In short
The Money Mondays - Episode 117 Summary
Podcast Overview Title: How Celebs Lose Millions by Saying “No” Host: Dan Fleyshman Guests: Ryan Schinman (CEO of Mayflower Entertainment) & DJ Irie (DJ, entrepreneur, philanthropist) Description: This episode discusses how celebrities miss out on lucrative opportunities by turning down the wrong deals. Ryan and DJ Irie share insights from their experiences in the entertainment industry, emphasizing the importance of strategic decision-making in celebrity endorsements and marketing.
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Key Discussion Points
Introduction
- Dan introduces Ryan Schinman, a renowned entertainment marketing executive, and DJ Irie, the official DJ for the Miami Heat.
- Ryan shares a brief overview of his career, highlighting his transition from talent representation to brand management.
Ryan Schinman's Background
- Started as a sports agent at 19; transitioned to CMO of a publicly traded sports marketing company at 26.
- Founded Platinum Rye Entertainment in 1998, focusing on collective buying of talent, music, and celebrity endorsements.
- Sold Platinum Rye in 2004 and now leads Mayflower Entertainment, representing brands rather than talent.
The Importance of Strategic Decisions
- Celebrities often turn down lucrative deals due to lack of understanding of their worth or future potential.
- Ryan emphasizes the need for celebrities to capitalize on their moment of fame rather than holding out for what may not come.
The Evolution of Celebrity Influence
- Instant celebrity can emerge from social media, creating a fast-paced environment where talent must stay relevant.
- The importance of timely engagement with trending artists or influencers is discussed, illustrating the need for brands to act quickly.
Negotiation Dynamics
- Ryan describes the complexities of negotiating with talent, emphasizing the need for leverage and understanding of market dynamics.
- The importance of analytics in determining worth and the right talent for brands is highlighted.
Staying Relevant as a Celebrity
- Discussion on how some celebrities fade while others last; the importance of building a personal brand and staying connected to current trends.
- Mention of celebrities starting their own brands, seeking equity over traditional endorsement fees.
Philanthropy and Brand Alignment
- Brands are encouraged to find authentic alignments with causes that matter to the talent, rather than seeking superficial endorsements for goodwill.
- Ryan points out the shift away from simply donating to causes without genuine connection.
Personal Values and Legacy
- A heartfelt discussion where Ryan shares his views on wealth distribution to his children, emphasizing the importance of hard work and independence.
- The importance of surrounding oneself with talented people and creating a supportive environment in business.
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Key Takeaways
- Strategic Decisions Matter: Celebrities must be conscious of the implications of turning down deals, as it can cost them significant financial opportunities.
- Leveraging Relationships: Building authentic relationships is crucial in the entertainment industry; both Ryan and DJ Irie stress the value of genuine connections.
- Market Awareness: Understanding the dynamics of the talent market is essential for brands to make informed decisions regarding endorsements.
- Philanthropy is Personal: Brands should align with causes that resonate with the talent, fostering authentic partnerships rather than transactional relationships.
- Cultivating Talent: Both Ryan and DJ Irie highlight the importance of nurturing talent and recognizing that success often comes from hard work and genuine passion.
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Conclusion The episode provides a deep dive into the complex world of celebrity endorsements and the decisions that can lead to significant financial gains or losses. Through the insights of Ryan Schinman and DJ Irie, listeners gain an understanding of the importance of strategic decision-making, relationship-building, and the evolving landscape of entertainment marketing. The conversation emphasizes the need for authenticity and the value of understanding market dynamics to thrive in the competitive business of celebrity endorsements.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:05Ladies and gentlemen, welcome to a very, very, very special edition to the Money Mondays Podcast because I have a guest that always turns me down. He turns everybody down for speaking, for podcasts, for interviews, because everybody wants him, but he likes to be behind the scenes where he spends hundreds of millions of dollars with celebrities, brands, TV commercials, and a lot of things that you see in video games and television, he's actually the mastermind behind it. So our guest, Ryan Shiman, I'm gonna have him do a quick two-minute bio so we can get straight to the money. Thanks, Dan. Thanks for having me.
0:35And yes, the$8.72 that you paid me to be here today is definitely worth it. It was$9. That's all it took to get me on the mic. At the end of the day, though, my bio is pretty simple. I started off as a sports agent. I loved it. At 19, I was probably the youngest guy in history to be a sports agent. I did that for a little while. Then I was the CMO of the first publicly traded sports marketing company when I turned 26. And what I realized, what I really enjoyed was working on the brand side versus working on the talent side. Working on the talent side, you're pitching talent all the time. You're kind of selling.
1:10My vision was how do I become a buyer? And in 98, I started a company called Platinum Rye Entertainment. And our entire vision was if corporations would buy talent, music, and celebrity and athletes, the way they bought media through one vertical, you get cost savings, cost avoidance, and value add. So what does that mean? Essentially, it's collective buying. Why does someone like Pepsi use OMD to buy media instead of hiring three smart people to buy their media. OMD is buying on behalf of 40, 50, 60 companies. So when they're calling Conde Nast or Van Wagner Outdoor, they're calling NBC, they get cost savings, cost avoidance and value add.
1:47And that was kind of the vision behind Platinum Rye, which I sold in 2004 to Omnicom. We sold the International 2007 to them, stayed a long time, started a lot of other businesses, digital marketing businesses, a nightlife business, an event marketing businesses, which have all been sold. And today I'm the CEO of Mayflower Entertainment, which is essentially Platinum Rye 4.0, where we buy hundreds of millions of dollars worth of talent, music, celebrity, music licensing on behalf of brands. And again, Dan, we represent the brands, the ad agencies, the corporations, not the talent. Is managing talent like babysitting?
2:26I mean, it wasn't fun, especially because I wasn't managing Tom Brady or Rihanna. So at the end of the day, when you have third, fourth, and fifth round draft choices or, you know, a second round basketball player that you're begging to get a local car deal with or doing just a trading car deal at the time, much better being on the branding side. But look, a lot of babysitting too, Dan, you know, CMOs, CEOs, heads of corporate communications can even be sometimes more challenging than the talent themselves. So let's say there's a big brand out there, food brand, makeup brand, hair brand, beverage brand, and they want to go get a J.Lo, Rihanna, Tom Brady, et cetera.
3:03Why not go try to find someone direct to them rather than going through an agency or a big company like yours? It's a great question. I think here's the real reality. I think today with technology, with information, anybody can call and get in touch and figure out somebody's agent, someone's manager, someone's PR agent, someone's lawyer. It's not that hard to get to the talent. The secret sauce is A, knowing the right talent and what they'll do and what they won't do for the budget. Two, knowing if there's conflict. So if it's a beverage brand, do they already have a beverage conflict so you don't look like an idiot when you call and say, I'd like to have you for X, Y, and Z beverage?
3:42Knowing the price points, knowing the attributes, knowing the analytics behind it. But more importantly, it's having that leverage that I was talking about of spending and the buying power So if someone's going to be a half a million dollars to do something, I better be getting it for$375 ,000 or$400 ,000. If someone only wants to do two posts, I better be getting four or five. If someone wants to fly private, I sure as hell hope they're going to fly commercial for me. And that doesn't mean they're best friends with me. That doesn't mean they love me or we're really brilliant negotiators at Mayflower Entertainment.
4:17It's pure and simple. It's called leverage. And that's it. So we're CAA's biggest commercial buyer. WME's biggest commercial buyer. UTA, all the record labels, all the publishers, biggest buyers. So not only do we have that inside knowledge of inside baseball of really what's going on, but we have the leverage and we also know what they've gotten for other endorsement deals. So I think anybody, like I said, can get to somebody. It's another thing to know their worth, know what they'll do or not do and negotiate a great deal on behalf of the brand. How do you think celebrities or athletes can stay consistent?
4:51Because a lot of them flare up and they fade away, or they have one hit wonder and they fade away. They have a huge career and then they fade away. How can they stay consistent to make you still want to pay them? I think it's pretty interesting because back when I started essentially 30 years ago, you'd have to win five Grammys to be relevant. You'd have to be on a TV show that lasted 10 years on CBS. You'd have to have four or five big blockbuster movies. I think the problem now for talent is we live in a world of instant celebrity, which you would know more than I do. Someone we've never heard of today, legitimately in 30 days could have 50 million people following them on YouTube.
5:33They become hot for the moment. So what happens with that is we have someone who represents brands and companies. We have so many more people to choose from. It used to be very Casablanca-esque. Line up the usual suspects. and it'd be the same 10 girls, 10 guys, 10 athletes that everyone cared about. Now, how quickly can we get on board that train that when someone has a quick hit that goes viral and all of a sudden they're number one, we can't wait six months to do a spot. We got to do something now. Both of our good friend Gary really talks about that all the time at VaynerMedia, which is, what are you doing?
6:12We got to pounce on this idea now. We got to pounce on the moment now. How do we create a piece of content that pairs with what's going on to stay relevant? But I think it's very hard if your talent, like I said, Brad Pitt's not going anywhere, but he's really not on social media. So he's great to be the face of Brioni. But is he great to be the face of a new drink that needs people to post constantly, be out there constantly? But even if you look at what happened a year ago, two years ago, Lizzo was hot and she kind of faded and then Ice Spice was hot and she kind of faded and now Dochi's hot.
6:51So very few people are Lady Gaga who, yeah, she has ebbs and flows, but she's relevant for the past 15, 20 years. But a lot of those people now, whether it's TV, film, sports, who have kind of ebbs and flows but kind of have been in that pop cultural zeitgeist, are starting their own brands. They want equity. They don't want even$5 million to be in a Super Bowl ad. An unnamed talent that I can tell you that's probably one of the biggest female pop artists in the world, one of our brands offered her$20 million to be in an ad. And you know what she said? No, thank you. Thank you for the opportunity, but no thank you.
7:32So it shows how much money the top AAA talent is making. and what happens is sometimes also Dan not to kind of throw you a curveball but the a minus and b plus list talent sometimes think that they could also do what Kim's done with Kim's or what Rihanna's done with Fenty or what you know uh the Paul's done and KSI for for prime or Mr. Beast with feastables that's very difficult that's the one percent of the one percent of the one percent and even that we don't know how long those brands are going to last so you know i would say the biggest faulty of a lot of this talent is when they're hot at the moment they don't capitalize this oh i'm holding out for chanel or i'm going to hold out for five million dollars and then a year later they're calling back and being like uh excuse me mayflower uh can you bring us some brand deals and you're like oh i thought you were starting your own jewelry company and now you want to you want to do this so i think you got to capitalize i think the most famous moment was i remember years and years ago when when jeremy lynn there was something called linsanity in new york when he played with the knicks and we would bring him so many deals and he would turn down so many deals and his family who was kind of involved would be like no no no we're holding out we're holding out we're holding out a year later there was no such thing as insanity and he should have taken the millions and millions of dollars that were offered to him for people to capitalize at that moment so the town and their managers agents have to be managed right there's nothing worse than me negotiating or someone on my team negotiating with an imagine or agent or lawyer it's good to believe in your client it's good to believe that they're rihanna or tom brady or or messy, but not everybody is.
9:26So pounce, do the deal if it makes sense, and go on to the next. So you've done it for a lot of food brands. I remember last year you did like five or six or seven of the biggest commercials in the world, and you did these celebrity deals. So when a brand comes to you, let's call it a KFC McDonald's type brand, they come to you and they're like, okay, pick the talent, or maybe they have a talent in mind. How do you decide 1 million, 5 million, 10 million, 20 million, equity, like, how do you come up with these things? So I don't care if it's food, clothing, cosmetics, tech, video games. We're in every sector.
10:01And I think what happens is there's two business models that we have. One is somebody says, go fetch. I want Dochi. Or I want Tyler. Or I want Billie Eilish. And we go fetch. We give them the analytics. We tell them what else is doing. We get a price. We kind of look at what else they've done in the marketplace, what they have coming up, what projects they have. Do they have a new record that's hitting? Are they going on tour? How can we tie into them? You know, will they do interviews or not? And then the second model is, I want a Latin comedian, or I want a piece of music that sounds like Beautiful Day by YouTube, but isn't Beautiful Day.
10:43What's the modern version of Beautiful Day that's out there right now? And that's where our team really gets to work. You know, we have a sports team, a music team, a Hollywood team, an international team. And all of our teams kind of sit back and say, okay, let's look at, here's 20 people that fit that creative or fit that brief. Here's what they're doing. Here's what they have going on. Here's what they're excited about. By the way, that person will not do Burger King because they're vegan or, hey, that person loves your product because they love fries and, you know, can't wait. and that's their kind of food passion.
11:21So we give them all the information, everything that's going on, provide the analytics, give our point of view, but we also like the brands to choose. We give them, it's kind of like multiple choice. Here you go, whatever fits the brief. What's also nice is we're not trying to step on the toes of their ad agencies or their PR agencies who are coming up with the brilliant creative that the talent needs to be in or the brilliant creative that I need to plug in a piece of music to or the amazing creative that an athlete wants to tie themselves to. And I think what's important is we try to sit at the epicenter because when you have the ad agency and the corporate communications agency, they sometimes don't talk.
12:01You would think they would, but they don't a lot of the time. So sometimes what happens is the PR, corporate communications or digital agency is working on something. The ad agency is working on something. And if we're at the epicenter, we can say, hey, wait, you want this person to develop content and show up at these three things as you're launching a new product. It's the same time as the ad agency is coming up with new creative. Why don't we get one talent to do both? And that way the right marries the left. So it sometimes happens we're not involved is ad agency will come up with great creative.
12:32PR agency will come up with great kind of ancillary material and content, which is sometimes even more relevant than the hero spot nowadays. But they're not talking. So we need to kind of be there and say, hey, guys, let's all work together and figure out to get the assets you need, get the assets you need. And here's the right person to do it and go from there. So you mentioned that multiple companies have been acquired and you've gone off and acquired some companies along the way as well. Why is it important? Why are some of these media companies buying each other? Why are they buying you? Why are you buying companies like why is that happening in this space?
13:07well i i think at the end of the day i don't care if it's a cpg company like pepsi buying poppy last week or you know uh hershey's buying companies or you know everybody's buying companies i think you know png buys companies you know lever buys companies kolge pomalov um i think what happens is people have bigger companies. We can talk about the media companies in a second, but even in traditional companies, they innovate, but people are risk averse there. People will get a great salary or in departments. If they take risks, they're sometimes penalized for it if it doesn't work out. The entrepreneurs are entrepreneurs for a reason.
13:54And they're not afraid to take risks. They're not afraid to be bold. They're not afraid to try stuff and pivot and see what works. And then ultimately, you get acquired by someone who says, wow, I wish we would have thought of that, developed that, marketing that. And that's also why you hear of when, for example, I was an investor in Sir Kensington and we sold to Unilever. The brand was so great. It redefined kind of a premium condiment, whether it's ketchup or mustard or mayonnaise. But the minute you put it inside a bigger company, it kind of lost its shine, lost its way. And you don't hear about it anymore.
14:33And it's too bad because it was a brand that the two founders had out of vision. They created ketchup in their dorm rooms. They seasoned it. They thought of the name and the graphics and they were scrappy and didn't have millions of dollars in marketing budgets. Then it goes inside this ecosystem and who knows? So I think the same thing happens with these media companies. I mean, look at our friends Ryan and Chris, who four or five months ago sold to Publicis. Could Publicis have developed 10 years ago and figured out that influencers are the wave of the future and brands interacting with their billions of dollars to spend?
15:11Sure. But Ryan and Chris did it better. They thought of it. They were bold. They got strategic investments for people like WME who put money in and believed in them. they worked with brands and were scrappy and got more and more and more brands and then people realize hey wait a second creator economy really means something and sometimes it's better to have these makeup influencers than julia roberts because julia roberts looks beautiful in a commercial but she's not doing a post a week right and she's also not posting for a living right her career is making unbelievable movies the creators are about creating every day and that's all they want to do and what is their unique point of view to create?
15:52Same thing with event marketing companies who can be really creative. You know, when we sold the Brewing Capital and Engine Shop, we were doing unbelievable things for InBev and Budweiser and unbelievable things for Mercedes and American Family Insurance and activating at Augusta and at the US Open and doing stadium naming rights deals. And a company, Brewing, which was owned by Brewing Capital and WPP said, we want that. and my partners and I sold, but that's the secret sauce. I think at the end of the day, there's always a place for really, really good agencies that are smart, that are bold, that are hardworking.
16:35And I think what you see more and more in the marketplace is people like me who have done it multiple times because you have that entrepreneurial spirit. You can't help but want to do something else. I think part of my secret sauce is I kind of stay within my lane. My team laughs. I call myself a one-hit wonder because I just do the same thing over and over and over again in different iterations. But if you capture the CEO, the CMO, the head of corporate communications ear and do a great job for them and not try to do 50 things for them, be a specialist. This is what I do. I am not trying to replace this company, this company, this company, this company.
17:18This is what I do. And I am the best at this. And I think that's why corporations really like us, is because we're not trying to be something we're not. We're not trying to capture every dollar and squeeze every dollar out of them. And we're saying, look, use me for what we're best in class at. And by the way, you need a production company? I'm going to introduce you to one. You know, you want a great director? I'm going to introduce you one. You want a great PR company? I work with 30 of them. Let me introduce you to the people who have done great by my brands. And I think it's that circle that also us in this community all know each other, respect each other.
17:59I know the best five to 10 PR agencies. And if one of my clients says, I need a good, great entertainment PR agency, here you go. I don't ask for money. I don't ask for commission. What I ask the PR agencies for is, hey, if any of those people ever want talent, think of us. They want music. They want a booking. They want a DJ to perform. They want someone to give a speech. That's what we do. And I think by staying in your lane, you're going to be really successful in trying to be everything to everybody. So you've also done some really creative, cool deals that are in the rapper space and athlete space and DJs and music space where you're placing them in video games.
18:38Video games have massive budgets. I don't think people realize the video game industry dwarfs the movie industry actually makes it look tiny when you really think about the math behind the hundreds of billions of dollars that happen in the video game space talk about going and getting like the cool rappers and athletes and placing them in i think without naming the the video game companies we work with because we work with all different ones social games hardcore games this and that i think what musical talent especially because we also put athletes and Hollywood stars and influencers in games.
19:11But I think when it really comes to music, it's explaining to them that this is a way to hit a different demo, get out there in a big way. It's more effective than radio. I mean, look, I mean, the days, why do you think all these labels are getting rid of most of their A &R radio department that back in the day, you'd go and bring the record to a DJ and be like, hey, play this for me. That's the way to get exposure. I think at the end of the day, you put a record in a hip game or you put an artist in a hip game, it can make them relevant to a totally different demo. There was a rapper, I wouldn't even call it a rapper, a very big hip-hop rapper that we used last year in a game, and we did a concert with them in the game, and we helped age down the people who listened.
20:03My 12-year-old had never heard of this person. Wow, interesting. All of a sudden, they did a concert in the game, and my 12-year-old's like singing and knowing every record the guy ever did and following them. And you kind of have that holy cow moment that that piece of content and that record playing and that visual to a 12, 13, 14, 15, 16-year-old, 17, 18-year-old to a 21-year-old who haven't heard of you or heard of you but aren't that familiar with your music, you're opening back up to a different audience. And then you see their Spotify playlists start to get more. You see their social start to get more.
20:44And I think, you know, with a lot of the companies we work with, they get pitched every day now. I think there's not a major label or maybe independent label that doesn't have somebody that's looking into the video game market or gaming market to how do we get our artists played? and I think it becomes a very, very important part of the label or the record or the artist's marketing plan is back in the day, if you could land that perfect commercial for exposure, now it's more about gaming. If you can land that game because it also, a lot of it can live forever in that game. Back in the day, Guitar Hero, which we weren't involved in, that Activision had, it was the same thing.
21:27People wanted to be on Guitar Hero because that music was going to be played. You were interacting with the game. And it was pretty amazing that they were one of the first to really meld music and gaming together. Rock Band kind of was an iteration of that. But now I don't care what gaming company you are. Think about the youth when they're playing the games. Music is a very natural component. Brands and snacks, yeah, you're eating them and you're doing them. But being locked in and listening and watching and experiencing with your friends and peers playing while listening is a very emotional moment.
22:06And who you want to play as is just as important. What kind of outfits you want to wear? What is your costume? Who do you want to be like? And it's pretty amazing. And also, I think a lot of the video game companies are very quick to react to trends, as we were talking a little bit about before, how maybe advertisers are a little slower. I think the ability to, here's a TikTok kind of sound or moment, whether it's a real song or not, how do we get that in game? And how do we get it in game quickly? And capitalize on that moment or a dance or a saying. And I think these gaming companies are very hip to the fact that, hey, we're not going to pay top dollar.
22:54Because no different than the radio stations back in the day didn't pay you. a lot of money to play their songs on the radio. We're now a voice to the next generation and the future generations. So you want to mess with us. We're going to figure this out together. What's important to you? What's important to us? Let's put a deal together. Why do you think it's important for brands to incorporate some type of philanthropy or charity to their brand overarching? Well, I think it's a great question. I think that some brands do it to check the box. we have to do it um it's something that kind of if you look back i think tom's was one of the first to really be out there and have a one-for-one buy a pair of shoes we're going to be giving a pair of shoes and and tom was kind of the leader in that now people had done it before and given the foundations and cereals or soda or cars but he was the first to really bring to the forefront um doing great projects by doing good and having a great product and and and doing good is really important um but i think today's culture and today's consumer knows if it's a check the box right or if it's something that makes sense what i would also say is when a brand says to me i'd like so and so to perform and it's a cancer awareness charity why won't they do it for free or i know they make a million dollars but for a hundred grand that's a lot of money for our charity i don't understand what do they think they're too good for us yeah and what i would say but take a step back that that person might not have a connection to cancer awareness.
24:47That person might have something to do with Amphar or that person may have something to do with Alzheimer's or what's important to them or music cares. So sometimes a brand aligning with a charity that wants to align with talent, you have to take a step back and say, what's important to that talent? What are the talent's causes? and why don't we support the talents causes that are important to them and they might support your cause. But again, the days of, I'm a million dollars, you should do this for me for a hundred grand because I'm a good cause are out the window because there are hundreds of charities which are needed in this country.
25:27I'm a big believer it. But I think you also have to listen and understand who makes sense and who has a personal connection to that charity or to that foundation that wholly wants to be a part of it and feels it. Because again, a lot of people who speak more than I do, authenticity, authenticity, authenticity. So you got to have that connection. You got to be able to tell that story and why that talent is going to be there. And you want the talent to want to lean in and not just even take a small pay cut from a million to 500 grand. Find the connection. All right, so there's one question that I ask on every episode, and I've never, ever, ever gotten the same answer.
26:12This is episode, I think, 118, 119. So you build up your company, you go acquire a bunch of other companies, and one day, many, many years from now, come a multi-billion dollar company. But finally, Ryan passes away. What percentage of that billion dollars do you leave to those children? To my children or children in general? To your children. To my children. Oh, very, very, very good question. I thought the children. The children of the world? I believe the children of the people. I think it's something I've thought about, right? I'm 53 years old. I'm not a 23-year-old or 33-year-old entrepreneur.
26:52So I've had a lot of time to think about it. And I think my answer changes here and there. And if we're going to talk on a percentage basis, they're going to get a lot of it. but they're not going to get it all at once. They're not going to get it on their 18th or 21st birthday. But I want for my kids to wake up every day and be as passionate about what they are doing as I am for what I do. So if my 12-year-old son decides to be a high school lacrosse coach and that's what he's passionate about, I don't want him to ever worry about a mortgage, a car Maybe sending his kids to private school or camp I don't want him to worry But he's got to work He's got to work hard And he's got to be passionate Same thing with my two daughters I have a 14-year-old and an 8-year-old And what's nice is my 14-year-old listens to my conversations It's almost like in the movie Sabrina The chauffeur getting tips from you know, from the heroes of it, from Harrison Ford and Greg Kinnear, but at the end of the day, or back in the day, Humphrey Bogart.
28:11But for me, my 14-year-old listens. Her and her friend Violet want to form Gravy Entertainment. Her name is Grace, and it's Violet, and they're already talking about their company at 14 years old. I love it. And she asks questions. She listens. She learns. She gives me advice on who's cool and who's not. Because as you know, Dan, and I don't want to admit to many people that don't know me, but I'm not on social media on any form. I've never been on Facebook or MySpace or Hot or Not. You know, all the big ones. Never been on a dating app either. But at the end of the day, the reality of it is, is I want my kids to work, to be driven, but to do what they love without the worry of their next paycheck is going to X, Y, and Z.
29:08So it's not an exact number, but it's a number to be comfortable, but still want to work hard. And that's what's important to me. I think, you know, now more than ever with what's going on in the world, you focus on, you know, to me, three or four things, health, family, friends, experiences. And again, I know it sounds cliche, but, you know, again, I started, I'm 19, I'm 53 now. I feel like I've never worked a day in my life. Our motto, this is not easy to do what you do. If companies and agencies could get talent or music for the price that they want, for the usage that they want, with the deliverables that they want, I wouldn't have a job.
Read the full transcript
29:54So nothing's easy. But we solve problems with enthusiasm. That's always been my motto. Let's solve these problems with enthusiasm. Let's find a way. Let's always kind of be straightforward. Let's not go like this. And let's do the right thing. and it's, I think probably if you said, but you didn't ask, but I'll answer anyway. What am I most proud about of Mayflower Entertainment, my current company that's in its ninth year right now, and probably most of my other companies and my partners that I've had? We have very, very, very little turnover. in nine years of having almost nine years our ninth year of having mayflower we fired one person we had one person that didn't want to be in business affairs anymore and they wanted to be an account lead we don't have account leads so they went somewhere else and we had one person go to a client who was servicing that client the client loved them so much they brought them in house that's it wow nobody really leaves because again from a cliche thing you know a lot of people talk about their family as we're all this is my family it's my work family my family i think if you put me aside put me in the back room and interviewed all our employees they would all say yeah we're really a family we love what we do brian doesn't micromanage he lets us do our thing we're empowered we feel heard we feel respected and look we just brought on someone new uh started tuesday what day is today thursday two days newest employees been there two days and in the interview process they don't come to me first i let them go for four or five other people they interview them both ways the potential employee interviews my employees they interview and it's more of kind of an interaction?
31:53Are you the right fit to become part of this family? Because you just can't come in. And I don't want someone who's going to be here a year, two years, three years, or four years. I want someone who's going to be committed to learn and be a part of our family and not leave. Kind of like Hotel California. You check in, but you can never leave. But we don't want you to leave. And I think that it's very hard. We're in a very specialized business. Very hard to train new people. Very hard to bring great people aboard. There's very few specialists that do what we do in music sports or Hollywood or licensing.
32:28And when we get them, we don't want to lose them. And if you ever do want to leave, you know, hot in my eye, we probably had over 100 people. And in like 14 years, I can count on two hands how many people left, quit or got fired. When you're ready to leave, one person in my sports group wanted to go to Golf Digest. I'll make the call for you. One wanted to be a yoga instructor. I don't know where that came from. Let me help you. A couple of them wanted to start their own businesses. Let me seed you. I learned that from Julian Robertson at Tiger. If I have great people and I believe in them and they want to go off on their own and do something tangential to my business, how can I support you?
33:05How can I back you, both financially with monetary capital but also human capital? Let me find you good employees. Let's talk. How can I help? And I think that's what I'm the most proud of. And I look back at my career, which is very, very far from over, because it's a blessing and a curse. I'm kind of never satisfied. I'm always still hungry for the next deal, the next thing. And my wife will say to me, wow, that spot of yours was amazing with Jennifer Aniston. Didn't you love it? I said, I worked on that deal three months ago. It's over. It's on TV. Great. I've done 80 deals since. I forgot that one already.
33:47But that's terrific that you're enjoying it. And I think it's staying hungry, staying on top of things, training great people, surrounding myself with really freaking smart people. It's very easy to get a 1080 on your SATs, which I get. So I make sure that everybody else is at least above that. But as you can tell, I'm very enthusiastic. I'm still bullish about our business. I think more and more brands, no matter what sector you're in, want to use athletes, celebrities, influencers, music to sell. Because what am I really doing? We're helping people become aware of products and sell. We want consumers to buy what we're selling, using talent, using celebrity, but it works.
34:32it's always worked it's going to continue to work and it's becoming more and more relevant i don't know a new brand out there that at least doesn't want an influencer to to talk and shout out and get to their audience so i think our business has a long way to go to continue to evolve and morph and change but i've never been more bullish on it ladies and gentlemen normally i would say go follow our guest on social media but he doesn't have any he is behind the scenes being the magical Wizard of Oz spending these hundreds of millions of dollars like you've heard about celebrities, brands, TV commercials, video games, everything between Mayflower Entertainment and some of the things that he's been working on, you will see out there on television for the rest of your lives because it sounds like he's still addicted to working for a few more decades.
35:13So as you guys know, with the Money Mondays, the whole goal of this is for you guys to have real life discussions with your friends, family, and followers. We all grew up thinking it's rude to talk about money. I think that's ridiculous. We've got to talk about loans, taxes, bank accounts, balancing a checkbook. those are real life things in your business and in your household you've got to have blunt discussions with the people from your past present and future so share the podcast the moneymondays.com i would say check out ryan shimmin but why don't you just listen to this podcast and really think about what he's told you because there's very few characters on the planet that have done what he's done over his career 30 years of being in this game and you can learn a lot you might want to share this with your friends family and followers we will see you guys next monday on themoneymondays.com
35:57Ladies and gentlemen, welcome to the Money Mondays. This is a very special, near and dear to my heart episode because I have one of my dearest friends here, like a brother to me. He is someone that travels all over the planet. I just happen to catch him. We're in his hometown, but he's barely ever here because he's flying this way, this way, this way, performing in every city around the planet with celebrities, athletes, hosting his own events, hosting his big annual charity event for I don't know how many years, like 10, 15 freaking years now. He is one of those rare humans out there in the entertainment industry that built up a personal brand from being positive and smiling all the time.
36:31Only smiles. Which I absolutely love, his energy. That's also why so many brands, venues, celebrities all have an affinity and gravitate towards him because of his energy, from his smile, from his laugh. So what we're going to do is on the Money Mondays, we cover three core topics, how to make money, how to invest money, how to give it away to charity. But first, we're going to have DJ Irie give a quick two-minute bio so we can get straight to the money. Let's get it, man. Let's get to the money. DJ Irie, listen, thank you so much for such a kind intro. I appreciate that, man. And listen, when family calls, family shows up, right?
37:05So we're here. Listen, I'm a kid that just loved music, right? And music has taken me on such an incredible journey. I started out collecting records. I had an opportunity to DJ an event. this is like literally like my senior year of high school ended up working out because everybody was drunk and it ended up being the general manager of Planet Hollywood that I did the event for and he was really impressed by what I was doing ended up giving me an opportunity at Planet Hollywood the Vegas casino? no no no in Miami the restaurant that was one of my first opportunities and then from there I went to the skating rink and the next thing you know I'm on the radio I get a call from the Miami Heat hey we need to talk right and in 1999-2000 I was the first official DJ not just of the Miami Heat but any professional sports franchise no way it didn't exist before that this is the 1999-2000 season what just happened they had just moved from the Miami Arena to the American Airlines Arena and the marketing team was like, hey, let's do something really cool and different.
38:21And they came up with the idea of having an official DJ. And, you know, start asking around town and ended up, hey, I think Irie's the guy that we should start this with. And the funny thing about it was when Keep It Real goes wrong, well, all this went wrong, I said no at first. What? Yeah, I'm an idiot. Hello, Miami Heat now. This guy needs to be committed, right? Yeah, I thought, I didn't think it was really on brand for me at the time. Because understanding who their season ticket holders were, which is really what they focus on. I was like, these aren't the folks that are listening to my radio show.
38:56They're not the folks that are coming to my nightclub events. And then I woke up and said, hey, this is an incredible opportunity. 15 ,000 people a night. Yeah, I was like, there's something here. And thank God I did. three championship rings later and just the most incredible experience of my life so that worked out really well and then here we are today started the Irie Foundation started Irie Weekend which is on its 19th year 19th year sorry I said 10 to 15 years 19 years that is definitely something 19th year of Irie Weekend artist related which is our events and talent acquisition firm. And yeah, and of course, I read Music Corp which handles my appearances and traveling all over the world.
39:52All over the planet. And yeah, and we're here. This is the most important place to be is right here, right now. So when venues try to book you or events try to book you, how do you determine, how do you fit it all in because your schedule is so crazy? How do you decide when you're going to say yes when you're going to say no? Well, it's a lot different now. It's a lot different now. Well, first of all, I don't put too much time and energy and focus into just regular nightclub nights anymore. The focus is really a lot more on private events and corporate. The cool thing with that is clubs are great.
40:31Don't get me wrong. That's where I started. I wouldn't be here today if it wasn't for all the support I got from nightclubs. But from where I am now in my career and in my life, it's more than just going out and playing some songs. The relationships and what we're looking to create opportunity business-wise is a lot bigger than just an event. And that magic happens in the private events world and in the corporate events world. So that's the first thing is the nature of the event. right um you know second thing is because i don't ever want to just show up play some music and leave you know great even for you know good amount of money that's cool because you know money's important right um but that same amount of time i'd rather put that into something where i can create a relationship that can create a much bigger opportunity right um whether it be on the event side whether it be on the on the talent side whether it be on you know brand side there's always is another opportunity to come out of an event.
41:35And if you look at it as a platform and springboard rather than just, you know, hey, I'm going to go and play a couple songs, get a check and leave. So there's so many interesting characters from sports, billionaires, models that all try to become DJs. Sure, yeah. Right? Yeah. What do you say to them about how they can actually get good at it so they're not just trying to check a box and like, oh, I'm a DJ now and be able to say that they're a DJ? I'll tell you exactly how, and I'll give you an example because there's really, listen when it comes to the motivation behind doing this a lot of people have different motivations but there's only one motivation that you'll literally excel and be embraced because people understand authenticity and I think the best example I could probably give you and it's very near and dear to me because I taught him how to DJ is Shaq I can't tell you listen I don't have enough fingers on two of my hands to tell you how many celebrities I've personally had conversations with that they want to become DJ.
42:34Really? Oh, yeah. Oh, yeah. Man. Man. But I want to focus on Shaq for a minute because Shaq, when he first came to Miami, this was 2004 or 2005, right? Shaq comes to Miami. We had known each other before, right? Just being around the scene. But he called me. And he's like, hey, man, come by the house. He just bought his house in Starling. Come on, I want to build out a studio. Right? And I thought he just wanted, you know, because he was always rapping. Right? So he's like, cool, I'll come help you out. So I go over there. And he's like, no, no, no. Like a DJ studio. I want to learn how to DJ.
43:12I was like, what? He goes, yo, I really, really love it. I want to learn how to DJ. I said, all right, cool. So we put the equipment in. And you know what? He would go out and do like an away game. Get back to Miami like 2 o 'clock in the morning. He's calling me up. Hey, man, meet me at the house. And he's ready. He's putting the time in, he's putting the time in, putting the time in, putting it in, putting it in, right? He didn't want to fake the funk, right? He didn't want to just, you know, have the look. He wanted to truly, truly understand it. And the dude put in countless, countless, countless hours, right?
43:44And it shows because you see where he's at today, right? And that's something he told me. He says, hey, man, I want to play what I want to play, right? And I want to travel the world. I want to tour. I want to really, really, really do this, you know? and if you don't have that level of passion for it, it doesn't matter what your name is. Yeah, you might get a gig here or there, but you're never going to truly excel. Shaq has excelled at it. DJ Diesel is a thing. DJ Diesel is a hard-ticket act. For sure. That's not easy. It's not easy, right? It's not easy moving thousands of tickets, especially as a DJ, and he's doing it.
44:24And he's not doing it because of, you know, his past, you know, doing dunks, right? Right. Or NBA championships. They're doing it because they love what he's playing, right? And how he's playing it. And he's developed that, you know, he's honed that over years, right? So if you don't have that approach, honestly, you can forget about excelling. So someone out there is listening to the Money Mondays. Maybe they're a DJ or a music artist, and they're going out there performing for free at first, right? They're going to wherever they can go to the W Hotel Ballroom, the lobby. They're going to the restaurant.
44:58They're going to the places to just DJ or perform for free to build their name. What's the turning point when they can finally say, pay me$500 or pay me$1 ,000 or pay me$2 ,000? It's very simple. When you're out doing that date for free and you also have a call to do something else and you're getting$5 for it, now you know you're on for something. Right? Because it's your time. Right. It's your time and you have to put a value on your time. So you're right. All those dates we did for free, that wasn't for free. That was you investing in yourself. That was an investment. Investments, when done correctly, guess what?
45:39Yield a return. So now you start getting that call, hey, I want you for this date. Oh, you know what? I have some on there. Well, shoot, will you consider my offer? I want to pay you$2 ,000. there goes your return. Maybe I'll do this instead. And that's what it is. You get out there, you get your name out there, people start hearing your style, you get people to get a taste of what you can do and start creating that demand. And creating that demand will yield that return. So you're going through this journey and you decide 19 years ago to start Irie Weekend, start the foundation. why is it why still stick with it 19 years later and have guys like Shaq show up Dwayne Wade etc come to your golf tournaments honestly you know why because because it's not easy right it's not easy and it's necessary you know um the thought process behind doing it in the first place was I was getting calls constantly Dan Marino hey man we're having something for the kids would love for you to come out they'd love to see you if you can be a part of it absolutely let's do it right Udonis Haslam hey man we have something going on let's do it Alonzo hey let's do it Shaq would call right um always amazing you know Dwayne you know and I'll always try to be there you know the Special Olympics you know uh Big Brothers Big Sisters Make a Wish we're all hey we're having something as long as it was physically possible for me to be there I felt it incumbent upon myself to do it as my form of giving back.
47:20And moving around and seeing what's going on in my community, I start noticing areas where like, well, I don't think this is getting enough attention. I don't think this area is getting any kind of visibility. And I think this is important. And I was like, well, I'm not one to be like, well, hey, someone should do something. right um i'll do it right and how do i gather the resources to start you know focusing on things that i believe are important you know in society and that is okay well shoot maybe i should make some calls and see if they'll come and support me right and um the most amazing thing about it was when i figured out what i wanted to do um i started making some calls and it was absolutely of course i'll be there right what else can i do and it was just over overwhelming you know and that's how you know we got it off the ground and you know year after year to see you know to me success is how many kids can we help sure right sure how many how many scholarships can we send out right how many kids can we get cars right you know how many things can we do support them to be successful in their endeavors, right, and get them out of their situation, right?
48:42And as long as we can do that and convert these lives and put them on a path to success, this hard work is worth doing, and we're going to continue doing it. So a lot of people interface with celebrities, athletes, business people, etc., but I think they get their phone number where they take a quick picture and they don't actually build a relationship. These are your friend friends. shit yeah like we've all seen on your social media the jamie foxes of the world that you travel the world with these people you'll film with them yeah perform with them not post them sometimes sometimes they're posting you yeah there's hundreds of times i'm thrilled with that and i always want to push you i'm like dude you're with who so bad man i'm so bad i'm so bad but you're so good at building the relationship yeah where they want you there yeah for someone that's trying to build a relationship with someone that's bigger than them maybe it's a a bigger business person, a bigger celebrity, a bigger athlete, a bigger music artist that they aspire to be like or they just want to be closer friends with them?
49:38What would you say about the relationship part to make people feel comfortable with having you there? You know what? It's a great question, right? And it's funny. I was talking to a friend of mine just the other day. I won't say who he is, but he's worth about$6 billion, right? And he's a really, really good friend of mine. And we go on vacations together. he lends me his yacht like it's unreal you know and I'm like you know it's funny he called me this was like two days ago he was telling me about a situation he wanted to get my advice on something right he was talking about a situation of someone who I know as well and he kind of gave me the rundown and I was like damn like this is kind of a messed up situation because it was a really close friendship that kind of went over money, right?
50:34And I was like, wow. Never once, listen, I've been, Dan, listen, man, I'm blessed. Super, super, super, super blessed, right? But I've had tough times, right? And I'm sure a lot of people out there have had tough times, right? You know what I'm saying is funny? In my tough times, and don't get me wrong, If I was in a situation where I couldn't put food in my family's mouths, I would do whatever I had to do to do that, right? But I've never been in a situation where I didn't have to worry about where my next meal is going to come from, right? But it would have been really, really, really convenient for me to pick up the phone and call my billionaire friend and say, hey, man, I need X amount.
51:24Can you help me, right? And honestly, you know what? they probably would but you know what I still wouldn't and this is me talking for me right one thing I never want you know one of my wealthy friends to think is that he's around because he needs something from me right and I know if I really really needed it I could but it opened my eyes hearing that situation right it's like they're people. Whether they be famous, but they're still people. And they want to be valued as a person, first and foremost. And you know what? If I didn't mention, oh hey man, I'm going through a tough time, they'd be the first ones to be like, hey, what you need.
52:18You know what I mean? I got you. You know? But for me, it's more important that we're buds. right? We're buds. I got you. We can talk about anything. We hang, we have fun, you know. One thing I'm never going to be is your dependent, right? Never going to be. Maybe some other people around you, you know, might need that. But me, I work for mine. I figure it out. And they respect that. You know what I mean? They respect that. They respect that. And even for me and other people that around me and I know certain things, I respect that. You know? And if you stand for that, that's something that will carry you a long ways in that kind of circle.
53:09You know? Don't ever be in that circle as someone that looks at, okay, what can I get? You know? Oh, they got it, so I can ask for it. Don't ever, ever, ever be that way. ever. The godfather of my baby is the founder of Marvel Studios. Sold it to Disney for, you know, $4 billion and ended up being an$8 billion deal. And my 17 years have been close friends, and my one rule that he doesn't know about is I don't do business with him. The godfather of my child, we've been around the planet together, we hang out 30 times a year, right? And I ask him business advice, and he asks me life advice. And he's asked about, like, can I invest in this, can I invest in that?
53:52And I've skirted around it without ever telling him my one rule. Wow. And some of those companies have worked out great and he's joked about it, but he doesn't actually know why I don't do it. Right. And I just don't want to ever have that situation where he puts in 100K or 10 million or a million, whatever the number is, into a deal. Yep. And whether it works out or not, I don't want to have that interaction. I'm with you. Many of my other friends, I do want that. Sure. Like, I want that relationship. I want to help them make money, but him putting in a million and getting back three million changes nothing.
54:21True. So there's not as much of an incentive for me to help. For sure. He doesn't need to make money. He doesn't care about that. He wants life. Exactly. And he wants experiences. And guess what? That's what you can bring to the table. A lot of times people don't realize, you know, you have to understand how different people fit into your life. Yeah. Right? And what is of value to them. Experiences are what they're value. Absolutely. I invite them to charity events. Absolutely. Absolutely. I bet you that's made that. That has enriched his life more than money ever could. I still fight to pay for the dinners before he can get to the bill, by the way.
54:56Right? Listen, some of these folks, they don't even know what that is. Automatically, whoever they're with, expects them to handle it. You know what I mean? His eyes are bugged out when there's no check. Like, wait, what? Yeah, it's already paid for it. But that's the person I want to be, right, when it comes to being in those circles. And I think that's why I've become, I mean, not only we've become family and stuff, but they look at you differently. And here's the thing about it too, is like, you know, for me, I love music. Music is my business. But I'm a businessman. You know, I operate a number of companies, right?
55:48And, but first and foremost, I'm a DJ. And I'm a DJ that has entered this world of music, right? And have created other opportunities. But here's the thing about it. When I go in these circles, a lot of times people look at me and be, oh, that's the DJ, right? That's the talent, that's the entertainment. And that's all they'll see, right? And I know I have bigger aspirations in terms of what I want to talk about and the opportunities I want to explore. How do you change that perception? How do you change that conversation? And it is a process. And one thing I'm most proud of is that a lot of these folks I'm talking about that have gone on to be incredibly successful and multi-billionaires.
56:36you know i may have met them because i was hired to perform an event but a year two year three years later we're business partners right for sure we're business partners i've been given an opportunity to invest in a product that they're doing they may have gotten involved in something that i'm doing but i've over time been able to change that perception and change that conversation right and that is so important and that's that's for me but there's other people out there that are in different fields that maybe get into you know introduced into a situation being viewed as one thing does not mean you have to stay in that position right use your your your knowledge your intellect and you know put it out there your aspirations and you know people will be receptive to that and next thing you know you're in different rooms having different conversations than you ever even dreamt about so there's a couple key restaurant nightclub groups that we know of right that the public knows about because there's front-facing figures you have jason strauss on this side noah teppenberg over here david grutman in miami yeah there's certain main characters in the key cities you know miami los angeles las vegas new york etc yeah and there's smaller pockets where someone will start off, like Tosh would start off in Phoenix, and then boom, now he's all over the country, right?
58:01Boston. He's got Turco Madero all over the place. Boston, you have Randy Greenstein. Yeah, Big Night, yeah. Right? There's certain main characters that run a city, right? They've got five to 20 venues, and they are the man, right, or the woman. Yep. And so how are some of these characters lasting for 10 years, 15 years, 20 years, 25 years, 30 years in a space where most restaurant nightclubs fade away after one or two years? Yep, yep. So here's the thing, Matt. it's one thing to just have a great concept. It's another thing to really understand your market, right? And understand what drives your market.
58:33And at the end of the day, not only do you understand the makeup of your market, but you have to, have to, have to, have to be dialed into people. Because it really comes down to people, right? And if you really look at these different operators that have really gotten a super great hold, you know, on their respective cities. if you dissect what's going on not only you'll find great concepts you'll find great customer service but you will find people that have been a part of these organizations that you know what if you strip away everything else and put them on their own they'll be doing their thing you understand what I'm saying so if you really look at it you have all of these kind of micro leaders that are incredible in their own right, but now they're part of this bigger operation.
59:29So you're saying the guys that are the movers and shakers, like J-Rock, Mr. Miami Purple. Exactly. They're the driving force behind the Grutman Empire. But you put it all together and it works. Right. And it works. And you might have somebody go off and either go to another market and somebody else is ready to come up. Right. right because you take a let's look at miami right there's a young promoter out there right now making a name for himself right there's a young operator out there making a name for himself you know uh matter of fact you know what there's a guy i'll call him out a guy named chris cuomo right um i met chris he was working with uh a guy named chef b at nyara chris was an incredible restaurant opera.
1:00:16I mean, incredible. The guy just gets it, right? Grutman tapped him and said, hey man, I need you over here. I'm going to come to the big leagues. And you know what? And he's been a superstar. A superstar. See Dave, one day, hey man, what's Chris meant to the business? And he'll tell you. He's been a huge part of the business. So understanding, when it comes to leadership, one thing great about Dave, he understands talent, nurtures that talent and puts them in a position to win. That's the key. In my opinion and of course having great concepts that's super important but you identify that superstar talent and you put them in a position to win and give them the resources to win you'll be around 10, 20, 30, 40, 50 years.
1:01:03100%. Alright guys, as you know on this podcast the whole goal is to talk about money, business and for you to have these discussions with your friends, family and followers. We grew up thinking it's rude to talk about money in our households, but actually it's rude not to talk about it. You've got to talk to people around you about finances, accounting, taxes, balancing a checkbook, so that you don't go out there and not understand what to do for the IRS. Not understand what to do if you should lease a car or buy a car or how should you get a loan. Not understand all the basic things that are real life.
1:01:33Your checkbook, groceries, all those things are real life things you need to have discussions with the people in the past, present, and your future. So what I want you to do is make sure to share and follow this podcast with your friends, family, and followers because we've been running it ad-free for you for like 120 episodes now. I want you to enjoy the podcast and when you hear things or see characters on this podcast that impact other people's lives, if you know someone in the entertainment field or the music space or trying to come up in their category, well you should share a podcast with someone like Iree because they're going to get tidbits in here that could literally change the course of their life.
1:02:07like literally changed the course of their life the butterfly effect is insane so check out DJI Rea across all social media platforms visit us on themoneymondays.com we'll see you guys next Monday
From the publisher
In this episode of The Money Mondays, Ryan Schinman and DJ Irie reveal how top celebrities miss out on millions by turning down the wrong deals. Ryan shares insider stories from his work brokering $100M+ talent deals, while Irie offers perspective from the front lines of entertainment and branding. If you want to understand the business behind celebrity endorsements, viral fame, and the high-stakes decisions that make or break careers—don’t miss this one.---Ryan Schinman is a top entertainment marketing executive and the CEO of Mayflower Entertainment. He’s known for brokering hundreds of millions of dollars in celebrity, music, and talent deals for major global brands. With a career spanning over two decades, Ryan has worked behind the scenes connecting corporations with A-list talent for commercials, endorsements, and cultural campaigns—making him one of the most influential dealmakers in the industry.---DJ Irie is an internationally renowned DJ, entrepreneur, and philanthropist. Best known as the official DJ for the Miami Heat, Irie has built a powerhouse brand that blends music, sports, and business. He's a sought-after entertainer for global events and corporate partnerships, and also the founder of the Irie Foundation, which focuses on empowering at-risk youth through education and mentorship. With deep ties in both the entertainment and philanthropic worlds, DJ Irie is a cultural connector and respected voice in the industry.Like this episode? Watch more like it 👇Inside the Mind of Tai Lopez: Masterminds, Mentors, and Million-Dollar Insights: https://youtu.be/qlzbbW4hrSwShark Tank’s Daymond John: Life, Best Sales and Business Strategies: https://youtu.be/RkHBezJ3n8sDan Bilzerian Broke All the Rules & It Paid Off BIG: https://youtu.be/yMOCvk_6cxYDan Martell: The Man with the Cheat Code to Money: https://youtu.be/xj_y30BXEyoWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/