Complete Guide to AI Marketing (Vibe Marketing 101)

0:00There are people out there using AI to do marketing. people call it vibe marketing and are absolutely crushing it and i think more people could be doing it they just don't know how they don't understand what are the different workflows they don't understand which tools do i need to use they don't understand where to start and to be frank it's really overwhelming not to mention there's a bunch of people out there who are gatekeeping the workflows gate gatekeeping the tools and i went out there to go and find is there a definitive guide on vibe marketing? I couldn't find it. That wasn't paywalled.

0:38So I'm just putting it out there for everyone to listen and watch. By the end of this episode, you'll have a great understanding of which tools you need to care about in vibe marketing land, how to actually get customers to whatever it is your vibe coding you're putting out there. I'm just going to give you all the prompts. I'm going to give you the sauce. I'm going to help you understand exactly how to get set up. I think it's going to shift your perspective around building a startup in today's age. So without further ado, today's episode, your guide to a vibe marketing, how to get your first customers with AI.

1:27Vibe marketing is the new marketing. And what is vibe marketing? It's basically, you know you you know if you listen to the startup ideas podcast you know about bolt and replet and lovable all these vibe coding tools um it's basically this overlap between the vibe coding tools and the ai agent workflow tools um like gum loop and manis and n8n but the the most important thing to note if you're listening to this like why should you even care about uh vibe marketing is because there's an unfair advantage for people who understand ai in marketing right now. And I'm not sure how long this window lasts.

2:06You know, if you were a Facebook marketer in 2008, you had an unfair advantage. If you were in consumer mobile in 2010, when the app store, you know, basically just came out, you had an unfair advantage. There's an unfair advantage that exists right now in vibe marketing. And there's different levels to vibe marketing. Some of it is really, really technical. But in this episode, we'll just talk about a few levels. We won't go super, super deep. So because I want to make sure that beginners understand how to actually create these workflows. So before we begin, we have to do some definitions and I have to explain how you can get started.

2:54So yes, I use ChatGPT. Yes, I use Madness. Yes, I use Grok. But for Vibe Marketing specifically, Clode is what you need to use. And why do you need to use it is a few reasons. One is Sonnet 4 and Opus are agents and you need agents to complete tasks for you in Vibe Marketing. Two, MCPs. You can use MCPs in Clode and you can't use it in some of the other platforms, as well as artifacts, which are basically just shareable web apps. So let's just get into it. There is a difference. I want to just define what is the difference between workflows and agents and how does MCPs play a role in that and what is an MCP?

3:43The thing to know, I think MCP just complicates it for people. the thing to know is that a workflow is something like an if this, then that statement. So if this happens, then go and automate this thing. That's not what we're trying to do with Vibe Marketing. What we're trying to do with Vibe Marketing is we have goals in mind. So for example, I want a business health dashboard emailed to me weekly. And we want an agent, which is basically like this digital employee, go and access tools and data to go and deliver that results. So if you're going to go and create a business health dashboard emailed to you weekly, you're going to need the agent maybe access Google Drive.

4:26You might need it to access an Airtable. You might need it to access just other data sources to deliver the results. And what the MCP is, I'm dumbing it down, But what an MCP is, is it allows the agent to access those tools and data. And that's what makes Cloud so much more powerful. Once Cloud gets access to all the tools and data, then we can go crazy and automate a bunch of stuff. Now, they don't make it easy, I will say, to set up your MCPs within Cloud. There's three steps that you need to do in order to do that. You have to download the Cloud desktop app. You have to, you know, step two is you want to download the Docker desktop app.

5:17And step three, you need to enable and configure apps, you know, within your Cloud, you know, looks like that. So that's what you need to do. It's not super simple. It'll take you like 10 minutes to do. I have a whole tutorial on it. You know, I did it with Riley Brown. You can go check it out. I'll link it in the description if you need more information how to set up MCPs in Cloud. So once you have that set up, then you can go and have fun and build some crazy workflows. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas.

6:10Now they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas, or it's for people who have a startup but just they're not seeing the traction that they need. So you can check out the link to startupempire.co in the description. These are some of the tools that I use to build Vibe Marketing Workflows.

6:51I'm not going to get into every one of them over here. The point is that there's a bunch of tools. Find what works for you and just get your hands dirty. uh let's go through all of the uh you know some of the ones that i use the most uh and let's just go through some of these workflows because you're going to learn about you know how to think like a vibe marketer through this so i am sure that you have seen these ai videos that are basically like minecraft uh videos uh with like a reddit uh post and it's 11 labs which is the ai audio that actually speaks to it now some people call this ai slop and i understand that um but some of them are super valuable like this one you know it got 320 000 likes so people obviously like it and how powerful would it be if you owned a bunch of accounts that had like 150 200 000 followers that you can go and then send traffic to whatever it is you're working on.

7:54If you're working on a SaaS app, if you're working on a consumer mobile app, it's super, super helpful. But how do you actually go and create a workflow that automatically creates this short form content on tap? So that's what we were kind of exploring. the way to do it is you have an air table trigger and it gets, you know, Reddit posts. It analyzes those Reddit posts to see, you know, is it the right topic? Is it the right fit? Is it the right subreddit? It prepares the article for content generation and then it generates the images and videos. It could use something like VO3, RunwayML to actually go and create that.

8:42now uh vo3 has audio and video so which is you know really helpful you know you can you stitch you stitch it all together um and then you post it to social media so that's what the workflow looks like um if it's more helpful you can see it over here um you know you're scraping interesting posts on reddit you're storing those reddit posts in air table you're doing quality qualitative analysis to see if it's relevant you're preparing it for content generation you're creating two 60-second videos with RunwayML or VO3, you're stitching it together with Creatomate and you're posting it on social. Don't forget, by the way, look at the terms and conditions to see if this doesn't break terms and conditions.

9:28But this is an interesting concept, right? How do you scrape social media like Reddit to go and create short-form video content using VO3? and RunwayML. Two, ultimately create a network of essentially meme, like meme social accounts, and then use that to actually generate thousands of mobile app downloads, for example, on whatever it is you're building. The second workflow is something that my business partner, Jordan Mix, he created. We have this issue on the podcast, honestly, that it's hard to find guests and reach out to them.

10:18We're often on X and browsing X, and we'll see someone's interesting, but our dream was basically click one button. We call it the one-click CRM, and have an AI agent scan the internet, store information about that one, that person, and send a weekly summary to our team. So what do I mean by that? I mean, like, I'll find someone interesting on X, I just want to press a button that basically says, like, is this person legit? Like, I don't want to actually go and do the research. They seem legit from their last tweet that they did, but go and do the research and store it in an air table and, you know, even prepare a personalized outreach message to that person so I don't actually have to go and do that.

11:03And I can just press one button if I want to reach out based on that research. So it's basically like having an AI researcher in our pocket. The way it works is through something called the Gumloop Browser Extension. So you just press a button. I'm on the X page. Let's say I find the Boring Marketer, App Boring Marketer on X really interesting. I'll literally press the Gumloop Extension. It scrapes what it sees on the screen. it analyzes the content it extracts the data around who that person is it crafts the outreach message and it sends a weekly summary to my team so this is what it looks like from a workflow perspective and a lot of people who are listening to this might be like that's cute like you could good for you.

12:01You can just reach out to more guests now. But it's way more than just guests. You can use this for sales. So maybe you find a potential client who is really, maybe it's on LinkedIn or X and you just want to press a button and just be like, is this the right, do they fit my ICP? Could you craft a personalized email to them? It's really cool because it allows you to press one button, adds it to your CRM, and then you as the human can decide if you actually want to reach out to them. And then you press one button and it could send that email. So cool. That also could be used for recruiting, right?

12:42Let's say you're hiring a product designer. You're on X and you're browsing X. You see some really good designer that you think, but you want to actually see like, oh, you know, have they worked long for other companies? Are they fresh out of school you know depending on what you want uh you can actually just press a button add them uh to your to your crm and then it'll craft that outreach message and you can just press a button if you want to actually go and reach out to them so this can be used for sales recruiting partnerships i use it for booking podcast guests but this is what the workflow looks like um the question for you is you know what what would be really interesting for you you know what from a research and outreach perspective this is how you can use gum loop by the way i'm not saying you need to use gum loop um you know maybe use lindy.ai use whatever works for you um but uh you know the important thing is asking yourself the hard question around you know what is something that you can automate from a research and outreach perspective okay cool so i find this one really cool um vappy.ai i don't know how many of you have heard of it but basically it allows you to create voice ai agents so uh why why create voice ai agents is because you want to sell 24 7 and you can use voice to sell and you can set up a 1-800 number so for example for us you know we've been building this startup called ideabrowser.com which is the number one software to spot trends and startup ideas worth building but we're like hey wouldn't it be cool if we reached out to our email list and to some of them and sent them a 1-800 number and said hey do you want to do you want to you know you have to incentivize them to call you.

14:45So you have to say, do you want a potential discount? Do you want to give away an extra idea here, for example? Do you want to say, hey, we're collecting feedback, give us a call, and there might be a gift for you at the end. Reaching out to, for us, what we wanted is basically to create this voice AI agent that's a salesperson but is also collecting research uh like what do people like about the product what do people don't like so that we can make a better experience for people that was the goal you know it wasn't just about selling so uh here's the sauce you're an agent on the phone with an interested prospect for idea browser idea browser is the number one place the spot and identify startup ideas worth building uh really important to add your ideal customer here um so add the different customer types.

15:39So like for us, it might be entrepreneurs or entrepreneurial minded people. You want to add context around what your product does. So features, pricing, testimonials. And what really worked for us is start the prompt with, I'm an AI, please don't hang up, I'm valuable. Why that's so important is because a lot of people have negative feelings towards AI. They much rather talk to human beings, especially normal people. So as soon as you say something like that, it actually kind of humanizes it and becomes a lot more enjoyable for the person on the other end. So we use Lindy. You can see our workflow here.

16:24Once a call completes with our voice agent, it actually sends us a transcript and summary. And this is the insights I was talking about. So the two main goals of the Voice AI agent, number one, to sell, number two, to give us a transcript and summary so we can learn and make the product better. This is fun to play with, integrates with Twilio. Again, you're going to want to add your data and custom prompts, but pretty cool that you can sell in your sleep using Voice AI. If you want to take a step up from Voice AI, you can actually create an AI persona like this is my AI persona and this is me having a Google it looks like a Google Meet I'm having a conversation with myself and it's crazy that you can create that with something called Tavis Tavis.io although you can look at my eyes I look like a little soulless but that's the thing with the AI personas they're like 93 % there.

17:31They're not 100 % there, but it's worth playing with. Okay, how I got to learn about Tavis was the Bolt.new creating the world's largest hackathon. I went to the website. I saw this video, or it was a picture actually, of Eric. And I know Eric. I met him in real life. We've high-fived. And I was like, oh, this is interesting. I can have a video chat with Eric. And I had a five-minute video chat with Eric where he was helping me come up with ideas for the world's largest hackathon. Makes a lot of sense, right? A lot of people might want to join this hackathon, but they don't have an idea. And you need an idea if you're joining a hackathon or what are you going to build?

18:19So that set a light bulb moment in my head that there's so many use cases around how you can actually nurture your potential customer using an AI persona, audio, video, and you're basically allowing them to have a video chat. Also, in a world where founder-led marketing is so important, I'm sure Eric has 25, 30, 50 ,000 followers he's tweeting so people know who he is and it's pretty novel to have a voice AI conversation so I thought this was really cool I started creating one before this where I thought it would be cool to do a similar thing but for Idea Browser so you can essentially embed my idea was very similar it's like hey people are coming to ideabrowser.com but some people might want to like jam with me on startup ideas uh and wouldn't it be cool if this actually worked um and by the way it's surprisingly uh like it surprisingly works if you do like the hack to it is you have to add you have to okay you have to add a you have to basically create a persona let me let me walk through the steps of how to get the most out of tavis one is you upload one minute of you a video view one minute two is you create a persona within tavis you'll see the persona tab on the left hand side three is you want to add a system prompt because that adds personality otherwise it's so dry that it's not fun to have a conversation and people do want to have fun when they're talking with you number four is you're going to need to add conversational context and the more context the better.

20:11You don't want to have a dumb conversation around ideas if you're trying to, for example, in this use case around for us is like we want the AI version of Greg to know a lot about startup ideas, right? So the more context, the better. And then you just embed it on your website and you're building trust with your website, the visitors 24-7. So this is cool, fun to play around with. Again, I don't think it's 100 % there yet, but I think that in the future, you're going to see more of this. You're just going to see a tab or just embedded on homepages where you can get the founder to just nurture people.

20:55Not exactly selling. I don't think you'd want to do this for selling, but having a conversation, educating. Really, really interesting use case. You might have seen the tutorial I did around string.com. I find string.com interesting because you can just prompt it to create an automation. I had this idea that, well, actually it came from one of you. Some of you were on ideabrowser.com and you were like, hey, it's cool that every day you get a new idea, but I'm commuting and I don't want to read. So could you create a two-minute podcast on the idea of the day? So I asked string.com if it can do that.

21:37And it can. I basically was like, can you, yeah, I asked it, can you do it? And here's the workflow.

21:48So, you know, step one was I asked string to create the workflow. Step two is I had to connect my 11labs API key because it uses that to create the audio. And by the way, you don't have to use 11labs. You can use whatever you want. There was a bunch of errors when I did it. I just clicked fix errors, fix errors. There was one error that it didn't know how to fix. I just went to ChatGPT and I was like, here's the error, help me fix it. And it helped me figure it out. Or you can ask String, I don't really understand. Help me figure this out. But it's really cool. I created this agent that every day at 9 a.m.

22:33it goes onto Idea Browser, it scrapes it. It scrapes the idea of the day. It creates a podcast script. It converts the audio to 11 Labs. If I wanted, you can see on the left-hand side, it would even create intro and outro music, generate episode titles and descriptions, automatically upload it to Spotify or Apple. It's pretty insane. I listened to a few of them and they're pretty damn good. This is completely possible. you know the alpha here is that you know i'm sure a lot of people here are create written content but how do you how do you generate that into audio right getting into people's ears every single day is a huge huge huge trust building uh opportunity so you know using string.com or or whatever tool you want to use to go and do that for you uh super valuable and while I was playing with this, it gave me some more ideas for String.

23:34So here's some more sauce for you to get you thinking about what other ways I can use something like String. So you can write a blog post, automate it. You can write a LinkedIn post, a tweet storm, ask it to transform normal photos, enhance it, remove backgrounds, do it Studio Ghibli. So the world's your oyster with something like string. I think that's kind of like the hard part because how do you figure out what to automate if you can automate everything? So I just included some ideas for you over here. There's one more automation that most people, I think, would find really, really valuable here.

24:19I was kind of tired of going to PostHog, which is our analytics provider for Idea Browser, and Stripe to see how we're doing. and I also wanted to keep my team updated with our metrics. So I was just like, hey, could you create a, I went to String, I was like, could you create a daily health report for my business and send it to my team in Slack? I literally just prompted it. You can see my prompt here. I want you to look at my analytics for my website in PostDog and I want a detailed report of those analytics, visitors, clicks, how many people signed up to my newsletter. I also want you to check Stripe and see how many people paid that day, what our conversion rate is, and I want those delivered in a daily summary into Slack channel.

25:03And it did it. In like 10 minutes. Pretty crazy. Pulled up how many visitors, how many customers, how much revenue, and now our whole team is aligned. And that's what the workflow looks like. easy another workflow is going to be around AI ads so I I started using AI ads and I had a bad experience I was like these aren't really good until I started using this workflow and the problem was I wasn't using it correctly so ArcAds is the AI ads platform that I've been using recently. I'll include a link to it in the description. And I created a Gumloop workflow that works to basically create high converting ads on Arc ads.

26:02And I'm giving away the sauce. So one is I would input an ads of a competitor or an inspiration. So imagine Athletic Greens, AG1, right? So they spent millions of dollars on ads. I'll just input their URL. And what it does is it scrapes all their ads from Meta. It analyzes those ads.

26:34And we ask it to create those ads, but for our use case. So let's say we're creating ideabrowser.com ads. it would be like hey like i like i like what's going on with these ag1 athletic greens ads but how do you apply that to ideabrowser.com and then i give a context as to what we do and then arc ads literally creates the videos from that it adds it to a google drive and then it posts to slack when it's ready so pretty insane that you can go and take inspiration from from ads that are working that people are spending millions of dollars a year on you analyze what's working you apply it to whatever it is you're doing and then you keep your team updated as to when it's ready.

27:34So pretty crazy. And I just wanted to share that. The last workflow I wanted to share actually has nothing to do with AI, but to me it's still in this world of iMarketing. Here's how I added 20 ,000 Instagram followers in 30 days. And I added thousands of emails doing so to my newsletter. And I'm going to show you how I do it. I post a short form video and I ask people to comment some keyword. I'm sure you've seen short form like that. And the reason they're commenting, let's say YT, is because they can get the longer form content in their inbox. So here's my workflow. I ask them to comment YT.

28:20It says, hey there, drop your email so I can send you the tutorial. People drop their email, and they also get the video where I talk more about that. So it's kind of a win-win. I get their email. It makes the post go viral. I actually had one post get 124 ,000 likes a couple weeks ago on IG. And what it does is it adds it via Zapier to my kit.com, which is what I use to send email newsletters, personal email newsletters. But what's cool about it is it tags it per video, tags it based on what video. So I'll tag it, you know, if it's coming from this video, which is about like how to grow on YouTube and Patty Galloway, who helped Mr.

29:16Beast grow on YouTube and stuff like that, I'll be like, oh, hey, tag it YT, YouTube. And then I can send it a specific welcome sequence, like five email welcome sequence. And it could be different than if someone came in from an AI tool video because they want different things or someone who came in from a community video because they want different things. So what's really cool about this is you can create different welcome sequences, two, three, four, or five emails based on where they come in. So I really like this flow because it generates, the caveat is you need short form that people resonate with.

29:59But if you can do that, then this is a really good way to get thousands of emails on autopilot and then have a welcome sequence that builds trust based on what their outcomes are. there you have it folks this has been the guides of vibe marketing if this has been interesting to you share it with a friend get other people's creative juices flowing and i'll see you next time