$200K/mo with ONE AI Ad (We tell you HOW)

0:00Look at these ads. They're made with 100 % AI and they're absolutely printing. There's people doing 100k a month, a million dollars a month or more using amazing winning AI ads. So I hit up my friend Romain and I asked him if he'd be willing to come on the pod to share how people are making millions of dollars a month with winning AI ads. and to give us the tips and tricks to actually how to do this thing, like how to actually get the most out of these platforms.

0:39Roman, welcome to the pod. I appreciate you coming on. By the end of this episode, what are people going to learn? Yeah, so thank you for having me. we created one of the leading softwares in AI ad generation. We launched it 18 months ago since we grew to 7 million in annual recurring revenue. So growing this past, we saw so many examples of people crushing it using AI to create ads. So today I'm going to share the best techniques that they are using and some cool examples of people who are crushing it using AI. So today you are going to be able to market any business using AI with the best platform on the market to do that.

1:25All right, let's get into it. Awesome. Let's do it. Okay, so we are now in Arcade's AI and the way the platform works is quite straightforward. So we have this text box right here where you can input a script and describe what you want your AI actor to say. AI UGC, user-generated content. So you can go here, type your script. So for this example, I was working on a script for Jolingo, the language learning app that everyone knows. So I typed this script right here. And by the way, to write the script, I use this tool that we have built internally, the hook generator. It's basically a tool that uses clothes in the background to generate cool scripts and cool hooks using AI.

2:13Basically, all you need to do is describe your product. some Duolingo, a language learning app. You described your products. I'm happy that this exists, right? Because a big part of what makes a winning AI ad or actually a winning ad in general is how good the hook is, right? A hundred percent. I would say like everyone focuses on like the written hook. So this is like probably 50 % of the results. And also a super important thing is like the visual hook. what do we see in the first second? And we will talk about that in the future of this video because you can also, with AI, create some crazy stuff to hook people's attention very early on.

2:57They decide to scroll on an ad in like a millisecond, right? So you need to hook them even visually before they listen to the beginning of the script. But with this tool, you can generate the first sentence. And I think it generates very good hooks because it was trained on so many hooks that we had in our database. why did most people give up on learning a new language? I think it's a very, very good hook. So you can save multiple ones, save the ones you really like, delete the ones you don't like, and just start making a collection of hooks right here. And then you can just copy paste them all and put them into a Google Sheets.

3:35Then once you have your hook, and I actually use the hook generator to get this one that I really like. True fact, most people never stick with learning a new language. Once I got that, I just wrote the rest of the script using Cloud as well. And I got the script right here that you can then use with an AI actor. So we have this library of now over a thousand AI actors that you can use, where you can use filters to just find the perfect AI actor for your needs. So you can filter on the gender, obviously the age, and some cool situations like this. You know, when you are doing these UGC content, so for the audience, UGC is user-generated content.

4:11It's like content where there is someone talking to the camera. When you do this type of content, you will always want to have a specific type of creators promote your video and they will be doing something specific. So I don't know if you have an idea for a podcast ad where you want people to be in a studio, a nice setup where they talk about your product in a nice configuration, you can just select the podcast filter. If you have, for example, I saw on your website, the ID browser that you had, this ID for pregnant women and this trend that was growing. Maybe you have a product that targets pregnant women and you want to have someone who is pregnant in your video.

4:49Or maybe you want to have a funny skit style interview where someone is talking from the side, like if they are talking to a friend. We got all sorts of filters that you can use. If you have a fitness product, maybe you might want to have people in the gym. you can play with these filters or even with accessories that they have. If you want them to have, let's say, a laptop, for example, you can use that filter and you will only see AI avatars talking next to a laptop. You can select the emotions and even the skin tone of the AI actor. And the beauty of AI is now, instead of just selecting one person to talk in your video, you can just like generate five variations.

5:28And our most successful customers, and that's really the first tip I really want to share with your audience, our most successful customers, they really go crazy about testing. They test the hooks for every single script that they do because now with AI, in a couple of minutes, they can generate so many variations. They will test different actors, different groups, different situations. And really the results can be completely different when they do that properly. So yeah, you will select an actor. You can see the preview of the actor before you generate. And then you can tweak the audio. We'll see all the details of how we can optimize the results in a minute.

6:03but I don't tweak the audio, click generate, wait a couple of seconds and I already have this video that was generated with the script for Duolingo and you get a result like this. So here you go, now you get your video and we'll talk about that as well if you want Greg but you can then edit it, remove the background, show your app and most of all, test a lot of different versions of the exact same app. Sam Altman, the co-founder of OpenAI, just said that it is the era of the idea guy and he is not wrong. I think that right now is an incredible time to be building a startup. And if you listen to this podcast, chances are you think so, too.

6:46Now, I think that you can look at trends to basically figure out what are the startup ideas you should be building. So that's exactly why I built IdeaBrowser.com. Every single day, you're going to get a free startup idea in your inbox, and it's all backed by high quality data trends. How we do it, people always ask. We use AI agents to go and search. What are people looking for and what are they screaming for in terms of products that you should be building? And then we hand it on a silver platter for you to go check out. We do have a few paid plans that take it to the next level, give you more ideas, give you more AI agents, and more almost like a chat GBT for ideas with it.

7:32But you can start for free, ideabrowser.com. And if you're listening to this, I highly recommend it. So I'm seeing a trend right now with two types of AI ads. And I think about it from a spectrum. On one side of the spectrum, you have extremely realistic ads. uh, ad. And on the other side of the spectrum, you have unrealistic scroll stopping ads. And what I mean by that, that is like this morning I saw a gorilla, a talking gorilla, uh, VO three ad, I think. Um, and there's also like the, the star Wars. I don't know if you saw like the star Wars selfie, uh, ads. So what you're saying, Roman is basically sometimes it makes sense to well it makes sense to like the more the better because you you're kind of doing r &d to find the winning ad that can get you the caught you know your cac to ltv ratio in in the place but would you agree that it's helpful to have you know if you're selling a pregnancy product having you know maybe pregnancy you know with women as an actor but also maybe some unrealistic funny um you know other types of scroll stopping videos and then sort of testing them to see what works?

8:49A hundred percent. So before creating our cards, I was actually growing a mobile app studio and all I was doing was testing a ton of ads every day. It was before the age of AI, but really the two criteria for us to succeed was the creative volume. So how many new creatives did we produce every single week? That was the number one criteria. And the second one was the creative diversity and the diversity is like which type of creative do you test because if you only test like talking actors for for example uh like these ones or if you only test um gorilla video at some point your audience will like kind of fatigue and there is this concept called creative fatigue in the world of paid advertising and people will just stop engaging so yeah creative diversity is super important and that's actually our vision at arcades uh we think like ai is completely going going to transform the way marketing teams create content.

9:46And we think that there is going to be one platform where marketers create all sorts of content and optimize the further results. So we have, for example, you mentioned the Gorilla example, we have a VO3 integration where you can actually generate those Gorilla videos and you can actually do more. I'm going to show you that in a second. So to your point, you need to be testing both. You need to be testing like real UGC style videos, more creative stuff, and even other types of videos that I can show you in the demo if you want. And that being said, there are certain niches where we see very good results for some reason with AI UGC.

10:27And for some reason, it's like just performing better in these niches. I can show you some examples, if you want, of successful customers who are using archives and getting like really, really good results. And then I can show you how you can use the archives to also regenerate those less realistic videos, like the Lego one that we see here that I'm going to show you in a minute as well. Okay. Yeah, one example of that is one of our clients, Codway. So it's a mobile app studio. They own multiple apps. And they launched this app, as you can see here, on September 2024. So actually less than 12 months ago.

11:05And last month, they made a million in revenue. And that's just, by the way, the iOS app. They also have an Android app. They make in total more than$15 million in revenue with this app. And that's all public data, by the way. And when you look at their ads in the Facebook ads library, so the Facebook ads library is this public library where you can see the ads of any advertiser. You will see two things. One, they test a ton of new ads every week. So if you look at the total results, they have 500 active ads because we filtered on ad active. Just yesterday, they started a new ad. So if you just filter on like, literally yesterday we are recording on July 22, they were testing like maybe five, 10 ads that we can see right here for this single app and they have multiple apps.

11:51And the thing that is interesting about this page is they are testing a ton of ads, but all of them are AI. This app was launched like literally nine months ago and every single ad that they tested was AI generated using arcads. And that's the whole marketing strategy that they had for this app. They basically created ads using arcads. And I can show you one of the ads that was bringing the most results. And it's a very realistic ad. But to your point, they test some realistic concept, but they also test these robot style video ads where there is someone talking. And by the way, as you can see, they localize everything in every language, which is also one of the nice things about AI.

12:34you can now, instead of just targeting one geo, if you want to have, I don't know even what language this is, but if you want to have those 20, 50 languages in your ads on German, English, Russian, et cetera, it will be a nightmare to find creators in every single country. Now with AI, you can just do that in every single country super easy. So yeah, I use this tool called PPAds to track impressions of ads. And again, that's public data. And as you can see, this ad right here had 10 million impressions. That was the most viral ad that they had. And they combined the two worlds. They had this realistic AI UGC at the bottom created with ARCAD, and they combined that with a less realistic video.

13:16And they basically made a video about this person trying to learn a new language. So, yeah, again, if you wanted to have someone with a Spanish accent talking and learning English, it would be super time-concerning to produce that. They literally produce that in a couple of seconds using AI. And by the way, I can show you very quickly how you can do this kind of stuff. But I'll pause here in case you have any questions. No, dude, keep going. This is the sauce that I need. Perfect. So yeah, when you have a script, I just clicked on Remix right here. What this does is it will put the script in the model right here to let me just reuse the same script.

13:59and maybe I will get very good results with this ad. So I want to try new variations of this ad. I want to change maybe the hook. I want to add additional actors or I want to change the accent. And you can do that now with Archons right here because you can go to the voiceover and you can do two things. You can either use one of our existing voices in our library. So let's say you want to have a Spanish accent right here. You will be able to select Spanish. You will have all of these Spanish voices that we had, and you can even control the accent of this voice. Maybe you want to do someone with a Spanish accent, but from Latin America to target the Latin Americans in the US.

14:40You'll be able to do that. Or if you don't find the perfect voice that you want in the library, you can also connect with your 11labs account right here and create your own voices using 11labs and then have our AI actors use the same voices in our cats. and that's a super powerful way to create ads. Maybe I can show you some other examples of people who are getting crazy results with AI and I'm going to show you in a minute how we can do those more creative type of ads like we see right here. But some other cool examples that I saw recently were I saw these niche blowing up of micro learning. So basically those are apps where you can learn about anything in a couple of minutes.

15:31They summarize books, et cetera. And they create tutorials for people to learn about a new topic. And this ad right here, the AI actor that we see in the background right here was, again, generated with our cards. It has like 100 ,000 likes. No one is talking about the fact that it's AI in the comments. It looks like people are really engaging with the content. Again, great example of a team that scaled super, super strongly using AI. And it was actually a whole trend and a whole new market that was created around microlearning. Because if you go back to the ad library again and you search for the keyword microlearning, you will find a ton of apps and websites that are advertising with AI-generated actors.

16:25And all of these guys are AI right here, the one at the top and the one right here. All of these are AI generated with Arcade. This guy is in our Arcade library and people are getting crazy results in this niche because now they are able to have someone being the face of what they want to convey in the ad. And again, this was created with Arcade. And yeah, if you Google for microlearning, you will see in the Facebook ad library so many examples of people crushing it with AI. actors. So again, as you can see, they all test a ton of ads. So if we look at this one, for example, Wiser, they didn't go and go to Argonaut and just made this one cool ad.

17:07They have 140 ads active. Again, on July 21, yesterday, they tested at least five new ads. Again, these people are crazy about testing iterations. And when they find something that sticks, they make a ton of different iterations using AI. So I just want to hammer home one really important point. So in the past, you would never create a mobile app around micro learning. Why? Because it costs you$2 million to build an app around micro learning. And the total addressable market might be$10 million a year,$15 million a year for that particular niche. now with vibe coding it's way cheaper to actually go and create these you know micro sass or niche apps so it opens up a huge opportunity for you know the list you know people listening to actually go and you know build these like niche apps at the same time now you don't need to hire an agency and spend hundreds of thousand dollars a month you can actually use like arc ads and some of these tools to actually, you know, get to a winning ad.

18:25And like that, that history ad that you showed, like with the, the guy, like he looked like, he looked like my history teacher, you know, like, I think one of the reasons why it worked is like, it felt like my history teacher from high school was, you know, giving, you know, doing this ad and I had no idea that it was AI. And, And, you know, I just think that it's just interesting because what's going through my mind and I'm just taking furious notes is like, what are what are niches that look small that I can actually go and create an app for a relatively not a lot of money? and at the same time, what is an area where people are not doing AI ads that I can go and kind of win the market and just spend money?

19:13Because ultimately, if I can create a vending machine where I put in a dollar and a dollar 50 comes out, then I'm fine putting$10 or$100 or$1 ,000 because I built a vending machine. A thousand percent. So it's funny because I recently stumbled upon this 18 years old kid who says he's making like 200K per month. And all he does is he sells services to traditional businesses and helps them implement AI to promote their business. So it's true for mobile apps, but it's also very true for more traditional business. And so he made this video that got crazy engagement, like 150K views about how he uses Arcad to basically promote his own services.

20:04So he creates ads in this example right here, for example, he created an ad for real estate agents and he told them, hey guys, I sell AI services. So he created the ads with Arcads to promote his own agency. He obviously selected like male, 50 years old, which are not the typical UGC creators. If you were to try to find on TikTok someone like this and convince them to make an ad for your service business, it might be quite time-consuming to find the right person. But because we know senior people are such in demand, we created a lot of models for AI UGC 50 plus in Arcades. So he created these ads in Arcades to promote his services.

20:48He gets people to book a call for five. He shows everything in the video. You guys should check it out. It's crazy. But he gets leads for his services for like$10. And then he sells them services where he says, okay, I'm going to get new business to you, whatever real estate business or painting business or solar panel business. And then when he sells that, he will use arcades to create the ads for them. And he explained the whole system in this YouTube video. And I think it's a crazy opportunity because people don't really know yet that much about this in these industries. Cool. I'll include that video in the show notes for people who want to watch that.

21:35What else should we cover today? Yeah, maybe one last example of someone who is crushing it with Arcade. So there is a guy who created this e-com product where it's a book where your dad can answer a couple of questions and basically tell his story so that you can have some good memories of them. And he was making ads using archives. Again, he needed to have a grandpa talking in a nice setup. That will probably be very hard to get without AI. And look at this ad, like 200 ,000 likes. That probably got a couple of millions of views on this one single ad. Love this. People are like commenting super nice stuff.

22:23And again, AI generates. So yeah, just wanted to mention like, it works very well for apps. It works very well for services, but it also works for e-com. And maybe I can go back to archives and show you more advanced stuff that people can do to create these ads. Yeah. Yeah. I mean, just by the way, on this, I'm almost, I'm pretty sure I saw this ad on TikTok. I saw this as an ad on TikTok. So if you create like this, this is so good that it could be organic content, but it can also be an ad. So that's another thing is like you can use ads as organic content too. Like why not? Right. A hundred percent.

23:03Yeah. We have so many of our customers crushing it on TikTok shop. So, you know, TikTok now you can like be paid to create content to promote other products. And that's a very good way to kickstart when you don't have too much cash flow because you don't even need to pay for the TikTok ads budget. All you need is make good content. And it's probably the best way to learn how to make good content because on Facebook ads, if you put budget, you will have views. But on TikTok, if your video is not good, you would get like literally 200 views maximum. So it's probably the best way and the cheapest way to learn how to create good content.

23:42And actually some of our most active customers, they created those TikTok accounts. And those are like literally 18 years old. They created these TikTok accounts where they create content using AI and some of them are really crushing it. I might have an example somewhere. Let me see if I can find this one. Yeah, so we have these kids in Latin America who is making TikTok videos organically, purely. So no paid marketing at all. And so he starts with like kind of a very shocking hook about the news. He's talking about the news, like the fires in California. And so, yeah, this guy was generated with archives for the non-Spanish speakers.

24:25So basically he talks about the news and then he introduced a startup where he has an affiliate link through the TikTok shop affiliate platform to promote the product. and that he basically took content from the brands that they went to Shark Tank and he combined those into a video and he made 1.1 million views purely organically. And I think he made like more than 30K from this one video that was like completely blowing up. So yeah, organic is a very good usage. Obviously, most of our users do paydabs because we focus on companies and mostly they have budget that they can go and spend on paid platforms, but you can also create this kind of content using ArcEd.

25:14There's two things I want to cover that's important for me to cover before we go, which is I didn't know that you can use VO3 within ArcEd, so I'd love to understand how you can actually do that. And the last thing I want to cover is, you know this i want to i'm like the era i'm in is like the vibe marketing era and like how do you automate as much as this is possible so i'd love for you to tell me the best ways i can automate some of my ads maybe using tools like gum loop and stuff like that 100 yeah let's do let's do that so by the way one of the best way to create a winning ad is to copy something that is already getting good results.

25:59So we are going to show you exactly how you can automate that with tools like GAMLOOP, NA10, etc. But you can also do it in a more manual way if you're not that technical. We have this feature called Speech to Speech where you can go and download an existing video from a competitor. So for example, Dishred is this massive brand that's spending hundreds of millions in paid marketing and making hundreds of millions in revenue creating ads. and they had this ad where the hook is very powerful. I think the voice is very good in the hook. So you can basically go here and download this ad with a Chrome extension like AdScan.

26:38Upload this ad as the audio in Arcades. So instead of selecting text-to-speech, you can do speech-to-speech and the AI voice will talk in the exact same way as the audio you upload, but with the actors that you have selected. And the result is quite impressive. so a lot of people complain that ai sometimes is like the voice is not perfect that's a very good way to actually improve the voice using speech to speech and actually getting people to um to read the same way a script that they have uh identified doing well um something i also important i wanted to show like you know we always talk about the hook like the first sentence of the script but what's very important as well is the visual hook you know in a lot of uh top ads uh you will see something quite impressive like visually at the beginning of the video that will catch your attention um this thread again is pretty good at that uh so they made this ad where there is like basically like they recorded like fake uh fat to show visually what it looks like to have like, I don't know, 20 pounds of fat.

27:46And they had this actor, they had to like find a way to get this like brain-like in the studio. And they had to generate that. And it was probably very time consuming to get that for the video. With Arcade, you can now also create your own AI actor from a prompt. So you can basically say, I want to have someone with a fitness influencer and is holding brain-like fat models. And I just did that right here with our actor generator. And I generated the exact same model fully from AI using a prompt. And now I can have her say, do you want to lose weight? This is what 20 pounds of fat looks like. And she can be talking to the camera and hook people visually.

28:37So that's definitely something I would recommend people doing. You can also just go to another AI tool and generate an image of someone you think looks really well, looks really good, and create your own custom avatar from an image that you upload from MidJourney. So for example, this one that you see right here, the one in the podcast, I generated it from MidJourney. So I generated an image of someone looking like that in MidJourney. And then I brought that into archives and I generated an AI actor from this image. and by the way again this was inspired from bfred i saw these ads they were running for quite a long time so i assumed it was doing well and basically i recreated i screenshot did this i sent that to claude or chat gpt and i asked them describe what you see in the video that gave me a prompt i used it as a prompt to make journey and then i uploaded the image into arcads to create my own ai actor instead of using one of the actors in the library that was available and obviously this actor is only available on my account.

29:39You can do super creative concepts using that. And that's a very efficient way to use the platform. But coming back to your point for VO3, you probably saw this trend on Twitter where you can do unboxing videos using VO3. And yeah, I basically just use this prompt with our scenes feature that's using VO3 in the background. and recreated this unboxing video. And then I thought, okay, what if I could do this for Lego instead of Ikea? Because, you know, Ikea, it's interesting. It's an interesting concept for Ikea because at Ikea, you create stuff. And Lego is also somewhere where you create stuff.

30:23So I made this video right here using the same prompt basically, but for Lego. And then here you go. You get a video of a bunch of Legos being built. But then I thought, okay, would be nicer if it was in a nicer room, like a kid's room, actually. So I just clicked remix right here. It added the prompt automatically to the bar here. And I changed a little bit the description to have the video be in a kid's room. And here you go. The limitation of VO3 is, you know, you get those eight second videos, which are nice. But when you want to do a marketing campaign, you want a little bit more than that.