How to Build Wealth & Influence Fast w/ Rudy Mawer & Christopher Kai 🌍EP127

25:00To help inspire entrepreneurs. And, you know, my private like passions is dogs and animals. So a lot of, you know, I've been speaking with Richard Branson about opening a safari one day next to his, the other side of the world in Africa. So that's a goal of mine. And I'm looking at opening rescues here in Miami called Red Rescues. We've already mapped it all out. And it's just, you know, it's one of those things we want to do, but it's the time. So, yeah, to me, the mission's everything. think and I mean I think every business should have that mission and then once you've got the mission how do you link it to the charities and the philanthropy behind it yep well if you ever want we got the wild jungle I know you guys do I love that yeah 209 animals there and even our documentaries so we're filming these two documentary series now one's called women in power so it's featuring female we've got Olympic gold medalists pro athletes movie stars really big entrepreneurs and every episode we launch we donate to two charities to help with sex trafficking and help with women empowerment and entrepreneur female entrepreneurship so we like to build in causes that relate to my mission what i'm passionate about through what we're doing for sure so there's one question i ask on every episode and i've never gotten the same answer so you're out there doing all these companies all these businesses scaling products tens of millions here 20 million here 100 million here and hopefully hundreds of millions if not billions of dollars at the end of the day maybe it's 50 years 100 years from now hopefully even longer with modern technology Rudy finally passes away but you've got two billion dollars what percentage of your net worth would you leave to children to my children it's a great question and I've never even thought about it because I don't even have kids yet yeah I mean my hope by then is that you know I would leave some to family and stuff, but I don't really, I want to build my family where they're self-sufficient, you know, and I'm sure that is somewhat of a common answer within entrepreneurs, like, you know, I think I want to leave a legacy, and like, the impact I've made, I think, is better to leave with my children, not the financial side, right, so, you know, I'm sure I'll leave them more physical things, maybe houses and stuff like that, and pass me downs, but I think a lot of the money should be left to the the charities and the things I'm passionate about you know I think if I've done a good job as a father my kids will be more than sufficient themselves and have plenty of money by that time that they won't need my money you know and I've I don't want I told my parents I don't want any money from them they're not necessarily rich but I've already you know I have two half sisters and so I said give them all the money I'm fine I don't need any right so Rudy where can people find you across social media where can they find any of your companies projects tv shows tell them everything yeah well we made it that it's easy to uh find because if you see red it's generally me or coca-cola maybe so uh yeah just look for the red if it's within entrepreneur world it's probably me or my team but yeah go to my instagram rudy more life uh where i'm doing an official name change soon to rudy red so i'm just yes going all in so it might be rudy red uh but yeah uh more capitals are holding company inside success tv is our studios uh google me rudy more and everything will come up look for the red and i always say if you click anything warn you in advance we'll follow you around the internet for all eternity after that so you won't miss forever after that all right guys you're listening to the money mondays it's important because we cover those three core topics but it's important for you to have discussions with your friends family and followers about money we grew up thinking it's rude to talk about money i think that's insane we have to have discussions about accounting taxes debts rent loan lease there's so many things that go on in our financial day-to-day lives we have to be okay with talking about money over and over and over throughout our lives as if it's a normal topic because it is part of your day so check out Rudy Maurer across all social media make sure to follow the money Mondays like comment subscribe do all the things because you are the reason that we are able to stay top of the charts and people having these long discussions with their friends and family and followers all around the world it's because of you liking commenting subscribing so I thank you guys I appreciate it we'll see you guys next Monday on the moneymondays.com

29:13ladies and gentlemen welcome to the money mondays podcast we are here in miami at the move studio because normally i record this podcast inside of an rv motorhome but today is a special day i'm trying to record six podcasts back to back to back to back to back it's too hot outside so we decided to come into the move studio this place is amazing they have three locations all in one building okay as you guys know we covered three core topics how to make money how to invest money how to give away to charity. Our guest has done all those things and he's actually written books about it. So I want to dive right in.

29:43So Christopher Carr, if you can give us a quick two minute bio so we can get straight to the money. Awesome. Thank you, Dan, for this moment. It's 10 years in the making. I was a kid in Queens, New York, six year old kid getting punished for talking too much in class. And now I travel all around the world speaking with corporate stages, for eBay, Amazon. But I help people in the personal development space understand how to frame their story so they can make millions on stage. Wow, there's a lot already in there. So when it comes to speaking on the make money side, how does someone go from speaking for free to start getting paid like you?

30:14So it's three things, and you know this. It's networking, the connections you have. But if you have the connections, let's say you literally have one of the biggest events in the world called Aspire. You have credibility. So I help them build their personal brand. And lastly, I have to communicate the value to you. So it's credibility, communication, and connections. So when they want to go get a speaking gig, how do they reach out to someone? How do they reach out to the event organizer? or how do they get paid? Yeah. I mean, the first thing, again, you have to build credibility. No one cares who you are unless you hook them in.

30:42So if you have not been established, like you, like one of the youngest people was an IPO, like you have to have some kind of anchor statement that says to them, oh, wow, I actually want to hear about Dan. Or in my case, when Inc. Magazine profiled me as the billionaire networker and I wrote a number of my best-selling book, it's credibility. So it actually is harder to find stages to speak on if you don't have the credibility to hook them in. How do I do? So build the credibility first. So you've written multiple books. Walk us through. Yeah. The two ones I'm most well-known for is this one. It's about how do you network at the highest levels.

31:13For a kid growing up in Queens, New York, I had no money or connections or access. And I realized when I started going to the events, like with the Brad Pitt's and the Leonardo DiCaprio's or billionaires like Ray Dalio, it was understanding, oh, wow, these people exist. And so what if I wrote a book to be like Robin Hood? I want to be the Robin Hood of networking, where I help people like, I don't know if you had money growing up, Dan, but I didn't. But you and I are in these rooms of insane wealth and influence so why not write a book that literally helps them research the events, find the events, follow up with people and ultimately do business or make money and do better stuff in the world meaning making a difference.

31:52What was the other book? I've written seven but the one that's coming out Seven books? Yeah, yeah. Whoa. But the one that's coming out this year is called Wizard of Words How to Speak, Persuade and Sell Like Steve Jobs. That's fantastic. Yeah. So when someone's out there, they're thinking like, I want to write my first book. Maybe I'll not write seven books like Christopher, but I want to write my first book. What are the steps they need to go through to actually go do that? So the thing is, ideally, you think about your end audience in mind. So before they even write a book, I would suggest they speak three times to an audience.

32:21And whatever the audience says and they're interested, then you write a book about it. Because I write books for people that want to actually make money and make a difference. And so it depends on if it's a passion project or you want to make money. If you want to make money, you really have to focus on what does a client want. clients want online marketing, clients want PR, clients want networking. So you have to be really clear on your purpose. If it's for business owners that want to use a book as a platform, as a brand, you have to understand it's not about you, it's about them. So what would they pay you for?

32:49So I'd really reverse engineer and say, you know, what do people pay for? They pay for networking, they pay for relationships, they pay for how to make money. So it's really understanding what the audience will pay for and then write a book that's in line with who you are and then present it that way because otherwise what happens if they just write a book because they're thinking about it it doesn't go anywhere that's how i was my first book 20 plus years ago no one cared i had a book took me eight years and a website had speeches no one cared until i started really oh wow people kept asking about networking people could ask me about speaking i'm like okay now i write books in terms of what people want what they'll pay for because i'm a businessman i want to help people but if you're going to write a book make sure you write a book that people actually want to read and think about and buy.

33:29So someone writes their book like okay I did it I took Christopher's vice I spent a year and a half I wrote my book it's time to get it out there what are the first things I should do to try to get some buzz about it? I would hire someone like you Dan. Yeah. Now literally you're a branding guy right but it really I mean let's say the title of my book right it's called Big Game Hunting Networking with Billionaires Executives Celebrities. So the first thing is really to think of a title and I would research hundreds of books from my most recent book that's coming out again Wizard of Words How to Speak Persuade and Sell like Steve Jobs and the word Wizard of Words Bill Gates once said that he was a minor wizard because he would see Steve Jobs mesmerizing the crowd so the first thing even before writing your book is coming up with a cool title that captures your essence but for sure I'd hire someone like you who's an expert in branding expert on online marketing where you as an online marketing expert they would really you would like split test and figure out okay what does work so after they have written their book before they actually hire someone like you as your expertise.

34:26So that way they waste so much time if they don't have someone like yourself or myself on their side. So it absolutely encourages them to actually measure the actual audience they want to reach. So does having a personal brand, speaking on events, writing a book, becoming an author, et cetera, does that make them more money? Absolutely. I mean, before I wrote my book, the first book, no one cared. I didn't make a lot of money or more money until I had a brand. So again, the first book I wrote was a college success guide. And people kept asking me, oh, wow, you wrote a book? I want to invite you.

34:59I want to hire you. So you don't need a book to be a speaker, but it's helpful. And when you're a speaker, let's say I was on a stage a few weeks ago, and the conference itself was a lot of money, like$300 billion worth of money. And when you're on stage, do you have any issues finding clients? Do I have any issues with clients finding credibility? because people who unfortunately don't go on stages, they're just trying to build credibility. When you're on stage, you have what I call unquestionable credibility because when you're on a stage or you're on this amazing podcast where you have a brand, you charge more money, you meet more high-coward people, it just saves you more time and money and resources because you don't want to do what I do.

35:39Like I said, eight years from my first book, no one cared. Had a speech, had a website, had all that stuff, no one cared until I started figuring out, I got to build a global brand like Dan Fleischman. All right. So they took your advice. They got their book. They hired an agency. They got some press. They sold some books. And now they got some money coming in. Put on your investing hat. They got some money now and they got their first hundred grand in their bank account. They got their bills covered. How do they decide what to invest into when there's real estate, stock market, cash line businesses, angel investing, Bitcoin?

36:10They're bombarded by options. How would you say someone should be considering to research what to invest into? You know this. I mean, if it's only 100 grand, which, well, it might be not a lot for us, but other people. But if it's 100 grand, it's more of like the Warren Buffett model. Just put it in like index funds. But if you go into the 1 million, 10 million, 100 million, it's a little different conversation. But really depending on how much net worth and disposable assets you have. But for me, I just invested back in my business. And I do do some real estate. I do do some private lending. But for me, I actually really enjoy my business.

36:39So if you are an entrepreneur, I would just highly encourage you. we're living in a time where if an AI company called OpenAI, which created ChatGPT less than three years ago, is worth$300 billion, right now, if you're listening to this, you would definitely consider looking into any AI-related company or any company that is around AI, because if Jeff Bezos talks about how AI is like electricity, this is one of those times in history where just like post-World War II, Warren Buffett built his billions, just like in the 70s where Steve Jobs and Bill Gates built the computer industry, just like Jeff Bezos built the e-commerce in the 1990s, now is a time that if you have any money at all, you should invest in AI or anything related to AI.

37:24Wow. I think there's going to be AI podcasters, AI authors. There's going to be people making a billion bucks with AI with zero employees in the next five years, mark my words. There's already people making millions of bucks from literally writing books when using AI. Right. A young guy, like 21 years old. I saw him on YouTube recently. He's making a million bucks using AI to write a book. Wow. Yeah. Okay. So on the investing side, why is it important to invest into themselves? Someone's out there and they're not sure what they invest into, the stock market, real estate, etc. But they want to invest into themselves.

37:57Why is that important and what could they do? The thing is, school teaches us all the wrong things. School teaches us to go to class, take a test, you forget it. Even colleges, anyone with a smartphone AI has more knowledge than the smartest professor in the world at Harvard or Yale, right? So the reason is every generation changes. With technology, you have to invest in yourself, specifically sales, persuasion, marketing, because they don't teach it in school. You can get a PhD at Harvard. That means nothing in terms of your earning potential. If you invest in yourself, specifically in sales and marketing, you will never ever worry about your life, your family's life, your kid's life, your multi-generational, so that if they taught us the right way in school, we would know this.

38:40But then again, life is life and school is formal and traditional. So if you don't invest yourself, you pretty much need to be broke or never be truly happy. And it's not just financial freedom, it's having a clarity that if you know you can actually pay your own way, have your own life, not have a boss, why would you not want to invest in yourself? And what are your thoughts about investing into masterminds, coaches, and mentors? I wish I did it sooner. I was that arrogant, ignorant guy when I first started writing my first book. It took me eight years, but it was in the last eight weeks when I did hire a guy named Dan, same name as you, Dan, but his name is Pointer.

39:17He wrote a hundred books. I didn't have the money. I invested in a seminar in Santa Barbara, didn't have the money. He upsold me, didn't have the money, but I bought that. So I absolutely, because one of my mentees named Joanne one time said, Christopher, are there shortcuts? I said, Joanne, there's no shortcuts, but there are carpool lanes. So when you hire mentors, hire coaches, you're in that carpool lane. You've been in LA, you live in LA. When you're stuck in that four or five or 10 for it, you're like dead. I want to be in that carpool lane so bad. Exactly. So make investment because as my clients say, you buy speed.

39:47So absolutely, I recommend masterminds, coaches, absolutely. So in that example, let's say that Christopher was starting a clothing brand and Dan was starting clothing brand but christopher hires damon john and i don't well christopher is going to do so many things right that i'm not i'm going to pay the dummy tax because he's going to know because of his mentor damon john how to do manufacturing better how much to pay for the samples how to get the shipping prices better how to deal with warehouse space how to deal with graphic designers how to deal with sales team conventions boots marketing commissions i might pay 20 commission they pay 12 because that's the standard rate but i didn't know i might pay 14 for the sweater sample and they pay 11 because i don't know like he gets to fast forward all those things because i'm paying the dummy tax that's why mentors and coaches are super super super valuable okay when it comes to investing into businesses you get bombarded with options because you're speaking these events you're traveling you got social media everyone's hitting you up how do you choose what it when people pitch you what businesses you would actually invest into or buy i just defer to a team that i have that's the projects because i know my lane of competency as an artist, I actually love speaking.

40:55But from that type of investments in terms of the EBITDA and all like the various things you have to learn about in terms of selling a company and deciding a company, I really defer to a team. I love that. Some of my team is more VC, some of them more private equity, some of them more hedge fund. It's a different thing. So I really defer to a team that has that experience that I don't, nor do I want to have. So I stay in my lane of competency. When I do invest in certain companies, I'm just, hey, team, what do you think? So when you're investing your time and your likeness, to go do an event. Obviously, eBay, Amazon, those are massive corporations.

41:26But let's say there's a small or mid-sized event that wants to book you. Hey, Christopher, here's 25K, 50K, 100K, whatever that price point is. They want to book you to speak at their event. How do you decide what you're putting your time and energy into? Because going to an event, people think it's just, oh yeah, you're just there for an hour for a speech. No, you got to fly the day before. Sometimes you fly the night of or the day after. That's typically three days to go to a one hour event. How do you decide what you put your time into? For me, it's all about vibe. Like I spoke at your Spire tour, right?

41:50It's the vibe of people because I'm at a point in my business and career where I have a client who's a prince in Thailand. His father is the king of Thailand. So you know what? I'll help him speak at his event. Of course. Because at this point, it's really about, as Ray Dalio says, biggest hedge fund manager in the world, meaningful work, meaningful relationships. So for me, I find this meaningful. I love what you're doing, whether with the backpacks for kids that are homeless. So when you get to a certain point, and you should do this everywhere, frankly. It's like, is it meaningful? and are the relationships you want.

42:21Like we have literally known each other for 10 years. So that's how I define. It's less about the money on the front end and money about the people. It's less about the money now. It's more about the meaning. Like I was in Ljubljana, Slovenia. They couldn't afford me for my rates, but I went because I've never spoken in Ljubljana, Slovenia. So it's about the experience for me at this point. Fascinating. Yeah. Have you ever considered throwing your own events, masterminds? Have you done it before? I do. I have an event called Gifter X Talks. It's been called the TED Talks for Entrepreneurs. We recently had the Reebok co-founder at my event.

42:53We've had the TED founder at my event. Perhaps you can come to my event as well. But I absolutely encourage people to do their own events because yes, you can go and try to get other people's events, but why not have your own? Whether it's for 10 people, 100, 1 ,000, or 10 ,000 people. So I do have an event called Gifter X Talks because I believe your story is gift to the world, which is why it's called Gifter X Talks. So when you're thinking about your books, you mentioned that you're kind of wisdom of the crowd, right? You're speaking at events and then you're hearing and getting feedback on it.

43:21You've written seven books. Is there any one that you're like, that's the book? Like that's the one right now? Well, they're like my babies, you know, like every single one at the time is my baby. Right. So who's your favorite baby? Yeah. Well, the Wizard of War, it's for me again, I want to write books to impact people. And the things that impact people most is connections, networking, communication, Wizard of Words. and the one after the Wizard of Words, which I've already begun writing, it's called Boss Bio. How to write an executive bio that attracts clients, fans, investors, and followers forever.

43:53Because again, going back to connections, communication, and credibility. I've already written them, but I'm releasing the Wizard of Words this year. And then the Boss Bio credibility one, perhaps within six to nine months. I'm not sure about that. But I want to write books that impact people because I have no interest in just writing a book for the sake of writing a book. And for people listening and watching, you'll serve yourself well if you focus for the business mind like Dan does because you'll just help more people. So when you're networking and someone's out there, they're at a party or an event and they do meet a billionaire or a zillionaire or someone that's famous, et cetera, what are those initial discussions or how do they actually build a relationship rather than just being another fan that shakes their hand?

44:32I wouldn't even suggest they go for the billionaires, but if they're gonna go for the billionaires, I would just start with their charities because if you think long game, it's really about understanding who they are. And with billionaires, you know, this, it's not just the billionaire, it's the mindset. It's a mindset that you're going to attract or go toward the people that you think is unreachable. Hence the word big gamer. It's a concept, right? So it's really, if they even decide to go to a networking event that has a billionaire, kudos to you because you've already won. But if you want to actually meet them, it's really meeting their team because they're up here, but the team is around them.

45:04So if they're going to meet a billionaire, they're better off meeting the team because you don't want to do what happened when When I was in Davos a few years back and Jamie Dimon was there, who's a billionaire who creates, who is CEO of JPMorgan Chase. You had a whole group of people surrounding JPMorgan Chase CEO, Jamie Dimon, who's one of the smartest guys in the world. And one jackass who kept rambling on. I'm like, dude, you're like standing in front of Jamie Dimon, one of the most impressive, smart, richest guys in the world. And all you're doing is rambling off, trying to probably impress him.

45:33so what I would suggest anyone that wants to meet billionaires or more important have the mindset you just google whatever billionaire it is find out the non-profit and you ideally do things that you love like when I interviewed Elon Musk he came to my charity function called Wednesday the mission so ideally you find things you're passionate about that are aligned with billionaires and when you go there you meet their team and think long term and just think service service service service because if you're not at a institution level or a country level they don't care who you are so you've made this connection you made this relationship i just use billionaire as the example it could be a millionaire it could be a big real estate person and you know someone interesting or compelling how do you upkeep a relationship with someone for years and years and years that's why i wrote this book because to keep it simple it's about having high touch points like for instance you're a high level guy hey dan i got an event in three weeks want to come so the best way is to invite them to things because you can easily text them or email them but when you're actually offering value.

46:33And Adam Grant wrote a book called Give and Take. And Robert Cialdina talks about the law of reciprocity. So when you actually understand the science persuasion and to build relationships, which is a science, just invite them to things within your budget. But ideally, the more expensive it is, the more value you're perceived. But even if, let's say, I had a time where one of my mentors, she was a former COO of Coffee Bean, which for those of you who don't know, it's like the competitor of Starbucks. There was an event where Jack Welch, who no longer is here, but he was speaking. I think it was like a hundred bucks.

47:04Say, hey, Angie, my mentor at the time, would you like to come to this event? So the best way to connect with high-level people, not taking out the food from coffee, it's having events with high-level people that they can invite them to. And you do this all the time, by the way, with your Aspire. So you do literally what I'm saying, but for the people that are watching, give them value that they might want. Don't just ask them for a freak phone call unless you really want to just get rejected. so someone makes a decision they finally hire a mentor or coach how do you treat the relationship to make the mentor coach you know focus on you outside of just paying them it really i have a client right now actually he's a oil and gas guy speaker author coach he loves hunting and i said to him his name is luke biekman luke giving you a shout out the reason why i like working with him he actually takes my advice so i'm teaching him scripting i'm teaching him framing so if you're a mentee hiring some mentor a coach just do the actual advice that they're saying to you because if you do more of what they say they're more compelled to actually help you more it sounds so simple but you know this if you're a coach or mentor people spend a lot of money and coaches mentors and they don't really use them so for me I'm always more keen on working with people that actually do what I ask them to do because the world is a better place than just making money they're actually impacting people motivating people inspiring people and that for me is at at the end of the day, what I'm here for.

48:27Which leads me to our third topic, which is about charity. Why do you think it's important for people, I'll ask you multiple questions about this, why do you think it's important for people to have it for their families, to have some type of charity component, so that their husbands, wives, kids, parents, the people in the family unit could see them doing philanthropy? Yeah. Let's say my parents didn't have a lot of money growing up. My mom was a school teacher, my dad worked for the city of New York, and my mom and dad would always say, eat your food, eat your food, eat your food, these people are starving.

48:55She didn't really, again, she's an immigrant from Hong Kong, so she didn't think about this, but if she had bought me to a homeless shelter and literally had me feed kids who were the same age as me, that same lesson, eat your food, would have landed much more. Because now, I did start a homeless youth program over 10 years ago, and when I have parents coming there, it's one thing to tell a kid, hey, please be fortunate and be grateful. Another thing to tell and show a kid, wow, this kid is the same age as I am, and the pair of shoes that he is wearing isn't even his own. So the best way to lead is by example.

49:26And that's why someone like Mahama Gandhi, the guy would be like, you know what? I'm gonna wear a loincloth and go wherever I wanna go. I'm gonna cut my own hair. I'm gonna scrub toilets. So the reason why it's so important to be charitable and to volunteer, not when you have a lot of money. You can have a one-hour volunteer goal every week. Meaning if there's 168 hours a week, if you volunteer just one hour a week, you'll already start seeing that you feel better about yourself and you'll feel better about the people you're helping. And if you don't do it, why should you have anyone else want to do what you're not doing?

49:58It's about leading by example, helping the world out. Similar question. Why do you think that businesses or brands should have a philanthropy component to them? And it's funny you ask that, Dan, because at one point I was pitching volunteerism in corporations. And if you literally Google benefits of volunteerism in corporations, they had a whole laundry list. They feel more purposeful. They trust their bosses more. They feel a sense of purpose. And so quantifiably, if corporations want to have a more cohesive team, more ownership, more leadership, more loyalty from the employees, it's scientifically proven by studies that you will just have a better loyal team.

50:38What about, last question about this category, from the brand perspective, why is it important for them brand related to showcase to the world that they're doing some type of charity component? I mean, the reality is I remember, I'm not going to name the celebrity, but when I was reaching out to celebrities and people that are successful for my homeless youth program, some of them said it's a PR thing. It just feels better. You know, optics, right? You know, you look at politicians, whether you're a Republican Democrat, it doesn't really matter. They always have, oh, they're holding the little cute baby, you know.

51:09It's just from a persuasion standpoint, ideally you're doing it because you want to. but really it just looks good to know that you're helping people because we live in a world where it's very hard to lie about your brand anymore because if you don't have an actual emotional appeal you're not gonna have a brand you know do you have an iphone oh yeah steve jobs died 14 years ago yet his legacy his brand lives on because he was a man that believed in quality about sexiness about thinking different and so it just matters that you have an emotional connection because if you don't you're just not going to have an actual brand you just have a hobby.

51:46So there's one question that I ask on every single episode, and I've never gotten the same answer before. So Christopher Carr, you go off to make hundreds of millions of dollars, and God willing, billions of dollars. At some point, it's time to pass away. What percentage of that net worth would you leave to children? That's a great question. I'm not sure, because what I'd give to is a non-profit or my own foundation where it's more about student leaders that would impact children otherwise. So I don't know if it'd be for children specifically because they're so young. It'd be more for student leaders that can impact everyone, including children.

52:25So I don't know. That's a great question. Where can people find you online? Where can they find the book? Tell us everything. So my website is ChristopherKai.com. Last name is K-A-I. LinkedIn, Christopher Kai. Instagram, ChristopherKaiDum, K-A-I-D-O-M. Very cool. Appreciate it, guys. So as you guys know, the Money Mondays, we cover those three core topics because it's important to have these discussions with your friends, family, and followers. We have to talk about money because we grew up thinking it's rude to talk about money. That is ridiculous. You got to talk about loans, leases, rent, debt, taxes, accounting, bank accounts, salary.

52:55These are all part of our normal daily lives. There's nothing evil about any of this stuff. It's just real life. So have these discussions with your friends, family, and followers. Check out Christopher Kaya across social media. Check out his book for sure. And we will see you guys next Monday on themoneymondays.com. .