i'm out of here right daniel gets sued for assault once again we've crushed this episode uh everyone go on linkedin comment on everything Most importantly, leave Daniel a review.

10:36Tell him that he is the goat because he is. We appreciate you. And we'll see you at the next bathroom break. Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing. And I hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast. but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out.

11:10And it could be anything from email, subject line, to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.