Your Landing Page Needs Work | Bathroom Break #70 🚽

0:01Ari Murray:Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and SubjectLine.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. This is a very special episode of The Bathroom Break.

0:37I'm Jay Schwedelson from Do This, Not That. Not only do we have Daniel Murray from the Marketing Millennials, but we have the most important guest we've ever had, also the only guest we've ever had, Ari Murray. Daniel's far better half, the person behind GoToMillions. She's amazing. I cannot believe Ari is here. Thanks for being here, Ari. You know, I just came in here to get a glass of water. And look what they've made me do. So nice to meet you all. Big fan of the series. Love Jay. Jay knows cool and happy to be here. And they said it's quick.

1:09Ari Murray:Before we get into this episode, let's just hype Ari up a little bit. Ari has worked with some of the biggest celebrity brands out there. She's the chief growth officer at Char Brands, which launches some of the coolest brands on the internet. So we've got a real expert here. And today we're going to talk about landing pages, Ari. So let's kick it off. What is your number one tip that someone should do on a landing page? I think the best thing to do is just to design for mobile. I think so many times you land on any page and it's so beyond clear that they had a really good idea and they just don't understand their page breaks and what people can consume on their phones.

1:51And everyone's on their phone. It's the first screen. And I think that it's really important to design in situ, even when you're making a skeleton, even in a Google dog, you need to remember your character counts and need to understand your breaks. So I like wince when a CTA is below the fold. It makes me sick. Do you ever like look at, OK, it should only be a horizontal form or vertical form, it should only be this many fields. like are there things that are like table stakes that you can never do this or you have to do this i think it's really case by case i will say for me a pop-up or a form that works best is full screen right now i think when there's an opacity there and you can see behind and it takes over but i think a little small pop-up on mobile or a little small form on mobile for whatever your industry it doesn't work the way it should especially when there's really good pop-up builders and form builders.

2:46So of course, the shorter the form, the best. And if you do need to ask a lot of questions, a two-step form, or at least you collect the information and then they submit and then you can get more later, that works well. But very case by case, but I really prefer a full screen takeover. When do you know to go to a two-step form? I think that's a good question. Dana, what would you say?

3:08Ari Murray:I would say a two-step form. If you are wanting to do something like collect birthdays, Um, so like, if you want to do like offers, like birthday offers or half birthday offers or something like that, I would do like a two step form where it's like, I like birthdays and not another two step form idea is like, if you're trying to get people in certain situations, like let's say you're pregnant and you're like, or you're having a baby or have a baby, like you can have like step forms of like, where are they in the funnel so that you can target them with different ads. So you could do that as your first step and then have a pop, uh, email capture after.

3:46Yeah. And I mean, to be compliant too, for D to C to get the phone number, we need a second step. So email first, then phone number or phone number first, then email, but not on the same form. I want to see which one of you know, know each other better just based on what Daniel just said. And whoever gets it right first is, is the winner and is actually the person, the relationship. That's the goat. Okay. So you brought up birthdays and stuff. I want to know what is the other person's half birthday? Oh, May 12th. That's his? Yeah. Wow. That was wild. She celebrates half birthday. But it's not fair.

4:22Dude, that's wild how fast you knew that. But I know it because it's also our dating anniversary. And he asked me to be his girlfriend at like 1159 on May 12th. And he almost waited. So in case we broke up, it wasn't a memory on his birthday. No. I swear. I swear you were looking at the clock

4:41Ari Murray:Oh my goodness That's a claim Her's September 30th Her birthday is In our family Birthdays are huge So we do birthday month kickoff Birthday week kickoff Birthday eve And then birthday And then half birthday It's true And the worst thing he does on my birthday every year It'll be like 9pm and he'll be like I'm done. I did it. I don't have to do this for 11 months. Her birthday's on the 30th. It's a whole month. No, I am disgusting. Wait, wait, wait. Do you get a gift on birthday Eve? Not a gift. It's like you just get special treatment. There's usually a donut. Okay. Usually. Recognition. It's a recognition.

5:28Yeah. Treated well. Okay. And so back to our marketing tips. Do you think that if you're a brand, you should be sending out birthday emails and half birthday emails yes chipotle does and i really like it and i always use the credit they give you a free drink on your half birthday wow and i think it's a nice touch i don't think it's gonna save your business but we have to send so many emails all the time that say nothing so might as well capture i mean give them something one extra

5:55Ari Murray:field like let's say birthday you can do like zodiac sign things you could do birthday offers You can do like a birthday gift with purchase. Like there's so many things that you can add just by capturing one extra field from someone. So it just adds an extra layer of personalization in your email marketing and your paid marketing and any part of your art. Would you say it's really romantic if Daniel came home on your quarter birthday and said a happy quarter birthday out of nowhere? I think it's too far, even for me. Okay. But do you guys all know that Jay's favorite cake is a coconut cake? That's true.

6:31And that's also my favorite cake. That's why we're awesome. We're friends. That's right. A hundred percent. Daniel, what's your favorite cake? Oh, that's a good question.

6:40Ari Murray:Sweet Lady Jane. Oh, Sweet Lady Jane in LA. It's a berry cake. It's so good. Oh my goodness. Sweet Lady Jane in LA. Like I crave that cake. All right. One final question. So is Daniel's birthday as big of a deal in your home as your birthday is in the home? To me it is, but he doesn't participate or allow for the same level. so i try to take him on a trip because he doesn't like he's like boring like he won't let me get him fun things um but i i try really hard his birthday's on the 12th and so there's less time and he is sort of like a poor sport about it i would say come on step it up dan what's wrong with you man like it is my joy no ari's birthday is the most important birthday in this household and that's final does ali care about her birthday oh yeah she cares way more than i do about my birthday so in our house she's like we should go somewhere we should do something it's a significant event and it's my birthday i'm like i don't care call up eddie murphy it's his birthday also on april 3rd i don't care who's your celebrity who's your celebrity birthday uh seline dion oh that's nice how about you and halfway oh that's a good one amazing well with your eddie murphy that's not bad i like the nutty professor you know he's my guy uh well we covered a lot in this episode are any parting words for the bathroom break fans that are out there i think we should watch our widgets for landing pages like certain widgets are compliance requirements like you need to have a cookie banner you need to have um you know you want to have your email capture and your pop-up but do you also need to have a refer a friend widget on the side that blocks your cart.

8:20And I think your landing page is supposed to drive a purchase or supposed to drive some high intent action that is expensive to capture. So the required widgets are there and needed, but we always forget we have to add those on and then they block your buttons and it freaks me out. So watch your widget. I love that. Watch your widgets. All right. Real deal call to action. Everybody, you always ignore the end of this episode, but now you're going to go and track down Ari. Where do we go to go to millions is Ari's newsletter. How do we find it? How do we subscribe go g-o-t-o millions i'm not going to spell it because it's a big word dot co and i'd really appreciate to see you there and thanks guys this was you know i'm still thirsty so i will get my glass of water and see myself out but nice to meet you all well you're coming back you have no choice and go to go to millions.co register for the newsletter easily the best newsletter on the planet way better than daniel's and we'll see you at the next one daniel come on man i gotta get back to work.

9:15Get out of there. While he's still in there, this is Jay. Check out my podcast, Do This, Not That for marketers. Each week, we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

9:29Ari Murray:Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out And it could be anything from email, subject line, to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.