Q&A: Trump, Putin and 100% inheritance tax

22 Aug 2025 · 34 min · 14 chapters

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In short

A Q&A episode of The News Agents covering (1) Trump’s relationship with Putin and Zelensky, including claims about media perception and possible Ukraine strategy; (2) whether EU deference to Trump strengthens peace or exposes Europe’s over-reliance on the US; (3) UK Labour leadership/strategy, including Morgan McSweeney’s role and Keir Starmer’s communication; (4) a provocative proposal for 100% inheritance tax and reactions to it.

Guests/backgrounds

John and Lewis (News Agents hosts). Multiple listener questions (Calvin Coolidge, Nelly, Emily in Cheshire, Anaya, Jimmy Buchanan). No external guests appear.

Key claims

Trump admires Putin’s power and dislikes Zelensky’s fame; he worries about being seen as “too soft” and may want Ukraine to attack. EU self-reliance should increase. Labour’s problem is less “comms” than “content strategy,” and Starmer lacks strong economic leadership from the centre.

Notable examples

Trump’s Anchorage meeting imagery; Trump tweet about attacking invaders; Blair memorabilia and “clause four” notes; inheritance-tax clip viewed millions; online invective responses to 100% inheritance tax.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Political Merchandise Discussion

0:48 to 4:00

The hosts share their thoughts on political memorabilia and personal stories.

“Well there were some notes that were left and I've got some of those notes of when he was trying to reformulate clause 4 of the Labour Party Constitution I thought you'd quite like that.”

Trump and Putin Dynamics

4:00 to 7:20

A deep dive into Trump's relationship with Putin and its implications.

“The long winter evenings the nights are drawing in, John, and they're going to fly by.”

Perceptions of Trump and Leadership

7:20 to 11:20

Discussion on Trump's perceptions of leadership and his soft stance on Putin.

“I think it's more likely that, you know, he believes in so little, really.”

Media Manipulation and Trump's Tactics

11:20 to 14:00

Examining Trump's media manipulation tactics and their impact on public perception.

“Emily goes away for three weeks and we're already talking about blowjobs with Vladimir Putin.”

Trump's Media Manipulation and EU Dynamics

14:00 to 21:30

Explore how Trump affects media narratives and how the EU is navigating its reliance on the US amid geopolitical challenges.

“My favourite moment of his first term as president was when there had been this big leak of documents, which showed that his of his daily diary, you know, Monday, this Tuesday, that Wednesday.”

Trump's Media Manipulation and EU Dynamics

22:00 to 22:49

Explore how Trump affects media narratives and how the EU is navigating its reliance on the US amid geopolitical challenges.

“This is Ashley Akinetti from the Ben and Ashley I Almost Famous podcast.”

Trump's Media Manipulation and EU Dynamics

22:55 to 23:05

Explore how Trump affects media narratives and how the EU is navigating its reliance on the US amid geopolitical challenges.

“Klarna balance account required to be eligible for cashback points.”

Politics and Leadership: The Labour Party's Challenges

23:05 to 28:00

Discuss the internal dynamics of the Labour Party and the challenges faced by Keir Starmer's government.

“And most notably with Sue Gray being forced out of Chief of Staff and Morgan McSweeney rising to that post.”

Public Spending vs. Tax Increases

28:00 to 28:33

Explore the difficult choices between cutting public spending and increasing taxes.

“You can either cut public spending massively or you can increase taxes.”

100% Inheritance Tax Proposal

28:33 to 30:23

Discussion on the provocative idea of a 100% inheritance tax and its implications.

“Lewis, I was listening to your show I've been filling in for James O 'Brien on LBC yesterday How would you describe the response to your theory on 100 % inheritance tax?”
Show all 14 chapters

Public Reactions and Online Discourse

30:23 to 31:34

Analyzing public reactions to the inheritance tax proposal and the nature of online discourse.

Comms Strategy vs. Content Strategy

31:34 to 34:26

Examining the importance of content strategy over traditional comms strategy for political discourse.

Comms Strategy vs. Content Strategy

35:34 to 36:23

Examining the importance of content strategy over traditional comms strategy for political discourse.

“This is Ashley Akinetti from the Ben and Ashley I Almost Famous podcast.”

Comms Strategy vs. Content Strategy

36:28 to 36:39

Examining the importance of content strategy over traditional comms strategy for political discourse.

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Transcript

Automatic transcript. May contain errors.

0:00Jon Sopel:Bite into a stacked sandwich made with Hero Bread, and the only thing you'll think is delicious. You won't think it has up to 19 grams of protein, 11 to 32 grams of fiber, or just 0 to 5 grams net carbs. But it does. Hero Bread. No compromises. Just loaves, buns, tortillas, bagels, and noodles packed with flavor. Right now, get 10 % off at Hero.co with code iHeart. That's H-E-R-O dot C-O, code iHeart. All figures per serving of Hero Bread see nutrition facts on Hero.co. This is a Global Player original podcast. Welcome to a slightly special Q &A edition of the News Agents. You berated me last time when I said special and you said, why is it special?

0:44Jon Sopel:Well, why is this one slightly special? Well, it might be. I'm hoping it will be. Well, I'm hoping. It's nice to see you, by the way.

0:49Lewis Goodall:Nice to see you too.

0:50Jon Sopel:I've seen you all bloody weak.

0:53Lewis Goodall:Calvin has said let's kick off with Calvin's question who says hi news agents I love the podcast I'm one of your listeners in the US my girlfriend and I listen every day oh thank you Calvin Coolidge presumably my question is one of the things that came out of the Zelensky visit to the White House was the worrying fact that Trump already has a gift shop with Trump 2028 merch it made me wonder to either of you have any prized or weird political merch I know what you're going

1:19Jon Sopel:to say so i'm going to be fair to donald trump for a moment which i know is not much fun but i'm going to anyway i don't think there is a gift shop full of trump caps in the west wing of the white house i think what he has is a sideboard full of the caps that he's collected over the years with make america great again and trump 28 so i don't think that's quite weird that in itself that in agree with that prize merch i know what you're going to say what am i going to show me your prize merch i have on your shelf your obama stuff yeah yeah no but i know i have got when blair became labour leader and he was redrawing clause four and i have got some sort of full scat paper with his writing on it and crossings out he left it on a train i was on a train traveling with him and there was all this stuff and i thought oh that's quite interesting actually what he just left his notes.

2:19Jon Sopel:Well there were some notes that were left and I've got some of those notes of when he was trying to reformulate clause 4 of the Labour Party Constitution I thought you'd quite like that. I do like that

2:28Lewis Goodall:I've stopped following Blair around taking his scraps with him.

2:31Jon Sopel:I've also got the demonised badge that the Tories produced in the 97 election campaign

2:38Lewis Goodall:New Labour, New Danger.

2:39Jon Sopel:New Labour, New Danger and it was Tony Blair's with demonised. I've got that badge still. But having moved around so much in the years it's in a storage container somewhere in staples corner on the north circular road and so god knows where political memorabilia sopal a book of matches that were given on air force one when ronald reagan was president how'd you got that i don't know i wasn't there then and i've also got the m &m sweets from the reagan era and i don't know someone next you got some lemon sherbets from when fdr was there exactly completely and so i just love the idea that they would give out books of matches yeah on planes you know because they're on air force one you still got the old ashtrays yeah in the seats from back in the day because it's a really old aircraft

3:29Lewis Goodall:when everyone will be chuffing i got for myself off ebay retreated myself about six months ago i've got a map there's a constituency map of the uk from the 1964 general election and it was designed i think it was from the guardian of the times i can't remember it was designed so that you could watch election night because it was the early days and start filling it in and filling it in and so as a little treat to myself and my wife torna but you can't wait for this darling at one point i'm gonna sit down i'm gonna watch it we're gonna fill it in and you know what john

3:58Jon Sopel:i can't wait so hang on i just want to picture this romantic scene yeah you're going to have a 1964 no it's not romantic no she'll hate it yeah you're gonna have a 1964 map on the wall you are going to sit there with your little felt pens red ones and little stickers blue ones and yellow ones few yellow ones, not many

4:19Lewis Goodall:I mean, you know, back then, not many at all. Exactly. What a night that's going to be. The long winter evenings the nights are drawing in, John, and they're going to fly by. Welcome to the News Agents

4:34Lewis Goodall:The News Agents It's John. And as you've probably gathered, it's Lewis after the four minute introduction so Nelly has got a question, said hi Hi, John and Lewis. Long term fan here. I'm very intrigued that you haven't discussed the distinct and some would say obvious possibility that Trump was bought by Putin many years ago and now is his best place agent, news agent. You only have to look at his decision making, his body language near Putin, etc. to realise Putin has him. I'm nothing to do with journalism or politics, just a doctor. And this is my most obvious diagnosis.

5:03Jon Sopel:and it is an obvious explanation of more or less everything look i was at a thing the other day and there were some senior diplomats there with a lot of experience of moscow and we're discussing the same thing not in a jokey way but is it possible is it possible that you know putin is trump's kind of minder and that there is and he was recruited years ago and there was a period in history where the trump organization couldn't get backing from any of the u.s banks the sort of morgan stanley's and all the rest of them wouldn't touch donald trump and he ended up partly with a german bank with deutsche bank and partly with russian banks and there are some people who say Russian money is what kept the Trump organisation afloat for years and that there is compromat on him but I would say if there were compromat on Trump what would he be embarrassed by yeah what would it be that would he say if this came out I'm done a lot of stuff has come out about Donald Trump and he hasn't been done everything that has come out that you have thought would kill him off in a weird kind of way has made him stronger and more bomb-proof.

6:26Jon Sopel:That he's a Democrat. But he paid off Democrats as well during his time when he was running the property business.

6:32Lewis Goodall:Yeah, I don't know. I mean, this has got a long pedigree, right? This goes back all the way to 2016 and what Trump calls the hoax, the Russia hoax and everything. And the reason I'm sceptical about it is because I think very often it's used, and it was used particularly the 2016 election used by sort of more liberally minded progressive voters to come up with a reason why Trump is successful that isn't just that he's successful and that he's quite good at politics in his own dark way because it was a bit like with Brexit you know you're just sort of trying to find an explanation this couldn't possibly have happened so there must be a darker explanation for it and I think that's just a very convenient ruse it's a very convenient way of thinking particularly for liberalism and for progressives rather than just grappling with the realities.

7:16Lewis Goodall:I think in this case, this would be a neat solution. And who knows? Maybe there is something in it. I think it's more likely that, you know, he believes in so little, really. And he looks at, we've talked about it on the show before. I think one of the reasons he favours Russia is just because Russia's strong. He talks about it all the time. He basically has this political view, which is the weak suffer what they must. You know, he says it again this week, you know, Ukraine's a small country, Russia's a big country. That's the law of the jungle. Because that's the way that Trump's lived his entire life.

7:42Lewis Goodall:That's his whole psychological makeup. Kill or be killed. Exactly. And he extends that to geopolitics, whereas most normal, you know, a normal American president, quote, unquote, would would have more ideological sympathy. And Trump simply doesn't. So I think it's much more about that kind of way that Trump views politics rather than any kind of sort of deep historical relationship or compromise thing that it might be with Russia. Look, to Nelly's question, I do think, you know, when you try to explain just how forgiving he is of Putin compared to other leaders who he's prepared to decry.

8:15Jon Sopel:I mean, you know, in his first term, I always thought it was remarkable how much he seemed to love Putin and hate all the democratic leaders of the West. You know, couldn't stand Trudeau, seemed to tolerate Macron. But, you know, again, he found Macron a bit irritating as well. couldn't stand Theresa May, couldn't stand Merkel. Vladimir Putin, bloody loved him. And the joy that was on Donald Trump's face when he welcomed Putin to Anchorage only a week ago, it seems like it was bloody months ago already.

8:47Lewis Goodall:He clearly admires him.

8:48Jon Sopel:He admires him and he wants to be like him. I think that's the thing. He looks at Vladimir Putin and wishes he had that power and control at his disposal.

8:57Lewis Goodall:Yeah, and he also dislikes, or historically in a way, dislike Zelensky because Zelensky, and I've always thought this, it's largely because, you know, Zelensky rivals him for fame and for attention and for love, you know. Trump has to always be the main character on the stage and Zelensky's probably possibly the only other major political figure in the world that I can think of, certainly the democratic world, who actually does rival him in that respect. And I think he can't stand it. That's why he had to make Zelensky into a supplicant. It's why he had to force Zelensky to be so thankful and express his gratitude and change his clothes because it was expressing again that there was a pecking order and Donald Trump was at the top of it.

9:34Lewis Goodall:Interestingly, though, in terms of his relationship with Putin, I was speaking to someone the other day who had good insight into what went down at the White House the other day. And they were saying that Trump was expressing privately and saying to the leaders that he felt he had been too soft on Putin, that he was unhappy with the way that it was being portrayed, not least because he'd gone on to watch Fox and he'd seen that there were just whispers, just hints of concern that Trump was being too soft on Putin. So I think there is an internal, there is clear sort of internal life to Trump, which is at least aware of the perception that he might be too soft on Putin.

10:10Lewis Goodall:It was quite interesting yesterday that he tweeted kind of out of, he put on Truth Social, he truthed kind of out of nowhere that it is very hard, if not impossible, to win a war without attacking an invader's country. It's like a great team in sports that has a fantastic defence, but it is not allowed to play offence. There is no chance of winning. It's like that with Ukraine and Russia. And he said, crooked and grossly incompetent Joe Biden wouldn't let Ukraine fight back, only defend. How did that work out? That would never happen if I were president. Zero chance. Interesting times ahead. Hinting.

10:41Lewis Goodall:Hinting what? Hinting that he wants Ukraine to attack Russia. Yeah, more weapons that Joe Biden would never have given. So, again, his unpredictable nature and this worry that he has about perception and how he's being perceived, I think, is there. So who knows what might happen.

10:56Jon Sopel:I think Trump hates it when he gets a bad press.

10:58Lewis Goodall:Yeah.

10:59Jon Sopel:I mean, it was hard not to think of anything else. When he applauds Vladimir Putin getting off the plane, when he has literally rolled out a red carpet, when he rides with Putin in the back of the beast to go to wherever they're having their talks, you think, bloody hell, short of dropping to his knees and fellating Vladimir Putin, it would be hard to imagine what else Donald Trump could have done.

11:21Lewis Goodall:Emily goes away for three weeks and we're already talking about blowjobs with Vladimir Putin. It's not ideal, is it? It's not completely ideal. Emily, come back. All is forgiven. Actually, it should be. Anyway, she might not if she hears that. Right, we've got another question here on the same subject. We've got some other subjects coming up. We've just had a load of questions about Vladimir Putin and Zelensky and Trump, as you might imagine. Emma in Cheshire says, hi, I love the podcast. I've been listening almost daily since you started. Almost? Almost. Room for improvement, Emma in Cheshire.

11:47Lewis Goodall:You've got me through many runs over the years. I read that when she sent that in as many run-ins. And I was thinking, God, I want to know what the run-ins were. You know, with the bank. the old the tax man question may trump suddenly be so focused on putin and zelensky again to keep the epstein saga out of the media a few weeks ago it felt like he couldn't escape that story and now everybody's looking elsewhere and it's gone from the headlines knowing he has a history of distraction techniques am i being too cynical oh emma i think maybe a touch i mean i think that

12:16Jon Sopel:you know the ukraine issue is huge and the problem we've got in journalism is you need fresh logs to put on a fire to keep it burning brightly and there was nothing that knew that had come out and so stories start to run their course and you can't just keep a story going without something new to say and it felt like in the absence of documents being unsealed by the courts or whatever it happens to be it was hard to see where the story was going to go and you know we had the moving of Ghislaine Maxwell from a normal prison to a very low security prison. We had the kind of meeting with the attorney general.

12:57Jon Sopel:But what do we have after that? And then it becomes it feels like it will become a campaign by journalists just to keep it going without any new information. Unless you've got new information, it's hard. And of course, you know, it would be pretty much a dereliction of duty if we said, oh, yeah, I know I know Putin is meeting Trump in Anchorage, but we won't cover it we'll focus on Epstein instead I think that sometimes stories run their natural course it doesn't mean that the story is over also I think that the reason that

13:27Lewis Goodall:Anchorage happened was because Trump had set a long-standing deadline of getting to that Friday and if there had been no progress he was said he was going to impose more sanctions that's when Putin came up with a gambit of the Anchorage summit and then it was successful because the sanctions went away but that was a sort of long-standing thing that Trump had said so I don't think it was a kind of it may have had the effect of diffusing at least some of the epstein energy in the epstein story but i don't think that they were necessarily connected but i'm sure you know trump is a very masterful reader of the media manipulator of the media consumer of the media and so i'm sure it won't have escaped his attention that that story has for the time being at least

14:09Jon Sopel:gone off the burner a little bit yeah i mean look trump can be a brilliant manipulator of the media And he can also make things worse of his own accord, which keeps stories going. As you say, he's obsessed. He's obsessed more than any. My favourite moment of his first term as president was when there had been this big leak of documents, which showed that his of his daily diary, you know, Monday, this Tuesday, that Wednesday. And there were these big gaps between 11 and three o 'clock each day, which was just marked as executive time, which meant that he went back to the residence and just watch Fox News.

14:43Jon Sopel:and so one of the tv presenters of a kind of less than flattering channel said donald trump is the laziest president ever and he tweeted 10 seconds later i'm the most hard-working president ever proving what they'd been watching television at the time you know and so sometimes he just makes the point brilliantly that he's trying to see off yeah i mean he said in that press conference

15:09Lewis Goodall:the spray thing with zelensky the other day he was like well we're getting the worst press ever but i don't care uh yeah which case why have you noticed why are you raising why are you raising it uh anaya has sent a voice note in hi lewis and john love the podcast uh love the

15:25Jon Sopel:banter and uh helps me with my a-level politics as well um my question for you guys is will the eu's willingness to suck up to trump on the ukraine russia issue strengthen their position in securing peace or will it only expose europe's deeper problem of over-reliance on the us and its lack of readiness for possible future instability in the region thank you anaya thank you very much for being in touch have you just done your politics a-level or are you doing your politics

15:59Lewis Goodall:a-level next year well obviously she does very well then we'll take the credit if she does badly

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16:04Jon Sopel:then we'll say she should listen harder exactly completely 100 percent um i don't know i think that europe is doing what it feels it has to do right now in terms of trying to manage this mercurial figure donald trump does it make the eu stronger or weaker i think it makes the eu stronger or europe stronger because it's not just an eu issue the way that the talks are being done i think it makes europe stronger if it starts taking more responsibility itself for the security of its own continent and less reliant on america because if you're less reliant on america that has to be a good thing given how unpredictable donald trump is and how one of his continual things has been that europe hasn't paid its way on defense and is too heavily reliant on the united states so if there is more of a gap between europe and the us in terms of self-reliance i think that's

17:04Lewis Goodall:a bloody good thing yeah i think that the thing about europe having to suck up to trump i mean that is um that's just a reflection of the geopolitical reality as it is partly a historic one which is we've relied on the americans for security for since the end of the second world war partly one that was a mistake in not arresting it more we've talked about on the show before not taking action earlier to try and create something that emmanuel macron calls strategic autonomy the idea that the eu can act independently or europe can act independently of the the us particularly militarily we knew that trump could well be back we knew that pretty much from the moment that he left office and yet there was a complete complacency about the entire thing but it's also a reflection of wider things as well which has nothing to do with that i mean the truth is is that europe and i include you know uk plus europe day after day and week after week and story after story we are seeing europe's irrelevance in geopolitical terms in all sorts of ways part of that is militarily part of it is economically i mean you know if you go back to say 2008 2010 2010, the EU plus UK had an economy that was roughly the same size as the United States.

18:07Lewis Goodall:In fact, it was slightly larger. I mean, today, the United States economy has run away from the European economy. Put UK, EU together, it's 30, 40 % larger. And then, of course, you've got the rising powers around the world. China, what's happening in the Middle East, the Gulf, India, others as well. Technologically, economically advancing, galloping at a rapid rate. Europe, in all sorts of ways, technologically, in terms of its population, economically, militarily, feels more and more stagnant. And each individual country, often indebted, big population problems, demographic problems, often fractious politics, rise of populism, all sorts of different things.

18:45Lewis Goodall:And a kind of lack of, if you're thinking about it continentally, a lack of obvious leadership, the EU is full of all sorts of problems. So I think that the truth is, is that right now, Europe is a lagging continent. It's a continent which is diminishing in terms of overall, global importance reach and size and i think that unless you were to have something quite profound happen that is a trend that's probably only going to accelerate well i mean look you've

19:07Jon Sopel:got a fundamental structural problem which is that europe is made of sovereign nations yeah and you've got a single currency which means you've got a kind of single monetary policy but each country goes its own way in fiscal policy and different countries might need different things at different times. You know, one country might be facing a problem with growing acceleration, whereas the other country needs something completely different. You have a United States of America with, you know, a federal government in Washington. You do not have a United States of Europe. And realistically, to have the policies in place and also a lot of what the European Commission has put in place is too much regulation against an America where they're saying we're going to deregulate as much as possible we're going to let companies grow we're going to introduce tariffs to try and attract companies to set up in america and i think europe is struggling to

20:01Lewis Goodall:compete where's europe's apple where's europe's tesla you know these these these things just don't exist or the equivalent of chinese you know instead europe is increasingly reliant on um 20th century industries which are the middle shaft industries of germany yeah exactly and um and in In some cases, and I don't think there are many Brexit benefits, but I think this is probably one of them. I mean, in some cases, are regulating new industries out of existence before they even started. Like on AI, for example, Britain's taking a different regulatory path, which I think is a good thing on AI in the main.

20:30Lewis Goodall:So, you know, some people starting to talk about Europe as a museum continent. You know, it's a sort of place you go on holiday and it's nice and you can have a lovely, lovely time. But fundamentally, a continent of the 20th century rather than the 21st. It's up to Europe to try and show that that is not the case. But for the structural reasons you identify, John, Emmanuel Macron has talked about, this for years and has got nowhere partly because of the institutional problems i mean europe is

20:52Jon Sopel:aware of this i mean mario draghi produced a report i think last year talking about the changes that need to happen within the european union if it is to remain competitive if it is to kind of stay up with and become a 21st century economy it's whether there is the willingness of the member states who've all got want to protect their own little bits of industry you know French historically want to protect their farmers and it goes on whether they will ever make the reforms necessary to be as lean and mean and competitive as America we will be back with

21:25Lewis Goodall:questions some questions about British politics right after this

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23:05Lewis Goodall:This is the News Agents. now france's guinan guinan guinan guinan she's a bartender in star trek the next generation played by whoopie goldberg of course the great whoopie goldberg finished oh i just think we

23:22Jon Sopel:should pay homage to a great sci-fi character john excellent thank you very much we've heard a lot about how morgan mcsweeney is a political mastermind and based on labour seats in the last election you can argue that however the strategy seems to have been let's say whatever we have to in order to win which is fine until you're in power has he been overestimated by the media francis thank you for that i think it's a really interesting question you do hear a lot of people now saying he was absolutely brilliant in terms of the campaign how to win what the strategies were where the targeting of seats should be and all the rest of it and actually maybe not as agile now And there have been unbelievable turf battles going on within Downing Street since Keir Starmer has taken office.

24:12Jon Sopel:And most notably with Sue Gray being forced out of Chief of Staff and Morgan McSweeney rising to that post. I still think that if you look at what's happening in the Downing Street operation, if you're focusing on Morgan McSweeney or you're focusing on the director of comms or you're focusing on the head of policy, you're focusing on the wrong person. the person who should be running downing street is the prime minister and if you've got so much focus on this one or that one or someone else who is an official i think you're looking in the wrong way i think that ultimately these things you know we were talking about the problems facing rachel reeves and keir starmer's apparent disinterest in some of the decisions being taken by the treasury no it goes to keir starmer he's at the top yeah i think that's right i mean the government faced

24:59Lewis Goodall:a terrible inheritance, terrible structural things which are buffeting it all over the place, difficult geopolitical environment, and generally speaking, a deeply hostile media. No honeymoon enjoyed whatsoever, unusual for any government. But I mean, I think a lot of the government's problems, the seeds were sown as they always are, actually, before they entered government. And the truth was, is that there had been a shocking lack of thinking about how to provide a prescription for the diagnosis. The diagnosis was there. Keir Starmer, I mean, I sat in the, when he was leader of the opposition and, you know, speech after speech, conference speech and others, you know, they talked about Britain being broken.

25:37Lewis Goodall:It was broken, broken in every direction, economically, politically, culturally, whatever it happened to be. It was big talk on the diagnosis, but there was very, very little talk of prescription. I think there had been a shocking lack of thinking in the different departments, actually, in the different, not just from the centre, but overall about what they would do when they actually got into government. As a result, a lot of that thinking has had to be done on the hoof in government, which is difficult. And you combine that with a figure, a political figure in Keir Starmer, who, although nimble, can be too nimble in a sense that he is a figure who even many of those around him will quietly and privately say is not exactly without politics, but he wears his politics extremely lightly and struggles to communicate whatever politics that he happens to have.

26:22Lewis Goodall:And so I think if you put all of those things together and you put that together with the fact that he does not show. And if you talk to cabinet ministers, I was talking to someone a few days ago about this. If you talk to cabinet ministers, they will say, I am shocked at how little I hear from the prime minister. Yeah. How little I hear from the centre. We just let's get on with it, which is kind of nice in a sense. But it does lead. You compare that to John. I know, you know, obviously you cover really closely how hyperactive Blair was by comparison. Blair used to bring them in every six months for a kind of like little report card, you know, and sort of say, this is your priorities for the year and whatever it happens to be.

26:56Lewis Goodall:Very little of that by comparison in the sense. Now, some of that I think is obviously, look, Starmer's getting pulled, particularly on the foreign affairs front. But part of it, you know, people will tell you is because, as we were sort of saying the other day, he has relatively little interest in economic policy. There are big parts of the government because he came to politics late that he does not have particular strong opinions about. And that lack of leadership from the centre and that lack of direction from the centre can be problematic.

27:19Jon Sopel:Look, if you're looking for what happened in the campaign, and I completely agree with you that there was a lack of thinking about, you know, what were the policy priorities? How are we going to do it? How are we going to reorganise the way government works so that we get what we want at the end of it? There seemed to be very little of that. But I think if you're looking in terms of the manifesto, did Labour need to promise not to raise VAT, income tax and employees national insurance? I think Labour would have won the election without that pledge. But as a result of that pledge, they are so boxed in on what they can do in terms of tax policy.

27:55Jon Sopel:And given the scale of the deficit, you know, and we talked about this the other day on the podcast, you can either borrow more. You can either cut public spending massively or you can increase taxes. Those are the levers that you can pull. Sure. Labour said, no, you go for growth. Well, growth is not a tap that you can just easily turn on. it's not a sprinkler that suddenly is kind of irrigating your garden it takes time to get that in the system and so Labour are left with a whole bunch of unpalatable choices and Lewis Goodall I think you've weighed in this week standing in for James O 'Brien on LBC about what those choices could be and I think we should go to the next question from Jimmy Buchanan so Jimmy has said

28:40Lewis Goodall:Lewis, I was listening to your show I've been filling in for James O 'Brien on LBC yesterday How would you describe the response to your theory on 100 % inheritance tax? So this is me Are you getting a lot of love? Oh yeah So basically what I said was, and I was being a little bit provocative but I said, a little bit? Well, only if you loaded I was being a bit provocative and I said that I wouldn't mind I said personally I wouldn't mind if we had 100 % inheritance tax. What we've got at the moment is an aristocracy of wealth in this country. It's also true of the United States as well. So what I would do, what I would do, and I wouldn't be opposed to, by the way, I wouldn't be opposed to 100 % inheritance tax.

29:23Lewis Goodall:Or maybe let's say 99%. You know, my rule might be that if you can put it in two pee bags, then you can hand it over. That's fine. 99, 95%. I'm being provocative, but you see what I mean? I would not be against a far higher rate of inheritance tax than we have at the moment, which is 40 % above a certain threshold. I wouldn't be opposed to putting that to 50%, 60%, 70%. Why? Because I think the quid pro quo should be twofold. One, that helps fund public services, which actually helps level the playing field in achieving a true meritocracy. Two, it will help us reduce taxes on income. Because at the end of the day, I want to incentivise work.

30:02Lewis Goodall:I want to incentivise productivity. I want to incentivise people to get up off their backsides and do more. You don't have a right to inherit. Anyway, I say this.

30:13Jon Sopel:Can we have a flavour of some of the responses you've had? No, no. It's a brilliant idea, Lewis.

30:17Lewis Goodall:Well, we've got some really interesting, reasonable responses here, John. So here we are. You're a sad little man. You're pathetic. You are a complete and absolute tit. You are a f***ing idiot, you lad. You're a complete f***ing clown. I hate you, you c***. 100 % inheritance tax. you you commie bastard you proper idiot you are dumb as fuck wanker stupid you grub you don't have kids right i feel sorry for your mom so like this is only some of those were from me yeah i was just saying you took my eyes out and only 50 were from emily um but um yeah so anyway some some some reasoned and insightful insightful comments there john it's very interesting isn't

30:56Jon Sopel:it i mean do you think those are real people or do you think i started talking to a couple of

31:00Lewis Goodall:them last night i was like what makes you say that and of course they just then they go oh thanks so much for messaging me one of them didn't one said don't you ever message me back again you

31:07Jon Sopel:fanny but apart from that i love the effective they're great i haven't heard that word being

31:14Lewis Goodall:used in anger for a very long time indeed indeed well honestly i've had them all just um yeah i mean look it is very interesting and like i thought because as i said obviously i was being a bit provocative but the but the response online from the kind of online right it reminded me a bit i mean we do keep poking the bear at the moment you know with what you and i were saying about london last week it's like it creates this level of invective instead of just going which i think most people i'm sorry what i do when i see something i disagree with i either go i just go well i disagree with that i mean that's ridiculous maybe i'll comment on it but i'll do it in a sort of reasonable way but there's something about the online discourse at the moment and i think it's partly because the online right on twitter and x have been so dominant for so long now on musk that something that is genuinely alternative and different that doesn't fit within their worldview even though as I say I don't think it's a left-wing idea I think it's just an idea from classical liberalism really but anyway it shakes them there is this visceral response it's it's a complete has to be a complete demolition part of that I think is about inheritance tax and people feel it quite personally but I think part of it is just about the sort of online media environment as I say we experienced last week you and I dain to say that we don't think that London is basically downtown Kabul and you know and it goes absolutely mad it's it's fevered it is fascinating i loved that you put it out there about the 100 percent

32:32Jon Sopel:inheritance tax which obviously i completely disagree with i think i think it's the most natural instinct that if you have a family and you've got kids and you want to pass something on to your kids that you've paid tax on the money you've earned and this doesn't matter whether you're rich or you're poor i mean you know very kind of ordinary families they they want to leave something for their kids so that maybe they can get a foot on the housing ladder or whatever it happens to be i think it is the most natural thing in the world and i think again but i think that actually you raising it underlines kind of one of rachel reese's great problems that people feel so passionately about some of these issues that because she's operating at the margins of what you can do in terms of taxation if you're not going to touch income tax then you are you know you're grabbing the live rail and you're going to upset a huge number of people by 2040 200 billion

33:19Lewis Goodall:pounds a year is going to be bequeathed every single year largely through property and my My contention is that a lot of that increase in asset prices is basically undeserved. It's windfall. No one's really done anything to deserve it. It's just a matter of the housing market. But I would relate it back to that previous question anyway about Starmer and his problems, which is, look, I mean, that was obviously a provocative thing. But I think it does demonstrate, when I'm talking about the kind of online world, I think in a way it sort of demonstrates his problems with his, what people say one of his big problems is his comms strategy.

33:50Lewis Goodall:So I don't think the Labour government's got a comms strategy problem. I think they've got a content strategy problem, which is that basically whether we like it or not, old comms, comms, i.e. getting journalists to write nicely about you or more favourably than otherwise. That's very 1990s, 2000s things. In the 2020s, you've got actually way more important than the comms strategy is the content strategy, because content is king. That's what gets people talking. That clip, I mean, I didn't intend to do this particularly, but that clip, I think it's been viewed seven million times now of me calling for that inheritance tax.

34:19Lewis Goodall:It started a conversation about it. Admittedly, I might have to go into a witness protection programme as a result of it, but that's OK. You know, like it shows how easily and actually it should be an advantage for a Labour government that struggles with the traditional media. You can shape the conversation if you do something innovative and interesting. When was the last time Labour government did that? When was the last time with all their army of comms officers and press officers and all of it? When was the last time they did that? Look at Robert Jenrick. Robert Jenrick hasn't had a comms strategy.

34:44Lewis Goodall:He's had a content strategy and he has been made king over the water as a result of it. because he understands how the modern algorithmic attention economy works. We might not like it, but that is the arena which politics plays out in. Me and Fanny, we'll be back in just a moment.

35:07Lewis Goodall:We all have routines. I'm Gibran, and with diabetes, mine was finger sticks. Sometimes I skip them because it hurt. The Freestyle Libre 3C GM changed that.

35:17Jon Sopel:It gives me glucose insights without finger sticks. Learn more at freestyllibre.us. Finger sticks are required if your glucose alarms and readings do not match symptoms or when you see check blood glucose symbol for the first 12 hours. The views expressed should not be used for medical diagnosis or treatment as a substitute for professional medical advice. Individual circumstances may vary. For prescription only. Safety info found at freestyllibre.us. This is Ashley Akinetti from the Ben and Ashley I Almost Famous podcast. Ben, I've been reflecting a lot lately on how many big life moments our listeners have experienced with us.

35:48Jon Sopel:Yeah, it's pretty wild. They've watched us go from dating shows to engagements, weddings, babies, buying homes. Every stage comes with new decisions. The milestones are the fun part, but the planning is where things get real. That's why Klarna stands out. Klarna gives people smarter tools to help manage everyday money with flexible ways to pay, cash back that builds automatically, everything in one place, and support that makes everyday decisions feel less overwhelming. Since life moves so fast, the right tools can help you feel more confident. Download the Klarna app today or visit Klarna.com to learn more.

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36:39Lewis Goodall:This is The News Agents. Before we go...

37:11Jon Sopel:civil wars. Now, I know this was before Lewis's time, but I was hoping that maybe, John, you could tell us about what it was like back then and give your thoughts about what will Rachel Reeves' ship money be. Thank you, newsagents. Much love from the Venice of the North. Thanks very much for that question. In the answer that Lewis had to inheritance tax proposals, why don't you just f*** off?

37:39Lewis Goodall:We'll leave it there, shall we? We'll be back. on Tuesday after the bank holiday. See you then. Bye-bye.

37:45Jon Sopel:This is a Global Player original podcast.

From the publisher

Does Putin have something on Trump? Is Trump deliberately deflecting attention from the Epstein saga? Is Starmer's advisor, Morgan McSweeney, overestimated by the media? And what response has Lewis had to his 100% inheritance tax theory...?

This Friday, Lewis and Jon answer your questions.

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