How to Trick Your Brain into Liking Discipline

18 Dec 2025 · 19 min · 13 chapters

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In short

How to become more disciplined by “tricking” the brain into enjoying action, using psychology/neuroscience (fear, identity, and the cost of action vs. inaction) plus practical tactics like self-awareness, “start ugly,” the five-minute rule, and reducing friction.

Guest backgrounds

No guests. Host is Rob Dial.

Key claims

Procrastination is driven by subconscious safety mechanisms that treat action/unknown as danger; discipline requires diagnosing fear and beliefs (“I’m not a finisher/healthy person/entrepreneur”); identity shifts only after repeated actions, not before; focusing on the long-term cost of inaction beats focusing on the short-term cost of action.

Notable examples

Avoiding starting a business due to fear of failure; scrolling/email as “safer” alternatives; starting ugly and following through on small reps; cost-of-inaction examples include staying in a draining job, settling in relationships, and carrying buried emotional trauma.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding Action and Inaction

0:00 to 0:34

Explore the psychological barriers to taking action and establishing discipline.

“When it comes to health and wellness, the most important thing for me is to be able to trust what I put in my body.”

Understanding Action and Inaction

2:02 to 3:01

Explore the psychological barriers to taking action and establishing discipline.

“Today, I'm going to talk about how to actually get yourself to enjoy taking action because you don't need another productivity hack.”

Fear as a Barrier to Action

3:01 to 5:55

Discuss how fear influences procrastination and inaction.

“and then talk about how to overcome them.”

The Role of Self-Awareness

5:55 to 6:49

Learn the importance of self-awareness in overcoming fears and taking action.

“You know, and it can look obvious sometimes like I'm afraid of the fear of failure or I'm afraid of rejection.”

The Limits of Your Identity

6:49 to 8:05

Understand how your identity and beliefs affect your actions and decisions.

“You can't change something that you're not aware of because your brain is wired to avoid anything that might create some sort of risk, even if it's an imagined risk.”

The Limits of Your Identity

11:11 to 11:38

Understand how your identity and beliefs affect your actions and decisions.

“Mint Mobile plans are only$15 per month.”

The Limits of Your Identity

11:45 to 12:10

Understand how your identity and beliefs affect your actions and decisions.

“Cut your wireless bill to 15 bucks a month at mintmobile.com slash mentor.”

Overcoming Identity Limitations

13:12 to 14:00

Explore how beliefs about yourself can hinder your progress and actions.

“you know, not even like super complex, but like 24 times 104.”

Understanding Identity and Action

14:00 to 20:02

Learn how your self-identity influences your ability to take action and develop discipline.

“person, or I'm not an entrepreneur, or I'm just not somebody who follows through, or I'll always be fat, or I'll always be poor, whatever it might be, then guess what?”

The Cost of Inaction vs. Action

20:02 to 21:05

Explore the significant differences between the cost of taking action and the cost of inaction.

“The cost of action, you might need to face pain that if you've buried in trauma, you've buried your entire life.”
Show all 13 chapters

Start Ugly and Build Momentum

21:05 to 22:01

Discover the importance of starting before feeling ready and how to build momentum.

“You know, if you're 50 pounds overweight, there's a cost of action.”

Creating a Frictionless Action Environment

22:01 to 22:58

Learn how to set up your environment to make taking action easier and more appealing.

“Another real quick hack that I want to give you is this.”

Creating a Frictionless Action Environment

23:35 to 24:45

Learn how to set up your environment to make taking action easier and more appealing.

“Each episode features subject matter experts who discuss topics that matter most to today's industry leaders.”
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Transcript

Automatic transcript. May contain errors.

0:00When it comes to health and wellness, the most important thing for me is to be able to trust what I put in my body. So whether you are tackling fitness goals, a wellness routine, or shopping for family essentials, iHerb is the one-stop shop for vitamins, supplements, sports nutrition, personal care, and even grocery, baby, and pet products. For nearly 30 years, iHerb has delivered authentic wellness products sourced directly from trusted brands and authorized partners to more than 15 million customers worldwide. And if something doesn't meet your expectations, iHerb makes it right with easy returns and simple refunds.

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1:43Welcome to today's episode of the Mindset Mentor Podcast. I am your host, Rob Dial. If you have not yet done so, hit that subscribe button so you never miss another episode. We put out episodes four times a week to help you learn and grow and improve yourself because if you can improve yourself, you can improve your life. So if you want to do that, hit that subscribe button. Today, I'm going to talk about how to actually get yourself to enjoy taking action because you don't need another productivity hack. You already know what to do in your life, but somehow you're not doing it. You're still stuck.

2:18You're still hesitating. You're still scrolling. you're still quote unquote thinking about it. And deep down, like you actually are starting to hate that you're becoming the type of person who keeps almost starting or who starts and then immediately gives up. But I want to be really honest with you. You probably think you need more discipline. You probably think it's more action. You probably think all of that. But before you do any of that, it goes much, much deeper psychologically and neurologically into your brain and into the wiring of your safety mechanisms in your brain. And so today we're gonna talk about how to outsmart those parts of your brain and even trick your brain into enjoying taking action.

2:59And I'm gonna dive into the three reasons why you're not disciplined in taking action and then talk about how to overcome them. So first one, number one is fear. At its simplest form, your brain thinks that taking action equals danger. So whenever somebody comes to me and they're like, Rob, I'm procrastinating, or I need to take more action, I need more discipline, or I want to do this thing and I'm not doing it. The very first question I always ask them is, what are you afraid of? Because at its simplest form, I want to do something, I'm not doing it. At its simplest form, you're probably afraid of something.

3:36You know if you've been listening to this podcast for a while, your brain's number one job isn't productivity. It's not discipline. It's not taking action. It It is survival. And that lazy voice that's in the back of your head, that's your limbic system just trying to keep you quote unquote safe. But the only thing that's keeping you safe from is just a little bit of discomfort. And so inside of your brain taking action, you might know consciously with the 5 % of your mind that is your conscious mind that you're going to be taking action and sending an email or doing cold calls or growing your business.

4:09You're not gonna die doing it. but 95 % of the thing that's running in the show, which is your subconscious mind, sees taking action as stepping into the unknown, doing something you've never done before. And your brain interprets the unknown as danger. Your brain interprets that as a threat. And so instead of logically saying, hey, the reason why we're not gonna grow this business is because you're afraid of failure or because of whatever it might be, you just go, I wanna do this, I wanna do this, I wanna do this, why the hell am I not doing it? because your brain's already 10 steps ahead of you.

4:41And so you end up scrolling or checking your email because scrolling on social media or checking your email feels safer to your brain than starting that side business. Because number one, it's unknown. Oh my gosh, I have to start this business. I don't know what's gonna be coming up for me. And number two, if I do start the business, possible failure. So those are two things that I'm now afraid of and I'm not even aware that I'm afraid of them. So I would rather just unconsciously do nothing and not set myself up for danger in some sort of way. And so what you have to understand is it requires a heightened sense of awareness about yourself because fear tends to be this invisible leash that's keeping us stuck in the exact same place.

5:29This is one of the key places where self-sabotage comes from. You know, when people ask me, they're always like, Rob, I self-sabotage. I'm not doing this thing. Once again, the very first thing I go to is what are you afraid of? So when you find yourself in this situation, like I want to be more disciplined. I want to take more action. I want to create the life of my dreams. Why am I always sitting on the couch? Why am I not doing what I want to be doing? The first question you should ask yourself, take out a pen and paper is what am I afraid of? You know, and it can look obvious sometimes like I'm afraid of the fear of failure or I'm afraid of rejection.

6:02But it can also kind of sneak in in like sneakier ways like perfectionism. Oh, I'm just a perfectionist. No, you're not. Everybody's a perfectionist. Perfectionism is a mask that you wear for some sort of fear. So you might say, oh, I'm not doing this because I'm a perfectionist. No, no, no. What's the fear behind your perfectionism? Oh, I'm not doing this because I procrastinate. No, no, no. You're procrastinating for a reason. What are you afraid of? Oh, I'm just a people pleaser. No, no, no. What are you afraid is going to happen? You guys start thinking about this. Oh, I research a lot. I over plan.

6:40No, you don't. You're afraid of something. What the hell are you afraid of? It is time for you to develop a extra level of self-awareness so you can actually start to work through these things. You can't change something that you're not aware of because your brain is wired to avoid anything that might create some sort of risk, even if it's an imagined risk. And in most cases, the risk that you are imagining is completely imagined. It's not real. It's not something that's actually going to happen in real life. And so your brain is a protection mechanism. And one of the ways it protects you is by trying to predict the future.

7:15Like your brain is always trying to predict the future. It wants to predict the future because if it can predict the future, it can figure out ways to keep you safe. But the problem with that is that it will almost always predict the future from a place of fear. And that's why you're afraid of failure or you're afraid of criticism or embarrassment or other people's opinions or whatever it might be. It's all brought into your mind by your subconscious is trying to keep you safe. Oh, you might fail. You might get criticized. You might be embarrassed. You might have other people's opinions. You might become unlovable, whatever it says.

7:52And it does it to keep you in the same place because it thinks if you're in the same place, you'll be safe. Because I know that where I am right now, I'm safe. It might not be the life that I want, but I know I'm safe. I'm alive. I have food in my belly. My brain is going anything outside of this thing that we already have is dangerous because we can't be sure that you won't die. Once again, your conscious mind knows that you won't die from starting a business or from asking that person out or whatever it might be or sending the stupid email. But your brain, once again, it's always trying to protect you.

8:26So if you've ever had like, and this is like can go even deeper, right? So if you have ever like had a moment where you did decide to take action and you did end up getting some sort of pain, like you spoke up and then you were shamed for speaking up or, you know, you you got on stage in your presentation, you faced your fears and then you felt like you screwed it all up or you looked like an idiot or people laughed at you, you know, or you like, yeah, you like tried something and failed publicly. Then your brain is going to log that memory as a survival lesson. And that hurt that you feel, it's going to remember because you don't want to feel hurt again.

9:07And so that's where all of this self-sabotage comes from. Not because it's trying to sabotage you, but because it's trying to protect you. So the goal here isn't to eliminate your fear. You will never get rid of your fear, just so you know. You just learn how to work with your fear. So it's not to eliminate fear. It's to become self-aware and diagnose in the moment. Okay, I'm not taking action. I want to take action. Why am I not taking action? Get out your pen and paper. Actually put your brain onto a piece of paper so you can visually see it and start to work through it as if it's a complex math problem, right?

9:41What am I afraid of? I'm afraid of X, Y, Z. What are the chances of that actually happening? It's probably pretty low. Okay, if I'm going to look at the worst that could happen, let's also look at the best that could happen. What's the best thing that could happen? All right, let me plan out what could actually happen, could be good. And then you ask yourself, what's the smallest action that I can take right now that's in the right direction? Simple. What's the smallest action that I can take right now that's in the right direction? And so you have to understand, and we will be right back. Hey, showing up for yourself day in and day out and doing the hard things is what creates a better life.

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12:59The guide is free to you at netsuite.com slash D-I-A-L. Netsuite.com slash D-I-A-L. And now back to the show. Like if I were to give you a complex math problem, like, you know, not even like super complex, but like 24 times 104. Most people who have, gone through and done math and multiplication when they were in middle school or in elementary school could take those numbers, put them together and figure them out with pen and paper. But it'd be pretty hard for most people to do it in their head. Your brain is a million times more complex than that math problem. And you're trying to figure yourself out in your own head.

13:38Like, just please get a pen and paper and put all of your thoughts and all of your fears and all of your worries on a piece of paper and start to work through them so you can become more self-aware. So that's the first thing holding you back. The second thing is your identity, your beliefs of like, oh, I'm not that type of person. And this one's very subtle. Most people don't really even notice it, but it really runs the show in a lot of ways. If you believe deep down that, oh, I'm not a finisher, or I'm just really not a healthy person, or I'm not an entrepreneur, or I'm just not somebody who follows through, or I'll always be fat, or I'll always be poor, whatever it might be, then guess what?

14:18Your actions will subconsciously protect that identity. So you will only take actions long-term that line up with who you think you are, even if it's working against you. And in most cases, it is working against you, right? Because if you're trying to do something that you've never done before, to do something amazing, to grow a business, to make more money, to lose more weight, you have no proof that it's possible for you to do that. or that you even can do it or that you're the type of person that can get it done. You realize that? And so why does it do this? Why would our brain want to hold us back from creating an even better identity and even better life?

15:00Because your brain values consistency over growth. It's more comfortable with being right about who you are than risking being someone new. Because being somebody new, once again, what does that mean? It's unknown, which brings the fear back in again. And now, oh my gosh, the unknown, even though I want to be somebody greater, I want to be a, I want to make a million dollars. I want to be somebody who's a millionaire. I've never been a millionaire. I don't know what that's like. That's not someone I've ever been. That's unknown. What do I have to do to get there? What do I do once I get there?

15:35What if I lose it all? The unknown, once again, is now dangerous. so now it's identity and it's fear that's both working against us now you see why it's really important to get a pen and paper out now you've got to become very self-aware so you know when you try to take action your inner narrative whispers like hey this isn't you you always give up you've never you've never been successful at anything you've done you're not the type of person who actually follows through like just stay in your lane you're not this type of person and the truth of all of it is this. The action has nothing to do with who you've been.

16:13It's always about who you're becoming, but your brain is always going to the past and looking about at who you've been. And you can't wait to feel like a different person before you act. You can't. You will stay the same person forever if you're waiting to feel like a different person. No, you act and you eventually become a different person. And then your identity shifts to match the evidence. You see that? Somebody say it again. You can't wait to feel like a different person. What you have to do is you have to act differently and do things differently than you ever have, which feels unsafe, which feels unknown.

16:53Fine, do it anyways. But if you act long enough in a different direction, you will eventually start to become a different person. And as you become a different person, then your identity shifts to match the evidence that it now has that you are a different person. So if you want to be a confident person, then take one scary action after another. If you want to be a disciplined person, follow through once, even when it's uncomfortable, and then do it again, and then do it again, and try to follow through on all the small things you possibly can in your life. Don't wait until you're ready. You do something different than you've ever done before, and over time, you prove to yourself that you are somebody different in all of the small repeated reps.

17:33So that's number two. And the third reason why you're not taking action, you're not a disciplined person, is because you're focused on the cost of action when you should be focused on the cost of inaction. If you're trying, like if you're not taking action, it's usually because you're hyper aware of the cost of action, all the effort that it's going to take to take that action. But you're completely ignoring the cost of staying stuck. This is the difference between the cost of action and the cost of inaction. The cost of inaction, you probably don't even notice because you're focusing on right now.

18:06You're not focusing on long term. The cost of inaction is way more destructive long term. Everything in this life has a cost. Taking action has a cost. Not taking action has a cost. The cost of inaction is much, much more than the cost of action. Let me give a couple of examples, right? Let's say that you want to start a business or change your career, whatever it might be. Cost of action, it's a lot of hard work. You might fail publicly. You might get criticized by other people. You might launch your business and it might be a flop. You might lose some stability. You might lose your steady paycheck.

18:44You're going to feel like an imposter every single day. Those are some of the cost of actions. The cost of inaction though, you stay in a job that slowly drains your soul. You watch somebody that's way less talented with you, but has more courage, do what you've always dreamed of. You spend the next decade wondering, what if? You know, well, what if I did that? You teach your kids what it looks like to settle. Guess what? They'll probably do the same thing. You lose self-trust in yourself. See how the cost of inaction is way worse than the cost of action? Relationships, right? The cost of action, you might have to have a really tough conversation with somebody.

19:24You might have to set boundaries from somebody or walk away from somebody. You might have to shake things up in your relationship that's your typical comfort zone. That's the cost of action. The cost of inaction, you might have to stay in a relationship where you feel invisible forever. You might never feel the love that you truly deserve. You end up abandoning your truth to avoid upsetting somebody else. You keep giving energy to people who don't respect you. You forget what intimacy like really truly feels like. And then you might start to think over time like maybe, maybe this is all that I'm worthy of.

19:57Cost of inaction, way bigger than the cost of action. Let's say like mental and emotional health, right? The cost of action, you might need to face pain that if you've buried in trauma, you've buried your entire life. You might have to go to therapy. Therapy might feel raw. It might feel vulnerable and uncomfortable. Healing yourself might disrupt your normal. You might lose some relationships you once tolerated, right? That's the cost of action. The cost of inaction, you're going to carry emotional weight with you that was never yours in the first place forever. You might keep pretending that you're fine while slowly unraveling inside.

20:33You might wonder why happiness feels like something that is just for other people, right? So the next time you catch yourself spiraling into something like, what if this goes wrong? Like you got to ask yourself the question, what will it cost me if I don't take action? Like you're looking at the cost of action. You've got to pivot and change your perception to the cost of inaction. That single question can change your perception at what really is at stake here. Because once again, there's a cost of everything. There's a cost of taking action. There's a cost of inaction. You know, if you're 50 pounds overweight, there's a cost of action.

21:08There's a lot of really hard things you're going to have to do to lose those 50 pounds. But if you keep those 50 pounds on for the next 20 years, 30 years, well, the cost of inaction is way, way greater on what it's going to take away from your life if you don't lose those 50 pounds. So you've got to just give yourself permission to start. You've got to give yourself permission to start ugly in anything you do. Like your brain thinks that you probably think this too, that you need to be motivated first. But motivation is a byproduct of starting. And so what I always say to people is just start ugly.

21:42Don't wait for something to be perfect or something to be nice. Like just what I always tell people who are in my coaching programs, get up and figure it out. Just be okay with screwing everything up. No big deal. I'm just trying to figure out what works and what doesn't. You know, if you're waiting for the right feeling, you're not going to take any action. And so you have to just start before you feel ready. Another real quick hack that I want to give you is this. Actually, a couple of quick hacks. Number one, go by the five minute rule. Tell yourself, I'm just doing this thing for five minutes.

22:08Whatever that small action is in the right direction, I'm just doing this for five minutes. That's it. It tricks your brain into lowering its threat alarm. And once you're in motion, momentum usually takes over. And the last thing I'll say, and I've said this many times in the podcast, is if you're also trying to take action, like create an action safe environment. Like make action in the right direction feel as frictionless as possible. Put your gym shorts next to your bed, block social media before you go onto a task, turn your phone off and put it into another room. You know, if the gym is 25 minutes away and Instagram is two seconds away, guess where your brain's gonna go to?

22:43Yeah, so you've got to make taking action the direction you wanna go frictionless and taking the wrong action, you've gotta try to build more friction there. So that is how you get yourself addicted to taking action and being more disciplined. If you love this episode, please share it on Instagram stories, tag me in at Rob Dial Jr., R-O-B-D-I-A-L-J-R. And if you want to dominate your 2026 goals, I created a 30-minute video that you can get for free. All you have to do is press play. And in those 30 minutes, you will figure out all of your goals for 2026 and the exact plan that you need in order to achieve those goals.

23:17If you want to get that lesson absolutely free, go to goalslesson.com. Once again, goals with an S, lesson.com. And with that, I'm gonna leave you the same way I leave you every single episode. Make it your mission to make somebody else's day better. I appreciate you. And I hope that you have an amazing day. This episode is brought to you by Extra Credit, TransUnion's financial services podcast. Each episode features subject matter experts who discuss topics that matter most to today's industry leaders. From fraud trends to the state of consumer credit and plenty in between, Extra Credit was created as a way to share unique perspectives, industry happenings, and data-backed insights to help leaders like you adapt to changes in this unpredictable market.

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From the publisher

Why do you keep saying you’ll start tomorrow but never do? In this episode, I explain why it’s not laziness holding you back and how to rewire your brain so you can finally take disciplined action, even when it’s uncomfortable.

If you want 2026 to be your best year yet then this video is for you. In just 30 minutes, I’ll help you build a clear, simple goal system so you stop guessing and start moving forward with confidence.
👉 Build your 2026 goal system here:
https://www.goalslesson.com/lpy63738896 Feeling stuck? It's time to take back control. If you're ready to master
your mind and create real, lasting change, click the link below and
start transforming your life today. 👉 http://coachwithrob.com

 

The Mindset Mentor™ podcast is designed for anyone desiring motivation,
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Past guests of The Mindset Mentor include Tony Robbins, Matthew
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