Inside Milan Fashion Week: Debuts at Gucci, Marni and Fendi

2 Mar 2026 · 40 min · 18 chapters

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In short

Podcast Episode Notes: The Run-Through with Vogue

Episode Title

Inside Milan Fashion Week: Debuts at Gucci, Marni and Fendi Hosts

  • Nicole Phelps - Director of Vogue Runway
  • Francesca Ragazzi - Head of Editorial Content at Vogue Italia
  • Luke Leitch - Vogue Contributor

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Episode Overview The episode dives into the key highlights of Milan Fashion Week, discussing significant debuts from various designers including Demna at Gucci, Meryll Rogge at Marni, and Maria Grazia Chiuri at Fendi. The hosts provide insights into the creative directions of the designers and their impact on contemporary fashion.

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Key Highlights

  1. Gucci's Debut Under Demna
  2. Background: Demna, previously at Balenciaga, transitioned to Gucci, aiming for a more relatable collection.
  3. Debut Collection Focus:
  4. Emphasis on foundational, wearable pieces rather than radical silhouettes.
  5. Introduced "sexy gym boy clothes" and skin-tight garments.
  6. Set design mimicked ancient architecture with a modern twist.
  7. Noteworthy Moments:
  8. Closing the show with Kate Moss in a daring backless dress.
  9. Exploration of "wearable habits" with practical accessories.
  1. Marni's Fresh Perspective
  2. Designer: Meryll Rogge, with personal ties to the brand.
  3. Collection Elements:
  4. Emotional connection illustrated through nostalgic references.
  5. Use of vibrant colors and layering to create accessible yet chic attire.
  1. Fendi’s New Direction with Maria Grazia Chiuri
  2. Transition: Chiuri's move from Dior to Fendi, showcasing her strong design identity.
  3. Collection Themes:
  4. Focus on real-life wearability for women, blending chicness with practicality.
  5. Incorporation of contemporary trends while paying homage to Fendi's heritage.

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Additional Discussions

  1. Moschino's Cultural Roots
  2. Designer: Adrian Appiolaza explored Argentine influences in his collection.
  3. Creative Elements:
  4. Reference to Argentine cultural icons, such as Eva Perón and tango.
  5. Closing look included a commentary on the corporate nature of fashion through playful designs.
  1. Vogue World Milan Announcement
  2. Event Date: September 22nd.
  3. Theme: "The human touch in the age of technology" showcasing craftsmanship and innovation.
  1. Upcoming Collections
  2. Anticipation for shows from other prominent brands such as Prada, Dolce & Gabbana, and Giorgio Armani.
  3. Discussions on casting choices and the evolution of women's fashion.

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Key Takeaways

  • Milan Fashion Week showcased a shift towards more relatable fashion, focusing on wearability and emotional connections to pieces.
  • Designers are embracing their identities and backgrounds, leading to collections that resonate on personal and cultural levels.
  • The podcast provided a behind-the-scenes look at the intersection of fashion, creativity, and societal commentary.

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Closing Thoughts The episode wrapped up with excitement for the upcoming Paris Fashion Week, indicating that the fashion community remains dynamic and ever-evolving as it responds to current trends and cultural shifts.

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*For more episodes of The Run-Through with Vogue, please visit [Vogue](https://www.vogue.com). Ciao!*

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Arrival at Gucci and Initial Impressions

0:45 to 2:29

Discussion of the atmosphere and excitement surrounding Gucci's show.

“Demna, formerly of Balenciaga for a decade, has moved over at Caring to Gucci.”

Demna's Debut: A Shift in Design Philosophy

2:29 to 5:30

Exploration of Demna's new direction at Gucci compared to his past work at Balenciaga.

“We were at Demna's debut and just as he promised, this was not the Demna that we used to know.”

Kate Moss Closes the Show

5:30 to 6:00

Highlighting the appearance of Kate Moss in a daring outfit that closed the show.

Transition to Vogue Offices

6:00 to 6:26

Moving from Gucci to the Vogue offices for further discussion on fashion trends.

“Okay, Luke, Nicole, we're hopping out of the car.”

Insights from Francesca Ragazzi

7:16 to 9:29

Francesca shares her views on Gucci's show and the evolution of Demna's designs.

“I'm joined today in Milan by my colleague Francesca Regazzi, the head of editorial content at Vogue Italia.”

Vogue World Milan Announcement

9:29 to 12:26

Discussion of the upcoming Vogue World event and its significance in Milan.

“So from the famous Vettemont then Balenciaga oversize to today, obviously it was very extremely form-fitting to the point of sculptural.”

Recap of Diesel Show and Its Impact

12:26 to 14:00

Review of the Diesel show, including set design and thematic elements.

“And I wanted to pay tribute to you, Francesca, because during her speech, Anna said that your diplomatic skills were so great that you should be running the United Nations.”

Glenn Martins' Show at Diesel

14:00 to 15:10

Explore the concept behind Glenn Martins' Diesel show and its reflective elements.

“where Glenn Martins put on quite a show.”

Craftsmanship and Market Positioning

15:10 to 17:08

Discuss the level of craftsmanship in Diesel compared to other luxury brands.

“And as you said in your review, Luke, owed a debt to his Y project beginnings with the unusual shapes.”

Simone Bellotti's Jill Sander Collection

17:08 to 19:14

Analyze Simone Bellotti's approach to adding embellishments to his collection.

“Uh, the next day on Wednesday, we started, uh, at Simone Bellotti's second show for Jill Sander, which was interesting.”
Show all 18 chapters

Maria Grazia Chiuri's Fendi Debut

19:14 to 20:54

Examine the significance of Maria Grazia Chiuri's debut at Fendi.

“The real big news of Wednesday in Milan was Maria Grazia Chiuri's Fendi debut.”

Women in Fashion: Reactions and Perspectives

20:54 to 22:49

Discuss the evolving role of women in fashion and the wearability of collections.

“I really see this multitude way of looking at women that wants real clothes for real life, a bit loose, but still chic.”

Meryl Roge's Marnie Debut

22:49 to 24:28

Explore Meryl Roge's debut at Marnie and her approach to design.

“And she basically hit me with sarcasm saying, ah, only men can be geniuses.”

Connections and Personal Stories in Fashion

24:28 to 28:00

Reflect on personal connections to fashion brands and the journey of designers.

“Yeah, again, I think she played with the codes of Marnie and also injected her own way of seeing things and colors and the shirts and the layering.”

Prada's Innovative Show Concept

28:00 to 30:00

Explore the unique staging and artistic direction of Prada's latest fashion show.

“And it's an incredible story that here she is actually at this brand, you know, 20 plus years, you know, later.”

Exploring Complexities of Life in Fashion

30:00 to 33:00

Discuss the deeper meanings behind Prada's collections and their cultural implications.

“I don't know, maybe this was an onion show.”

Highlights from Emporio Armani and Expectations

33:00 to 35:00

Review Emporio Armani's collection and anticipations for upcoming shows.

“I found it, you know, you could say it's quite perplexing for designers to be making that point.”

Backstage at Moschino and Designer Insights

35:40 to 40:00

Get insights into Moschino’s collection and the designer's inspirations.

“Sometimes people ask me which search terms I use whenever I'm on eBay.”
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Transcript

Automatic transcript. May contain errors.

0:00Francesca Ragazzi:Hi, I'm Arden Fanning-Andrews, Vogue's beauty editor at large. My husband and I talk a lot of eBay strategy together because it is something that we have bonded over since the beginning of our relationship. We've known each other for 20 years and we've been using eBay for even longer than that, both of us. He's very proud of his five-star review, which I have the same. We're pretty popular. We have a really good reputation on eBay.

0:29Francesca Ragazzi:Okay, where are we? Milano. Milano Fashion Week. We're on our way to Gucci with Lorenzo. Ciao Lorenzo. Champion driver Lorenzo.

0:40Nicole Phelps:Ciao, mi chiamo Lorenzo e sto seguendo la Fashion Week con Nicole Plaines e sono contento di essere qui.

0:48Francesca Ragazzi:Nicole, this is a big one, right? The biggest. Demna, formerly of Balenciaga for a decade, has moved over at Caring to Gucci. And last season was sort of an in-between collection. And this is his true debut. Demna is one of the most confident designers. I think like a lot of other designers, he's thinking about foundations. Like what's going to bring people to the stores? It might not be a radical silhouette. It might not be a pair of pants made out of a jacket. He did that at Balenciaga. It might be a lot more straightforward.

1:38Francesca Ragazzi:What's the scene outside? Well, it's a big scene. They're screaming fans on both sides of this really busy boulevard. Literally hundreds, if not a thousand people, right? Inside is just, is like almost as much pandemonium because a lot of the stars are accompanied by really big groups of photographers who, you know, like really have to get the shot. And sometimes it's like a dozen people who are trailing a star. You know, it's just really big operations. Lots of security. Ciao. Have fun. You have fun too.

2:29Francesca Ragazzi:Okay, people are starting to walk out.

2:34Nicole Phelps:Ciao Luke and Nicole. Ciao!

2:37Francesca Ragazzi:Ciao ragazzi! Let me just see where Lorenzo is. Yeah, check on Lorenzo.

2:42Luke Leitch:There he is.

2:43Francesca Ragazzi:Oh my god, you're an eagle. Wow! Bravo! We were at Demna's debut and just as he promised, this was not the Demna that we used to know. At Balenciaga for 10 years he was an experimentalist, outrageous couture where he would wrap you up in 50 meters of tulle net net and this was, Como se dice, Luke? Not basics, but foundational in a way. He started with like sexy gym boy clothes, second skin, lycra, and tight jeans.

3:21Luke Leitch:You know what? I was really struck as we walked into the set that it was completely artificial, but it was made to look like we were in a large stone space, like a forum. and the set was flanked with some of the reproductions of some of the most famous statues of antiquity. Then we got these muscle boys beautifully fit came out in very skin tight slightly shiny t-shirts and sort of I don't know paradigm jeans Socratic ideals of your mid-cut jeans and and I thought oh maybe he's I remember years ago there was this um chanel show and you know carl lagerfeld used to produce those documents the folders and on the front of it it said la modernity de l 'antiquité and i thought maybe and i always love that idea and i thought maybe he's trying to create his a pantheon of the contemporary that's kind of what i thought and then as they came through i started to see that in a way it was a series of character studies based on maybe contemporary observation and what he thinks the market wants now there was one guy who stopped and leaned into his little shoulder sort of slung fanny pack which was the first bag that Demner has designed for Gucci he told me when I did the pre-chat a few months ago and he's and he checked and he stopped and he checked his phone and that was kind of interesting little gesture I think I think it was about wearable habits and gestures of use maybe.

4:56Francesca Ragazzi:Gucci every day.

4:58Luke Leitch:Yeah exactly every day but obviously it had to be overtly Gucci which I think is a challenge that you face when you do an everyday collection for a luxury brand. I think it was a super super interesting debut. I think there was you know I think it's difficult when you start by trying to do create fresh archetypes. I think that in a way you're stuck between universality and also you know maybe identity a bit but I thought it was you know it was definitely a new Gucci.

5:30Francesca Ragazzi:And a new Demna again to go back to that idea he's never had supermodels on the runway and here he had no less a supermodel than Kate Moss close the show in a quite daring for a 50-something gal, completely backless dress, showing off her Tom Ford-era Gucci G-string. Double G thong. Diamante double G thong. Okay, Luke, Nicole, we're hopping out of the car. We're going to head into the Vogue Milano offices. and record the episode with Francesca Ragazzi. And then we're off to Moschino. So also stay tuned till the end of the episode.

6:25Francesca Ragazzi:Okay, we're going to take a quick break.

6:37Francesca Ragazzi:Whenever I'm looking for things with eBay Authenticity Guarantee, It often ends up being sneakers. I'm not necessarily a sneakerhead, but there are specific sneakers that I may have like fallen in love with and have been discontinued. And it's really nice to find them on eBay. And so it'll be just like a pair of platform Converse loafers. It will be a pair of Vans white slippers with like a very specific low toe. And so it's great with eBay to just be like, this is a real thing. It's in the size that you want. It's in the style that you want. And it's real.

7:13Francesca Ragazzi:Ciao, this is The Run Through. I'm Nicole Phelps, and it's day one of Shark Week. I'm joined today in Milan by my colleague Francesca Regazzi, the head of editorial content at Vogue Italia. Ciao. Hi, Nicole. Happy to be back together here. I am too. And by Luke Leach, my Vogue business and Vogue runway colleague of many years. Hi, Luke.

7:35Luke Leitch:Hi, Nicole. Great to be here.

7:36Francesca Ragazzi:Luke and I were in the car and talked all about Gucci. It was Demna's big moment. Fran, what are your thoughts?

7:43Nicole Phelps:It was very intense. I found it very interesting in the beginning with the Italian subcultures, the Maranza, but also the sort of Shura attitude and then going towards a more romantic sort of nostalgia feeling towards the end with Kate Moss and the bling bling strip. Bling bling G-string. But a lot of quality in the accessories. I appreciated the tribute to Alessandro Michele's iconic shoes.

8:13Francesca Ragazzi:Yes, and we were with Damno yesterday in his studio and he was showing us the new bags and how great the Jackie was in that sort of slouchier leather. It felt really modern, right?

8:24Nicole Phelps:Yeah, modern and wearable. I don't think people want stiff things around. And he told us, no, he never went that body conscious. So we really saw that, which means it's a great evolution in his mind as well. And it's showing something different because I think maybe it's what he sees at the moment also in Italy, being in Milan. I think he's appreciating his life here.

8:48Francesca Ragazzi:It's interesting because it's very hard for a designer to reinvent himself or herself. And Demna definitely has started off at Gucci doing something quite different than what he was doing at Balenciaga, right?

9:04Luke Leitch:And I think whatever the results, the fact that he has changed his output is an absolute crucial point of success for him. because I think what you can't do is you can't try and repeat all your codes in a new house, but it just doesn't work. And I think we've kind of seen that before. And with Demner, yeah, the big crucial change seems to be in silhouette. So from the famous Vettemont then Balenciaga oversize to today, obviously it was very extremely form-fitting to the point of sculptural. And he said during the pre-conversation that this actually, as well as looking at Italy, related to him looking at himself.

9:52Luke Leitch:He talked about how the fact that he was incredibly body conscious himself with his own personal form at the time when he founded Vettemol and in his past. And he'd been working on himself both in the gym and in terms of his psychology, and he felt much more in possession of his own body. And I think there was a confidence, a fresh type of confidence that reflected that.

10:15Francesca Ragazzi:So let's rewind. We started the week with Vogue World Milan press conference. It was a rare meeting of Milanese fashion power brokers of the kind that only Anna Wintour and Francesca Ragazzi could pull off. Tell us what you were announcing.

10:33Nicole Phelps:So earlier this week, we announced a big success for Vogue, which we were able to secure the Galleria Vittorio Emanuele as the next final destination for the Vogue World Milano edition happening on the 22nd of September. So you're going to have a busy summer. Very busy summer. No holiday. Don't worry, Anna. I know that. I'm ready. I think the topic we picked this time is very relevant for, again, what we are living in, which is the human touch in the age of technology. We're going to see that through the history of craftsmanship and all the evolution and revolution that brought us at the moment in time in which new challenges are in front of us.

11:20Luke Leitch:For those who don't know, the Galleria Vittorio Emanuele is like the Sistine Chapel of shopping. I mean, it was created in 1877. it's a cross-shaped gallery that is 50 meters high that is so beautiful it's where Muccia Prada's grandfather opened his store in 1913 and many other stores have are there that are very old and many quite new but it's very interesting it sits between the Scala which is the home of opera and ballet and the Duomo Square which is the home of the real big boss in Italy for sure. And it's interesting that it's this pathway from pleasure to duty maybe, or, you know, and I think your opportunity as you shape Vogue World is huge because it's one of the most beautiful spaces in Milan and it is really where fashion and fashion hits its end user in the most beautiful way.

12:24Luke Leitch:So I think it's going to be great. And I wanted to pay tribute to you, Francesca, because during her speech, Anna said that your diplomatic skills were so great that you should be running the United Nations.

12:35Nicole Phelps:Yeah, I don't know.

12:37Luke Leitch:Because it is truly, truly a fantastic mission that you're embarked upon, but you had to get the agreement of all of the tenants.

12:44Francesca Ragazzi:Exactly.

12:45Nicole Phelps:Even the tobacco shop. Everything. And as in everyday life condominium, everyone has very different needs and backgrounds, and you have the small family-owned business with the big, you know, luxury companies having shops there. So it's interesting to see how all these different stakeholders will interact in the next months where we have to work all together.

13:09Luke Leitch:And also you have to, you're going to be inviting, you know, Italy's most prominent and maybe some less known fashion companies to join with you on that. And I think, you know, show as a collective, because 88 % of all of the French group carings products are, for instance, made in Italy. But this industry that's full of rivals, fighting each other intensely, all these designers we're talking about now, they're all rivals, pretty much, unless they have the same owner. And we're going to be inviting them a bit more towards the Duomo than towards the Scala to be in the same group and to be in the same because we're sending a message about the value of craft.

13:55Francesca Ragazzi:After the press conference, we headed straight to Diesel, where Glenn Martins put on quite a show. The set was remarkable to start with. There were some 50 ,000 objets, right, from past collections, past shows, including greasy pizza. I don't know from what season that was.

14:18Luke Leitch:Well, it looked delicious. Yeah, no, it reminded me of some terrible mornings from my 20s when you wake up in the middle of a file of stuff. And I think that was the point of this show, right? These were all artifacts of past diesel parties, events and shows. and in a way that was that was the night before this show and the collection Glenn said was supposed to be that feeling where you wake up after either having stayed out at the party all night and the sun has come up and you go home or and he was more into this if you've got lucky and you've had an amazing one-night stand and you wake up going oh my gosh where am I I need to get home and you walk out the door and he said and you feel like you haven't looked in the mirror you know you've tucked your skirt into your underwear or whatever it is and and then but you're so energized by the fantastic time that you just had that you just exude total confidence and that was what he wanted to put into his clothes so that was his idea how did you did you guys

15:23Francesca Ragazzi:pull that off yes he has every reason to be confident he is a designer with so so much talent And, I mean, I loved everything from the rumbled up sweaters. The knitwear was fantastic. And as you said in your review, Luke, owed a debt to his Y project beginnings with the unusual shapes. And then just the fabric manipulation that he does at Diesel. Experimentation. Super, super interesting. and you sort of want to get up close to those clothes.

16:00Nicole Phelps:You are fun and kind. Honestly, bless you. You are the best. So fun to spend time with. Because you are such a free thinker and you see clearly the zeitgeist and you are confident of what you experiment and always so sensitive with upcycling and sustainability. I really appreciate it. It's very fresh.

16:25Luke Leitch:Another thing about Glenn is that he doesn't wear the weight of his talent or position too heavily, as a lot of people naturally do when they're pushed into these responsible roles. And I think that playfulness is really important in Diesel. But I also think for me, over the five or so years he's been at Diesel, and I'm not disregarding the collections before, because there were some great collections and some good designers there. But you talked about the fabric manipulation and the complication, and we've seen that with the kind of couturey pieces that he does there before. The level of craft there is up there, but the positioning within the marketplace of Diesel really doesn't compare to, let's say, Prada or Gucci that we've just seen today.

17:07Luke Leitch:And it wouldn't position itself there, but I honestly sometimes looking at the clothes.

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17:12Francesca Ragazzi:Thumbs up for Diesel. Uh, the next day on Wednesday, we started, uh, at Simone Bellotti's second show for Jill Sander, which was interesting. He said the first season he was focused on reducing and taking away. And here he wanted to add and embellish. And he, he was asking himself the question, can something superfluous be essential? So what do you think? Can it?

17:37Luke Leitch:I think the value of the superfluous has to lie in how much you treasure or appreciate it. Because if it's functionally superfluous, like your appendix, for instance, then are you fond of it? Does it, you know, and I think in this, in Simone's collection, there were, I wasn't aware of this sort of preamble at all, but I really enjoyed the slicing into the garments. I think to put exposure into sobriety was very interesting. I think there was such a lot of interplay between the immediate facade of his character and the second look. It looked initially like these were sometimes even quite daunting, very sophisticated characters, and then almost unavailable.

18:35Luke Leitch:And then there was a hint of availability, and I'm not being so basic as it might sound, but I think that it was a very layered collection just through really quite strong gesture. I thought it was great.

18:47Nicole Phelps:And there is these always hidden layers, for example, the poetry, the voice of the poetry written by Chiara Barzini. And spoken by Kim Gordon. Yeah, spoken by Kim Gordon. And it was that idea of the house above the sea. So I think it's very clear for Jill Sander, you need this layer concept, performative concept that you need to dig in to understand. Right.

19:15Francesca Ragazzi:The real big news of Wednesday in Milan was Maria Grazia Chiuri's Fendi debut. And what an incredible story. She leaves Dior and six months pass, barely, and she is rehired by LVMH at Fendi. So to me, that says that they know that this woman has the goods. What does it say to you guys?

19:38Luke Leitch:I think Fendi was in such an interesting place because we'd heard so many stories about Fendi over the last few years that didn't come to pass. And I think that as part of the LVMH group, which apart from L 'Orupiana, which is very successful for them at the moment, I understand, and companies in maybe the, you know, the jewelry and the other sectors, it's its biggest Italian property. And I think because of that, because it's such a French group, Fendi sometimes feels on the outskirts of it and has done for some years. And I think, you know, Maria Grazia is absolutely at the top of the echelons of contemporary design in terms of her track record.

20:27Luke Leitch:So I think having her there is very exciting for Fendi. And of course, there's many other dimensions because it's where she began.

20:32Francesca Ragazzi:What about you, Fran, when you were watching that show? To me, I was like, oh, yes, that is a coat that I could use in my life pretty badly, pretty desperately. What were your reactions?

20:44Nicole Phelps:The more I think of it is all these women showing in Milan, their collection is less about just one trend or one kind of women. I really see this multitude way of looking at women that wants real clothes for real life, a bit loose, but still chic. And I love, for example, even the simple shirt, creamy with the lace that was a bit open and all these details on the baguette that gets softer. Of course, this is hard to see on a show, but when you I'm sure when it gets to the store, you want all those pieces. And I loved the matchy gilet with the baguette, the fact that some pieces were very precious and other very essential that you could mix and match.

21:35Nicole Phelps:I really loved also the front row with many Italian actresses of different generations.

21:42Luke Leitch:I flew to Rome last week before London Fashion Week and went to speak to her at the Teatro della Cometta. And we had a great chat about what her plans for Fendi were, her emotional connection with it. She said some really great things. She said that, yes, she felt committed to Fendi. Yes, it was where much of her identity had grown in terms of her work career. But also, she talked passionately about loving all of fashion, about loving all houses. And she said very funnily that I could work anywhere. Not everywhere, she said, everywhere. which I thought was wonderful. She also, she slightly misunderstood a question I gave her, which I was simply asking about her plans for menswear.

22:31Luke Leitch:And I think she took it as a suggestion that I was saying that she hadn't designed menswear before, which wasn't the case because I reviewed her Valentino menswear and I interviewed her after those shows. But then she completely understandably laid into me slightly. She became very sadonic and ironic. And she basically hit me with sarcasm saying, ah, only men can be geniuses. Women are not up to that. And that, you know, really laying out the double standards of misogyny that we see and that we see often in fashion. And it's interesting, Francesca, you've just been talking, you guys have just been talking about this collection in terms of wearability.

23:17Luke Leitch:You've immediately put yourself into the position of inhabiting the garments, right? And I spend a lot of my time for Vogue Runway reviewing menswear shows. And when I'm reviewing menswear shows, I see myself, or I really don't, in the garments, but you place yourself in the garments. And I think there's no doubt that everything should be equal and nothing should be gendered and it should all be a free space. But of course, if you're designing for the gender that you are, you're not projecting your vision upon a different gender. And therefore, it seems funny to me that a vast majority of creative directors are male.

23:55Luke Leitch:And I think she's frustrated. She was declaring a frustration about that, but also that her successes have been, in the past, have been written off as a form of commercial rather than creative success.

24:07Francesca Ragazzi:Speaking of women designers, Meryl Roge, who was trained underneath Marc Jacobs and Dries Van Noten and launched her own label right as the pandemic was hitting, which is remarkable that it's still existing six years later, was named the creative director of Marnie last July. And she had her debut yesterday. And the responses that I've been seeing on social media and En Vogue Business, which, you know, goes out and talks to people in the audience after debut shows, is that it feels really good to see another woman in this kind of role in Italian fashion. What did you think, Fran?

24:51Nicole Phelps:Yeah, again, I think she played with the codes of Marnie and also injected her own way of seeing things and colors and the shirts and the layering. And I, you know, when I went backstage to say hi, the first thing, but how are you? Like, she really cares. She's very lovely. The kids, her kids were there. I think she really wants to bring back a much more accessible in the daily life way of living and wearing Marnie. And I thought it was also a bit sexy, like it was not that heavy. So I really liked it.

25:33Luke Leitch:I think Manifal's first time around, when it was being designed by its co-founder Consuelo, thought much of the appeal, apart from the very sort of distinct intellectual Milan identity of the design output, was that it felt like a female space. So I think that that's why at the beginning, Francesco Riso had some problems winning over. I think there were many people who were quite hostile to his entry. I remember they were at the brand, but actually I think he was really successful in finding his metier there. But I think there'll be a lot of core old school Marnie Files who will be willing to give this new 0.3 version ago and I think it's worth it but I also think just stripping away the identity of the designer completely for a moment and not being tokenistic or affirmative in terms of gender at all I just think it was a very interesting collection and if I hadn't known who was behind the curtain I still would have been interested in it it felt like it had a relationship with old Barney felt like it had a relationship with Meryl's knitwear expertise because her knitwear It was amazing.

26:43Luke Leitch:And she is a brilliant... Yeah, she's really, really brilliant at that.

26:48Nicole Phelps:I also love the little panties and the shoes were great. Honestly, I think Marni, I love the body of work of Francesco Rizzo. I think that also respected the connection to arts. I can really see this woman going to Salone del Mobile and the arts fair around the world. I think this colorful connection with the art world is maintained.

27:15Francesca Ragazzi:I spoke to Meryl in the lead up to her show and, you know, decided by the end of it that she was born to do this job. Not only did she buy a pair of Marnie wooden platforms, this is 2008 with her first paycheck from Marc Jacobs as a newcomer to New York City. And this was the era where women walked around town in platform sandals. Doesn't happen so much anymore. And even before that, when she was a teenager, she bought a green Marty skirt to wear to her older brother's wedding. And she spoke a lot about having grown up with the brand and how it really shaped her identity and sort of taught her how to love fashion.

28:02Francesca Ragazzi:And it's an incredible story that here she is actually at this brand, you know, 20 plus years, you know, later. And how often does that kind of thing happen in life, really? I mean, it's like kismet in a way. It's very cool. So Prada was also on Thursday, and it was a very interesting concept, this staging. And instead of having 60 models, they had 15 models who each came out four times in different versions of the outfits that they were wearing. They sort of peeled pieces away each time they came out. How quickly did you realize this was happening?

28:55Nicole Phelps:I realized it with Bella did. All of a sudden, she came back. That never happened before at Prada. She's also on the cover of Vogue Italia for March in Prada, shot by Gia Coppola. But yeah, I love the set. It was already there for men. So, but I mean, I noticed that some decor was added. I thought that was very sophisticated because for men, it was just the walls and they added those, the drawers.

29:30Luke Leitch:Ah, I didn't notice those.

29:31Nicole Phelps:Yes. So I noticed like a female sort of touch added.

29:37Luke Leitch:And also there were these leather garments at which the edges of the leather surfacing had been frailed off, peeled off as if there were paint falling off a wall. And the set was made up of the interior of, it felt like a huge hotel. Maybe that didn't have floors anymore, but a few fireplaces suspended into the side. And then you understood that in a way that was showing the outside of the onion. I don't know, maybe this was an onion show. So we started with a full onion and every, you know, I saw it when Julie came back because she always opens those shows, doesn't she? And I really enjoy watching that look because it's normally the starting point.

30:17Luke Leitch:So to see her come back so fast was like, oh, what's going on? And then you saw that effectively she was just, you know, wearing very similar look, minus one piece to the first time. What I didn't really understand at the end of the day, because there's always a kind of greater rationale at Prada. They will talk about maybe it affects some form of mood or some form of instincts. And I didn't quite understand in the women's wear what the rationale behind all the removal was, whether it was about honesty, whether it was about bearing yourself. I don't know. Did you guys get any insight about what that artistic direction was?

30:54Francesca Ragazzi:It's always hard to get close to Mucha and Raph after the show because it's such a mob scene. And this season, even though I said this last season, was more of a mob scene than usual. So it can be sometimes quite difficult to hear what they have to say. But they were talking about the complexities of life and leaving room for personal choice. And it's a really different moment than, you know, once upon a time when designers sort of said, and now we will all wear, you know, 12-inch miniskirts or, and now you must have a padded shoulder.

31:41Luke Leitch:Everything's splintered, right? Everybody has their own point of view. Everything is so splintered. It's kaleidoscope.

31:45Francesca Ragazzi:It's sort of like looking at it the same way they did a year ago when they were talking about the algorithm and how they were sort of fighting against the algorithm. This feels a little like fighting against the algorithm in a different way. I think also Prada right now is like a brand that has been at the top of the fashion, you know, pyramid for 30 years. And they have so much material to play with. And because Raph has joined Miuccia as of 2020, they are, you know, they're really sort of mining the codes in the past in a way.

32:23Nicole Phelps:But really, the more you look at every outfit, like you can see four different outfits, like the layering things is impressive. Like you can, it's warm and then it's cold and then you have to go to a cocktail and then you have to go to the office and then you have to go to little underground moment in your life. Like it really feels like there is so many different moments of the day in every look, but you still want to have.

32:49Francesca Ragazzi:I mean, you could say it's sort of undermining because in a way they're sending a message that you have everything you need already in your closet, which is an interesting thing for designers to do. I found it, you know, you could say it's quite perplexing for designers to be making that point. But that's why I said in my review that I found it sort of humane. It's like, actually, yes, we do have a lot of stuff. What are you expecting from Saturdays and Sunday shows? We have yet to see Bottega Veneta. We have yet to see Dolce & Gabbana and Giorgio Armani.

33:26Nicole Phelps:Well, I went to Emporio Armani. I really love the collection. Completely new casting. Again, there were women who were petite. I never saw petite at an Armani show. And I could really see Silvana in many of the outfits. Sovanna is Giorgio Armani's niece. Exactly. And I loved that there was a moment in which many women came out with the shirts put in different ways, but a bit loose, open up. But I think we see this effortless and lighter way of wearing even menswear and this kind of approach that I found also at Todd's, which I loved. Matteo Tamburini's collection, I think, was one of his best at Todd's.

34:15Luke Leitch:And I'm really looking forward to seeing what happens at Giorgio on Sunday, because I think that will be a key key moment for Silvana. That house, I think, is possibly that line is possibly the most emblematic and important line and label in all of Milan, because I think without it, Milan would not be as it is. So I think it's the foundation. I think it It is the Duomo of Milan fashion. And I think that Silvana is brilliantly placed to continue it. But, you know, she spoke to our colleague Tiziana about her plans for it. And I think it will need not just to be a retrospective and a tribute. It will need to look at the world around us now and engage the legacy of Giorgio with that.

35:07Nicole Phelps:Oh, definitely.

35:08Francesca Ragazzi:We're going to go see Dolce & Gabbana tomorrow. how will they be able to top last year's star sighting of Miranda Priestly? That is the question.

35:16Luke Leitch:Surely there's no one more famous.

35:21Francesca Ragazzi:Thank you, Fran. Thank you, Luke. Grazie.

35:24Luke Leitch:Grazie.

35:28Francesca Ragazzi:We're late for Moschino. We gotta go. We're going to take a quick break.

35:40Francesca Ragazzi:Sometimes people ask me which search terms I use whenever I'm on eBay. So I search a lot of deadstock. That's a term that I throw in there a lot. Deadstock means that no one's ever worn it before, but it is like an archival piece or it's a vintage piece. And so that's a great thing to find on eBay. There's a ton of deadstock vintage. And it's just kind of like comforting to know that like you're the first person taking this like piece on its maiden voyage, even if it's 50 years old. eBay offers this departure from the everyday that ends up feeling totally you.

36:20Francesca Ragazzi:We're walking into Mosquino. Yes, what is this place again, Debra? It is the Leonardo da Vinci Museum of Science and Technology. And there's a huge rocket in the courtyard.

36:41Francesca Ragazzi:Okay, we follow you. Lots of photo shoots happening.

36:48Luke Leitch:We're on our way backstage. Ciao!

36:53Francesca Ragazzi:How are you? This is my colleague Alex. Nice to meet you. Welcome. Oh my God. Zoma starting.

37:05Francesca Ragazzi:Okay, we're backstage at Moschino and we're looking at the board with all the looks and creative director, designer Adrian Apiolazza just came out right now and he's talking to Nicole, walking her through everything right before the show starts.

37:42All right.

37:43Francesca Ragazzi:Pronto. Pronto. Pronto. Say pronta. Are you ready? Si. Okay. What did you think? Well, Moschino's Adrian Apiolazza is from Argentina, and he decided to go back to his roots. I think he spent some time there over the holidays, or maybe it was last summer, and he made a collection devoted to Argentina. And so there were all sorts of Argentinian tropes. There was Eva Perón. There was the tango. There were churro cellars. Churro cellars, bien sûr. These beautiful, which I really loved, beautiful full pants with a blazer, which sort of reminded me of Lueve, which is where Adrian was before he got the Moschino job.

38:36Francesca Ragazzi:And this is fitting that he was thinking about roots because I think identity is like one of the key words of the season here in Milan with designers thinking about who they are and why they're in business, what they sell, and really digging into that. Were there any looks, you mentioned some of the ones that you liked, were there any looks that stood out to you? Well, very interesting was the last look, which was a, I think it was a black suit, and underneath the model wore a printed shirt printed with euros and shoes that were like a sort of a jumble of shredded fabric euros. And she carried a piggy bank purse clutch.

39:26Francesca Ragazzi:And Adrian said that he was making a comment on the, I guess you could say the corporate-ification of fashion, the way that money trumps creativity. These are all businesses that are being run, very large businesses. So that's natural. but I think that the designers who are asked to be creative season in and season out feel a great deal of pressure. I thought this was a creative but also quite relatable and wearable collection from Adrian. And where are you headed now? I'm going to the show of a young designer named Galeeb Gasinoff, and I saw him for the first time last season and I thought his clothes were very poetic and I'm looking forward to seeing what he does now.

40:31Francesca Ragazzi:That's it for the run through. Next up, Parigi. Ciao! Ciao, ciao.

40:43Francesca Ragazzi:The Run-Thru is produced by Chelsea Daniel, Alex De Palma, and Alex John Burns, with help from Emily Elias. It's engineered by Pran Bandy and James Yost. It is mixed by Mike Kutchman.

41:02Francesca Ragazzi:My first job in New York City was as a trend forecaster. I do trend forecasting still, and eBay is a part of that because I'll search for things that I'm seeing around, and it will end up directing me in places that I could have never anticipated. And one of the trends that I'm seeing these days is crafting things that are made by hand. And so playing with clothes and accessories to create something kind of distinctive for your wardrobe is a great way of doing it. And getting supplies off of eBay is my favorite thing for it. I'll get like maybe a pair of slippers that I'm wearing right now and then cut them in a specific way.

41:36Francesca Ragazzi:And then they're totally my own. And I feel like it's a great resource to create your own trends because then you can both feel like you're bringing something back to life. You're already like pulling it out of the eBay archives. And then you're also adjusting it so that it really expresses your own style, which is something that, you know, people really want right now whenever they are feeling like so algorithmic about the style that's being pushed to them. That doesn't have to be perfect. Things can have rough edges and that sometimes makes them feel more special.

From the publisher

Happy Day 1 of Shark Week!

Today, we’re on the ground at Milan Fashion Week. There were debuts from Meryll Rogge at Marni, Maria Grazia Chiuri at Fendi, and – most anticipated of all – Demna at Gucci. Nicole Phelps, Head of Editorial Content at Vogue Italia Francesca Ragazzi, and Vogue contributor Luke Leitch were there to take it all in, and The Run-Through was right there with them.

The question going into the Gucci show was: who is Demna now? After a decade of deconstruction and conceptual provocation at Balenciaga—jackets made from trousers, outrageous couture wrapped in 50 meters of tulle—the designer stepped into one of fashion's most iconic houses with an eye towards what fashion needs now.

At Marni, Meryll Rogge brought her knitwear expertise and a genuine emotional connection to the brand: she bought her first pair of Marni platforms with her first paycheck as an assistant at Marc Jacobs, and wore a Marni skirt to her brother's wedding as a teenager. 

At Moschino, Creative Director Adrian Appiolaza went back to his Argentine roots, finding inspiration in the landmarks, monuments and icons of his home country. The show closed with a model carrying a piggy bank purse and wearing shoes encrusted in euros. "It's not just about creativity, it's about finances," Appiolaza told Phelps backstage.

Earlier in the week, Vogue World Milan was announced for September 22nd at the Galleria Vittorio Emanuele II—"the Sistine Chapel of Shopping," as Leitch called it—with the theme of the human touch in the age of technology. 

Next stop, Paris!

The Run-Through with Vogue is your go-to podcast where fashion meets culture. Hosted by Chloe Malle, Head of Editorial Content, Vogue U.S.; Chioma Nnadi, Head of British Vogue; and Nicole Phelps, Director of Vogue Runway, each episode features the latest fashion news and exclusive designer and celebrity interviews.

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