How to Hack Your Brain to Stop Self-Sabotaging

3 Apr 2026 · 18 min · 9 chapters

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In short

How to stop self-sabotaging by understanding the “extinction burst” from operant conditioning (B.F. Skinner).

Key claims

When you remove an expected reward (e.g., stop a habit), your brain initially increases the behavior intensity before it fades. Self-sabotage is framed as an automatic “last ditch effort” to restore old dopamine patterns, not a conscious choice.

Notable examples

Emotional eating—stress leads to cookies/chips for instant dopamine comfort; replacing food with deep breathing, journaling, or a walk helps cravings fade. Procrastination—Netflix/social media provides short-term anxiety relief; pushing through builds focus. Toxic relationships—familiarity/attention (even negative) reinforces staying; no-contact long enough reduces emotional pull. Addiction/withdrawal—cravings spike then fade; difficulty is presented as evidence change is working.

Guests

No guests are interviewed; the episode is presented by Rob Dial Jr.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding Self-Sabotage

0:30 to 0:42

Exploring the concept of self-sabotage and its psychological roots.

“That's why drivers have trusted Progressive's name Your Price Tool for years.”

Understanding Self-Sabotage

1:25 to 1:59

Exploring the concept of self-sabotage and its psychological roots.

“Today, we're going to be talking about why you self-sabotage.”

The Extinction Burst Phenomenon

1:59 to 3:25

Delving into the extinction burst and its impact on breaking habits.

“And then I'm going to teach you exactly how to stop.”

The Science Behind Habit Formation

3:25 to 4:59

Examining how our brains react to breaking habits with real-life examples.

“And so if you look at the science behind it, this concept comes from something that's called the operant conditioning.”

Rewiring Your Stress Responses

4:59 to 7:01

Discusses emotional eating and strategies to replace unhealthy habits.

“But suddenly, things kind of feel a little bit worse.”

Rewiring Your Stress Responses

9:27 to 10:17

Discusses emotional eating and strategies to replace unhealthy habits.

“IXL is an award-winning online learning platform that helps kids truly understand what they're learning, whether they're building math confidence, strengthening reading and writing skills, or reviewing science concepts.”

Rewiring Your Stress Responses

10:21 to 11:20

Discusses emotional eating and strategies to replace unhealthy habits.

“Every business is asking the same question.”

Navigating Change and Cravings

11:20 to 14:00

Understanding the challenges of maintaining change amidst cravings.

“It's going to demand basically the old habit, which is the extinction burst that I'm talking about.”

Understanding Extinction Bursts in Habit Change

14:00 to 21:11

Learn how to recognize and push through 'extinction bursts' when changing habits.

“Like I'm trying to change, but this isn't working because I want to go back to this old thing so much.”
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Transcript

Automatic transcript. May contain errors.

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1:54Once again, 512-580-9305. Today, we're going to be talking about why you self-sabotage. And then I'm going to teach you exactly how to stop. Now, I want you to think about this. Have you ever tried to break a bad habit and you really want to break that bad habit? You're starting to break it. But just when you think that you're making progress, bam, it comes back even stronger than it ever has before. You ever wonder why that is? why when you get so close to breaking it and you're doing so good and you have so much momentum, you ever wonder why it's so hard and how it just comes back stronger? Why is it so easy to make change in the short term, but then you don't just come off the rails at the end, you come off the rails, you crash, you burn, and then you give up on yourself and you give up on the change that you were trying to create.

2:46That's because there's a psychological phenomenon that's called the extinction burst, then that's exactly what's going on when you're trying to break a habit. The extinction burst is like a temper tantrum that your brain's conditioning is throwing. And so your brain's conditioning creates an intense last ditch effort to get what it wants before finally giving up and starting to change. And if you're serious about it, if you're serious about rewiring your mindset, breaking your toxic cycles, or stepping into a new version of your then you have to understand exactly what this is, how it works, and then how to get past it.

3:25And so if you look at the science behind it, this concept comes from something that's called the operant conditioning. It's a principle that was developed by B.F. Skinner. And so he found that when an expected reward is removed in some sort of way, all of the subjects initially increase the intensity of the behavior before the behavior dies out. And so the classic study of the way they discovered this was with lab rats. And so Skinner placed lab rats in a box where they went over to a lever and if they pressed the lever, it would give them food. And after a while, they realized over days and days and weeks, if I go over to this, I just pushed a lever and it gives me food.

4:05And so the rats started eating and overeating. They start getting fatter. And then he had it where once they pushed the lever, no food comes out. And once he stopped rewarding them, the rats, guess what? They didn't give up immediately. They pressed the lever more times. They pressed it faster and they pressed it with more force before eventually giving up a couple of days later and stopping. And so this pattern isn't just for lab rats though. It shows up in humans all the time whenever we're trying to break our own habits. Your brain operates exactly the same way when you are trying to break a habit.

4:42And so how does this show up in your life? How does this show up in your self-development? Well, let's say that you're working on yourself. You've decided you're going to ditch the self-doubt. You're going to quit all of your bad habits, and you're going to just level up your mindset and become a different person. But suddenly, things kind of feel a little bit worse. You get overwhelmed. Maybe some of your old fears start to resurface, or these negative habits, these bad habits start to flare up and they don't just flare up. They flare up with more intensity than normal. Why is that? It's because your brain hates change.

5:20This is why so many people self-sabotage and they're like, I don't know why I self-sabotage because it's not even you consciously doing it. It's the last ditch effort of your brain trying to hold on to its old conditioning. Even if that change that you're trying to create in your life is positive in some sort of way, your brain has gotten used to operating in a very specific way for a long time. And it knows that if I do this, I get that. If I do this, I get this. If I do this, I get this. And then it does this and I don't get this. Well, then your brain's going to throw a minor freak out. Why is that?

6:02Because it's so used to being rewarded in certain ways, even if those rewards are harmful in the long run. And so when your brain creates a pattern, it creates a habit in some sort of way, believe it or not, no matter what your brain does, it has some sort of reward that it's going to get at the end of this thing. And so let me give you a couple of examples of how this might show up in your life. Let's say that when things get really stressful for you, you have turned to in the past emotional eating or stressful eating. And so the temporary reward is when you're stressed, you go and you grab a cookie so you get some sugar or you get a bag of chips so you get a lot of carbs and you get some salt.

6:46It gives you in that moment instant comfort because sugar and carbs and salt and all of that trigger a dopamine release in that moment, which is a feel-good chemical in your brain. So you feel, oh my gosh, I'm stressed, I'm stressed, I'm stressed. okay I feel pretty good. So the long-term harm of continuing that if the habit continues to be reinforced and you reinforce emotional eating it's going to make it harder to break and so your brain starts associating stress equals food literally creates unhealthy cravings whenever you feel overwhelmed. So then you go and get stressed out you have a bad day at work you go to food Your boss is an asshole.

7:30You go to food. You get in a fight with your spouse. You go to food. So over the short term, it feels good. Over the long term, this habit's not going to be good for you. And so the way that you want to rewire it is you want to figure out a way, when I feel stress and I want to go to food, I need to go to something else. Now, is this going to be easy? No, because your brain's going to be like, whoa, this, it was way easier to go to a bag of chips. it was way easier to eat a cake than to do deep breathing or to go for a walk or to do some form of journaling. And so you want to find something to replace the food with that is a different form of stress relief, which is like I said, going for the walk, doing some form of journaling, doing deep breathing.

8:17At first, your brain is going to be pissed and it's going to throw a temper tantrum and it's you're going to get stressed you're going to feel anxious you might feel sad you might feel mad and we will be right back hey showing up for yourself day in and day out and doing the hard things is what creates a better life and noon hydration helps you stay moving with the real deal activated hydration built to support you through those moments that challenge you noon hydration tablets deliver clean ingredients and optimize electrolytes that hydrate better than water alone, especially when you're sweating or on the go.

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11:01Whether your company earns millions or even hundreds of millions, NetSuite helps you stay ahead of the pack. If your revenues are at least in the seven figures, get our free business guide, Demystifying AI at netsuite.com slash D-I-A-L. The guide is free to you at netsuite.com slash D-I-A-L. Netsuite.com slash D-I-A-L. And now back to the show. It's going to demand basically the old habit, which is the extinction burst that I'm talking about. But if you hold strong, eventually the craving will fade. and you're going to go, okay, I don't feel as bad. And then the next time you notice yourself, get stressed and you want to go to food because it's an old habit, old habits die hard.

11:45You go, nope, I'm going to do my deep breathing, whatever your new thing is, right? So another example would be like, if you're the type of person that procrastinates and you avoid the things that you need to do, that temporary reward that I'm talking about is you might put off a difficult task by scrolling on social media or watching Netflix. Why? Because it relieves your anxiety in the moment. So it gives you this quick dopamine hit with the entertainment. You see how I'm saying all of these habits have some form of a temporary reward, but in the longterm of avoiding what you need to do, procrastinating, every time you procrastinate, your brain is learning that avoidance equals relief.

12:26And so it reinforces this habit, which makes it harder to face challenges in the future. And so how do you rewire it, well, at first your brain is going to fight for distractions. That is its extinction burst. But once you push through it and you decide to take action and take action and take action, that is your new habit you're creating. Your ability to focus and to be better at taking action will strengthen over time and the old habit will start to die off. Let's say that you're in a, you know, a toxic relationship. The temporary reward, you know the relationship isn't healthy, but you stay in it because it gives you some form of temporary comfort or familiarity or attention, even if that attention is negative.

13:08And so that's a temporary reward. The long-term harm is that you reinforce this fear of being alone, which makes it harder for you to walk away, even if you know that you deserve better. And so your brain associates familiarity with safety, even if that safety feeling is a toxic person. And so you got to recognize that your discomfort is not a sign that you should go back to that person. It's your brain's way of grasping and trying to hold on to old patterns. So you've got to stay in no contact long enough. And eventually if you do that, the emotional pull is going to start to fade. And then like the last example is quitting addictions or quitting really bad habits.

13:48You cut sugar or alcohol or toxic relationships in some sort of way. Suddenly those cravings are all going to just be really, really strong. The emotional pull is going to pull you way stronger. and you think to yourself like, maybe I should just give in, right? Like I'm trying to change, but this isn't working because I want to go back to this old thing so much. But the fact that it's getting so hard, and I want you to remember this, get this in your bones, the fact that it's so hard is a sign that the change is starting to work. If you look at this, it's withdrawal symptoms of somebody who is an addict and most addiction recovery, the withdrawal symptoms usually spike before they fade.

14:31And so your brain fights to restore old dopamine patterns before it learns to regulate itself without whatever this addiction or thing that was your bad habit. Make sense? And so you've got to figure out some sort of way to push through whenever you feel like going back to bad habits. You know, most people, it starts to get really hard. And so they think to themselves, this is too hard. I must be doing something wrong. You know what? I'm just going to quit. And they quit whenever they feel the extinction burst come in. They think something like, if this was working, it wouldn't feel this hard.

15:04Have you ever thought that to yourself? Like, if this was worth it, it wouldn't be so hard. If I was changing, I would have gotten results by now. But you have to understand all of that is a trap. It's your old conditioning trying to get you to quit changing. is trying to get you to go back to what you used to do. And so you've got to remind yourself about this. Like this is the exact reason. What we're talking about today is the reason why the phrase old habits die hard exists. This habit is trying really, really hard not to die. And it is its last ditch effort. And so you've got to be able to be like, nope, I'm going to fight through no matter what.

15:43Because the good news about this is if you keep going in the direction that you want, eventually the old behavior will fade. I promise you this, it won't fade as fast as you want. Everybody always wants everything to happen faster than it's going to happen. But if you just don't stop, eventually the old behavior will fade. And so let's talk about real quick how to get through an extinction burst, right? When you're starting to change, there's a couple different steps. The first thing, when you're starting to change yourself, you need to just expect that you're going to have this extinction burst.

16:16When you know that you're needing to change and you know that it's going to be coming up, when it comes up, it kind of loses its power. Because if suddenly things get worse, you just remind yourself. You're just like, ah, here it is. That one podcaster told me about it. This is my brain throwing its fit, which is actually a good thing because this means I'm really close to change. So I've got to just keep pushing through. So that's the first thing. Just expect it. It's not going to be easy to change any habit ever, especially if you've been doing it for a really long time. The second thing, you just got to start riding the wave.

16:54Don't judge yourself for this really deep urge to go back to old ways. Just observe it. Because if you just observe it, it will eventually pass without you acting on it. Most of the time though, what I've found with coaching people over years and years and years now is that when we have an old habit start to rear its ugly head back in, a lot of people will beat themselves up. They will guilt themselves. They will shame themselves. They will start talking trash to themselves. Don't. Just ride the wave. Just observe it. And then just let it pass without acting on it. Breathe through it. Give yourself some time.

17:32It's going to be uncomfortable in your body. You might feel stress, anxiety. You might feel sadness, anger. you're going to feel something in your body. It's a last ditch effort. Just breathe through it. Eventually it's going to pass. Or if you want, I don't recommend this necessarily, but you can try it. If it gets really bad, just go do something else. I don't want you to distract yourself with something from, to try to like not feel feelings. I think it's important to feel feelings and to breathe through it and to work through it. But if it gets to the point where it's just so intense, just keep yourself busy doing something else.

18:04Okay. So that's the second thing is to ride the wave. The third thing is you have to stay the course. Whatever you are changing, whatever you're working down, when you feel that come in and you want to give up, that is the moment where you need to double down on your commitment. So if you do this, you keep reinforcing the new behavior versus the old behavior. I'm going to focus on this new behavior, this new habit that I'm trying to rewire myself because it is so important. And I'm reminding myself of if I create this habit, what my life is going to be like and how my life is going to change. I don't want to stay the same.

18:38So I've got to get rid of this habit. I want change because I see what my future could look like. You have to understand this. Here's a secret to it. You cannot lose if you just don't stop. It's the truth. It's the truth of most things in life. Most people just give up. So if you just don't give up, you're usually going to lose. But in this case, if you just don't give up on changing your old bad habits, eventually you will win. So number four that goes along with that is make it hard to go back to your old self. If your extinction burst is making you crave distractions, whatever those distractions are, for instance, remove all of the easy access around you.

19:17So if you feel like, hey, I really need to get away from this app, maybe I really need to get away from TikTok, spending way too much time on it. Instead of going, oh my gosh, I'm going to you know put my phone away and then you find yourself in your phone 10 minutes later delete the app like stop screwing around just delete the app already you know throw out the junk food if you're trying to lose weight if you have a toxic x and you keep going back to them you keep oh my gosh i have these emotions i want to go back to them just block them whatever you can do to make going back to old patterns that you have really hard so like just remove the easy axis.

19:56Make it hard to go back. And then number five, which is a very important part of this, is I want you to start celebrating your progress more. The fact that you're even experiencing extinction burst means that you have interrupted an old pattern. That's a win, damn it. And it shows that you're on the right path. And so you've got to celebrate this. Don't be an asshole to yourself because you feel like you want to go back to this. You feel anxious about it. Not like you should celebrate it. Oh my gosh, I'm feeling really anxious because of the fact that I'm not doing this old habit. But that's a good thing because I'm experiencing this extinction burst, which is showing me that I have interrupted an old pattern.

20:32This is exactly what I want to do. I am on the right path. Let's double down. Right? And so if you're on this journey of self-development, I want you to understand this. You will have moments where your old self fights back and it's going to keep rearing its ugly head over and over and over again. And sometimes I'm just going to be very transparent with you. It's going to be very, very hard. But here's the truth to it. It's not a sign that you're failing. It's a sign that you're rewiring yourself. So it's not proof to you that the change isn't working. It's actually your proof more than anything else that the change is working.

21:11You've just got to keep pushing ahead. So that's what I got for you for today's episode. If you love this episode, please share it on your Instagram stories. tag me in at Rob Dial Jr. R-O-B-D-I-A-L-J-R. The only way this podcast grows is from you guys sharing it. So if you would share this, I would greatly, greatly appreciate it so we can impact more people's lives. And it's just a way of you being able to pay it forward. And once again, if you want to get my inspirational text messages in the United States or Canada, text me right now, 512-580-9305. Once again, 512-580-9305. And with that, I'm going to leave the same way I leave you every single episode.

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From the publisher

Have you ever tried to change a bad habit, made progress, and then suddenly felt like everything got harder right before you gave up?

In this episode, I’m going to explain why you self-sabotage when you’re actually closest to change and the psychological reason your brain fights back when you try to become a better version of yourself.

If you understand what’s really happening and learn how to push through it, you’ll realize that the hardest moments in your growth are actually proof that your life is starting to change. Feeling stuck? It's time to take back control. If you're ready to master
your mind and create real, lasting change, click the link below and
start transforming your life today. 👉 http://coachwithrob.com

 

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