The $1,000/hour Solo AI business (Full Course)

25:47And it's a beautiful, beautiful vending machine. Exactly. Yep. And that's why, again, ever since like doing this business and really focusing on these assessments, I've become, I've become, um, you know, I'm a big believer in assessments as like a, you know, a tripwire offer, a foot in the door offer, whatever you want to call it. Because again, your client is literally paying you to uncover opportunities for them to pay you more. Like that's, that's what a good audit does. So let's talk about next the, you know, the expansion menu, the upsell menu, whatever you want to call it. I've got here in my diagram, 999 is just the door, right?

26:24It's totally just the foot in the door. So it's like, all right, we've got a, we did an assessment for a client. We showed them what was possible. What is it that we can sell them next? Well, there's five, really six different things that we can upsell them after the fact. One of them is what we call a process redesign or sometimes called process optimization. And this is something that I have sold to clients before. We've sold this a couple of times. The ones we've sold, I think we sold one for 3K and one for 3 ,500. But this is where like literally all we're doing with a process redesign project is we are just fixing a broken process.

27:00We're not automating it. We're not implementing AI. We are just taking a process that is 16 steps and making it seven. Right. So for example, one of our process redesign clients, this was an e-commerce seller that had a workflow where he was monitoring his ad spend on Amazon every week and it was taking him about 10 hours a week. And he came to us and he's like, guys, I just want to automate this. I just want to hand this off to AI and be done with it. And we were like, whoa, before you automate this, we've got to fix this process first. If we just go and throw AI at your existing process, it is going to fall apart.

27:37So again, we signed him on a deal to literally just fix the process. And we process mapped the current process as it stood today. And then the deliverable was the future state process. Hey, here's the blueprint. Here's what the perfect process is going to look like. And by the way, if you want to if you want us to automate the new process, that's a separate engagement. Does that make sense? For sure. Yeah. Crystal clear. so that is a process redesign now the next uh thing on our upsell menu is just like your simple everyday automation build right and this is your like your zapier flows or your make.com flows your n8n flows this is ideal for processes that where there's a very cut and dry input there's a very cut and dry output usually just like one to three steps where you know a clawed skill or like Like a clawed workflow a lot of times is overkill.

28:34So I'll give you an example. We had a client for a simple Zapier build where their wedding venue rental business, their operations manager, every time they got a new client, she had to go into Asana and duplicate a bunch of Asana items like a project, deliverables, tag people. But it was the same process every time. And so we were like, well, we could let's just go into Zapier and make that a Zap, set it up one time. And guess what? As you scale, as you grow your business, that's a process that's going to scale with you. And we charge them, I think like$1 ,500 for that. And we, I think she was spending maybe 30 minutes a week on that on average, which doesn't sound like a lot, but this is a business that's growing pretty well.

29:17So, you know, 30 minutes a week today is going to be two hours a week, a year from now. So pretty, pretty useful build for them. And again, that's like, you don't need to be a genius to know Zapier. Anybody could build that after watching you know two hours of youtube videos so that's another option there or just asking claude what to do you know yeah yeah and like theoretically that could have been a claude skill but that was that was actually early on like i mean skills were a thing but we just we weren't that deep into that world at that point but yeah that i mean 90 of the time the answer is a claude skill i will say and so uh the other thing on the upsell menu and this is one of my favorites is what we call a knowledge system.

29:59And so I'll give you an example of a knowledge system that we built. So one of our clients is a business broker. He sells businesses and he'll get, you know, six to eight listings per year because these are high dollar value, low volume deals. And every time he goes to list a new business for sale, he said, this is his words, he gets four to 500 emails from interested buyers, all asking him the same five questions. Like, hey, what's the EBITDA? Hey, you know, how long have they been in business? Like literally the same questions. And he's like, Corey, I'm sick of it. Like I'm spending all my time answering these same five questions.

30:35What can we do to where AI can help with that process? And I was like, well, why don't we just build a custom GPT that's trained on the marketing package for that specific listing. And instead of giving out your email to interested buyers, we send them the link to the custom GPT. So we did exactly that. We literally took his most recent listing, trained a custom GPT on it, and then gave the link to both the seller of the business to verify that everything was accurate, as well as potential buyers. And just last week, he emailed us and said, hey, thought you might want to see some feedback from both sides of the deal in this case, both the seller and the buyer said something along the lines of hey this was like the most interesting experience we've ever had when it comes to buying or selling a business you're way ahead of the game so it made him look really good right and it pulled two levers that we mentioned earlier of roi efficiency now he's not having to answer 500 emails he's having to answer zero and quality his buyer and his seller now have a much higher quality of service right so that's one of my favorite examples.

31:43I use that all the time. And that's an example of a knowledge system there. And custom workflows is custom workflows, again, is very self-explanatory. This is when you're just going in and building, you know, hey, a business has a proprietary process that's very specific to how they do business. Almost always that's a cloud skill, right? I have prompts here. This is a little outdated. It's skills plus, you know, reference files that you set up for the business, you, you know, you train their team on it, and then you let them plug and play. And then there's even, you know, you could even bake in a recurring revenue component there, because businesses operations change all the time.

32:21Like, hey, you can pay me three grand to come in and build a set of skills for your customer onboarding process, for example. But what happens six months from now, when you get a new tool or that process changes, right? You could be paying me monthly or quarterly or however often we set that up to maintain that for you and to update that skill as your processes change. So that's really all a custom workflow is. Yeah, that's one thing I noticed about all these is they're one time fees. So have you ever considered it's$400 a month or$1 ,000 a month and you get XYZ deliverables? Yeah, so we have.

33:00And that's actually something. So this I saved my favorite upsell for the very end. And that is one that I'm currently implementing today to get recurring revenue. So we'll talk about that. And for sure, like for all the ones that we mentioned, you can get super creative. And for example, you know, if you find a client that has a big need for knowledge systems, you could build a retainer out of it. You could say like, hey, for three grand a month, I will build you up to two knowledge systems per month, right? Or, Or, you know, whatever. You can get super creative. Or for another client, hey, for two grand a month, I will build you up to three automated workflows per month.

33:38Right? So you can build a retainer around any way that you see fit. It really just depends on how big is the client and what does their needs look like. And also, like, it's easier to sell monthly if you've built trust and confidence with them. So sometimes you have to do a little like show them. You have to show them, hey, I could build a skill here. Oh, it's starting to work. OK, you want more of these? Well, you know, for a thousand dollars a month, I can give you two of these. You know what I mean? Yep. Well, and that's the beauty of the assessment, too, right? Like these we're not pitching these cold.

34:13Like these are people that are already clients. So it's a lot easier to pitch a$5 ,000 Claude Skills Pack to somebody who just paid you$1 ,000 than it is to pitch that to somebody that is like cold traffic off a Facebook ad, for example. And another just side note, I forgot to mention this, but one thing that I love to do, now I usually don't lead with this because I don't want to do this if I don't have to, but a really good way to get an upsell over the finish line and get a prospect off the fence is if you already did an assessment for them for$999, you could say, hey, how about I just credit the$999 you already paid me towards the implementation, right?

34:57So instead of 5k, it's 4k. So basically the assessment's free. Like that works so well. And what I really like to do is mark up the upsell an extra thousand dollars and credit the assessment towards it regardless. So that way I'm still making the same amount of money, but psychologically they feel way better about it because they're like, oh, I'm getting a thousand dollars off or, oh, that assessment is free. Actually, you're making a dollar more because you're - Yeah, technically it's profitable. Yeah. Yeah. Yep. But that's like one of my favorite strategies for sure. Cool. And then, so lastly, we've got like a full implementation.

35:31So that's what I consider any number of, any combination of things we already mentioned on this list. Like, hey, maybe a client needs, you know, two processes fully redesigned. They need a couple of Claude skills and they need you to build them, you know, zap your workflow. That might be a$8 ,000 package, for example, right? So full implementation is kind of all the above. So the big question people are going to have is, okay, this sounds great, but how do I actually find customers to sell to if I don't have an audience, if I don't have capital? I'm way ahead of you. So that's exactly what we're getting into next.

36:07And that is hands down, not even close, the most common question I get by far. so we're going to go into seven methods that people can implement to find clients again that require no capital require no audience of any kind and these are all like i think these are pretty unique like these aren't just the ones that you're going to hear about from anybody or that you're the claw is going to tell you so the first and this is one that i am actively implementing i have an ai meetup in my town that i'm hosting scheduled for july 29th and this is where, just like I said, you go and you host a local AI for business meetup, right?

36:43That's how you position it. So the idea here is, you know, if you host this meetup, you go to a co-working space, you partner with them, you say, hey, I'm going to bring 30 local business owners into your space to get exposure for your space. Could I have your conference room for an hour for free, right? So you can kind of go and barter with a co-working space. And the idea is you're the one putting this this meetup together so you're automatically perceived as the expert and what we do is we show up network for 10 15 minutes we give a 20 minute presentation literally about how to use Claude right like that seems to be the hot topic that most business owners it's like simple enough for them to understand but advanced enough to kind of wow them if that makes sense and then we you know we work the room and we collect contact information from everybody at the door and we follow up within 24 hours offering the assessment.

37:36So that's something that I kind of akin the strategy to SEO. Like, are we going to get a client at our first event on day one? Maybe, but more than likely the clients from this are going to come, you know, from our third, fourth, fifth, sixth event. Same way with SEO. Is that going to drive clients on month one? Probably not. But on month five, six, 12, 16? Absolutely. So my plan for the AI meetup is to turn this into like a local event, really an event brand where I'm the leader. I'm running this every single month and it's going to bring a lot of local business owner leads into my ecosystem for this offer.

38:14Next, we've got door knocking, right? And I know people hear this and they shut off, they cringe. They're like, oh my God, I can never. Guys, first of all, door knocking is the single best way to learn sales, period, full stop. Second, I had a guy DM me on Instagram a couple weeks ago saying, Corey, I heard you on another podcast. I heard you talk about door knocking. I went to 30 local service businesses in my town. I asked to speak to the manager or the owner. Of those 30, I set up five meetings. And of those five meetings, two of them became clients. And I'm like, that's literally how it works.

38:52He's the only person. There was like 150 ,000 people heard me talk about that on that podcast. He's the only person that did it and it worked because it works, right? Like if this is a method where if you need a client today, you go knock a door. If you need a client this week, you go knock a door, right? This is like the opposite of the AI meetup in the sense that the results are pretty much immediate. But again, nobody's going to do it. Like if somebody listening to this goes and knocks a door and gets a client from it because it works, send me a DM or send Greg a DM and tell us that you did it because I'd love to retweet you spotlight you this is the type of stuff I love like these people that knock doors are built so different I've knocked hundreds if not thousands of doors in my life and it's great next is LinkedIn DMs right and these are not the cringe like AI spam slop DMs that you get probably every time you log on LinkedIn these are the ones where you're targeting again local business owners in your city or town and you're probing you're asking about pain, you're asking about how are they currently using AI in their business.

39:56We're not pitching in message one. That's the quickest way to never get any success from cold DMs, right? So again, I might go find Joe, the owner of the HVAC company who's on LinkedIn, and I might send him a message and say, hey, Joe, my name's Corey. I probably live somewhere down the street from you. Very curious about how you're using AI in your business. Would love to give you some free feedback on ways that I think you could implement AI. Like it could just be that too. Like, yeah, why not just take your phone out and be like, just yeah, for 30 seconds. I love the idea of like, I probably live down the street from you.

40:32That's a really good hook. Yeah. And I think on LinkedIn, I think you can send voice messages on LinkedIn too. You know, rooms work well for this. Like, again, I love these methods because these are all things that 99 % of people will not do. So the competition for these methods are so low and the people that do do them will do them for three days and then quit. So this is the stuff. If you hang in there for seven days, you're in the top point zero zero one percent. Right now. The next method is doing free audits or free assessments for the people in your network. So everybody listening to this podcast knows other business owners, whether it's from their gym, from church, you know, other parents of their kids, friends.

41:17right, whoever, all it takes is a quick text message to that person and say, hey, I'm getting into the AI services world. I'd love to spend 15 minutes with you completely free of charge and to show you one way that AI could benefit your business. Would you be open to that meeting? Right. And the mini audit as kind of a lead magnet is something I preached a bunch. If we can kind of dangle that carrot in front of people, hey, I'll show you one way AI can help you. I'll prescribe one tool that you could use that's AI powered. Well, and if you want the full assessment, right, that's the upsell. So that's a really good way to get in the door.

41:53One way to frame that, that makes it irresistible to people is you just say, worst case scenario, you learn one or two tools and learn how to use them that you never heard of. Best case, you have a partner who can, you know, build skills and do all this AI stuff that you've probably you know been on your to-do list but you haven't gotten to it so if you like frame it as the worst case they learn something then i find that super super uh impactful yeah that's a really good point is like i love i love that line of especially when doing cold outreach it's like hey at the very least you're gonna get xyz exactly as long as xyz is not you know xyz is usually like a pretty decent outcome for them, then they're going to be like, you're right.

42:42I have nothing to lose. Awesome. So next up, we've got agency partners, right? So again, most people listening to this, you probably have an insurance agent. You probably have an accountant. You probably know a marketing agency owner or a coach or a consultant. Guys, all of these service professionals, think about how many clients they have that are also your ideal client. And also think about how many of those clients are coming to them, asking them questions about AI. And if they don't have a way to answer intelligently, or they don't have someone to refer them to, it makes them look bad. So by simply going to these professionals and saying, hey, I'm in the AI space, I would love to help out any of your clients that have any AI related questions, I will happily send you a referral fee if I end up working with anybody that you send my way.

43:32Pretty much that simple. But the key there is follow up, right? You're not going to get like an A1 referral partner from one outreach attempt. Usually it takes following up every two to three weeks saying, hey, any of your clients ask about AI lately, would love to act as a resource. Happy to meet anytime. Every two or three weeks, you're going to get referrals if you just keep that up. You can even say, hey, we can do a co-branded workshop together where, say, you're a tax accountant. It's like, how do you use AI to optimize your finances? And it's brought to you by Corey and the tax accountant firm.

44:18So they're staying top of mind. They're producing value for their customers. and you're getting access to their customer base. 100%. And what I love about this is if you were smart, you would combine method five agency partners with method one AI meetup. You would go and find, and this is what I did for my first meetup that I ran back in January. I partnered with a local realtor who was super plugged in. She knows everybody in Charlotte, right? And I went to her and I said, hey, let's do an AI for business meetup in your office you can invite your clients and your other realtors and it can be basically a big free ai enablement session for them and she loved it and we did it and i got a client out of it so that that works really really well cool next uh this is one of my favorite methods there's a guy in my community dennis who's crushing it with this he did one of these this week so this is your this is the ai office hours play so this is where you go and you approach a co-working space and you say, hey, you've got, you know, 20, 30, however many people in your co-working space, I would love to just come into your space once a week for an hour and just offer myself as a resource to your tenants.

45:36Any AI related questions they have, I will be just sitting there working on my laptop and they can just come up to me and ask any AI questions they have, right? This works so well because it's a win-win for everybody involved. The co-working space gets a huge value add that they can offer to all their tenants, the people in the co-working space obviously get value because they've got an AI expert that they can come and just get free consulting with for an hour. And you get value because you're literally plugging directly into your ICP. Everybody in that office is probably a potential client for you.

46:11And if you do a good job and help them and answer their questions, naturally, they're going to want more. They're going to want to hire you. and a perfect example of this like i said a guy named dennis in my community hosted one of these this week so and he took it a step further so he reached out to i think like 10 different co-working spaces got two of them to agree and before the first one that he hosted this week he door knocked a bunch of local businesses and restaurants and said hey can i have some free gift cards to give away at this co-working office hours as a way to, you know, get more people in your door.

46:48He got$175 of free gift cards from local businesses that he used as a carrot to get people to show up to office hours. He got 11 people to show up to the first office hours. Two of them he has follow-up calls set up with. And I guarantee you at least one is going to be a client. So that's a way to combine office hours with door knocking and just generally being a beast, right? Like I love that initiative so much. So that works really, really well. And then lastly, oh, go ahead. Yeah, no, lastly, I mean, post your win. I mean, pretty self-explanatory, right? You're basically, as you're going about life, you're just documenting either by creating short videos, posting on X, images, stuff like that.

47:36And you know, you're just trying to build in public as they say. Exactly. Yeah. And again, not to go too deep into this one, but the one point I want to make here is, you know, a win doesn't need to be, oh, I saved this person 40 hours this month. Like a win is literally, hey, this person texted me a question about JadGBT and I gave them a really good answer. And this is this is their question. And this is what I said, like a win to you is probably a lot less significant than you realize. And people can benefit from a lot of, you know, any sort of AI expertise or, you know, quote unquote wins that you might have.

48:09And I think I mean, people listening to this know about building in public and why it's important. I think what's hard about it is, especially in the early days, like you just don't have that much, you don't have that many wins, you don't have that much to say, quote unquote, so you have You have to manufacture a little bit of it and just think, okay, how can I create content that's highly valuable for my ICP? And it might be, for example,

48:40the one chat GPT prompt you need to see today. And that's what it is. And you're just like, for 90 days, I'm going to release a prompt that I think is super valuable and the results. I'm going to create a carousel and I'm going to stick to it. And hopefully by the end of the 90 days, as I'm getting clients, as I'm doing assessments, as I'm building this business, I start getting real results. I start getting real texts from people being like, I implemented this. And then that's when you can layer on some of that stuff. Right. A hundred percent. So those are the seven ways to find clients. And then last but not least, this is my very favorite upsell of them all.

49:24Right. And we'll kind of we'll kind of go through this rather quick, but it's it's an impactful offer. This is what I call my AI concierge offer. Right. This is done with you consulting. And this is a method that I'm currently using to make over a thousand dollars an hour consulting with business owners. When I came up with this offer again, I didn't know if anybody was going to buy this. So I started just telling everybody I talked to about it. Of the first six people that I told about this offer, I closed five of them and generated where I'm at 8K. I was at 8K MRR in the first 10 days. And I kept raising my price for everybody that said yes.

50:00And people kept saying yes. So there was clearly a demand here. And I'll explain to you exactly what that is. So the offer, right, this is how we create monthly recurring revenue. because it's a retainer where the client pays you every single month. So the offer in a nutshell is I'm doing two 45-minute calls per month with the client where I'm literally just on a Zoom call with them. They are sharing their screen and I am helping them use Claude Cowork and build Claude Skills. That is it, right? So again, from the assessment, the assessment might have uncovered opportunities for them to build skills or workflows for them to automate.

50:40it's such an easier upsell to say hey well if you want me to do it with you i can be your in-house ai concierge and twice a month we can do working sessions to build this stuff together and that's you know when i started at 12 the first person i quoted at 1200 a month the next two at 1500 a month the uh fourth at 1800 a month and then the fifth at 2000 a month and so that's my current client roster and think about it. If you're, if they're paying you 1500 a month for two 45 minute calls, your effective hourly rate is a thousand dollars an hour. Right. So that's how, I mean, I I'm not a big fan of trading my time for money, but for a thousand dollars an hour, I'm willing to do it.

51:20Right. And I think most people would agree. Yeah. I think, uh, one, one interesting strategy here is on your website, on your landing page for this offer, what you can do is say like four spots only at$800 a month and then it goes to$1 ,200 a month. And then four spots there and then it gets to$1 ,600 a month. So when you're thinking about creating any offer in a service-based business, well in product businesses too, but specifically with services, there needs to be some sense of urgency or else people really don't do anything. The beauty about this business is there is some inherent built-in urgency in the sense that AI is on everyone's minds right now.

52:03But you still need them to pull the trigger to hire you specifically as that person. Sometimes it's because they're like, Corey, he's the best. Or sometimes it's like, Corey, I met him at this meetup and I trust him. But sometimes it's, you know what? $800 a month feels like a fair price for these sets of deliverables. I'm going to go do this and I don't want to pay$1 ,200 a month. So that's just a little tip for people. 100%. And something I've said repeatedly is that, you know, I have a lot of other stuff going on other than just this AI concierge offer. So I have five clients right now and I'm legitimately capping it at six.

52:42So you better believe every time I get on a sales call with people, I tell them like, guys, I'm taking one more client for this offer. And I have two other calls this week with people interested. So like if you say no today and one of them says yes, I promise you I'm not working with you until one of my other people churn. And like you have to hold that obviously has to be legitimate scarcity, which it is for me. So that's just a really good point. Now, so again, the offer 245 minute calls a month, all we're doing is building cloud skills. That's literally all we're doing. In between calls, another piece of the offer is they get unlimited Voxer access to me with a 12 business hour response time.

53:22Now, what I want to specify here is that this sounds like a lot. So, well, shit, they're probably going to be hitting you up 24-7. Guys, you get almost no messages. Like, it's shocking. It's very, very high perceived value. Because when you're pitching somebody, they're like, oh, great. I have this guy on call to answer any questions I want anytime. The reality is, of my five clients, only three of them have messaged me. And they have messaged me once each over the last about two and a half months. So the Voxer workload is virtually zero, but very high perceived value. So that's the offer, right?

53:58In a nutshell, what do we actually do in the sessions? Like I said, the bulk of the sessions is spent teaching them how to use Claude Cowork, helping them build Claude skills. Now, the only thing that differs is on the very first call, because most clients have not ever used Claude Cowork before, or if they have, that never like set it up properly. We actually built a Claude plugin that we give to the client that just walks them through a guided onboarding. So on that first call, I tell them, I'm like, hey, this first call, we're not building anything. We're setting the foundation. I'm going to send you this plugin.

54:33I'm going to handhold you through this onboarding. And on this onboarding, we are going to connect your tools. We are going to create your context files. We're going to create your global instructions. I'm going to show you what a scheduled task looks like. And I'm going to show you what a skill does. That's all we're doing on call number one. So that way, every call after that is 10 times more effective because we built that foundation. And again, every call after that, all we're doing is we're looking at their workflows and saying, okay, you know, you're currently doing onboarding like this.

55:05We're going to run what I call AOA on every one of their tasks, audit, optimize, automate. So audit, show me how you do it today. They walk through it, optimize. Let's cut the fat. It's 13 steps. Let's make it seven automate. Let's turn it into a Claude skill. And it's rinse, repeat for every one of their workflows, as long as they're a client. Does that make sense? Yeah, for sure. So that is what we cover in the sessions. And then what makes it feel like a premium engagement? Well, before the first call, we send them a Google form, which is an onboarding form, which is almost like an additional mini audit.

55:43But the point there is we ask them more pointed questions, right? We're saying, you know, what 90 days from now, what would make this engagement feel like a win? And that's when they give you a very specific answer. And Greg, of my five clients, I think four of the five, we have already achieved their 90 day win. And it's been about 60 days. And really, we for a few of them, we did it in less than 60 days. Then you remind them. Exactly. Hey, when we first started working together, you said this would be success and we exceeded that. Then you can upsell them again. That's the thing about upselling.

56:26There's always an upsell to the upsell to the upsell to the upsell. You could say, I already have all these product offerings. I can't deal with more product offerings. Maybe, but maybe if it is working super well, you can be like, I'm dropping two of my clients, or maybe you don't want to drop your clients, of course. But you wait until two churn. And once they've churned and you have more bandwidth, you're like, okay, I'm going to put a$10 ,000 an hour package together or$100 ,000 an hour package. And you can always go upmarket, upmarket, upmarket and make it more and more premium as things go on.

57:11People forget that. People forget that in services businesses that there's always a more luxury, luxury, luxury experience that a certain ICP is going to want. And by focusing on this group of people, you're kind of missing out on those. That being said, you have to take it one step at a time, right? You can't do all at the same time and expect to have everyone. 100%. Yeah. And focus is key. And that's why for most people, what I tell them is, you know, do the assessment because that's relatively easy to fulfill and then choose one of the upsell options that we mentioned, right? I recommend AI concierge, but you might say, oh, I want to specialize in knowledge basis, right?

57:55So I do an assessment and knowledge systems, right? We do an assessment and then we build knowledge systems or we do an assessment and then we build Claude skills. So again, that's the offer in a nutshell. What makes it feel premium? Like I said, that that pre-engagement form. And then we've actually got a one pager in Notion where all of their, all the whole client engagement lives. And in particular, we have an inventory of everything we've accomplished together during the engagement. So that is what's staring them in the face that says, hey, we did this, this, this and this this month. OK, yeah, I'm going to keep paying Corey eighteen hundred dollars because these things are impactful.

58:32So that notion hub is always updated after every call. I email it to him after every call. We make it front and center. And that is the AI concierge engagement. And that is that's the full stack, man. That's everything. We just gave it all away. I appreciate it. The one thing I think that people need a reflect upon after understanding the stack is how can you make this unique to you so if you live in a particular geography if you understand a vertical better than anyone else how can you niche this down and then niche it down some more so that when people are coming to you about this it feels like you're the person for that you know i think that's a it's a really big important thing because there's thousands of people and we talked about this in the beginning, yes, there's thousands of people starting things like this and the pie is infinite but what's going to attract the right client what's going to help you retain clients, what's going to help you make it easier and feel like fishing with dynamite is going to be if you just focus on a particular ICP a particular ideal customer profile you you focus on attracting them you know just just really focus on them and you're not just like hey i'm doing ai transformation like come come work with me right i think either being the go-to guy in an industry or being a go-to guy in a um geographic area right yeah so again i'm in charlotte i'm sure i would be doing very well if i was the the ai guy in charlotte right and that's partially why I'm doing the in-person meetups.

1:00:15At the same time, if I had, say, 10 years experience in financial services, well, then I would probably be smart to brand myself as the AI guy for financial services or the guy who does AI assessments for financial services. You're going to be able to charge more and you're going to be able to, you're less prone to pricing pressure when you've niched down like that and you have the expertise to back it up. Corey thank you so much for coming on the pod I'll include links for where you can follow Corey on social and learn more about this business model Corey I know you listen to the pod so it's cool to have you on for reals and this has been fun I learned a lot Yeah thanks so much for having me Greg I really appreciate it Later