What's Working on Facebook Right Now | Bathroom Break #119

0:00You think about Facebook, oh, it's a bunch of people like, you know, boomers that don't, you know, they're just wishing each other a happy birthday. That could not be further from the truth.

0:18We are back with another bathroom break. I'm here with the new and improved Jay Schwedlzen because he just touched grass this week. um, well, a couple of days ago and I'm really happy for him because he was out in like literally the wilderness. So do you want to talk a little bit about that and how you like have a new perspective on life now? Yeah, right. I was in Montana. Uh, so every year me and my six buddies from, uh, college, we got, we know each other since we were 18 years old. We go on a guy's trip together every year. We go somewhere different. So this year we went to Montana. We were in Bozeman.

0:57We were in Big Sky. And yeah, I'm not usually one to interact with moose and bear and cows and other farm animals, except for people I hung out with in college.

1:13That's such a bad thing to say, but it's true. But yeah, it was great. And not a lot of people out there. But the people I did see were really nice. Have you ever been to Montana? no i haven't ari got invited to um something in montana but where we can't go because there's a conflict but one of our friends lives in bozeman and he says it's like the best thing ever like yeah there's actually a lot of young people because of montana state is right there but i will tell you if you can go uh you should go it's not easy to get to at all um and what else can i talk about bozeman um what's your favorite activity you did oh we did um river rafting which was great uh that was awesome and played some golf which i'm terrible at but when you're at a high altitude the ball goes further and um yeah and i just stuck out like a sore thumb which was amazing so there you go so you really trust guys you went to all the way to montana to play golf.

2:13That sounds great. All right, screw off. All right, today, we're going to be talking about Facebook, the forgotten platform that I don't care if you're a business marketer, a consumer marketer, a nonprofit marketer, you're tuning out, you're like, Facebook? Nah, I don't care about Facebook. It is, I don't know if it's had a resurgence or what's going on, but we're going to get into what's working on Facebook, and everybody needs to just focus back in on the original mothership, because this thing is crushing it. Daniel, are you seeing Facebook crushing it? Yeah, so like everybody talks about Instagram, Instagram, Instagram, but I actually see more impressions and people that people call it underpriced attention.

2:53Like there is attention on Facebook when you have little followers on like a fan page or your company page. If you post on that on those pages because it's getting recirculated into the feed. Facebook is doing something to boost get more content on the feed because I think they've had so many ads for such a long time that they want to be showing and also you can also if you don't want to really fully post there yet you could also if you post like a reel on Instagram and you can post it and share it over to Facebook and I do that all the time when I post a reel I share it over so I don't think that's one thing and I know there's another thing that I really am i big on is facebook groups i think facebook groups are like a hidden community play i think people it was grateful of it but i'm in so many facebook groups right now like as a parent where there's like um there's like like community groups there's like boca dad groups there's like these groups these miami groups there's this group so there's so many groups that you could be a part of and like you can create so many things for your for your audience too like you can create like a a marketer group or because there's so many people that log on to Facebook daily and especially if you're a marketer you're logging on Facebook daily even if you're because you're running meta ads and stuff like that so those are two things I think people really are sleeping on yeah I'll give you a couple plays in terms of Facebook that we're seeing work incredibly well let's talk about groups though a little bit more so the reason everybody out there I don't care if you're a boring B2B brand or whatever brand you are, you need to be creating a Facebook group.

4:35And the reason is this. Facebook is very focused on it. Just in the last few months, they launched a new app. Metal launched a new app called Forums. Forums is actually Facebook groups in a standalone app, right? If you download a forum, you get access to all the groups, has some extra features. But it is when, you know, and Daniel's talked about this before, when a platform does something like that, that means that that's where they're pouring their energy. And so, first of all, download the Forms app. It's very cool. But when, let's say you are a boring B2B brand. Okay, let's say you're a thing, you sell HR software.

5:07You start a Facebook group for, you know, not with your brand name necessarily, but, you know, HR tactics that you need to know powered by X, Y, and Z company. Or if you're a consumer brand, it could be health tips you need to know powered by whatever. And it's about the topic and not just your brand. I did this for my book launch and it was phenomenal. So if you haven't launched a Facebook group, you should do that. It is the only community play that actually works. You can't launch a Slack community. It doesn't work. You can't launch these other communities. Everyone forgets about them. But Facebook group communities work and they still crush it.

5:43There's a company called Dad Gang that they sell hats for dads. But they have a Facebook group. And they do all product testing and also exclusive launches on there. and they have like thousands of people in that group, like thousands of dads coming up with new ideas for hats, also dads talking.

6:09And the crazy part is what they do too, which is people don't think about that, is a lot of people like run ads to like their website and stuff, but they run ads to get net new followers and net new people in their groups because they know that's like a hidden VIP group where if they launch a hat or they launch something, it will sell out way quicker because these are raving fans that care about the product. So they run actually like low spend ads to get more followers and get people in their Facebook groups too. Also, Instagram has a group type thing. I'm blanking on the name, but they have a group setting where people do exclusive launches in there too.

6:50So you're sleeping on it if you're not creating this and trying to build a following on these two platforms. Yeah, the other thing I want to say about Facebook is that so for all of our clients' webinars and for the virtual events that we run, and these are business-to-business things, we run paid social everywhere trying to get people to register and do all this stuff. I mean, Reddit, LinkedIn, Instagram, Facebook, Connected TV, you name it. And the lowest cost per registration across any platform for even niche B2B categories by far is Facebook. And then the craziest thing, the highest show up rate, because we look at back to the original source, the highest show up rate for any of the people that register from any platform is always Facebook.

7:38You would think you think about Facebook, oh, it's a bunch of people like, you know, boomers that don't you know, they're just wishing each other a happy birthday. that could not be further from the truth. And if you're not using this for your boring B2B brand, your consumer brand, your nonprofit brand, you are sleeping on the most cost-effective channel on the planet. And we've talked about this in a previous episode, but what you could do is like get your list from wherever you are, wherever your database and stuff like that. And you can upload a list of emails to Facebook and they'll give you a match rate of who were.

8:14and you could run ads to the matched list. So you could target people who are in B2B, even though they're not, because job titles aren't right on Facebook. That's the advantage of LinkedIn. But you could do targeted lists and upload them into Facebook. And you also could target groups too, which people don't get. You target marketer groups and stuff like that, people who follow marketer groups. So there's a lot of advantages of being on Facebook organically and paid I want to go back to my trip here. I have a question I want to I want to know if you think this is super weird because I do so when we were all flying home me and my buddies Two of my buddies lived in Florida.

8:58So we were connecting through Chicago So they were on the plane me and then one of my other buddies who was on the plane a third guy He actually lived in Chicago. So we're on the same flight flying through Chicago. So we get to Chicago on the way home We land, all right? And then me and my two buddies who were still flying to Florida, like, we have to go find our connection. But the guy that lives in Chicago said, well, why don't we all go get something to eat? And we're like, but you live here. Why don't you go home? He goes, well, sometimes when I land, I eat in the airport before I go home.

9:32And I said, that's not normal. You go home when you're in the city that you live in. You go home and you eat at home. have you ever landed in this city where you live and then you stayed in the airport and like you eat dinner is that not the most weirdest thing you've ever heard that's psycho i mean the furthest the furthest i would go is like by a water like that's the furthest i would go on the way out but i've never once or i'll like clock restaurants and be like when i connect here one another time I'll go to these restaurants, but no, I've never landed and been, oh, I'm going to go to eat.

10:13And it's more expensive. Like, what are you doing eating at that? We got pizza. And I was like, bro, I go, if I can survey every single person in Chicago O 'Hare Airport, you're the only person who just landed and lives here and is eating now. I go, you're a weird dude. That is a, you have a weird friend. I can't wait to clip. this incentive

10:38this was a great episode again I bet you there's a group for people who land and love oh that's a great idea we can start a group on Facebook exactly all right everyone leave Daniel a comment or something he's the best all right see you the next one

11:04Bye.