Decoding Looksmaxxing: The Crisis Consuming Young Men & The Real Path To Self-Worth

26 Feb 2026 · 1 h 6 min · 19 chapters

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In short

Looksmaxxing—young men’s “self-improvement” focused on appearance—its gamified ranking culture, and how it can pipeline into nihilism, misogyny, and right-wing/alt-right ideas.

Guests

Desmond (young, terminally online; says many friends are into looksmaxxing; links it to social media/dating-app “approval” dynamics) and the host (Rich Roll; discusses his own teen isolation and appearance-related insecurity; argues for self-transcendence and meaning beyond aesthetics).

Key claims

Looksmaxxing reduces self-worth to physical attractiveness and turns dating into a zero-sum hierarchy (“mogging,” rating scales, AI look-judging tools like “Looksmack GPT”/“Umax”). Extreme behaviors are described (steroids, crystal meth appetite suppression, “bone smashing” with a hammer). The phone/social media attention economy drives it; dating apps intensify “shopping” for looks.

Notable examples

Clavicular, a 20-year-old livestreamer/“avatar” of the movement; a viral clip where he ranks politicians by “Chad” jawline/looks (Newsom vs JD Vance) and votes based on superficial features; Patrick Bateman’s “morning routine” from American Psycho as satire that’s consumed unironically. Antidote: put the phone down, build self-esteem via competence/character/community, and parents should prioritize trust and open, nonjudgmental communication.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Defining Looksmaxxing

1:54 to 4:35

Explore the different behaviors and extremes involved in looksmaxxing.

“LookSmaxing is the furthest extent that you could take self-improvement.”

The Psychological Impact of Looksmaxxing

4:35 to 7:45

Understand the societal pressures driving young men towards looksmaxxing.

“Well, I think it's this, it's basically from my understanding is it's accepted knowledge that unless you're in the rarefied air of this ranking system, then you have no hope of a partnership.”

Personal Experiences with Self-Image

7:45 to 8:29

Hear personal stories about struggles with self-image during adolescence.

“You're like, it's so difficult and fraught.”

The Cultural Influence of Looksmaxxing

8:29 to 10:44

Examine how looksmaxxing reflects societal values and pressures on young men.

“And it didn't help that I walked around with, and I wore glasses, but I also had an eye patch.”

The Gamification of Appearance

10:44 to 14:00

Discuss the competitive aspects of looksmaxxing and its implications.

“where the ultimate kind of representative of this is Patrick Bateman from American Psycho.”

The Impact of Looksmaxxing on Young Men

14:00 to 16:40

Explore how looksmaxxing influences self-worth and societal competition among youth.

“Yeah, that's the gamification of the whole thing.”

The Culture of Comparison and Competition

16:40 to 19:20

Discuss the comparison economy and its effects on young men's mental health.

“with every single person, looks are everything.”

Dating Apps and the Gamification of Relationships

19:20 to 22:00

Analyze how dating apps contribute to a gamified view of attraction and relationships.

“Yeah, I mean, I think it makes sense that this would be an outgrowth from the gamification of dating and relationships, right?”

The Superficiality in Social Validation

22:00 to 24:21

Examine the superficial metrics of social validation and their societal implications.

“And it's sort of Nazi youth coded as well, right?”

Contrasting Ideologies: Looksmaxxing vs. Christian Values

25:56 to 28:00

Explore the ideological clash between looksmaxxing culture and traditional values.

“I wanna get into the antidote to all of this, but before that, I just wanna mention the article that Thomas Chatterton Williams wrote for the Atlantic on this subject.”
Show all 19 chapters

The Mouse Experiment and Self-Obsession

28:00 to 30:00

Explore the implications of the mouse experiment on self-obsession and societal isolation.

“where he built a large enclosed mouse, like cage for a mouse colony with abundant food and water, no predators, lots of space for nesting.”

The Crisis of Meaning in Modern Life

30:00 to 33:00

Discuss the crisis of meaning faced by young men and the ideologies emerging from it.

“But when you look at looks maxing, it's black pill nihilism, we're doing it for the laws or whatever, or Christianity, family values, traditionalism.”

Shifts in Media and Cultural Values

33:00 to 36:40

Analyze the cultural shift from achievement to celebrity in media and its impact on youth.

“can't be looks maxing itself, because some of these young people are getting told to go into ropes maxing.”

Finding Meaning Beyond Looks Maxing

36:40 to 42:00

Examine the search for deeper meaning and fulfillment beyond superficial pursuits like looks maxing.

“And I think that is warping to the brain of, to anybody, but particularly to the brain of a young person.”

The Crisis of Aesthetics vs. Substance

42:00 to 47:10

Explore the impact of prioritizing appearance over meaningful substance in life.

“It's all about aesthetics and appearance.”

Reclaiming Control and Building Meaning

48:31 to 56:00

Discover practical steps to regain focus and establish a meaningful life away from distractions.

“is that it's pitched as a way of getting ahead in life.”

Navigating Communication with Teens

56:00 to 59:11

Learn the importance of open communication and unconditional love in parenting.

“And these are like kind of embarrassing things to talk about.”

Embracing Individuality and Imperfection

59:11 to 1:03:04

Discover why embracing your unique quirks is essential for self-worth.

“And this is a weird thing, but it's not just a small corner of the internet.”

Finding Meaning Beyond Looks

1:03:04 to 1:04:56

Explore the deeper search for meaning and identity beyond physical appearance.

“can become powerful tools, if not superpowers in helping you craft an identity that feels right to you and becomes a gift for the rest of us.”
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Transcript

Automatic transcript. May contain errors.

0:00This episode is sponsored by Rivian. For me, historically, a car has always just been a way to get around. But I have to say, I am just in love with the R1S Rivian loan fee. Because it's this incredible all-electric vehicle with insane tech that can take you just about anywhere. But mostly because it's so much more than a vehicle. It's like this passport for adventure, which got me thinking about my favorite road trips. I've done many over the years, and the best ones are never about the destination. They're about adventure. They're about possibility, which is basically the Rivian mission. There's storage everywhere, front trunk, gear tunnels for wet or sandy stuff, room for boards, bikes, packs, whatever your version of adventure looks like.

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1:33Adam Skolnick:Clavicular was mid-jester-gooning when a group of foids came and spiked his cortisol levels. Is ignoring the foids while munting and mogging moids more useful than SMV chatfishing in the club? I've never felt so old in my entire life. Clavicular. How's it going? If you haven't heard of Clavicular yet, it's only a matter of time before you do. The 20-year-old LookSmaxing livestreamer has become inescapable online. LookSmaxing is the furthest extent that you could take self-improvement. Do whatever it takes to ascend through any and every mechanism out there. Here's how you ascend. You do crystal meth steroids and you like bang a hammer on your like cheekbones for something called bone smashing.

2:15What is even happening? Anybody who has fallen into this trap put the phone down. So let's begin with defining this term looks maxing. I mean, looks maxing is basically this movement wherein young men are insanely committed to improving their physical appearance. And this entails a spectrum of behavior from what's called soft maxing behavior, which is like normal grooming habits, like taking care of yourself, brushing your teeth and conditioning your hair and taking care of your skin to these hard maxing behaviors, which are more extreme permanent or like even surgical interventions. Like we're talking about the people who like break their legs so that they can extend them and become taller.

3:04Something called bone smashing, where you take a hammer to your like cheekbones for some reason, this is supposed to create, you know, higher, more pronounced cheekbones. There's roid maxing, taking steroids. It even goes so far, if you like observe this clavicular guy to like taking crystal meth to suppress your appetite. Now this, if you've never heard of it before, just sounds like absolute insanity. But this is happening. And there are a lot of young men who are engaged in this behavior or are being heavily influenced by people like this person called clavicular, who is sort of an avatar of this movement.

3:47And the essence of it is much more than personal vanity. It is this gamified approach to maximizing your physical attractiveness on the premise that that is truly the only thing that matters, that your entire self-worth boils down to the degree to which you are physically attractive. And not for nothing, it's not for the purpose of being able to then go out in the world and get a good job or find a partner. It's truly this game in which the point is to ascend this hierarchy in comparison, like the zero sum game where you're ascending this hierarchy in comparison to other men. Like it's literally that.

4:36Adam Skolnick:Well, I think it's this, it's basically from my understanding is it's accepted knowledge that unless you're in the rarefied air of this ranking system, then you have no hope of a partnership. You have no hope of making real money in this economy with AI. You have no hope of a good life at all. You're just going to be like a bottom feeder unless you adhere to these principles, unless you pursue this looks-maxing, you have no hope, especially if you just genetically look a certain way. What is your explanation for why this has become such a popular trend with young men? Well, it's like this, it's like the glow up, glow up gone bad.

5:19Adam Skolnick:You know, it's like, it's young women have been under pressure from the way they look and the way they're perceived for the entirety of popular culture. And young men have avoided that same, to some degree, have avoided that same scrutiny. Social media changes all of that. Now, although they're late to the party, young men are seeing themselves through that same looking glass and they're not liking what they're seeing. And this branches off incel culture and right-wing culture. It's all about this isolated young man who is unhappy in their life, trying to figure out a way to get better at life.

6:01Adam Skolnick:And so all this self-optimizing, it's basically self-optimization just mutated into this bizarre appeal to look a certain way, not to accomplish a certain thing or to be a certain person, but to look a certain way. And that itself is the gift. That's the gateway to the good life. And so it's all this stuff that we know has been toxic to some degree in a certain dose. optimization, efficiency, the worship of the successful person. All this kind of stuff is now backed up on these young men. And listen, when I was a teenager, I wasn't super stoked on myself. I wasn't a happy guy. I didn't have a bunch of girlfriends.

6:50Adam Skolnick:I mean, I had friends. I was fine. But I wasn't stoked on life to be an adolescent with no girls around. I wasn't really happy, but in our day, it was, I think more normal. And now it's looked at not just through the kids in your school, but you're judging yourself based on this infinite fun house mirror of social media and it's just getting twisted. Your entire worth is reflected back to you through the digital mirror of your lived experience. Like you're measuring yourself constantly against impossible standards that you can't live up to. And if you're a young man and you are in that, either adolescent state or post-adolescent state, like, listen, it's hard to be a human being.

7:41It's particularly hard to be a young person more so than ever. You're like, it's so difficult and fraught. And I'm very like empathetic to that sense of not knowing where you fit in, who you are, how you're gonna connect with other people and develop some degree of self-esteem. And like yourself, I was not a vision for you. People know me as like, oh, the ultra athlete, or if you Google me, there's like pictures of my torso and I look very fit. But as a young person, I was an isolated, lonely child who really had a hard time, like making friends, connecting with other people. And it didn't help that I walked around with, and I wore glasses, but I also had an eye patch.

8:35I have a weak left eye. And the idea in the seventies was that if you wanna correct that problem, the best thing to do is to put a patch on your strong eye and make your weak eye work out until it gets adequately strong. This didn't work. Thanks, Doc. This is a vestigial, you know, kind of torture device of the 1970s that, you know, I was victim to. And on top of that, I wore headgear orthodontia, you know, this for people that don't know, like wires coming out of my mouth with like a strap around my back. So imagine glasses, patch on the eye, wires coming out of my mouth, like walking the hallways of a school.

9:14Like this is not looks maxing. This is looks minimizing.

9:20Adam Skolnick:This is like a John Hughes joke. And yeah, I was sort of a social pariah as a young person and it had a indelible impact on my self-esteem. Like I was a navel gazing kid who struggled mightily as a young person. And I can only imagine that I would have been vulnerable to somebody who pops up on my social media feed and who's saying like, listen, comb your hair. Like, what's the entry point to this? Like, you know what? Like wash your face, brush your teeth, comb your hair, like comb it this way, not that way. Use this grooming product because if you can just up-level how you appear, like that's gonna make a big difference.

10:03And before you know it, now you're moving into this world where then it becomes this strange kind of deftly weaponized, pseudo-scientific eugenics coded vocabulary that has to do with like the angle of your jawline and the distance between your eyes and the degree to which your clavicle is like straight or angled down, like all of this very bizarre stuff that then gets laden with meaning that is intertwined with self-worth in a really kind of like perverse way where the ultimate kind of representative of this is Patrick Bateman from American Psycho. 100%. So here we are, millions of young people are being influenced by this subculture.

11:00We've got engineer Desmond up there, also a young man. So, are you aware of this looks maxing world? And do you know anyone who's in it? Like how do you understand this? What's going on? I feel like half of my friends are like that. They're into it? They're into it. Because I feel like in our age, social media is pretty prominent. And then like, everybody is just kind of like terminally online, I would say. And then like, you feel bad, like you know because when something gets trendy like you know looks maxing right it's like an idea for like you know men to like look better so they can attract like you know their partner and stuff so i think like everybody is just kind of like trying to seek like you know the approval that they didn't have i guess yeah it's almost like a video game the gamified aspect of it with all these weird terms, the terminology.

12:03But beneath it all, not only is it this exercise in self-indulgent self-obsession, it's deeply nihilistic. It's basically like the only thing that matters is your physical appearance. And your self-improvement should be restricted to how you physically appear.

12:26Adam Skolnick:Right, I mean, it's all distilled down to that. Like your self-worth is distilled down to your appearance. And it's something that, like I said before, like young women have dealt with their lives and had to kind of figure out and now young men are subject to it. I mean, the Patrick Bateman reference is so perfect. Like there's a scene in the movie, his morning routine where he ice packs his face and then he does a thousand crunches. And that - It's so mild compared to today's like morning routine, self optimization kind of like stuff that you see on social media. Yeah, and it's also satire about here's this guy who's a psychopath, by the way.

13:05Adam Skolnick:He's murdering people. Yeah, he's murdering people and he wants to look his best. And it's been viewed unironically millions of times. Like it's picked up speed in 2023, it was up at 17 million views already. And so like, God knows what it's at now. Um, you know, it's interesting, like back when we were growing up, you know, we could go home and at least not be in the, in the lens, not be in the spotlight. And we could just find some solace. But now with all these kids, like Desmond said, terminally online or young men terminally online, there's no escape because it's not just that you're comparing yourself to the whole world.

13:46Adam Skolnick:Your own insular community is now looking at you all the time. Like you can't escape from the judgment of your peers. And I think that this idea of you can learn how to do things online, which is good, like, you know, the DIY aspect of YouTube is playing into this. Like, everything that has been helpful to people to learn how to, like, do everything from baking sourdough bread to playing the guitar is now being used in a way to kind of, to re-examine how you look and what that you look like. And there's a ranking system. Yeah, that's the gamification of the whole thing. It's like there's wins and fails.

14:25There's all that, like this idea of mogging is basically like you're showing up somebody else standing next to somebody, like who is the more dominant force? Like it's all competition premised on this zero sum idea that everything is a hierarchy. Right. Like it isn't a video game.

14:45Adam Skolnick:Like there's a scale of one to nine or something on how you look and a nine is a Slayer and eight is a Chad, these are good. And then if you're four to six, you're a normie. And if you're one to three, you're subhuman. And I mean, that's how people are getting judged and you can get judged in forums where other people judge you, sometimes harshly, sometimes they mean well. And others, you can actually get AI to rate you. There's something called look smack GPT or something looks maxing GPT. There's something called Umax, where you can go online and AI will judge you based on how you look, taking photos of your angle.

15:24Adam Skolnick:And apparently like 13 year olds are into this. Like 13 year olds are engaging in some of these practices. It would be comical if it wasn't so deeply sad and tragic. Yeah. You know what I mean? Like there is like, you read that tweet and you're like, oh my God, what's going on? But I know that tweet that you read has something like 12 million views. Obviously this is more than just a small thing. And you can't help but think like, how is this affecting the still forming prefrontal cortexes of like young people? It's fucked up, man. It is. It really is. And you can empathize or sympathize with the young man who is feeling lost and comes across something that seems just self-improvement oriented enough to kind of bring you in, right?

16:16But then it can become like this pipeline to some not great ideas. Like you're hooking a lonely person who hears a voice about how to get a better jawline. They end up joining some community or some forum where they're following a creator and learning about this terminology. But essentially you're being indoctrinated into this comparison economy where you're in competition with every single person, looks are everything. And this is gonna make you over time, like more vulnerable to being manipulated into some not so great adjacent ideologies, like not for nothing, misogyny. Women are props, they're superficial.

17:02They're not really what's important here. The idea that society is a rigged hierarchy, it's all set up against you and this is your only chance. You have to invest in your looks and this is your only way out. Like it's really tragic.

17:18Adam Skolnick:It is, I mean, it comes from incel culture, right? So they're lonely guys who couldn't figure out a way to communicate with women who feel like they were, and some of them became proudly incel that they're gonna be celibate involuntarily for their life. and then this became an escape hatch for some guys out of that and that's why you have teens and tweens tweens posting detailed measurements of their bodies photographing every angle of their face i mean think about that a tween boy doing that and putting it up online for judgment and as as a way to try to make sure that you are more attractive to the opposite sex it's like this crazed um it's a it's a it's a anxious neuroses that just continues to spin and so it like it's um you know how do you i think the main thing is how do we get out of it like why is how are half desmond's friends on there like what what is going on in culture is it that men and women young men and women aren't connecting as much in normal life is desmond is that part of the the draw that these men are not, they wanna meet women and this is their way of doing it?

18:37I think it's also because like right now we have like, you know, social media and then dating apps, right? I believe you guys didn't use like, you know, dating apps back then. And when you're using like a dating app, from my experience, you're kind of like, you know, shopping around to see like who's attractive instead of like actually getting to talk to them. And then girls would kind of like, only kind of match with you once if you're attractive enough to them. And since becoming looks maxing is kind of trendy right now, more guys want to have that facial feature or that height and stuff to attract the opposite sex, I would say.

19:22Yeah, I mean, I think it makes sense that this would be an outgrowth from the gamification of dating and relationships, right? Like these dating apps are gamified. And so, all right, so how are we gonna play this? But I think what's sort of distinct about looks maxing is that it's not about, it's not really necessarily about getting attractive to find a mate. It's getting attractive to like mog other men. You know what I mean? It's this hierarchy amongst men.

19:53Adam Skolnick:That's the ultimate, I think that's coming from guys that have already gotten enough validation from women, don't you think? And then the next thing that they're promoting is to be above men, like clavicular. The clip that kind of went nuts and put like clavicular on the map was when he was doing a podcast, who was he with? Where basically he was comparing Gavin Newsom and JD Vance. And he was basically saying that like, Gavin Newsom is a Chad and JD Vance, you know, is not looks maxing enough, you know, like this guy isn't measuring up like in his jawline, you know, he's overweight or whatever.

20:31And he was so matter of fact in this like breakdown analysis, basically saying like, like I, he was basically saying like, I agree with JD Vance's worldview, but I'm gonna vote for Gavin Newsom because he's the Chad in this equation.

20:45Adam Skolnick:That's right. He, it was a right wing podcast because these guys typically are. And, and he was, yeah, He was asked who he'd vote for in a 2028 presidential contest. And apparently the host of the podcast, I forget who it is. There's no reason to big him up now, was shocked that this guy who he knows is Republican picks Gavin Newsom. And it's purely superficial. I mean, it's self-improvement culture gone wrong. Haywire. Yeah. Yeah. It's like the nip-tuck wing of the life optimization morning routine, longevity, extending, kind of health influencer corner of the internet. Which is interesting because we both in different ways have been connected to that corner.

21:35Am I like, am I like responsible on some level for, kind of planting the seeds for something like this to happen because these are topics that I talk about a lot, and it's interesting to kind of like reflect on that. But what is the relationship between this movement and like the alt-right? Like what is that like nexus all about?

21:59Adam Skolnick:I mean, Nick Fuentes, it's the Groyperism. It's the Pepe the Frog, right? It goes back to 4chan incel culture. And it's sort of Nazi youth coded as well, right? Like there is a superior race kind of like aspect to all of this. That's right. That's deeply unsettling. I watched Jojo Rabbit, by the way, again recently, not for nothing. It's a great satire of Nazi Germany. Taika Waititi. Yeah, it's Taika Waititi's satire of like the Hitler Youth Movement, like Boy Scout version. And in that movie, I bring it up, because in that movie, the two kids who you care about the most, including one who worships Hitler, is being mocked because he's a nerd and he's small and he's not like, he is not fitting the stereotype.

22:54Adam Skolnick:So that's what's odd about this too, is like some of these people will never fit the stereotype that they are trying to. There's like that part of it too. So yeah, I mean, it's very much connected to that social Darwinistic idea.

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25:56I wanna get into the antidote to all of this, but before that, I just wanna mention the article that Thomas Chatterton Williams wrote for the Atlantic on this subject. And something that he brought up that I thought was very interesting, which is the counterpoint to this amongst right-wing politics is Christianity. Like we're seeing these two, these are two kind of opposing forces that are emerging in this world. On the one hand, we have this looks maxing thing. It's all about self-obsession. It's all about superficiality. It's all about competition. And then the countervailing force is, you know, this rise of Christian values.

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26:39And what is it called, Tyler? Like the woman who stays home. What's it called? The trad wife. The trad wife. Like these seem to be in conflict with each other or competing with each other on some level.

26:53Adam Skolnick:It's the fight for the soul of this weird consensus, right? That has like put us in this mess. Now there's the roots in violence, the roots in self-aggrandizement, as well as self-hatred. It's like a kind of a weird thing. And then there's this more holistic, but still, I mean, you can't take away violent from the white Christian kind of ideal. There's always been violence underpinning it. But like when you look at that world, they're much more focused on constructing some world, a new world. This one is like breaking yourself down and breaking everything down to the individual. So it's like these two weird reflections of conservative America.

27:37It's all about individualism and whatever it takes.

27:42Adam Skolnick:And it's constructing this familial ideal because that's the right way to live. It's very interesting. It's definitely, you know, those are the ideals, you know. I was thinking about that article because he brings up this John B. Calhoun experiment in 1968 where he built a large enclosed mouse, like cage for a mouse colony with abundant food and water, no predators, lots of space for nesting. And at first the population flourished, But later in the experiment, a group of the male mice kind of came, like separated from the others and focused all their time on grooming, sleeping and eating and maintaining clean, unscarred bodies and just being the perfect mouse.

28:30Adam Skolnick:And they disengaged from the community and they stopped reproducing. And eventually the entire population collapsed. So this navel gazing, as you said, this sole focus on how you look and how you think you're being perceived ends up not just in the Dorian Gray way of kind of making you into a monster in some way. It actually, from a social, the social cost is immense because it furthers the isolationism and it furthers the competition. It furthers all the things that are trying to pull apart. I mean, say what you want about the Kirk's turning point. They are trying to build a community, they are.

29:15Adam Skolnick:And if you agree with them, you can be in the community. It's like, there is a constructive element. I'm not saying I agree with everything, but like they're trying to build something and this is not. Yeah, the mouse experiment makes me think like, oh, if you meet everybody's needs, then left to our own devices, it all goes to shit because we just become self-obsessed and we concern ourselves with things that don't matter. Like there's no looks maxing going on on the precipice of World War II. No. It's like, this is not happening. You know, like when there's real problems and we have to come together to solve them, we don't have time for nonsense like this.

30:01But when you look at looks maxing, it's black pill nihilism, we're doing it for the laws or whatever, or Christianity, family values, traditionalism. These are very different movements, but essentially what's similar or shared about them is that they're both solutions to this search for meaning. And like if you took this mouse experiment, just imagine 10, 20 years from now, or whenever it is when AI takes all the jobs and I assume at some point we'll need universal basic income or something. And we just get money in our account every month and we don't have to work and we have to figure out like, what's the crisis of meaning then?

30:48It's, you think it's an epidemic now? Like we have to figure out how to make our lives feel meaningful without having work as an outlet or a vehicle for that. but this is only going to exacerbate this very, you think looks maxing is bad now? Like what's it gonna look like when AI is controlling everything and we are left with nothing but free time.

31:13Adam Skolnick:Right, I mean, it's terrible, right? But then back to these two things, Christianity and looks maxing, they're both searches for meaning. They're both answers to this search for meaning right now, this crisis of meaning that we're having, like what does my life mean? Oh, it's about physical appearance. Oh, it's about the nuclear family, or it's about my faith, or there's different avenues for all of this. And I suppose when you look at it through the lens of like the right wing, it's not by accident that this is happening under the leadership of one of the most, as Chatterton Williams said, like the most narcissistic and superficial president in US history.

31:57It's like, okay, well, who's at the top? What does that guy stand for? Okay, downstream of that, that's what we're seeing happening with young people. But I think fundamentally in this crisis of meaning, what you're trying to solve for is certainty in an uncertain world. Like what is certain? It's like, oh, here are some rules I can hang my hat on. Like, this is what's important. Like this competition among men for looks or, you know, faith in my nuclear family and my sort of status within my community. But we have to find not that, you know, that's all good. Like if you're faith-based life, fantastic, but with respect to looks maxing, like we need to provide an antidote to this for young men and on-ramp to, you know, get them off of this track, this pipeline that leads them towards more dangerous ideologies.

32:56Adam Skolnick:Yeah. And the dangerous, I mean, the dangerous, most dangerous ideology can't be looks maxing itself, because some of these young people are getting told to go into ropes maxing. There's no hope for you and encouraging self-harm and worse. And so - This fatalism. Yeah. This is what you look like. There's nothing you can do. There's no hope for you. Like this is just a horrible violence. It's horrible. I mean, I have a five-year-old, it terrifies me not to even think about like, so what's the solution? I mean, I think some of this is coming from just the very real thing is that guys wanna be with a woman.

33:38Adam Skolnick:We wanna have sex, we wanna fall in love. And in the old days, you had to learn how to kind of make yourself attractive to women in whatever you had. And sometimes that took longer than others, you know, and some it was easier for some than others. And it's always been that way. But now it's like you said, this gamified version of it. And it's so much more twisted. So like, how do we get out of it? Like what's the solution? I think in order to answer that question, we first have to look at the tectonic shifts in our media economy. It wasn't so long ago, Adam, when you and I were younger, that when we looked around at people who inspired us, it could be rock star, it could be a movie star, it could be a scientist or an astronaut or somebody like that.

34:39But these are people who distinguished themselves by doing something excellent, right? They earned through their toil and their talent, they're stationed in life and have done something worthy of note, they have accomplished something, right? At the same time, it's funny, cause we're all, we were talking about this earlier, like the world is so obsessed with like startup culture and entrepreneurship and like, like the pinnacle is like becoming a CEO, right? But when we were kids, like CEOs were dorks, you know? It was like Lee Iacocca was like the, you know, like the example of the successful CEO.

35:21None of us were like, I wanna be a CEO. I still don't wanna be a CEO.

35:25Adam Skolnick:And I don't wanna be, I don't wanna go to CEO. But on the internet, everyone seems obsessed with becoming a CEO. I know, I know. This is like, this is a very unique thing of our time. Yeah. But that turned, we went from that into a celebrity obsessed culture where the earning ratio was reduced because of things like reality TV. Like you just had to be famous and there were many vehicles for getting famous and not all of them by necessity required that you achieve something noteworthy. You know, there was like a broader, a wider path towards celebrity status. And the goal then became to become a celebrity.

36:07And if you could become that, then doors would open and you would have a great life. That was the idea. Now we've migrated even beyond that where it's just about attention. It's not even necessarily celebrity. It's about getting a lot of attention. If you can get the most attention, then you can make money and you can do all these other things, right? And by proxy, I suppose, like live a happy life, right? But the incentive structure built around getting attention is a very unhealthy one. The way you get attention is by doing outrageous things or having an insane point of view or being contrarian or conspiracy minded, or there's different variations of this, but you can go from obscurity to getting extreme attention almost overnight.

37:00And I think that is warping to the brain of, to anybody, but particularly to the brain of a young person.

37:07Adam Skolnick:So their ambition goes from, I wanna be in the rock band or I wanna be this great athlete to, wow, if only I was like so-and-so and have the attention that becomes like - Well, then it became like, then I wanna be a celebrity. Then it became, I wanna be an influencer. And now it's just, it's not even that. It's like, how do I get a bunch of attention immediately? Right. And not for nothing, like if you're really good looking, if you're looks maxing, probably easier to get a lot of attention. Or if you're making videos about like taking a hammer to your cheekbones and why this is a good idea, that's probably gonna get a lot of attention also.

37:43So we're upside down, our moral compass is, spinning round and round and can't find its true north right now. And there's a lot of confused young people in the wake of this. So when I think about my own work, the premise of this show is, and always has been like, how do you unlock your best and most authentic self? That could be interpreted on a superficial level. How do you like look your best by eating the right foods or losing weight, extending that to things like morning routines and daily workout routines and daily nutritional plans and everything from your journaling practice to your mindfulness practice.

38:25But essentially the deeper you delve into this and what hopefully I've modeled over the many years of doing this is that this is not a superficial exercise that your best, most authentic self requires a deep examination of mind, body, and spirit. And to become more self-actualized by necessity requires self-transcendence. You have to graduate from your self-obsession into a life that is premised upon something bigger and more important than yourself. Luxmaxing is the ultimate expression of self-obsession on some level. There could be no more superficial pursuit than this. Self-transcendence is the opposite of that.

39:17And in between, there's all kinds of practices to get you there. We're all on the spectrum between these two polarities, I think. But to me, that's how I've always interpreted it. And you begin wherever you're at. If you're a look smackser, maybe the path towards greater self-actualization starts with brushing your teeth or combing your hair or even figuring out how to present yourself in a way that makes you feel better about yourself. And there's nothing inherently wrong with that. But ultimately we have to progress, up the Maslow's hierarchy of needs in our quest for expansion and enlightenment.

40:02And those things start to fall away and become less important. But I think at a base level, if you're dealing with somebody who has zero self-esteem, doesn't see any opportunity for themselves, doesn't have the self-belief to take the initiative in life. This is a person who's gonna be susceptible to the wiles of the social media influencer looks maxer. And that person might only be able to, you know, hear the most basic level stuff, you know, and to that person, it might be revelatory to begin with their appearance, you know, so that when they look in the mirror in the morning, maybe they feel a little bit better about themselves.

40:42But the point is you build on that and you're constantly graduating, you know, to different levels like, okay, what's next? What's more? It's an ongoing search for meaning and meaning, you know, will continue to allude those who look for it in the context of their own self-regard and self-obsession.

41:03Adam Skolnick:I want to just add onto that. What you're talking about is a way to have a more meaningful life and a healthier life could begin with a looking in the mirror assessment. But we're talking about a healthier life. A healthier life would never include using steroids, which some of these teenagers do. But maybe eat some healthier food and like lose a little bit of weight and the bags under your eyes go away. Like I'm talking, I'm not talking about like - No, right, yeah, no, no. Your jawline. I'm just underlying, I'm just saying that's actually further separation. It sounds like it's starting in the same place, but it's actually not because your intention is always better health.

41:46Adam Skolnick:There's always a deeper intention from the get-go when you look at it from this point of view. When you look at it from the looks max or point of view, it's just how to get something, some weird metric. And it's by any means possible. It's appearance over substance. It's all about aesthetics and appearance. And I'm saying that substance is what matters. And I think if you're just trying to shortcut yourself to something like, yeah, it's like, oh, how you look on the surface. It doesn't matter if there's any depth to you. It doesn't matter what you actually stand for or say or what your values are.

42:25It's just like what's on the surface level. Like good luck, good luck in life. You will not find meaning or happiness or fulfillment or satisfaction. you can chase that as long as you like, but it only goes in one direction and it ain't good. If you wanna find meaning, if you wanna resolve your own personal crisis of meaning and you wanna find real fulfillment and a path towards happiness and a sense of satisfaction with your life, you are going to have to plumb the depths and find something of substance to sink your teeth into. And wherever you find yourself, whatever your lot in life, this shift has to take place from aesthetic dominance to some degree of functional competence and character-based value.

43:15So what are your values? What are you not good at? What are you good at? Where does your curiosity lead you? Start with your curiosity, find something that excites you enough to learn more and develop some degree of skill and competence in it. that's the ultimate self-esteem builder. Yes. Looking in the mirror is always gonna be an empty promise. And the more you look in the mirror, the more faults you're gonna find in yourself, the more you're gonna compare yourself to other people, the more you're gonna gamify your life and the shittier you're gonna feel. And there's no way out of that trap.

43:52The solution is to get outside of your self obsession, invest yourself in something that has meaning outside of your own personal stake in gain and putting your phone down, going outside, being in a community with other people, looking to enter rooms with how you can contribute rather than what you're going to extract in this gamified zero sum idea of what life is because that's not what life is. No. and finding meaning and value in your relationships and in cooperation, not competition.

44:36Adam Skolnick:And also it's like, to be honest, to try to appeal to some sort of construct of beauty, you're often not beautiful. I mean, you're often not. You're often either beautiful in an obvious way that is common or you don't actually get there at all. Well, anybody who cares that much about their appearance is ghoulish. Yeah. And true beauty is reflected, you know, in the person who's really engaged with life and, you know, has that sense of fulfillment that is like, you can read it on their face. It's not about the angle of their whatever, it's about like the way they carry themselves. their sense of self that is evident.

45:26Like when somebody walks in the room who's really happy with their life and is contributing and feels good about what they do, that is infinitely more attractive than the person with the sculpted eyebrows that creeps you out. Like this whole thing is like gross and creepy and weird and very like American psycho clockwork orange. And like anybody who has fallen into this trap, get the fuck out of it. Like this is not a path to what you think it is.

45:52Adam Skolnick:No, I mean, that's the true ascension. When you find somebody who has got - It's like this idea of ascension is part of this whole world. Right, right, like, so basically clavicular tries to - I can't believe we're talking about this guy. This guy apparently is a coach and he gets people to do these things. A lot of this hard maxing, which is the steroids and the crystal meth and the hitting yourself with a hammer. And - What are we even talking about? This is so insane. It's insane and it's called ascension, but. Yes, here's how you ascend. You do crystal meth steroids and you like bang a hammer on your like.

46:28Adam Skolnick:Because their face looks different. What is even happening? I know it's hard to imagine why, how we got here, but we got here. I mean, I think it all boils down to this motherfucker right here, dude. This thing right here. It's the fucking phone. It's the phone, man. It's the phone. that's what did it. That's what got us here. It's like - The idea that that phone gave birth, that these ideas even exist, let alone have captured the attention and fascination of millions of young people is so disturbing to me. Well, that's - Like, what have we wrought? And where is this leading us?

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48:30The crazy thing about all of this is that it's pitched as a way of getting ahead in life. Like if you are worried about your lot in life, here's how you get an advantage. And you're being sold a fucking lie. This is not the answer. No. But the good news is there is an advantage. It's never been easier ever to get ahead of other people because everybody is so distracted by the phone. Put the phone down, read a book, go outside, make friends, build something, do shit together, push heavy weight around, get your heart rate up, commit to doing something hard, set a goal for yourself and commit to achieving it.

49:23Push your body, invest yourself in something that is actually esteem building. Contribute to somebody else, show up for another person, do a favor for a friend, touch grass, go out of your way to see people and say yes to new experiences. That's it.

49:41Adam Skolnick:That's it, man. That is the solution to all of this. While everyone else is scrolling, if you can put the phone down and just make your life a little bit more analog and service oriented and constructive with a growth mindset, there's absolutely no limit on what you are gonna be capable of achieving because everyone else is handicapped. Right. So that is the answer. And you don't need to be sold a$99 or a$9 ,999 course to do that. All you have to do is summon the courage and the discipline to put the fucking phone down and start living your life proactively with a degree of intentionality, mindfulness, curiosity, and intentionality.

50:34Adam Skolnick:Well said. Because what that gets you is that feeling of self-confidence, that glow that you were talking about earlier, like where you can feel that presence of somebody when they come close to you. You have to earn it. You have to earn it, but it's - You could put lotion on your face and like wax your eyebrows and do whatever crazy shit these people are telling you to do. It's not gonna make you feel better. The only thing that is gonna give you that feeling of personal satisfaction is when you go and get out of your comfort zone, do something hard, achieve something, fail, make mistakes, learn, do it again.

51:10This is how you do it. You have to earn it. You have to put yourself in a situation that is a bit uncomfortable and see yourself through it. That's how you build a self-esteem. You build self-esteem by performing esteemable acts on behalf of yourself and on behalf of other people. And the attraction that you're seeking is not a superficial result of all of this bullshit you're being pitched. Attraction is the by-product of living a meaningful life. Figure out what's meaningful to you. what are your values? Write them down. What is meaningful? Pursue that. Work hard towards it. Put yourself in those uncomfortable situations where maybe you're going to fail or you're going to get rejected and invest yourself there.

51:57If you do that, you will become much more attractive than you ever will through this other nonsense.

52:04Adam Skolnick:It's not the glow up, it's the glow in. The way that mods are attracted to light, you have to glow inside. And if you glow in, then you become attractive. Then you're the attractor beam and people come to you and opportunities come to you. I will say that in my monologue about how it's never been easier to distinguish yourself because of the mass distraction that everybody's experiencing right now. At the same time, it is more difficult to go outside and make friends and be with friends and do things together and cultivate community because we don't really have the third spaces that we used to have.

52:49I mean, they're not completely gone, but if you're a young person, there isn't the youth centers and the YMCAs and the faith-based organizations and all the like that young people used to gather after school. So that is a challenge. I'm not recognizing that, but that doesn't mean that it's not possible. You just have to really, if you wanna commit to something, that is a worthy commitment to make.

53:17Adam Skolnick:There's a great parents article, like a Parents Magazine article about this, and it includes a couple of tips for parents. So I'm gonna just read off a couple of tips that were in there for people. Because so parents, if you have tweens and teens that you wanna monitor this stuff, The main thing is you gotta have some sort of

53:40Adam Skolnick:surveying control of the social apps. It's harder to do that because these kids know how to create fake accounts, but if you can somehow survey what they're getting on social media or elsewhere. That's really hard. I know it's hard. It's really hard. Like your kids are young. Like I'm just telling you, like they get to a certain age, like you're locked out, dude. It's really difficult to have that. And you also don't wanna be the parent where the kid is like, oh, my parents look at everything that I'm doing. Like you're just, you're breeding distrust there. And I don't know, I'm not saying I have the solution to this, but I think a lot of parents are gonna hear that and be like, yeah, that's not gonna work in my case.

54:18Adam Skolnick:Okay, so that one, this is coming from the article. So this is good. So the other one they recommend is - What article, where was this? Parents Magazine. The other one is called, they say, talk about it. and combined with an activity of some kind to bring it up, to create a strength board of like a whiteboard of what you're good at and kind of like talk about that with them openly, validate their experiences and fact check some of these ideas together. How much of that do you think could go? Or is that too much to ask? I think these two points of advice are in conflict with each other. if you're the parent who's monitoring their social media, then that's a cross purposes with the goal of open communication, because then they're like, they don't trust you.

55:09They're gonna keep, they're gonna have a Finsta account where the real shit's going on, and that's breeding like secrecy and lying and all the like. But that second piece of advice, I think is much more valuable, which is the goal is always to have the channel of communication wide open. And the only way to do that as a parent is to establish trust over a long period of time and create a non-judgmental environment where the young person feels safe talking about these things. Most young people, especially when the teen years kind of enter the picture, the last people they want to share this kind of stuff with is their parents.

55:50And part of that is healthy. It's healthy individuation. You want your child to like, you know, develop some independence and not be so reliant upon the parents. And these are like kind of embarrassing things to talk about. And, you know, there's very few people in that age bracket who are gonna just bring this up with their parents. Hey, like I'm thinking about like banging a hammer to my, you know, cheekbones. Like any kid who would be considering that is in a pretty lonely, desperate state who I would imagine is already like quite withdrawn. And that communication channel with the parents or whoever is the authority figure in their life is probably not awesome at that point already.

56:34But the underlying principle is correct, which is open communication. How do you get there? You gotta love your kids unconditionally and not judge them. So when they go and they make a mistake or they fuck up or they do something you told them they shouldn't or can't, you can't come down like a ton of bricks on them. You gotta be like, okay, let's figure it out. Like, why'd you feel like that was, you know, like, tell me what was going on. Like, try to understand, not judge. And I think over time you can create a more welcome mat for those types of conversations, but you also can't demand them or solicit them.

57:11Like the kid is in control of, you know, how much information they're gonna share and they decide when they're gonna open up. And sometimes you just gotta put the time in until finally they're like, they start telling you about something that happened at school and you have to make sure that you're really present and available for that conversation. And this is something I've learned from Lisa DeMoor, the parenting expert, the Ask Lisa podcast, part of our network and her whole thing, like if you wanna just take, have one takeaway from this, if you're a parent, the retort or the response to all of this is always just, you know, tell me more like, like, oh, tell me more, tell me more about that.

57:51Like, be curious, you know, be non-judgmental and just be like, oh, wow, really? Like, tell me about that. Like, how did that feel for you?

57:59Adam Skolnick:Except if they're in therapy, they're gonna recognize that therapy talk and your mom's gonna be - But there's a way of like, just being like, oh, really? Like, I mean, you can use different phraseology, but the spirit is like, you know, is just be interested, you know, not look to like make a declarative statement about right and wrong with everything here. It reminds me of that Netflix show, Adolescence, which is very much about the parents, you know, missing the signals and not being able to decode the vocabulary of young people. Like the teachers and the parents had no idea what was going on because there's a whole language happening, a whole like, you know, it wasn't looks maxing, but this is kind of like an example of like something that's going on that I would imagine, you know, a lot of parents of young people might have no idea that this is going on, which is one of the reasons why I wanted to do this podcast.

58:52Hopefully some young males watch or listen to this, but hopefully a lot of parents who have young male children, adolescents, teenagers, or the like, the idea behind this is to, you know, kind of hopefully educate and clue in some parents out there who might have no idea that this is the kind of thing that's going on. And if you don't, you're not alone. Like the internet is a scary place. There's lots of weird shit going on. And this is a weird thing, but it's not just a small corner of the internet. Like there are millions of young men who are falling under the influence of this right now. So it's worthy of this conversation, I think.

59:35Adam Skolnick:I agree. It's great to talk about it. I just wanna urge people who are looking at themselves in the mirror, looking at themselves a certain way, your quirks, the things that you think are not ideal suboptimal or whatever it is. I mean, our quirks, that's, we're all a bunch of quirky, imperfect motherfuckers. And that's kind of the beauty of it. And, you know, that great phrase, perfection is the enemy of the good, is pretty apt for this. And it's like, the goal is to see the beauty in yourself, not to make yourself beautiful. If you're in high school right now, and you're watching or listening to this, and you're measuring - How'd you find us?

1:00:16Yeah, first of all, like how did you, if you're here, the algorithm did something that, you know, like pulled a magic trick. But I'm sure you've heard this before, but I'm just gonna say it again because it's fucking true. If you're looking around and you're like, I'm not the, you know, I'm not the quarterback. I'm not gonna be, you know, the king of the prom, or I don't look like these guys wearing letterman jackets or whatever it is, right? I'm telling you, you don't wanna be those people.

1:00:49Adam Skolnick:No, it's better not to be. I turned 60 this year, later this year, and I'm here promising you that the most interesting, the coolest, the most accomplished, the most attractive people that I have had the honor of meeting or hosting on this podcast. I've been doing this podcast for 13 years. We're almost at a thousand episodes. I've had some of the most insanely charismatic and compelling people on the planet sit across from me. Not one of these people was the quarterback on the football team or the prom king. They were all the misfits and the outcasts and the quirky weird nerds who had interests that nobody else kind of had.

1:01:39And they were left to their own devices and lost in their imagination to like gaze at their navels and wander around lonely, like reading poetry or listening to Fugazi or whatever it is. And these experiences become formative in kind of crafting the uniqueness that makes people not only special and accomplished in their own right, but beautiful. And that is the true standard of beauty should be inhabiting the fullness of who you are. It's self accepting of your unique like gifts that you have to share and standing tall on your own two feet. Even if you're not six foot four and just owning your place with like real self-esteem.

1:02:35Self-esteem that you earned out in the world by not apologizing for who you are or how you look, but instead having the gumption to plant your flag and be the freak that you are. Because I'm telling you, like later in life, all of these painful experiences that feel like they're never gonna end are just blips on the radar and data points that if you use them properly can become powerful tools, if not superpowers in helping you craft an identity that feels right to you and becomes a gift for the rest of us.

1:03:21Adam Skolnick:Very well said. The last thing I can contribute to this is if things were going so well at home, I wouldn't have been to 50 countries plus, you know, in six continents. I wouldn't have gone out looking and trying to find my place and find who I am and find happiness. And that external search then led to the internal search. And so things not being A plus in your head and heart and in school and at work, it could be just a catalyst to all of this that you're talking about. And so we have to keep that in perspective too. It's like a perspective shift in multiple ways. And I'd encourage you to do it rather than fall into the trap of supposed quick fixes or demonization of women and girls or yourself, even worse, demonization of yourself and who you are and how you look, because it's much more interesting to be interesting.

1:04:24Yeah. And the most interesting person is always the person who is most interested in other people in life, in what you're doing, you know what I mean? Like, so get interested in your own life and in the lives of other people and in the world. The search for meaning, that's innate to being human. We're all on a search for meaning. But what I'm telling you is, you're not gonna find the answer looking in the mirror. End of podcast.

1:05:00That's it for today. Thank you for listening. I truly hope you enjoyed the conversation. To learn more about today's guests, including links and resources related to everything discussed today, visit the episode page at richroll.com, where you can find the entire podcast archive, my books, Finding Ultra, Voicing Change, and The Plant Power Way. If you'd like to support the podcast, the easiest and most impactful thing you can do is to subscribe to the show on Apple Podcasts, on Spotify, and on YouTube, and leave a review and or comment. And sharing the show or your favorite episode with friends or on social media is of course awesome and very helpful.

1:05:40This show just wouldn't be possible without the help of our amazing sponsors who keep this podcast running wild and free. To check out all their amazing offers, head to richroll.com slash sponsors. And finally, for podcast updates, special offers on books and other subjects, please subscribe to our newsletter, which you can find on the footer of any page at richroll.com. Today's show was produced and engineered by Jason Camiolo. The video edition of the podcast was created by Blake Curtis and Morgan McRae with assistance from our creative director, Dan Drake. Content management by Shana Savoy, copywriting by Ben Pryor.

1:06:20And of course, our theme music was created all the way back in 2012 by Tyler Pyatt, Trapper Pyatt, and Harry Mathis. Appreciate the love, love the support. See you back here soon. Peace. Plants. Namaste.

1:06:54you

From the publisher

Bone smashing. Steroids. Crystal meth. 13-year-olds letting AI judge their faces. It's called looksmaxxing – and it presents as self-improvement.

Underneath, it's a deftly weaponized pipeline to nihilism, misogyny, and self-destruction, consuming millions of young men right now.

Adam Skolnick and I sit with all of it this week – what it is, why it's spreading, and what the real antidote looks like.

If you have a young man in your life – or you are one – sit with this.

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