The Best of the Breast

5 Aug 2025 · 38 min

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The Run-Through with Vogue: Episode Summary

Episode Title

The Best of the Breast Description In this episode of *The Run-Through with Vogue*, hosts Chloe Malle and Megan Nolan discuss the cultural buzz surrounding breasts, examining their presence in fashion and society today. The conversation explores trends, societal perceptions, and the evolving aesthetics related to breasts, from the resurgence of bullet bras to the complexities of beauty standards.

Key Themes and Discussions

The Cultural Presence of Breasts

  • Cultural Commentary: The episode opens with a humorous introduction, followed by serious discussions on why breasts are currently a focal point in fashion and media.
  • Celebrity Examples:
  • Dua Lipa’s cover for *British Vogue* featuring Miu Miu’s bullet bra.
  • Sydney Sweeney and her public discussions surrounding her body.
  • The humorous "boob index" referenced from *The New Yorker*, correlating breast visibility with market trends.

The Bullet Bra Resurgence

  • Megan Nolan's Article: Nolan discusses her piece on the cultural significance of breasts, particularly the return of the bullet bra.
  • Margaux Anbouba's Insights: As Vogue’s Senior Beauty & Wellness Editor, Margaux shares her observations on the bullet bra's role in fashion, noting its statement-making quality rather than practical use.
  • Fashion Statement vs. Functionality: The bullet bra is positioned as a fashion choice, moving away from traditional roles, representing empowerment and a modern aesthetic.

Personal Experiences with Body Image

  • Personal Reflections: Both guests share their personal experiences regarding their own body images and how they’ve come to appreciate their breasts as part of their identities.
  • Megan discusses her transition in perception from feeling inadequate about her breast size to embracing her body.
  • Margaux highlights the challenge of wearing vintage styles and the complexities of modern aesthetics.

Changing Trends in Cosmetic Surgery

  • Diverse Preferences: Discussion shifts to the shifting preferences in cosmetic surgery, where there is a notable rise in breast reductions and the desire for natural-looking enhancements.
  • Kylie Jenner's Transparency: Kylie’s candidness about her breast implants highlights the current trend towards openness regarding cosmetic procedures.
  • Emergence of Natural Alternatives: The introduction of cadaver fat for breast augmentations is discussed, marking a new wave in cosmetic enhancements.

Feminism and Body Autonomy

  • Empowerment Through Choice: The conversation touches on how women now have the freedom to embrace their bodies — whether through surgery or celebrating natural forms without shame.
  • Contradictory Trends: Both a resurgence of breast celebration and a movement toward smaller, more natural breasts represent a paradox in contemporary beauty standards.

Conclusion and Future Trends

  • Speculation on Future Trends: The episode concludes with speculation on what’s next for breasts in fashion, considering the cultural resurgence of period pieces and the influence of past aesthetics like Regency fashion.

Key Takeaways

  • Breasts are currently experiencing a cultural renaissance in fashion, marked by the return of bullet bras and evolving societal attitudes.
  • The discourse around body image is increasingly complex, with a blend of empowerment, aesthetic choices, and personal narratives shaping the conversation.
  • The relationship between beauty standards and consumer behaviors is influenced by celebrity, societal expectations, and individual choices.

Final Notes The episode serves as a rich exploration of the sociocultural dynamics surrounding breasts, weaving personal anecdotes with broader trends, ultimately celebrating the multifaceted nature of femininity and body image. Listeners are encouraged to reflect on their own perceptions and the evolving standards in fashion and beauty.

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Transcript

Automatic transcript. May contain errors.

0:00Megan and Chloe, what kind of bees make milk? Oh, boy. I don't know. Boobies.

0:14This is The Run Through. I'm Chloe Mal. And today on the show, we are asking, why are boobs everywhere? Well, I do think we know why partially 50 % of the population has them. I guess we're done then. Here in the Vogue offices, we have been talking a lot about how boobs are back. And we are seeing this from the runway to the culture at large to our very own Vogue brethren. Like on the cover of British Vogue, Dua Lipo is wearing Mew Mew's fall 2025 bullet bra. Lauren Sanchez has some very famous cleavage. The New Yorker wrote a very funny piece about the boob index and how boobs might be the indicator of a bull market in the same way that the hemline index famously indicates a bull or bear market.

1:07There is, especially this week, the Sydney Sweeney of it all. There has been a lot of discourse about her chest that I think she's handled with aplomb. And Margot even wrote about how boobs were the best accessory at the Met Gala. So to understand what might be behind our embrace of the breast, we are chatting with two writers who have been thinking a lot about breasts lately. Megan Nolan is an Irish novelist and journalist based in New York. She is the author of the international bestseller Acts of Desperation and Ordinary Human Failings, which have been translated into 14 languages. She is also working on a book of essays, and by the time this episode airs, you will be able to read her essay on breasts on Vogue.com.

1:56Welcome, Megan. Thank you. Glad to be here. Margot M. Booba is Vogue's senior beauty and wellness editor and a friend of the pod. And Margot has written a lot about breasts and how boobs keep showing up in the zeitgeist. Welcome to you both. We're very happy to have you here. Breasts are something that are important to all of us from a very early age. And I would like to hear a little bit, Megan, about your piece about the best of the breast. How did this idea come about? And what was your reaction when you got—I know that you worked with our colleague Chloe Schama on this. When Chloe's email came into your inbox saying, I would love you to examine the state of the breast, What was your reaction?

2:45Well, I was saying to Chloe that it's honestly something like a body part that I don't think about that much because I've got like very nothing boobs. They're not like no boobs, but they're also not significant. So it's just like not something I think about very much about my own body. And then once we started talking about ideas about like the cultural zeitgeist around, you know, conservative dressing and other things like that, I started to get really interested. So, yeah, I think it was mostly when we got into the more cultural realm that I was able to figure out some things that I was thinking.

3:17Well, I loved your piece. Thank you. And I also, we had talked a lot here about the return of the breast on the runway. But I liked the cultural threads that you wove together around that, especially the way that women bearing their breasts on screen has really changed in the way we regard that. And so that was something that I had not thought about but thought was very interesting. Also, the piece features a major photo shoot by Stephen Klein styled by Patti Wilson. And the models, Amelia Gray and Delilah Bell, are both wearing bullet bras, the Prada and Miu Miu ones, respectively. Margot Mbuba, you are not a stranger to the bullet bra.

3:57Yes, I'm wearing one right now. Oh, my gosh. Stop looking at my chest. Well, this is what happened to me recently. Recently, a few weeks ago, Margo and I were talking about what her subject of her weekly wellness newsletter was going to be. And I was like, oh, you're wearing the bullet bra. And a colleague said, Chloe, you're not allowed to say that. And I was like, if she writes about it, I'm allowed to ask her about it. It's true. They were looking especially pointy that day. Yes, I think. I mean, I've been thinking a lot about the way boobs are changing. I get pitches about it all the time.

4:27But there's so many different ways that we're referring to boobs. And there's not one singular boob trend right now, which I think is really interesting. Like when I was growing up in the 2000s, it was all about like the Victoria's Secret push-up bra. And the bullet bra in the time that we're in is really a fashion statement, I think, in a lot of ways. Because it's no longer like a functional when that was the only bra option they had. But it's really people are making a choice to wear it. And that's what I find really interesting. Because also they're not the easiest to find. They're not the easiest to get yourself into as someone who wears them regularly.

5:00Well, tell me why, because I have not worn a bullet bra. Why is it more difficult than a normal bra? You sort of have to situate yourself in it differently, I think. But also, the reason that I started wearing vintage lingerie and underwear is because I wear vintage clothing, and so the shapewear looks better underneath it. And it's really interesting, this juxtaposition that we're seeing of people wearing, like, modern clothing with bullet bras under it, I find, like, very cool and a nice way to sort of mesh them together. But also, they don't have, like, traditional elastic. They're typically made of satin, things like that.

5:31There's just not the same structural. There's no underwire. So if you're not into it. It is hook and eye a lot of the time, but it's typically a couple of them. And then the way the straps move is through a ribbon system. Oh, wow. Not through like your classic sort of whatever the normal way that you like adjust something is. So it just like takes a little bit longer to get yourself into. It's more of a choice, I think, than like a thought like, oh, yeah, I have to wear a bra. You have to be like, I'm wearing this bra. Megan, I like that when you tried on a bullet bra, your mother said that you looked like her mother.

6:05Yeah, she was appalled. She was just like, why are you choosing this? Like, this is what I fought to get rid of. Did you feel any differently about when you were wearing it, about the way your body was? And actually, I was just thinking when you were talking just now about the, like, dominance of a certain, like, of a particular kind of breast shape in the 90s. Like, you know, same here. when I was growing up, it was like, oh, I don't have the huge ones that you're meant to have, so I'm just going to kind of forget about my breasts. And then actually I found really nice during writing this article was that I was paying attention to my body in a different way because I was doing things like trying on bullet bras that don't necessitate a particular kind of breast.

6:39And yeah, it was really nice to like get, because I also have a lot of vintage dresses, and it was really nice to like try them with underwear that actually was designed for them. Yeah. Yeah. Margot, were you surprised to see them back on the runway? Definitely, because I feel like bullet bras and everything sort of the lingerie look that that entails, which is like a girdle or a corset a lot of the time, things like that, have been sort of removed from fashion because they are told that they're like uncomfortable. Or you're being told that like this is what your mom worked to get rid of or your grandma worked to get rid of because it was a sign of like patriarchal body shaping.

7:20And it's funny for me because my fiance is like, your boobs are so pointy. I assumed because that was just like you like wearing old stuff. I was like, no, this is a fashion statement that I'm making, not like a— And he was like, cool. Now I'm on board. He was like, let me go back to my Fabletics shopping order. But I think that a lot of that is coming back in like more modern ways where people aren't necessarily wearing a girdle, wearing all of the pieces, wanting to wear a corset. Or if they are, it's so purposeful. You know, like at the Glenn Martin show that we just saw, his debut at Margiela, people were wearing really interesting body shaping pieces.

8:01It was very thoughtfully done. Not like before in the 50s, people wore like four pieces of body shaping equipment every day. A lady. Mm-hmm. Yeah. Do you guys, I just thought of this artist called Michaela Stark. Do you know her? She makes these really beautiful corsets that are kind of almost designed to highlight the parts of your body that traditional corsets are meant to conceal. So she, like, uses them to kind of emphasize, like, belly fat. And, like, you know, she's, like, very restricted at the waist but then emphasizing other parts of her body that do have fat. And it's like, yeah, I think those are really gorgeous.

8:31And, you know, they're not for everyday wear or even they're not even really fashion as such. But they're a kind of interesting mode of using the corset in a new way. Yeah. Hargo's threatening to have an appointment with, what's his name? Mr. Myrtle, Dr. Girdle. Mr. Pearl? Mr. Pearl. Oh, I would love that. I would fly to Scotland on my own dime to meet with him. He is like the couture corseter. He's like the Willy Wonka of corsets. He's very hard to get a hold of. He doesn't leave Edinburgh. Yeah, he barely answers my emails on his hotmail. Like, I am desperate. He can sniff out my desperation through the emails.

9:07We all can. Yeah. I would love to meet with him. But also I feel like a big boob moment that we had recently was Kylie Jenner. She caused quite the stir because a girl on TikTok posted, you know, a classic like front-facing video being like, girl, tell me what your boob implant size is. Tell me what you got done. And Kylie actually answered back. And this was sort of the first real, like, direct face-to-face admittance, like, on the record. I got exactly this. She came back with, like, the exact recipe you need to get Kylie Jenner's boobs. And I thought that that was, like, very interesting because it was wrapped in this time.

9:50I can't remember which came first. I think her boobs. And then Chris told us that she had a facelift. So all of this plastic surgery transparency was happening at the same time. But Dr. Garth Fisher was who did Kylie's boob job and also, interestingly enough, did Chris's first facelift. But he has been like totally swamped with people asking for the Kylie Jenner now. Well, didn't you go and hold her implant? Okay, yes. This is – so I was getting Botox at my doctor's office who does my Botox. And he had an implant on his desk, and I picked it up and was sort of just, like, squeezing it while I was getting injected.

10:32It's a stress ball. Yeah, it's a stress ball, basically. And then he told me that it was one half of Kylie's implant. Wow. Yes. That's wild. So I have requested a set for the Vogue office of the actual size. But it was crazy because it was—I mean, I have very small hands, but it was, like, quite large. And it also brought up this conversation of, like, there's so many interesting techniques now. Above the muscle, below the muscle. People want sporty boobs. Like, Giselle, people want big boobs. Like, Kylie, there's sort of, like— Yeah, don't people want—some people want smaller breasts now. Yeah, we're seeing a lot of people getting a very natural implant, which is literally just half a size.

11:12It's called below the muscle, which is, like, or, like, halfway below the muscle, which is a different technique of placing the implant. Typically, you can go fully below the muscle or above the muscle. And those are two different aesthetic looks. But if you do it halfway, it's supposedly now the most natural way of doing it. What are those? They call that like ballet boobs or ballet boobs. Yoga boobs, yeah. Yeah, there's a lot of different whatever insert sort of like exercise here. I think they're all kind of getting at the same aesthetic. Can you tell me what you think? Yeah, I spoke to quite a few surgeons when I was researching the piece.

11:47And, yeah, not only were there a big rise in actual reductions over the last five years, like all of them said huge surge in reductions in general. And then also, yeah, people looking for more, yeah, like more neutrally sized and not making such a statement when they were getting them pretty much. And, yeah, a lot of them did mention athletics and that the women didn't want to be like burdened by, you know, disproportionate breasts, which would stop them doing the exercise that is important to them or that they want to be a big part of their lives. Yeah. Yeah. It's interesting because I do feel like there's two parallel trends happening at the same time, which is minimizing your breasts as a focal point and creating something that feels natural and is not inhibiting to your lifestyle.

12:31And on the other side of the spectrum, re-celebrating breasts and having no shame or embarrassment about them a la Kylie Jenner being like, yep, this is what I got. Or Lauren Sanchez being like, I'm at the inauguration. I don't care. This is McQueen. I look good. I don't care if Mark Zuckerberg's eye me. Like this is just – this is a natural thing that we're proud of. I mean TBD weather, natural. But this is something – and I sort of respect that. I wonder why we're looking at all of this at the same time right now. To me, it sort of reads as like feminism finally coming for how you feel about your body and just like taking the approach you want with your body, which is you can get plastic surgery to get smaller boobs, bigger boobs.

13:21You can get a reduction. You can get implants, whatever. You can do nothing. But it's like people are finally just wanting to shame without shame, like get to the body that they want. Mm-hmm. Okay. That's a good take. I think also that, like, I was talking to a couple of fashion historians and theorists in the course of the article, and they kind of spoke about some backlash to the moment that I don't know precisely when you would date this to, but, like, I guess 2016-ish when body positivity was, like, becoming a very branded and marketable thing. and a couple of the people that I spoke with were talking about, you know, that there was in that case quite a universalized thing of like everything can be beautiful and that some of the backlash that they're experiencing with the smaller breast size thing is actually a little bit more related to, you know, to Ozempic era, like rejuvenated thinness fixation stuff.

14:14Yeah. I mean, Ozempic really changes so much about your body, but the real problem is that if you're on it, you're losing weight so quickly. that when you're losing weight at a normal rate, one, your skin can keep up, but also, like, your breasts can keep up all these things, as opposed to when it's so rapid like that because of the medical intervention, all of a sudden you're at your, like, goal weight, but you have skin in places you didn't expect because your body wasn't given the grace to, like, sort of lose weight at a standard rate that it could keep up with. What else did the fashion historian tell you, Megan?

14:46We were talking a bit about corsetry and about, like, Vivian Westwood, like the original stuff, I guess, in the 80s, is that right? Around then. And she was talking a bit about the kind of history of body modification in general. So with garments, but also with actual physical intervention in the past. And I mean, we had, this is almost irrelevant, actually, but like it was very interesting that she was talking about all the bizarre materials that people would use for breast implants in historical times. Oh, God. Where they were just like, let's fill you up with lead and see what happens. Wow.

15:16Yeah, it was very, it was very like thrown at the wall. was wax. Right, exactly. Yeah. And she couldn't get too close to the fire for the rest of her life because it would melt. Yeah. Or it would become like very flexible. That is crazy. Wait, speaking of wild implant materials, Margo, I'm obsessed with a recent story you did about a newly FDA approved implant material. Let me tell you, this Botox appointment might have been, doctor, shout out to Dr. Schaefer, might have been for my own vanity, but it was a productive work meeting. Because also during that time while I am holding that implant, it was a Nattrelle implant.

15:57What does that mean? That's just a brand name. Never thought about brands of implants, but I guess sure. Yeah, there's tons of like there's all different types. There's textured, there's non-textured silicone types, like different implant fillers. There's all sorts of things. I got you. I'm good. Yeah, yeah. But one thing that he mentioned, we were just sort of, you know, like chatting about what was going on, is he mentioned that he had just gotten his first batch of cadaver fat. Dun, dun. Dun, dun, dun. And that he was starting to use it for implants, to replace implants. So for people that wanted a breast augmentation, but they wanted it more natural.

16:40And to me, this is reading is sort of like not natural as a natural looking but natural substance. Oh. It's a natural feeling. I'm making a squeezing gesture. I didn't really ask to, I mean, he didn't have anyone on site at the moment for me to feel. But, yes, I believe that. I mean, you can feel an implant. Right. I have tons of friends that have implants. You can feel that it is not your breast tissue. That's not good or bad. That's just like it has a different density than a human flushes. Margot's often telling me about the density of her breasts. You have to be very careful if you have dense breasts.

17:21You need to be very proactive about getting an ultrasound instead of just a mammogram. That's my PSA. But he had started doing basically what it is is they are harvesting fat, they being this company that he buys it from, which is a medical device company, harvesting fat from cadavers. And then it is being treated so that all of the biological

17:49whatever stuff, so like DNA and stuff is removed. Oh, wow. So it's not as if when, if I was going to try to give you my blood, we'd have to be like, are you A positive? Are you B positive? Okay, so they're like rendering it kind of. But yes, it's rendered totally DNA-less, totally all the genetic material. There we go. That's what I was trying to think of. All of the genetic material is removed from this fat. so that it can go into anyone. So it's not like blood types where you have to be worried about it. And it is supposed to be the next wave of breast augmentation. You heard it here first. Yeah.

18:23I would still just be aware that there was a dead person stuck in me, though. It's a great plot for the substance, too. Yeah, totally. Well, it is because it's like a bioidentical. Oh, it's not even a bioidentical. It is a human source. Yeah. Supposedly, one of the things that Dr. Schaefer touched on was that you, like, once this fat cell is done doing its job in your boob, it's going to die. That's regardless of—it happens on your thigh, it happens wherever, and it will be replaced by one of your own. I see. So eventually, it's like this filler called Renuva, which does this, but it's a filler.

18:56Yes. So eventually, they will be wholly your boobs. You're assimilating. I don't know how long that takes. Yeah. But I think it's quite interesting. I mean, because I really have noticed like the mahafication of wanting work done where people are like, I still want filler, but I want the most natural filler possible. Natural meaning the substance, not natural looking. Do you want to tell our listeners who may not know what maha is? I know it's very close to your lexicon. I think about it all the time and work on pieces about it. This is Robert F. Kennedy Jr.'s Make America Healthy Again movement.

19:32it's something that especially because I worked at Goop for years I've been really fascinated by it's to me like where a lot of different political orientations and like wellness ideologies meet up on the other side it's a Venn diagram overlap for a lot of very strong belief systems yes and it's I mean some of the things I think are quite could be quite legitimate like yeah we should get out and walk around more Like, we should exercise more. We should try to eat more whole foods. But in my opinion, there are also some predatory aspects of it. And people are taking advantage of, like, wellness and illness for political gains.

20:13But so this is the idea to me that this Make America Healthy Again idea has made its way into the dermatological office where people are still like, I want Instagram face. I want to look like I've had work done, but I want the most natural substance to make me look not natural. Right. Aesthetically, they don't want to look natural. Yes. Yeah. But they want the natural substance to make them look natural. Yeah, because this was another interesting thing that came up when I was speaking both to the doctors and to, like, cultural historians and people about relating, like, conservative women to the more obviously false aesthetic.

20:47And, yeah, like I guess like MAGA women, you know, with like very intentional and not intended to be discrete filler and surgery and, you know, just garments and looking a particular very polished and very glamorous way. That's kind of almost meant to signal, no, I am trying. And I'm trying for this kind of person and this kind of world, you know. Yeah, well, it was so interesting when I was at—I actually attended the Maha Inaugural Ball in D.C. and covered it for the website. And one thing that was really interesting, it was a room full of breast implants. It was a room full of filler. It was a room full of not naturally gifted looks.

21:30And I'm not judging people for that because I also get Botox and filler. It was just very interesting, the cognitive dissonance. More on breasts after the break.

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22:35Where do you get filler? Where in my face? Yeah. I have a little bit of cheekbone filler. Huh. And my big thing, and that's because it's to offset the Botox that I get in my jaw, which literally changes my life. It's an off-label use, which means it's not FDA approved, but your doctor will still do it. It's studied enough that it's deemed safe. And it helps me stop clenching my jaw. Right. Oh, interesting. Mm-hmm. But because of that, like, I'm losing volume in the bottom half of my face. So I add a little volume to the top half to pick up the slack. Wow. I keep thinking about Margot wrote a great piece after the day that the Mew Mew show and the Bullet Bras debuted.

23:14It was there's I would say there's one or two moments like this each fashion season where there's like this freeze all of excitement around something new that's debuted on the runway. It often is involved Mrs. Prada. And this moment when the Bullet Bras walked down the runway, immediately everyone was talking about it. And Margot did a great piece about it and how it really reignited her vintage undergarment passion. But I keep thinking about what Mrs. Prada said backstage, which was, do we need femininity in this difficult moment to lift us up? Which I think is a very cute brassiere joke. But also, I wonder, is it too much of a stretch to make a political connection to this breast moment?

23:58And I think about Nomi Fry's piece for The New Yorker about this being the boob index correlating with the markets and the economic tidings. But I wonder if we can correlate the two or not. Yeah, I think that there's definitely something interesting to me about the form versus function in terms of breasts in that obviously they're decorative in a certain way and they're aesthetic. And they're also obviously very directly functional for people who have kids. And I was talking to, do you guys know that the brand called Fashion Brand Company? Yes, yes. They make outfits for the lizards also? Yeah, exactly.

24:35Oh, yeah. I'm sorry. They make outfits for lizards? The designer, like, owns a horned frog lizard, a horned lizard, something. An actual lizard, or is this, like, the name of a band? No, no, no. Owns a lizard. And so the designer will make, like, a very fun, playful fashion piece and then make the exact outfit for her lizard. It's amazing. Wait, why haven't we featured this lizard on Boat.com? Oh, my God. You have to, honestly. She's amazing. Penelope Gasslin is her name. We need a dog for all the other animals. I have a cat. Yes. She could do that for you, I'm sure. And she has this really amazing garment that actually somebody wore to the Met Gala this year, who I can't remember off the top of my head, which is like a blazer with cutouts for the breasts that she calls her breastfeeding blazer, which I was talking to her about.

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25:15Yeah. Have you seen this? And she was talking about designing it because she was like on her couch three days after giving birth and was back to work already. And she's, like, breastfeeding and on her computer. And she was just kind of trying to convey the insanity of, like, juggling these two roles literally simultaneously. And, yeah, that made me laugh. It's, like, a very kind of fun and weird garment, obviously. But also, you know, she's making a serious point about what women's bodies are able to and what they're expected to do in this moment when, you know, we're ostensibly all liberated and everything's fine.

25:44And also a lot of women aren't liberated and everything's not fine.

25:51We'll be back after a quick break.

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26:34Megan, I brought this up a little earlier, but I am curious how you – what conclusions you came to about breasts in relation to our cultural consumption in the media and TV film. You mentioned how in 2003, a film in the cut, it was a scandal that Meg Ryan bared her breasts and mentioned showgirls and how that sort of ruined Elizabeth Berkley's career. And I wonder how you think that has evolved and a few of the examples of how that's shifted. Yeah, I think that a little bit related to what you were saying about there being more complexity around what kinds of breasts are acceptable. I feel like there has been a shift in like the examples that you just cited there that I referred to in the article were in Meg Ryan and in the cut on Elizabeth Berkley.

27:25Like it was just kind of part of a wider thing about laughing at women for all sorts of things. And especially that you would by necessity project, you know, a kind of patheticness onto a woman revealing parts of herself that weren't totally sanctioned. And especially it almost seemed to be like, no, you're a star. You're an actually you're a valuable woman. Right. And we don't want you to devalue yourself by exposing things that we haven't said should be exposed. Yeah. And I think that has changed. I think there's just been a lot of change in the last 20 years about, you know, saying you might laugh at me or you might want to laugh at me for X, Y and Z as a woman.

28:00But actually, I'm not going to let that impact me or or maybe it will impact me. But I'm going to continue to behave as I wish to behave. and obviously that's not a universal truth and things are going backwards in lots of ways but I do think there is culturally a difference now about presenting your own body and not having to be, you know, in this case literally directed by a film director to do X, Y, and Z but these, you know, performances that I refer to I think we talk about like Poor Things and... And Nora. And Nora, yeah. And Nicole Kidman in Baby Girl. Right. Oh, I tried to watch that on the plane the other day and I...

28:33Not a plane. Yeah, yeah. I was like maybe a different time. I watched Challengers. next to my son and he kept looking over when they were like all making out and was like, what's happening there? But yeah, I feel like in both those films, they were very respected performances and nobody was, you know, it just wasn't a big deal. And that seemed kind of encouraging to me in terms of just in terms of like stars, you know, that they're not being bound in this completely constricted way anymore. Megan, I am curious because this actually was an idea that came out of Fashion Month. We sort of came—a few of us came back, and we were like, it feels like it was a big breast moment on the runway.

29:08And I'm curious sort of what you uncovered as you were doing research for this. What were some of the runway moments that felt—that kept you abreast of this trend? Well, the first one that Chloe and I were talking about was mostly that Geron Lantec, you know, the silicone breastplate or chestplate. Will you describe that? Yes. So I think this is March or April. Is that right? Is that when it would have been? It was early March, yeah. Right. In Paris. I think. And yeah, Duran Lantic had these chest plates, some of which were, one of which was on a male model, which were quite, you know, depending on how you look at it, they were, I mean, some people I've talked to described them as like comically large.

29:48They were like quintessential like jugs. Yeah, exactly. They were like big fake boobs, you know, and they were kind of like pendulous and like swinging in a kind of arrhythmic way that was like borderline comic in a kind of jarring way. And the male model was kind of grinning. And it was just kind of a strange moment. And then there were also these chest plates that were kind of etched with like a male physique that a woman was wearing, for instance. And so, yeah, this was like a big moment and obviously quite shocking and talked about a lot in different ways. And I was interested because it didn't strike me particularly as when I saw it without any context as like as particularly offensive or particularly interesting, frankly.

30:27But then I did see that another designer whose name escapes me now but is in the piece had been kind of, you know, not mortally offended but had been talking about it being disrespectful and like kind of laughing at women's bodies and a man doing this was to her questionable. But, yeah, I found all that part very, very interesting. I'm curious about both of your personal experiences with your breasts lately. Have you been, Margo, you've been wearing, you've been embracing your bullet bras more than maybe in the past. Have you gotten feedback on that? From like strangers? On the subway? I definitely, yes, I wear for almost the entire, almost all of my like lingerie trousseau is vintage lingerie from the.

31:19Oh, yeah. Can you describe this woman you go visit? Because I'm sort of obsessed with her. Yes. OK. So I go to this fantastic place on the like far, far Upper East Side, like almost like where Yorktown is. Her name's Elisa. And she basically will have you totally stripped down in her very windowed store and just bring you things. And it's so fun because it's just like stacks and stacks of incredible silks. It's the best Instagram follow also because it's just beautiful, like 1940s silk slips. and dresses and things like that. And you sort of have to tell her what you want, but then it's all like Goldilocks-ing your way through it.

31:57And so she is so funny because sometimes she'll be like, that makes your boobs look uneven for some reason. I'll be like, what? What do you mean? And then I would like look at her topless and was like— What an intimate shopping experience. Yeah, it's very intimate. And then I sort of looked at her. She's up a little bit on the older, like maybe in her 60s, 70s. And I was like, but are my boobs uneven? Is like what I looked at her after. But it's just like really fun. in a way where I, like, have been burned by department store lingerie shopping because the lighting's terrible. It's such a weird transactional experience where they're, like, shove a bra under the door, and you're like, I don't know if this fits me, but, like, it does feel like the best option.

32:34I just want to get out of here. I'm not having a good time. It's cold. Like, the light sucks. And this is the total opposite if you're willing to get, like, totally naked in front of someone. But I love it. Yeah, I had a really fun experience wearing the— So Chloe very kindly got me to trial the Mugler shirt that has kind of faux nipple piercings, which I was honestly not that excited to wear. But it was really fun, actually. And also really flattering. And I just really enjoyed wearing it. And that was because I just don't, as I said, I just don't think about my boobs that much. And not in a bad way.

33:06I just, I hate to wear bras, actually. And so in the summer, I'm really not wearing a bra. Wow. Like, not never. But, yeah, I just, if I don't need to, then I won't. and that I don't have a real job, so I don't really need to. And yeah, so like I don't dress for them or with them in mind all that much. But I was thinking about this recently actually because I went back home and I went to this like very old-fashioned lingerie store and found the most like the most proximate garment to a bullet bra, which wasn't quite exactly correct, but it was more or less in the same ballpark. And I was talking to my mom about it.

33:43And yeah, like when she saw me wearing that and commented that I looked like my grandmother, we were talking about this because she also has fairly small breasts. And I was talking about how when I was a teenager, you know, when everything is so pressurized to be thin and that's a big part of your life that I was sad then that I didn't have big boobs because I thought like that almost acts as like an apology for not being so thin that you're like, well, I may not be a size zero, but at least I have some boobs if I can offer you that instead. Yeah. And now that I think that's not a part of my life, like, I don't worry about being thin.

34:12It's just, yeah, I guess, like, my feelings towards my breasts are just like, I like them. I think they're nice, you know, but I don't really engage with them that much beyond that. I actually, just to think of another boob moment that's in the cultural zeitgeist, I went and saw Evita last weekend in London. And Rachel Zegler is wearing a bullet bra and like sort of matching tap shorts. And most of the female identifying cast are wearing them throughout the entire show, which I thought was really interesting. Especially I'm a fan of the Madonna Evita film. And so coming from watching that where you're like, oh, the costumes, Dior me, please.

34:47And then she's just wearing, I think it's literally this brand What Katie Did, which is like a replica brand that does vintage lingerie and modern fabrics. I think that she is wearing that. And I thought it was really interesting that obviously 40s are prime bullet bra time, but that that was the sort of costume of the show. What do we think is next for boobs? Hmm. Hmm. There's a lot of interesting period pieces, and I'm curious if any of them, like, coming out with—there's, like, nonstop Gilded Age coverage. We have the Jane Austen anniversary coming up. There's a lot of sort of, like, period-specific moments, and I'm curious if any of them will bleed into fashion or lingerie in general.

35:33One thing that my bullet bra dealer did tell me when I interviewed her for this story for dot com was that when Bridgerton came out, she had people coming and asking for Bridgerton style underpinnings. And she was like, you really don't like even understand how many pieces that is, all these things. but that her corsetry business like tripled in the months after because people were so obsessed after seeing it on Bridgerton, which obviously is like very sexy and you're seeing all these women in the undress while they're, you know, in the library, et cetera, et cetera. But I thought that that was really interesting.

36:07So I'm curious if any of the sort of anniversaries slash media that we have, that's all period pieces, is going to bleed in. Yeah, I do really like wearing the more structured stuff like that. But as, yeah, as somebody who doesn't have big boobs, it feels really nice to be kept in, like to be like tucked in a little bit and not, and yeah, to have like the top part of the, you know, like the part of the chest that is not always, like I really like my collar, you know, like the collarbones are so nice and it's so nice to dress for those. But because I don't have particularly prominent breasts, it feels really great to have a garment like that that you're describing to like really showcase that whole area.

36:43Your poitrine. Is that what it's called? Okay, great. Yeah, your poitrine is your chest area. Thank you. I'm very drawn to the Regency style, the empire waist. I think that Empress Josephine really had something going. And I think to me that's the most alluring shape for women's breasts. I watch Jane Austen movies often when I'm feeling stressed. And I'm always like, oh, what a nice way to accentuate your shape. Well, if you need someone to hook you up with some pieces, I can help you. Fine. I mean, I don't need to wear Regency undergarments. But wouldn't it be fun if you did? I mean, obviously, I love Jane Mansfield.

37:26As the last time I was on the pod, I got to interview Mariska and talk to her about how her mom is one of my bullet bra icons. So, I mean, long live the bullet bra for me. I'm still in it. Yeah, I'm a big fan now. Thankfully, I've been converted after this. Oh, my God. I'm glad to have you on the team. Oh, my God. Should we go shopping in my store? Oh, okay. Be cool. I am being cool. I'm hosting someone. Megan, thank you so much for joining us. Thank you. Margo, as ever.

38:00Thank you both for keeping us abreast. I'm just going to keep using this joke. And don't forget to read Megan's story now on Vogue.com. That's it for the run-through. See you on Thursday.

38:43From PRX.

From the publisher

We can’t stop talking about breasts. From Dua Lipa wearing Miu Miu’s Fall 2025 bullet bra on the cover of British Vogue to the Sydney Sweeney of it all…its hard to ignore that boobs are everywhere. 

Megan Nolan is an Irish novelist and journalist based in New York. She is the author of international bestseller Acts of Desperation and Ordinary Human Failing and wrote in a new Vogue article about how the conversation around breasts seems to be oscillating from a cleavage friendly aesthetic to the movement toward small and subtle all in “a confusing and sometimes contradictory cultural backdrop.” 

Vogue’s Senior Beauty & Wellness Editor Margaux Anbouba who has also been reporting on the rise of bullet bras and investigating how cadaver fat is now being used for augmentations. Both writers join Chloe in this week's episode of The Run Through to talk about what’s behind our current obsession with breasts, what larger movements might be impacting trends and what’s next for the boob. 


The Run-Through with Vogue is your go-to podcast where fashion meets culture. Hosted by Chloe Malle, Head of Editorial Content, Vogue U.S.; Chioma Nnadi, Head of British Vogue; and Nicole Phelps, Director of Vogue Runway, each episode features the latest fashion news and exclusive designer and celebrity interviews.

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