In short
Podcast Episode Summary: The Run-Through with Vogue - In Conversation with Givenchy's Sarah Burton | PLUS Doechii Is British Vogue's Cover Star!
Overview In this episode of *The Run-Through with Vogue*, hosts Chloe Malle and Chioma Nnadi discuss pivotal moments in fashion, focusing on Sarah Burton’s recent appointment as Givenchy’s creative director and her debut collection's success. The episode also explores British Vogue’s cover featuring artist Doechii and provides insights into current fashion trends.
---
Key Highlights
Sarah Burton at Givenchy
- Background: Burton is recognized as a leading female figure in the fashion industry, having transitioned from her long tenure at Alexander McQueen.
- Debut Success: Her first collection for Givenchy was well-received, showcased through Anne Hathaway's dress in the August issue of Vogue.
- Emotional Connection: Burton expresses the thrill of seeing celebrities wear her designs, especially referencing Hathaway and the historic connection to iconic photographer Annie Leibovitz.
Insights from Sarah Burton
- Creativity and Background: Burton’s early artistic inclinations stemmed from a creative family background. She emphasized the importance of mentorship and maintaining ties with the ateliers.
- The Importance of Process: Burton discusses the collaborative nature of fashion design, valuing the input of others in creating garments that empower women.
- Historical Discovery: During renovations at Givenchy, the team discovered patterns from Hubert de Givenchy’s first collection hidden in the walls, emphasizing the rich history of the brand.
Reflections on Fashion
- Inclusivity in Design: Burton is dedicated to making fashion accessible and inclusive, promoting workshops for young aspiring designers.
- Social Media Influence: While acknowledging the benefits of social media in demystifying fashion, she maintains that it is vital for designers to stay true to their creative vision rather than conform to fleeting trends.
Discussion on Current Trends
- Doechii’s Vogue Cover: Chioma and Chloe celebrate Doechii’s style evolution, highlighting her Grammy win and unique character portrayals in fashion.
- Celine’s Debut Show by Michael Rider: The discussion transitions to the Celine show, characterized by a modern take on prep aesthetics, and notable fashion moments from Wimbledon.
Fashion Week Insights
- Wimbledon Style: The hosts comment on the stylish ensembles seen at Wimbledon, noting couple styles and celebrity appearances.
- Upcoming Collections: Anticipation builds around upcoming collections from renowned designers, emphasizing the competitive nature of the fashion industry.
---
Conclusion
The episode encapsulates the vibrancy of the fashion world, spotlighting Sarah Burton's journey at Givenchy, the significance of women in creative roles, and the broader trends shaping modern fashion. The conversation blends personal anecdotes with insights on industry dynamics, making it a must-listen for fashion enthusiasts and aspiring designers.
Key Takeaways
- Power of Women in Fashion: The discussion touches on the need for more women in creative director roles and the impact they can have on the industry.
- Learning and Authenticity: For aspiring designers, Burton's advice revolves around education, hands-on experience, and staying true to one’s creativity.
- Fashion as Empowerment: A recurring theme in Burton's talk is how clothing can empower women, reflecting their strength and individuality.
---
For further insights into the latest fashion trends and conversations with industry leaders, tune into *The Run-Through with Vogue*.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:29This is The Run Thru. I'm Chloe Mel. portfolio in the magazine. What did you think about these photos? I loved them. I love them, especially love the cover with that really gorgeous floral print and the very kind of statement neckline. It was great. We actually have our cover star Dochi is also wearing Givenchy and that cover just launched today. I'm so excited for Sarah because I think this This debut was so terrific. It was a real standout of Fashion Week and is such a fantastic star and so much goodwill behind her and so many fantastic women. So it feels really like a lovely moment to be celebrating her.
1:11Power women in powerful poses and powerful clothes. Exactly. Exactly. And speaking of powerful women and powerful clothes, another big Givenchy moment Tuesday evening at Windsor Castle for the state dinner. The Princess of Wales, Kate Middleton, wore a beautiful custom Givenchy gown to meet President Macron and his wife. So it's been it's been a big Sarah Burton week all around. Yeah. And I mean, they have such a long standing relationship, Kate, The Princess of Wales and Sarah Burton. Well, of course, the wedding dress, lest anyone forget. Choma, I want to hear everything about your cover star.
1:55Yeah, I'm so thrilled. I think Dochi captured all of our imaginations earlier in the year with her fantastic Grammy performance and being one of the few women to win a Grammy for rap record of the year. and then before that was it before that after that when she took fashion week and was just in like you just couldn't take your eyes off her she she kind of had like lady gaga-esque commitment to different characters and reinvention and actually it was so great one of the best quotes in the story is from lady gaga and lady gaga talks about what she kind of represents in this new sort of landscape um musical landscape and so it was really fantastic to get her comments for the story.
2:41She was shot by Elisabetta Porodina and styled by my friend Stella Greenspan. So it was a really great team. Yeah, yeah. So it was Stella's first Vogue cover and it's so funny. We'd been doing, I don't know if this is too cheesy for the podcast, but her and I do vision boards every year. Oh my God, you're so cute. And she had put on her vision board like she wanted to do a British Vogue cover. I want to do a vision board with you and Stella. Wait, what else is on your vision board, Choma? Oh, I can't tell you. I hope it hasn't happened yet. But I have some, I have vacation time on my, on my vision board.
3:19I have work-life balance on my vision board. I have lots of things. Okay. Yeah. Jasmine Hughes, who's actually a dear friend of the, our producer of the show, Stephanie. So. Oh really? I didn't know that. Yes. Stephanie was actually, yeah, she, yeah, she had mentioned her and I thought, yeah, she'd be great and and jasmine was super up for it and she spent time with her in la and yeah it was it was it's a really fun story i'm so excited choma this is a that's a big big coup big moment thanks thanks it was quite it was quite the cover to pull together so i'm glad we pulled it off i'm glad we pulled it off it all came together choma tell me everything about the celine show i was obsessed it was such a great show we all arrived i arrived with our colleague sam sussman We went into the show together and what was really fun was there were Celine branded logoed bikes lined up all the way along the entrance.
4:13That looked amazing. It was really fun. And they all had these huge straw baskets and there were Celine branded umbrellas, a huge Celine foulard floating above guests in the entrance as you walked into the venue. So it felt like a really beautiful entrance and a nice start to the show. Where was it? It was at their headquarters. Okay. Which are on Rue Vivienne, which we actually went, we passed a restaurant that you and I ate in, dined in one time in Paris. So quite an sort of easy central location in Paris. But they shut down streets around it and it was a lot of buzz. There were so many people there.
4:58And the show was just really, was really terrific. I think I love that Michael Ryder, who has worked at Ralph Lauren and he worked under Nicolas Garcia at Balenciaga. He also worked for Phoebe Philo. So we all knew it was going to be big shoes to fill because obviously his former boss also designed Celine. And then, of course, you had Hidi Slamane, who was obviously one of the most important designers in the last 10 years. So there were big shoes to fill, but I think he really rose to the occasion. There was this aesthetic that I would call kind of global prep because there's a sort of version of prep in every single big fashion capital that I can think of.
5:45I think of London in the 80s and Sloan Rangers, which was something that Sarah Moa wrote about in her review. And then it was so fun to see there were the – what are the shoes, the loafers that you wear? Oh, Belgian loafers. Belgian loafers. and I always associate them with you and kind of New York. And there were kind of a version of that. But he also had jazz shoes and there was some really fun footwear. But I just I love this idea of scarf dressing. I love the menswear. There were riffs on American sportswear and rugby shirts and big sort of drapey sweatshirts that were really great and fantastic denim, high water denim that was super fun and kind of 80s, 1970s inspired.
6:29and really great tailoring, really great coats, fantastic menswear. I thought it was a really, really great show. Me too. I loved the creased jeans. Me too. Those are my favorite. I know. I want to start ironing all my jeans. I actually do iron my pants a lot with the crease. The Vogue Runway team did a really fun live blog of the show. And Laya called it Electro Yuppie, which I thought was really funny. and Jose called it perverted prep. And I do like these ideas of sort of a subverted preppy style. And no, I thought it was fantastic and so much fun to sort of pull everything apart. And the colors were so great.
7:12Oh, the colors were so great. And I think the invitation was wrapped in a Celine scarf and you could see people were already integrating that scarf around their neck, around their waist. I think there's been a trend in the Vogue offices. I hear that in New York Vogue offices that there's been a trend for everybody wearing scarves and belts. Everyone's wearing scarves over their pants or their skirts. Exactly. So I think that you guys were ahead of that trend. So we're going to see much more scarf dressing. I kind of love it. But yes, that was kind of the end, the unofficial end to men's fashion week, I guess.
7:50I guess bleeding into couture because now Schiaparelli sort of kicked things off on Monday morning. And Schiaparelli is always such a... Yeah, what was your take on Schiaparelli? I think it was funny because we've talked so much about the corset and Lauren Sanchez, who also wore Schiaparelli as one of her looks during her wedding. Schiaparelli couture, no less. Schiaparelli couture. but this was kind of an undoing of the slight loosening of the corset there were some much more there were bias cut dresses I thought were really pretty and it had a much it was more there was more transparency I think Daniel took inspiration from a collection that just came before the second world war so 1938 and it was a bit it was a more loosened up, but it didn't mean that his guests were loosened up because I think for me, Schiaparelli starts before the show starts.
8:49You had Cardi B on the steps of the show. With a raven. With a raven. How they coordinated that is beyond me because the dress alone was an event. But Cardi B doesn't do things by halves. And I think we're going to see her all over couture week. Backgrid, which is one of the photo wires, the agencies that we use, labels, you know, does captions for all their photos. And they got very creative with their captions on the Cardi. What did they say? It was like, Cardi B is always looking for reinvention and the raven is a symbol of new beginnings. She is embracing her next chapter. And I was like, all right, Backgrid, simmer down.
9:29Maybe that Backgrid copywriter needs a job. Truly. Hey, I can't do this.
9:38We were all here talking about the maybe most attention-grabbing look of the collection, which was the sculpted torso that was on worn backwards. So it was sort of realistic shaped breasts and belly button out of sort of padded satin with a recreation of a rhinestone encrusted heart necklace that actually beats. Wow. Yes, it was, you know, obviously a reference to Schiaparelli's codes of surrealism, but this was an actual reference to a Salvador Dali ruby heart of a ruby encrusted heart that beats inside of a gold heart. So that was definitely a showstopper of sorts. He always has at least one.
10:31What other couture moments are you excited for, Choma? I'm really looking forward to Glenn Martin's first show for Margiela. The runway with the exclusive interview that went up Tuesday morning. Yeah, very excited. We are recording this on midday Tuesday. So the show will have already debuted by the time this goes live. But that doesn't diminish our anticipation. No, no, we're all excited. And I think we're also really excited to see what Demner will do because that will be his closing collection for Balenciaga. And I imagine he's going to pull out all the stops. So I don't know if Cardi B is invited, but I'm sure she'll be one of many celebrities on the front row there who will be there to cheer him on.
11:21Also happening this week is Wimbledon. I don't know if you've been watching all the courtside looks, but people really get dressed here. Oh, the Wimbledon looks are like nothing else. Also, isn't it extremely hot in London right now? It is. These poor men in suits. But everyone's in like a suit. I know. I mean, the couple style has been really great, don't you think? Oh, we love it. I mean, the Monica Barbaro and Andrew Garfield in their matching Ralph Lauren Whites, tennis Whites, were top notch for spectator style. Sienna Miller and Olly Green always go and always look great and dress the part.
11:57And Olivia Rodrigo and Louis Partridge look so cute. They're so in love. I know. They just look so in love. And I think she's coming off the high of her Glastonbury performance. And I just think they're just the cutest couple ever. Yes. Chloe, I have questions. Can you please explain to me what Hampton's market taxonomy is? Well, that's just what I was calling a very funny piece that Elise Taylor did on the high-end markets, It's the bougie farm stands and markets of the Hamptons because there are more and more absurdly expensive but pretending to look low-key and quaint farm stands and general stores in the Hamptons where some places like Loaves and Fishes don't even post prices.
12:49What? At Round Swamp, you will spend$32 on a small thing of guacamole. No, get out of here. Elise did an amazing sort of breakdown of what to buy at each place, what the vibe is at each place. There's a new contender, the Sagaponic General Store. That merch has become the merch to be wearing on the Long Island Railroad. So, yes, it was a very funny sort of anthropological deep dive into the Hamptons. And we, my family and I are going to spend the weekend at my stepsister's house in East Hampton this weekend. So I'm very excited to see some of these places in action. All right, Choma, as always, a delight to do headlines with you and chat about the week.
13:35Yeah, so good to see you. Same. So now here's Nicole Phelps' conversation with Givenchy creative director Sarah Burton. The run-through will be back in a moment.
13:59You come to the New Yorker Radio Hour for conversations that go deeper with people you really want to hear from, whether it's Bruce Springsteen or Questlove or Olivia Rodrigo, Liz Cheney, or the godfather of artificial intelligence, Jeffrey Hinton, or some of my extraordinarily well-informed colleagues at The New Yorker. So join us every week on the New Yorker Radio Hour, wherever you listen to podcasts.
14:34Thank you, Sarah, for joining us on the podcast. It's a pleasure. Thank you for having me. I want to jump right in because on my desk this morning was the August issue of Vogue. Anne Hathaway is wearing a dress of your design for Givenchy. And inside, I don't know if you've seen this yet, but inside there are pages and pages of her wearing other things that we saw on your runway. And I wanted to start by asking, how does this kind of a moment feel? You've been in fashion for over two decades. is this a big moment still when you get a cover when a celebrity is wearing your clothes in a magazine?
15:20Yes. I mean, it's always thrilling when you get a cover and when a celebrity is wearing your clothes. I think that, especially the cover of American Vogue, that's always, it's always really, really thrilling. And it's funny because even at the beginning of this sort of journey, Annie came to the late streets and took my picture. So it's amazing that it's also Annie Leibovitz taking the pictures as well. So it's always like, yeah, it's always a bit of an, a surreal experience when you see those pictures. So it's great. The photo shoot is beautiful. And in one of the images, Anne Hathaway is wearing the sculpted bra top and she's standing in front of Sargent's painting of Madame X.
16:00And the parallels are quite striking. I know. Do you know what? I always, I mean, throughout my whole sort of life as a designer, we've always had these amazing shoots all over the walls as inspiration. So to see this sort Sargent painting and Anne Hathaway in the outfit was kind of amazing. What I love is it's always sort of taken and you sort of see the things in a different light altogether. Somehow you design them in one way and then what's really amazing is when they're taken and portrayed in a completely different way, which is again inspiring and it sort of inspires you to do something new next time.
16:33So it was really great to see. Actually, I saw the Sargent exhibition. There's a Sargent exhibition at the, I think it was the Tate Britain not long ago. So it was great to see it next to that painting. Amazing. Let's go way back. You have said that you've known since the age of eight that you wanted to be a designer. How did you know then? Well, actually I was really, when I grew up, I was always drawing. So I never really sat still and I was always drawing, always painting. I always had a pen in my hand. I could never sit and watch telly or do anything without drawing or making things. And I actually grew up in a very creative house.
17:11My mum was a teacher. My nana had a knitting shop in Liverpool, so she was always knitting and making clothes. I think because I was one of five, we were always out of the house because it was a bit chaotic because we were in the house. So my mum would always either put us in the garden or out for a walk or we'd always go to, you know, she would always take us, my mum and dad would take us to sort of sculpture parts and art galleries and museums. So I think I knew that I always was surrounded by kind of, I suppose, creativity in many ways, whether it was making something out of a box at home or a painting, like a pre-Raphaelite painting in the Manchester Art Museum.
17:49So it was this, I just always knew that it was something I wanted to do, to do something creative. I think I really wanted to be a painter when I was very little. And then at eight, I thought, no, actually, I want to make clothes. So that's sort of how it started. And then I was fortunate enough to have a teacher at school who said to me, you know, if you want to do fashion, you really should try and go to St. Martins. And it was great because in many ways, being in Manchester, I was a little bit disconnected from that fashion world. I didn't come from a fashion family or anybody who really knew anything about fashion.
18:21So it was really because of her saying, you know, go and do Arts Foundation in Manchester, then go try and get into St. Martin's that I ended up going to St. Martin's and sort of everything followed from that point. So it sort of shows the importance of teachers actually being from a family of teachers. I just sort of help teachers hold a very special place in my heart, I think. On the subject of teachers, I know you were back at McQueen and here at Givenchy too. You've talked a lot about opening the studio and bringing people in and letting young people see how the magic is made, so to speak.
19:00Yes, definitely. I think when I first started at McQueen, I had an amazing tutor at Sir Martin's and he introduced me to Leeds. And I think that I learned so much from him. And I also learned so much from Lee being in the studio. And you realize that my early sort of time at McQueen, I spent a lot of time going to factories and going to artisans and learning the craft of what we do. So I always encourage people to, and young people especially, to sort of understand that really fashion design is sort of made up of so many different components. So many people are important to create the sort of final results of almost the process being as important.
19:38It's not more important than the final result. So, yes, I really believe in opening up the doors, making it very democratic, making sure that everybody realizes how important all the team members are. So you've been at Givenchy now almost a year, right? You arrived in September. Talk about how you're feeling at this point. You have one showdown. You have one coming up in a couple of months. What's your state of mind? What was so great was to start with this almost like a blank page. When I arrived at Geronchi, it's this real jewel of a house. It sort of has menswear, couture, women's wear and in-house ateliers, which is really unheard of in a lot of places.
20:21So what I did in the very beginning was really go to the ateliers, build relationships with the ateliers, found out how they worked. They understood, learned how I worked and this sort of building of relationships. So it's been great for the last 10 months building all these relationships with the teams and also kind of looking at things in a completely different way. So, like I said, starting with sort of a blank page and thinking, OK, what, you know, like any house is built on foundations. So the last really 10 months I spent sort of building the foundations of what I'd love the house to be going forward.
20:55Tell us about what you found in the foundations of the atelier. This story is almost too good to be true in a way. There's a renovation happening. And what do you all stumble across? What was so amazing is that the first week I got there, I think it was the second day I met the woman who does all the archiving, who's this amazing woman called Lore. And she has sort of painstakingly over the last four years archived everything about Givenchy, whether it's a picture of his dog to a piece of paper to a receipt to what his favorite dinner was. So it was this amazing archive. And so when I first went to the archive and looked at the first image that comes up on the database, it was this picture of a brown paper bag.
21:41And I was like, I couldn't understand what this bag was. And then next to it was this beautiful collection, which was Hubert Girondi's first collection. It was very Hitchcock. It was very stripped back. It was really a very kind of, And what I realized later was that it was his first collection. So what had happened about two years ago when they'd renovated his first studio, they had found in the walls of the building. And at the beginning, I couldn't believe it. I said, don't you mean in a cupboard? And they're like, no, no, no, in the wall. So anyways, in the wall, plastered into the wall, were all the patterns from his very first collection, which was such a kind of gift in a way.
22:21Because I love the idea of a house having all these old stories. and I love the idea of ghosts in the wall because I think there were probably a lot of ghosts in that house, a lot of ghosts in many houses, but I love the fact that this history existed in the walls of this house. And then they were put in these bin liners and then they were retrieved by the team at Givenchy. And in each of these brown envelopes was a pattern and each pattern was a pattern for a garment from his very first collection. And they were so beautiful because they had, I talk about ateliers and about cast people, but each of these patterns was not made in paper but made in calico and they had annotated on the patterns were all the names of the models.
23:03So Bettina was written on one pattern. So it's almost like you not only had the sort of ghosts of the models who had worn them but also the people who had made them in these patterns. So it sort of talked to the atelier, it talked to pattern cutting, it talked to the women that he was working with. So it was a really, and also it talked to a time when he was a young designer. So he was just the beginning. He was 24 years old, and you always think of him as this older designer. So it had all this, it was immediately like, okay, go back to the beginning and start there. How much did you use those patterns from that first collection of Hubert de Givenchy, and how much did your debut sort of spin from your own mind?
23:45How are you building your vocabulary there? Yeah, I didn't use any of the patterns, if I'm honest. It was almost more of a metaphor. So really what I wanted to do was, you know, it was almost, I looked at it like sort of in an anatomical way thinking, okay, to build a house, you have to build the backbone, the spine, all the foundation. So, and to me, it's always, and it always has been about a silhouette. So what I really wanted to do was at the very beginning, establish, take all the kind of noise away and take all the fuss away and just establish what is the silhouette. And the kind of gift of Givenchy is it's a house where you have the tailoring and the flue.
24:24So you have this juxtaposition of hard and soft. And so I really wanted to take all of the surface decoration away and work on a sort of a modern silhouette for women today. So the tailoring with a slightly dropped shoulder and the nipped waist. And so I really wanted to start on what's the tailored silhouette and what's the dress and again stripping back the dress so it has a simplicity to it. And I thought if I can start with the foundation, then it can grow from there. You say stripped back, but it's quite sculptural. It's very strong. Yes. I wanted it to really echo a woman's body. I love the fact that you feel quite held in the pieces.
25:04So I did a lot of twirls for the tailoring especially and the dresses, but I wanted it to be instantly recognizable as Givenchy. So it had an immediate, immediately you knew what that silhouette was. Do you foresee that silhouette sort of continuing? Will we recognize it next season and the season on? Do you imagine, you know, manipulating it a bit? I think I'd like to, I'd like to take it. And I mean, I always think that it's great to sort of, to challenge things and push them somewhere else. So I love the idea of taking that quite kind of sculptural silhouette and softening it and sort of how do you take away the canvassing inside the jacket?
25:47How do you soften the fabric? So I'd like to sort of take that silhouette and soften it for the next season. At one point you were talking about your Givenchy, your first collection, and you said that it was about talking to women about what they would want to wear. And I wonder if there are women in particular that you talk to that you take a lot of pointers from. And what were those conversations like? Completely. I mean, for me, it's like always a conversation. So a lot of what I do is 3D in fittings. I mean, I've been very fortunate to do many, many shows. I love doing fashion shows. But I've also, in the past probably five years, learned so much from dressing women for real life, which is essentially what our role is as designers.
26:33And I've learned so much from dressing women for situations where they need to feel strong or maybe they feel vulnerable and they need to feel empowered. So, you know, I very much have conversations with lots of different women about how they want to feel, what they need to feel. Like when you put a jacket on and it makes you feel a certain way, when you put a dress on it makes you feel a different way. So to me, it was about talking to the women I had dressed, but also talking to the women that I work with, how, you know, I loved it after I did my first collection. All the pattern maker, head of Atelier said to me, oh, so I want that coat and that dress.
27:07I thought, great. So the idea that people in the studio want to wear their clothes is not just for a show or for, you know, people often say to designers, who's your woman? And I think that what I love is dressing women as a collective and women in their different, in all the different moments in their life when they want to feel strong or they have a vulnerability or they, so I think that, you know, I love taking what I do and then making them feel the best they possibly can in the clothes. There's a beautiful part of the article in the August issue about you where Kate Blanchett, who you've dressed many times, says, you feel so looked after when you put on Sarah's clothes, there's a gasp because they have this incredible surprise, but they feel somehow inevitable.
Read the full transcript
27:54How do you react to that? I mean, she's amazing. I mean, it's just, I mean, when when what I love about Kate is that she has she has first of all such incredible first of all everything she does I have such respect for but she has this amazing presence that you know she she understands clothes and and understands how they make you feel and she sort of I feel I feel that that when you dress her you immediately she sort of brings the all to life somehow but I also feel like when you when you put clothes on i think that it's quite an emotional thing in a way you know people don't need to say when i'm dressing somebody they don't say oh the sleeve doesn't feel right you could see it when they put it on you don't need to sort of say this doesn't fit properly here or i don't like the lace because you can it's a physical thing as well you can always feel how people react and i think i'd be fortunate enough to be in so many fittings that you know how people are going to you know you know how to then change the garment to make people feel comfortable.
28:53And quite often I make people a suit and then they put it on and they hate it. I think they don't need to tell me. I can immediately change it. Not because they hate it, because they put it on and I feel like it's not how they want to feel. I can immediately change it into something different that will make them feel more themselves. You have a very specific combination of, you know, the practical and then the spectacular. And I think when those things work in tandem you know that's that's where the success is I think it's interesting because I think when you're dressing women I really do look at it as an individual woman for each person I dress so I think okay what's the event they're going to and how do they want to feel how does it say the message from Juanchu but also like how do they want to feel as a woman like how do they want to feel held and then how they feel their kind of their best selves in a way so what you know what cuts going to suit them what what embroidery is going to be enough but not too much what what color i think it's a real it's each one is like a its own little collection somehow so we keep track of uh you know many things at vogue runway uh and one thing we do at the end of each season is look at which images are the most saved by users.
30:17We have an image search and people who are clicking through the slideshows, they save an image maybe because they are inspired, maybe because they want to shop it somewhere down the line. And when I was looking at the list this season, four of the top 10 looks for fall 2025 were from your debut. Amazing. That's amazing. Nobody came close. So, you know, your debut made quite a big impact. At the same time, September will be, you know, a season of debuts. Many, many designers are starting over this season. And I wonder, I don't get the sense that you spend too much time thinking about that, you know, sort of.
31:02But maybe you do. And I wonder if you feel the pressure of the fashion industry and this sort of, you know, competition at all. I've always felt that, like, maybe working at McQueen for so long or is it, and it really, McQueen never felt like, yes, we were always part of the fashion industry. But I think that I learned quite often that you have to tell your own story. For me, it's about connecting with women. like that's what I love to do it's like I love it when I dress somebody and they feel amazing or they or I love the conversations between the tilliers or the conversation between the people who wear the clothes and I think that for me it's always about that's the end goal it's like you know you're always going to be judged or criticized always challenge yourself and always be sort of creative and push yourself forward but I think you have to sort of stay to what you do you can't bend yourself out of shape to sort of to be what you're not really more with Sarah Burton after the break
32:12hi I'm Rebecca Ford senior awards correspondent at Vanity Fair and co-host of Little Gold Men Oscar season is upon us Little Gold Men takes you behind the scenes of the race for the biggest prize in Hollywood There's a hundred wrestlers in the room, but only one can be Oscar nominated. Whether you're a movie lover or an industry buff, Little Gold Men from Vanity Fair has everything you need to know about this year's Oscar race. Follow and listen to Little Gold Men wherever you get your podcasts.
32:48We are talking on the first day of the fall 2025 couture shows. They started in Paris this morning. And as you said at the beginning of this conversation, Givenchy is a house that has couture. So where is your head on the subject of couture for Givenchy? I mean, I love couture. I've always, always loved couture. I always used to be a bit of a joke at McQueen. I used to always love doing the show pieces. When Lee was alive, that was my favorite part. So I'm very excited about doing couture. I obviously would love to, what I really wanted to do is to sort of build the ready-to-wear fur so that that has a kind of strong signature and backbone.
33:30And then wanting to do couture in July next year. So I have a little bit of time, but I'm very excited about working with all the amazing ateliers and the artisans and sort of challenging myself, challenging them to sort of create something for next July. But then in the same breath, I always love the fact that there are couture pieces in the ready-to-wear show because I love the fact that we have the ready-to-wear, but also there's the jeweled bodice that we did. There's pieces that are just sort of couture pieces for the ready-to-wear as well. So I think it's always nice to have that mix. Okay, so we are going to wait patiently for a year.
34:12But in the meantime, it is a real full circle moment. You were at Givenchy briefly in the late 1990s, and here you are again. You know, is there like a bit of a pinch me moment when you walked through the doors again? Or do you not reflect so much on the past? I always say the past is always with you, but never, I don't think you can let it weigh heavily on you. I think that I sort of experienced so many things that you kind of have to be the part, you know, the past makes you who you are and you take those experiences with you but you have to to me what was great was I mean I recognized the studio I was oh my god this is where Lee did the fittings and so it was kind of amazing because you I remembered all those moments with the different teams that were there was a team which you want to was team up a queen but and you know it's familiar but so different so it was it was kind of it was it was it was a a bit of a, oh my God, this is definitely, that was Lee's office.
35:17It's not Lee's office anymore. And also, quite often at McQueen, I would look at the Givenchy, sometimes pieces that Lee had made for Givenchy. I would, not reference for McQueen, but I would look at it. It was funny, in my first week, actually, I looked at all of Hubert's work and all of Lee's work. So it was an interesting, and so it was a bit, it was very familiar with a lot of it. So it was a bit like coming home in a way as well. Well, as you say, the past is always with us, but of course, fashion is about moving forward and pushing forward. So with that in mind, I want to ask you about Instagram and social media.
35:55You have said you don't design for Instagram. But how do you feel social media and the sort of online culture of today impacts your work or fashion more broadly? I mean, for me, I think the great thing about social media is it often demystifies fashion because I think at a certain point it was very unobtainable and it was very, you know, it feels quite remote from people. And I think that what I like to do and I'd like to do more of is to sort of show process and get people interested in how things are made. Because I think that it's interesting to understand that it's not put on a pedestal and that anybody can be involved in fashion, which is also what I'd eventually like to do at Givenchy.
36:39is set up workshops for young people to come in and learn how to pass and cut and work on embroideries and work on print and all the different workshops that I used to do before. And in a way, I think it's, you know, it obviously has a huge benefit, social media. It reaches many, many, many people. I mean, I'm not on it personally because I feel like, and I always like the work to do, the talking. And I think that one of the last luxuries we have as people is to be private. So I like to sort of stay quite private. but I think it has its great benefits but also if you look at it too much I think it's quite nice to not be too influenced by it as a designer because I really love looking at a book because if you look on the internet search for, I don't know, 18th century foc coats you're going to all get the same pictures whereas if you go to a book you're going to find a different picture or if you go to a museum you find something different so I always encourage the teams to find other sources of material or that is not being fed to you that you can find yourself.
37:41I know it takes a bit longer, but I think it's a good thing to do. What you were just saying is quite interesting, this idea that the internet and social media have demystified fashion. I will say that there still is a mystique and a mystery, even for me as someone who's been watching the industry for so long. What I so enjoyed about seeing you earlier this year in the Givenchy, atelier is just how hands-on you are. And so, you know, famously with a pin cushion attached to your wrist. So talk a little bit more about the parts of your job that you love. I love being an atelier. I love doing fittings.
38:25For me, we're working on clothes for women, and they're not flat cutouts. They are 3D. So I love the drawing part. But when it comes to fitting that's when it really comes to life because you see it move and I make the I asked the model to walk the fit model becomes part of the design team in a strange way because they can you know they can try things on you see how it you know how it moves how it how it doesn't fit how it fits how it changes proportion and you become very used to looking at things and and understanding how what proportions are and how they feel right and how they look right and how do you make it look different how do you push it into a into a different silhouette or keep the same thing where and and i also love working with the teams of people you know i was quite surprised when i arrived at gumanji it was built it has all these separate little rooms and i sort of oh my god i love it to be all in one space so everybody has this creative energy that you know the print designer can see what the shoe team are doing and they can see what the embroidery team are doing so we're in the process of sort of knocking the walls down now so we can all be in the same room which is a bit radical but actually there's again that sort of idea of it being you know not being scared of other people's ideas and not being sort of all sort of siloed into different departments it's nice that everybody talks to each other and everyone works as a team but I love it when the clothes come to life and I think that's why I love fitting so much and also why I've loved you know I love it when I go to a fitting with say Cate Blanchett she's incredible because it just comes to life and you understand about you know what she represents what conversations you're trying to have so but we always have a fit model in this in the in the studio so every day there's a fit model there because it can be like a big fitting where you try everything on or just fitting daily as always a joke it's like a sort of fit us on where you're constantly trying things on and changing them but the sort of evolution of it all is is what's interesting is the kind of process how you get from one point to another point so it never stops changing until it's actually on the catwalk basically yeah i wanted to talk about the comfort factor of clothes though too uh yeah you know i think as women we we can spend a lot of time in uncomfortable clothes or accessories because we we like the way the look of them but but that's something that you avoid yeah yeah i mean i think that i really i think that's why i love looking what's inside the garment as well because i almost feel like it's really important to strip away as much as possible from the stretching of the garment i know sometimes for a show people want to make it quite heavy because again it's that sort of instagram thing a bit looking having to look like a silhouette somehow but i think that really it's about you you've got to move you have to move in these piece, they have to feel comfortable on you.
41:12And then when you feel comfortable, you feel much more empowered than if you're sort of like, you know, unable to move and things. So yes, it's very important. So it's going on a year now that you've been at Givenchy. And I wondered, have you learned anything from Givenchy in your studies of his archive or the photographs? anything that not that's going to sort of shape you know the next collection but sort of more more as a you know a mentor from the other you know from the other side I think weirdly not weirdly I think his relationship he wasn't afraid of being a couturier and a dressmaker for women and having clients he seemed to be very proud of you know not being not saying that he wasn't an artist in his own way.
42:06I feel like he really, really loved his relationship with the clients that he worked with, which maybe that's something I didn't, I knew, but maybe didn't notice the extent of which that was so important to him. Well, it just, it speaks to that idea that I was talking about of sort of like the practical aspects of your job and the spectacular aspects of your job and yeah the the magic is when you can when those things come together you know they have to come together I mean it's interesting what you're saying about dressing dressing women or people for for these events that they go to all these moments in their life is you and you and I suppose in a way for me that's a very that is couture you know in in many ways you talk about couture that is a moment when you really are doing couture because you're and you're going from something that's a very personal intimate fitting to something that's going to be so kind of so seen so this is a strange juxtaposition of this moment when you're in somebody's quite often house or hotel room or whatever and you're dressed you're you're working on something with them that feels quite intimate and yet it's going to be seen on a grand scale and quite often it's hard it's not hard but it's interesting to think you have to think okay this is how i'm seeing this piece in a room but actually it's going to be seen in this environment so you have to sort of constantly sort of remind yourself of where of what these moments are you know i remember doing you know fittings on actresses in the in the belly of the barbican in tiny tiny dressing rooms and think oh yeah but this is going to be a world premiere so it's this weird kind of that's what i love about the job you get these funny moments where you're in this you know like so the sort the belly of the Barbican to being in these kind of then then it's then that you see it and it's on this different stage so it's sort of getting all those nuances right I love it it's kind of a challenging way that reminds me of what you said about designing in 360 that yeah you know you're you're not just looking at the flat the flat image you know on the screen yeah it's a real 360 degree job yeah and that's what's so different about doing the fashion show from doing real people because you're in a fashion show and you know like I said for Instagram you're doing it for that picture that people see on their phones and it's flat and then for a real life event which is actually the reality of these clothes you hope that they're going to be in the real world is you're seeing it from 360 so that's why I love fitting because you're building something you're almost like sculpting on a on a purse on a body and seeing how it falls and how it hangs and how I know people always look horrified when I get the scissors out, but you have to kind of cut and pin and drape because you're sort of almost like building it on a body.
44:56It's only until you see it on a body that you understand if it works or it doesn't work. I think that's what I love doing. I do want to talk about the issue of women creative directors because we don't have enough in fashion, I think. Why aren't there more of them? I don't know, Nicole. Why do you think? Oh, gosh. Long-standing power structures take a long time to unstructure, I suppose. Yeah, I think so, too. I think that's exact. I mean, I went to a school where, like, I think I'm from quite a, I think I said it before, my dad was brought up very much by his women in his family. because of course his father was away during the war for seven years.
45:45So I've always sort of grown up in environments where there have been very strong women and also being at McQueen, Lee loved strong women. It was always about these very strong women. So I'm always surprised when you do get that pushback and it does happen and it's always quite surprising because for me I always believe that women can do anything. It's really, well they can do anything but there is still a kind of, I think there still is a barrier. Uh, we, we like to ask this of, of all the designers that come on the podcast, uh, because we have so many young listeners at the run through. What, what advice do you have for other young people who, who are interested in getting into fashion or pursuing design?
46:29I, I mean, the thing that I would say is try and learn as much as you can. Like when I, this is very, there's no seems to be no real obvious career path like other professions. I think that I, at the very beginning, I think knowledge, actually my dad said to me once, that knowledge is the one thing, education is the one thing nobody can take away from you. So if you, and you really have to go and pursue it yourself. So I would, you know, I think go to the factories, go to the mills, go and work in studios, go and do work experience, go and make the tea, go and do anything. Because I think that the more you see and the more you learn, the more you understand if it is a job you want to do and also what the jobs are within the industry.
47:09I also think you know be curious question things you know work hard believe in be authentic you know you have to be true to yourself no matter whether people like it or hate it you have to be true to yourself and work hard I think that's really the key Thank you Sarah Thank you so much It's always great to talk to you Thank you Nicole Thank you That's it for the run through See you next week
47:43The Run-Thru is produced by Chelsea Daniel, Alex DePalma, and Stephanie Cariucci. It's engineered by Pran Bandy and mixed by Mike Kutchman. Chris Bannon is Conde Nast's head of global audio.
48:06From PRX. Thank you.
From the publisher
Sarah Burton is one of the fashion industry’s most beloved figures and one of the few women creative directors at the helm of a legacy maison. When she was named to the top job at Givenchy, almost a year to the day after she had announced she was stepping down from her post at Alexander McQueen, where she had spent two decades, the excitement was palpable. Her debut collection for the French label, in March of this year, was a resounding success—the proof? Anne Hathaway wears it exclusively in her August Vogue cover story.
Burton joined Nicole Phelps from her home in London to talk about her new gig, the impact of social media on fashion, and what she loves most about her job.
Plus, Chioma and Chloe talk about Doechii’s new British Vogue cover, perverted prep at Michael Rider’s Celine debut, and Wimbledon couples style.
The Run-Through with Vogue is your go-to podcast where fashion meets culture. Hosted by Chloe Malle, Head of Editorial Content, Vogue U.S.; Chioma Nnadi, Head of British Vogue; and Nicole Phelps, Director of Vogue Runway, each episode features the latest fashion news and exclusive designer and celebrity interviews.
Learn about your ad choices: dovetail.prx.org/ad-choices
