Candy Pratts Price Reflects on The Early Years of Vogue

6 Aug 2026 · 42 min · 10 chapters

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In short

Candy Pratt’s Price reflects on Vogue’s early years—especially the shift from print to online—plus fashion’s September “new season” energy, her shoe obsession, and her career path from retail window displays to Vogue.com.

Guest backgrounds

Candy Pratt’s Price is a longtime fashion executive: accessories director at Vogue in the late 1980s; executive fashion director at Style.com (now Vogue Runway); creative director of Vogue.com’s earliest days. Virginia Smith (Vogue’s Director of the Global Fashion Network) co-discusses with Candy.

Key claims

September is “the January of fashion,” with collections feeling global and more wearable than theatrical. Merchants need encouragement; “didn’t sell” talk depresses creatives. Candycast was ahead of its time—edited like a magazine, using animation/avatars to make fashion feel “alive.”

Notable examples

350 Madison Avenue office details; “chicken run-throughs” for Irving Penn shoots; Candy’s Saint Laurent interview outfit; the “elevator bank” diamond earring story; shoe styles she favors (pointy, not clunky).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Reflections on Fashion's January

2:15 to 3:38

Candy discusses her famous quote and the current state of fashion.

“So here is the one and only Candy Pratt's Price.”

Fashion Merchants' Challenges

3:38 to 6:01

Candy shares insights on the challenges faced by fashion merchants today.

“You weren't in Paris, but what were you thinking from afar when you were looking at the collections?”

A Memorable Encounter with Calvin Klein

6:01 to 11:03

Candy recounts a memorable appointment with Calvin Klein involving a missing earring.

“I think when we were here, when I was here with you, and actually with you, because you came as Andre's assistant.”

Candy's Vogue Journey

11:03 to 14:00

Candy shares her experiences and first impressions upon joining Vogue.

“Sierra has all the best active and outdoor brands for the super athletic stuff, like running gear for cruising up the trail.”

The Early Days at Vogue

14:00 to 22:48

Learn about the early experiences and memories at Vogue, including office dynamics and fashion culture.

“I wanted to move to Orles with him once.”

Career Beginnings in Fashion

24:00 to 28:00

Hear about Candy's career beginnings at Bergdorf Goodman and Bloomingdale's, including influential moments and experiences.

“Whichever you choose, delicious coffee awaits.”

Candy's Early Years in Fashion

28:00 to 30:06

Candy discusses her beginnings in the fashion industry, including roles at Bergdorf Goodman and Bloomingdale's.

“Do you need help getting them on or can you do it yourself?”

The Innovative Candy Cast

30:06 to 34:35

Candy explains the concept and development of the forward-thinking Candy Cast at Style.com.

“Tell us about your infamous Candy Cast that was so ahead of its time.”

Creating a Fashion Brand

34:35 to 36:43

Discussion on the evolution of advertising strategies and collaboration in the fashion industry.

“And we said, let's see if we can do the animation and get us to be moving.”

The Journey of Shoe Design

36:43 to 40:04

Candy shares her experience transitioning into shoe design and the considerations behind it.

“Candy, I want to hear about the shoes that you're wearing.”
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Transcript

Automatic transcript. May contain errors.

0:00Sierra has all the best active and outdoor brands for the super athletic stuff, like running gear for cruising up the trail. Woo! And the super athletic-ish stuff, like fishing gear for chilling by the creek. Nice cast. Fitness apparel to push for higher reps. You got this! And golf balls priced so you can afford to lose one. Or a few. Head to Sierra or Sierra.com for the brands you want at the prices that let you do it all. From athletic to athletic-ish, Sierra's got it. Hey friends, Olivia from OLLI. Between new routines and the ultimate group project known as parenting, you need science-backed solutions that work with your life.

0:38That's where OLLI comes in. Start your mornings off right with Maltese made to support nutrition and immune health. Choose from our lineup of gut-supporting probiotics, and we've got occasional sleep support to help the whole fam chase their big dreams. Head back to class with the number one gummy supplement brand. Stock up on Ollie.com today. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Morning decisions. How about a creamy mocha frappuccino drink? Or a sweet vanilla? Smooth caramel, maybe.

1:07Or a white chocolate mocha. Whichever you choose, delicious coffee awaits. Find Starbucks frappuccino drinks wherever you buy your groceries.

1:17This is The Run-Through. I'm Chloe Mal, and today I am so excited to be revisiting one of my favorite episodes with Ms. Candy Pratt's price. You may have heard the phrase, September is the January of fashion. Candy said this in the September issue documentary. If you haven't seen it already, what are you doing listening to the run through? Candy first joined Vogue in the late 80s as accessories director and then had many titles across Condé Nast. She was the executive fashion director at Style.com, which is now known as Vogue Runway, and she was the creative director of Vogue.com in its earliest days.

1:50She was known for really innovating the ways people engage with fashion, specifically online, and had her very popular, delightful web series, Candycast. Virginia Smith, Vogue's director of the Global Fashion Network, and I spoke to Candy about the old days of Vogue, and they told me what a chicken run-through is. You'll have to keep listening to find out what that means. We also chatted about her love of shoes and her words to live by. So here is the one and only Candy Pratt's Price.

2:21Candy, we're so happy to have you here. Welcome to The Run Through. This is a real treat for us. And I have to say, just preparing for this interview has been a delight to take a stroll through Candyland. But I do feel like the youth really hang on to your September is the January of fashion and it becomes something that is resurfaces each year. But I had forgotten the whole quote, which is from the September issue, which really made me laugh going back to it, which was September is the January in fashion. This is when I change. This is when I'm going to try and get back into high heels because that's the look.

2:54The look is sexy. The look is granny. What does that mean? Well, there was a shoe star called Granny Get Your Shoes, and it was during the time where Betsy Bunky and NeNe also existed in the 50s and where Norma Kamali started. And shoes were very granny-looking, meaning I've always loved a spectator. I kind of loved that 40s pump look. I'm now into a very pointy shoe, but it just, for me, I think it was fashion talk. And I want to know what you thought about this September. This felt like a real January in some ways. It was a real new day for fashion. You weren't in Paris, but what were you thinking from afar when you were looking at the collections?

3:46From afar, it felt global to me, watching Milan and watching Paris. I did feel that there was a deep concern for clothes, not so much an extravaganza of, you know, Broadway play acting it out. It was really – they were sort of considering. I think the hard job right now is a merchant's job on how to take those and make them like, I want to have it. I want to have it because some of it is so quiet. Oh, that's interesting. That you say, do I really want it or do I need it? Not to mention the state of this economy, which has nothing to do, not their problem. It's the way the situation is, which is terribly unfair and too political to discuss.

4:39That's interesting that you say that. I felt like a lot of us were saying in reaction to quite a few of the shows how exciting it was that shows felt dynamic and boundary pushing, but also very commercial and that they really had a lot of very wearable pieces. So I wondered if for merchants it did make it easier. Like that Loewe collection, there were a lot of great bags that I think people would want to buy. The same with Dior, those denim miniskirts. Some ladies are definitely going to buy those. And I wonder if sort of what people are going to be pulling out of that and actually recreating or what trends will really sort of stand the test of time when things hit stores.

5:18I mean, we'll see how it all goes. I mean, they have a very hard job to applaud what they saw because these are new young fashion designers. And they need the encouragement. and the last thing you need is somebody coming in from the back, cutting from corporate or saying, didn't sell, didn't sell, didn't sell. You know, that is so, you know, depressing to a creative person. I mean, even if you say, I don't care, you do care. Of course you care. You know, and you want to see it worn and you just don't want to see it worn because it's going to an event and you borrowed it or whatever. You want to know that people are like, I think when we were here, when I was here with you, and actually with you, because you came as Andre's assistant.

6:12And, of course, I was sitting in that small office, which he had, which he thought considered was a shower. And my desk was outside of his. So whatever arrived for me was his, in other words. It didn't matter. And I said, but the flowers are mine. He thinks that they were his. Then he would leave his office and had a typewriter. I'd be looking at him. He had a big typewriter, and he would type away and do all his faxes. He never really sat in what he called, it's a shower. I don't fit in here. I said, well, if we take a little bit of the stuff out, you know what I mean? We could remove some stuff.

6:54I, of course, had an assistant underneath the desk, Christina. Nina. And exactly. And you, lovely you, when my father passed away, I didn't even really know you, you left a little book on my desk. Thank God he didn't think it was for him. And you said, I found when my father passed away that this was helpful. I went, this girl's going to be working, you know. I mean, who buys a little book and leaves it secret? I can't remember what book it was. It was a little notebook. Oh, yes, yes. An empty notebook. book, you know, with the ribbon and saying it helps. Yeah. You know, he, of course, made all the exclamations in the world.

7:35You must start filling it in, you know. And I mean, like, I have something to do now. I feel like that was a very 25 me thing to do because it's sort of presumptuous to give an empty journal to someone. But no, you wrote that you felt that when your father had passed and that was it had helped. Well, it's true. But in any case, I knew you then. And then, of course, since we all had to do whatever Mr. Talley said, obviously. Yeah. So I was telling Chloe when we were talking, they were putting together our little prep for the thing. And they said, oh, something about a funny story. And I said, oh, I have quite a candy story because it actually— But Candy looks quite nervous at the moment.

8:21Before I came to Vogue, Candy really helped my career in a huge way, even before I came to Vogue. And I don't know if you remember this, Candy, but I was at Calvin Klein. I was relatively new there. I think actually very new there. What were you doing there? I was head of PR, and we had a new shoe line, a new, I guess, were the accessories director at Vogue at the time. Candy, was that your first role at Vogue? Yeah, a fashion director. Accessories. Yes. So you were coming up to see the new Calvin Klein shoe collection at Schwartz and Benjamin at the Fuller Building. Do you remember this? So I'm there with Calvin.

8:59I mean, here's a man who, you know, legend. I barely have known the man, you know, petrified. So you walk in and you're like very upset. And it turns out somewhere along the way, one of your like diamond earrings had fallen off. Oh, my God. So, you know, Kennedy's obviously upset. We're looking for the diamond earring. I'm sort of dispatched to go downstairs. I'm looking everywhere. I'm out on the street. And then I say to the guy, can I look in the, you know, like the service, like the bottom of the elevator, service elevator? They go, no, I can't get you in there now, or the elevator bank. So I can't get you in there.

9:36The super's not here, da-da-da-da-da. So I go back upstairs. By this time, the appointment is just, the appointment's over before it began. And I tell you and Calvin, they're going to look in the service bank, the elevator bank, and Calvin's looking like, what's an elevator bank? And so anyway, everyone leaves and we go back. No diamond. Candy's still upset. It was certainly not the dream appointment. I was hoping to have a Calvin Klein, except for the fact that about an hour later, I get a call from the super of the Fuller building. and they went down in the elevator bank and found the diamond earring.

10:17So I called Candy. Like inside the elevator? You know, I think it fell. I think I'm probably calling it the wrong thing. But you know how it really fell on that little crack. The ledge. Where the door closed. Yeah. So it went down beneath the elevator. Oh, my God. And somehow they figured out how to find it. Anyway, so I tell Candy this great news. I get a bouquet of flowers from Candy right with a note, you're a star, which I think I kept for 100 years. But most importantly and most graciously, Candy actually called Calvin and said, you know, Virginia did such a nice thing. From then on, I was good.

10:54I was good. If Candy liked me, Calvin liked me. It was all fine. And then I could call Virginia any time. Oh, yeah. Then I always owned Candy. I was like, okay. I said, I need a date for MTV. I want Calvin, and she got him for me. You did. Sierra has all the best active and outdoor brands for the super athletic stuff, like running gear for cruising up the trail. Woo! And the super athletic-ish stuff, like fishing gear for chilling by the creek. Nice cast. Fitness apparel to push for higher reps. You got this. And golf balls priced so you can afford to lose one. or a few. Head to Sierra or Sierra.com for the brands you want at the prices that let you do it all.

11:39From athletic to athletic-ish, Sierra's got it. Hey friends, Olivia from OLLI. Between new routines and the ultimate group project known as parenting, you need science-backed solutions that work with your life. That's where OLLI comes in. Start your mornings off right with Maltese made to support nutrition and immune health. Choose from our lineup of gut-supporting probiotics and we've got occasional sleep support to help the whole fam chase their big dreams. Head back to class with the number one gummy supplement brand. Stock up on Oli.com today. These statements have not been evaluated by the Food and Drug Administration.

12:09This product is not intended to diagnose, treat, cure, or prevent any disease. Tomorrow morning is knocking. Stock your fridge now. How about a creamy mocha frappuccino drink? Or a sweet vanilla? Smooth caramel, maybe. Or a white chocolate mocha. Whichever you choose, delicious coffee awaits. Find Starbucks frappuccino drinks wherever you buy your groceries. Candy, I want to talk about when you first came to Vogue. Set the scene. What year was it? What were you doing? Where were you coming from? What was your interview with Anna like? Who were you working alongside? I came six months after Anna.

12:42So I was at Harper's Bazaar. And again, attributed to Polly was all the great. I mean, Polly was still there. Polly Mullen. I believe Jade was already stepping away. Will you use last names for the uninitiated? I'm sorry. I know they. Jade Hopson. I'm sorry. I know people live like Madonna here, but I just like all of our listeners to have full context. Okay. And, I mean, everybody was— Carleen Surf, as we knew her, we dropped the— You know? I mean, she may do initials, but we dropped it. We just said it's Carleen Surf. And, you know, I met with Anna. I know exactly what I was wearing. I was wearing a Saint Laurent red suit with big brass buttons on it.

13:33Do you still have it? No. But I have the buttons. Pantsuit or skirt suit? Skirt. Oh, okay. Short. Oh, wow. And we met. We talked. What jewelry? Oh, I think a Saint Laurent necklace. You know, heart necklace. I was completely passionate about being Saint Laurent. You know, thought I should be working for Saint Laurent or I should live with Saint Laurent. It was like a commitment. I felt the same about LaCroix. I wanted to move to Orles with him once. But I interviewed with both Polly, Carlene. Who else must have seen me? Andre had already introduced me, so he didn't go through the question. And it was four times square or was it before when it was at, what's it called, Madison?

14:19It was four times square. No, 350. 350. 350. We were all in there. 350 Madison was the early. Madison Avenue in New York City. I don't want to know the zip code. Thank you, Candy. Do you need a zip code? Cross street? 40th, right next to Brooks Brothers. Had two entrances. Newsstand was in the bottom. Oh, I know. No one has newsstands anymore. That newsstand was heaven. Was heaven. I mean, we ran some petty cash bills in that newsstand. Because it was easy to carry them all up. But those wonderfully thick French vogues and Italian vogues. Yeah, and you just took them upstairs. It was fantastic.

14:59And you could be sent downstairs to get anything. So that's how it started. And at 350, Kay Hayes was still there, and she was the shoe editor. So I was put in a room. Elizabeth Saltzman was there, and Gabby Doplane was there. We all had offices at that time. You know, Anna was with the big office and then everybody else's office. And ours was bare the loading and the shipping department. And we were in fax machines at the time. And we had a fabulous woman called Phyllis Rifle. Oh, my God. Phyllis was here forever. I love Phyllis. She was the fact checker. Oh, I know. And she would constantly go and pick up my faxes and come over.

15:49and she would say, Missy, you have another party you're being invited to. And I'm thinking, she is so nosy. So anything that was coming in for Studio 54, she would like know my life. For reference, Phyllis Reifeld was still at Vogue when I started in 2011 and was in her 70s at the time, but would sort of pace the halls after hours too, like the sort of the ghost of Rebecca. Yes, exactly. That's great. And to correct you, like, it is not a ballerina, you know. It is, this is not a ballerina. It's a Mary Jane. And you go, okay, okay, we got it. Oh, I thought you were saying a dancer. I was like, what is it?

16:31She checked everybody's copy. She was fantastic. Yeah, she was fantastic. Fantastic person to have because we had the library, too, to fact check everything. So that was my tenure there. What would you wear? What were people wearing to work? What was the sort of typical uniform? Was this a high stiletto? Definitely I was in a heel all the time. That's for sure. I mean, there was no comfort ever, even the picture. And I was comfortable, quite comfortable, and could run to 7th Avenue with them back and forth. I mean, it did not matter. I think everybody did except for Polly. I mean, I never saw Polly in a stiletto.

17:12She had a very simple sling back and, you know, her... Kittenhill. I feel like I always think of her as like a black slingback kittenhill or something, probably, or a flat. Yeah, a Belgian. Oh, I love it. Yes. She had a Belgian, which I loved also. But she would, because she would be, stayed in that closet. Everything happened in this big closet, which was so beautiful. Because scarves were done in like, from baby blue to aqua to navy blue. So every glove in every length, you know, opera length, you know, car, everything was done in George. It was much more the Vogue closet of films than it is today.

17:54Exactly. Not the closet we later got and everything. You had umbrellas, parasols in case anybody needed one. More the funny face type of vibe. Yes, exactly. And I had a safe in my office because, remember, when shoots went late, you either had to drop it in the general safe when the assistants came back or there was a little safe in my office. I think that Anna is quoted as saying that my office looked like a nightclub. Who did you have lunch with? I think in the first couple of years there wasn't much of a lunch thing. Same thing later, you know, as she was starting the magazine, we were really cranking those six months was all focus of making the new Vogue.

18:39And, you know, it took hours to be. We never left. I mean, I had four assistants and at 9 p.m. they were still talking to Carlene about hoop earrings or, you know, do you have a cashmere scarf in this color? And the same thing with Polly. I mean, we were completely committed to that incredible new voyage. A lot of time was devoted to shoots at that time. You know, it's a different—it wasn't—you had that luxury, I feel. You know, same with me. When I got here, you know, I had Grace and Phyllis and Tani, and, you know, there was a lot of discussion. I mean, Phyllis would do those one-off pictures with, like, Stephen Kleiner.

19:23And she was in Irving Penn. And, you know, we would have, you know, run-throughs for like the chickens for chicken neck. And, you know, it was like there was a chihuahua. Wait, I want to hear more about chicken run-throughs. Yes, we had to have castings for whatever animal or whatever animal, fruit, plant was appearing in Mr. Penn's photographs. So would the chickens come to Four Times Square? There was definitely some chickens. And I remember a chihuahua. Wow. I also remember Shirley Lord was and so was Katie Mauer and Julia Reed. And I think one of my biggest, the biggest thrill I've ever had about being at Vogue was being invited to the features meeting.

20:07Because I had a monthly features meeting of which the food editor, Jeffrey Seingarten, Julia Reed, Dodie would go. And just sit in that room, you would be listening to the world. Everybody, you knew the movie. You knew that coffee was going to be big because Jeffrey just came back and munching cocoa beans and he went on. Dodie said great new artist. A man could have been Curran or it could have been Rachel. You were being filled with so much information, which made me immediately run back to the accessory department and think, brown pearls. I think this is what we need. We need chocolate-colored pearls.

20:56I can sense it's coming. You know, portraits, that's it. Rachel finding portraits. We need jewelry that works in a portrait, you know. And that is a big thrill of being in a journalistic situation. And I think because Anna came from a newsroom kind of upbringing where people actually talk to each other and people don't send a JPEG of a shoe. You know, we had the shoes come in. They laid them all on a table. We would then call Anna. She could look at it. I would say I want to do the fuchsia, satin. I think satin for day is my favorite thing. She listened to it for a while. You know, not a lot of reaction.

21:47But, you know, I did get some okays. And, you know, between Virginia's rack coming down the hallway and my charm bracelets. Virginia's rack is a bit much. Well, Candy and I, when we got to one, no, where were we before? Four Times Square. Four Times Square. Our offices were next to each other for a while, and we did have a lot of fun next to it. That's when I wanted it to be a big office. I said, what about a paint job? I thought, a paint job? We could remodel here. Candy wanted to put a little pass-through so we could communicate. Yeah, like a loft. And I wanted her to get rid of the sofa. She said, you know, my team comes in to look at the boards.

22:31I said, you don't want them in here. Ken's like, oh, you don't want those people staying in here for long. You know, Grace lingers, Virginia. You got to get her in and out quickly. Exactly.

22:47The Run-Through will be back in a moment.

22:56Sierra has all the best active and outdoor brands for the super athletic stuff, like running gear for cruising up the trail. Woo! And the super-athlet-ish stuff. Like fishing gear for chillin' by the creek. Nice cast. Fitness apparel to push for higher reps. You got this! And golf balls priced so you can afford to lose one. Or a few. Head to Sierra or Sierra.com for the brands you want at the prices that let you do it all. From athletic to athletic-ish, Sierra's got it. Hey friends, Olivia from OLLI. Between new routines and the ultimate group project known as parenting, you need science-backed solutions that work with your life.

23:34That's where Oli comes in. Start your mornings off right with Maltese made to support nutrition and immune health. Choose from our lineup of gut-supporting probiotics, and we've got occasional sleep support to help the whole fan chase their big dreams. Head back to class with the number one gummy supplement brand. Stock up on oli.com today. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Tomorrow morning is knocking. Stock your fridge now. How about a creamy mocha frappuccino drink? Or a sweet vanilla?

24:03Smooth caramel, maybe. Or white chocolate mocha. Whichever you choose, delicious coffee awaits. Find Starbucks Frappuccino drinks wherever you buy your groceries.

24:14Candy, you started your career at Bergdorf's and at Bloomingdale's, and you were doing amazing window displays, and you were also, were you buying there also, or? I started my career after FIT at Charles Jordan, which is where the Wimpy store is now in the Peninsula Hotel on 55th and 5th. There I asked them if I could do the windows, and they had imported all the staff from the French store, from Paris, to sell shoes. So I said, how about if I can sell shoes? And surprisingly enough, this is now in the 70s, the commission for selling shoes was 11%. So I'd say, that doesn't sound bad. But the shoes were in the basement and you had to come up every time.

25:06And all the girls only spoke French. So they would greet a customer with, bonjour madame. And I could say, hi, how are you? So we had fabulous customers and I took care of people like Jackie Kennedy. I mean, all of those ladies who knew the brand. What was Mrs. Kennedy like? Quiet, fabulous, very narrow foot, triple A. I remember that. Slim, we took the box, things were done. It was fantastic. We were all given free hair appointments once a week, very French grooming. Wow. That's amazing. I would love that. But once a week, when the hot pants era came in, we all wore hot pants with the Charger Dunn boots.

Read the full transcript

26:01Yeah, we did. It was fantastic. Can you just set the scene of what, years-ish? It's like 74, 75. Wow. So now the girl who was doing the windows is now going to Paris, back to Paris. And I said, hello, remember me? I want to do windows. And they said, okay. And I thought, I had five enormous windows. And I went over to MoMA, and I said, look, I've got five windows, and I really, really would love to borrow some art. I'll give credit, and you've got to bring them over, obviously. And so they said yes. And that began the sensation of sort of the street theater window. Because once the door is closed, you can do nothing.

26:48but sell to a window. That's all you can do. So, and that lesson was given to me by Carla Fendi. So Marvin Traum took notice, called me and said, we'd like you to come and work for Bloomingdale's. Now, Bloomingdale's is 33 stores and 103 display staff. I had nothing before that. And I said, okay. Took the job. By now I was quite a party girl at Studio 54. Who would you go to Studio 54 with and what would you wear? Mules, riding pants with mules, bandeau tops. I mean, it's a big deal, you know. Something shiny, rhinestones, you know, patent leather, you know. So went down, you know, got whatever latex, put it on.

27:46Where are you buying your latex at this time? At the time, it was the store downtown, which I'm not going to remember. Oh, Trash in Baudville? Trash in Baudville. That was such a thing. And that's like an hour to just get one on. You got to put baby powder and get them on. Do you need help getting them on or can you do it yourself? Well, I didn't have nails. You can do it yourself, but people who don't, who have nails, have to be very careful. Oh, because the nails pierce it. Interesting. And then do you have to, because remember there was a whole sort of trend a couple years ago of people wearing latex.

28:21Like Jenna Lyons wore it, and she told us that she had to then oil it to make it shiny when she wore it, but then she couldn't lean on any furniture when she was out. Is that a thing? You could do Vaseline. Okay. That's still not great for upholstery. I guess there's not a lot of upholstery at Studio 54. You have to do what you have to do. But in any case, that's how it happened. And then from Bloomingdale's, I worked at Bergdorf Goodman as the information girl. Before Bloomingdale's, I worked as the information girl at Bergdorf Goodman when the entrance was still on 58th Street and the Goodmans still own the store.

29:00But the really crazy thing was that it was a booth right by the 58th Street, and you had to sit down and sense that somebody had walked in and pop up and go, Welcome to Bergdorf Goodman, madam. And they also had a room for special guests, people like Elizabeth Taylor, who would walk into the store, be taken to this one room. button was pushed, bar opens, she sits, and then we would come around and do things like wear the earmuffs in Ming because she was going to, you know, the San Moritz, and she would order cashmere sweaters, and we'd bring them all in. We said absolutely nothing. But anyway, because it went from there, and then I, when I was at Bloomingdale, I became a fashion director with Kyle Ruttenstein, and then from there I went to Harper's Bazaar, and then I came to Boak.

30:00So my retail information booth display. Tell us about your infamous Candy Cast that was so ahead of its time. It really was. It really was so phenomenal, so charming. Can you describe it? Yeah. Describe it to us, and how did it come to be? When I'd gone to Style.com, Style.com was basically just covering shows and we were – everybody else was doing the same thing. They were running shows. And as Ana gave me the opportunity to go to Style.com, we started now to say let's treat it like a magazine. Let's not treat it like an electronic information center where people were just scrolling the clothes.

30:47A lot of the houses were not even allowing people to do that. Chanel didn't allow. I had to beg to get Chanel to give us the film. So eventually we worked it out that we needed to do a good edit. And, you know, with always, of course, the counseling and conversations numerous times with Anna saying, you know, It's got to look like a magazine. And what are your ideas? And I said, well, let's just do 100. And that annoyed many people. And then people were begging and wondering why they were not included. And that's exactly what the mission was. You've got to start to fall in love with wanting to be in this real estate.

31:35But Candy, just to say, I mean, that you were like a force in getting these brands who were at first very reluctant to be a part of it. And, you know, you single-handedly strong-armed in a very nice way, I'm sure, these brands who you obviously had a great relationship with. And it wouldn't have happened without, you know, really your genius and your tenacity to do that. So that should be said. Well, I think it has to do with the training and wanting it to be the proud Vogue brand that we were. And, you know, if it was going to be, it was no different. And there was no Vogue.com, but it was still Vogue.

32:18And, you know, I was part of what Anna wanted and what Anna sees and how it should all go. And then we said, what about getting them to wake up for item of the week? So then we started this thing with item of the week and then we started to get – and it didn't matter whether it was white pencils and we thought you should get this as the item or a new lamp that either Laird found. And remember, Laird, God bless Laird, the historian, Laird Borelli, an amazing historian who also was in New York while we were in Europe doing the shows and was able to identify the model. Because then we got into all the sticky things that come in, like you got to name the girl, you got to name the agency, you got to, you know, it's not just number eight from Chanel.

33:11The rules started to come in. And everybody was really working hard. And we had, then we hired Nicole. And she was fantastic for the writing and keeping up because we were really borrowing writers. We would borrow Hamish to cover some shows for us. We had Sarah Moeller do the write-ups because nobody was doing reviews. And it wasn't a question at Style.com was going to be negative or positive. It was we just wanted to take you to the room. We wanted to say in Milan, here's what happened. The walls were like this. And you had to have that kind of talent, a writer's talent, not just somebody saying it like myself.

33:54Let's put it that way. So then it came about that we advertising, there were only banner advertising at the time. Couldn't deal with it. So I said we – there's that. But, of course, how do you tell the new houses that we don't want the money because I don't like their advertising? I said, we need to sell the package. Like, somebody needs to come in and buy, like, you know, Nikon. Someone needs to buy that looks good or a good car service. But I can't deal with these little things happening all over the place. So, I said, then we came up with Candy Cast and we tried it. And we said, let's see if we can do the animation and get us to be moving.

34:46Everything was moving so quickly everywhere. And we got a studio, and I had Bruno Fissoni do my illustration, and we had sort of a screen in the back. So, yes, I'm sitting with a computer. We wanted everyone to know that we were an electronic service. and I would make a book of all the things I wanted to do and I have them all in a binder and I would pick from the collections. Then we'd go into a studio, very Dionne Warwick. I would wear my earphones. They would be all pinned on the wall and I would start talking. And the good thing is that the editors, which was Harris Levinson and Melissa Haggerty, were editing an hour's worth of this so that you could do one minute.

35:43And then that was it. And then it became a thing where if I wanted to talk about boxes, we did it. And everybody kind of could hear me, one, without seeing it, but you knew that it was alive. That's what I liked about it. It seemed very alive. And yes, I think we were way ahead of our time, way ahead of our time in doing the avatars, the animation. Yeah. But it was edited by professionals. It's like Second Life ahead of time. It was edited by good people. I mean, people were, you know, we were sitting at Vogue still. Yeah. And that's, it's not easy to get the access or, it wasn't a question. It was millions of dollars.

36:32It really wasn't. But everybody wanted to play in the grounds of Vogue. And what you have to do is say, this is going to be here, and, you know, it's going to be good for you. Candy, I want to hear about the shoes that you're wearing. My shoes. Okay. These are my shoes. And I have been approached to do many, many things after leaving Vogue. But a collab became—I hired this girl. And Dirk Stanton actually was at Vogue. And now Tyler Thorentson was covering our men's collection. And they were going to go to Milan for the first time. And I said, I'm not going. There's a lot here. So we hired Marina as a fashion editor.

37:21And I said, take her. She speaks many languages. She's great. She's got a lot of energy. I love her. And they took Marina to Milan. She was a great success. She worked really close with Nicole after I was gone. She covered the market like crazy. She later went on to go to T and Vogue. And she then became the fashion director of Barneys. I mean, she has that eye, that energy. I mean, she's very passionate about everything that she does. And then she owns her own shoe collection, La Rue Day. And she said, will you do – and I said, no, no, no, no. And I said, remember how we met, okay? And we met because she left flowers in the lobby of my building.

38:13And the door man said, some girl left these flowers here for you. And, you know, not to be ostentatious, but I get flowers in those days, a lot of flowers. And there was a resume in it. And her husband got in the elevator with me, and he said, if I were you, I would read about. And I went upstairs, and I told her, come on in for an interview. And that's how we met. She used to live in the same building. Oh, my gosh. She was clever enough. I never knew that, Candy. That's such a great story. Clever enough. She's a go-getter. So, I mean, really. I mean, that was like, I said stalker. It's feeling like a stalker already.

39:01So she started the she, and I finally said yes to her because she does a good product. The selection is excellent. Um, she is not single-minded about whether I like a wedge or not, or whether it's a thick sole or a rubber sole. She has her customer. She completely gets it. So I said, yes. And I said, but I only want to do four styles. And I got to do things I like. And I'm not running around in a strappy high heel anymore because there is no car downstairs to carry candy anywhere. So we got to get – I still want to move quickly. I want to get places. And I like when I cross my legs for it to look good, you know.

39:54I want it to look long. What makes your legs look good when you have them crossed? What shoe type? A pointy shoe. Oh, okay. So pointy, it's not about a cross strap or anything. Does the strap matter? Not a clunker. Let's just go with not a clunker. Words to live by. I wouldn't do a construction boot and cross my legs. No blundstones for Candy. Words to live by with Candy Pretz Price. Candy, thank you so much. This has been a privilege and a delight. for all of us involved. It was so nice of you, A, to invite me, and B, to be back home. I know. Just to see you girls.

40:52The Run Through the Vogue is produced by Chelsea Daniel, Alex DePalma, and Alex John Burns. Stephanie Kariuki is our executive producer. The show is engineered by Pran Bandy and mixed by Mike Kutchman.

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From the publisher

Legendary former Vogue editor Candy Pratts Price once famously declared “September is the January of fashion.” Candy joined Chloe Malle and Director of Global Fashion Network Virginia Smith on The Run-Through to share her thoughts on this past September, and tell us all the juicy stories from her many lives in the world of fashion. Today, we’re revisiting that conversation.

After graduating from F.I.T., Candy got her start working at French shoemaker Charles Jourdan’s boutique on 55th Street in Manhattan. This was the 1970s and employees at the boutique enjoyed free weekly hair appointments. Her customers were the chicest women in New York, including none other than Jackie Kennedy. 

While she was busy making a name for herself on the fashion scene, Candy also made frequent appearances at Studio 54, dressing in everything from mules, bandeau tops, riding pants, rhinestones, patent leather and lots of latex.

Chloe and Virginia share lots of laughs reflecting on the early days of Vogue with Candy!

The Run-Through with Vogue is your go-to podcast where fashion meets culture. Hosted by Chloe Malle, Head of Editorial Content, Vogue U.S.; Chioma Nnadi, Head of British Vogue; and Nicole Phelps, Director of Vogue Runway, each episode features the latest fashion news and exclusive designer and celebrity interviews.
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