The Marketing Tactics Everyone Uses (But Won’t Admit) | Bathroom Break #100

0:07Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back and this is the 100th episode of the Bath and Break.

0:46Surprised we made it this far, to be honest. It was a little joke of an idea that turned into a joke of a podcast. And now we're going to have the 100th episode and I'm here with the Jay Schwetlson of Do This Not That podcast. And I said it right the first time. But I want to kick this off and ask you something very important, which is, what is your most embarrassing story in your career? Oh, that's nice. Yeah. For the 100th episode, I'm glad we're doing special stuff because I I genuinely didn't think we'd make it past episode two of this literal nonsense trash. And then I want to know your most embarrassing one on the back end of all this stuff we're going to talk about today.

1:30But I had one experience in my career that really was really the end of me. So what happened was I was at a conference and I was at the conference hotel. And you know the conference hotel, everybody stays in the conference hotel, like every single person. Well, I lied to like 10 different people and they said, you want to go out for dinner night? You want to make plans? I said, no, I got plans with other people. but it was a lie. I didn't want to go out with them. I said I had other plans. So what I did was I went in my own room and I was watching House Hunters. I'll never forget. I love that show.

2:00And I ordered a cheeseburger and then like a disgusting fat slob, the food came and then I was eating it in only my Tommy John boxers, like no shirt, which is gross. You don't want to eat a cheeseburger with no shirt on, nothing else. And then I'll never forget. I finished the burger. Okay. And then it was one of the, you know, still the old school trays. Right. And I wheel it out into the hallway and then all of a sudden they hear and the door shuts behind me. And I did the dumbest thing a human being has ever done is I knocked on the door, which I still don't understand exactly why I was doing that because I was the only one in the room.

2:39Let me back. Yeah. I was back on the door. I was like, I'm so screwed. I was just my boxers. And I'm like, oh my God, what are we going to do? And I go, that's it. I just got to go. And I thought there'd be like a phone by the elevator that they used to have that. There was no phone at the elevator. I got in the elevator and then there were people in the elevator because I was like, I got to go to the front desk. And there was, by the way, there was a mirror in the elevator. You do not want to see yourself with no shirt on, with other people in the elevator, having just eating the cheeseburger.

3:07It was a horrible moment. Get off the elevator and everyone from the conference is like there with their badges on. People are like, hey, they're giving me a weird look. And I get to the front desk. I'll never forget. The guy at the front desk goes, how can I help you? I'm like, dude, I'm naked. I need to get into my room. He goes, do you have ID? I go, no, I don't have ID, clown. And it was a horrible moment. So that's my story. I don't think I can even top that with a more embarrassing story than that. I think I have not had that of an embarrassing story. I hope nobody has. All right, we're going to get to your story at the end.

3:46but I want to do this special episode, something we've never done, which is mildly embarrassing, which is I'm going to ask you a series of never have I evers, and then we're both going to answer them because we're cheesy, and this episode's cheesy. What do you think about that? Yep, let's go. Our 100th episode. All right, here we go. Have you ever sent out a promotion? Never have I ever used last chance in a promotion when it was actually not last chance on the promotion? Oh, I've definitely put last chance on a promotion. who hasn't done that like seven last chances yeah get emails back I thought the last email was the last chance you always text me too I said like last chance to register and then you know it's not you're like this is not last chance Jay will say there's 700 spots left for a virtual event and it's free there's no 700 spots left there's a store near where i live and like once a month it has a giant thing that says store closing but they're like only closing for that day it's amazing that's that's that's great it's amazing i also think it's good to have like beside like like sold out like instead of close like sold like i sold outside halfway through the day instead of saying they just go home and they just put sold out uh i think it's smart all right never have i ever deleted a post uh because it flopped oh once a week once a week i i think i think i think people shouldn't be afraid of doing that i think some if you had you can delete posts it's not a bad thing to delete posts it's not i don't care does that well you know all about it better than i do on the algorithms like instagram or linkedin if you delete a post does that hurt your algorithm or your whatever no but I think if you delete a post and repost something pretty similar, I think that I have, it's not proven, but I think I've seen negative net results of reposting the same post on the same day.

5:53Cause I messed up. All right. Never have I ever used the R E colon in a subject line. That was not actually a reply email. Oh, that was probably like 12 years ago on a, like, you know the sales emails we're used to the sales email yeah that's a horrible tactic by the way i i feel like a terrible of a marketer to do that yeah no i i i'm so against that tactic i don't care if it works i just think it's total absolute garbage all right never have ever laughed at a joke that i didn't actually understand oh who doesn't do that i mean i feel like you just laugh at some things just to like give comical relief to things uh i think everything's funny

6:44all right i got another wait you didn't answer the question why am i answering the questions you don't know i know i always laugh at everything that's 100 true all right this one i'll answer also never have i ever pretended i didn't see someone to avoid talking to them oh like a week ago i've done that do that daily i i yeah like i i saw someone i knew at costco and i'm like i ducked i ducked and at conferences i i purposely duck like i don't want to get into conversation you're like six five you ducking doesn't really yeah well it's even more embarrassing if you try ducking and they see you that's embarrassing like you start trying like ducking and then they see you ducking you just have to come back from that no why are you talking all right when since this is the 100th episode of the bathroom break never have i ever used a port-o-potty i mean i've done it a bunch of times i mean i mean have you right by the way is there anything more disgusting like when you really think about what a port-o-potty is everything more disgusting on earth than a port-o-potty Like, how did that get approved?

7:54But I also think the worst type of port-a-potties are at, like, festivals when it's 100 plus degrees outside. And you're hot in the port-a-party, and it's 100 degrees, and you're sweating in there, and it's smelling. And all you want to do is get out, but you need to go so badly. Yeah. People are going to love hearing this. They should be, like, illegal. I mean, they just really should be. Yeah, but where are people going to go? Just on the ground at the festival? All right. Before we run out of time of this thing, I want to know your embarrassing story. You already heard mine. I don't have one that's so embarrassing.

8:31I mean, I've done embarrassing things I regret in marketing, but this is probably relatable, but I got super embarrassed that it happened. And Jay probably doesn't know about the story, but me and Jay were on stage at Inbound. And five minutes before I start sweating and having the biggest panic attack. It was a panel that you were going to be on. Yeah, a panel that I was moderating this panel with my wife, Ari, Jay, some other two. And granted, they brought someone on the panel. And I kept saying in the panel, this guy, because I didn't remember his name on the panel. So I was just going to say, and to you, and this guy.

9:10But that's another story. That was really embarrassing for me. I said everybody else's name, but I did forget the guy's name. I was like, this guy? so I'm having a panic attack and I'm sweating and I'm I said to Ari I'm like I'm not going on stage I'm not going on stage I'm going to walk out right now I'm going to walk out this thing sweating um and then one minute before stage they're like oh we're going on stage and I'm like I'm leaving and she's like okay fine I'll moderate so Ari I already had to take the whole thing and moderate and I'm sitting there I get on stage and the first thing I do when I get on stage is like hi and i started waving at everybody because i was so shy i was so i was in such a pain i swear i was my heart was racing out of my but i was sweating it was super embarrassing it's not when i see you on stage you seem so chill you don't seem like like no inside of me inside of me to my core it's it's bad uh you know it's good for everyone to hear that because anybody who says i've done a zillion speeches anyone doesn't says you don't get a little bit anxiety or whatever it is very normal to have nerves and anxiety and feel weird about talking in front of big groups small groups or whatever it's called being a human uh i don't care what anybody if you look at jay before going on stage this guy is chugging celsius's that's true and like walking around like smiling at people and then gets on stage i'm yeah i'm like could i get a beta blocker, please?

10:41Can I get a beta blocker before I get a stage? Please. Does anyone have a beta blocker? I need it. Well, we did it. 100th episode. Daniel, what is your prediction? How many episodes will this thing continue on for before everyone's like, this is ridiculous? 101. Yeah. After this episode, when we talk about porter parties and embarrassing Jay eating a hamburger without a shirt on. Naked. Right. Yeah. I just couldn't imagine. I heard Ed Sheeran did that once, but he was actually sleepwalking and he was actually naked. And he had to pay the hotel to get rid of the footage. Oh, I should have done that.

11:27Lucky, this was probably not where you're like the Jay Shwedelson right now. No, I'd actually given a speech that day, which is the best part. Oh, great. People are waving at me. I'm like, good speech, dude. Is something wrong with you? I'm like, hey, can I get the slides? I'm like, bro, you know. Well, we did it again in 100 episodes. I can't wait for the next 100. Everyone, follow the show. Follow the Marky Millennials. Follow Do This, Not That. And find your local port-a-potty and think of Daniel while you're in there. And if you mention this episode in the reviews that we know you listen to this episode, and do it on Do This, Not That podcast.

12:06I want to see it. Thanks. Peace, everybody. Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing. And I hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast. But also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out and it could be anything from email, subject line to any marketing tips in the world.

12:45We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.