"Podcasting is the ULTIMATE Networking Tool" - Sean Kelly 📡

0:05Ladies and gentlemen, welcome to a very, very special edition of the Money Mondays, where we normally talk about three core topics, how to make money, how to invest money, how to give it away to charity. We're not doing any of that today because I am giving away my$15 million ranch. Yes, I'm being dead serious. It is free to enter. You can obviously buy a bunch more tickets and there's bundle package, et cetera. And so I decided to interview someone who is fantastic at marketing. He has a marketing group chat with over a thousand marketers in it. He has one of the biggest podcasts on the planet.

0:34And so I wanted to go over what's happening with this raffle and why I came up with this crazy idea to give away 103 prizes and$15 million ranch at the same time. We're going to go through that. But first, what I want to do is get a quick 60-second bio from Sean Kelly so we can get straight to the money. Oh, full circle moment. Thanks for having me, Dan. I always tell people you were my first mentor. I joined your mastermind when I was 21, spent half my net worth at the time, and it's the best ROI I've ever had. So thank you, first of all. But yeah, quick bio. I am the host of Digital Social Hour.

1:01We're one of the top-ranked podcasts in the world right now. 200 million monthly views, interview all the most interesting people in the world. Started off as a marketing show, actually. We hit number one in marketing and then switched over to the education category. So that's where I'm at right now. Why is marketing so important? Man, it's everything. And these days with good marketing, you can become a celebrity overnight. We were just talking about the Clippers. And if you know how to spend money in the right way, marketing can propel your brand to the next level. So when you say 200 million views a month, how is that happening?

1:30Is it the guests? Is it you? Is it a combination? like what makes 200 million views happen? It's mainly the guests. So on my show, I have an 80-20 rule. I talk 20 % of the time. I like to highlight the guests and half of that viewership is from my own social media channels. We get about 100 million off my Instagram, YouTube, and TikTok. And then the other 100 million is from Clipper Networks, which are like fan pages that post my content. Wow. So this has become like a machine. Like you're doing a lot of podcasts. You've put a lot of time into it. Why focus so much on the podcast space? The media industry is blowing up right now.

1:59Podcasts are selling at crazy multiples. it's also really fun man like it's really fulfilling interviewing really intelligent people get to meet the smartest people you can imagine like it makes me really humbled honestly talking to some of these people our mutual friend walter o 'brien has been on and man that guy is smart the smartest person in the world yeah it's fun you can make money off it those are the two things i look for these days when i get into a business so how do you decide because i'm sure you're getting bombarded hundreds of people trying to be on your podcast how do you decide who's interesting who's cool who's smart who's funny like how do you decide when there's so many options in the world.

2:31Yeah, it's getting harder. There's thousands of applications every month right now. Yeah, it used to be, I used to really have to find people when we first started and we had no views, but now it's the opposite issue. So got a team now doing the vetting, but myself, I still have the final say in all the guests. And for me, followers actually don't matter. And I agree with Gary Vee that followers are becoming more and more relevant these days. People should not be focusing on followers. They should be focusing on views and engagement. So when I'm studying a guest, I look at what they're talking about and I frame in my head, I'm like, can I make this guy go viral?

2:59Can I amplify his message? So someone that's out there, they want to be on your podcast. Like, I want to be on the top podcast on the planet. How do they get a hold of you or your team? Like, how do they go through the process? Yeah, we got a link on the site if they want to apply. I know we share a lot of guests, so happy to send you some people too. But if you're interested, we'll put a link in the video, I guess. So let's say someone's on the podcast. They get interviewed by Sean Kelly and a video does go viral. 67 million views. What do they do the next day? You need a good funnel. so like there's automations you could set up on your instagram videos where it's like comment a certain word we'll send you a link so set something like that up because you're going to get a lot of traffic um you know we guarantee 10 million views oh wow if you're coming on the show oh wow yeah so we run clippers to the episode so you're going to get views so make sure your team's ready yeah ready to go you'll get hundreds of messages on instagram um so have a good funnel have a good va or whatever in your inbox what do you think people are doing wrong on social media oh that's a really good question, man.

3:56I see a lot of just people try to copy each other, like find your own lane. You know, there's so many podcasts, but find what makes yours unique. Don't ever ask the same basic questions. Like, what's your story? I hate that question. That's why I do 60 second bio. Yeah, let's go. Yeah, get that out of the way. Ask really unique questions. These days with AI, man, I use four different AI programs to come up with questions for my guests. Interesting. Yeah, perplexity, open AI, Claude and Gemini. And I find the best questions. I summarize all their books. as summarized their previous podcast appearances because I film 50 a month, so I don't have time.

4:2750 podcasts a month? Yeah, so I don't have time to like - I do four and sometimes I do eight, so sometimes there'll be a double episode. Yeah, I don't recommend that, by the way. I'm just speaking from my point of view. I don't have time to read all their books and watch all their podcasts. Sure. So I like AI to help with that. Okay, so when they get onto your show, what makes them compelling? What can they do when they get onto your show to stand out? I would study other top people in your space, how they're delivering their message because you're not going to be good at first. So I wouldn't recommend coming on my show if you've never been on a podcast, just being honest because I've had on a lot of first-timers and it's rarely ever good.

4:59My first 50 episodes sucked. I was terrible. I'm a huge introvert. They're awkward. They're nervous. Exactly, yes. You got to develop that skill and that comes from experience. Very cool. Now, what if someone wants to start their podcast? There's 5.2 million podcasts in the world and they want to go fight their good fight because out of the 5.2 million, there's actually not that many that are consistent. What would you say to someone that wants to start and launch a podcast now? super competitive space, super saturated. So I would ask yourself why. If you're just doing it for views, it's going to be really hard.

5:27If you're doing it to make money, it's going to be super difficult. But if you can use it as a networking resource to get access to people that you don't have access to, that's where I would start a podcast right now. So what's interesting about podcasts is it gives you an excuse, a calling card, if you will, to interview anybody you want. You can go try to get a hold of celebrities and athletes and household names, and you might get them on the show. We've seen the Gary V's, and we've seen the Damon Johns of the world, the Shark Tank guys. is like, go on someone's first, second, third podcast.

5:53And even though it's not that good, they know that they're basically like, not co-signing for them, but basically signing their life that they're going to now have that big job. Look at Casey Adams, right? One of his first podcasts was me, Gary V, and he had some, Larry King. That was like his first week. Crazy. Shout out to Casey, man. And now look at him, owns a podcast platform, et cetera. And he was a kid when he did it in high school. So now someone decides they want to start a podcast. Do you think it's better to niche down or be a generalized podcast? I would start niche at first because generalized is going to be really tough to find that core audience.

6:26And you really don't need to be chasing millions of views. You just need a good quality, maybe thousand viewership audience base. So I would niche down at first, which is what I did. It was a marketing podcast. After like a hundred episodes of talking about marketing, I honestly got a little bored, wanted to expand to other topics. So that's where I'm at now. But I would start niche at first. So with the Money Mondays, I decided to focus on this core where it was very clear. I'm talking about money, except for today because of you and because of this whole ranch giveaway and monday so that they know when it comes out i'm treating my podcast like a tv show every monday 8 a.m no matter what podcast comes out whether it's one guest or two guests i make them under 40 minutes because the average commute is 45 minutes and the average workout is 45 minutes and so i knew that that 35 to 40 minutes is what people could consume i'm not joe rogan i can't do three and a half hour podcasts i could but i'm not gonna get the listen-through rate that he does right and so i'd like to keep it short, sweet, and focused on three core topics.

7:18Again, today's a special episode because I got Sean Kelly in the building and we want to talk about marketing. But normally I just cover three topics over and over and over and I'm asking them these core questions because a business owner that owns restaurants versus a rapper versus Gary Vee versus Gary Brecca are all going to be different types and styles of answers, even for the very same questions. So for you, when you're having these four platforms search the questions, are you then deciding, okay, this is what's going to go viral or you just want to ask and get creative with them? I want to get creative.

7:47I want to ask them stuff. I want to challenge them. I want them to really be put on the spot. I want the guests to be saying, wow, I've never been asked that before. Wow, really good questions. If they're not saying that on the episode, I feel like I failed as a host. I want them to be a little caught off guard, honestly. These guys have been asked the same question hundreds of times. It gets annoying. I'm sure you get asked the same thing every day. I want them to just be comfortable. I want them to open up and I want them to have a conversation. So speaking of that, I'm going to challenge you.

8:14You used to be introverted and quiet, especially at our first masterminds. We had celebrities and athletes and actors, and you were very quiet and reserved. How did you get past that? How are you now, Sean Kelly, that everyone knows you throw events and 1 ,000 people show up with two days' notice? How are you, Sean Kelly, now? So I still am. I still am an introvert. And actually, I got diagnosed with autism, ADHD, all of these mental conditions, traumatic brain injury. So I didn't realize that until later in life. But I've always been shy, man. But yeah, that first event, I think I showed up in sweatpants and a hoodie.

8:42And yeah, I didn't know what I was walking into meeting Justin Bieber in a hoodie or whatever. So that was on me. But I think I gained confidence through success. I don't think you can read a book and learn confidence. I think you got to like actually take some action. You know what I mean? Yeah. There's a quote by Lisa Billi that she says, knowledge breeds confidence. And it's been stuck in my head because it's basically like if you go study everything about a topic, you'll feel comfortable selling it on stage saying it on a podcast saying it to each other but when you don't know and someone says oh how do you cook an egg and you're like what do you mean or how do you start a real estate company I don't know but if you actually know it inside out you'll feel confident talking about it on stage on a podcast etc.

9:20Exactly. Alright now I need your help. Yeah. I launched ranchrapple.com I've been working on this for a month and the way it came up was about a month ago this lady went viral in Ireland. She was selling her house couldn't really get buyers for it and she posted it on this platform called Rafal. It was like a dollar a ticket or five dollars a ticket and she sold like two million dollars or something crazy of this a lot more than her house was worth and she made a ton of money. So I started researching all the different companies obviously I end up with that main company that she used to figure out how did you do this why did you do this how does it work what are the rules etc.

9:57And what I found out was they've done this for 10 years they've done 140 ,000 prizes so they got it they got all the things to you know make it work they know all the legalities and rules and regulations etc and so my question is i did two parts raffling off a 15 million dollar ranch the reason for it was i got multiple offers but they were all from developers so i got five offers but it was like we'll put two million down or we'll put three million down and you carry the note or seller financing or be our jv partner and i want to either sell the ranch or keep it i didn't want to be like a jb partner with someone i didn't know right if i'm going to develop it i'm going to develop it with some people that i know and trust and so the ranch has gotten billions of views over the years because of the real tarzan because of our content and all the things that happened there the military training etc but i wanted to overdo it and so from a marketing perspective i then added 103 other prizes a car by vanderhall like a really cool company Wild Garage motorcycle, like a custom$40 ,000 motorcycle.

10:59Laptops and headphones and diamond watches and all these different things. So I didn't want people to think I'm just doing the ranch itself. I wanted to overwhelm and have over 100 winners so that people all over the world could win. I then tied in the world's largest toy drive. So this is our 12-year anniversary. We're doing BMO Stadium, December 13th in Los Angeles. We're doing the Miami Heat Arena again. We're doing New Jersey with 118 ,000 toy minimum guarantee. Wow. Like we're going to break all of our own records for the world's largest toy drive. And that's Trina's kids.org. That's the charity.

11:31So saying all that, there's$15 million ranch,$5 tickets, 103 prizes. The prizes are either buying them or some of them are sponsored by different brands. What are your thoughts on everything I just said and how to get that message out there to the world? That is crazy. This might be the biggest giveaway of all time. You might have to hit up Mr. Beast. Right? I'd love him to be part of it in some fashion because it is for charity. It's for the world's largest toy drive. So did you see what he just did with Team Water, I think it was? Yeah,$12 million off one stream. So what if you started partnering with live streamers to do that?

12:04I would love to. I mean, that method clearly worked for him, right? Yeah. So maybe we find you some streamers to partner with or Mosey with the book launch, maybe take some ideas from that, 105 million. Crushed it. Yeah. I always tell people like, just follow what works. You don't have to like, people always get in their own heads, I think. I was so scared to start a podcast for years because of the fear of judgment. And I think a lot of people are like that with whatever business they're thinking of. When I say these things, what becomes compelling to you? Is it$15 million ranch? Is it 103 different prizes?

12:33Is it the world's largest toy drive? Is there something that clicks or stands out for you? What do you hear from the marketing brain of yours? The ranch is really fascinating. I don't think anyone's ever done something like that other than the girl you mentioned. But the toy drive also, if people really like kids, I think it depends on the person. But I love your toy drives. I was at the Vegas one last year. came through with some good old target goodies we'll do it again this year in vegas as well so we do 10 cities in 19 days i fly around like a psychopath with vince richie and literally fly to 10 cities and we might even do more this year but my goal for this one is to overdo it i did a tony robbins mastermind two months ago and he challenged me he's like i'm going to give you advice that you would give to other people he's like you know people that are wealthy why aren't you calling them and i said well i've been self-funding it or having people do one-on-one coaching and wiring to my charity like doing things to be creative to get this two million a year that i need to support the charity and he said something that's burned into my mind i actually get emotional mentally thinking about it and i'm not really an emotional guy he said every time you don't call that rich person to donate less kids get toys damn and it's just stuck in my i got a little tear like it's stuck in my head i'm like the fact that i and my ego won't text john Kelly hey donate a thousand bucks or a hundred bucks or 500 grand whatever the number is for someone me not asking you to donate means less kids get toys yeah and I've got 6 ,400 people on my phone that I should be texting calling that I have helped over the years whether it's for a favor or I don't know them well or their acquaintance he was basically just instilling my mind that now I think about it every day and so that's part of why I'm going to overdrive normally I launch my toy drive like November and like okay toy drives next week let's go this is three four months out and i'm already hitting everyone up like we need truckloads of toys we need to fill up stadiums we need to fill up arenas like and so i am enlisting as much help as humanly possible for this toy drive and i don't necessarily need them to donate i need them the toys i need the physical toys and even when i said that i'm actually not supposed to say that i should be getting people to donate because that's what tony wants me to do and so i have to break through that barrier but what are your thoughts about the toy drive how do why do you think charity is important for people to add into their worlds.

14:46For me, I loved it because I've donated online to charities and just being honest, didn't feel fulfilled. And then you break down what percentage of that goes to like staff and what percent actually goes to the cause. And it's sometimes 4%. Oh my God. Isn't that crazy? Ours is designed as 100 % because we have no office, there's no payroll, there's no staff, everyone's volunteers. I pay for all marketing and shipping. Like I've been self-supporting it for years with Vince Ritchie. There is no overhead. and even as we get bigger and bigger we don't need an office Vince owns Hubble Studio he's got 44 ,000 square feet of office space in downtown LA I've got plenty of staff, he's got plenty of staff none of them take a dollar and so for me what's in your mind about charity, some people have charity as a bad word because they look at it like oh only 4 % goes to charity or 10 or 20 % whatever the number is and some organizations the greater good is still there, right?

15:41They do need a huge overhead and they do need a huge staff etc but they've taken it some of them too far yeah they're taking up too much of the money but it doesn't mean that we don't want that 10 or 20 to still go to people there's still a greater good in theory i've just been running this as a zero percent charity meaning zero percent goes to overhead because of that i don't want ever anybody ever questioned it and also i'm doing all of this in public for my long-term goal the concept of saving the world. I want to be able to go to Elon Musk and Jeff Bezos' ex-wife who's donating tens of billions of dollars, etc.

16:16and show them that I can efficiently do charity better than anybody in the world. For free. I'll never want a salary. I don't want anything. I want to efficiently do it by proving the world's largest toy drive, the tipping dinners, the Thanksgiving food drives, Model Citizen backpacks, all of my charity stuff that's very public is to prove to them so that I will be efficient with their funds. kind of like Elon did, where he was being efficient with the country's funds. I want to do that for charity so that they would trust in me to go out there and execute. Because there's only three core things that humans need.

16:45Food, water, shelter. Yes, they need love and other things on top of that. But to actually survive in a desert or a jungle, you need food, water, shelter. All three of those are curable. There's no reason with Walmarts and Targets and major chain restaurants that we don't have food, water for everyone. There's no reason at all. And the shelter part is fixable because obviously, how many hundreds of buildings are in Las Vegas right now that are empty warehouses. It's fixable. So what are your thoughts about the nonsense? I have a lot of thoughts on that. I've seen information online basically saying that world hunger could be solved if like fast food chains and restaurants gave their leftovers away, which I don't know if that's true, but.

17:21You know that in most states it's illegal, illegal for the restaurants to give food to the homeless. Really? Like actually illegal. Wow. And if you went in and bought$150 of burgers and walked outside and gave it to the homeless, in many states it's illegal for you to hand it out what yes what's the charge for that like that's crazy to me it's insane you can you can research it in a lot of states not just some states a lot of states it's so frustrating because think about it how much food does olive garden give away that they could be giving that pasta outside or the soups outside or the breadsticks outside no one's going to complain that's homeless to take two-day-old or three-day-old food now look i'm not saying give them expired food obviously yeah for sure but there's so much food that they are not allowed to sell anymore.

18:02Look at the grocery stores. After a few days, they're legally not allowed to sell it or they don't want to sell something that's a little bit unripened. You think if I'm homeless, I'm not going to eat an unripened orange or a tomato. I'll take it all. Give it all to me to feed my children, to feed my friends, to feed my family, to feed myself. I don't care if it's a little bit off. And there's so many things that are not expired. They just have like a dent in the tomato or a dent in the fruit and they can't sell that either. Wow. They're not allowed to give it away in a lot of states. And so there's some great companies that are coming out there's one called gooder g-o-o-d-r she's building like free grocery store type things and collecting a lot of food i love the free grocery store model that would be my dream to like grocery stores that are free everyone gets a certain uh debit card like a gift card and they can use every single week and it gets recharged every single monday for example that'd be cool tell me your thoughts what do you think about what's passionate for you in the charity space um yeah stuff like that where it's closer to 100 of what i'm giving is going towards the cause.

18:59And that's what you do with the toy drives. That's what I think Tony Robbins does when he feeds the homeless. So stuff like that. My question to you is, do you think that's possible at scale? Absolutely. You think so? You have to make it efficient like a business. So the same way we were talking earlier about Everbowl, one new restaurant every six days, 104 locations. Imagine Jeff Fenster sells Everbowl one day. And I say, hey, Jeff, do me a favor. Let's build grocery stores all over the country that are free grocery stores. Well, you now have an operator that knows how to build locations he knows how to scale them he knows how to make it efficient he has 30 000 visitors a day why couldn't jeff go do the same thing for free grocery stores he could but he would need the capital to go do that i believe that if i went to billionaires and zillionaires and the general public here's an efficient ceo so jeff sold a restaurant chain here's an efficient ceo and a big support team to go do the exact same model but for free grocery stores i believe that's very clear that it's scalable and it could be global too those restaurants could be all over the world but let's just focus on america if you make free grocery stores and you place them in certain areas you know downtown in a lot of cities is terrible right downtown la downtown new york downtown chicago you know where a lot of homeless is even downtown san aigo a gorgeous city yeah 22 000 homeless down there damn and so could you make a grocery store in downtown and have a ceo run it like a business absolutely absolutely and think about this not just the money to open the location manage it operate etc a lot of employees work as volunteers because they get charity hours from doing it for their school or college or just because they want to emotionally but a lot of the brands the food brands and the beverage brands could be sending their food and surplus items there and get a write-off right a charity donation exactly and so a free grocery store is very very realistic and think about what happens if you feed the community yeah i'd be very interesting to see if that plays out anytime soon a free grocery store There's talks in New York, right?

20:49Yes. So the lady from Atlanta that did Gooder, I mean, she's been doing it. Oh, yeah? Yeah, she's been doing it. Where at? In Atlanta and other cities. Yeah. Nice. Her name is Jasmine Crow. It's been fascinating to watch what she's built, and what I would really do is support someone like her to be the CEO, right? Come in and be like, surprise, I got you a zillion dollars. You go do it, and I'll help with the marketing and efficiency. Building together the Avengers, right, the all-star team. Someone like Jasmine Crow who's super passionate. Someone like Jeff Fenster who's scaled a chain of restaurants.

21:21Get those type of characters together. Maybe you go find the CEO of a Chipotle or find the CEO of a Ralph's grocery store. Get those people together on a board like the Avengers and say, how do we scale a free grocery store chain? And then you think about the same thing for other parts of life. Grocery stores are just the best because also your medical supplies can be picked up there. There's so many things that someone that's homeless or struggling needs. And let's just be real. there's going to be way more homelessness as AI gets better. Oh, yeah. Agreed. Because the lower class is going to be very, very tough.

21:52And what happens when robots are serving all the food at Jack in the Box, McDonald's, Burger King, Taco Bell, et cetera? That's like 3 % or 4 % of the workforce in America works at these fast food chains. Right. What happens to someone that's 17, 18, 19, 20, 21 years old or someone that has unskilled labor, if they can't work at something like that, where are they going to work? Yeah, that's a good point. Even lawyers, man. Not just even these lower tier jobs, but I know lawyers not hiring anymore. Well, what's the AI company for lawyers? They raised like$105 million before they were even live.

22:25That's how much capital went into it because it's obvious that most legal documents are what's called legalese. Most of it's just the same stuff. But they're billing at$400 to$1 ,000 an hour for the same stuff. Ultimately, you still need a lawyer to fight with you in a courtroom or fight with you and have discussions. but at some point the robot lawyers might be taking over for most cases listen if you're going to trial for murder you're gonna want a real lawyer right yeah um but an ai an ai or robot could help that lawyer become even more efficient and that means that they might not need their subsidiary lawyers their their helpers that work in the firm and that could save them a ton of capital if they don't have to have those so all right back to the marketing put the marketing back back on.

23:10When you're watching things that are happening on social media, how do you know when something's going to take off? Whether it's a video, whether it's a picture, whether it's a caption, what do you think is that makes the magic happens for social media? I used to think going viral was lucky. And it is for some videos like the Hawk Tour Girl and rare scenarios like that, maybe Ashton Hall. But since I've been able to produce these views so consistently for over like a year now, it's no longer lucky to me going viral. Like you can predict going viral. It's all about the hook first three seconds if i'm not interested i'm scrolling i'm gone right so you need good editors and i used to hire overseas for editors try to cheap out but that's the one thing i hire american for editors i hire college kids that are in the culture that knows what what's going viral what topics are trending and when i'm filming the podcast i'm also taking notes people always ask me why i'm writing i'm writing down a clip every time i'm doing that so when i hear the guests talking i'm literally writing down what i think will go viral during the episode and then i send that off to my editors to clip up got it okay yeah because i've seen so many viral videos now i have a really good eye for what i think will go viral are you prompting it like are you kind of teeing it up for them to go viral sometimes a lot of the times yeah in my questions i'll give them like a layup opportunity to pop off if they want to so basically ask the code do you think that controversy is useful can it hurt people what do you think about that for social media yeah i play that line and uh i don't ever want to get too far down it because i've had like guests call out other people on the show and i don't want to be known as that show right like that should be like a rare thing it shouldn't be like always about drama i don't think that's productive so when i talk to social media influencers we work with 3500 influencers i tell them there's a couple core things that you have to make a big decision about not posting and it's mostly about race religion and politics the reason for it is let's say you and i let's say you're a muslim i'm jewish yeah if we lock ourselves in a room and argue for 24 hours we're not going to walk out and all of a and you switch to being a church.

25:04Never, right? And if you like Trump and I like Biden and we sit here and argue for 24 hours, we're not walking out the door, Dan, you know what? I'm switching. I like him too. It's never going to happen. You're never going to switch your political belief or your religious belief. And so 50 % of the people are going to hate you for saying it. And the other 50 % already agree with you and they can't agree with you anymore. And so can you do it? And obviously we've seen people do it where they cause controversy. Andrew, Tate, Bradley, they like to have fun with it. and some of them are doing both sides of the things, the spectrum to create it.

25:36And it works. Engagement farming works from having people argue in your comment section. Some people love to do it. I don't think a lot of people have the thick skin it takes. Brad can brush it off. Andrew Tate loves it. Like some people enjoy and thrive off of it. And so I tell most influencers to avoid that situation because I don't think that they can handle the repercussions of all these messages and mean messages and mean DMs that are going after them just for saying that they are Jewish or they are Muslim or they are political and this is their belief or this is what they think about George Floyd or this is what they think about this situation.

26:08I'm not saying you can't have your beliefs. Of course you can. But I believe that when you go out there and push your agenda on someone, that's where the friction comes in. Talking about what you believe in, that's obviously perfectly fine. But telling someone else that they should change their religion or change their politics or that they are wrong, you're going to have a battle that you cannot win. Yeah. So when you see certain things that are happening on social media and something is going viral are there things that happen like when let's say you put out a video and it gets 14 million views and then jumps to 32 million views there's certain things you're like okay we should do this we should put this follow-up post should happen or we should do this here maybe i should do an ig live right now because all this traction are there any tricks tips and tricks there yeah you definitely want to capitalize off trending content and i agree with your advice um the way i combat that is i have on both sides so i don't go too far down one lane.

27:00So if I have on a Republican the next day or even same day, I'll have on a Democrat and I'll kind of balance that. But I agree, like those topics can get you in a lot of trouble. I've lost a lot of sponsors. I've lost guests. I've lost a lot. I've probably lost tons of money having on certain people like Andrew Tate, Nick Fuentes, people like that. It's just part of the game right now. So you got to choose if you're willing to go down that road. And for me, I'm risky. So I am willing to take risks and pay the consequence. I'm currently banned on TikTok right now. Instagram just took down a lot of my videos.

27:28So that's the game I'm playing. But I want the truth out there. I want people to be able to voice their opinion and I'll let the audience decide. That's sort of my strategy. Yeah, that's powerful. Yeah. All right, before we wrap up, I need your advice. I have to go global with the Ranch Raffle. So it's ranchraffle.com. I'm going to be hitting up. I already did one of the biggest TV platforms. I did an interview for them two days ago. So that's going to be coming out. the largest publication on the most respected publication in the world i already did the interview for them too so i'm already seeding the market but i need to do this globally yeah i want them talking about this in finland in japan and tokyo and sweden everywhere because this is a global raffle and if i go over 15 million let's say i go to 20 million 30 million 40 million 50 million something crazy happens all of that money 100 of it goes they wire directly to the toy drive they wire right to trina's kids and so i feel like i have a lot on the line most people and the company told me that most people do three to six months for their contests for their raffles i'm doing mine for three weeks so i'm doing very fast very aggressive it ends in the middle of september and so what are your thoughts like what would you do if you were running the ranch raffle dot com what are some things that you would do to like hit up your friends hit up influencers hit up like you said mr beast or live streamers like what would you do yeah so definitely hit up the live streamers i would have your assistant go on the top apple youtube and spotify charts on each country have them email them get on all the top podcasts and do that by country so that'll probably take her a while but uh do definitely do that partner with the streamers get on as many podcasts as possible get on as many news and press outlets as possible run some clippers if you have the budget for that and i think between those five things you'll be set so what's cool is this platform actually allows you to do affiliate marketing too and so that we're allowed to pay out to affiliates that want to promote it and push it which is rare and awesome and so we added in bundles and packages, like buy$100 of tickets, get another$100.