In short
The hosts test Claude Opus 4.5 against Gemini 3 Pro for “vibe coding” by generating a conversion-optimized landing page and a clickable SaaS-style prototype for a startup concept (“Estate Clear,” a probate family dashboard). They also run a bonus comparison using Antigravity (Google’s agentic IDE) and discuss how to get better results from Claude by setting up “skills” (research, brand voice, and conversion copy) plus using Claude’s “front-end design” skill.
Guests
James (“The Boring Marketer”), a marketer who builds conversion-focused landing pages and runs workshops/toolkits (vibe marketer community; mentions vibe marketer.com and workshops).
Key claims
Opus 4.5 with the front-end design skill produces nicer aesthetics and a more refined dashboard quickly; Gemini 3 Pro is strong on built-in AI features and may be more “outside the box.” For full apps, Claude has been easier to go from zero to production-ready in the hosts’ experience. Antigravity can generate high-fidelity mockups using Nano Banana Pro first.
Notable examples
“Estate Clear” landing page sections (timeline, document storage, updates, social proof, “AI write the update”); Claude’s “elevated direct response” skill using research on Cody Sanchez and Alex Hormozi; landing-page architecture (hero, problem-agitate-solution, value stack, social proof, CTAs).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOExploring the Capabilities of Opus 4.5
0:53 to 1:50
Discussion on using Claude Opus 4.5 for building a landing page with a focus on design skills.
“Well, I'm just going to open the curtains and show everyone sort of how I'm using the latest models.”
Generating Startup Ideas
1:50 to 2:26
Introduction of an idea for a family estate dashboard and its practical implications.
“So do you want me to give you today's idea of the day?”
Prompting AI Models for Design
2:26 to 4:04
Running prompts to see how AI models create a conversion-optimized landing page.
“I don't know how many, but like I've, I've gone through that process before and you know, it's a black box and it takes over a year.”
Comparing Outputs from Opus 4.5 and Gemini 3
6:10 to 7:30
Discussion on the results of the design outputs from both AI models, highlighting differences.
“And if you're listening to this, I highly recommend it.”
Evaluating AI Design Aesthetics
7:30 to 14:03
In-depth evaluation of the aesthetics and functionality of landing pages generated by both AI models.
“I think both will be good, but that's just my gut vibe.”
Claude Opus 4.5 Aesthetics vs. Functionality
14:03 to 15:10
The hosts discuss the visual and functional improvements in Claude Opus 4.5 compared to previous models.
“which is also something that coding models have missed in the past.”
Pushing AI to Build SaaS Applications
15:10 to 16:52
Exploring the capabilities of Claude 4.5 in developing applications and the ease of use compared to other models.
“like I said, the AI feature is really interesting I'm impressed that it worked too I mean my real question with 4.5 is okay great, now it's made a landing page but can it create a SaaS app?”
Google's Integrated AI Ecosystem
16:52 to 20:02
The discussion shifts to the benefits of Google's integrated AI tools for developers and their overall efficiency.
“So I I always kind of try to lean on Claude as the workhorse and then have these other models doing what they're good at as sort of advisory model, if you will.”
Nano Banana Pro: Improvements and Use Cases
20:02 to 22:54
Analyzing the enhancements of Nano Banana Pro and sharing creative uses for the AI tool in various projects.
“And from a cost perspective, from a speed perspective, from just keeping things organized perspective, that's a huge advantage that they have as they push this forward.”
Creating Effective Ads with AI Tools
22:54 to 25:56
The hosts brainstorm strategies for leveraging AI in advertising, discussing ad effectiveness and design challenges.
“For example, I saw someone created infographics.”
Show all 25 chapters
Evaluating the Clickable Prototype
25:56 to 28:00
The hosts review a clickable prototype built with AI, assessing its features and design quality.
“To me, it's too much text and it's too busy on the negative side.”
Exploring the Prototype Features
28:00 to 30:09
Discover the key features and functionalities of a new prototype focused on estate management.
“Like, I don't know if you've seen like clawed artifacts and stuff like that, like that sort of vibe emojis and everything like none of that.”
Workflow Challenges in Vertical Apps
30:10 to 34:14
Learn about the complexities of creating vertical apps and establishing effective workflows.
“vertical apps like this and how to structure them.”
Comparing Opus 4.5 and Gemini
34:15 to 36:39
A comparison of two prototypes, Opus 4.5 and Gemini, focusing on design and functionality.
“I'm not sure if that's needed, but you called it that there would be AI integrations within the build.”
Integrating Anti-Gravity with AI Tools
36:40 to 40:11
Explore the integration of Anti-Gravity with AI tools and its potential applications in development.
“So anti-gravity, you know, Google's agentic IDE.”
Harnessing AI for Effective Development
40:12 to 42:05
An insight into how AI can optimize development processes and enhance productivity.
“Because you see what's happening with Google is they're creating VO3, they're creating Nana Banana, they're creating all these like, it's a whole creative suite of killer use cases that are pretty independent.”
Initial Impressions of Anti-Gravity Mock-Up
42:05 to 44:40
Discussion on the features and initial mock-ups of Anti-Gravity and Gemini 3 Pro.
“Pretty nice initial mock-up, I would say.”
Creating Effective Skills with Claude Opus
44:41 to 45:59
Exploration of creating skills for Claude Opus to optimize website copy.
“So going back to kind of like my setup a little bit, there are a few skills that I recommend everyone create with Claude Opus.”
Developing a Conversion-Focused Playbook
46:00 to 49:24
How to develop a playbook for conversion-focused copy using insights from successful marketers.
“or in our space that I like, that I look up to, that have built some pretty huge businesses with community and education and things like that.”
Landing Page Architecture for Better Conversions
49:25 to 52:18
Overview of landing page architecture that drives conversions effectively.
“So I boiled all that down also into like a landing page architecture that I utilize.”
The Importance of Copy in Design
52:19 to 55:50
Discussing how quality copywriting can enhance conversions regardless of design.
“But there's one final skill that is a must have with Opus 4.5.”
The Importance of Copy in Sales
56:01 to 56:42
Explore how effective copywriting can outperform aesthetics in sales.
“It's all text, but they know how to influence and talk about those pain points really, really well.”
Reviewing Opus 4.5 and Its Potential
56:42 to 57:29
Insights into the capabilities of Opus 4.5 and its combination with design.
“What's your, you know, TLDR on this whole experience?”
AI Tools and Community Engagement
57:29 to 58:33
Discussion on AI tools and the vibrant community supporting their use.
“So like just to review the copy, review leaders in your niche, review direct response, add context of how you talk naturally, define your elevated direct response skill.”
Closing Thoughts on a Rapidly Changing Industry
59:11 to 59:42
Reflections on the fast-paced changes in the tech industry and future tinkering.
“And dude, never a dull moment in this industry, right?”
Transcript
Automatic transcript. May contain errors.0:00Guess what? Claude Opus 4.5 is here. And people are saying it is the world's best coding agent. But I needed some proof. So I put Opus 4.5 head-to-head with Gemini 3 Pro. I built a SaaS app and I wanted to see who would win. And the results might shock you. I did it with my friend, The Boring Marketer. and in this episode we are going to show you how opus 4.5 stacks against gemini 3 pro and also how you can get the most out of opus 4.5 hint it has to do with setting up clod skills and we show you exactly how to do it enjoy the episode we got the boring marketer on the pod james by the end of this episode, what are people going to learn?
0:55Well, I'm just going to open the curtains and show everyone sort of how I'm using the latest models. I want to dig into Claude Opus 4.5. I want to jam a little bit on Gemini 3.0 Pro and want to show people how I'm building landing pages and websites as a non-designer, non-engineer that are driving great conversion. Can we live play with 4.5, Opus 4.5 and see what happens? Let's do it. Let's do it. And I also think something that would be kind of interesting is if we did sort of like a test. So let's use Opus 4.5 with the front end design skill. Let's see what we can come up with. And then let's do Gemini 3 Pro with the same prompt.
1:42And let's see what we can come up with there as well. Let's do it. All right. So here's a way we could do this, Greg. You want to get an idea from Idea Browser and run that and see what it comes up with? Sure. So do you want me to give you today's idea of the day? Yeah. I actually really like this idea. Estate dashboard for keeping families informed during probate. Estate executors face constant phone calls and texts from anxious relatives saying, what's happening with dad's estate? Estate Clear creates a real-time family dashboard where executives can post updates, upload documents, and track progress while family members get instant notifications instead of playing phone tag.
2:25I mean, it's one of those small ideas. How many estates are there? Not millions in the U.S., at least. I don't think. Actually, maybe there are. I don't know how many, but like I've, I've gone through that process before and you know, it's a black box and it takes over a year. You have no idea what's going on. You're getting these replies from lawyers and stuff like that. Like give me the, the door dash visual. That's like, just letting me see what's going on, you know, like that's totally, yeah. And you'd probably save a lot of like money on billable hours to attorneys going back and forth, asking them questions and stuff.
3:09And the retention is probably insane. Yeah. You're not, you're not going to cancel that. All right, let's get to it. All right, cool. So I'm just going to paste this into here. Kind of the full thing that you, that you sent me. So it's truncating it, but you get the idea. So let's see. I want to create a conversion optimized landing page for my new startup. Build a.html that I can view locally. You must use the front end design skill. to generate the page. So typically what I would do here is I would put this whole description and actually let me go ahead and paste this here just so people can can see it.
4:13Typically what I would do is I would do some foundational research you know like I would put this into there hey use the perplexity MCP tell me who is in this space what's a unique kind of differentiating angle that we can take, blah, blah, blah. But we really just want to see, hey, what do these models do with minimal direction if we just give it the concept? So you must use the front-end design skill to generate the page. Let's just start there, and we'll get a gauge on design and what it cooks up. All right. So meanwhile, I'm going to go over to AI Studio, and I'm going to give the exact same prompt.
4:59And could you use, like, do you have to go to AI studio? Could you not have used cursor and just done it within cursor? Sam Altman, the co-founder of OpenAI just said that it is the era of the idea guy and he is not wrong. I think that right now is an incredible time to be building a startup. And if you listen to this podcast, chances are you think so too. Now I I think that you can look at trends to basically figure out what are the startup ideas you should be building. So that's exactly why I built idea browser dot com. Every single day, you're going to get a free startup idea in your inbox, and it's all backed by high quality data trends.
5:41How we do it, people always ask. We use AI agents to go and search. What are people looking for and what are they screaming for in terms of products that you should be building? and then we hand it on a silver platter for you to go check out. We do have a few paid plans that take it to the next level, give you more ideas, give you more AI agents and more almost like a chat GVT for ideas with it. But you can start for free, ideabrowser.com. And if you're listening to this, I highly recommend it. You can, you could use the cursor agent there. um however i just don't want to create some like confusion of it working on like the same things i want to try to keep this like a i don't know a unit test or something like that where we're kind of isolating variables um so let's uh we'll do it this way and we'll see okay so right now uh Claude is working on our design already.
6:44Let's show AI Studio and we'll get it cooking there. All right. So let's go back to the start. Let's just paste this in. And let's get my prompt that we used for the actual page. and we said, I want to create a conversion optimized landing page for my new startup, build an HTML that I can view locally. And I'm going to remove the piece about the actual like front end design skill, because we know that Gemini already has those skills. So let's let her rip and let's see what happens. what do you think's going to happen like who do you think's going to win i think that if i were to create a prediction here i think that gemini is going to come up with something more outside of the box i think claude is going to create something a little more of like what you'd expect.
7:54I think both will be good, but that's just my gut vibe. What do you got? What do you think? I wouldn't be surprised if Gemini put in AI features in the MVP. I've noticed it's been doing that. I think that's interesting. I think that my guess is Opus is going to come up come and do like a very solid fully featured sass app but it's going to be like more kind of similar what you're saying it's going to be it's going to be similar to you know what you'd expect but i think it's going to be really really solid yeah um whereas the gemini might have like a couple bugs and it's you know explored edges that we probably didn't even think of yeah Yeah.
8:41After we look at these initial ones too, I've had a lot of fun lately also just prompting the model and saying, all right, this is cool, but like come up with something completely outside the box and seeing how creative each model can get. So after we see the initial ones, we'll give that a spin too and see what happens. Cool. Okay, let's see where we're at. So Claude is currently doing its thing. And here we go. So this is Opus 4.5 with the front-end design skill. One shot. We have the description from Idea Browser and literally like a one to two sentence prompt. Stop answering the same questions from everyone in the family.
9:23So good. Yep. Estate executors face constant calls and texts from anxious relatives. Estate Clear gives you a private family dashboard where everyone stays informed without overwhelming you. So I like the overall like aesthetic of this. I mean, going through probate and doing all that and dealing with this in the family, like isn't exciting. Right. So like it's got like a nice sort of like subtle tone to it. It's not like screaming in my face with a bunch of like wild colors and stuff like that. clearly it is not uh just using the same kind of like purples and typical ai stuff so let's scroll down and see what else it did so this is your skills that you created hard at work right like from a copy perspective yeah this is so i only told it to reference the design skill actually so okay i didn't explicitly ask it to reference any any of the the copy skills um so i don't think that it's actually using those i think this is just what opus came up with okay cool yeah so uh we can we can go through it though and and i'll try to optimize the copy with those skills and see what it does um so i think this is really awesome like this is definitely like all you need for like an mvp or getting something like this live.
10:54And what happens if you click star free trial? Let's see. So probably nothing yet because we only built the landing page. Oh, okay. Yeah, we only built the landing page. Yeah, if we were actually wanting to build out this app, it would take a little bit more time for Claude to do. Anecdotally, it does feel like we've, with Opus 4.5 and Gemini 3, it does feel like we've entered a new stratosphere of vibe coding. Would you agree? I would definitely agree. Like, I think that the lines are just blurring across the board. Like, you know, the line between a non-technical person being able to code blurred.
11:41And I would always feel very frustrated with like the design portion of this whole process, You know, yeah, you can build stuff, but everyone can tell it looks vibe coded or just doesn't look right. Now that's that line is getting blurred. So all these lines are just blurring. And, you know, it's not necessarily like vibe coding or vibe marketing or vibe designing or whatever. It's just like vibe building in a way. And the entire stack is just kind of coming together into one place, which is nuts. All right. So there's Claude. Let's check in on Gemini and see what we've got there. All right. Here's Gemini's version.
12:27Keep the family united goes hard. That does go hard. Yep. Manage the estate. Keep the family united. Stop playing phone tag. The private dashboard for executors to share updates, documents, and milestones with the whole family at once. Very clear. Clear, but I don't know. It doesn't have a... I liked some of the animations on 4.5. I don't know if you noticed that. Yes. Like the box on the right can add a little movement. I also like the layout of the 4.5 one. I can get the copy and I can get that initial visual like right away without needing to scroll or scan down the page. All right. So we've got this here.
13:15Social proof. This is very similar between both models, like this section. Here it is, the AI. Don't know what to say? Let AI write the update. You called that for sure. Yep. But I think that's really interesting. To me, I probably wouldn't have thought of this. And it's also, you know, if you're trying to create a startup right now that, you know, gets traction, I think having some of these AI first ideas really help. Yep. This is cool. It already built a little kind of like preview of some functionality here into the landing page. So I like that idea a lot. I like the imagery here. Feels more human, I guess.
14:10which is also something that coding models have missed in the past. Everything feels very robotic. You've got the emojis. You've got the same style of illustrations and stuff like that. And I think with Nano Banana 3 Pro coming into the fold too, Gemini has an incredible asset to leverage with its design capabilities for, you know, things like this. We've got a very similar kind of like pricing card between both designs. So, man, it's tough. I think both are good. I think from a pure aesthetic standpoint, I think I like the Claude version better. That's just me. No, I think you're right there.
15:04Like, I think objectively it was nicer. I think from the feature perspective like I said, the AI feature is really interesting I'm impressed that it worked too I mean my real question with 4.5 is okay great, now it's made a landing page but can it create a SaaS app?
15:27Ultimately I'm interested in pushing 4.5 to the limits and I would be curious if it actually could build an app that I can sell? It absolutely could. Um, I mean, you know, if you wanted to build this entire product and Claude code with 4.5, you, you could definitely do that. Um, you know, like I, like with, with Claude 4.5 Sonnet, like I've taken, um, you know, uh, idea for a SAS from, from zero to production ready. So you can certainly do it with either of these models. Now, what I have personally found, and to be clear, I haven't tried to build a full on application with Gemini 3 yet. But I think that Claude's earlier models, like I would always go back to them.
16:24Like when I was, I was trying to use Codex and GPT-5 before 5.1 came out and, you know, Gemini 2.5 Pro and stuff like that. And while the logic is good and the thinking and the debugging is good, getting from zero to fully ready was easier with the Claude models. That's just been my experience. So I I always kind of try to lean on Claude as the workhorse and then have these other models doing what they're good at as sort of advisory model, if you will. So here they are like side by side. Now, I mean, if we wanted to, we could we could see how each of these builds out beyond the landing page and just say, hey, create a clickable prototype for for the concept.
17:19And we can kind of get a gauge on how it's thinking there. Let's do that. Okay. Because I'm curious. Let's do it. Let's do it. All right. Let's go back to cursor, and we will get started there. So I want to build the full clickable prototype of the app locally so that I can open up a.html and see how it looks and feels. And if we wanted to build, I know we're not going to do it today because we don't have two and a half hours. Yeah. But if we wanted to build the back end, we could. Oh, absolutely. I mean, we could set up the entire back end. So some of the things that I've used in my most recent builds are like Neon, which is kind of the database, plugs in nicely and plays well with Vercel.
18:22clerk for auth and login, easy to spin up OAuth or anything like that. I would probably deploy onto Vercel or Railway or something along those lines. You could integrate Stripe for the payments and the subscriptions relatively easily as well. And you could build the entire logic and application here for sure. so I'll give the same prompt, uh, while we're waiting there to, uh, to Gemini, you know, one of the things that I, that I really like about Gemini and, and just Google generally is how like, and we've talked about this a lot is just how vertically integrated it is. Um, now developers and stuff have their preferences for what tools and what things they want to use like at different levels of their stack.
19:27But if you think about like 90 % of people, like someone who's just trying to build their app or get something out there or whatever, having everything like integrated into AI studio from, you know, auth to your storage or database to easily integrating AI models into your product to hosting, et cetera. Google has the full range of capabilities there that they own that they can integrate directly into like AI studio, which I think from just a convenience perspective for most people is a really powerful value proposition. And from a cost perspective, from a speed perspective, from just keeping things organized perspective, that's a huge advantage that they have as they push this forward.
20:22Totally. I mean, I don't think I'm going to switch from my iPhone, but I've never been closer to switch to an Android. It's pretty crazy. Something else that we've talked about is, you know, not only do they own the foundational model, you know, the Gemini model and all these other tools and stuff, the data that Google has is insane. Obviously, we all know that, you know, a lot of people use Google workspace, like to basically run their life, like their email, their calendar, their documents, their spreadsheets, whatever. And so you have that whole layer, that application layer and the tools layer.
21:04And then, you know, you've got the devices, like you mentioned, but beyond that, like the TPUs and everything. Now I'm not like a semi conductor expert by any means, but what I do know is that, you know, they work with like Broadcom or whatever to manufacture like their own chips. And it's a lot cheaper, which is something that Google loves is being able to offer, you know, undercut the market. And like owning this entire stack is just crazy to think about where it's all headed, you know? And they also own, I think, 14 % of Anthropic. True, true. So they're both kind of Google products at the end of the day, right?
21:47Yeah. 4.5 and Gemini. Yep. Have you been playing with Nano Banana at all, Greg? i have um it's you're talking about nano banana pro right yeah the latest release yeah it's significantly better than the first version then the the number one thing i noticed is just text is better yeah so it was so frustrating with nano banana that you know i'd create a youtube thumbnail and it would be like so close uh but it would add like an extra o and i would be like Take out the O and it would be like, no. It just wouldn't be able to do it. And there were some tricks around that, creating a new chat using that image as a reference image.
22:32But with Nano Banana Pro, I'm just finding 50 % better outputs. I'm also using glyph.app to help get the most out of Nano Banana. by the way no affiliation with Glyph no affiliation with Google no affiliation with Anthropic just tools that I'm using that helps me prompt Nana Banana Pro a little bit better it's kind of crazy to think about obviously the use cases is crazy to think about there's a bajillion startup ideas that I'm thinking about right now specifically around Nano Banana Pro. For example, I saw someone created infographics. Did you see this? This guy who created the infographics startup?
23:30No, I haven't seen that. I don't remember his MRR from it, but basically so many people want to create infographics. Would you pay$20 for an incredible infographics? Like maybe if it helps you get 50 ,000 impressions on X. Right. So he just optimized Nano Banana Pro for infographics. Got a good domain name, created a good brand around it. And like what are other categories for that? Yeah, yeah. Something I was using it for, you know, Black Friday is coming up or whatever. I want to do some like retargeting campaigns. I want to run some ad campaigns on Meta. And I saw this format, maybe this is a little sauce for people, like similar format to this like infographic approach.
24:23But I got these ads on Instagram and it was kind of like the one page map to accomplish this. Let me show you actually real quick. I'll just pull up some of the little ads that I created because I actually thought they were pretty good. Um, so my idea for the ad, uh, is kind of leaning into that infographic style. Um, how can I like give people value like in the ad itself, you know, uh, before I ask them to do something. So we've been doing a lot of these like free workshops or whatever. Uh, they've been doing well. My, my concept was, Hey, let's take some like short clips or replays from the workshops and some key takeaways people should know.
25:09let's run an ad, drive people to each of those, see which one, you know, converts, helps us build our list and then, you know, convert people into the community or whatever. So this is like one of the ads that I, that I created. So I've got one of these for each of the workshops. And then I've got sort of like a transformational ad that's like before vibe marketing, after vibe marketing as well. Like I try to see what's going on in like the direct to consumer e-com world and figure out how I can apply it to, uh, to my world. Um, they're testing way more ads than any other industry. They're learning really fast, borrowing some ideas from there and then translating it into like, you know, sort of the creator world is I think there's some alpha there.
25:53Um, but yeah, what do you think of this ad on a stake? Do you like it? Do you not? Is it too, too much text? To me, it's too much text and it's too busy on the negative side. But what I do like about it is I find the recordings in, the AI finds the moments, the saved layouts snap into place. The titles look really great. The call to action looks really great. The visual style I think looks pretty good, like that handwritten style. So I think this is for me one prompt away from being a really, really high-performing ad. Yeah, I agree. Yeah, and I think just those barriers, you know, like, oh man, I'd love to run a campaign, but you know, I've got to go get a designer to make some good ads for me.
26:42They have to know how to design good ads and all this stuff. Like those just aren't blockers anymore. Like you can open up Gemini three, for example, and you can say, Hey, go and research the top performing ad formats for me across these industries, find the common patterns, look at my business and give me the hook, the angle and the visual style that I can go and paste into Nano Banana Pro. Like you've got the thinking and the testing and the data from all kinds of people that have gone and done it and scaled it and everything else. And you can take that knowledge in a snap, go create a good image and then launch a campaign that could potentially, you know, generate fresh sales or revenue for you.
27:27So just the speed you can do it and the barriers dissolving is just, I don't know, pretty mind blowing. So let's check on our progress. So this is the family view. First impressions here, like it maintained the aesthetic perfectly, like down to the font. You know, it's not your typical build a SaaS dashboard AI look, you know, at all. Like a lot of those always look the same. Like, I don't know if you've seen like clawed artifacts and stuff like that, like that sort of vibe emojis and everything like none of that. Like this looks really good. Here's kind of your progress sort of thing that we talked about.
28:15We've got recent activity, the different family members here as well. It went ahead and built out a lot of these sub views in this prototype. We've got the updates keeping you informed with the latest estate news. This is a really nice touch. We've got document storage, which is cool. Milestones. Just as you're clicking around this, it's like, why doesn't this exist? Yeah, it's a really good idea. A couple pages aren't built, but yeah, you get the idea. You can post an update, sharing the news with your family. This is a great idea. It kind of reminds me of like, what's that platform like Carta or whatever, like for your company, like fundraising and financials and stuff like that.
29:11There's also been a couple like family office as a product startups that have come out as well, kind of keeping all of that information safe and stuff. So there's some, there's some good sort of examples out there to pull from for this. The only thing is like for this, I would say, what's the recurring kind of use case, I guess. Like one way to think about it would be, okay, the estate clears, what's next in the journey, right? Do you need financial advisory or financial help? Do you have some sort of like estate law play or integration that comes next? So like this is one step in the journey.
30:01I would say to really improve the concept, it's like, what's the recurring use case after that? That's the next phase of life after this. I'm going to do a whole episode on vertical apps like this and how to structure them. But the hardest part of building a vertical app is figuring out what is the workflow, figuring out what is the social aspect, and then obviously figuring out what is the vertical and once you have these people in the network then the workflow might change but you know yeah there's some there is a workflow there that you can that you know you just have to figure out what that is and if you don't know what that is like you can show this to a family right you now have a prototype show it to them get feedback you could you know on idea browser, we have pro features that give you agents to help you figure that out.
31:01You could, you know, just take it one step at a time to suffer on retention initially. And then, you know, once you have customers just like build, build as you go. Right. Right. I think also, you know, maybe the first customer isn't necessarily the family, the first customers, maybe the probate attorney. right yeah you know like they've got the clients coming all the time and uh you know they can it's kind of like the b2b to c model if you will yeah so all right let's see what uh ai studio is doing real quick and uh let's get a gauge on so something that i've noticed is there's there's a couple errors here.
31:51So what do you do when you see errors like that? Fix error. How can you make this work? No. You know, for me, it's, yeah, just kind of a process of like trying to dig deeper into what the root cause is. So I use the terminal for all of the work that I'm doing. So if we think back to that cursor setup, I may say, hey, Claude, ultra think about this problem. You know, if you type in ultra think, it'll change colors and it'll use more, you know, power to kind of help to dig in or solve the problem. Other tactics that I've used with Claude, because that's like my daily workhorse, is I'll say, hey, if I'm really stuck, I'll say, hey, spin up specialized sub agents that are going to go and find the root cause of why this thing is breaking.
32:46I need like a Q &A tester. I need a senior sort of like engineer focus on this or whatever. And then it'll spin up these specialized agents that'll identify different areas that they're going to go and research in the code base. And then it'll come together with like a comprehensive sort of analysis for me. And then I can say, hey, all right, cool. Plan this in terms of like a step-by-step process that we can go through to fix it. If it's still stuck, that's where I'll use cursor agent with, you know, GPT or Gemini or something like that for kind of an outside perspective. Now, one of the things that Anthropic is kind of talking about with Opus 4.5 is that its ability to kind of stay on track is really powerful.
33:32Sometimes when the code base grows, it's harder to kind of manage the context to find what that single problem or whatever is causing that's breaking the app. So I haven't built something full with Opus 4.5 yet. I'm thinking that its ability to work through the bugs without sort of getting lost is going to be a lot stronger. And I wouldn't maybe need UltraThink or sub-agents or maybe even those additional agents on the side. So I'm really curious to dig into that and see. which is a big deal it's a big deal for your uh the health of your heart yeah for sure so here's our prototype um within uh gemini here so little bit of a different vibe um more like less dashboard more sort of like digest or updates or a space for the sorry it updated the updated the landing page a little oh no it's just a sizing thing sorry okay so um a little more of like a social vibe here uh like sharing an update or connecting with the family uh it's got the ai features like built in like polished with ai like if i want to update the family.
Read the full transcript
34:54I'm not sure if that's needed, but you called it that there would be AI integrations within the build. So that's interesting. Let's see. Documents, similar idea to what Claude came up with, with like document storage. We've got the timeline here. I kind of liked, I think the timeline is one of the core aspects here of like getting that quick snapshot. I liked how the 4.5 Opus had that front and center as soon as you log into the dashboard. We've got the family and we've got settings.
35:37My take is I feel that Opus went a little bit deeper in terms of thinking through the product.
35:54I mean, this looks good. It's clean. It's not bad. But I think I like the other version a little bit better. Yeah, it feels a little more refined, a little deeper. By the way, both of these products are outstanding. Absolutely. as MVPs. And we're only testing this with very few prompts. So it's unclear that at prompt 25, who would be winning. But I think if you look at based on the two prompts that we've done, I think it's clear that estate clear on 4.5 beat Gemini 3. Yeah. Yeah. I've got one other concept here for a test just to try to make sure that we're doing this in a fair way. All right.
36:53So anti-gravity, you know, Google's agentic IDE. I'm curious if we put the same prompt into the Gemini 3 Pro model in anti-gravity, if it is different than what you get in AI Studio. I have a feeling I know the answer to that, but let's try it. All right. We'll see what My hunch is that you're going to get worse design out of anti-gravity. Okay. But I've been wrong once and I've been wrong before. I've been wrong lots of times. Okay. Let's check it out. And by the way, anti-gravity is really cool. Definitely recommend people check it out. So I'm just going to paste in the same prompt and let's see what happens.
37:53So why should people use anti-gravity over a cursor? Well, it's a good question. I mean, at the end of the day, they're both VS Code forks. So they're both kind of based off of VS Code, which is open source and free. uh however i like some of the things anti-gravity is working on to be honest i've just started using it and testing it and and things like that but they've got some like chrome stuff built in here where it can access the browser in a really easy way and it can even access you you install a chrome extension so if anyone's done vibe coding in the past and you're trying to like squash a bug You open up your deployment, whether that's locally or hosted or whatever, and your coding model is like, hey, navigate to it on Chrome and then open up the console and the dev tools and figure out, tell me if this API connection is working, copy-paste the responses.
39:05That whole debugging process is pretty painful. So with the Chrome extension that Antigravity connects to, it can access that data for you programmatically. So it's accessing the DOM, it's seeing sort of the data behind the scenes. So, you know, I suspect it will greatly minimize the back and forth in this debugging process when it has a very tight browser integration and can access data through the anti-gravity extension. So I think that's super interesting. That's kind of the first thing that I've really kind of picked up on and noticed. I suspect given the speed that Google's shipping, we're going to see a lot of interesting things here.
39:54Like some of the landing pages I've built here, like I'm pretty sure you'll be able to have like Nano Banana integrated within anti-gravity and like some of these other tools. Like, you know, like you want a killer illustration? Great. Like let's spin that up with Nano Banana and put it on the phone. That's where it's going to go crazy, right? Because you see what's happening with Google is they're creating VO3, they're creating Nana Banana, they're creating all these like, it's a whole creative suite of killer use cases that are pretty independent. But once they're able to, you know, bring that into anti-gravity and just use all the horsepower from all those killer use case products, I think it's going to be absolutely madness.
40:40It's going to be really awesome. them. And man, like taking that even further, it's like, Oh, like let's make a launch video. Let's make a podcast. Like, you know, there's so many ways that it can extend into the ecosystem. I mean, you know, we talk a lot about like by marketing stuff, Ooh, let's set up a Google ads campaign to drive traffic to this. I mean, like the ability to stay interconnected and grow lifetime value. No one can match that with this ecosystem that they have, which is it's wild. So what's happening? Okay. So we put in the same prompt here as well. Right now, actually, I think it is generating a mock-up with Nano Banana.
41:33So it's actually generating an image with Nano Banana instead of going ahead and building the page from scratch. So, okay, here's what it's doing. It's generating a custom dashboard mock-up image first to make the page look real, then I'll build the HTML file. Ooh, wow. So it used Nano Banana, so it's integrated to create a high-fidelity visual mock-up that we can see. Pretty nice initial mock-up, I would say. Really nice, like those chunky buttons. Also, that's kind of like how a real team would work, right? Like, okay, let's create a high-fidelity mock-up. Let's make sure you like it before we go and write all the code, you know, anti-gravity may surprise us here.
42:31Okay. So here's another thing really fast, really fast is something I noticed in anti-gravity. Let's, let's open it up. I'm sure the, the hardcore developers and everything are going to be like, what are you doing? but this is how I do it. All right. So I've opened it up in my browser. Let's check it out. So this is anti-gravity Gemini 3 Pro. Keep families informed during probate. Stop the endless phone calls. A state clerk gives you a real-time dashboard to share updates, documents, and partners. The family members instantly. It's got the image that it created. So again, this is really cool how it's able to utilize NanoBadana within the workflow, call it as a tool and implement it into your design.
43:24Like that is really neat. So some similarities here between, you know, some of the other ones in terms of showing the features and stuff like that, the pricing, et cetera. So I think, you know, my take would be outside of this image, it feels a little basic so i think your instinct that ai studio will have a better initial design output from one prompt was correct i think what was cool about anti-gravity and this whole sprint that we did with it is you scroll down the mock-up like for me how that mock-up is and how this how this is wireframed out there is some alpha in there and then you know maybe you go back to Opus 4.5, or maybe you go back to Gemini 3 Pro on AI Studio and then iterate there.
44:21Yeah. Yeah. Yeah. Like what do you like from each model or whatever? What can you learn from each? How can you sort of use it across the spectrum here to arrive at what you like at the end of the day. So really cool. Really cool. So going back to kind of like my setup a little bit, there are a few skills that I recommend everyone create with Claude Opus. So a skill is just like a set of instructions that the model is going to reference when it does a certain task. Okay. So I do a lot of like website optimization for the vibe marketer.com. I want to figure out, how can I convert more visitors into customers?
45:09And we've talked a lot about this, but it comes down to really good copywriting. I think that that's a struggle for 90 % of business owners is knowing what kind of copy to write for their business. You don't want to feel too cheesy, too salesy, but you also want to leverage the principles of influence and persuasion in the right way. You don't want to have this empty brand speak and you also don't want to be like, hey, make this much money, do this like right away. There's a fine balance, right? So I call this elevated direct response. And I build a skill around it. And every time I write copy for my website, Claude references this skill and it does a great job at producing this style of conversion focused copy.
45:59So the way that I did it is I found some people in my space or in our space that I like, that I look up to, that have built some pretty huge businesses with community and education and things like that. So here's an example. I have the Perplexity MCP set up in Claude Code. So I say, hey, use the Perplexity MCP, go research Cody Sanchez and Alex Tormozzi and like the biggest sort of like education or information-based businesses out there and break down exactly how they're writing their copy, how they're positioning their products and services, and how they're talking about what they do. What are the main takeaways that you can learn?
46:45So I did that and kind of came up with a few different, you know, baseline insights. the contrarian educator. So Cody Sanchez starts out with like a contrarian point of view or a contrarian hook. So got that from her. When I did this research on Alex Hormozzi, I found that he's got sort of these offers that you can't refuse. And he's always sort of stacking the value in terms of like what someone is going to get like with this big promise that you're making. So those are great learnings. What I did was I collected that into kind of this elevated direct response skill or playbook. And then what I did is I fed Claude Code a bunch of examples of my own writing.
47:36So things that I've created, a bunch of tweets, even like transcripts of YouTube videos that I've done, you name it. And I said, hey, distill this into a brand voice skill. So it broke down the way that I talk, the way that I write so that it feels natural. And you can see some of the things here that it came up with. So contrarian educator. So boring is like the antidote to like shiny objects out there. What's the real practical ways people are going to get value from some of this stuff? You know, I'm really focused on compound growth while operating on the bleeding edge. So I don't like to chase everything.
48:16I like to figure out how I can build systems around these tools and processes that are going to pay dividends for a long time. Direct response DNA. So, you know, as a small business or a creator or whatever, like we don't need to worry about like this empty brand speak. We want to get people to take action in a classy way. So I've got a direct response DNA, systems over hacks, so that compound long-term thinking, and then like a creator-first language. Like you always talk about like learning how to write for the internet. I think like that's the epitome of creator-first language. Like you want to talk naturally, you know.
48:55so blending what I learned from from these uh folks with my own kind of dna uh kind of led me to you know creating like my own voice skill and claw that it that it uses every time uh so I rebuilt like my entire website using this and it's been working pretty well so um definitely like leverage skills and with the tool use and the context ability of 4.5 it's going to do a really good job with those. So I boiled all that down also into like a landing page architecture that I utilize. So I've been, you know, pumping out a lot of landing pages on my website lately. Like we've been doing these like workshops.
49:38I wanted to create like a lead magnet around those so that I could gather emails. I wanted to redesign the homepage and I use the same architecture that Claude Code was able to reference on each and every page using my voice. So this is sort of an overview of the architecture that I use and probably a lot of other people use, whether they know it or not. So we want to have an impactful hero section. What is this getting you? What's sort of the transformation or the outcome? We go through the problem agitate phase. So this is sort of like, what's the issue you're facing? How do you stoke the pain to make it feel like you really need something?
50:24And then you're coming in with a solution. So problem agitate solution is kind of a classic framework for conversion. We're providing the solution with this like value stack, you know, took that from sort of studying Hormozzi's stuff where we're trying to make it feel like we're giving you so much value that it feels dumb to say no, right? And then we follow up with social proof, the transformation, kind of backing up and reselling this sort of major outcome that you're going to get, having a secondary strong CTA. And then, you know, if you need like a footer or anything like that. So taking a step back, I know that's a lot of information.
51:04One research, like the leaders and in your space, people you look up to people you think are doing a good job, uh you know nail your own sort of uh brand voice based on how you naturally speak combine that into a voice skill okay and then uh you can optimize that into sort of like your landing page architecture that's driven toward generating a conversion and from your experience playing with opus 4.5 in the last 24 hours you're kind of you know i know you shared some of some of the landing pages and copy with me, you're basically suggesting that you can get way better results. Yeah. You can get way better results with less prompting and less work in between.
51:52So do the research upfront, set up the skills, throw one prompt into the system, and you'll get a great result. So doing the boring stuff upfront, if you will, doing the research, building these skills out. Maybe you have two or three and then attacking the project with just one clear prompt can get you a long way. So I'll show you what that means and maybe we can even run it live and show people what this looks like. But there's one final skill that is a must have with Opus 4.5. Now everyone's seen all the Gemini 3 designs out there and it does a fantastic job. I think it's awesome, but don't sleep on Claude 4.5 Opus with the front-end design skill.
52:39Most people don't know that this skill exists. I didn't know it existed until Claude posted a blog post about it on X, and I read it. You can install it with two simple prompts. I wrote an X post on this, but basically all you do, you enter this first one in, this adds sort of this anthropic plugin marketplace into your Cloud Code environment. And then you've got plugin install front end design at Cloud Code plugins. So what this is going to help Cloud Code do is avoid all of that typical AI design stuff. You know, we've seen it everywhere. Everything looks the same. You've got the same gradients, the same text, all of that.
53:22So skills are just like long sets of prompts or instructions. So in there, Claude's own team built this out. It's like avoid the typical AI stuff, build production grade designs and interfaces, etc. So got all the instructions that you need to build out. So I ran one prompt with this. I was just imagining kind of like a made up offer. Like, what if I held like a workshop where I taught people how to like build conversion focused landing pages that look really good or something like that? I put in a two line prompt and, you know, it sort of one shot at this, which I think it was a good first pass for for Claude with the front end design skill.
54:08It's got, you know, a clear headline. It's got sort of stoking the pain in a way. It's got kind of like the transformation. It's got some features, if you will. And then it's a very clean and simple design. Could obviously work on this more and ask it to do a lot more things. But this one shot with a one-sentence prompt is far better than what most people are doing out there. Yeah. And the copy hits. The visuals don't look vibe-coded at all. It's easy to scan. And I can imagine on mobile that this would probably convert, you know, pretty well. You know, I don't have too many notes on it. Right, right.
54:54I think like what I would do, what I would say is, you know, I need a better CTA kind of top of the fold. Like what action do we want people to take? Social proof would also be really good as well. But like, you know, those two elements and you've got something that you can literally create in two or three minutes that's optimized for conversion that sounds and looks good. Yeah. And I think that the big piece that people miss with vibe coding is they vibe code stuff, but then the copy sucks. Yeah. So then people, you know, they're converting at 1 % or less than 1 % and they're like, why? And then they come to the conclusion that, oh, vibe coding, you know, doesn't work for me.
55:40Exactly. Where it's like, well, you know, in a lot of ways, the content is the UX. So, and what is the content? It's the words. And so if you can create great copy, you're going to probably be able to convert, even if the design isn't drop dead gorgeous. Yeah, absolutely. I mean, look back at the old school sales letters and stuff like that, you know, from like back in the day or like those old long form newspaper ads. They aren't necessarily beautiful. It's all text, but they know how to influence and talk about those pain points really, really well. And I think you point out a really good point here is like everyone's focused on the design aspect of the aesthetic, which is important.
56:29And we don't want like something that looks the same as everyone else. But, you know, 98 % of people that are vibe coding or vibe building are missing out on this whole copy angle for sure. So, you know, that's the episode Opus 4.5 versus Gemini 3 Pro with some bonus anti-gravity. What's your, you know, TLDR on this whole experience? And, you know, should people get started with 4.5 today? Uh, yes. Uh, 4.5 Opus, I think is going to be an incredible model just based off some of these initial tests that we did and, and that I was doing last night. When you combine it with that front end design skill, it's able to one shot some pretty incredible interfaces and designs.
57:21I think if you level up that design, like we were talking about with actual good copy that's geared toward conversion, like you're going to be unstoppable. So like just to review the copy, review leaders in your niche, review direct response, add context of how you talk naturally, define your elevated direct response skill. So if you use that in combination with the design skill, I think you'll be really pleased. And then, you know, the things that I liked here about AI studio and anti-gravity anti-gravity really cool it's using nano banana pro um i think nano banana has been awesome to play around with uh ai studio absolutely cooking right now with the releases and the updates so it's uh it's a playground out there right now thank you james thanks for spilling the sauce coming on here i'll include links where you can follow boring marketer aka james uh in the show notes, his YouTube channel, his X account, and his community, thevibemarketer.com, which I think, you know, I think you get like a free toolkit or something if you sign up, right?
58:38Yes. So we've been doing these workshops. We've got basically these experts that we've sourced from our community that, you know, we're hosting to kind of spill the beans on how they're using all these tools to build some pretty incredible things. We've done, you know, AI video editing and scaling content. We've done AI search and SEO. We've done cloud code, et cetera. And I've taken sort of the best clips from those. You can get them on the vibe marketer.com slash workshops and you know, go grab it free, no gatekeeping. See if you like it. All right. Well, thanks again. And dude, never a dull moment in this industry, right?
59:20I mean, last week and this week, like I need a break. Like I've got whiplash from, you know, looking at all the new releases and stuff. So I don't know if this is the new normal or not, but it's a, it's a crazy time to be alive. I mean, I'm definitely tinkering this Thanksgiving. that's for sure. Oh yeah, absolutely. Thanks for having me, Greg. Appreciate you.
From the publisher
I sat down with James, the Boring Marketer, to stress-test Claude 4.5 Opus against Gemini 3 Pro for real-world coding and design work. Together we live-build and compare landing pages and clickable prototypes for an “EstateClear” probate-family dashboard, then zoom out into conversion copywriting frameworks, “elevated direct response” brand voice, and ad creative workflows. The episode is a practical walkthrough of how non-technical builders can go from idea → landing page → prototype → ads using modern AI tools without vibe-coded, low-converting sites.
Timestamps
00:00 – Intro
02:00 – Startup Idea: EstateClear
03:17 – Claude Opus 4.5
04:47 – Gemini 3.0 Pro
09:02 – Reviewing Opus’ landing page
11:16 – Reviewing Gemini’s version
12:17 – Comparing the two
17:29 – Reprompting Opus 4.5 and Gemini
19:02 – Google’s vertically integrated stack (AI Studio, Anti-Gravity, TPUs, Workspace)
21:50 – Nano Banana Pro and ad creative experiments
27:35 – Opus 4.5 builds a clickable EstateClear prototype
31:38 – Gemini’s prototype and comparing product depth
36:40 – Anti-Gravity + Nano Banana workflow for mockups and code
44:41 – Claude Skills Workflow and Best Practices
56:41 – Final Thoughts
Key Points
Claude 4.5 Opus can act like a senior engineer for non-technical builders when paired with a tight skill and tools setup.
Conversion wins come more from “elevated direct response” copy and clear page architecture than from fancy visuals alone.
Claude’s front-end design skill meaningfully reduces “AI-looking” gradients and vibe-coded layouts, producing cleaner, production-grade UIs.
Live tests show Opus 4.5 generates more refined layouts and deeper product thinking, while Gemini often injects clever AI product features.
Google’s integration of Anti-Gravity, Nano Banana, and AI Studio points to a powerful end-to-end environment for shipping and promoting products.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit
Become a member - https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JAMES ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
