I Documented How a Viral Video Gets Made in 45 Minutes

27:24Boom. Okay. So let me hit stop there. So the reason that I like Screen Studio over some of these other tools is because it has, let me bring it over. So I can mess around with the padding, the rounded corners, et cetera. But it has like these nice little animations. So when I'm dragging in an MCP folder, boom, I like how that looks, right? So what I'm going to do is I'm going to export MP4, 4K Studio, max file size, least compression. Where are we? I'm going to go again to the corresponding folder, add it to media, and I'm just going to type SS for screen record, and I'll let that export. So if you're somebody who's presenting like different workflows and tools, people use Loom, people use OBS.

28:06This is another tool that I suggest, Screen Studio, that I love. I don't know the developers. I don't get anything for saying that, but so this is just a tool that I to use. So now I'll go back to my edit. I'll let that export. And generally what I'm doing is now I'm adding the media underneath kind of like that again, in context to what I'm saying. Open AI just launched Agent Kit. So just to just to mention it again, like for the for the purposes of speed, we're just going to go through none of these visuals are really in context to what I'm saying. So generally, I take my time to, you know, find something that's a lot more appealing.

28:43And then let's bring in the screen recording. Take the sound file out. And let's say when I say the MCP part, I want that part when I add an MCP node. All right. So there I am grabbing the MCP node. I think somewhere in here I see it. But it's much easier to use. You can connect different AI models and tools using a node-based interface. And it has an MCP node that lets you connect. It has an MCP node. It has an MCP node that lets you connect your own apps. And then I'll cut it there. And then the part where I'm looking at Gmail and Dropbox. Again, you see that nice little motion that Screen Studio does for you.

29:23That's another reason I like it, so I don't have to sit there and keyframe. So I'll put that underneath. Sometimes, like, say this doesn't fit that well because I want the sidebar. So no problem. What I will do is just make sure it does fit well. and then I'll bring in my video from down below and then modify it so it fits the screen nice and tidy. And then maybe I want this one full screen, you know, just to break it up. Again, pattern interrupt, super important for what I do. Just keep the audience guessing. Once you're done, you can do a keynote that lets you connect your own apps like Gmail or Dropbox.

30:00So that looks pretty good to me. Let's just, again, bring some arbitrary visuals underneath just for the purposes of completing this video uh generally captions actually let's show something else real quick for people even though i know your audience is super dialed and they already know how to use it um but let's say and these are like all my previous visuals for let me let me show this too actually while we're here i run like a bunch of pages and again i still run them just because i'm so freaking quick with it um let me see okay so let me open figma so i like all these pages rpn tech aluna metaverse and this is kind of like the hq for that um and it's it's it's um you know like my last post was about sora 2 breaking the brains out of everybody but i think the previous post was about elon musk hitting like a 400 or 500 billion dollar net worth whatever it was i didn't want to use like just like another stock image getty image of elon musk so i went in here to free pick and i um i created an image anyway so this is like my whole hq like newsletter rpn carousels everything it's all here templatized in figma which also allows me to go quick um so but for example if i if say i wanted to make i don't know like sam altman building an agent on a macbook pro i'm gonna use nano banana still i don't think anything beats that so we're gonna go google nano banana say i want it um a 101 square aspect ratio So let's see.

31:31I don't think they have any restrictions. So they should let me generate Sam Altman. No reference image? Oh, yeah. So I can also show that because I use that all the time. And I also use, like, this is why I have MidJourney up here. I'm making, like, this Mike Tyson video, like this micro doc, and I needed some visuals that I couldn't find on the internet. So I'm doing the same thing. But I'm always going here and using reference image. And OmniReference from OpenAI. sorry omni reference from mid journey but now more and more i'm actually using nano banana so i will need i will need a reference image because it's not recognizing sam altman maybe they're you know it's google maybe they're salty um so let me try to find one of just his face all right there he goes mr sam so i'll save that image i'll come back to free pick hit him with a reference image and now i can and now i can uh reference the actual image itself so image one building an agent on a macbook pro let's see how that goes i'm surprised i don't recognize sam outman that's a weird one i guess it's like a legal thing um it's a sensitive subject yeah exactly and so this is why i love nano banana man it's so quick like i used to use chat for image generation.

32:48It's just so absurdly slow. So this looks great, right? So if I needed an image that I couldn't find on the internet of Sam Altman on his laptop, I can go here and I don't like static images. I'll use them if I have to, but generally I will turn this into a video. Now that Sora 2 is out, I'm probably going to use Sora 2. I don't think Sora 2 from the API, which this is running on, I don't think it'll allow me to use people. So my guess is, let's just generate that, but my guess is that's not going to work. So the next best thing to me, I use, I mean, Wan 2.5 Hialuo Chinese models are great. Generally, I'm using Kling, another Chinese model.

33:31And, you know, we'll just, instead of a close up shot, let's say, I don't know, The camera orbits around the focus individual on a laptop. So I would just generate that video for like a couple seconds of B-roll. That's cued. I'll let that do its thing. For now, let's go back to Premiere. So now I can create my captions. This is what I do. I create my captions from scratch. I generally bring maximum length in characters and maximum duration in seconds down. and I go single line because I like my captions like appearing on screen almost like one word at a time. I just think it's like a slot machine.

34:14It just sort of psyche hacks the brain, kind of like how it works. My fonts are generally Aionic semi-bold. I think I paid like 600 bucks for this font and it's probably not worth it, but that's what it is. I usually bring it to around a 60 size. Open AI just look. Then you have to go through and modify the captions if accuracy is important to you. Some people don't care. I'm not going to go through the whole thing, but this is what I would do is just modify the captions so they're accurate.

34:51Now, at the beginning, there's probably a better way to do this. And I'm just so fast at doing it this way that this is the way that I do it. I usually give it like a little bit better treatment. with the captions at the beginning. So let me open up Photoshop. Again, you can do this all in Premiere. You can open up After Effects, which works nicely with Premiere, and do this. But I generally like building out my own. So I'll be like, I don't know. Let's go through and design a quick typography thing. Open AI. Usually I'll see, all right, where does this fit nicely? Let's actually, so the other font that I use generally, I usually kind of try to stick to two fonts and then I have some other ones.

35:32just to try to keep that brand consistency. But I'll use another phone called Romy. Again, an expensive font. I paid for it, but I got to support the fellow designers and creatives. So OpenAI just launched. Man, again, I'd usually take my time on this to make it all beautiful and symmetrical. But no, let's just go. Agent. Okay. All right, so let's just say... Actually, this doesn't look good. What can we do here? you know i just try to like add some emphasis to typography look this doesn't look all that good but we're just gonna go again take a time we're gonna go like that all right i mean it doesn't look all that good but okay all right fine fine i appreciate i'm like this is a picasso right here you know all right dope i appreciate that so then we're gonna export that um again we're gonna bring it to we're just i was just working on salesforce video how exciting um i'm gonna bring it back to that same folder.

36:29I have everything like dialed, which makes it easy. Now look, I know editors are going to laugh at me, but I just, I don't think there's a faster way to do this. So this is what I do. Open AI just launched Agent Kit. Um.

36:49So I'm going to cut at every word. Just launch. And then what I'm going to do is just actually have these uh words appear on screen right and so it's as easy as just masking out and again there's there's better ways to do this i'm sure but i don't think anybody can match my speed doing it this way open ai and then i go through and i'll usually i zoom in to make it perfect but let's just go through and i'm masking everything out like this so the words appear one at a time and then i'll show you why i do it this way agent kit and i think open ai just again so for pattern pattern interrupt i'm probably going to go through here and do the full screen again open ai just launched agent so boom i'm like happy with this video right now generally what i'm going to do is i have a ton of um sound effects i have like different folders that i love my buddy jeff nang hooked me up with his that are killer um so i might do some sort of riser and right i'm not even going to audition them i'm just going to throw them in open ai just launched agent kind have a long riser.

37:54It might not work. Open AI just launched Agent Kit. So I wanted to cut before. Open AI just launched Agent Kit. Whatever, right? I'm going to add a... What's that called? Elijah the... What's this called? A fade. I'm going to add a fade. I'm going to go to audio controls and I'm going to bring this all the way down. Open AI just... Open AI just launched Agent Kit. I would normally take a little bit more time with these sounds, of course. And then I might download like some clicks, some mouse clicks, some whatever for when each word hits. Again, this stuff, people underrate it, but it keeps the audience like hooked.

38:32I don't know. Maybe I'll go use, I'm doing this Tyson video. So I got this guy's sound hit with all these like punches. And explain to people why it matters to keep people hooked. Like explain to them how many more views. yeah in short so so for short form it's really just it in its essence it's really basic it is capture attention maintain attention reward attention the the first part is probably most important obviously the hook the vision now it's like it used to just be like a a verbal hook but now it's like a verbal hook visual hook it's like a whole game now it's not just sometimes good enough to have just like that strong verbal hook um so obviously capturing that attention is the most important because if people don't, you know, if you don't capture their attention in the first two seconds, they're not going to stick around.

39:18I always say like Christopher Nolan could upload the Dark Knight, but if it didn't have a good hook, nobody's sticking around. It's like a little bit of a tragedy, but that's the game we play in short form. Whereas long form, the game that you play, Greg, is more about the packaging, the combination title, thumbnail, et cetera. So most important, capture that attention. Then you have to obviously reward that attention. The way that we do that is generally, and I always quote Calloway, our buddy, I love his quote here. It's generally a dance between the conflict and the context. And so these are just like basic storytelling, you know, like devices where it's like, okay, how do we do that?

39:52You add in conflict, resolve that conflict, go to the next conflict, resolve that conflict, et cetera. That's how you maintain attention. But I would argue that rewarding attention is like increasingly becoming more and more important because that's what's going to give you all of the signals from the audience that makes an algorithm happy. So if somebody sticks around for 60 seconds watching my agent kid video, if they're not educated or inspired, they're not going to hit me with a like, a comment, a share, a save, a screenshot, a follow, etc. But if they do feel like, damn, I got a lot from this guy.

40:25I really appreciated that. Then they're going to hit me with all the signals that make the algorithm happy. So like my whole thing when I do these, you know, So captioning and animations and sounds, it just helps that much more to keep people hooked, engaged. That's why I do the pattern interrupts. It has to feel like there's just like a whole art to it. Now, for some videos, it's like for me, it's I just sit down and I talk and it's more mellow. It really depends on the context. But for these kind of videos, the reason that they work really, really well for me and brands desire them so much is because of the way that I kind of piece them together.

40:56So this is like kind of a behind the scenes of that. and I might even like I don't know I might this one I might reverse and make it a little bit slower just to give like a different sonic feel and I would go through and I have all my go-to sounds but I wanted to do this manually to show you how it goes open AI just launched agent and then maybe here I'd have like a ding agent kit and I think it's important to understand what it is and then for music now this is the thing when I'm when I'm just doing an organic video you can use whatever you want, which is great, you know, or sometimes I keep it barren like this.

41:30And then when I'm uploading to Instagram or TikTok, et cetera, I will add a soundtrack. But generally I like a version with the soundtrack already there. So I can upload it to threads X and LinkedIn, sometimes Reddit, Snapchat, et cetera, which don't have like the audio, the built-in audio tools of like TikTok, Instagram. So usually I'll try to go find a sound again, because this is not a commercial project. I don't have like, when I do work with a brand, I'm going to go to like epidemic sounds usually sometimes art list i know what do you use epidemic uses epidemic as well and then i'll go search for you know for music sound effects etc here by the way our sam altman video is done look at that that's a nice video thank you banana banana cling boom and and sora did mark it as inappropriate so right now using the sora api which is amazing it's like 10 cents a generation it's i mean like man you know greg like there's gonna be millionaires many many millionaires minted multi-millionaires uh over the next few weeks with uh messing around with sora too um but the api doesn't allow it's very very restrictive that's the only problem um so i don't use it because of it so um there we go we got sam maltman orbiting so i can bring that into my uh media folder and i don't know let's say it code for that that's where i want And I want it full screen and bang.

42:51Now I have something in context of what I'm saying instead of some boring stock footage. Okay. So for music, I have like a folder of like my go-to music that I use for reels. And again, this stuff is not, you know, it's like commercial free because I'm not making money out of it. But if this was like a brandy, I wouldn't be able to use them. So I like this like little Steve Jobs from the Steve Jobs OST. I like this little sound for tech videos. And then this is kind of the final product. OpenAI just launched AgentKit. And I think it's important to understand what it is because it lets anybody build agentic workflows without code for free.

43:30Boom. And I think that's pretty interesting. I think I'll probably, again, redo this with a big and better script and more compelling. But I think this would keep people's attention. OpenAI just launched AgentKit. There is a big launch that just happened. And I think it's important to understand what it is. And people really need to understand what this is because things are about to change. And I want you to be educated because this represents the future. That's boom. Okay, that's a video. People are going to stick around now. And then I'm going to resolve it because I'm going to show them exactly what it can be used for, some use cases, some examples, how they could use it in their business as an entrepreneur, as a creator, da-da-da-da-da-da.

44:06They're going to really like that because they've learned something. They feel like now they're, you know, they're like in the game and they're updated and they're going to like it. They're going to share with a friend. They're going to save it. And it's going to do 500 ,000 views. Everybody's happy. And that's basically the process and how I think about like putting these videos together and how I can, I can really, they usually take 45 minutes maximum and trying to think if there's anything else, but that's basically the gist. So hopefully that was helpful. Dude, I actually have goosebumps watching you do this.

44:39It's muscle memory at this point, man. Well, I have so much respect. I just see the final product, right? And I never really noticed the fades. I never really noticed the text on screen. I never really noticed how nuanced what was on screen. But when you put it all together, it just feels like a stairway to heaven. It feels like the acoustic guitar with the drums and then the solo, just putting it all together like seeing you do this just is uh it's watching someone who's world class do what they do and to you you're like this is so simple dude to you you're like yeah you know why that's interesting and you've probably uh first of all i really appreciate that but you've probably felt this phenomenon sometimes in anything that i do right and like we're going to be building that community like i was telling you about and like i'm like but this stuff is, it's just logical.

45:38It's like, but then I realized it's like, no, no, no, this is like 10 years of muscle memory, just being in the game and picking up like little tricks and all these little nuances. Um, but you're probably the same way. Like you just have like all these talents from all of your experiences, building startups, building different companies, doing 20 million different things with incredible people. And it's for you, it probably feels natural, but for somebody else, it's like, oh my God, Greg, you just blew my mind. Um, and so, so sometimes like when you've been doing something for so long and it feels like second nature, you forget how useful it can be for other people to see.

46:10So it's the classic Picasso. I don't know if you heard the story where, you know, someone goes up to Picasso and says, hey, I'd like a painting. And he goes, sure. So he does the painting. It takes him like five seconds. And he's like, okay, it's gonna be$500. And then the customer goes,$500? That took you five seconds. You know, that doesn't make any sense. And he was like, yeah, but it took me my entire life to get to the point. It took 50 years. Yeah, exactly. It took him 50 years. Yeah, man. I mean, the thing what I, you know, it's funny that you mentioned like these things you didn't notice.

46:45And that's actually what it is in content. It's such a subconscious experience sometimes. The thing that I relate it most to is a slot machine. And I know it's kind of like messed up because slot machines are just psyche hacking. They're hacking your brain. It's like, you know, preying on that dopamine release. It's kind of the same in content where like sometimes you sit in a slot machine for like an hour and you don't realize what just happened because you're like addicted to the visuals and the sounds and it's all just very there's a real psychology behind it to the point where like a lot of these casinos or like a lot of these micro games like the clash royale games of the world people don't realize they actually have more um like data engineers and like psychologists on staff sometimes and like engineers and designers because that is the whole game that they're playing it's not really like there's not you know the design and engineering is okay but it's like the psychology back component to it that is like the true magic of these games i kind of think it's similar with content where it's like there's a real art to it there's a real science to it it changes it's like ever changing because it's always evolving and um it it changes also from context to context where like depending on the video that i'm making depending on the product like what it whatever it is that i'm saying i'm gonna approach it differently and so i love that about it man that's why like Like I'm hiring editors now, but it's been historically difficult because I'll hire an editor.

48:05They're like, okay, I'll have this done in the next 48 hours. I'm like, man, I could just do this in the next 30 minutes and it's going to be better. It's hard for me to like reconcile that, but need to scale next year. And I'm just so busy now that finally I feel like I'm going to be giving up the reins. And so I'm glad that I have this video because now all the prospective editors out there, I actually think Greg, like this video, I don't know how it'll do in the, at the beginning, But I think over time, it'll be like a sleeper that's just super evergreen. Because I've also, every time I talk to an editor, they're like, oh man, like all my clients give you as a reference of what they want their stuff to look like.

48:39So now like all the editors in the world can go and see how I do it. So go work for Roberto. Join the empire. If you're a world-class editor, I will hire you tomorrow. I am in desperate need. I've been auditioning like 20 different editors. I can't find somebody who is dialed, who has the quality that I'm looking for, and most importantly, the speed, because a lot of my stuff is time sensitive. And if I were to upload an OpenAI agent kit video in three days, nobody cares. It's got to go out ASAP. So thank you for that, PSA, Greg. In this episode, I am going to include basically as many products that you've mentioned here in the show notes so people can actually go and try it.

49:21um but you still owe me an answer to a question which is yes how much money did it does it you know approximately how much money to create a roberto nixon like studio okay um my what would you say elijah in this studio there's probably i don't know maybe like 100 grand worth of gear north maybe a little north in my next studio there's probably gonna be 300 grand worth i mean like um but if you wanted to build this setup without all the gear you know you could go with a used m1 mac studio i don't know for like a thousand bucks you can use whatever monitor you want um all of these lights are very cheap versions of because i think you can build a studio just like this for the same visuals as me for under 5k probably i mean you know um but again you can just do it with your iPhone.

50:13But I like overkill. That's my game. Well, you're a nerd like me too, right? Like you nerd out. I love this stuff. I have every camera, every lens. I just, something comes out, I buy it. I don't, you know. But believe it or not, I actually use, I would say everything I have at least like once a year for a project. So it comes in handy. also quick PSA uh if anyone's in the South Florida Miami area I need help with my studio so I'm looking to hire someone just to come for like a few days to set up my studio well here's the thing about what I would say for your content Greg the fact that your studio is like in between lo-fi and super high end actually kind of works because I feel like if it was too lo-fi people might not take you seriously but if it was like too highly stylized you lose some of that because like the greg eisenberg brand is like that nitty-gritty startup hustle club you know it's like it's scrappiness so i could get like i i already have 10 things that i can say to make your studio look look like 10 times higher production value just with the equipment that you have but i wonder if that fits the brand like the startup hustle camera greg eisenberg camera is not good the camera is not good i need don't i need multiple like you know multiple cameras and better lighting what camera do you have right now i'm literally using an apple studio display camera oh love it love it love it look if if i would just say like get a camera like a full frame or whatever that that um where you could put like a nice little 35 millimeter 50 millimeter um shallow depth of field lens that already will look twice as good then if you angle your light so it's like right now you're very evenly lit yeah if you if you like you want the light coming more harshly from one side to give you that shadow side, to give you that depth.

52:07And then what I would do is I would put a honeycomb on all the lights so they don't bleed into your background. It just lit onto you because you have the nice recess lighting in the background, which looks good. I would actually probably open your windows and put an ND filter on so we can see what's out, what's in the background. And then, you know, bring your key lights really bright so we can see you as well. That alone, like with whatever you got going on, that alone would make it look like spectacular but um i'll come down to miami and i'll and i'll help you with anything you need man because i again i love this stuff you're the best uh roberto before we before we i guess part ways which makes me sad because i just love talking to you anything anything you want to leave the audience with um yeah you know if there's any way that i can help just just hit me up rpn like these days honestly like it's a good problem to have but i've just been uh so blessed with so much abundance.

52:59I actually don't have time for anything, but I will try my best to get to your message if there's anything that I can help you with. And I'd also say this is the greatest time in the world. Like Greg parrots this all the time. This is the greatest time in the world to be a builder. I truly believe that if you're listening today, you can productize yourself, just literally take your expertise, your knowledge, your interests, your passions, what you're good at, what you love. And you can package that up into a really, really lucrative, you know, seven figure internet business. And I don't think it takes longer than like 24 months now, if you're really passionate about this stuff.

53:35It is just like the most amazing time to be a builder, to make content, to create startups. And AI gets a lot of hate. I love it because I truly, truly think it just democratizes building and creativity. And like, man, I just get goosebumps. Like we live in the greatest time in history. There will never be another wealth creation event like AI, I think maybe personal humanoid robotics. But what an amazing, amazing time to be alive. I can't be more excited for like the next 24 months. Subscribe to this podcast because if you're just here for this episode, trust me, like the value that Greg has, just go to his videos and binge.

54:11You spend 24 hours doing that, you're going to be three times smarter, more fulfilled and more motivated overnight. So I appreciate you, Greg, and thank you for the time. And it was just an honor to you know that you gave me this platform to be able to do this i appreciate you roberto i'll include roberto's x instagram and beehive where you can go and subscribe and follow along it's a no-brainer and i'll see you next time all right man appreciate it greg later