In short
The Run-Through with Vogue - Episode Summary
Episode Title
Branden Jacobs-Jenkins Unpacks Purpose | PLUS What Tariffs Mean For Fashion
Podcast Description This episode features a conversation with playwright Branden Jacobs-Jenkins, who discusses his new play Purpose, directed by Phylicia Rashad. The episode also includes a segment on the implications of tariffs in the fashion industry with Hilary Milnes from Vogue Business.
---
Key Themes and Discussions
Branden Jacobs-Jenkins and Purpose
- Background: Branden Jacobs-Jenkins is celebrated for his impactful plays, including Appropriate, which won three Tony Awards.
- New Play: Purpose follows a Black political dynasty grappling with family secrets, set during a weekend gathering where tensions arise.
- Character Dynamics: The narrative is told from the perspective of the youngest brother, who brings an outsider to the family gathering, catalyzing revelations.
- Artistic Influences: Jacobs-Jenkins cites Tennessee Williams as a significant influence, particularly his ability to portray complex family dynamics.
- Intergenerational Themes: The play explores the legacy of family, trauma, and the impact of historical context on personal identity.
Tariffs and Their Impact on Fashion
- Recent Changes: Discussion around President Trump's announcement of a rollback on tariffs for most countries except China, where tariffs are set to increase significantly.
- Consumer Impact:
- Consumers may experience unexpected shipping fees due to increased tariffs, affecting online purchases from Canada and other countries.
- Retail prices are expected to rise as companies adjust to new costs.
- Fast Fashion's Future: The potential consequences for fast fashion brands like Shein and Timu, which may struggle to maintain their low-price models under increased costs.
- Environmental Considerations: Some analysts suggest that the tariff situation could lead to a reevaluation of the fashion supply chain, potentially fostering more ethical practices.
---
Key Takeaways
- Family Drama in Theater: Jacobs-Jenkins believes in the power of theater to explore complex emotions, particularly painful or "ugly" feelings, creating a space for empathy and understanding.
- Collaboration with Phylicia Rashad: Working with Rashad has highlighted the importance of detail in performance and the emotional lives of characters.
- Fashion Industry Adaptation: The fashion industry will need to adapt to the new economic landscape created by tariffs, with potential shifts in production strategies and consumer behavior.
---
Pivotal Moments
- Jacobs-Jenkins Reflects on Identity: He shares insights on how historical trauma influences the identities and dynamics of families, particularly in Black communities.
- Discussion of Tariffs: Hilary Milnes provides an in-depth analysis of how tariffs will directly affect both consumers and the retail landscape, raising questions about the sustainability of fast fashion.
---
Conclusion This episode blends the discussion of contemporary theater with critical insights into the fashion industry's economic challenges, showcasing the interconnectedness of culture and commerce. Branden Jacobs-Jenkins’ perspective offers a profound look at identity and legacy, while the fashion segment emphasizes the practical realities of current political decisions.
---
For more episodes, visit [The Run-Through with Vogue](#).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:27This is The Run Through. I'm Chloe Mao. family drama that I feel like is such a well-worn genre of theater piece, but he has completely reinvented it in a new way. And it centers on a Black political dynasty and the secrets that come out when everyone comes home together. And it's extremely funny and poignant and directed by Felicia Rashad, who everyone's in love with. We all agreed. Brandon obviously made his big waves last year on Broadway with Appropriate that won three Tonys. And his plays Gloria and Everybody were also finalists for the Pulitzer Prize for Drama. Choma, did you see Appropriate?
1:15I didn't, actually. I feel like when I come to New York, I should... Oh, you should see Purpose. You would love it. It's so good. And actually, funnily enough, before becoming a full-time playwright, Brandon worked at the New Yorker in the fiction department back when our Condé was at Four Times Square. Oh, no way. So it was really funny to talk to him about that. And he has two little daughters named Indigo and Neon, which we were obsessed with that naming situation. Love that. But first, headlines. Hi, everybody. Quick caveat before we get fully into headlines. I am currently in my office recording with our producer, Stephanie Kiryuki.
1:58That is because when we originally recorded this episode at noon on Wednesday, it was a couple of hours before President Trump announced a rollback on most countries' tariffs, except for China, which the administration says it actually plans to increase tariffs to 125 percent. I was in a different meeting around 1.30 p.m. and got a New York Times push alert and audibly gasped, oh, fuck. So we are rolling with the punches here, as I think most people are. And we had this conversation with Hillary Milnes, the Executive America's editor at Vogue Business, before this news. But because there's still so much uncertainty about what the effects on consumers and fashion could be, and because right now Trump is saying that it is only a 90-day rollback, we wanted to still share how the tariffs could affect consumers and the industry as a whole.
2:53And if anything changes by the time you hear this, take it all with a grain of salt. All right. Here's our conversation with Hillary. Yeah. Hi, Chloe. Hi, Chema. So happy to be here. Somehow tariffs have taken over my life recently. I can imagine. Can you catch us up on where things are at the moment? Yeah. So, you know, I think you mentioned it. The biggest news as of yesterday was the increase on China's tariffs. But we've seen China slap retaliatory tariffs on the U.S. as of this morning. China's tariffs now on the U.S. imported goods are 84 percent. Are consumers seeing the impact yet? What consumers are seeing now, we started to see some really interesting reports.
3:37Mostly I've seen it on social media, on Instagram and TikTok. If you look back at, take one tariff step backwards, China, Canada and Mexico already had tariffs placed on them earlier. this year. And we have seen people reporting that if they're getting a shipment in from Canada, say you love shopping on Essence, as I do, or any distributor that's based in Canada, people are getting emails from UPS, the post office, FedEx, saying that they're owing hundreds of dollars, sometimes thousands of dollars on receipt of their package. And if they're not willing to pay it, they have to send it back. So that I think is we're going to see more people encountering these delivery fees that are kind of unexpected.
4:22I think we hear a lot about prices going up, but it is impacting shipments into the US as well. But in general, prices are likely to go up as well. I've heard from some executives and analysts that it could be as soon as this week and that retailers are repricing things on the floor to try to hedge and buffet this increase in cost that they're about to face. And then, you know, down right down to fast fashion, we're seeing ultra fast giants like Shein and Timu. They're losing a shipping exemption that let them send packages under$800 into the U.S. at no duties. So the price of everything, I think you can expect to go up slightly at the least.
5:04Wow I mean is this going to have like is this is this going to have a put the deft ale into fast fashion if if it's no longer kind of viable to like you know when I think about brands like Shein who you can buy an entire outfit for under$20 like is are we seeing the end of that kind of I guess retail model? Yeah, I think there's two trains of thought there. On one hand, if Xi 'an's prices go up even by a couple of dollars, would that make people reconsider whether or not it's actually worth it? Will Xi 'an be able to maintain its model? Don't really know. Xi 'an is looking into expanding its distribution and manufacturing network, but China's actually pushing back on that as one of its tactics against the U.S.
5:54So it's really putting, you know, companies all over the world into these really difficult positions and consumers as well. I mean, is there any silver lining? Are there any opportunities? Environmentally, too, if there's less fast fashion being produced? Yeah. Yeah. So now we've heard some analysts and executives say that, you know, could this be the galvanizing event that causes fashion to rethink its supply chain, how it makes things? this fashion supply chain is riddled with you know really unsavory things like forced labor and you know cheaply made goods and you know environmental havoc so could this lead to fashion moving out of you know some of those habits it feels a little pie in the sky right now but i have heard some people start to say you know let's try to find the good in this and just you know reiterate why we exist in the value chain and you know customers will we'll start to see that as well.
6:51Because you did say, I think it was, I don't know if it was your article or someone else evoked business, but that there was an estimated 50 million customers were lost last year in the luxury goods area. And I just wonder how much that increases in 2025 if this continues the way it is. And I think, you know, already, like when, if the economy is, you know, inflation aside, if there's a cost of living crisis, it's luxury customers that are the most insulated. But when you see global stock markets starting to crash and spiral, that's no longer the case. They're no longer as protective from that.
7:27And I think just the uncertainty is not great for luxury sentiment, consumer sentiment, confidence. People are a little distracted right now, I think. Do you think any companies will consider moving manufacturing to the U.S.? I mean, it's cost prohibitive. I can't see it myself, but like what could that be something that a model that could work for for businesses that have a big, you know, they have a big market in the US? Something that I don't think executives or the industry ever really considered, except, you know, maybe now that their backs are up against the wall, it's, you know, the cost to set up some more production or manufacturing here versus the cost of the tariffs.
8:12I think right now it's wait and see. Everyone I've heard from is saying that even if you think about local American companies like Gap, American Eagle, Abercrombie, there's just not the capacity in the U.S. right now. So it would take years of building that up. at the same time, raw materials that just don't exist here. Like that is, that has to be imported in and the tariffs on those are really high. So I think we, but we have heard from some executives that they are considering, you know, what could we move here to sort of move some costs around? Obviously, denim, cotton, a lot of that, you know, does exist in the US, but the costs are higher, as you mentioned, and there's a lot of challenges in the way.
8:55Well, I guess, Hilary, just a follow-up to Choma's question. Are there designers in the U.S. who already are doing their production and distribution here who are going to benefit from this, who maybe have an edge now? Yes, there definitely are. I think we've talked to a couple of designers, especially, you know, bridal. We've talked to a couple of bridal studio owners who can design everything's here at their ateliers, everything except those materials. So that's kind of a sticking point. And then I think they're worried about increased competition coming in and the capacity of the manufacturing partners that they have.
9:33We heard from one denim manufacturing CEO that was kind of making an appeal like if we are already manufacturing in the US, shouldn't we get some kind of exemption from tariffs on materials or something like that? But, you know, I think he acknowledged that that was kind of a long shot. I think it it raises questions. You know, what are the real motives of these tariffs? Is it to actually increase U.S. production? It kind of feels all over the place. Thank you so much, Hillary. This is so helpful. And I really do feel like you explain things for us in a way that I feel like I hadn't completely internalized yet or processed.
10:10So thank you. Okay, good. Yeah, thank you, Hilary. Like you said, it's a little, it's definitely messy, so I appreciate it. But thank you, guys. Enjoy the rest of the episode. All right. Thanks, Hilary. Thanks so much. Bye. Bye. Bye. Okay, Choma, how's your week going? It's going pretty good. How's yours? Good. Everyone here is still recovering from White Lotus. And Emma Spector did a very funny piece on the penalties, or spoiler alert, the penalty for a dirty blender should be death, which people really loved. I posted it on my Insta stories and I got I have not gotten that many responses to an Insta story since I like announced Alice Albert's birth.
10:47It was like people feel very strongly about their blender hygiene. I mean, I questioned that, too. I was like only like a teenager. I know. A grotty teenager. Who wants to get drunk. Like, why wouldn't you already can't wait for the next one? I know. Radhika on your team, Radhika Seth, did a great sort of everything we know about season four already. And it is confirmed. It will likely not be until like 2028, because last time there was a two to three year gap between them. 2028. I mean, no one knows, but we're just speculating based on past gaps. And there's been some Easter eggs about producers have said probably we'll go back to Europe.
11:31but then someone said oh maybe it'll be like skiing which I think would be really fun but then apparently Mike White is not a fan of the cold so don't blame him don't blame him and then Elise did a really fun piece on sort of all the different other Four Seasons properties it could be and the Marrakesh Four Seasons I feel like could be a really fun take so anyway things to look forward to getting lost in the murder in the zoo yeah that could be interesting exactly I'm excited because I'm going to have Hacks fill my White Lotus hole starting Wednesday night. And I love Hacks. I love Jean Smart.
12:11So that'll be apparently the season's great. It's Salone del Mobile in Milan this week. Liam Hess is there. And there are so many fashion brands doing design collaborations, launching home things. the row did in the most the row way ever they had this like hush hush secret appointment where they just said meet at this address at tk hour and so them uh liam showed up and his piece was so funny um he described little ingots of crumbly parmesan and then he walked in and it was uh paschmer sheets and he also made me laugh because he had a line where um he overheard someone saying that they considered including off-white in one of their colorways, but it was too bold.
13:04And our very own Francesca Ragazzi has an event at Salone, so it was good to hear from her today. They're doing an exhibit, which I think explores the history of shopping, if I'm correct, and it's open to the public. So it kind of is a follow-up to the big 75th anniversary exhibit that was like such a blockbuster that they did in Milan. So I'm sure it's been a fun week for our friends at Italian Vogue. We're also doing a piece on street style at Salone because there's an argument that Salone street style is better than Milan fashion street style. I mean, I think it's probably, it's like the art crowd versus the fashion crowd, right?
13:46I'm always more excited to see art at like a freeze, for example, because it's different and it's more just a different, you know, I kind of know what to expect with the fashion crowd and I like to be presented with something outside of my world. It's always a bit like that, no? Yeah, totally. Also, it's less peacocking. People just dress cheekily to go about their business. Exactly. They're not thinking about the labels or if they're wearing the row or whatever it is. But they probably are wearing the row still. Peacocking. Coachella kicks off this weekend. I'm not seeing the... I mean, people really dress to impress at Coachella.
14:24They dress to be seen. Listen, let me be clear. I wrote a story that went viral about the death of Street Style at Coachella. Oh, we have to pull that back up. Laya's doing a piece for her advice column this week on how should I really dress for Coachella. So we'll be making sure to interlink to. And so, Coachella, how do Street Style's death at Coachella? I mean, listen, I'm someone who went back when it was when festival style was much more kind of organic and designers were being influenced by festival style. And you saw festival girl style sort of on the runways. But it wasn't something that was so cliche and it was pre all the kind of flower crowns and all of that.
15:06But obviously you had this. It was like Kate Moss in the wellies. Yeah. Lady of the Canyon is specifically. I don't know what that means. but like just very just like you know like hippie living in laurel canyon like that kind of vibe and i went and it was when coachella was much more less commercialized and you could buy a ticket for the day and i went because i was a huge fan of prince and i saw prince perform oh my god what year is this it was 2008 it was like one of my best memories ever i kind of continue to go actually for vogue the first year i didn't go for vogue it was like for my birthday because it's always around my birthday.
15:46And we kind of went on a whim and were able to get tickets that day. And it was just like, it was mesmerizing. And it wasn't crowded. It wasn't like you didn't feel like you were cattle being forced through these weird like electric gates. Like it was super amazing. And then things started to change. And each year when I just felt like, well, this isn't for me anymore. And obviously I aged out of it. I didn't go, but the Beyonce one was one I did feel like FOMO for. that one was like that that homecoming one was just like i felt like oh i really wish i would have seen that i remember watching it on youtube and just being like i feel like lady gaga is going to be that version of that that the excitement around her she's a headliner this year and i think it's going to dictate what her tour could look like um christian is going and he's very excited about Gaga.
16:38He's a little monster. Oh, yeah. I think for the little monsters, it's going to be like, it's going to be mega. And I just can only imagine what Gaga's going to wear, like the costume changes. It's just going to be a big, huge performance. And it is kind of an amazing set. There isn't anything like it. The sunsets in the desert are just like, you know. Wait, so Choma, you are coming to New York next week for the Ralph Lauren show? Yeah, I'm really excited. You know, I love coming to New York. And, you know, there's nothing more New York or American than Ralph Lauren. So I'm kind of excited. I think it'd be fun.
17:17And then I get to see you and hang out with you. Oh, my God. I know. It's going to be Gangs Back Together again. We love an in-person Choma visit. I can't wait. I'm very excited. I'm just figuring out what to pack. All right. Bye, dear. Good luck with your packing. Thank you.
17:39The run-through will be back in just a moment.
17:55You come to the New Yorker Radio Hour for conversations that go deeper with people you really want to hear from, whether it's Bruce Springsteen or Questlove or Olivia Rodrigo. Liz Cheney, or the godfather of artificial intelligence, Jeffrey Hinton, or some of my extraordinarily well-informed colleagues at The New Yorker. So join us every week on The New Yorker Radio Hour, wherever you listen to podcasts.
18:28And we're back with Brandon Jacobs Jenkins. Brandon, we are so excited to have you on the pod. We went on a group outing to Purpose last week, and it was really a delight for all of us involved. Thank you, guys. And the crowd was so loud. They were laughing so loud. They were extremely activated. What night did you guys come? The Saturdays have been lit. Really? Yeah. We came out on Thursday night. Yeah, that's when they're, yeah. But, like, for 7 p.m., I mean, people were ready to go. Yeah, I'm happy to hear that, actually. I think laughter's great because it means people are listening. Absolutely.
19:01Yeah. And in that house especially, like, it envelops you. Yeah, it's really intimate. It's the smallest Broadway house. She rolled that right off. I did, I did. Fact finder. Talking about the size of all the houses. Yes. Like, hey, it's the smallest. Yeah, it's the playhouse. It's the most important place. You make no money, but, you know, you really get a vivid experience. It's a jewel box of a theater. Yeah, a jewel box of a theater. That is such a phrase I, like, need to retire. A jewel box of a theater. Yeah. Yeah. Brandon, for the listener who has not seen Purpose, can you give us an elevator pitch description of what the show is about?
19:36Sure. Yeah. Purpose is a family drama or I guess comic drama, some people might say. And it centers on a black political family that has had dynastic ambitions. And it's set during the weekend when the oldest son who is a, what's the word you would use? It's like a politician who ran afoul of law and spent two years in prison dealing with that. He's returned home. And it's narrated by this youngest brother who's a bit of a recluse who works as a nature photographer. I don't know, like any family drama, it's like hilarity ensues. You know, it's like the youngest brother brings home a friend by accident named Aziza, who was his neighbor in Harlem.
20:28And she's the kind of catalyst that, you know, wow, I'm doing a terrible job of summarizing this. No, no, that's great. Every family drama needs that outsider catalyst. Yeah, exactly. My teacher used to say there's two kinds of plays. It's either people go on a trip or a stranger comes to town. This is definitely a stranger comes to town kind of play. And it's an amazing ensemble piece that follows in sort of a tradition like Appropriate did, which was, of course, the play that you had on Broadway last year. Do you call it Appropriate or Appropriate? I call it Appropriate, but obviously the homonym is intentional.
21:01Yes, yes. Appropriate is appropriate. But it both shows, yeah, follow in a sort of tradition of like American family dramas, right? that like, you know, famous examples by like August Wilson and Eugene O 'Neill, kind of these kind of really sort of, you described them in the context of Steppenwolf as like muscular, I think. Yeah, muscular realism. Yeah, that's Hedder House style. And I mean, I wonder where kind of your affection for that genre, that kind of family genre came from. Well, you know, honestly, like artistically, one of my most important early aha moments was reading The Glass Finagery by Tennessee Williams, who really, I think, holds the crown for this kind of drama.
21:42I mean, I'd say the best one ever written is by Eugene O 'Neill, but if you take together Cat on a Hot Tin Roof, Blue Ass Finagerie, and A Streetcar Named Desire, like, Williams wrote all those, and those are to me, like, pinnacles of the form. And in fact, I think this play in some ways is homaging a lot of them explicitly and not explicitly. And I remember, like, I was, like, home from college. I'd take my first playwriting class. I was, like, home for, like, a fall break at this little cafe. I took myself to a cafe by myself because I was so artistic and already then, just being a writer. And I remember sitting on this couch and reading this play that had been assigned and not leaving until it was over and feeling completely blown away.
22:21And to this day, I'm still incredibly sentimental about that play. Glassman Asher made this play. Did you only buy one coffee? I don't even know if I bought coffee. Wow. Yeah, guys. We were talking about the aughts where you could do that. Wow. You know, there was about these rules about no laptops. It was just free. It was the Wild West of coffee shops in Silver Spring, Maryland. But I'll just never forget that experience. I've only had that a couple times with something where I started and I wouldn't get up until I was done, basically. And that played on it. It just spoke to me on like a thousand levels.
22:49What's the last thing you read that did that to you? Well, I mean, I was going to say, and I'm not blowing smoke, that when I was reading a version of the script for purpose in preparation for speaking to you, I was like, I was riveted. I was reading like a book. I was like, this was so fun. I was like, I was responding to things. I was laughing out loud the first time that Claudine refers to Naz as my weird son. I was like, oh, well. I mean, obviously it makes sense later. But like I was, yeah, I was cackling away. Otherwise I'm like, I'm not reading. I don't know. Yeah, I love that you also wrote like an early draft.
23:21Like we did so much work. I hope maybe you didn't see the differences. Oh, I think I saw, I noticed some things that felt new. But yeah, it's still, but you know, obviously a lot of it was the same. But anyway. Do you find that people who have seen different versions of your work notice the differences? or you don't want them to notice it. Sometimes. I mean, first of all, people who have seen early versions and come back are to me my favorite people. You get the platinum pass. Oh my God, the Jesse Green Mea Kuba? I just read that yesterday. No comment, but that is a wild experience. Yeah, that was definitely wild because I think...
23:54I've never read anything like that. Well, my teacher in college talked about how... I'm going to go down this path because it makes me sound like I'm comparing myself to Beckett, which I'm not, but it's very rare that that happens. But most famously, oh, my God, let me stop saying this. I don't know if people are being like, Brandon thinks he's Beckett, so we're going to stop. But off the record, you know, famously, Waiting for Godot, when it premiered in the States, got a horrific review from Brooks Atkinson at the time, who was, like, the Times critic. And then a week or two later, he was like, wait, I was totally wrong.
24:23This place is genius. And that's why Waiting for Godot is, like, Waiting for Godot. Yeah. You know? Wow. So I was, like, kind of shook that I had, like, a much humbler, you know, experience of it. But the truth is, like, you know, I do think it costs a lot for a critic to say they're wrong. And they should be doing it more often. You would think, right? You would think. I didn't sort of—again, I don't really read criticism. I just—I only get, like, the secondary gossip from my papers. You really don't read press about it? I really don't. That's amazing. I haven't read a review in, like, five or six plays.
24:54God, that is such good self-hygiene. Because you wind up getting what you need anyway from your friends and colleagues and your agents. It's like osmosis. Yeah, I don't want, like, someone's language in my—it's like a bully. Like, I don't want that haunting me for my whole life, you know? That's interesting. Have you had the experience of people who saw this show in its original run in Chicago and have now seen it in New York? A ton, a ton. Like, there's a friend of mine who just emailed me and said her mom, who saw it in Chicago, has flown herself by herself to New York today to see it. I'm, like, so touched by that.
25:23That's amazing. Shout out to Nicole Scott. But, you know— These devoted fans. For whatever reason—and the truth is, like, Chicago is an incredible theater town. I mean, they are really, they are super possessive of their theater because they are really in competition with New York in terms of who does it best. And they really rep their theaters and their actors and their audience, you know, very hard. And so I've had a lot of folks fly out to see the show and they've been, thank God, saying they feel like there's improvement there or it's as good. That's all you want. The worst thing you want is someone being like, you missed your exit.
25:54Like, it was so much better in Chicago a year ago. That toolbox of a theater? Ruined it. Exactly. Stay away from jewel boxes. Yeah, that's exactly right. Has the play changed a lot in the last 10 years? Because I think it's amazing that you received the commission for purpose, what, a decade ago? Well, it's hilarious because, yes, a decade ago. But TBH, like, or, sorry, I'm not typing. To be honest, you know, I didn't really start writing it until, like, three years ago. You know, but, you know, you let ideas percolate, you know. And I think when I start, you know, Steppenwolf approached me. people don't know stepmolfe is like the premier acting theater probably honestly i would say in the world to be to be honest like they're an actor actor driven they're actor ensemble based theater maker based but really actors run it and they are very specific when they come to you they're like we're not just asking you to play you have to think about these actors we have and they're all like cadillacs you know so i would remember like i got that when i got the offer i like go to their website i'm like scrolling through and i saw three faces who are still in the show which is crazy that was alana rainis john michael hill and glenn davis who i actually seen in new york in various plays and always been like this person you know um and so the first thing you're thinking is like okay these three actors what do i want them to do and i was like i want them to be in a family i know that much i want them to play siblings it happens that in real life they're very close and then i was like and i want to set in chicago and that's kind of all i had and then you just let your subconscious percolate long enough suddenly these like relationships suggest themselves and the family and the context.
Read the full transcript
27:25And so it's kind of magic. It's like a miracle. And all three of those performers are so good. Incredible. I mean, everyone on the show is so good. Like, it's a really good group. But like, let me shout out Alana Arenas. Oh, my God. Who like people did. I mean, I literally was like, I just want people to meet Alana Arenas. Absolutely. She plays Morgan in the show and she has some of the most incredible scenes. We're dying. She really. She's a genius. You gave her some good material to work with. I mean, she's amazing, but... She does it. She does it. I mean, I feel like I was... You know, it feels like I'm tailoring, honestly.
27:55I'm saying that because I'm in Vogue. I know what tailoring is. Do I? But the idea that, like, I could write something to someone's strengths and really try to pull out their talents. And she was just so obvious because her powers are, like, magic. Like, what she does with words and the way that she can just, like, play the rhythm of a scene. And by the way, she does a different performance every night. Oh, really? Yeah, like, it's always the same character, but she'll place things in different places or she'll, like, have an emotional break in a different moment. and it'll like ripple through the whole play and it'll force the other actors to make different choices and that's like, nah, that takes like incredible technique and talent to pull that off.
28:29She's incredible. Makes it so alive. Yeah, exactly. That's what you want, right? You want it to be alive, yeah. Yeah. I mean, one sort of theme of the show certainly is kind of, there's an interesting kind of like intergenerational kind of dynamic happening where you have this sort of Potter-familius, Sonny Jasper played by Harry Lennox who is kind of thinking about his legacy and kind of thinking about the sort of sacrifices that he's made in his life for his family and to kind of like, you know, for the sake of racial equity, kind of think, he's quite an important man and kind of thinking about sort of what his life's purpose has been.
29:04And then you have his sons who are part of, of course, like the other generation, kind of thinking about where they fit into that, thinking about kind of what impact they can make. And I wonder where that kind of idea came from, like what sort of was inspiring that sort of concept for you? Well, two things. I mean, one that's less, well, there's a personal one and then there's like the artistic one, which is I wanted to write a play about a Black dynastic family, which really doesn't exist in this culture. Like we don't have like Rockefeller. We don't have a name that we associate with like generations of influence, wealth, and power.
29:40And we do kind of have them, but the story's kind of often the same shape, which is within one generation, that all that kind of cultural capital is squandered somehow. And I wanted to sort of see if I could make drama out of that. And I also had this moment with, I mean, my parents were both just in some weird way lucky to have been born when they were born because it was in that window of like LBJ Diversity Act. So they were incredibly intelligent people, but like schools opened up and education opened up in a way. Like my mother's one of the first black women who graduated from Harvard Law School.
30:11You know, my dad was like a randomly, literally became a dentist because he was walking down the streets of Baltimore. and a guy in a doorway of a dental school said, hey, you, come over here. And not joking, this is the story of how my dad became a dentist for 40 years. Wow. Anyway, so, but I also had this moment where I was like, are my parents traumatized by history? You know, they both grew up during segregation. They were both from the South, grew up in the South. And I get to grow up in this moment where I have all this amazing language around, like, fragility. And, like, you know, and they didn't have that.
30:44They just lived their lives. And I'm like, how much of that trauma expressed itself in their kind of, you know, there's something very experimental about the lives they had to live because no one had done that before. and I wanted to kind of put that on stage somehow. Like think about like how a person could be this extraordinary warrior for social justice and actually in some ways in his lifetime have seen the fruits of his labors play out in society and yet domestically there's like a cost to that that no one registers or talks about or explores and there must be some emotional story there about how the kids can or can't engage that legacy you know what it let them have or not have I don't know so that stuff all kind of was swimming around your mom as you said was a lawyer and a business woman is there any of her in Claudine?
31:36well yes Claudine's a lawyer but I was just talking about this with someone in the car because she's seeing the show on Saturday and you know I think like the worst thing that could ever happen is your child becomes a writer like I remember early on like in my early plays I were just like crazy and had nothing to do with anything. My mom said she would, like, go to them. She had to see them twice because the first time she'd be, like, frozen in her seat, like, waiting to be embarrassed. Yeah, like, waiting for, like, the family secrets to be spilled. And, like, I'm like, sorry. In my play about, like, minstrelsy or whatever, she's, like, waiting for me to, like, talk about her mom.
32:09But, um... And then she'd relax and be able to see the show, you know? So I'm kind of, like, waiting to see what she sees in this one. But... That's funny. The answer's kind of no. Like, my mother was actually quite... I think Claudine is a conservative-leaning woman in the sense that she's, like, religious. She is—her social form of organization is the church. You know, my mother was, like, very radical. She was a single mom. You know, she was an entrepreneur. She kind of, like, did whatever she wanted to do. And she definitely had no interest in sort of subscribing to patriarchal systems or, like, things that kind of emphasize that.
32:49Like, she really taught me what feminism was when I was truly a toddler. And so the answer is no. And yet, like, there is something about having parents who are lawyers. And, like, I have a lot of friends whose parents are lawyers, especially your mom. Like, if you have a mom that's a lawyer, it's a very specific mom energy. And, yeah, so in some ways, yes, but also mostly no. Because Claudine is, like, low-key terrifying, especially toward the end. Yeah, and my mom's not terrifying in that way. But she definitely is, like, knows the law. you know and she can talk you knows how to use it yeah she just knows how to use language in a way that lawyers know it's powerful it's powerful yeah it's really powerful lawyers can they can litigate at home yes and you I think you raise really verbal kids too yeah oh that's interesting yeah you're always just talked out of everything you want in your life with your mom like tricking you into thinking that what you want is not what you want yeah this is not therapy podcast right this is definitely a vote podcast fashion my mom likes fashion That's not true.
33:49I had an aha moment after when I was reading about the play that many Chicagoans identified Jesse Jackson, Jesse Jackson Jr., which we don't have to address or not address. But I thought that was interesting. Didn't I just was like, oh, I think other people totally miss that. Like people don't really know that wouldn't know. Once I read it, I was like, oh, good call. But it didn't in the viewing. It did not occur to me. Yeah. Yeah. I mean, there's a lot of families being referenced. I think, for whatever reason, the Jacksons are, like, the most legible to people. Yeah. But it's definitely disappointing if you come in looking for, like, the story of the Jacksons, because it definitely takes a turn.
34:30It's just not O'Meara. Yeah, it's definitely not. I mean, it shouldn't have been a cabaret. But, you know, I think, yeah, in Chicago, that was super vivid. Yes. You know, and I really, and you had people coming, I had people coming up to me after the show being like, how did you know? And I'm like, I really don't. Beekeeper? Well, I also was like, guys, I just read a bunch of articles about a bunch of families, and whatever showed up, showed up in the show. But it's, you know, what a remarkable human he was. I don't know, it still is. Are there other namesake families? I don't want to be sued.
35:02So I'm going to be chill about that, and Nicolette will follow if I'm short an email. But, you know, Chicago, it should be said, is like a black political town. And like if you want to be in politics and black, you have to go to Chicago. I mean, that's the Obama story. What was interesting about Kamala is that she was a different iteration of that story because she was new money West Coast. She was mixed race, but she went to Howard and she was AKA. So like some of the signifiers were there, but some of them weren't. And, you know, but Chicago is like is that's it's Chicago and D.C. Yeah. You know, and I grew up in D.C.
35:39My family was like I call it like Congressional Black Caucus adjacent. sense. So, like, I have a lot of my mother for a while worked in politics. A lot of my, like, godbrothers and sisters growing up were from political families. So, you know, and of course, the Jacksons were at the center of that storm in some ways, especially from, like, the 70s, 80s, early 90s. Yeah. Given that, like, personal context for you around, like, those sorts of families in D.C. and sort of the similarities, I guess, between the kinds of, like, black families that you see in DC and in Chicago. Like, were you, in terms of, like, the set design, like, this kind of, like, amazing house that serves as the set for the show, like, were you kind of weighing in on what that should kind of look like?
36:21Like, how to kind of telegraph that kind of Black power wealth, like... How many props are written into the script? I mean, you know what's so funny about that is if you really do the research about these families, people love to describe their houses. Like, every profile is, like, you know, it's like... So it's easy to kind of get that data. But this is kind of where I have to give it up to Miss Felicia Rashad, who in her own way is an ascended. Oh, of course. And she had a lot to say because she was in these houses. She knows these people. She's, you know, and so she really chose those colors.
36:57She was like sourcing that art. She can tell you the story behind every choice so that she can tell you what each of those objects is saying about that family in a way that I was like, you must do what you want to do, Miss Rashad. That's amazing. We did all notice we were very impressed with the photos. Yes. Those are the best parts of the set. You mean the ones upstairs? Yeah. Yeah, because we were like, is this AI? We were like, guys, I'm not even going to tell you, but they're my favorite parts of the set and you kind of can't even see them clearly unless you're looking for them. But, and there's, by the way, when the understudy goes on, they all change.
37:27No way. Yes. Oh my God. That's incredible. That's incredible. That's such magic. No, I know, I know. It's so good. For those who, yeah, I don't want to spoil it, Lennox, who plays Solid Jasper, there's all these incredible, they seem AI-generated, but they're not. Yeah. Like staged, he's hanging out with Rosa Parks, a young version of him shaking him all, Kay's hand. It's so weird. I also love that, I remember there was a part in the play where Morgan refers the ugly statue. Yes! Well, that's specific. Of course, you mentioned Felicia Rashad, who's the amazing director of this production, and I know that in many ways she was kind of like a dream collaborator and kind of like a dream person to be attached to this.
38:11A dream for all of us. Oh my god. My commencement speaker. No kidding. When I interviewed her on the phone I was losing my mind but anyway. Can you tell us a bit about like what you've kind of learned working with her because I mean something that you talked to me about was how you know she has you know of course an amazing sort of background in the theater working with all these amazing artists and has like you know this kind of really incredible rare experience but yeah what of that has kind of like stuck with you in this process yeah i mean the thing about miss felicia we call her miss felicia yes i feel weird calling her anything other than somebody we call her miss felicia you know she's like a deeply deeply gracious person and i always call her a good witch like she has like good witch energy because she is she's just seen so much and met so many people that you can feel that she has designed she just knows how to be in the world in a different way and she's not a diva at all I never saw her raise her voice I never saw her like have a fit and you know she's very good at kind of getting to the emotional heart of a character like she's very she's such a great reader that you know I feel like sometimes when you're making a play you're like waiting for everyone to catch up to you because you're like yeah like look page 44 i was like her mom died like relax you know that's why she's so angry but no but she'll be like why is she eating a cucumber and she'll be like maybe she's eating cucumber because she's on a diet maybe she's on a diet she's mad at her husband like she's able to like zero in on detail and find the story in it and as a writer that inspires you because you want to hide story everywhere that's how you kind of get that texture hopefully of like richness and like fullness and these like illusions of people because she's giving actors the opportunity to like invest in their imaginations and like dive into the real, you know?
40:02She would talk all the time about this idea of like the life of the play. She wants to get into the life of the play. She wants to make, she wants to get into the texture of the reality for these people. And that's just like, I never heard a director say that before. Amazing. I want to know about the costumes in the play because I loved the Telfar sweatsuit. Yes, that's correct. I mean, Dede Aiete is like one of the, first of all, Dede. She is so busy. Yeah, because she's good. You guys, like, she was, like, nominated twice last year in the same category. Teddy A.E.T. is, like, one of the best costume designers out here.
40:34And she's so, and she works so much, but she's so rigorous. And she's so interested in, like, like this, like, what, similar to Miss Felicia, like, how costume signifies character choice. Like, the idea that always is that, like, this person woke up this morning and chose to put this on. Why did they choose this? Was it for comfort? Are they scared of something? Are they cold? you know and that all informs what actors are able to do you know I ask my child that every day right are you scared are you cold why are you wearing this again yeah so I mean Dana did such a great job and like it's funny if you like were there through the previews that jumpsuit changed like 15 times he looked like a mafioso for one of the shows we were like it's a no like you know it was really funny and she's also interested in color story so she was constantly at war with this very warm set that kind of like coppery color and she was like so mad because she's like, well, I can't just have everybody in red.
41:27You know, so she was so thoughtful and so detailed and really just like to the bitter end, it was like just changing, changing things. So she's the best. Hi, I'm Rebecca Ford, senior awards correspondent at Vanity Fair and co-host of Little Gold Men. Oscar season is upon us. Little Gold Men takes you behind the scenes of the race for the biggest prize in Hollywood. There's a hundred wrestlers in the room, but only one can be Oscar nominated. Whether you're a movie lover or an industry buff, Little Gold Men from Vanity Fair has everything you need to know about this year's Oscar race. Follow and listen to Little Gold Men wherever you get your podcasts.
42:11Quite a while ago, and so let us know if you don't agree with the statement anymore, you described theater as a safe space for all feelings, but especially ugly feelings. Yes, I still feel that way. Okay, what does that mean to you? And why is theater kind of like the place for it? Yeah. Well, a lot of people have to trust each other to make theater happen. Like you tend to show up in these like big rooms with like hundreds of chairs. And you don't really know those people. But you've all agreed to like sit down and be quiet for the most part, right? You've all agreed to face in the same direction.
42:42And you've all agreed hopefully to try to have the best experience together you can, right? And not be on your phone. Right. Totally. Totally. And like people don't go to the theater to have a bad time. No one spends that money or that time. Everyone actually, even if they're like the most critical, most bitter people you know, they still want the game to work on them. That's always it at the heart of it. So in the theater, I'm always like this is the safest space with all these other human beings to sit there and go like, am I angry about society? And like if I'm angry, like can I get through that anger?
43:11Is there another feeling beyond the anger? Because I think we fear the sort of bad feelings. You know, but actually the whole point is that we are constantly moving through feelings, right? We're always, it's always about the collection of things that we feel that actually matter as opposed to like that one moment you were jealous. Yeah. Right. I think the theater is like our gem for that kind of thing. Yeah. Totally. And I wish that people, and it's so great to be in a space where you know when those lights come up, you can leave it all behind. I have a pivot. Please. Get me out of myself. I want to hear about when you worked at The New Yorker.
43:41Okay. Oh, God. Because is it true that you haven't been back in this building since you worked at The New Yorker? Or were you at Times Square? I was at Times Square. Okay. Yeah, I was before. I was pre the move. Me too. Yeah, no kidding. And I have not, for whatever reason, had the willpower to get me to visit. Though this should be when I should actually just rip the bandaid off and like go there right now. But for whatever reason, that was such an intense part of my 20s. I was there during like 2008. I don't know when you were there. But when like magazines were closing every week, like it was a really intense moment.
44:18And I just don't necessarily want to go back. That was right after college. It was right after. Yeah. Well, I did grad school for a year. And then I, yeah, then I, so 2007, I was there from 2007, 2010. Yeah, that must have been like lucky era and like gourmet. That's right. Yeah. I mean, I was at the very tail end of it. It was like super fun. Yeah. And then when the crash happened, I was there for like, oh, hiring freezes? Like I have three people's jobs now and I make$26 ,000 a year. Do you ever miss working in an office? Like what's your daily schedule? Yeah. I mean, this is the last kind of office I worked in.
44:47I mean, I teach. I teach at Yale. So half of a year I'm commuting to Connecticut. I have an office there. Yeah. And I have a home office. And there's times when I've had like a studio. I do like the commute because I do think it's like an essential part of letting something go and opening up my other half of my life. But I do miss it a little bit. Working in media is so wild because you get news where everyone else gets the news. That is true. And then you watch the world see the news. And then it's like a whole meta level of like you're like a James Bond villain. Yeah. I remember when I told this story before, but I remember when Michael Jackson died.
45:23And David Remnick used to make these. He used to kind of make the rounds every afternoon where he would like walk the halls just to be a good boss and check on things. And I remember he passed my cubicle and I went, I was like, David, Michael Jackson just died. And he turned to me and he went, what? No, he didn't. I was like, no, Michael Jackson definitely just died. You know, David, like David Romnick. And I remember the look on his face. He, like, turned white. He, like, blanched. I could see the work he knew he had to do. Because it was, like, 4 p.m. or something in the middle of the day. He was, like, he probably had to, like, break up an issue.
45:58I had no idea what was going on. But I remember him, like, turning white and his face getting really serious. And him, like, turning on a dime and running back to his office. Oh, my God. And I was, like, media. Like, I am, like, the one who broke the news. Exactly. I broke the news of Michael Jackson's dad to David Romnick. And the world. And the world. It was so funny. But I do, I miss that stuff. And I miss, like, the nice thing about magazines is you get to see the thing you've been working on, like, happen regularly. You know, where's the play? It, like, takes me a year. Right. Yeah. This is, things are going up every minute.
46:31It's, like, the churn. Kids are like that. Kids? Yeah, but no one cares about my kids. Good transition. Although, funny enough. Tearing Carly up for the next question. Wait, this is iconic. Two icons with no boundaries in media. Is that the name of the podcast? Two icons with no boundaries in media? It is now.
46:56When we spoke, your second daughter was like immediately on the way. So now you're the father of two girls. I am. How is that going? And how did you land on the name Neon, which is incredible? LOL. Okay. It's wild. So we're like six and a half weeks in. Oh, my God. We have an incredible woman named Maria who helps us out, who's actually Indigo. Indigo's my oldest daughter, and it was her nanny from like age two or three, and now we're like hitting reset on the clock. So we have support during the day. My husband had four weeks of paternity leave, and now he's started back on Tuesdays. Now it's like my turn.
47:29Oh, man. And, you know, toddlers, toddlers, I'm talking about an infant. She's a newborn. They don't really care about you. Like, they don't really know what's going on. They don't know what night and day is. You know, they're like sleep. She's a bean. She's like a ferret. She's a larva, basically. And it's true for like two months, your kid's just a larva. Yeah. You know, they like squirm. They don't have personality. They sleep when they want. And it's kind of hilarious because, you know, we're obviously two and through because there's no whoopsies in our house. So everything is sort of like for the last time, you know.
47:57I'm always like, oh, like very sentimental. Because, you know, we had to go during COVID. And it was like, like stick, like just shock in my life. Like just jackknifed by that experience in the best way. Of course, it was like the most wonderful time of my life, but you just don't know anything. And this time I do know a little bit of stuff, so it's kind of relaxing. But also everything is kind of imbued with like wistfulness because, you know, kids are miracles. Like babies are miracles. We're all miracles. It changes the way you think about every human being. I don't know if this is your experience, but you just sort of like see.
48:31I remember feeling like I like peeked behind the curtain of life a little bit. I'm like, oh, that's what happens. Wow. So this is true. What theater have you taken Indigo to? Zero theater. I've taken her to, actually, I take her sometimes to the family matinees at the Joyce. So she's seen like dance shows because it's short enough. That's great. Yeah. That's fun. Actually, I tried to take her to Elf, and she literally walked out at intermission. I was like, this is my daughter. Oh, my God. Literally. She's like, no. The lights came out at intermission. She literally said to me, do we have to stay?
48:56And I'm like, wait, this is literally a children's musical. And you are telling me that you want to go home at intermission? Like, I'm too blue. But anyway, to answer the question, it is of neon. You know, so Indigo was kind of like a whim and like a COVID whim. And but that name like really landed for people. We thought it was like super risky and people like love it. Yeah. And we were like, well, we knew we were having our second kid. We were like, oh, this is tough because we don't want to have a complex where like our youngest daughter has to grow with ever being like. Jane. Indigo. Yeah. She's like Susan or whatever.
49:28Yeah. And so it really stressed us out because we could not figure out there's like not another Indigo. Yeah. And then we went through every other color. you know and then we had this like the game of it was that like I came up with the long list and then my husband whittled it down to like the short list of three and then I would choose on the day of and this is too much no it's great what were the other two on the three oh well I'll tell you some of those that we did not go with that were long list you're gonna do not wait y 'all are gonna judge me no matter what I say it was chaos okay cedar okay I don't hate it go on go on cedar cool cool Sequoia okay there's a theme the faces you're making you're chilling to me okay so no one can see the faces you're making but me um uh Aurora we liked Aurora okay we're very in sleeping beauty in my house right now so very very uh deep Aurora at the moment um oh Blaze okay these are fun um yeah we wanted things that yeah for me it was about like things the words that what they made you see in your mind first and I like that Neon Neon's gonna be so cool in high school, it's going to be a nightmare.
50:36Or she'll be like, or she would like curse. She's like a baby bookkeeper or something and she's just like not into it. She changes her name to Brandy or something. I don't know what's going to happen. But yeah, no, she's, so we chose Neon because it means, in ancient Greek, it means something new. And we liked that she would not, it's not, Indigo has like a lyrical thing happening with it, but Neon is like a different energy with the same color story. and so that was why we did that. Loved it. Yeah, we thought it made you think of lights. Absolutely. You know, and... They sound so good together.
51:11Broadway lights. That's so cute. What's Indigo's vibe with neon? Oh, she's great. She's a great big sister. Already, yeah. We're relieved because we would hear horror stories. I have a very good friend who's like a child's... Dare to dream. Wait, what's the age difference between yours? 22 months. And... And a lifetime of pain. Less than two years. Are they two girls? Boy, girl. Oh, okay. You're gonna be okay. A very dear friend of mine, actually Indigo's godmother, is a family psychologist. And she broke it down for us. She's like, the thing you really want is a girl first, then you want a two-year gap, and then you want a boy.
51:42That's the only stable version of siblings. She's like, everything else is like a bit of a recipe for disaster. And so, of course, we were like, why aren't we two girls? But four years has been good because Indigo has got an identity now. She's at school, so she doesn't feel like competing with her. That's huge. She also thinks it's her baby, which is insane. That's so cute. She's super, she's incredibly cute. Where are you? Well, my daughter's turning three, and I was just introduced to the term three-nager. Oh, yeah. So, you know, parenting's full of lies, as I'm sure you know, because you probably had a childbirth experience.
52:17But one of them is that people say terrible twos, but actually it's terrible threes. Oh, no. She's so bossy. I mean, last night she was like, have this carrot. And I was like, okay, she'll just eat the whole carrot. It's terrifying. You're like, where do you get this from? Who is teaching you to be this way? We're all so scared. No, totally. Your kids make you scared. And I find that insane because you were just changing her diaper. You were wiping things out of her nether regions that she didn't know about. And she's going to turn to you and be like, you're ruining my life. It's crazy feeling.
52:47You understand what family drama is about. Totally. It all comes back to family drama. Yes, it does. I get why people's moms were super resentful growing up. Because you just didn't respect them. You just did not understand what they did for you. Brandon, I want to know about what you're wearing to the Met Gala because you are on the host committee. You are a host and you will be tailored, I assume. I don't know what I'm wearing yet. I have a really amazing stylist who I brought on to help. Who's that? Right now it's Ian Bradley who is incredibly smart and so fun. And he dressed a very dear friend of mine, Lila Neugebauer, for her film junkets.
53:27Oh, yes. She could not speak more highly of him, and she's not a fancy celebrity. And, you know, it's hard because I've had Silas who are like, oh, you're a playwright, and then just never turn my phone call to take my money. And I'm like, what's happening right now? Where'd you go? What did I do to you? Yeah. So, but yes, I'm very excited. I don't really even know what to do with this event. But I also know Monica Miller, who's a genius, whose book inspired the exhibit. I know her a little bit and she one of my first plays she was she did like a talk back with me no way that's so fun so I feel a little bit like I have this in oh that's amazing through her that's a good in yeah my mindset is like have fun yeah exactly you know my museum Brandon we are so happy you came I wish we could stay here for much longer I know all good well thank you guys for having me I hope this is useful oh my god thank you so much that's it for the show this week we'll see you soon
54:28The Run-Through is produced by Chelsea Daniel, Alex DePalma, and Joanna Solitaroff. It's engineered by Jake Loomis, Luke Mosley, and James Yost. It is mixed by Mike Kutchman. Stephanie Kariuki is our executive producer, and Chris Bannon is Condé Nast's head of global audio.
54:54From PRX.
From the publisher
After winning three (!) Tonys for his play Appropriate, Branden Jacobs Jenkins is back on Broadway with another epic family drama: Purpose. This time, it's directed by the one-and-only Phylicia Rashad (swoon) and centers a Black Political elite who finds themselves at a crossroads. Chloe and Vogue’s Features Editor Marley Marius talk with Branden about identity, writing characters for the stage and how he feels about being back in the Condé Nast offices after his long-ago stint at The New Yorker.
PLUS: How does Trump’s Tariffs affect customers and the fashion industry? We invite Vogue Business Executive Americas Editor Hilary Milnes to break down the news.

