Instinct AI: The AI Assistant for normal people

15 Sep 2026 · 28 min · 8 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

A walkthrough of Instinct AI, an invite-only “personal agent” app aimed at non-technical users, showing how it works inside, what it’s good at, and key risks (especially email privacy).

Guests

Remy (host) and “Greg” (co-host/guest).

Key claims

Instinct feels like a human-like personal assistant via native iMessage interactions (thumbs-up approval, loud/confetti effects, voice-note listening) and fast “computer use.” It can save small amounts of time that add up, and its invite-only rollout plus “trusted person network” (allow-listing other people’s Instincts for agent-to-agent coordination) is framed as a network-effects moat.

Notable examples

playing iMessage GamePigeon-style Cut Pong; booking a Bali visa-on-arrival with a checklist and PDF after reviewing passport/photo and travel history; booking hair perm and restaurant reservations (including card/no-show flow); proactive scheduling reminders; creating an Instinct-specific email address (mail.instinct.com) and looping tasks from email threads. Key concerns: reports of indexing/retaining emails without permission and concerning terms about private data retention.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Overview of Instinct AI

1:08 to 2:05

Discussion on what listeners will learn about Instinct AI, its strengths and weaknesses.

“By the end of this episode, what are people going to learn?”

Strengths of Instinct AI

2:05 to 4:23

Exploration of what Instinct AI does well, including dialogue and memory features.

“So I just wanted to touch as well on like what I think it did really, really well.”

Unique Features and Marketing Approach

4:23 to 6:46

Discussion on Instinct's invite-only approach and innovative features like trusted person network.

“Proactivity, as you saw, it just like reaches out.”

Concerns and Downsides of Instinct AI

6:46 to 12:20

Discussion on potential privacy and security concerns with Instinct AI.

“Of course you want your agent to coordinate with other agents to get stuff done.”

Onboarding Experience and Usability

12:20 to 14:01

Insights into the onboarding process and how user-friendly the app is.

“I think in an ideal world, instinct is buy Apple.”

Exploring Instinct AI's Onboarding and Features

14:01 to 17:44

Learn about Instinct AI's seamless onboarding process and various capabilities.

“So I just thought that was a really, really nice touch.”

Personal Experiences with Instinct AI

17:44 to 22:56

Hear real-life tasks and interactions using Instinct AI as a personal assistant.

“I've emailed them because I couldn't book without a Danish phone number.”

Trusting AI with Important Tasks

22:56 to 25:53

Discuss the risks and trust involved in delegating significant tasks to AI.

“some more restaurant bookings uh the next night which was cool uh and then this was this was where I like started to really push the boundaries.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00Remy:Yeah, you've probably heard of Instinct AI by now. You know, the invite-only personal agent app that's raising money at a rumored$10 billion. Well, what does it look like inside? And what are some use cases? And what are some crazy things you can do with it? Like, you know, saving money on your phone bills or getting a visa approved in a foreign country with only three messages. Well, today, me and my friend Remy are going to show you the inside of Instinct AI, the secretive invite-only app. We're going to show you how it works, where it shines, and where it could use a little bit of help. The TLDR is it really does feel like the personal agent app for everyone, including your mom.

0:41Remy:I've got a few extra invites, so if you like, comment, and subscribe to the channel, I'll give it out to some random people. And I hope someone from Instinct watches this and just piles me with a thousand invites that I can give to everyone. So let's get those likes, comments, and subscribes going. And I'll see you by the end of the episode.

1:07Remy:AI with Remy's here. By the end of this episode, what are people going to learn? I'm going to give you an overview on the new agent product Instinct that has just come out. We're going to go through the good and the bad. I think they've done a lot of things well and some things not so well. So yeah, by then you're going to get a full overview on the product as a whole and how you can be using it within your life. So different use cases, what you like about it, what you don't like about it, why it's interesting, why you should pay attention to it or not. 100%. By the end of this, people, I think, you know, what I hope, Remy, is that people just don't understand what instinct AI is and how to use it.

1:47Remy:but also just it gets people's creative juices flowing around personal agents in general. 100%. I think there's some cool lessons to be taken to apply to your own business with how the founders like rolled it out, how they've been, how they built it with like network effects, some cool things like that as well. Cool. Let's get into it. Sweet. So I just wanted to touch as well on like what I think it did really, really well. And then what I think it did really, really poorly. So what I think it did well is the right amount of dialogue, not too verbose used reactions really really well and understands them too like i could thumbs up react to messages it would ask me for for approval i could just thumbs up react and it would take that as a yes uh the utilizes apple i message features really really well like the the loud messages the confetti reactions it can listen to your voice notes that you send through apple messages and this one this one was like genuinely blew my mind it was i i sent it a game pigeon game greg do you know game pigeon like the the um iMessage games i can't say i do so i feel like i should you like this is a thing like back when i was like younger you could send it's like an app called game pigeon and you can send games you play games through iMessage with people so i sent instinct uh this cut pong one and sent it off to it and it came back and started playing the game with me i was genuinely gobsmacked.

3:11We'll see if it does it here.

3:15Remy:Waiting for opponent. Give it like a minute. Straight away. So you can see I was playing Cut Pong and it's nailing it. That's crazy.

3:41just absolutely cleaned up and then now it was my turn to play back so that was that was like a really really nice touch like i'm trying to i'm imagining that the instinct teams would like would have gone through so much extra dev to get these game pigeon games to work okay they have to have actually coded that i can't imagine that it's just genuinely doing it doing it itself so that was super impressive memory was was cool so um when i asked a question in the chat about trying to get my monitor box wrapped. When it filled out the visa on arrival card, I noticed that it put in a thing about like how many suitcases and it added in like the monitor that was being checked into oversize.

4:16So little things like that, I noticed that it would pull things and ideas that I'd said earlier that I'd even forgotten about and pulled them into current conversations. So it did that really, really well. Proactivity, as you saw, it just like reaches out. And when I asked it to find me a place I had around a desk in Bali, it messaged me the next morning and said, by the way if you wanted it same day the cutoff is 12 so order it this morning little things like that were really nice overall the simplicity so this ties into this one below is it's basically just open claw or hermes agent but for regular people and i think that hermes agent and open claw as great as they are they keep getting further and further out of reach for normal people because the power users all love them and they need to keep releasing new features to keep up with what the power users want but every new feature they add to cater to that group moves it further out of reach for a normal person who doesn't really understand agents very well and is trying to use them to take tasks off their plate so I think that this is just like yeah they've done it really really well as like a personal assistant agent for like mass market general consumers I think they've done it absolutely flawlessly and also to the use cases none of them individually are life-changing they just took like 10-15 minutes off my plate here and there but add that up and I can see it like genuinely being really useful saving me hours over the course of the week I also thought Greg I'm curious to get your thoughts on this but the invite only approach that they took I thought was really really interesting

5:44Remy:yeah I mean it reminds me of Clubhouse like the early days of Clubhouse oh man oh man Remy Remy Remy so in 2020 there was a basically Twitter Spaces app that was invite only and you'd go into these rooms and Naval was speaking and Elon Musk would be in rooms but it was invite only. And they ended up raising money at a$4 billion valuation and it became this thing that got really big. That being said, you know it never lived up to the four billion dollar valuation so i think the question a lot of people are going to have for this is is this a club host moment or is instinct going to live up there's it's rumored that it's raising money at a 10 billion dollar valuation right now crazy that's absolutely insane so i don't know who knows but i think that the way that they did the invite was pretty clever because it made like it just if I had instant access to it and I probably wouldn't have even signed up because it's just every new post you scroll past on X is introducing X agent introducing Y agent it's like but the way they did it was super secretive and like I couldn't get access as soon as I got a code it was like oh I'm invited so they say they're rolling it out like that for compute but I kind of think that it was a marketing play as well which is cool and then greg the trusted person network that they released or are releasing is really really cool so uh noah the the founder tweeted this i think yesterday talking about the trusted person network so uh they are basically releasing this feature where you can uh add other people's instincts as in like an allow list into your instinct so you can have like instinct to instinct communication which i think is like an incredible example of network effects if they can get on early and like capture a good portion of the market i think that that could work really really well for them yeah i think what when i read this it really what really blew my mind is that it's the equivalent of net network effects but for the agentic era like i think yeah you know a lot of people weren't thinking about network effects in this way and i think that yeah when When you read the tweet, it makes so much sense.

8:18Remy:Of course you want your agent to coordinate with other agents to get stuff done. And I think a lot of people have questions now around, especially in the startup ideas and just the venture-backed startup world, is like, where are the moats of these companies? And I think you're going to start seeing more and more companies do stuff like this. Yeah, yeah, agreed. I mean, it'd be interesting to see if they end up opening it so you can have like your Muse agents talk to Instinct agents or whether they keep it a closed network. I'm really curious to see what route they go down. But I think this is just like a really, really, really cool feature.

8:57The other thing was, yeah, super fast computer use. Like I think a lot of these use cases, you could make an argument that you could do it with GrokBot, but I find that the GrokBot computer use is really, really slow. And I found that Instinct's computer use was just super fast and seamless. you can't even see it I'm assuming it's using a computer in the back end and then like tying off I think that it just fills the hole of a personal assistant AI within my stack like really really nicely I don't really see myself using this for anything business work coding related but just for haircut bookings like restaurant bookings making plans I think that that's it's gonna be really really helpful and those too they also added in yeah they also added in this feature where every instinct now has its own email address so my instinct's email address is like remy and my last name at mail.instinct.com so now it can use that inbox to sort out bookings and do its like pa tasks for you without clocking up your inbox which i think was really cool also one of the features they said was you can just loop it into an email thread so if you're in an email thread and like it involves a task that you want instinct to handle you can just kind of forward it the thread and it can be looped in and finish it off for you, which I thought was a really, really cool feature too.

10:12Remy:So is your recommendation for business tasks use Hermes, OpenClaw, GrokBot? And then for personal tasks, use Instinct? Yeah, that's how I'm rocking it right now. I'm using like, I'm loving Codex at the moment. I think they've done an incredible job. So I pretty much keep a lot of my work stuff between like Codex, ClawedCode, GrokBot. and then this is just fills the hole perfectly for a personal assistant ai so yeah that's exactly how i'm using it um one note too on like the the open clone hermes for regular people like i set up a hermes agent for my mom so she could just have a personal agent to use for this kind of stuff but it still involves like i had to set up a vps with like docker and then set it up for her i then had to get her to use composio so she could connect her tools up the gateway crashes here and there and then it needs an update just a pain in the ass and then like i have to manage that too and there's no way that she was going to set that up for herself so i think that this is just i think these simpler agent products for for the mass consumer market um especially like what they've done here and how they've built this they've done it really really well the the stuff they did poorly was i'm not going to put down like some of those issues with ordering food and grads in Indonesia to Instinct, I'm going to give them the benefit of the doubt.

11:29But I think that security and privacy is something that I've seen as major cons to Instinct. There's a tweet from Claire where she's talking about how she disconnected her bot from Google at 11am but got a summary of her emails at 12. So it's obviously indexed them and kept copies of all her emails, which is a big concern. Another one from Peter Yang as well, where he said, yeah, it's the same thing, indexing and retaining all his emails without their permission. And people also too, I saw in the comments pointed out things too about in Instinct's terms and conditions. They have some really concerning things about retaining and keeping control of some of your private data like emails.

12:07So if that's a big concern for you, I think it's definitely something you need to look into with Instinct.

12:16Remy:I mean, yeah, of course it's a concern. You know what I mean? Like I think in an ideal world, instinct is buy Apple. And I just have way more trust in Apple than a startup, just by definition. But the reality is Apple is not there yet. And the reality is this product could save me hours a week. And it's the hours a week of stuff that I hate doing. and so it frees up my mind so I can build my own ideas and build other stuff that's actually high leverage. So it's one of those things where obviously I have no affiliation and you have no affiliation with Instinct. Yeah, not at all. But we like tools that help us make our lives easier.

13:06Yeah, 100%. This is definitely going to be a tool that I continue to use for sure. I can see it definitely fitting into my stack super super nicely so as soon as I signed in with instinct it's I can't remember the exact flow but it was you you signed with a phone number and then straight away it kind of got me into iMessage and then this was like a message that it fired off as part of its onboarding and that was the first thing that like blew me away is how simple the onboarding was I think that's where a lot of AI products lack especially if they're trying to go for like the mass consumer general market the onboarding is not straightforward and clear enough like people underestimate how I'm not going to say like how dumb the average person is but I think that as you know we're in a bubble Greg and this stuff's like super simple for us but for people like my mom who's super smart and like other aspects of life she would just struggle to understand like basic AI stuff that you and I take for granted so that was the first thing it did super super well is is simple clear onboarding there's no concept of mcp clis markdown files it was just log into the phone number bang you're in and then this oh the first thing as well is it utilizes the native apple iMessage things really well like uh these little confetti animations it sends those natively and i've noticed that throughout my entire conversation if there's something like important it'll use like the loud effect and it will make the message go big.

14:34So I just thought that was a really, really nice touch.

14:37Remy:So it feels, it feels human. And even, I mean, we'll get into it later, but like when you, when you read the text, it really does feel like it's a personal assistant that is a human being. Yeah. Yeah. A hundred percent. Uh, and then off the rip, it's straight away, like sends me pictures of like, here's some use cases. Here's what I can do for you. And then straight away, like demo some really cool things like booking flights, uh, check you into your flights, you know, ordering food, cancelling subscriptions um booking movie tickets you know adding stuff to calendar another cool one here i noticed that it shows off you can send voice notes which is cool and then just straight away like i'm running an invite only beta program here's your link i also thought it'd be cool to i'm going to open the platform that goes alongside the agent view so this is the platform that ships alongside the agent view that we get.

15:31So just super simple workspaces. Like here are your contact methods. I've set up both iMessage and WhatsApp to chat to it on. And then connectors. I've connected up my email accounts and then Slack, Granola, and then link for payments, which I'll get into in a minute. But I didn't bother connecting up other things like Outlook and Linear and these other like GitHub and stuff because I see this fits really nicely into my stack as a personal assistant agent. And I think that they've marketed it quite well as that. And like Noah in his announcement post was pretty clear. He's like focusing on building the best personal assistant AI product.

16:07Then the next thing I noticed is it's got a vault where you can save in things like logins for different websites. Cards as well, which I've given it two credit cards. And then addresses that you can save in there as well, as well as like phones. And then preferences. I think this is just for, you know, sign-in methods and some data controls. there's a couple of other features as well they've rolled out a trusted instinct agent network which i'll go into later as well but that isn't showing up for me there because they're rolling out these features just to certain users at a time really like slow dripping them out so there's a few things that i don't quite have unlocked yet but the the interface is super simple like i can just you know like when i think about this product i'm thinking about like the general everyday consumer I just think about like my mom and how like amazing this would be for her and her life so I can see people like that just being able to have this bookmarked and then easily just connect out whatever tools they need I can't really see many people needing more than an email and maybe some kind of payment method just for like everyday assistant type tasks so yeah pretty cool this little workspace I think they've done that really well back into the agent session so She just said, like, I don't know what tasks to give you.

17:22And it started to flag some things from my granola and my emails. But I didn't really want to go down the work route yet. Flag like things related to my work stuff. But I really like clearly had a mind like I see this filling the role of a personal AI assistant for scheduling, like appointments, nothing like business or work related or coding related tasks. so I then had the idea I wanted to I wanted to like get a a wavy perm on my hair because I'd like dead straight hair so as you can see got it done it looks pretty good so I messaged instinct and I was like can you message this place in Bali on whatsapp asking if they do perms and then straight away it couldn't message the the account on whatsapp so it just sort of directed me to do it myself which I like first little thing where I felt a little bit of friction and then I asked it to find me places in Copenhagen and it went away and like started researching a bunch of spots and then it pulled in reviews and it said want me to check who's got openings next week and I asked it to go and find some photos which it sent me it sent me some more as well down here and then I asked it for some more options it just did a bunch of research mainly looking at like reviews and then it I picked one and asked it to check their availability and it tried to book but then it ran into the wall of it needed a Danish phone number so then it just emailed them and then I said yeah please book the Saturday spot it emailed them And then it just said, okay, great.

19:00I've emailed them because I couldn't book without a Danish phone number. And it's like, I'll just ping you when they reply. And then straight away, it just said, I mean, this was like a few hours later. It just reached out and I was like, confirmed, you're booked. I heard back from them.

19:15Remy:I wonder if they know that an AI agent booked it or do they think it's a human being? I think they would have thought it was a human being. I remember I actually, I went and looked at the email it sent because I was curious how the writing style was. and I remember I don't have it up in front of me right now but I remember being pretty impressed with how it wrote it sounded very very human so that was the first thing and like to be fair I did a lot more back and forth here than I needed because when I'm trying out new agent products it's like a bit of a teething process in the beginning to try and like feel feel it out and see where it gets stuck and where it doesn't so there are lots of times when because they've made it so simple you can't see what the agent's doing or what it's working on so the times when it would go silent for five minutes and I would follow up go like hey did you get that and and it was working away in the background but now I've started to realize that when it just goes silent like it's not broken it's just it's handling it so now I just feel more confident when I just give it a task and I can just put my phone away and not worry and it'll get come back like 10-15 minutes later sometimes so yeah it booked me and that was the first task is it is it booked in a haircut which was cool and then I asked it while I was sitting there in the in the haircut chair about booking a restaurant for three so it went in and checked what availabilities are open for for Bistro Central and then it pulled in a couple of times and I just said can we book a table for 745 and then it says come back it says all stage just needs a card on file for the no-show hold and this was when I was like oh shit I'm getting real we're getting into the uh we're giving the and a card and it just sent me straight away it sent me this link to just add in a card like card details and that took me to this page here I mean it no longer works but literally just was an instinct back to that workspace I showed just before but it had a field for name card number expiring and CV so the way I did this is obviously I'm not completely negligent so I I use wise for like my banking so I just created a new wise card you can spin up like new digital cards really really easy for like apple pay and so I spun up a new digital card set a daily spending limit on it for about 500 and because you know if like the agent goes nuts and if the max it spends is 500 it's not the end of the world for me so um did that and then I just gave it the card details for that daily limited card so then I just kind of felt a little bit more comfortable because like the the blast radius would be contained and then uh straight away here added it and it it reacts to messages which i find quite cool there's sometimes as well like it i find it has a really nice balance of knowing uh when to reply and when to just react to stuff so sometimes like it doesn't always give you a reply it'll just react which is i think like a nice touch because i think greg uh as you know a lot of these models now you're talking to them they're overly verbose and just like word vomit back at you.

22:16Remy:Exactly. I mean, again, it goes back to being like human. A human being knows when to react to something and when to write. And I think that's like the big aha moment that people are having with instinct is it just, it's scary human. It's so human it's scary. Yeah, 100 % agree. So that was really seamless there that booking was like I was pretty impressed I mean obviously I had to stop to add the card but it was a straightaway check they got availability bang added the card straight away booked it and I had the confirmation email come through so that was that was that was really really cool and then I started just um it added into my calendar and then I asked it again for some more restaurant bookings uh the next night which was cool uh and then this was this was where I like started to really push the boundaries.

23:08I asked it because I was in Copenhagen then heading to Bali for three weeks. So this is the message I sent it right here. It was just, can you please sort out my Bali visa? I'm an Australian citizen heading there on this date until the end of the month, just on visa on arrival. And it came back and it did just, it gave me a little checklist of everything that it needed. And then the next thing I did was I asked to sign me up to Emirates Skywards as well because you can get free wi-fi on Emirates flights if you're signed up to Skywards so two like generally genuinely like useful things off my plate there and and quite risky things with the visa too so sent those off came back then it asked for a photo of my passport which I willingly obliged so sent a photo of my passport it said um passport's good and then it says like straight away that also gives me the date of birth for the skyward sign up which was like cool so it's like working on both those tasks for me and then gave me the list of what else it needed I sent it a photo of me and then um just asked it like you know arriving on the 9th but if my flight gets delayed is that okay and then asked it to find the address from Airbnb as well.

24:26So yeah, delays, no problem. Anyway, moving on, it just started to go through getting what it needed from me. Here we go. So here's where it had everything it needed and then straight away it sent me my visa on arrival, my PDF. And I was like pretty, pretty blown away by that. As soon as I like had what it needed because like there was a bit of back and forth because I hadn't like got my shit together. But once I had what it needed, it sorted the visa out for me one of the questions it asked me for the arrival card it needed to know like what countries I had been in the last three months and it went through my emails and Airbnb receipts and it literally gave me a list it was uh said to me I need a list of everybody been in three months here's what I've got so far did I miss anything and it got everything spot on so that was cool and then it uh and when I got to when I got to Bali I was like sweating a little bit because as you know like they uh they don't mess around with with immigration stuff like you you'll be deported from there pretty quick if you um if you get something wrong so I was rocked up to the gate and scanned my passport like fingers crossed hoping that everything like that like I placed my trust in instinct to do this for me so I put my passport down and then the gate like we did a little like scanned opened and yeah it was a it was a cool moment.

25:43Remy:Totally it's a it's a lot of trust to put an instinct and i bet you those immigration guards haven't heard about instinct you know it's not like you'd be like i had instinct to it yeah there was no like there was no uh um yeah pushing the blame onto someone else there all right well i think that's it um remy thank you for coming on and breaking it down for us like always i'll i'll include links for where you can follow ai with remy in the show notes in the description um anything you want to leave people with remy i think this is a great one to get your non-technical those people that you have in your life where you are like super in love with using agents and you do everything with agents and and build amazing products and everyone has those people in their life that aren't quite hooked on it yet they haven't had that aha moment and i think the instinct can be the one to give it to them so if you manage to get access i think this is a great one to share and get your non-technical uh people who aren't using agents properly yet get them on it so send them this episode so they can learn about it it's still invite only i've got about i think seven invites so if you comment and like this video i'll give it away to some random people um and uh you know i wish i had 7 ,000 because I feel like we're going to get a ton of comments and likes.

27:09Remy:But hopefully if this gets a ton of likes, comments, and stuff like that, the Instinct team will reach out and we'll try to get more invites out. So Remy, thanks again. You're a legend. Thank you so much for having me. Thank you for bringing it down. And I'll see you next time. Peace.

From the publisher

I sit down with Remy to go through Instinct, the new invite-only personal agent that runs inside iMessage. Remy shares his raw chat history on screen: a haircut booking in Copenhagen, a restaurant reservation, a Bali visa on arrival, and an Emirates Skywards sign-up. We cover the parts that impress us, the points where the agent hits a wall, and the privacy questions that stay open. By the end of this episode you understand what Instinct does today, and you get fresh ideas for personal agents in general.

Timestamps

00:00 – Intro

02:08 – Instinct Pros

11:18 – Instinct Cons

13:16 – Simple Onboarding

15:19 – Tools and Connectors

17:43 – Example 1: Booking a Haircut in Copenhagen

20:24 – Example 2: Restaurant Booking and Calendar Entry

23:03 – Example 3: Bali Visa on Arrival and Emirates Skywards

26:00 – Closing Thoughts

Key Points

Instinct hides the agent complexity behind a phone number and iMessage, so a first-time user starts in seconds.

Remy gets it to book a haircut, hold a restaurant table, file a Bali visa on arrival, and open an Emirates Skywards account.

A spend-limited virtual card keeps the blast radius small when the agent pays for things.

The agent stalls when a task needs a phone app or an Indonesian checkout page.

Users report that Instinct keeps copies of email after they disconnect Google, so treat privacy as an open risk.

The trusted person network lets one Instinct talk to another, which builds network effects into the agentic era.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND REMY ON SOCIAL

X: https://x.com/remy_gaskell

Youtube: https://www.youtube.com/@aiwithremy

AI with Remy: https://www.aiwithremy.com/

More from The Startup Ideas Podcast

All 140 episodes
Instinct AI: The AI Assistant for normal peopleThe Startup Ideas Podcast · 28 min
Listen in VO