From Mowing Lawns to Madison Square: The Grind to Pro | Andre Berto 🥊 E123

0:05Ladies and gentlemen, welcome to a very special edition of the Money Mondays. Normally, we do this podcast inside of an RV motorhome for the last 125-ish episodes. But my friend is in town. He's about to host a big boxing event going on right outside of the W Hotel in Hollywood. So I'm here with Roger and Freddie, content CEO inside the studio. So I decided, why don't we make a podcast real quick before Andre Berto, the legend in the boxing space, goes downstairs and hosts this big event. So as you guys know, we covered three core topics. How to make money, how to invest money, how to give away to charity.

0:38But today we're gonna we're gonna make some moves because we got Andre bird in the house So if you can mr. Andre bird oh give us a quick two-minute bio so we get straight to the money Me yeah, yeah, oh yo's going on shawar jay burda we are here in the building A 2004 Olympian two-time boxing world champion and I've been smacking people for a very long time that's pretty much about him you boxed it from a kid? yes yes yes man I was a troubled kid growing up man you know my parents they were immigrant parents from Haiti so they were working all the time so they just gave us a lot of time to be outside and get in trouble and for some reason somehow you know I was just a very aggressive kid you know what I'm saying very aggressive kid and I just didn't take any type of shit at all so you know So I used to put my hands on a lot of kids growing up.

1:35And, you know, it got to a point, man, it got to a point my teachers, you know, I used to call my parents all the time like this. You got to do something. Did it again. Yeah, man, you got to do something with this kid, man. He has a lot of energy. He has a lot of shit to him. You guys need to take him somewhere progressive so he can let a lot of his energy out. And my dad, you know, he was an MMA fighter. So, you know, so he trained in a lot of different, you know, me spaces and disciplines and she started taking me to the boxing gym with her man ever since then man just fell in love with it so on the make money side of the podcast sir at what point can a boxer make money because the first one two three four five six seven eight years yeah it's kind of hard to make money right yeah living off of sponsor money but boxing is expensive you got to get trainers and coaches and food and supplements and gym time like there's a lot of money that goes into it how do you make money um i mean myself i was you know i was a little bit you know fortunate as a profession i'm not going to say fortunate because i put in a lot of work right you know just coming from the amateurs um you know i went to the olympics in 2004 so turning pro i had a lot of i have a had a lot of eyes on a lot of big promoters a lot of big managers uh you know but a lot of kids man they they're not as fortunate and they want to turn pro they I want to box just in general.

2:52You know, so as an amateur, I had to do, like I said, I had to work. I had to, you know, because I was mowing yards. We had car washes. We did everything we could just to get a dollar just to move around and go to these. You know what I mean? Local tournaments just to be known, just to be heard. You didn't even have social media back then. They didn't even have social media back then. They didn't have a smartphone in 2004. That's what I'm saying. So I had to make a point. Every time I went to a tournament. My name is Roberto. My name is Andre Berto. Y 'all going to see me. When that thing just had to really, really, really make sure my presence was known every time.

3:27So, you know, like you said, we didn't have social media. So the people, I had to go out there and knock out. Everybody else had to go out there and talk. And that shit spread like wildfire, man. Smaller wildfire. So when you go from amateur to pro, do you need a manager, an agent? Can people do it on their own? What has to happen? Yeah, people can do it on their own. You know, but you're going to be playing a long game at that point. You know, I mean, boxing does have a union, so you really can turn pro if you want to. But most likely you're going to be fighting it properly, like local bars fighting for 200 bucks.

4:03You know, so it's great to find you a great established manager, you know, who has plugs, you know, when it comes to all big networks. There's only like a half a dozen main guys in boxing still. Like decades later, there's Bob Arum over here. Yeah. Don King over there, Oscar De La Hoya. There's main characters that are like. There's main characters. You got the Bob Aaron's top rank. You got Golden Boy. Yep. You got PBC with Al Heyman. Now you guys got guys like Eddie Hearn over at the zone. Yeah, those are probably like the main four to five. You know what I mean? They're top guys now. But now you guys have Turkey Ali Sheik over there in Saudi Arabia.

4:42He's paying. He is paying. Come on over. Paying the big bread to get all the kids over, man. And like I said, he paid his way to get into the game. And, you know, he's – like I said, he got a chance just to shake it up within the last few months, within the last year. And, you know, I mean, I say right now he's the man in boxing right now. But I think he's bringing in, as you can see, my man Dana White as well. So, yeah, I'm looking forward to see what they're going to do. Well, things are different now. There is social media. Yes. But there are just tens of thousands, hundreds of thousands, maybe a million boxers around the planet.

5:19Yeah. Only a certain amount of thousands that are actually good and can actually go for it. What can you do to stand out if you're actually good? I'm not saying for the bad ones. You actually have a chance, right? You're 10 and 3. You got a shot at going into your thing. How can you stand out from all the other 10 and 3 boxers? Man, just right now, just like you said, we have social media now. You guys need to utilize it. You see a guy like Ryan Garcia. Yeah, exactly. You know, like I said, all of us had to go through the Amateurs to go to the Olympics and blah, blah. I mean, just try to use all these different things to be heard.

5:51But you see a guy like Ryan, he's good, but he really tracks his situation with social media. So I tell all these young guys now, man, if you're good, if you're saying you're as good as you are, continue to train fight. But you need to document everything. Document everything. Put it out there. Let these people see who you are. You know, pick up that phone and make sure to talk to, you know, let these people understand your story and continue showing these guys that you're knocking everybody out of your training heart. You need to use social media. You know what I mean? Like I said, to your benefit.

6:23Because ultimately, boxing is a show. Of course it is. That's why the weigh-ins happen, right? That's a fact. That's why the shit-talking happens. That's a fact. That's how you sell tickets and pay-per-views. That's how you sell tickets, man. You know, all that old-school shit, just sitting back letting the promoter do this. Nah, that's all over. Go out there and promote yourself. You know what I mean? train hard, continue to post, continue to document, you know what I mean, knock these guys out, continue to post, continue to document, you're going to have your own, you know what I mean, a press conference in your room, you can have your own, you know, promote yourself, train hard, and go out there and make it happen, that shit's going to fly.

6:58So, quick non-money question, the mental game. Yes. Speaking of Ryan Garcia, both those fights seemed like he lost before he walked in. Yeah. He's a dear friend of mine, but it feels like he's got the skills to beat both those guys, except, well, not all the time, but let's say out of 100 times, he could beat them some of the time. Yeah, yeah, yeah. But in those situations, he couldn't because something was going on in his mind. Yeah, it's a much a good. When he went down with that kidney shot, it looked like at the 8 o 'clock, he stood right up. Like, he could have actually stood up. Yeah, he could have stood up.

7:27He was like, ah, I don't know. I don't know if I want to win this. You know what I mean? You know what I mean? There's one thing about it, man. This fight game is so mental. It's so mental. So that's one great thing about this event tonight that I'm going to, about the mental health aspect of boxing, because you have some of your highest highs in life, and you have some of your lowest lows when it comes to this fight game, just like you said about Ryan Garcia. He just had another loss. So I'm going to be looking forward to see how he's going to come back mentally now. Physically, he has the skills.

8:03For sure. A lot of guys. A lot of guys. I mean, I even went through it myself after my first loss. Of course, I still had the skill, but mentally, dude, I still have the confidence of walking there and doing it again. I've seen it happen over and over and over again to a lot of the greatest fighters. Like Ronda Rousey. Ronda Rousey. You know, Mike Tyson went through it as well. She was an 11-1 favorite against Holly Holm. Yep. But people forgot Holly Holm was like a seven-time boxing champion. That's a fact. That's a fact, man. When she lost that fight, that was it for Ronda. And that was it. The movie star after that.

8:37And just walking into the next fight, I could literally see it on her face. She was trying to blind it out and trying to walk in there, focus. But like I said, I went through it myself. So I got a chance to really see her demeanor coming into that ring. And I was like, oh, shit, man. It's going to happen. It's like you're walking back into a nightmare. If you're not getting your mind right, it seems like you're walking back into that same nightmare that ruined your life the last time. So it's definitely a mental. You just want to get out of there. You just want to get out of there. You know what I mean?

9:05So it's a wild ride. Can anybody beat Devin Haney right now? Oh, yeah. I mean, as you can see, even the last fight with Devin Haney, he went through a situation with Ryan. He lost to Ryan. Very embarrassing time. He got a chance to see how he was on top of the world. He got embarrassed by Ryan Garcia in front of the world. and he had to sit out for a year to deal with that in his house alone. Now all these people that praise you, now they're talking all the shit, talking to you crazy and saying you're a bum and making memes and all that. Social media just made it worse. You know what I mean? Memes everywhere.

9:48And like I said, just me just being a fighter now for like 20, 21 years, I wanted to see how he was going to come back mentally. I mean, it didn't matter to me how hard he trained, the pictures that he took looking like he was in shape I wanted to see how he was going to react once he walked back into that same squirrel circle where he got embarrassed last time and you know he showed up but a lot of people said okay you know he fought the fight was boring it looked like he had some type of PTSD he was fighting very skittish I think he just wanted to get that under his belt and you know just to come back for a win in process and just move on.

10:30So we're going to see how he's going to continue to move forward. So it's a tough game. So we got a big fight coming up with Canelo and Crawford. Yes, sir. Really big. What are your thoughts? Man. Man. It's a tough one. Because Terrence Crawford, I mean, I love both guys. But Terrence Crawford is doing something very extreme. And I don't think people realize how tough that is to jump up two to three weight classes to fight a guy. You know, he's daring to be great. There's a lot of money on the line. So, of course, that added to the fire and why he wanted to do it. But, I mean, it'll be great. It'll be amazing if he's able to go in there and have the skills that he needs to beat Canelo, which everybody believes that he does.

11:26But like I said, Canelo fights at 168. He's been there for the last, I don't know, four or five to six years. He's nice. He's settled. He's strong at that weight class. And I think it's going to be a complete different feel than what Terrence is used to. Now we have to wait and see once he gets hit with one of those shots by Canelo, how his body is going to react. That's going to be the question. That's going to be the main thing. If he's able to withstand it, okay, we got us to fight. If he's not, it's going to look ugly. Yeah. So also on the make money side, there is one in particular character that helped make boxing famous again.

12:07Yeah. That has a ton of drama, shit talking. All the time. But he's brought in hundreds of millions of views. Yes, sir. Sold out arenas and stadiums. Yes, sir. Sold out pay-per-views and broke records. Like, what are your thoughts on Jake Paul and the concept of influencers coming into boxing? Jake Paul. My guy. You know, good friends with Jake. I think it's great for the sport, man. I think it's great for the sport. It's definitely, you know, like I said, it's definitely put a lot more eyes on the sport. You know, when it comes to just, like, casual fans. And a lot of people that didn't, that wasn't really into boxing.

12:47Especially the younger demographic. Of course, you know, like younger demographic. But one thing I do respect about Jake is he's taking it serious. Right, he's really training. He's really training. He really put a real team around him. He's going through real training camps. I know a lot of people on this team, you know, he's hired the best of the best within boxing to train him and work with him. You know what I mean? Just like all the way across the board. So that's one thing, too, I love about Jake. You know, but like I said, this is a tough game. This is a game that you really have to put in a lot of years to really try to, you know, try your best to try to master it.

13:23I know he's trying to fast track it. But, you know, but with this shit, I don't think you can really fast track. You know what I mean? He's doing a great job, you know, as I said, marketing himself and fighting the type of guys he's fighting to continue to build that, you know what I mean, that interest for him as well. And he's generating a shitload of money. but once he really gets in there with some real fighters, you know, we may see a big difference. I mean, the only, you know, real boxer that he fought was Tommy Fury. Yeah. Neither one of them really did anything that fight. Exactly. And, you know, like, to be honest, you know, when it comes to the boxing, you know, fraternity, we don't really see Tommy as a real boxer.

14:06But he does have, you know, he has skills and he beat Jake. You know, so we're going to see, man. And I think, like I said, overall, I think it's great for the sport. Jake's fighting on the 28th against him. Yeah, yeah, yeah. He's fighting against Chavez Jr., which he's another guy that us within the fighting community. What does Jake need to fight? He's fighting Canelo, but that shouldn't happen, right? Yeah, I mean, I heard it was going to happen, though. Did you hear about that? Yeah, I heard about it, but I can't see how. I mean, he's bringing the money. He's bringing the money. You making money that sound.

14:45I mean, shit, I was off. Even me, I was caught off guard with him, man. They almost really made the fight happen. Like this, like the papers were signed. Okay, if that fight happens. I know. I mean, again, I love Jake, but on what plan does he beat Canelo? Nah, that ain't happening. That ain't happening. Nah, not at all. No. Ever. Ever. You know, Jake's my guy. For sure. But that's not happening. That's not happening. Well, I have a question. four years from now and he does 20 more fights. Can he fight Canelo? Or does that not matter because Canelo's done it for 20 years, 30 years? Yeah, I mean, I think, you know, like I said, I've been a brown, you know, I'm a boxer for a very long time.

15:26You can see if somebody has the stuff to compete on that type of level. But at the same time, like I said, he's still growing in the sport maybe four or five years. his skills may advance in a way that we can sit back and say, okay, maybe, but right now, no. So you were the last one to ever actually professionally fight with Floyd Mayweather. Yep. Flight number 50. Mm-hmm. Logan went in there, and that's a humongous size difference. Huge. That's a humongous size difference. Logan's a big boy. Do you think that Mayweather ever actually fights Jake? Yeah, he could. I mean, at this point, at this point in the game, Jake has came in.

16:10Jake has shown people that he can generate a lot of money. So, at that point, I mean, I believe he can fight anybody. You know what I mean? It doesn't matter if the true hardcore, you know, boxing fans might respect it. But it's entertainment. Especially right now it's entertainment. They got a chance to show you that. You know what the whole Mike Tyson. Mike Tyson. You know what I'm saying? I mean everybody just thought it was crazy. It's bullshit. But I was at that fight. That fucking stadium was packed. You know what I'm saying? That's all matters, right? Yeah, they had like 6 billion views on Netflix, so it doesn't matter at this point.

16:46A lot of this shit now in boxing is in the temple. So he's able to do whatever he wants. All right, so we talked a lot about boxers making money, fame, etc. Now let's say you've made the money, right? You fight Floyd Mayweather. It's time to retire. There's a lot of options you could do, you know, hosting on boxing shows. You can build gyms. You can build supplement companies. How do you take the next chapter once you've retired from the sport? You know, there's one thing about it, man. I think it's extremely hard. You know what I mean? Just me just being in space and just me just really, you know, kind of stepping away to just focus more on business.

17:23and just even for somebody like myself that I've always had a great network of huge, you know what I mean, just, I'm just, you know, somebody of everybody. To a point I've sat and mastermised, I've learned so much about, you know, just overall just business, but still a transition that can be pretty tough. Like when you're at the events, what percentage do you want to jump in the ring? All the time. All the time. And, you know, it got to a point I kind of got tired of a little bit because every time I went to every event, you know, everybody just wanted to talk to me about boxing. Right. Because you still look fresh.

17:58You still look like you're ready to go. Exactly. You know what I mean? But it gets to a point. It gets to a point that, okay, cool, you know, I need to just have one win outside of the ring business-wise so I can start having some different conversations. And that's what I've been at, you know, for some time. I mean, I had a great conversation with my boy Shaq. You know, he said the same thing. He's like, man, you know what? I hate when people talk to me about basketball. I want people to respect me for my business sense. Now, when you come to speak to me, yeah, I did that shit way back then. But talk about all the companies I own.

18:33Talk about this. Talk about this. I want to be able to have those different type of conversations. So I think that's a different type of source of respect. I already have all the belts on the wall. I already have all the titles. Not too many people can make that transition. and jump in and be respected. So most times when people retire from any sport or retire from acting or retire from anything, they kind of fade away into oblivion, right? That's a fact. How do you stay so relevant? How do you stay out there? You know, for me, man, I think, you know, I've always been, you know, I love media. You know, just like you say, yeah, I love media.

19:13I have a great, yeah, I'm a network of great friends that are heavy in a lot of different spaces. I was never one of those guys that only thought of himself as a fighter. I'm a boxer. You don't need to talk to me. You're not talking about boxing or training or coming to a fight. I was always one of those guys like, okay, cool. I want to dive into this. I want to talk about this. I want to jump in this business. I want people to see me and see all the different sizes and layers of me and all different aspects. So I think it's really been the main thing that's really kind of been keeping me, you know, relevant this long and being able to continue to speak.

19:53Because a lot of these fighters, a lot of these athletes, period, they think that we're just dumb brutes and we don't know shit, you know, outside of the sport. A lot of these guys don't talk. They don't go on social media and actually talk and let people, you know, let people in and know who they are. Like I say, just as people. I think that's a big flaw. But it's always been one of my big, big benefits. Yeah, the professional speaker athletes are the wealthiest in the game. When you think about Magic Johnson, billionaire, Shaquille O 'Neal, billionaire. A-Rod has 19 ,000 apartments. Crazy. Right?

20:28Crazy. These are legends from sports, but they transition to becoming professional speakers and investors into companies. So when you get all these different options, because you know so many people, you can invest in cryptocurrency the stock market private businesses real estate how do you pick when you're bombarded with so many different options oh man i mean you got to sit back and study up you got to be able to learn again you know i think that's one thing too man a lot of you know a lot of great you know athletes they do not feel like they should go back and be students and i believe that you should you know especially outside the game you need to you know put yourself in a space is to humble yourself enough to be a student again.

21:07And a lot of us don't. We put a lot of work in for a lot of years. We've been respected and always been seen at a certain level. So how do you tell a guy with all this money and all of this fame and success to try to humble himself? Try to listen. Try to listen to something else or sit down in the seat. You know what I mean? Like add a mastermind and try to learn something else. You understand what I'm saying? And a lot of guys, even though outside of the game, if they haven't made the right decisions, and just knowing that they need to do something, they're not humble enough to sit back and try to be a student again or learn again.

21:45And that's always been a downfall. The video I posted a few hours ago was that. I said, even though I speak at 100 events a year, afterwards I sit front row. There you go. Because there's Ed Milet. There you go. And I want to learn from them. There you go. Even though I book these guys, I'm friends with these guys, I sit front row and listen to them because I can then help the people that are coming to my mastermind. That's a fact. And coaching with me, I'm learning from them. I want to know things in real time. I'm listening. I'm studying all the time. That's a fact. I mean, just like you, like you, I mean, like I said, like you've seen it in real time with me.

22:18I'm sitting at these masterminds. I'll be there by myself. Right. And people around me, they're taking pictures. They want to sign out. I'm like, all right, cool. Thanks. Let me sit down. You know what I'm saying? I think that's the great thing about me is the fact that I've always wanted to learn. I've always been a sponge. I've always been a sponge. And like I say, that transition. I want to be a strong example of that transition. I wish more athletes were doing this. Yeah, for sure, man. But like I said, I do see it. I want to save these clips for later on when I make a billion. You know what I mean?

22:52Sitting with Dan and really talking about this shit. So on the charity side. Yep. Why do you think it's important that athletes have some type of charity component for their communities or for their life? You know, I really think, you know, when it comes down to it and, you know, the whole sports aspect and the fact that you've been chosen, you've been blessed to be part of this small percentage of people, this small percentage of people to compete at such a high level and to be looked at and admired at such a high level. Me, myself, I don't believe that all of that is just for you. I believe that you've been exalted to a point to give and spread to everybody else as well.

23:46You know what I mean? I think you need to be able to find something that's a little bit, you know what I mean I'm greater than yourself to really motivate you and to put those good you know what I mean jujus out to the world as well God has blessed you to be I mean at a really I mean at an amazing point in your life you should always give you should always give that's the way I've always looked at it there's one question that I ask on every single episode and I've never gotten the same answer before what's that? Andre Berto you end up making a billion dollars billion on that next company. Supplement company, a chain of gyms.

24:25All these investments start to happen. Billion dollars, but unfortunately, at some point, you pass away. What percentage of the billion dollars do you leave to those three kids? Ain't gonna leave nothing. I'm rich. Yeah, I'm rich. They ain't not rich. They gotta work for it. Shit, I don't know. You need two degrees to get money from me. yeah man I mean shit I don't know man I don't think I've got to that point yet I mean I understand what everybody's saying um you know I've heard zero I've heard 100 yeah yeah yeah uh you know I'm not sure yet I'm not sure I have to I have to still you know we look at that question because you know like on one hand I want my kids to work for everything that they get um you know but then And again, I want to be able to leave, like they said, like in the Bible, like I said, a good man leaves an inheritance to his children and his children.

25:22I want to be able to leave them something. So with that being said, I may leave a good portion, say 50 or maybe 60%, but I'm going to put together such extensive and a crazy trust. Oh, yeah. You know what I mean? Trust in place with requirements to be able to unlock this shit. and if you're able to do it, shit, it's yours. I like that. You know what I'm saying? I want to put them through the gauntlet. You know what I'm saying? So by the time they get this thing, man, they're just going to be transformed to completely different people. And once they get it, they'll know how to do it. All right, we know you got to get to work.

25:59You got to host this mental health event for Boston downstairs. Where can people find you across social media? Across social media, my name, at Andre Berto everywhere on Instagram, on Twitter, on Spaces, TikTok, everything. at Andre Bertone, man. Y 'all holla at me. We got a lot going on. I'm excited. Yeah, it's Money Monday. All right, guys. As you know, this podcast is designed for you to have real discussions with your friends, family, and followers about money. We grew up thinking it's rude to talk about money, but I believe it's really the true reason that there's so much stress and anxiety and problems and credit card debt that's happening in our society is because we can't have open discussions about money if you think about being rude.