Cultivating Conscious Relationships: Julie Piatt On The Evolution Of Long-Term Love

29:39So, you know, I don't know what I would say really to all of us, because, you know, everyone that I know is in a pivotal moment of transformation. It doesn't matter what stage of life you're in. But I think giving ourselves the permission to recommit, to recommit and like redefine what is the relationship is great freedom. And, you know, the only thing to fear is fear itself because there is no way out. There's only through. And, you know, I love you so deeply and I know you love me so deeply. There's no other way. You know, there's not walking away. There's no walking away. we have to go deeply into each other and really see what's there and create something new that will provide the next evolution for, let's say, the next 23 years.

30:30And it's not necessarily comfortable or easy, but isn't that, in fact, our mission to know each other? If we're going to be in relationship, isn't that, in fact, the true desire to know you deeply and to be known deeply. I mean, why else are we together? Out of habit or out of an agreement or out of some social construct? I don't think that's why we're together. I don't think it's ever been why we're together. And the proof of that has been this podcast and, you know, what is birthed out of our experience together. I mean, I told you during these discussions of recent, you know, I will never do what I did with you with anyone else.

31:16And you will never do what you did with me with anyone else. It has been profound what we have experienced as a couple. And in honoring that, I think our relationship deserves our presence and to see what is next, what is waiting for us to rediscover and uncover. Yeah, that's beautiful. I'm with you for that whole thing. Awesome. As scary as it may be for me.

31:54But I don't want to know what the alternative to that is. Oh, thank you. And also, thank you for your presence in that. And thank you for meeting me and saying yes. Because there's a lot of men that wouldn't. so thank you for being willing and being there for me and being able to say no I'm here you know I'm right here it means a lot

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37:36All right. Well, what is the moment presenting for you right now? Just your cuteness and the Wilco t-shirt. Can we talk about Wilco? Sure. I mean, I just saw, we took Trapper to the Ace Theater to see Wilco for his, it was his 27th birthday. And you are a hardcore Wilco fan. For sure. I was familiar with some of the most popular songs. I have never been so ambushed by a musical act in my life in the way of the sort of unassuming way they slid onto the stage and they're singing. You know, what I would say is just sort of maybe calm music. I don't know, just sort of very chill music. No, just wait.

38:28But then they ended up taking me on this journey that literally slayed me creatively. Like I have never seen a band play at that level. And it was just so unassuming. It was, you know, there wasn't like explosions, not that I like explosions, but it was very subtle, you know, in the way that it came about. And I just became a gigantic Wilco fan. I was absolutely slayed. Better late than never. Yeah, better late than never. As I told the boys that night, I think going to see Wilco live is one of the last vestiges of authentic Gen X, of an authentic Gen X experience. Like the crowd was definitely, you know, like of the older ilk, a lot of silver haired guys.

39:21Yeah. And I think Jeff Tweedy is exactly my age, but he's, you know, listen, singer songwriter of a generation surrounded by some of the most masterful musicians on the planet who just crush, you know? Definitely. Yeah, it's quite the experience. I definitely wanna get Jeff Tweedy on the podcast. He has a book about to come out, but I think he passed through LA and I missed the moment while he was here in town. But there are solutions around that that we said. And actually interesting enough, one of my team members, June Kim, became friendly with the bassist's wife. And so I've already sent them Shreemu.

39:58So I hope Shreemu is finding them on tour. So Wilco is consuming. Consuming Shreemu, I hope so. I hope so. I mean, I'd be honored. It was just really such a beautiful, deep, creative,

40:14original, everything about them was just extraordinary. So anyway. It's heartwarming to hear you say that because I didn't know, as you said, I've been a fan for a long time, but I didn't know that it would connect with you. Yeah, it did. And then actually when we got to Crosstown, I found out, So I went to Crosstown Concourse about 10 days ago to get my cafe ready for the grand opening launch. Somebody told me that Wilco had actually played at the radio station there. So one of the guitar players is good friends with the founder of the radio station at Crosstown Concourse, which is the vertical community in Memphis, Tennessee, where Shreemu has just opened up her first flagship wine and cheese cafe.

40:58In addition, it's where all my production exists now. So it is our home in Memphis, Tennessee, and Crosstown is a vertical community. It's 1 ,500 ,000 square feet, the size of the Empire State Building on its side. and it is just at the forefront of all things beautiful in life, artists in residency, music, listening libraries, recording studios, performance theaters, a new thought high school, healthcare for 80 ,000 people, the working uninsured and much, much more. Also Global Cafe run by refugee women. And Shreemu, in my opinion, has one of the premier spots. It was spot 13 and it's just at the base of this beautiful spiral red modern staircase.

41:48So when you walk up the staircase, you're in a gorgeous museum. That's like a MoMA level museum. Also leading to the performance theater and green room and art bar. And then at the base of the stairs is where Shreemu Wine and Cheese Cafe is now open and ready for a new life. Yeah, congratulations. Thank you so much. It was my first visit to Memphis. So I just got back from Memphis and then an event in Atlanta called Running Man that I'll talk about. But we were all in Memphis to celebrate the opening of your flagship there. And you had told me like, you're not gonna understand Crosstown Concourse until you visit it.

42:31You can look at the photos, you can go online, you can understand it. But until you're actually there, like the scale of it is impossible to translate through the phone or whatever. And that was certainly the case. Like it is a magnificent structure, but also I think what struck me the most was the people behind the vision, the vision that they held for it and what they were able to manifest against all odds. Because typically a structure like that, I mean, this building was originally a Sears and Roebuck distribution facility. Sears had multiple of these across the country, something like, I don't know, six or 10 of them, where they would ship out all their products across the United States.

43:20And in the case of the facility in Memphis, there's a train track that runs right behind it where they would load all the stuff onto the train right out of the back. And this structure went fallow in the wake of Sears going under in the 90s and was decrepit and falling down and was purchased by Staley Cates, who we met for, I don't know what, like$2 million, something like that. I think it was 3.2 million. And everybody told him he was crazy. There's nothing you could do with this. And he ended up connecting with this guy, Todd Richardson, who is an art professor, has like a PhD or a graduate degree in I think Renaissance art.

44:05But that combination of those two individuals created something very unique, which was taking this property and translating it into a symbol for a future Memphis. Because Memphis, of course, has a very colorful and interesting history. When we think about Memphis, we think about music, we think about the civil rights movement. but all of that is looking in the rear view mirror and nobody was looking into the future and saying, what could Memphis be? Or what is the vision for the Memphis that we would like to sort of give to future generations? And that's the vision that kind of infused what went into creating this project and the fact that it is a nonprofit that's really about the arts.

45:00like the arts is at the center of this, the performing arts theater, it's all run by a nonprofit because typically something like that, best case scenario, it just gets turned into a massive mall and it's about maximizing square feet for revenue. And this is not that in any way, shape or form. No, it's incredible. And it's only like five years old, which is one of the reasons why I just feel really honored that they welcomed me in to take this really beautiful space. but the facility or the community is like 95 % leased. And so, you know, they're residential, you know, on the upper floors, they have, you know, Church Health, which is 150 ,000 square feet.

45:44Church Health has 28 dental chairs and they can do a crown in an hour and a half. Wow. It's unbelievable. And there's a YMCA that's massive. That's right. Church Health has YMCA connected to it. They have a pool, They have a dog park. They have a teaching kitchen also. Yeah, exactly. Yeah, they have a teaching kitchen. So Shreem is looking forward to partnering with them. And also we've been talking to Maggie Barrett from Support and Feed. And just be really, really awesome to just feed the community out of those kitchens and just share life. So it's really super cool. Yeah, it's very cool. It is a place of creativity.

46:28for sure, right? And the fact that Shreemu is right at the base of that extraordinary red circular staircase just is like chef's kiss. Like what you did with the cafe, the design, everything about it is so elegant and it was beautiful to have that reception and have so many people come out to celebrate this new thing. And listen, it's hard to move your business to a state in a city where you don't really know anyone and then throw a party and expect anybody to show up because you were like, I was like, I don't know who to call. I have nobody I can call. I was like, call someone. I don't know anybody here.

47:05But you've been so supported by business leaders in that community who really showed up for you and the turnout was really something special. And I mean, one thing that I, I feel like this trip, I really sort of put down some of my roots. I mean, obviously it did open the cafe, but also rented an amazing home that I actually fell in love with that took me back to my youth. It was an amazing home, and it reminded me of an architectural home that I grew up in in Alaska because my childhood friend, Terry Meyer, her family lived in a Lautner. And so I spent many of my adolescent years listening to Elton John smoking pot and doing gymnastics in this amazing home that had an indoor atrium.

47:49It was on a lake, and it had the big stone floors and also built-ins. Everything was built in. and all the couches, all the upholstery. And it just has this vibe to it. It's like the big Lebowski famous house that everybody knows from that movie. So this house definitely had some of that vibe in a big way. And when I picked you and Tyler up from the airport, I was like, I'm in the most beautiful home I've ever seen in my life. And it's in Memphis, like that just makes no sense whatsoever. So there was a lot of stuff that was sort of on a 60 year cycle. And also my opening was on a solar eclipse.

48:27The Ring of Fire. Yeah, a new moon solar eclipse. It was called the Ring of Fire. And when I arrived in Memphis, one of my teammates, Aaron, reminded me that the song Ring of Fire was recorded in Tennessee in 1961. So there was just a lot of magic and so many people from the community in Memphis came up to me and thanked me for being there. It was really fun to see them freak out over Shreemu They were just devouring it and completely loving the product. And, you know, Memphis is a very sacred place. The lands are very sacred, the aquifers, the trees, and, you know, the peoples. And so, you know, people go to Memphis to create something new, you know, and we've been welcomed to be a part of that.

49:17And I'm just very, very honored and excited about what that's going to be in my life and in our lives.

49:29I own a bunch of spectacles. And I made the grave error the other day of donning a normal non-Roka pair on my indoor trainer when I was riding my bike indoors. And I got to tell you, it was a disaster. Every three to five seconds, I had to take my hands off the handlebars and push my glasses back up my nose until I got so frustrated I just tossed them aside. This is the dilemma of every active but optically impaired person I know. And as someone who has relied upon eyewear every single day since I was five years old, it is also the source of endless aggravation. thankfully now eradicated thanks to Broca, the stylish performance eyewear company founded by two former Stanford swimming teammates of mine who have gifted everyone like me and quite frankly, the world with their fashionable line of super lightweight prescription glasses and sunglasses with patented no-slip nose and temple pads that are just impervious to sweat and no matter what you do, remain locked on your mug no matter how intense your workout.

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51:02The other trip about Memphis is the parallel with Egypt because obviously there's a Memphis in Egypt. And if you're paying attention and driving around Memphis, you will see statues of Ramses. And not only are there statues of Ramses, this sort of note or ode to the other Memphis, there's an actual pyramid. There is like a giant mirrored pyramid that's bigger than you might think it is right in the middle of the city that I think at one point was, or it was originally like a music venue or a sports venue, but now it is the headquarters. It is like the flagship store for Bass Pro Shops. When you go in there, the ceiling is like, I don't know, 300 feet high or whatever it is.

51:55And it's almost like an amusement park in there. Like we had to go and visit because I was like, I have to see this place. It's a thing. Yeah, and Ramsey's the second statue also at University of Memphis. And there's no accident, definitely there is a mystical connection to Egypt. And Memphis, Egypt was the capital when it was at its height. So also not an accident that, you know, in the recent years I've been traveling to Egypt. So I'm connected in Memphis, Egypt and Memphis, Tennessee. So we'll see what comes of it. but something is afoot for sure. The other cool thing about Crosstown that I experienced was that right above your space is like right upstairs from where you are is that art museum, but there's also creative offices.

52:47And I met this filmmaker, Craig Brewer, who houses his production office just above you, like literally right above you. And he's the guy who wrote and directed a film called Hustle and Flow, which in many ways is sort of an archetypal film about Memphis. He's done other things. He created that TV show Terriers on FX and he's worked with Eddie Murphy quite a bit. I think he did Coming to America to the second Coming to America movie. Dolomite is my name, Black Snake Moon, and just a filmmaker that I followed his career for a long time. Like I remember when Hustle and Flow came out, that was a big deal.

53:29Big kind of like independent Sundance film that launched Terrence Howard's career. And I was thinking about that movie as I was traveling to Memphis, which was a city I'd never been to before, because that's sort of the cinematic like footnote that I have in my mind about Memphis. And then it was so wild, it was like, oh, he's actually here. And we were up in his office like talking to him. It was crazy. Yeah, it's amazing. There's so much creativity oozing out of that community and Crosstown is, yeah, everything that they're doing is at the highest level. So it's like, you know, it's very, very well executed on every level.

54:07So what are some of the, I'm gonna pin you down here a little bit. Uh-oh. As an entrepreneur who moved their entire business from where we live to a city where you didn't really know anyone, What were some of the lessons that you learned or obstacles that you had to confront and overcome to accomplish that? Well, I would say that it was definitely harder than I imagined, which is probably a good thing because it gives you sort of this naive, maybe luck that, you know, makes you make these decisions to do these things. I think the biggest thing that I learned is that early on in my company, I was leading more as a mother.

54:48You know, I have a lot of people around me and want my children to have everything, you know, not only my own children, but sort of everyone that I'm working with. And I think early on in a company's, you know, birth and inception, it's appropriate. Like it actually works. It's sort of like everybody's doing everything and it's a little bit more like a family. And then when you move into a place where you really have to scale, I really can't leave that way. So I had, you know, the entrepreneurial, you know, hard school of knocks of learning how to, you know, step into really being the mother of Shreemu as my ultimate, you know, focus and understanding that, you know, you know, the business requires a certain level of responsibility that, you know, that is necessary to ensure her life.

55:42And so that was, you know, I had wished that some of my LA team would have gone to Crosstown in Memphis and fallen in love and moved there, that's maybe a, you know, a big wish. It's a lot to ask someone. It's a lot to ask. But, you know, and so that didn't really happen. And then it became very clear that the business is in Memphis. So even though during COVID, we were working remote, like a lot of people, you know, we are, you know, we are a kitchen facility, production facility, and all of the opportunity is there in Memphis. So, you know, we're building a team. We have an amazing crew right now.

56:22The quality of the cheese is phenomenal. And one of the challenges that I had is that Tennessee Ag wanted us to prove our expiration. So we were stuck in a three-month holding pattern, just for wholesale, not for subscription, but it's also good because, you know, we hired a food scientist and we now have, you know, even more, I would say gold standards in place, you know, batching so that we could recall should anything happen. But really what was proven is just the amazing stability of Shreemu. And, you know, it's just a very, very stable product. Right. Which is why if you live in Los Angeles, it wasn't available at Erwan for a period of time, but it's back.

57:09I've seen it everywhere. It's back. It's back. Yeah. And during that time also that I'm in Memphis, like we were waiting for our organic certification because we had to get moved to Memphis to do that. So there were many things, like I have new products that are, you know, that we're going to be releasing. We have a butter that we're coming out with. It's phenomenal. It's the best thing you've ever had. And we have our first dessert that we launched, Shreemu, and we hosted a dinner in Malibu last month to unveil our first dessert, which is called the Maclay cake. And so we're shipping that right now and it's just extraordinary cacao, almost like a cacao mousse with hints of cayenne and cinnamon and dates.

57:57And it's kind of amazing. It's cool. Yeah. How do you make those decisions around adding skews into the rotation because I know you have a million recipes and formulations and you could just blow it out like tomorrow, but you have to be very careful about protecting, you know, the core brand and the core set of products. And you've seen a lot of companies who kind of too quickly start like ramping up all their skews and they lose focus. And there's a sort of undermining of brand identity and it can easily spiral out of control. So it has to be a measured decision, right? I mean, I'd say that, you know, I've been on a leash for the whole time we've been in LA.

58:42And so, and that's because I understand from being a fashion designer, you know, I made that mistake. You know, I created a hundred piece women's collection from sportswear to evening gowns. And, you know, it took me a while to understand that I was, you know, that there was no way that I could be profitable with that much variety. So I've kept a very streamlined in Shreemu. And, you know, of the eight flavors on our collection, they're all extraordinary. Like people say, pick your favorite. I can't really, I mean, they all stand on their own and they're all really, really strong. And I have other formulations that are extraordinary, equally as extraordinary.

59:24I have a mozzarella product that is the best that I've ever tasted. And so, you know, we're also sort of ready to find the product, like the one, the thing that really, you know, sets us apart or maybe would be the thing that we could scale really gigantically. So the wheels are just here to stay. They're gorgeous. One of the best things about the opening was probably the most expensive thing in the space is the cold case. And I got like this really gigantic like six foot cold case. and with all the cheese stocked in it, when I slid the door open and smelled it, I mean, it just smells like Paris.

1:00:03Like it's so cheesy and so much hits all those notes that we love about dairy cheese. It's just extraordinary. I mean, it was really, really amazing. And what is it about, like from a business economic marketing perspective, like what is it about being in Memphis that makes it better than being in Los Angeles? I just imagine somebody saying, well, I still don't understand why you moved here. Like, why you moved your whole operation. But I mean, even just if you just look at just straight business, which is not what Shreemoo is at all, Memphis is in the top three cities to move your business to, simply for cost, simply cost of operations and ease of operation.

1:00:46For me, really, Crosstown Concourse was the deciding factor because community is at the core of Shreemoo. Like I don't really care so much of having my cheese in a box in a store. You know, that's great. But what I really care about is the conversations that it ignites in people as they gather around a box of cheese. As you buy the box and you create a board. And we're even coming out with a series of like, you know, inspirational questions or things to ponder. Because every box of Shreemu potentially activates, let's say, 13 people. It's all about community. Like I care so much more about that, which is why I'm giving you guys a code.

1:01:29I didn't mean to just segue right into that. You're like Arnold Schwarzenegger would be very proud. His whole like sell, sell, sell chapter, you know, in his book, like you're living it right now. But I mean, the thing is, is it's like, I really do wanna foster subscriptions because subscription aligns us through this common thread and it is the community. And so we are working on things like a secret menu only for subscribers or a subscription offering where you can pay a little more and get special recipes or healing techniques. The other thing that we're doing is we are integrating Water Tiger, which is my spiritual mentorship with Shreemu.

1:02:11So we're not acting like, we're not doing any of the things that food companies do, like get your cheese for the barbecue. Like that's just not me. So what is me is, you know, caring deeply about, you know, sending a loved one off who has passed away and having a prayer or knowing how to create an altar or how to bless your food or how to nurture your child through the difficult years of adolescence. These type of things are core and being integrated into Shreemoo. And so by fostering subscriptions, it allows us to join together around that messaging and around those initiatives that most of us, you know, care very much about, at least the people that are eating what we call vibrational nourishment.

1:02:57And that's what Shreemoo is. Yeah, it's great. I mean, I know we all, you know, like we buy products online and when you're purchasing, it's like, click here to receive, you know, emails with discounts or whatever. And I never clicked those, but somehow I still end up getting all of those. And I spend 20 minutes a day deleting all the, kind of marketing emails that come in. But there's a few that I actually like because those emails are really not about trying to sell you anything. They're branded of course, but they're more like magazines or they have information that is thematically relevant to whatever product they're selling, but they're providing value beyond that.

1:03:36And so I think the sense of encouraging people to subscribe to the newsletter because it's, yeah, you'll hear about whenever there's a sale or whatever, but it's more about like exploring like the, you know, just the lifestyle aspects that are meaningful to you, that you care about, that kind of infuse the product and are why you created it to begin with. Yeah, definitely. And luckily, you know, I have my, you know, ally in life, Mel Nahas, the founder of Conscious City Guide, who is also the producer of our Plant Power Retreats. And I have the wonderful privilege of, you know, sharing a friendship, and she's my brand lead and also my ops lead right now.

1:04:16And she just gets me. And so she's never trying to compartmentalize who I am and the food company. And, you know, some of the newsletters that we send out this month were just really exciting. You know, they were about, you know 52 who is this loneliest whale who has a different song than other whales and you know scientists have been tracking this being and you know just bringing awareness to the whales and to the care of these magnificent beings and you know sharing a documentary or sharing the soundbite so these are the type of things i mean i have a dream i'm going to say this now because i have a dream so i want to just lay it out here even though i'm way ahead of myself but when i went to the arctic Circle last year, one of my water tiger members, Santrice, she gifted me a trip there for my birthday.

1:05:05And she took me to this resort called Lofoten. And I've never felt more alive or more on just on fire in a good way, like lit up as I was in the Arctic Circle. I can't explain it. It was something, the coating coming off of the mountains, the way you see dragons everywhere where you look. It was just like a magical kingdom. And I was drinking living tea, like by a running river, like Gandalf, just out there in the fairyland. And I went to a restaurant there and there were surprisingly three vegan options on the menu, but two whale options on the menu. And it just hit me so hard. And later I was at this surf camp, which is in Lofoten and all these beautiful young ones, you know, surfing in this freezing water and they, you know, had some vegan options in their cafe.

1:05:57But shortly after that, I said to Santris and Malie, who was my other friend, the other water tiger member that came with us, I said, you know, I want to open a Shreemu shack in Lofoten and I want to align with some of these surfers and teach them how to make Shreemu and make a documentary. Like I want to, I want to go bring Shreemu into the community and bring awareness to whales and sort of, I don't know, offer a plant-based alternative. Not, not in a, I mean, this is something that is of their lineage, right? So it, it, it's a very ancient, but the fact that these beings are still being slaughtered is just unimaginable.

1:06:41So it's a crazy dream that I have that I'll probably start on next year. It sounds like a Chris Burkhart movie. Chris Burkhart, are you listening? Come to me. He's the perfect person. Come to me and let's do this together. You're so, such a beautiful artist. Yeah. I mean, let's do it. And this is the type of thing that is exciting. The other thing that's really exciting is I met the man and I'm forgetting his name and I'm sorry. He created a mobile clam, like performance clam on a truck and it's 900 square feet and he'll take this venue on wheels anywhere. So my next thing is Mel and I are planning to music, a Shreemu music festival next year.

1:07:25And it's, it's this amazing venue on wheels. So not like a clam, like a mollusk, like a, like a clamshell, like a stage. Yeah. Like a Hollywood bowl or whatever. Yeah. Yeah. From Bugs Bunny. Yeah, I mean, it's epic and it's pretty new. He just finished it in the last couple months. So it just opens up and you have an immediate portable stage wherever you want to go. And there's this area called Shelby Farms in Shelby Forest, which is near Memphis. And it's a really beautiful area. And so, I don't know, I've got a little inspiration going on. So those are the two things that I'm so excited about for 2024.

1:08:05Yeah, it's cool. I'm super proud of you. I mean, it's been a long road to get to this place. Thank you. And it was nice to celebrate you and see the manifestation, you know, wrought into three dimensions. Thank you. Yeah, and it's just the beginning, like now you can scale. You know, now you have a home, now you have a foundation, you've got a team and it's gonna be really cool to see what evolves from there. Thank you, babe. It was super sweet having you guys all there. And yeah, I don't know, like I said, But it was, we are having dinner. We had a small dinner the night before with Tom Shadiac and Todd and Lee Richardson and Kemp and Ann Conrad and some of our team, June and Hansa, who came into health.

1:08:52And it just felt like all of a sudden we were kind of, I was kind of getting settled. Because, you know, it's been difficult going to Memphis and not knowing anyone. And I would have a freak out sort of every time I went thinking like, what did I do? Like, why did I sign a five-year lease here? But there is a really cool community of people. And for people that don't know, I mean, Tom Shadiac also was a big initial instigator of you being interested in this move because of what he's doing with Memphis Rock. So for people that don't know, Tom is a legendary Hollywood filmmaker. He made the lion's share of the huge, big comedies of the 90s with Jim Carrey from, I don't know, Bruce Almighty, Liar Liar, like some of them he produced, some of the Ace Ventura, like all of the, he made all these huge movies.

1:09:43And then he had kind of an existential crisis when he reached the top of the mountain and went on this kind of search for meaning and purpose in his life that led him to kind of divesting himself of all of his possessions, moving to Malibu, riding around on a bike, teaching at Pepperdine and making a documentary about this experience called I Am, which if you haven't seen it, we'll link it up in the show notes. It's like a must see, it's an incredible documentary. But he ultimately ended up moving to Memphis. He left Los Angeles, he has family roots in Memphis and he opened this thing called Memphis Rocks, which is, it's a nonprofit, right?

1:10:28It's set up as a nonprofit, but it's basically an indoor, it's a massive indoor climbing facility that is oriented around bringing in and supporting at-risk and disadvantaged youth and teaching them outdoor and adventure skills and then taking them on expeditions. In fact, a bunch of the Memphis Rocks climbers just went out and climbed with Alex Honnold recently. Alex shared some photos of that as well. Yeah, I was at dinner with Christine, who's one of the individuals. He's a beautiful film director, an amazing human and dear friend now. And he runs Memphis Rocks in some capacity. But anyway, yeah, I was having dinner with him and then he said, I just got back from climbing with Alex.

1:11:17So he showed me a picture and then I texted it to you. So it's funny. Yeah, it's super cool. and then they're going like they do big expeditions on some of the big mountains, right? Yeah. Like Kilimanjaro or I don't know. Yeah, and my lead investor, Tom Lawrence, who is the person who invested in me and created my whole spiritual raise in the way that I wanted is why I'm in Memphis. Tom and his wife, Ellie, suggested I come check it out. And so Tom Lawrence is also on the board at Memphis Rocks and also for anyone who's listening, this is just an amazing initiative and it's not only a climbing gym, it's a community center.

1:11:54It offers these kids like a place to go, a place to be safe. And, you know, Tom has spent, you know, a lot of his heart and soul and blood and sweat and money, but he's a beautiful, beautiful human being. And, you know, they are looking for support for that because it's a big initiative and needs more love and more nourishment. I have to get Tom on the podcast. You have to get Tom on the podcast. I went back and searched through all my emails to see when we first got introduced and it was 2014. That's how long I've been like. Oh my, that's so bad. I was waiting for Shreemee to open up. Well, there was that, but also prior to that, the plan was to go to Memphis Rocks and like do it there and film it and like experience the kids and all of that.

1:12:45But then COVID happened and that all kind of went away. And so when we were in Memphis, that's the first time that I had seen him or spoke to him, you know, since those earlier conversations. Well, I think there's a lot of opportunity to do that. And also in Crosstown, you know, there's so much creativity and people that are on the cutting edge of their innovation, you know, also Matt Ross Spang or Spang Ross. I think it's Matt Ross Spang. He's a music producer there that has an amazing studio and they do 28 artists in residency a year. Also we have Will McGowan, who is McLean's brother, my dear friend McLean.

1:13:25It's her brother and he's has the woodworking shop there. So it's rad, it's really cool. The woodworking shop is insane. It's insane. Yeah, what they're doing with wood in there. I mean, it's full on. And they have this huge machine that's like the size of this room. I forget what it's called. It's called like a PNP or something like that. Like Mathis knew what it was. is basically it's a industrial size, like laser cutter for wood that typically would only be used by developers who are building houses and apartment complexes, et cetera, but not available to artists who wanna do something different with it.

1:14:02And I think so, I think it's one of the very few that exists that's available for artisans and artists to do interesting things. It's very cool. And I might've said Will's last name wrong. That might not be his name, so sorry if I got it wrong. Also, I just want to give a shout-out to Citywood, who I got these poplar live-edge shelves from. They're a group of guys that are farmers, but they have the most amazing reclaimed yard of just all kinds of different varieties, and they're in Memphis, Tennessee. It's called Citywood, and I just want to thank them for making me these beautiful poplar shelves, which is local wood to Memphis.

1:14:42So anyway, thanks guys. In celebration of you and seeing you and being present with you, I want you to know how proud I am of everything that you have created, this manifestation with your company, but also just the presence that you have grown and matured into like this incredibly wise being who has a very unique and powerful lens on not just relationships, but how to be in the world. And I've watched as you've grown into that and all the people who are comforted by what you share with them. And I think it's really a beautiful, unique expression, a certain frequency that you emit into the world that is entirely your own.

1:15:43So I just wanted to recognize you for that. Thank you for that. Thanks. I love you. Me too. Before we go, I think you're offering up like some kind of deal on the Shreemu situation. Okay, so to get your Shreemu, to get you some, we're gonna give 22 % off on our new dessert offering. It's a two moose cake box. It's called the Maclay. And so for that code, it's Maclay 22, M-A-C-L-A-Y 22. And then we're gonna give a code RRPFAM, which is for the 13th box free of any annual subscription. You'll get the 13th box free. And what is that? How much is that off what you would normally get? It depends because it depends on which subscription you box.

1:16:38So it's just whichever subscription you buy, you'll get a free box. Cool. And that's all in the spirit of building our family and community and keeping us close and aligned. And thank you to everyone who supported me so far. It's because of you guys that I was able to launch this company and create this beautiful food as art. And so I hope you'll continue with me along the journey. Thanks. You can learn more about Shreemo at Shreemo.com and you are at Srimati. Yes, S-R-I-M-A-T-I or juliepyatt.com. And yeah, for all the things. Yeah, and if you are enjoying Julie's frequency, you might wanna check out her Water Tiger community, which you can find on your website as well, right?

1:17:29Yeah, so it's Water Tiger Spiritual Community Mentorship monthly call for two hours. and then you have access to over 50 techniques to help put you in the gap. It's all self-created. So you decide where to enter and what to use. And it's a beautiful community. All right. To be continued. To be continued. Yeah. All right. Love you, babe. Thank you. I love you, sweetheart. All right. Peace, plants. Namaste.

1:18:01That's it for today. Thank you for listening. I truly hope you enjoyed the conversation. To learn more about today's guest, including links and resources related to everything discussed today, visit the episode page at richroll.com, where you can find the entire podcast archive, as well as podcast merch, my books, Finding Ultra, Voicing Change, and The Plant Power Way, as well as the Plant Power Meal Planner at meals.richroll.com. If you'd like to support the podcast, the easiest and most impactful thing you can do is to subscribe to the show on Apple Podcasts, on Spotify, and on YouTube, and leave a review and or comment.

1:18:45Supporting the sponsors who support the show is also important and appreciated. And sharing the show or your favorite episode with friends or on social media is, of course, awesome and very helpful. And finally, for podcast updates, special offers on books, the meal planner, and other subjects, please subscribe to our newsletter, which you can find on the footer of any page at richroll.com. Today's show was produced and engineered by Jason Camiolo, with additional audio engineering by Cale Curtis. The video edition of the podcast was created by Blake Curtis, with assistance by our creative director, Dan Drake.

1:19:23Portraits by Davey Greenberg, graphic and social media assets courtesy of Daniel Solis. Thank you, Georgia Whaley, for copywriting and website management. And of course, our theme music was created by Tyler Pyatt, Trapper Pyatt, and Harry Mathis. Appreciate the love, love the support. See you back here soon. Peace. Plants. Namaste.

1:20:05You