The Entrepreneur’s Playbook: From Living Room Startups to Billion-Dollar Brands 🏢 EP140

24:07I call it a weed soda. You're taking soda water, you're adding simple syrup, or they're taking soda, they're adding a juice concentrate, and then there are no other functions. And we're not only rapid onset, which I think one of the biggest things that we've really achieved, coming from my background is select oil. I owned 30 % of the global oil supply at one point. We did oil for every major brand. I gave Wild their first oil, right? I gave Marley Naturals their first oil in Oregon. So I've been in the oil market for so long that I've learned nano emulsions, micro emulsions, and different onset times.

24:42And what we've created here is a five minute onset, which is so unique because I've always said a cannabis beverage will never work until I can share someone drinking a beer and then we can drink it and we can both feel the effects together. So we can feel the effects together but typically you get a bitterness that runs down the middle of your tongue and that lingers in the back of your throat And that's just something that if you want to be a mass-market brand you can't taste the cannabis And that's why we were one of the first companies to put distillate in edibles And that started making our edibles go off the shelf because it didn't taste like cannabis And I know there's a lot of people that oh, I want to taste the indica the sativa the hybrid That's not the mass market.

25:17The mass market is how do we create something socially acceptable? How do we create something that my mom can drink? It's a 65 year old Southern Baptist who believes it was the devil's lettuce and now she's going oh my gosh I like this this makes you feel good. It's better than I'm you know vodka or something and how do we make something that you know Every generation basically thinks things good and that's really what we've done here is we've absolutely nailed the taste I'd love to get your reaction on it to you. I'd love for you to try one. Of course On the charity side Why do you think it's important for a household?

25:48for you as a father to have some type of charity involvement for those kids to see whether not about the money part but actually be a part of something why do you think it's important for kids to see charity it's critical to building their character and who they are as a person um you know you've been so inspiring with that is you know we give back you know to motivate and encourage and inspire because so many people now are at their all-time lows and um just like what you do with the world's largest toy drive right you bring so many smiles to people's faces um You're the real Santa Claus. You know, Santa Claus isn't real, but you are the real Santa Claus.

26:19The amount of joy that you bring through, how many toys do you guys do? Oh my God, hundreds of thousands. Hundreds of thousands of toys during Christmas. Like, there's so many kids out there, and you know the numbers, that aren't getting those toys, that aren't feeling gratified during these times. And, you know, that's what it's about, is making people happy, leaving the world a better place than where we came. And, you know, I think that's what's so unique with RFK, you know, You know, he says you judge a civilization based on how they treat their weakest among the population. And that's really what we're doing is we're helping anxiety.

26:48We're helping mental health. You know, this is great for war veterans and people with PTSD. And, you know, that's why we gave the 2 % give back component. So my kids can be there with me as we're giving a check, you know, to encourage and inspire entrepreneurship and help drive through addiction and mental health. So I've been through mental health challenges myself. So, you know sold the company and thought I was on top of the world and you know had unlimited money and you know It's never been more lonely in my life and didn't mean at the very top I lost friends lost lost resource lot lost a lot of things and to help kind of heal from that by also helping others Is is tremendous for me for my family and I think for the entire entrepreneurial community So I'd like to see more of that and like people to follow your lead in So someone out there listening, you know, there's been this kind of weird feeling about billionaires and people being wealthy this last few years in particular in the media.

27:41And it's frustrating because the amount of people that Amazon employs. So when people look at Jeff Bezos like, oh, I can't believe he has a$400 million yacht. That's nothing financially for Jeff Bezos. But then they look at him and they think, oh, well, he's too wealthy, too rich. Well, he employs millions of people. That's almost a form of charity to me when you're employing people You're giving them 60 grand a year 80 grand a year 200 grand a year etc Times that by millions he's literally changing the entire global economy from the inside out And so I say that because there's this weird connotation that some that billionaire is a bad word So you have this exit for nearly a billion dollars point two seven Canadian billion and You said you got lonely or quiet or some of your friends went away.

28:28What do you think that is? Someone hears that that's like well. I make 60 grand a years screw that I want that problem Talk about the reality of like what happens in life look it's it's it's lonely at the top The loneliest job in the world is the CEO position as you know, right? You're you're everyone's best friend though when they get the paycheck you're everyone's enemy when times are tough in this budget Crest cuts in crisis And then the only person you can really have a conversation with or depend on is you know yourself a lot of times or your wife And that can make it very difficult. You know when tell her yeah Yeah, and sometimes you don't want to tell her because you don't want to stress her out because she's raising the three kids.

29:01So you're right. I use Michael Phelps as a perfect example of this. The most awarded Olympian in history. Legend, yeah. Dealt with massive mental health crises. Used cannabis products instead of alcohol. And Vloki got arrested in trouble with alcohol. And Phelps stayed home, ate his 7 ,000 calories, and then pumped out American Olympic gold medal championships. He is an inspiration to me. Apollo Ono is an inspiration and a good friend. And I'm trying to get him on board with this. And, you know, it's once you get to that top, it's amazing. You're celebrated. You're pictures on all these magazines.

29:34And now you're the person paying for every single bill. You're the person that's always being mooched on. You're the person that's always the enemy if something goes wrong in the company. And then if you're a really good company, you're under lawsuits. You're going to get sued. For sure. And it's just for people that want quick handouts and easy money. And, you know, it's just it's very difficult. It gets very lonely. So you've got to have a good routine of, you know, getting sunlight, working out, talking to people. You know, when COVID, people lost. I mean, I sold my company in February 2020.

30:04Like, yeah. So imagine, like, now I'm locked up with all this money. It's like, what do we do? You know, I got into poker, which is a really bad idea. Don't get into poker after you saw your company. Phil Hellmuth, you're right. So, you know, and. He joined the advisory board of one of my companies. Oh, did he? He's great at poker. He put me in the Dragon's Den poker game, and I lost a lot of money very rapidly. It was interesting people. Draymond Green, all these guys, I'm just getting smoked. But I think that people lost their community, lost their safety net. They lost their community when COVID took place because everyone was locked down.

30:38People still haven't really rebuilt that. The socializing and the marketing and the networking has gone down a lot. I mean, you're a master. It's different for you. You're still probably pumping the same numbers as you were. But there's a lot of people that fell out of those relationships and got lonely and depressed and you know why we say this for the modern socializers because we want to create Happy hours that are a non-alcoholic happy hours. So modern socializer hours where people are coming They're ordering an adaptive for you at their favorite restaurant or Maison Mirage right here in Brickell in Miami and you can sit with other entrepreneurs We do an entrepreneur meetup at Maison Mirage once a month and we sit and we talk and we have speakers come in We have pro athletes come in and and we just find a new way to socialize with a different product than just alcohol.

31:19But you can drink alcohol too. Nothing against it. Love alcohol. Love my champagne. Love my tequila. But I just find myself drinking this at the end of the night. Two of these, two unwinds at the end of the night make me sleep like a baby. I sleep better than I've ever slept. And then an energizer too before I go out is lovely. So I try to have my balance. If I do a couple of tequilas and it's like, Dan, it's 12 o 'clock. What are you doing? Do you want to go out? So I've got to learn how to balance myself. For sure. All right, so there's only one question I ask at the end of every episode, and I've never gotten the same answer in over 200 episodes.

31:55You've already sold one company for a billion dollars. You're going to sell this one for$2 billion, for example. And you're probably going to do more companies because you got the itch, right? You love the game. So billions and billions of dollars of revenue generated and exits, et cetera. At the end of the day, when you pass away, what percentage of your net worth do you leave to those three kids? That's a great question. But one thing that you should be clear on as an entrepreneur, like you were saying, to raise money, I only ended up with 8 % of my company when I sold it, right? You know, and then less than that after taxes.

32:24So it sounds like you sold it for all this money and then you own stock at the company and the stock does well or does not well when you leave. You know, there's a lot of variance. But, you know, for your kids, that is like the most critical thing is how are you leaving that next generation? How is that next generation going to bring up? And, you know, I've already planned all this out, luckily. And it's, you know, their college is funded. They're, you know, they're never gonna have to worry about a home. They're never gonna have to worry about college. Never gonna have to worry about healthcare.

32:49Those are already done and set forever. Now it's, you know, again, I drive my kids to be entrepreneurial. So my daughter has to work to make money to buy an iPhone or app on her tablet, or she has to donate some toys and then other toys that she just got bored with quick, she has to sell and then buy a new toy and capitalize. I love it. So we do do our donation, but we also are teaching and instilling commerce into our kids. So I've set a fund together where they can invest money into businesses that they believe in. And then they can live off the income of those companies. But they do not get a check.

33:22They can get a check for their home to get that. But then they owe the trust money. So they have to work. They have to work. Told you guys weren't going to get the same answer. This is great. They have to be entrepreneurial. They have to work. And nothing is given. They have to earn it. But I think health care is given. And I think education should be given. So those two I'm on. All right. So where can people find you on social media? Where can they find the brands, the products? Tell us everything. Timetoadapt.com. Timetoadapt or adaptaforia.com. And I would go even, you were so nice. If you do time to adapt forward slash money Mondays, we pay for your shipping.

33:57So we just wanted to do that for Dan and take care of it. So timetoadapt.com forward slash money Mondays, we'll pay for your shipping. And you can find me at Cameron Forney underscore. And you'll see some stuff from like the University of Oregon. We're the first beverage on the history of the planet, hemp beverage on a university campus. That was with the University of Oregon last weekend. So we were in the dean's invitational suite on college campus. The dean said he'd rather have kids drinking, college students, drinking our beverage than he would alcohol. And as you know, you can't sell, you know, I don't sell this to under 21.

34:31Can't sell alcohol to under 21. But alcohol is just, you know, run aback kind of on college campus. For sure. So this is a very unique trial with the University of Oregon Ducks, who, you know, is my alma mater. I'm on the 40 under 40 advisory there. And I think it's very unique. And we'll be doing some stuff with the Rolling Stone Culture Council on this as well. So that's so cool. Time to adapt.com forward slash money Monday and money Mondays and money Monday. Well, both and at Cameron Forney dot com. All right, guys, as I mentioned, these podcasts are not just for you. It's for people from your past, present and future.

35:01Your friends might bring up they want to be in the beverage space and you for this podcast with Cameron. They might bring up, oh, I want to do something in the cannabis space. you could forward this podcast with Cameron. There's people that are going to be around you. It could be a dinner, a lunch, playing basketball or pickleball and things like this come up. You share podcasts like this with them and the butterfly effect can literally change their life. They might hear things because we got pretty granular here from factoring and financing and marketing and the shelf space and dealing with celebrities.

35:27Like these things could literally help save them a lot of money or make them a lot of money. So keep these podcasts in mind. Visit us next Monday at themoneymondays.com and we'll see you guys very soon.

35:42Ladies and gentlemen, welcome to the Monday Mondays podcast, where we cover three core topics, how to make money, how to invest money, how to give some of the way to charity. Here's what's really important. When you're listening to podcasts like this, it's not always just about you. It could be for people from your past, present, or future. You might be able to forward an episode like this to someone that likes this topic or likes this person that's on that episode. So keep that in mind as you're listening, because not every time you're going to be caring about real estate or stock market or e-commerce or Facebook ads.

36:10Maybe it's not applying to you, but it could be to someone from your past, present, or future. The whole point of this podcast is we grew up thinking that it's rude to talk about money. I think that's ridiculous. We've got to be able to talk about taxes and salary and should I rent, should I buy, should I lease? What happens if my friend borrowed$400? How do I get it back? These are things that happen in your real life. We just don't talk about it because we think about it being rude. It is not rude to be able to cover your mom's medical benefits. It is not rude to be able to buy toys for your kids.

36:38It's not rude to be able to cover your travel and things that go on in your daily life because it's part of your daily life. So make sure to understand this with your friends, family, and followers. We have to be able to talk about money. That's part of why this podcast has stayed in the top 50 in the world. It's because of you liking, commenting, subscribing, and sharing, and talking with your friends about money. So without further ado, as you guys know, these podcasts are under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes. This episode will be between 32 and 38 minutes for your listening pleasure.

37:05So, Dan DeSilva, if you can, give us a quick two-minute bio, so we get straight to the money. Perfect. Okay. So, my name is Dan DeSilva. I dropped out of high school, but it's kind of cliche to say these days, I guess. I started online when I was 15. Like, literally, I was learning at 15. 19, made my first million. And since then, just kind of, like, rode the wave. I started off buying traffic as an affiliate. And then I went into the e-com space. I kind of had that leg up because I already knew like how to buy traffic. So, you know, drop shipping was this new thing So I kind of just went into drop shipping was the first one on YouTube to talk about it I like major success in both realms doing and teachings and then from there just kind of everything Just kind of grew from there.

37:51Yeah, what's the main thing you're working on now? So I started my own Finn pub so financial publishing company a few years ago four or five years ago So it was a ride. I'm winding it down now, more so because of compliance more than anything. It is just a headache for that industry. So my main thing is winding that down and just heading back into affiliate like hardcore, just focusing all my attention on affiliate launching and publishing, but not necessarily in finance anymore. So fun fact, back in the days I had an online poker site. and I'd go to the gaming convention and there'd be thousands and thousands and thousands of people there that own poker sites.

38:32And the richest people in the room were the affiliates. Because they were sending all the traffic to these poker sites so they're getting like$200 CPA,$300 CPA, which is cost per acquisition. And so they were sending traffic to PokerStars and Full Tilt and me, my Victory Poker site. And we're paying them$200 or$300 a player before we ever got$1. And so it was fun to see at these events where you'd see the 21-year-old, the 28-year-old, zillionaires because they were sending traffic to these gambling sites so there's certain affiliates i mean even even now um you know you get percentage of losses and all that like you know those under the table type of deals where i know some guys over over in asia like on sports betting sites oh yeah i mean just just in in general like those online casinos where they not only get a cpa um they get a percentage of first uh depot and then they also get a percentage of losses in perpetuity and they're just they're raking in cash like crazy so so you've got a zillion offers that you could go through right you can pick from anything you want from financial markets stock trading teaching people how to sell custom sneakers you can teach people about anything so you could showcase for your traffic any of these topics section eight there's just so many there's infinite options how the heck do you decide what you pick from is it just the financial part of it?

39:49Is there a marketing part of it? Is something that is exciting for you or is it just a part of the game? Quite frankly, that's a good question. It's a lot of, so it's a very small community of people that are super affiliates, if you will. And everybody talks there. So you know exactly what is working at that time. So it's essentially just kind of like, hey, I heard X, Y, and Z is doing X, Y, and Z. And then I'll go to said person and they'll be like, yeah yeah 100 % and like you know one of my good friends Carter he's a huge affiliate huge affiliate and I ask him all the time like on things that are working he's like yeah this is working we're doing like four hundred thousand dollars a day for a few weeks and then I'm like okay he's like yeah but we kind of like you know we moved on because of you know processing issues whatever it is I'm like okay so like what's hot right now and then he's like oh well we're on to this I'm like oh well I don't want to do this so then I have to start shopping around because there's some things that I don't want to touch and other things, because it's not in my circle of competence.

40:49But, you know, I typically will go ahead and always focus on vanity driven or, aside from vanity, health. So, and again, health, you got to kind of figure out your line of ethics and morals. A certain type of weight loss versus... Exactly. So, and more than anything, it's the affiliate's job is to get somebody to the page, to the VSL, to the order form, whatever it is. but if it doesn't convert you know it's move on to the next offer what is a VSL? a visual sales letter so it's just a you know 45-60 minute plus video selling it's an emotional story that really pulls strings that sells a supplement at the very end that's supposed to do X, Y, and Z based on you know whatever that story is but yeah they sell very, very well very, very well.

41:43So people will watch 45 to 60 minutes? Oh yeah, they'll sit there for a really long time. It's funny because it was really, really, really good at a certain point, probably like 2019, 2020. Even up till now as well, you can get away with it. You could run just the VSL alone on YouTube, like run it as a YouTube ad. And then when they click, they go to the order form. So it's not even like they have to go to another page and then go to the order form. Because if you think about it, people on YouTube are already accustomed to watching long form videos so you just put like a 45 minute video they don't know how long it is because it's an ad right so um so there's no timer no because of how long it is right so uh they'll sit there and they'll watch it and then they'll click and from there you can do the same thing with facebook so there was i think i think peter kill did this um actually i know peter kill did this he ran vsls on uh on facebook so successfully and um by the time like i heard about it i never even thought to do that.

42:38I was like, it makes so much sense. You know, everyone was doing it at that point. It still works, but it's really about finding that VSLs are like the thing right now. Like everybody's hyper-focusing on that. All right. So let's talk about the make money side. Okay. You can make your own products. You can. You can be an affiliate. You could try to work for another company. You could consult. You could take equity. How do you decide on a personal level, like, you've got all the options because you've got so much experience and you're one of the best in the game like how do you decide what you actually spend your time on i'm gonna be totally honest with you i am extremely lazy and i think it's because of um just i'm complacent so i know if i want something how much it is and i'll work that exactly so that's a gift and a curse if you will um because it doesn't push me further than what i want so once and that's why like things now like I sold like all my cars and all that like because I stopped caring necessarily the only thing I really like is watches that's my thing but the make money aspect to answer your question is

43:51I really don't know how to define that ask me one more time so I can process it like when you have all these options where you can be a consultant you can be an affiliate you can create your own product or brand or service like How do you decide what you spend your time on?

44:10What I know will pay me the most for the energy in. So energy in and the output that I get. So I already know what I'm really good at, and that's mainly more than anything copy. Funnels is relatively easy and whatnot. It's essentially getting somebody to read something and get them to take an action that they didn't otherwise think they wanted to do or you want them to do. And whatever that is, there's two realms that I play in. It's more so than anything biz op, so MMO, like make money online, and in the health space. So those are the two that I absolutely know the pain points. Right away I can just spin something up.

44:53And that's what I'll lean towards. But consulting, I don't do it. I don't think that – I know my time is worth it. Lot but I just don't want to give up my time I'd rather be playing video games or doing something else like just enjoying life. So did that come from complacency from money? Yeah, I think yeah it came from it came from the fact that I Had nothing really growing up and then 18 to 19 Literally it was from nothing to Exactly. Yeah, so my first car was an I8 that I bought in cash the insurance was$3 ,500 a month okay right we laugh at it now but at 19 I just turned 19 I thought$3 ,500 a month for insurance was normal like okay and everyone was like what and I thought a 6 month insurance you know whatever it is exactly because they wanted it all up front and I'm like okay so I just spent like 140 ,000 for an I8 that came from Idaho, exactly the specs that I wanted.

46:07And then I dropped, you know, 20 something thousand on insurance only for six months. And everyone was like, what? But what, what do I know? Cause that was my first car. Like I didn't have anything to correlate it to. So then, you know, the following year, uh, with, you know, Tanner J Fox, all that stuff. Um, I got rid of the I8, bought a Lambo cash two weeks later, bought a G wagon cash. and I was just like again this is the whole money just kept coming and so it came to a point where the money didn't stop it's I think actually no I know that 19 year old me versus almost 30 in a few months me I realized that I was just everybody's piggy bank that they could just shake at any given time and that was like it was like one of the hardest pills to swallow and so I got rid of everything I left New York like all that I just told people I'm broke just because I wanted to I want to see who'd stick around like oh I have nothing anymore so I just put my dogs in a car went to Canada went to Rice Lake or Lake Rice whatever it's called and I just kind of like I needed peace I needed to get away

47:25and funny enough nobody ever like nobody was there and that's when I was like interesting and so and so just over that time I kind of just like realigned and I stopped caring about the money which then also because I said the drive was always money and you know I'd had talks with like Jimmy from Satellite and whatnot and I'm like Jimmy like I want to build something he's like I want to build something you don't need to know right now what you want to build it'll come to you eventually and And I guess that's what I've been kind of like waiting for, I guess. But yeah, it's just I realized everybody works so hard for money.

48:09But at the end of the day, it's like. To buy stuff that they don't actually care about. Not only that, but to impress people that don't. Care about them. Exactly. This is there for the good time. And you can't blame those people either. So like everybody inherently is for themselves, if you will. So that's just human nature. So I can't blame my friends then. So I just look at it as I learned. I was going to do it regardless. So at that time, it is what it is. So you guys have heard me say this before. It's okay to have that materialistic goal of getting that one watch, getting that one car, getting that one thing.

48:47But when you buy your second and third watch and your second and third car, you're going to have that feeling that Dan just described. You're not going to care about the Lamborghini and the G-Wagon and this car, that car. at some point it fades away, sometimes within weeks. And some friends of ours go buy 5, 10, 20, 30 cars looking for that feeling, and then it starts to go out within days because they've already had 10, 15, 20 different cars. And so I'm not saying to not have a goal, because by the way, the goal can be really, really useful for you to have that driving force, like Dan described in his own life.

49:18But at some point, it will literally feel meaningless. It'll just be another car in the garage catching dust. It would just be another watch sitting in the in the drawer that you don't wire because you wear your main watch every single day The other seven watches just kind of sit there at some point You start to realize like the things that you're buying don't have any actual meaning and they don't give you what you want Which is happiness You think we want it like well as soon as I get to a million dollars, I'm gonna be happy When you get to a million like wait, it's just Wednesday. I said it's a 2.5 million It's the Donald treadmill.

49:50Yep, and the goal line keeps moving and the goal line keeps moving and the thing that you're chasing is never actually there. It's an enigma. It's not real. And so I say this because I want you to have that goal or the thing that you want, that you're aspirational for, whether it's taking that big travel trip, maybe it's buying that fancy watch, but I pinky swear, that second, third, and fourth thing will not, will not even one iota matter to you a few weeks later. All right, so you're making money, you're buying the cars, you're having fun, you take this time, you go disappear for a little bit.

50:25Then you come back to one of the most coolest cities on the planet, which is Miami. Why do you reemerge? Well, I went to, I was moving around for a bit. Like, I went to Tampa, back home to see parents, Toronto, and then back to Miami. Why choose Miami? Here's the thing. I don't party anymore. Like, I don't like to go out and club. I'll go get dinners. Like, that's it. Why Miami? I can't answer that. I don't know. To be honest, I came here with an intention to network. Then I realized the people that I wanted to network with weren't the people that I wanted to be around. And now I'm here. So I guess that really answers, to be totally honest, I was supposed to go this upcoming year, supposed to head to Nashville.

51:20But yeah, plans change a little bit. So as you're making money, people start to bombard you with investments. Hey, bro, invest into my restaurant or my nightclub or my clothing line or my new thing, my new hat company, blah, blah, blah, blah, blah. How do you decide once you start making that type of cash what you might throw in 25k 50k 100k or whatever amount into as an investment? I look at the person more than anything the person and then the idea because everybody has ideas right? It's the person behind the idea if that can execute to the finish line. So again, there's no necessarily unique idea, but there are extremely unique people.

52:04That's where I will decide whether or not I put my energy, time, resources, and capital behind you. So that's the end all be all. It's who are you. And I want to know not necessarily what you have accomplished because maybe this is your first time trying to build something or whatever it is. But who are you as a person? And if you have done something in the past, what have you done? And I'm not talking like college or anything. I'm talking way more beyond like, hey, I built this. I just couldn't get it off the ground. And that's fine because people that are builders aren't necessarily marketers.

52:38So someone out there is listening and they're like, man, I want to sell a course or I want to sell something like a VSL. Like, how do I do that? Where can people research to try to figure out how to actually do this stuff? That's such a good question. I wouldn't, I would, honestly, I wouldn't even know how to answer that because it is a very particular skill set. It's writing copy for a video that you have to either hire an actor for or now we can use AI to do it. But the skill set is copywriting. So VSL broken down is just long form. It's just a long form piece of paper or a document that sells something, whatever it is.

53:21and if somebody really wants to go ahead and learn how to do it you just simply flat out have to find vsls out there and they're everywhere like if you go on cnn you click on these ads and then there's like a video of some doctor talking for like for like an eternity you could download that video have it transcribed read it and see exactly what what's happening there see the see what they're doing, the pain points, the NLP, the language. So that's the differentiating factor between somebody successful selling something as an affiliate and not is if you know how to sell it. So because we all have the same ability to look at the same product and sell the same way.

54:00But the difference between me and you is that I might know how to find an angle from the current page, from the current video, and how to just kind of take that out and sell that part while everyone else is just selling what's in the video. I sell something that he says in the video and I just harp on that point and make it a bigger deal. So people watch. So what about investing into themselves? Why do you think people should invest into their minds, their personal brand, into their world? The cliche answer is because like, you're going to, there's no other better investment. It's cliche to say there's no other better investment than you, no higher ROI, but it's true.

54:35So like if you, what I figured out a long time ago is by accident I think I don't like networking I'm not really like a big networker people have and do come to me because of my skill set so I see kids all the time people all the time go on a networking event networking does not equate to necessarily in the long term sure can equate to a lot of money if you start networking a lot and know what you're doing. But at the end of the day, it's, I rather focus on a skill, like a skill set. And Becker thinks the same way because I've talked to Becker about this as well, is that all I ever did was focus on my skill set, which was copy, et cetera, right?

55:25And where that copy was deployed could have been e-commerce, you know, dropshipping or a VSL, an affiliate promo, whatever it is, right? But I just focused on that. That is my skill. You know, the funnels, the launches and deploying copy into that, that's something that people have come to and still come to me for on, hey, what do you think about this and that? Just like I'll go to somebody like Jason, like Jay Flatt, right, about webinar stuff. Of course. So it's the same thing. He's the best at what he does. People have to go to him. So it's not like he's out there at events and whatnot saying, hey, I know how to do webinars.

56:04Right. Like, we know. We know you know how to do webinars. So I kind of adopted that philosophy, really. Is there a goal? Like if you got to a certain number, you're like, you know what? I'm done. I'm going to retire. I'm going to give up the e-commerce. I'm going to give up being an affiliate. Like if someone had said, hey, you know what? Here's$80 million. That's it. You can't work anymore ever again. No, no. Absolutely not. Absolutely not. Absolutely not. That sounds, there's no purpose. let's I need to do something I need to be stimulated like alright maybe like is there a cap on this? I'm sure there's some numbers so I mean it'd have to be a wild number like something if I'd say you'd be like okay be realistic but like I just the constant stimulation of needing to figure out new things and needing to build and wanting to build and that's like that's the the game yeah that's the thrill so there's really no number from On a personal perspective, is there anything that you like in the charity space, philanthropy?

57:06Yeah. I'm looking to build an animal sanctuary. Really? Yeah, yeah. So it's actually a reason that I came here. But I've said this already for like two years to my parents and whatnot. It was either here or in Nashville. And I was, well, Nashville area, somewhere in Tennessee, right? Because land is fairly affordable. And then I have to work with compliance, like regulatory. but um yeah an animal sanctuary is is my thing i love animals so so i built an animal sanctuary 37 months ago did you really yeah that's where i came that's where i came from this morning oh so i just flew from so we have 206 animals in temecula california it's 26 acres oh that's so your ranch is actually like a sanctuary yes i never knew that i thought you just loved animals i guess yeah a personal sanctuary then so yeah we're not open to the public you can't there's no website you can't buy tickets um obviously our friends and everyone can go and feed the animals but so the real tarzan obviously you know is getting he did 2.2 billion views last month alone on social he lives there he lives at the ranch oh really yeah that's how it evolved at first i was buying it because i wanted to i had like a checklist of things to build on a ranch to be able to host masterminds and events and my operation black site the military training stuff and I wanted some animals.

58:23And then I was going to do one with Tarzan here in Miami. And then COVID happened. The shutdown happened. And so we scrapped the idea for a while because we're like, well, I don't know if we can have tourism at the ranch, at the animal sanctuary. And then a year later, I found this ranch in California. I'm like, wow. And so when I messaged him, I had the keys. I waited until it was for sure that I had it. And I was like, hey, you're moving to California. That's awesome. We're going to set up all these animals here. And then it just kind of evolved because he started getting everything from 16-foot snakes.

58:57So we rescued these two bulls from the FBI. The FBI was going to kill these two bulls. We rescued 900-pound pigs. We rescued horses. We rescued so many things. And, you know, it's expensive, obviously, to take care of 206 animals. It's$140 ,000 a month from staff and food and things to keep them alive and happy. but it's my favorite thing to do and it's my favorite thing to talk about. I could talk about it for ages and like

59:28the difference of like when you're interacting with the animals versus humans is fascinating. We can get into this. We'll get real emotional real quick but I agree. It's just it's unconditional love. Like yeah so now I'm talking like dogs and whatnot but even big cats like you know what I found fascinating? I saw I got really ingrained and infatuated with this story of a golden retriever mother raising five or four or five tiger cubs. And they became full grown tigers. And, you know, the golden retriever, that mother was still a mother to them. Like they could maul her, but they respected her.

1:00:08And I was just like, that's still, it's just so amazing. And there's one thing that I can't stand is like no animal should be put down because of some other human's mistakes or faults. Bad decisions, yes. Exactly. It's just not fair. And then to me, it's just like it's so unfair. It just doesn't sit right with me. So that's been the end goal of it all. So there's one question I ask on every single episode and I've never gotten the same answer ever before. Before I ask it, I'm going to ask you, do you have children or do you ever want to have children? I do want children. So the one question I ask on every episode is, Dan, over the course of time, you're going to build up tens of millions, hundreds of millions, God willing, billions of dollars in your career from the brands, products, services that you create.

1:01:02But unfortunately, at some point, you do pass away. What percentage of that net worth do you leave to your children?

1:01:16great question i've heard zero percent hundred percent everything in between

1:01:24you'd have to be vested if not then it would be donated but i wouldn't leave all hundred percent probably eighty percent be donated to philanthropy twenty percent would be left but that twenty percent would have to be vested based on what they achieve and how many you know children right so so giving them milestones of things to do throughout the course of their life

1:01:50marriage at least five years to have at probably like 60 percent of whatever's allocated to be unlocked if you will at least bare minimum um bonuses for children no no i would because again not everybody's blessed to be able to yeah so um imagine like just having an infertile wife and then like your money's locked that'd be terrible um uh definitely something to do with uh marriage building building a family building something sustainable care if they go to college um Um, no, I don't. I want them to do something though. And when I say do something, I mean follow what they want to do, but not, it has to be progressive in the world, if that makes sense.

1:02:45Like it has to help in some way. Like I don't want you to be, I don't know if it's bad to say, but like kind of like a hippie, if you will, just like free roaming around doing ayahuasca in like Columbia. Like I need you to be proactive and be a part of something or start building something and and whatnot but um yeah it's such a good question i don't i i would say yeah you broke it down that was good a lot of people can't even say with clarity like the 80 20 concept you just mentioned or having parameters some people say very detailed of like the concept of what they want but they can't say numbers or they say the number but they don't know why like it's it's been very interesting i've asked the same question 200 times literally 200 times and i i'm always fascinated because it some little pieces of it evolve how I think about it, right?

1:03:30How I want to do it, how I want to structure over the course of time. And so I'm always fascinated to hear it because no one's going to have the same answer. And no one ever just says, like, yeah, 100 % or, yeah, 0%. There's a reason behind it because it's such a big decision. It's part of our legacy. It's part of our, you know, when we have children. And the other reasoning is, like, some people think it spoils the child. some people think it's you know changes their it steals from them like their skills and their their grit and things that come with it and most people that i know and most people i interviewed didn't come for money it's very rare you know i just think about it like the tension it could create like if i have four kids and again if we go with the vesting idea what if one of them can't fine lever just doesn't isn't you know has a hard time like then it creates animosity for the others so it's a really hard decision to how to structure exactly so because not everyone's created the same and shouldn't have to punish somebody because of something that they you know they lack so it's a hard it's a hard question are there any products brand services that you have going on um not to the public i don't really sell anything to the public just exist and just exist okay where can people find you on social what are the things anything uh at da silva on instagram um and some random youtube channel i'll create again so not my old one just a new one i'll be i'll be around you'll be around you guys see me all right guys i appreciate you listening here again it's really important when you like comment subscribe that obviously helps us share this message keeping us in the top 50 in the world is because of you guys when you hear certain things and some of the things that the messages that pop up just keep in mind, share it with your friend.

1:05:15Talk to them about it. They might be wanting to get it and become an affiliate and you could send them this video and all of a sudden you might change the course of their life. They might go from making four grand a month at their job to four grand a day because you sent them something learning from him about being an affiliate. So when you hear things from these episodes, just keep it in mind that by sharing, communicating, and talking about money, and talking about business, talking about salaries, talking about being an affiliate, or talking about building a course or creative program, etc.

1:05:41Having those discussions with your friends could literally change the course of their life by having open discussions. I appreciate you guys. We'll see you next Monday here at themoneymondays.com.