Claude Code marketing masterclass [from idea to making $$]

0:00How can you use AI agents, MCPs, and a bunch of different tools to make money on the internet? Today, we walk through it all. Yes, you can vibe code anything right now, and that's great. But how can you actually use AI agents to get you customers 24-7? Well, today we live build it. We actually spun up 10 cloud code instances, and we show you how you can do it to help you get customers on repeat. I loved this episode. It's with my friend Cody Schneider. He's an absolute legend when it comes to vibe marketing and growth marketing. This episode is saucy. And by the end of the episode, you're going to feel pretty confident you know what to do.

0:39You are in for a treat. Enjoy the episode and I can't wait to see you in there.

0:51Cody, by the end of this episode, what are we going to learn? You're going to learn how to build your first agents that allow for you to go and build personal software to do marketing, sales, growth, customer experience for yourself. And by the end of this, you're going to come out of it with this whole new tool set that allows for you to do all of the middle work without touching a keyboard. You're just going to use your voice and have agents do work for you in the background, man. It's going to be crazy. Okay. And can you list off a few of the tools and pieces of software we're going to use?

1:27Yeah, absolutely. We're going to touch Phantom Buster. We're going to use Instantly AI. We're going to use Raphonic. We're going to use Railway.com. We're also going to use a bunch of different other tooling that's in my go-to-market stack. So we're also just going to use the The Facebook Ads API, as an example, as another way that we're going to interact via this agent harness cloud code. All right. And we're going to live build it. And everyone, well, you're going to watch the whole thing. So let's get into it. Cool. Sweet, man. So just to begin with, do you know GTM engineering or what it even means or where it comes from?

2:11No, honestly, I don't. It feels like a buzz. It's just a buzzword, right? So this is actually like made up by clay.com, which is hilarious. And they originally did it as like a way to explain somebody that like does basically like cascading workflows for like data enrichment to do outbound sales motions over email or Slack or, you know, it could be like cold calling. So that was kind of the origin of this was like it was just basically this term that was given to it. But it's quickly evolving into something entirely different. And so let me screen share and I can just like show you like what we're seeing this work as now.

2:51But basically, like what we're like seeing is that the can you see this? All right. Yeah. Cool. So how I'm thinking about it now is like basically everything that used to be the middle work that we would do, like all of anything that I would do to touch the keyboard, I'm now passing it on to some type of agent hardest, whether it's Claude Code or it's Codex or any of these tools. And so my job suddenly turns into like I have ideas, I pass them on to Claude Code and then I'm basically polishing the end product. And it enables me to do like things at scale that that were just previously impossible.

3:31And just to give you like a taste of like what I'm talking about, We're going to do this today. Like build 100 Facebook ads, publish them to Facebook, build a dashboard to track that, analyze the data within cloud code, have it turn off the Facebook ads that are the low performers, have it bump up the Facebook ads that are the best performers to a new ad set with its own dedicated budget. And everything that I just described that happening in like literally, you know, 30 minutes. anyways again not really sleeping um so this is kind of where it's at now and i'm going to talk through like this whole setup process and actually how to do this um and then i'm going to talk about where it's going like how agents are the natural evolution from this basically as soon as you like start you have this epiphany of like i can get this thing to do work for me then you suddenly have this like you come to come to jesus moment of like oh i can just deploy this onto a server And now it's doing this task for me in the background.

4:27And I'm building out this personal software for myself, for my job, for my my tasks, et cetera. And this isn't some like hype thing of like go do open claw and give it access to everything. I'm talking about like specific like jobs to be done workflows that are custom made for how you want to operate in your day to day. So that's kind of the high level man. Any questions I can try to answer? Have to go deeper on anything. No, I'm if you can teach me this by the end of that episode, I mean, that's sort of that. That's I think the question that a lot of people have in their heads right now. Like, how do I how can I do that?

5:04Right. Because that's going to be an unfair advantage. So, yeah, let's let's go. Let's go through it. Perfect. Let's jump into it, man. All right. So first off, what you need to do if you're watching right now is I want you to go and I need you to create a folder that you're going to start living out of. So the one I live out of is called graphed growth agents. So everything I do now or I start my work, it all exists within here. And the first thing that I'm going to have you do is you're going to set up an environment file. And this environment file, it just holds all of your API keys that you're basically going to be working with.

5:42So what I'm doing is I'm basically having and I'm just not going to show this just because it has literally all of our API keys for everything. But it has I can open up this example one. Um, so it has, uh, like intercom, it has our send grid API, my HubSpot API, my Cal.com API, my perplexity API, my Facebook ads API, uh, million verifier instantly, everything that I live on top of that is a part of my day-to-day growth stack. This is like what I'm working with, basically. And so what what this translates into or like why I'm why you start here is you're basically starting to interact with everything that you do on a daily basis via the APIs.

6:27And this is actually how I'm thinking about everything I do now and like how I buy software in particular is how robust the API is. It's funny. I was talking to a friend recently and he's like, if you're looking at Salesforce versus HubSpot right now, Salesforce, even though it's like historically a more clunk, like clunky CRM, it's actually the better product for this AI foundation because it has a more robust API. so you can do more with it, basically. And this is what this like turns into is all of the work that you're doing, and we're going to do this together today, is going to be happening from this like repository.

7:03When I say repo, all I mean is just this like folder that we're living in that has all of these files. And I'm going to be using Cloud Code like throughout the rest of the session to basically be building out this personal software and be building out, you know, actually doing work, if that makes sense. So that's kind of one component of it. The last piece is then I would strongly suggest getting something like a Super Whisper or any of these other transcription softwares, because it enables you to just so quickly go through the process of building out like what you're trying to do on the distribution side.

7:37And then optional is just installing the cloud code front end design skill. I've just found this to be like one of those things that, you know, if we're going to generate a UI, it's nice to have it look pretty. So, all right. That is kind of the foundational pieces. Now it's actually like, great, that's cool. You've just built this. What do you actually do to go get started on this? So the first thing that I'm going to do to get started is I'm going to go and I'm going to have cloud code start responding to people on LinkedIn for me that have asked for an asset. So I've been doing all of these like giveaways, basically.

8:10Here's one that's an email triage. I wrote this giveaway, you know, notion document. I'm now going to go in and I'm going to get this agent to start running for me in the background while I have other work going on. So I've got the Claude code or sorry, I've got the Claude Chrome extension installed and I'm going to go and I'm going to say so I'm working out of this, that directory, right, that I've already been in. And I already have built this basically skill and it's a piece of software that will go and comment on everybody that asked for this asset. So I'm going to say this right now. I'm going to say let's run or we're going to transcribe it.

8:48So let's run the LinkedIn respond software. The keyword that you're looking for is triage. I'm going to provide the Notion documents and the LinkedIn post URL. And then I'm going to select the post URL and I'm going to put that in. And then I'm also going to select the Notion document that I want it to do as well. So I'm going to give it that. It's going to start running. So what it's going to do right now is it's going to basically open this up. I'm going to babysit it for a moment while it starts this process and just make sure that it starts on the right path. And then once it's on the right path, then I'm going to go and basically start on the other things.

9:28And actually, while it's thinking, let's just go to these other places. So the next thing I'm going to do is I'm going to go or sorry, that just opened the LinkedIn profile. Let's bring that back over here. So this is now running. Perfect. And so this should now start commenting on those responding back to those people. I'm just going to change this to most recent just so that it works backwards on this. And then we're going to just let that run in the background. So while that's happening, what I'm going to do now is we're going to build a Facebook ads generator. So I've been doing this where it's basically a and I'll show you an example of what this looks like.

10:07Let's just go over to LinkedIn and I can give you an example of the output that we're going to actually create today. So it's basically a bulk generator of ad creative. We're going to create this template and then I'm going to go and do research based off of Reddit and other social media posts for the pain points that people experience. And then we're going to go and bulk generate all these variations. So let's get that started right now. So I've got, again, those API keys are stored within here. And I've also made that that skill. So I'm going to tell it right now. I want you I want you to create a bulk Facebook ad generator.

10:48It's going to be a 1080 by 1080 pixel image. what's going to happen is I'll give you an example of what one of these ads looks like. And then we're going to go and build a template around that. And then I'll basically create a or give you variations of text, both titles and paragraphs that I want to be generated. It'll be a zip file that we download for the beginning. Can you make this into a UI as well so that we can visually see the creative. The first thing I just want to be able to see is like what the actual creative will look like. For this, you're going to use just React components. So I don't want you, or like just purely build it with React components.

11:35And then also to actually change those React components into a PNG that's downloadable, we're going to use HTML to Canvas. It's just a resource that you have available for you on that. Ask questions if you need. So I've just transcribed that. I'm now going to put Collade into plan mode, and I'm just going to let that start running in the background. All right. So while that's running in the background, let's come back here and let's see the work that it's doing. So it's going through these, and I believe it's now commenting. So that's happening. So we'll just let that run in perpetuity, respond back to them.

12:14All right. So next, I'm just going to just click through this quickly. I'll share it now. I'll share it after setup. And then input method, form-based UI. Let's do both. And then I'm going to hit submit. All right. So now that's working on that in the background. I'm going to open up another folder. And I'm going to start Cloud Code again within an entirely another window. So I'm going to do documents, forge slash graphs. Let's go to agents and then demo. All right. So the next thing that I want to build as an example is I'm going to basically pull information. So I just I just did this, actually, so we could like talk through and about what this ends up looking like.

13:07but basically scraped all of the podcasts that were within the marketing category and then built a workflow that goes in cold emails them. And then an agent that responds back to book me on the podcast, this ends up turning into way better performing than I expected. That's crazy. Sorry, what is instantly? Yeah. So instantly is a cold email software. And so this is just a part of my stack. So it's one of the things that like is within that environment file that allows for me to build on top of. And so what I'm like, how I can think about this, like on the, it's basically like my manual workflows that I would do previously.

13:47We're just like daisy chaining those together, like using this software. So I'm going to bring this into a new desktop and let's just rebuild that whole thing. I'm going to say you have the Raphonic API key. I want you to build a software that scrapes podcast host emails from Raphonic. It then sends it to Million Verifier to verify the emails. And then it also will then send it to an instantly campaign. I'll provide the instantly campaign that I want it to send to. All right. So I've got that now. I'm going to put that into plan mode and let that run as well. And then we have that as its own window.

14:31And so while these two are working again in the background, we can then go and actually do like some other work. So let me get this going and I'll just say, cool. So that's a plan. All right. So now this is my we're in this folder. This is like my demo folder, which I just like every time I give this presentation, I just nuke. this is kind of to show you like how to start it from zero to one. This folder that we're in now is my actual folder that I live out of. And I'm just going to show you some of the things that like are like capable with this. So, for example, I have it attached to Notion and I've basically given it a an example of like, how do we write a like a Notion like giveaway?

15:18Right. So I'm going to go and we're going to create one of these together right now because I need to actually accomplish this. So I'm going to take this URL and then copy this over. And I'm going to say, okay, write a or create a Notion document based off. Look at you typing with your hands. I know the problem here. We can do it in the transcription. So create a Notion document based off of our structure. Look for the skill that has this. I'm going to provide context on what that should include. You should incorporate stuff that we have within the repo, like the documentation that I have in the repo on how to do this.

16:03All right. And so I'm going to copy this over and let that run. And now it's going to go and create me a Notion document, just like the one that we have being sent in the background here currently. All right. So in that folder, I've already created the bulk ad generator. So I'm just going to go in there just to show you like what you can do with this. Once that it's like you've actually gone through this process of like zero to one making this. So this is the bulk, the creator as an example. So that's going to continue working on that bulk Facebook ad generator in the background. While that's happening, let's go to graphs, growth agents, and then I'm going to start clog code within there.

16:46and now I'm going to start locally the bulk Facebook ad generator. I just want to bring that up within my local so that I can create some ads. So again, it's already created the software for me. I'm now coming back to it and I'm going to talk through the whole process of the actual creation of this because it'll just like make more sense momentarily. But the goal here is basically what we're trying to do is I'm trying to create as many different variations of these ads as possible. So how did I make this ad? This is entirely code. And I think this is something to like double click on. Everything in here is just it's just React components like that.

17:33This is just a React component and entirely built by code. And so I can make an infinite amount of these at scale. And I've done this already. So you can see this bulk forward slash or forward slash bulk forward slash HTML. So we're going to go through this together, though. How do we actually do this process? So I would go and I would give it an example. And we'll do this over here while this one is like working on it. We'll come back to that. But I would give it an example of what like ad I'm trying to build. A way to do this is if you don't know where to start, go to Facebook ads library, and you can see what your competitors or other software companies are doing in your category.

18:13This is actually how I made this initial one was I found like this before and after format. And then I basically had it build off of that before and after. But this whole thing, like everything you see here is just code. It's entirely code. The other way you can do this is with something like Nano Banana, where you're like going and bulk generating these, right? But once I found and I built that template, I can now make all those variations. So let's go back to Cloud Code. And let's say, okay, I want you to use the Facebook ads API. And I want you to go and scrape the pain points that you see, or sorry, actually, let's restart that.

18:57I want you to use the perplexity API and go and scrape Reddit for the pain points and the outcomes that growth marketers wish they could have from like something like a Looker Studio or any of these other business intelligence softwares that they're using. We've been focusing on like the data analyst component of it, of how they can't get bandwidth or it's too complicated to get started or they can't unify their data all into one location. You can also source from YouTube. You can also source from Twitter if necessary. So I'm going to have it go do research and those pain points. For the ad, sorry, for the ad itself, wouldn't we want to use Nano Banana Pro, like the best image model that exists?

19:41Like why are we using code when, you know, when we could? Yeah, I'm just doing this purely like this was just a way I thought about doing it. Like absolutely the Nano Banana thing. Um, the, the only thing I've found with like nano banana is that I sometimes have trouble like getting it to stay on brand. And if I'm trying to just like figure out the messaging variations that I'm trying to go after, this can be a faster way to do that. Again, there's like a million different ways to do this exact same thing. Uh, I think, yeah, if you're going to use mana, uh, nano banana, you should look at something like, I think it's like Kai AI, I believe.

20:23Or yeah, Kai.ai. And you can just like, basically it's one of these bulk buys. But we've been using that for these bulk generations. This that I'm doing costs me nothing. Like it's literally, you know, maybe a thousand tokens to do all of these like these generations and so this that's a reason for it so it's like i can go we could go and create a thousand ad variations right now g and like this literally costs nothing

20:55but again well that's that's a part of it too right is like your goal is going to be come up with the best ad creative that's going to actually you know you put in a dollar you get three dollars out. Once you get that, you can make it, well, there's two schools of thought. One school of thought is you need the best creative. So you need to send it to Nana Banana Pro to get scroll stopping creative. Another school of thought is like, well, you actually have some pretty, quote unquote, ugly ads that just speak to the pain points that you can kind of get a good understanding of this is going to bring you$1.50 when you put from$1.50 to$3 once you figure out the ad.

21:39So you're kind of saying maybe it's best to get as many ads as possible, start using those, figure out the one or two or three creative that actually crushes, and then go ahead and go crazy with spending tokens. Totally. I'm just trying to find the format or the angle that's going to be most receptive. I'm going to remix that a thousand times, you know, after it. The this is like the big piece of this, especially with like how much we can do on the like. Anybody can go and generate as many of these as they want, right? Like it's literally infinite. But identifying those winners like you're talking about now becomes the challenge that you're going to face with all of this.

22:29And like we're going to get to that in a second. But the main thing I want to emphasize with it is like this is malleable and flexible and the pace. Like just think about you manually having to go create 50 ad variations in Figma. And like you can just now make those and get those live and test those. And as soon as I find a winning like format from a language that's being said perspective, I can then go and remix that into all these other different templates. I can go and find like what are different winning ad formats that I can now port this to. But this is a way to just like start immediately and then get that basically out in public.

23:11I also think that like the same ideas can go into different formats. Like we're all already seeing this where it's like, cool, I made a static format. I'm now going to port that over to a UGC format. And I'm sending that to the HeyGen API to pull in that, you know, like to make that creative, like pull in, pull it in as a video and then bulk upload that to Facebook, if that makes sense. So I like where I'm going with this or where I'm seeing this head personally is like I'm going to build these tools that an agent is going to have. And then it's going to be able to run this process in the background where it's basically has the ability to make new creative.

23:50It can publish that creative directly to Facebook, which I'm going to show you in a second. It's going to then analyze what is working and then it's going to like basically turn off what isn't and promote what is right. And this is everything I'm going to show you today. Is that like a small scale? Like this is literally like weeks of realization that's starting to happen like with this. But I just again, I want to plant the seed of like what is possible using this tooling to like do your again, that middle work that historically like you wouldn't be able to. to do. So yeah, is there questions about that I can try to answer?

24:24No, let's, let's keep cooking. Awesome. All right. So this keeps like trying to scrape things. I'm just going to be like, instead, I want you to just brainstorm pain points that people have with data reporting, specifically the unification of the data into multiple locations. Cool. So we're going to do that. Once I have all those variations, I can then say, okay, now go bulk generate every one of those. And then at that point, I can download these as a CSV. And what I will do is just wait for that while that's happening. We'll just get this to start downloading. And that Facebook ads API is going to allow for us to bulk upload all of those pieces of creative that we just downloaded.

25:11So here's all those variations. I'm going to say now, okay, now use the bulk or let's do the transcription. Okay. Now use the bulk Facebook ads generator to go and create these variations. Put them in the forward slash bulk.html page when you're done with this. So this is now happening. I'm going to go back over to see what the other things are going off of. All right. So let's see this notion document based off of the current. We'll continue to let that happen.

25:45Perfect. We're going to let that go as well. So I'm looking at the scaffolding to build a bulk ad generator. And we'll check in on this one to see where it's like basically added in its process of responding. And it might have completed and it did complete. So that's done. It ran for 15 minutes on its own in the background. These are coming back. So while these are all happening and I'm waiting on them or they're waiting on me, I can then open up another one of these. I'll just click through this to just kind of get it moving. But I would then open up another one of these tabs and I would start on the next project.

26:20So the next thing that I want to do is I want to build a LinkedIn engagement scraper. So I'm going so basically at people that engage on the LinkedIn profile or the LinkedIn post, I want to pull them out and then send them to a basically add them into instantly. So we're going to go we're going to find their LinkedIn profile. using phantom buster we're then going to uh you know do that whole flow so i'll do that in a second let me just get this up give that its own section by the end of this podcast you have like a hundred this is literally how i'm working now this is like i'm just jockeying agents across and then if i can automate them and get them to do like like if i can figure out okay this is this specific lane that you can focus on, then I'm spinning that up onto a server on Railway.