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Podcast Summary: The Twenty Minute VC (20VC) - Episode with Rob Go
Episode Overview Title: 20VC: How to Raise a Venture Fund from Deck to First Meetings to Final Close, Why Venture is a Young Person's Game, and Why Multi-Stage Funds Have Not Ruined Seed Host: Harry Stebbings Guest: Rob Go, Co-Founder @ Nextview Description: Rob Go discusses his journey in venture capital, the intricacies of raising a fund, and insights into the current state of the venture ecosystem.
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Key Topics Discussed
- Entry into the World of Venture
- Initial Entry: Rob shares that he entered venture through a cold call from Spark Capital during business school.
- Perception of Age in VC: He posits that venture is a "young person's game" due to the energy and hustle young people can bring.
- Lessons Learned: Rob reflects on what he wishes he had known when starting, emphasizing the importance of experience and being prepared.
- Preparing Documentation for Fundraising
- Essential Documents: Fund managers should prepare a deck, a track record, and case studies before fundraising.
- Data Room Structure: Emphasis on organizing a data room efficiently to present to Limited Partners (LPs).
- Common Mistakes: Emerging managers often fail to prepare adequately, which can jeopardize their fundraising efforts.
- Meeting First LPs
- Best Practices: Emerging managers should strive for quality introductions and consider sending the deck before or after meetings.
- Qualifying LPs: Important questions include understanding the LP's timing, expansion plans, and geographical focus.
- Closing LPs: Tips and Tricks
- Role of Anchor LPs: Rob discusses the significance of having an anchor LP and the implications of their investment size.
- Negotiations: Managers should be cautious about giving up parts of the General Partnership (GP) or carry to secure an anchor.
- Creating Urgency: Strategies to encourage LPs to commit, such as setting clear timelines for fundraising.
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Key Insights and Quotes
- On Timing: "The number one factor in whether an LP says yes or no is just timing."
- On Youth in VC: "The amount of energy and hustle that you're able to deploy as a young person is truly a competitive advantage."
- On Fund Size: Nextview's current fund sizes are $135 million for the seed fund and $65 million for an opportunity fund, structured to allow for follow-on investments.
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Fundraising Process Insights
- Document Preparation: It's crucial to have a well-structured pitch deck and supporting documents to instill confidence in LPs.
- Meeting Dynamics: Managers should focus on relationship-building rather than just transaction-oriented meetings.
- Follow-Up Strategies: Rob advises a balanced approach to follow-ups, suggesting flexibility and patience.
Additional Themes
- Market Dynamics: Discussion on how multi-stage funds are affecting seed investments and pricing strategies.
- Building Anti-Fragile LP Bases: Maintaining a mix of smaller and larger LP commitments can enhance resilience.
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Conclusion Rob Go's insights offer a masterclass on the intricacies of fundraising in venture capital. His emphasis on preparation, relationship-building, and understanding market dynamics provides valuable lessons for both emerging managers and seasoned investors.
For More Information
- Visit [The Twenty Minute VC](http://www.20vc.com) for additional resources and episodes.
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This summary encapsulates the main discussions from the podcast episode while highlighting essential insights and lessons related to fundraising in venture capital.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00The number one factor in whether an LPCs yes or no is just timing. Are they expanding their program? Are they looking for whatever box or category they put you in? Do they have the bandwidth to be able to do it within the time from the entire race of fun? This is 20VC with me, Harry Stabbings, and oh my gosh, I love doing the show's day. This was so much fun, Stuart, for all emerging managers and any managers raising today, get your pen and paper out. This is a masterclass with Rob Go, co -founder at NextView, one of the leading seed firms the last decade. With a portfolio including the likes of attentive, devoted health, whoop and many more, and private co -founding NextView, Rob was an investor at Spark Capital and helped product and product marketing roles at eBay.
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3:05So if you're ready to scale your startup or fund with the platform at the centre of visit angelless .com for slash 20VC to get started. 3, 2, 1, 0. You have now arrived at your destination. Rob, it has been seven years since our last show. It shows that we've got incredible facial routines, because we don't look at day -older, but thank you so much for joining me today. It's an honor to be here. Thanks for having me back, Harry. Not at all, but before we do dive into the show, I love star with some contacts. And so tell me, how did you make that first for rain to the world of venture and come to found next view?
3:43This is going to sound ridiculous. I got an adventure because I got a cold call from a VC firm when I was in business school. And I got an email from a partner at Spark Capital because they were looking the team with the digital media background. And at the time, everyone had a very narrow definition of what they were looking for. It was like, top business school worked at eBay, Google, or Yahoo, and lived in the local market. So when in front of an interview, and then proceeded to get tortured for six months before I finally got my offer. But that's how you got into the business. I love that.
4:11And then what was the family of next few? What was that? I can actually do this on my own with my own firm. It was a lot of naivete. I saw the rise of seed funds that were starting to happen. Baseline, Harrison, Metal, first -run capital, were starting to have these models where they're investing specifically in seed stage companies. Most of the successful early -stage funds were getting bigger and bigger, and you saw the writing on the wall for some of those farms. And I figured there's going to be a seed stage specialized fund that's not based in the Bay Area, you know, why not give it a shot.
4:38And so at the same time, my partner is David and Lee, they were all thinking about the same thing. We decided somebody's going to take advantage of this opportunity. Mayas will be us. You've now been in the industry for close to a decade, over a decade. I have to ask, what do you know now that you wish you'd known when you entered? Venture is a young person sport. Going in, we were very sensitive to the fact that we were inexperienced and we were young. We have this funny joke actually at Next View, where every time we raise a new fund, we get backpacks for each other. And the reason was, the first time we went to an LP pitch meeting, Leon and I showed up with backpacks, because that's what we used to travel.
5:14And our partner, David, was like, dude, you can't show up with backpacks. People already think we're young. And now we're going to show up like, school kids, are you kidding me? And so we always remembered that. And so after we closed our first fund, Leon got a gift for the two of us, which were next to you, low -good backpacks, and since then, that's been the tradition. But I really believe venture is a young person's game. The amount of energy and hustle that you're able to deploy as a young person is truly a competitive advantage. There's a lot to learn from people who've been in the industry for a long time, but you can actually get that kind of knowledge if you're resourceful.
5:46What you can't really replicate is the energy of you. A funny story. When I was raising my first fund, I was in a restaurant in the US and they started serving wine and then they went to me and said, do you have and fun at the time, I was like, oh my god, he's 20. I want to start though, we're going to demystify a lot of the fundraising process today. I want to start on you. What's the fun size today and why did you decide that was the optimal size? Let's start there. Yeah, so we're currently investing out of our fifth fund. In fact, we have two. We have a seed fund and we have an opportunity fund.
6:24The seed fund is 135 million, the opportunity fund is 65 million. Why those sizes? Our portfolio construction has been pretty consistent since we We started the firm. We make roughly 30 core investments per year. We reserve roughly half the fund for follow -ons and we have a sense for what the ideal average check size is for the stage that we invest in. And so today we try to write checks between a million to $3 million into pre -season seed rounds. If you kind of do that math and multiply that out, that leads you to about $130 million to $140 million fund. Okay. So you're essentially having like $32 million to ask from states you to 60 million initial.
6:5760 million for like a subsequent and follow on financing and then investing fees. And then the opportunity fund taught me about that being 65. That was a little bit less precise. We have a sense of how many investments we think we ought to have in that fund. And that was actually with some guidance from our LPs in terms of the level concentration that was appropriate. And then we thought through like realistically what our allocation levels might be for the things that were coming down the pike, did some fuzzy math and landed at a number. We didn't want something that was too big. And the other thing that we thought about was the ratio between the seed fund and the opportunity fund because we stabled the two in our last fund raise.
7:32So all of our LPs were basically investing two to one from the seed fund of the opportunity fund. And we thought that that was fair because folks got to know us primarily as a seed fund. And so most of their money is in the seed fund. But we think we've access to these great opportunities downstream. And so having a third of their capital into those investments made sense to us. I have a couple of things. I'm with friends so I can just kind of go off schedule. You know, you mentioned reserves that I'm not. Rob, I hate reserves because I don't think I'm not going to pick a, on trajectory. If I had picked on trajectory, I would have gone into a load of hyped companies.
8:02Bluntney, they would not have been good in sustainable investments. And so I actually prefer a no -reserves model. How do you think about, like, Bluntney, picking sustainable winners, not hyped companies, just because they're faster to grow with trajectory? I have a couple answers to this. One, I think we have a similar perspective because we think that our most important investment and is actually the first investment. That's when we need to buy most of our ownership. And when I think about reserves, we're doing pre -season seed and in this market, sometimes you're making a couple bites at the Apple.
8:30And so we want to be sure that we can support founders that we invest in really early with some additional capital to get in this series. So there's a piece of it that's that. But for the most part, we're trying to buy our ownership upfront. This isn't really a strategy of let's sprinkle some dollars in the beginning and like pile in at the end. That's kind of one thought. We have a process internally in handling follow -on, financings. We basically do a ranking of the portfolio every quarter. From a perspective of word we wanted to play our follow -on capital, we do that because we want to make the decision apart from a financing opportunity, right?
9:01Because what ends up happening is when some fancy firm comes in once the lead is series B, you convince yourself that this is the best opportunity in the world. But then if you look back and say like, well a quarter ago, this was not necessarily a company that we were as bullish on, like you got to make some really convincing argument why that makes sense. So So that's one of the mechanisms we have to be able to do that. And how do you determine between reserves versus opportunity fund in terms of where the dollars come from? It's a little bit of a stage, Miss Mac. The seed fund goes pretty heavy in the seed.
9:28Usually it does our perrata or a little bit less than our perrata, then a series A, and then kind of stops from there. The opportunity fund comes in at the B or C stage. So there's almost this period where next few is actually investing a little bit less than our capacity, just to create a little bit of separation between the two funds. So it's not truly a barbell, but it's a little bit more like a barbell than if we raised one fund and just like followed on at every stage I'm gonna be a bit of a dick. I speak to a lot of LPs and they're always like, oh we hate opportunity funds Did they hate opportunity funds with you too?
10:00You know when we raised opportunity funds look pretty darn good brief moment in time where the numbers are quite strong So there is a lot less pushback. I think that LPs also like the idea that most of the dollars were going into the seed fund not the opportunity fund. I think there are other firms where the balance was different, right? It was like two to one the other way. Elkys didn't love that. The third is there's an alternative, which is we just raised a bigger fund overall. But I think everybody kind of loses in that case, right? Because in a targeted deploy that much money, the fees effectively are higher because our opportunity fund has somewhat discounted fees.
10:30And so I see this is kind of a win -win for everybody who's doing this. If we think back to fun one, what was that size? Fun one was a $21 million fund. Weirdly, it was not that different, right? So still roughly 30 companies in the portfolio, initial check sizes were lower, but seed rounds at that time, like a million dollars was a pretty big seed round. And so we were writing three to 400 K checks and doing roughly 30 investments per fund and reserving some capital for follow -ups. So it kind of was the same. I missed those days, Rob. I think I could buy like 10 % of a company in some cases for like 500 K.
11:05I mean, ownership relative to fund size was quite nice. out of a $21 billion fund, you didn't need that much to move the needle. So we're going to go into the fundraising process, because there's a lot of unknowns that I think need to be addressed. If we think about chronologically speaking, we decide on this fund size that we've just touched on. Now we need to do some docs. What docs did you prep for the raise? And how would you advise on preparation in terms of documents? Pick a really good letter. They will help you set up basically the agreements with your partners, which I think is really, really important.
11:36Like this is sort of nothing to do with LPs is everything to do with like how you run the fund and how you how the management company operates But then go into the actual fundraising documents We basically had a deck a few spreadsheets that had our track record I think we had a bunch of slides around like case studies and that sort of thing But for the most part we didn't have that much documentation. It was mostly focused around our deck What do you advise founders going out today in terms of those materials that they have going and not to raise from those first LPs? Yeah, so what I've found is most LPs care about deck track record are the main two things that they care about.
12:11Everything else is just fodder for them to use as ammunition to sell into their investment committees. You think about like what are the assets that you have here at disposal, right? If you have a great media company that is powering the fund, you put tons of stuff about the media company, right? Tons of stats about that. If you have other assets that are you're just supposed to put other things there that matter for that purpose. But really, I think most LPs, they spend like 90 % of the time on the deck and the truck record. And that's all that it is. I have to ask. You mentioned about kind of the agreement between your partners.
12:40It's a big sticking point for a lot of LPs. Do you have an equal partnership at Netsview? We do have an equal partnership. And tell me, is that across Carrie and salary? Because sometimes you see differences there. That is Carrie's and salary and ownership and governance. How important is that having that equal split? For us, it has been really, really valuable and important. We're very aligned in our life goals and our career. And so it was kind of easy to be able to say, hey, we're in this together, long term. And we felt like if it wasn't equal, there'd be too much of an incentive to renegotiate, depending on how things are going and the fun.
13:12And thankfully, my partners have this long -term view around the downfalls of not having the equal partnership and we're willing to structure it this way. And I was very happy to do that. So now we've got this kind of dark preparation stage. We've got the deck, we've got the churrent record, they look fantastic. Now I turn to Garden Rays. Rob, do we want to get an anchor first and then get more friendlies around them? Or do we want friendlies and then anchor? What's that strategy? I think both are viable strategies. We tried the first and ended up doing the second. So typically an anchor is usually an institution, usually somebody who has some strong relationship with you, who is willing to be the first, yes, write a meaningful check and you can build the rest of the fund around them.
13:53That usually requires a pretty long process usually to get the anchor over the finish line, but then because that process was so robust, other institutions and folks who want to be a part of this, it makes them very easy for them to say yes. The other approach, which is what we ended up doing, was sort of a bottom -substrategy, right? It's a little bit more of a, like, lean startup adventure funds. You basically find the people who are willing to say yes and just trust you. You try to tally up as much as possible, preferably enough to do a minimum viable first close, close that capital, get into business, and allow yourself time to be able to cultivate the slower moving institutional LPs to come alongside you, hopefully by the end of the first fight.
14:29We ended up taking the second strategy. Why did the first not what fee? Because LPs said no. Why did they say no? So we had a couple of LPs that showed very positive signs early on, and we went down the process with them. And I don't exactly remember what happened. At some point, they just got some pushback and started to get cold feet and we saw that Jenga towers start to crumble. It was easy to say no to us, right? We were new. We didn't have that much of a track record. It was a time when folks said, well, if you weren't in Silicon Valley, like, why bother doing venture? Venture returns generally were really, really bad.
15:02So like, it was easy to say no. They just got cold feet and we were back to the drawing board. I'm super opinionated on this one. I think unless you have like an anchor who's like, you know, giving you money for me, go to your friends, use them for social validity, go for the big names, and with every friend asked for three subsequent an LP intro so they can make and put us a reference for themselves. Hey, I'm investing in Rob's fund. I love Rob, meet X, Y and Z. Then you built the flywheel. And as you said, when you got some minimum viable like first close, I find all LPs want is to know that you're actually in business.
15:33There's no risk of it not happening. That's the strategy I would recommend for most folks that are raising Cedar early stage funds. I think there's certain funds which is not practical. And I have a friend who is raising a growth fund. It's just tough to do a minimum viable close. or do your first clothes, but you say, hey, you know, we might end up doing a slightly different strategy because what if we only close it like half or a third of our ultimate target, right? I think in those type of strategies, you kind of need to have a meaningful anchor or some really big dollars behind you to be able to feel good about closing the capital.
16:01So when you think about that anchor, why don't you have to have an anchor? Two, can they be 50 % of your fund? What do you think about concentration of capital to the anchor? And are there different qualities of anchor? I actually don't mind concentration that much. Especially for a small fund, you're going to have concentration one way or the other. What's concentration? Is that 25%, is that 50%, that 10? Some funds don't want an LP to be more than 10 % or 50%. Like we've had situations where we've had more than 20 % of the fund with one LP. I think 50 % is kind of extreme. I think it's probably unusual that an LP would be willing to do that without some special controls or economics.
16:36That I would recommend probably steering away from for the most part. If you have an LP that's 20 % of refund, 25 % of the fund, that's not ideal, but hopefully by the time you get to your next fund, you can start to dilute their influx. Where I came with concentration, probably do need one. Are there different qualities in terms of the types we've got, corporates, family offices, endowments, foundations? Is there a snootiness and exclusivity of anchor of LP? I think there are some LPs that are more influential than others. So if you have a really fancy endowment or foundation, that tends to be a stronger signal for other LPs that want to come alongside them and essentially outsource the due diligence or help them feel better that they're not making a stupid mistake.
17:14But frankly, I actually don't care that much. You get the partners that you like. There was a time when folks used to say that endowments and foundations are the most robust long term partners that exist on the planet. It is just not true. I heard so many cases where markets turn things change and the first ones to leave are the endowments. So, it's hard to overthink it. What's more important is the individual who's there. You want somebody who is empowered, not at the very end of their career, because there's a risk that they're going to leave and then you're going to be adopted by somebody else.
17:43And somebody who's really committed to whatever it is you're doing, like whatever your strategy is, whatever segment of the market you're in. And as long as that person is still around when you raise your next fund, I think a pretty good chance to get that firm back over the finish line. And it doesn't really matter what kind of institution they're in as long as you have that kind of champion with internally So one I totally agree with you like multi -thread super early It is a nightmare when you have a champion leave and then you're kind of the orphan child Two totally agree in terms of like not being as stable as you think with some of the biggest institutions I would say it's worth really being snooty though for subsequent LP acquisition I find when you get the Harvard MIT Stanford instantly it just gives so much credibility to other LPs for subsequent LP acquisitions.
18:27There's also extra risk if they drop you. Things that really really hurt see better not lose them. We had a pretty influential institution drop us in our third fund. They did it the ninth hour. Most of the private equity team turned over and they just didn't give us the attention needed to make that concrete decision early on. That was a pretty devastating event for us. It goes both ways. Luckily, all of our existing LPs had the wherewithal to stick with us, everybody else, some which actually increased their allocation of the fund, and we were able to get through it. But that experience is an important one in my mind, because it made me realize that influence kind of goes both ways, potentially.
19:04How did you respond? This was before our first close for that fund. We basically went back to all of our existing LPs, who had committed and said, hey, here's what happened. The rationale, I actually think made sense, because that institution was so large and our fund was so small that it really didn't make that much sense for them to be in funds like us unless they had to dedicate a strategy. And because they had turned over their leadership within the private equity and in the CIO as well, they had just shifted the strategies. Thankfully, one of our other LPs that was going to be sort of a co -anchor in this fund was super rock steady.
19:35And I think that gave other LPs a lot of confidence that they could move forward. Shout out to Michael Kimett Sandada for helping us navigate that and being a really great partner. Yeah, Michael was the first ever LP meeting I ever had. In terms of like getting them over the line, that anchor. A lot of times the anchor says, hey, we'll do it, but we'd like to buy part of the GP or we'd like a part of the carry discount on fees. How do you think about concessions to get the anchor over the line? I wouldn't do it. I think it's a sign of strength, not to take that deal. It's not very typical, inventor.
20:08And so if you're talking to an LP that's very used to anchoring hedge funds, like, they're more likely to ask for this, but I think for the most part, it is to your benefit to show some strength and say no to that. And especially with our first fund, I remember every other LP app, well, do any of the early folks in the first close have special economic, special governance, and everyone is relieved when you say no. And so you think about like the long game here, you really don't want to get stuck with somebody who has extra power within your organization, unless you really believe they're a long -term partner, but I think that's very rarely the case.
20:38And I think there's a question of like, what did you do this for? Right? Most people who start funds, many people came from funds or, you know, could be doing other things. Like the reason you did this probably is to have independence and control and do what you want to do. And so once you have somebody who has, you know, additional governance, you kind of start to see some of that. We actually had a situation where shortly after our busted anchor, you know, situation, We had a couple billionaires, whose name I won't share, who basically said, we kind of like what you're doing, we were thinking about starting a fun too.
21:12Why don't we just like merge? We'll create our own firm, we'll raise like a couple hundred million bucks for you guys, we'll just do it together. We had a couple conversations about this and it was very enticing, right? It was like getting to business, these were very high profile entrepreneurs and investors. You know, this was a time when like a couple hundred million dollar early stage seed fund was like, on her, if we were like, man, we can like get into the game in a big way. I remember my partner, David, was very decisive about this. He was like, you know, if you guys wanna do this, you should do it.
21:42I'm not gonna be part of it. Because the reason I left my job to start a firm was because I wanted to do things my way with you guys, and that matters a lot to me. And if we take this offer, we're just gonna be employees. Like, don't listen to anything they say or what they promise, we are gonna be employees. I do not want that. That was a very decisive conversation and he really convinced us that we need to go out our own path. When we reflect though, unlike the meeting process itself, for FarmOne, how many meetings did you have? Must have been hundreds. We like stop counting. You had hundreds.
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22:14How did you get in touch with them? What was that entry point for that relationship? Thankfully, we had been in venture for a few years and so we had relationships with GPs and our firms and other firms were willing to make introductions to us. What I found actually very useful though was not necessarily our closest relationships as much as other funds that were sort of like us that had raised recently. And it was just amazing Harry how generous people were in sharing their insights in the process, their lead lifts, giving us background intel on everybody who they spoke to. I remember one person always sticks in my mind.
22:48There were a few, but Bryce Roberts, who was doing OA TV at the time, I barely really knew him. I remember him sharing his entire spreadsheet and talking me through every single LP and saying, like, here's how they think. And I didn't understand half the words he was saying. And he just was so gracious and was able to explain to me what the situation was, how we should be thinking about it in our process and can't think of enough for that generosity early on. And so I've made many LP intrusive for Bryce. It's funny, you said that. And the reason I do and I do and actively for other early stage managers is because when you find a great manager, They're going to raise with or without your help.
23:24You get brownie points for helping them, and then you get brownie points from the LP for providing great leads. It's like in that win -win to do it. At the time, I thought that folks would be very protective about LP relationships. You don't realize that a lot of the market has this win -win perception. I got to tell you though, some firms don't. I think it's a little bit of a scarcity mindset, and I would argue that this is a little bit of the function of the time. Part of why the Boston venture market at the time was not thriving the way the West Coast market was, is there's a little bit of a scarcity mindset here, a little bit more of a protected attitude towards everything, which frankly was part of why we started wanting to start a fun, right?
24:02We wanted to buck that trend and I actually think that many of the funds that exist today don't behave that way. There's certain ecosystems where I think that that is definitely the case. When we think about those LPN shows that we have, did you send them the deck, the trend record before and there's often a question of why the descend before or after. You can go either way. I actually don't think it's a bad thing to send the deck. It's like people want the information, just give it to them. Sometimes we'll send like a pretty detailed blurb so that there is some enticing information, but we don't have everything.
24:31I actually don't mind that because I think part of your job is to qualify and to try to manage your time well. And so having an obvious next step that is out there is kind of helpful for that qualification process. But I don't know. For the most part, I think sending a deck is not the worst thing. I agree with you. I prefer the more detailed blur by finding that people find a reason to say no in the deck quite often ahead of time But you mentioned qualification there I do want to touch on that because I think there's questions that managers can ask to qualify LPs early in the cool or the meeting What questions do you think managers can and should ask to better do LP qualification?
25:04Yeah, this is something that I didn't realize when we started the first fund the number one factor in whether and LPs is yes or no is just timing Are they expanding their program? Are they looking for whatever box or category they put you in? Do they have the bandwidth to be able to do it within the time frame? They're trying to raise a fund. Like those are the main factors. And so you want to try to figure out what the answer is to those questions. So LPs usually will share like what percentage of their portfolio is private equity or venture? You want to get a sense for like is that growing or shrinking?
25:32You want to get a sense of has this LP invested in something that looks like you. And what is their general strategy around that category of product? Because with adventure, presumably if you're raising a first fund, you fit into some small bucket, right? So when we started, it was an institutional seatbunds not in the Bay Area. A few years ago it would be crypto. Most LP is hopefully have some strategy of like we want to have X number of managers that look like you. We've invested in two or three of them and so we have another four or five to go, right? Like whatever the numbers are. Trying to get that feel, I think, is really, really valuable and whatever questions it takes to answer that I think is what you're looking for.
26:07I always ask about geography. I find if you're the first in the new geography, it's probably very unlikely. I always ask like on check size, like you said there about the ones that are massive checks. They're about 25 million dollar checks and you're raising a 30 -40 million fund. Pretty much qualified out straight away. And you check size geography existing portfolio for them. What was the best ever LP meeting you had? I'll tell you, the LP meetings I most enjoy are ones that focus a lot on the human beings, the nature of the team dynamic, the why behind what we do, the touchy -feely meetings.
26:41There is a class of LPs, I think a lot of folks who have this approach have a heritage at Yale. So I really enjoy those meetings. Another meeting I remember was with Horsley Bridge. They're not LPs in our fund. But I remember actually a follow -up where we were talking about portfolio construction. And one of the folks that said, the best portfolio construction in the world is to invest in one company and put all your money into the first round and be right. And every derivative from that basically is allowing for uncertainty and risk. And I always kind of remembered that. I kind of enjoyed there like probing, taking ideas to an extreme, just a stretcher thinking because I felt like I learned something from that.
27:20And obviously that's not anybody does, but I kind of appreciated that point of view and it changed the way that I sometimes think about pro -cola construction myself. What was the worst LP meeting you've had? We're cell p -means are just when it's clear the person doesn't want to be there. We actually very rarely have those meetings now and for the most part it's because we don't fight that heart to get a meeting. Like in the beginning I was like, oh, I just need to get in the room and if we can get in the room we can convince the people that they want us. If somebody doesn't want you, they don't want you.
27:48I'm not that great of a salesperson so it does me no good to walk in to somebody who's already leaning way back. Like, like, too short, there's other opportunities out there and so I would almost say like, You want to scrape and fight really hard to get great introductions, but if somebody doesn't want to take a meeting, like there's not that much value in forcing it. If we think about that post -meeting process, so we have that meeting, we have that cool. What's the right sub -screen follow -up? What do we send them? When do we send it? What do you advise there? Mark's sister had a post years ago, and one of the takeaways was to paraphrase, like, always leave something more.
28:24Always leave something out so that there's some reason never follow. That's sort of why a blurb is kind of nice because then it gives you an opportunity to follow up with the deck So it would one of our fund raises we had a data room for the first time we actually had a data room And we were so liberal about saying like well, here's the data room have a look We have since changed that we do have a data room But the data room is a preliminary data room and it is intentionally incomplete and the reason is intentionally complete is if we offered the data room I want to know they looked at it which you can like a lot of times was tracking for these things But then if they actually like prosecuted it, it'll be obvious.
28:57There's some other stuff that they would want to see. And so we have like a subsequent data room that we offer for folks who actually dig in and cared to look at it. So I like having these kind of gates that are out there to just assess whether or not LPs are serious and it's sort of like a video game, right? Like let them go in quests and you know, pass the level and move on to the next one. I totally agree with you. So let's talk about the nightest level. You send them the deck, you send them the follow -up, something, the data room. they don't respond. What do you do then? I have a basic belief that it never hurts to ask twice, but I never ask three times.
29:29Right? So if there's an email that doesn't get responded to, I don't feel bad about asking again. After I'm ignored twice, that's okay. I just move on. That doesn't necessarily mean they're dead, by the way. It's just that I'm not going out of my way to proactively seek them out. But fundraising processes are long. You never know, right? You might see them at a conference in three months from now, and they'll be like, oh yeah, you know, The times have changed, like let's have a follow up and like that's fine. I they're not dead to me. I'm just not gonna to proactively reach out anymore. So that's my general rule.
29:58I remember that was one with my first fund and it was I fuck it. I know Alpies and mine are the insurance provider and they didn't respond after a great first meeting every single Monday for 50 weeks. I emailed them. We show they took a year to raise a fucking fund and then on the 51st week, they responded, sorry, bin slammed, love to engage. And you were like, really? And what'd you do with that? And so we followed up and we were like, we would love to engage too, yes, please. You know, we only sent 50 fucking emails to get this one. But so I totally agree with you. But I think, yeah, there is a certain time when you publish and stop.
30:35It seems like you've had maybe a different experience where, because if you've sent 50 emails, that means for somebody else who sent 10 emails and it did work. So do you actually think that the two email rule is not correct? Oh, yeah, 100%. No, you're technically right, but the cost of it is so little. Like, just checking in, one of our portfolio companies just raised a huge up around by Sequoia. It's very low. Actually, the cost is low and the benefit is high. So, fuck it, keep going. And I'm always more and more humorous with everyone. So, I'm like, Rob, you probably think I'm as persistent as your, you know, wife or husband.
31:08And I am. I'm worse. If you want to get rid of me, it's much easier than divorce. Just let me know. And then they're like, ha, ha, ha, great. Actually, I really like that approach, right? The thing not to do is the, do you want to take a next step? Do you want to take a meeting? Ask me for something without offering something? I think that is really hopeless. All the entitlement elements. I think it's really bad that you haven't responded, blah, blah, blah. It's not bad they haven't responded. They just don't like you in a lot of cases. I think that, and then the other thing I think is, is that invest in lines not dots.
31:37So I meet two new LPs every single week when I'm not fundraising. at the end of each meeting I asked for two new L .P. intros. They make them, so I have a flywheel of four new L .P.'s per week. I'm not fundraising, and then every quarter, when I send out my quarterly update, I send it to them, Rob, I hope you're in the family well, I hope Boston's great this time of year, personal copy, like personal bit at the beginning, and then copy and place with it. They love it. The line's not dots going to your sister -comman, and building that relationship over time works so well. I agree with that. So I would say when I say don't ask twice, I would not be shy about hearing good news But I certainly wouldn't ask without offering something over and over again You're not gonna share bad news.
32:20I my partner left and I hate him No, that would be too funny Tell me that the hard thing is like just creating a sense of urgency even in ones that do respond So how do you advise managers on getting people over the line and what works and what doesn't? tricky thing about this business is you know where most LPs have the incentive to be the second to last yes because it's not like you have that much benefit in being or any benefit in being the first yes to fund. So I have a couple of thoughts here. I think for a first fund, there is no shame in closing a very small amount as long as your strategy can support it.
32:53I always remind people like Lieris first fund was a $7 million fund and they're pretty well -known folks in the industry. So I think there's something about like just do a close and then that allows you to have a very concrete timeline of what a final close looks like. Once you're done and you're in business, just do what you need to do and then you can create more urgency in your next fund when you have more demand and more points on the board. I also think that there's some LPs that pride themselves in being in a first close. Some fund of funds, some endowments, it's meaningful to them that they're known for being the first yes and so you can basically use a closed date as a forcing function.
33:28If clearly that's not going to work then at least you know they're not really serious within that time frame. But I don't know, like, what have you done, Harry? I think it's really important on the timeline basis to set a timeline that's not too short right forces them to a note, but where it's short enough, where actually they need to do the work fast, but they actually have time. So I always say 14 to 21 days. Actually, if someone's going to do it, 14 to 21 days gives you time to shit or get off the can as we say in the UK. I don't think that's arrogant. It's not unreasonable. A couple of weeks to internalize.
33:57They can say, subsequently, hey, that's our decision and then we need to approve of IC. Fine, but actually, we need to have some form of declarative decision within 14 days because we do have allocations to the filling up. I think it also shows confidence and progression by doing that. Yeah, I think that's right. I think that as you get further along in the fun, it's easier to be able to say, hey, you know, our last one is X size. New fund is this size. Most of our LPs want to do, you know, want to increase their allocation. We probably have room for one or two more LPs and we're trying to be very selective about who that looks like.
34:28We think that we'd love to work with you, but here's our timeline and try to figure out if they can meet that. They should never be surprised by your timeline on subsequent funds. Like I've built a relationship with many LPs that I want in subsequent funds ahead of time. They know exactly when they're coming. So they're pre -sold to plan for that internally. I think that's really important. You've got to think about their planning cycles and their deployment cycles. Because otherwise, if you're like, hey Rob, I'm raising. Oh shit, I kind of did like you, but now we're a little bit up. Yeah. Yeah, that's a great point.
34:56So typically, if I think about our timing, if we're looking to do a first close in, say, Q1 of a given year, we are probably giving pretty clear indication of where our timeframe is, at least, like 18, if not 24 months before that. And then we remind people, hey, like this is what we said, you probably don't remember, here it is again. Some LPs are very good at keeping track of this kind of thing. Some folks tend to forget, and so we just remind folks. And like you said, it's an obvious surprise when the time comes that you're looking to close at a certain time. And I think LPs actually kind of, even those who pay attention, they appreciate the consistency of how you operate it, right?
35:33So knowing that you're a fund that is delivering on exactly what they said, they're hitting the timeline that they projected to earlier is like very reassuring, because a lot of the existing managers don't do that, right? So, you know, when the markets were hot, when LPs always said, it was like, oh my god, so and so fun has come back like a year or two years ahead of expected, and it's throwing off our entire planning strategy. Like, there's actually something comforting in knowing that they're operating as predictably, if not more predictably than they're existing portfolio, and you're great to work with from that standpoint.
36:03I think also going to a point now of an of calendars, it's really important to know that there are strategically better times of year to raise for certain institutions. A lot of endowment funds get fresh buckets of allocation in the start of any year, and so Q1 is actually optimal. Q3 is probably the worst and actually end of Q4 when they might have like a spare little stipend left. Can actually be the best as well. But I think knowing that there's like strategic moments of best capital availability is important. Yeah, I wonder if that's gonna change that, because I feel like what you've described, I feel like maybe everybody has figured out.
36:36And so I notice that everybody basically starts their fundraise at the latter half of the year so that they can target a beginning of the year clothes unless they catch somebody who has an interview allocation. That is a most logical timing to capture the large part of the market, but then I hear everybody's doing that. So I don't know if there's a way to zig when others are sagging, probably not, but yeah, that's something I've been thinking about actually. I just have a problem with that, they too, because it just shows this like strategic manipulation of relationships aligned to fund raises.
37:05And it's like, I've been speaking to 30 LPs who are not in my fund. Honestly, Rob, because they're also really fricking smart. And I learn from them on the phone. So there's no like, oh, I'm gonna engage with them again with Q1 in mind. I'm kind of shining some on a weekly quarterly basis on WhatsApp anyway, and I think that's what manages me more of which is just the natural relationships. Whereas, oh, meet my friend Rob, he's raising now and he's great. I'm not raising. I think there's some GPs though, they don't have the constitution of always fundraising. I feel like this is true for founders too.
37:38There's some founders who are just so great at always having investor conversations and other founders that are just not good at that, right? And they're better off like running a concentrated process, simultaneous process in BigBursts. And so I think in some degree, like that's sort of the same for cheapies too, some folks are very, very good at keeping a lot of LP relationships and LP cultivation going. And I think some are just not as good at that. How much in terms of like LP check size, a lot of people I meet have minimums, and it really pisses me off, because I think that that very dangerous, some of my best LP instructions, sound instructions have come from 25K chats from heads of products.
38:13How do you advise on minimum LP chat sizes? I would say for individuals, I'm usually pretty loose. For institutions, we try to enforce some sort of a minimum, but the minimum's typically pretty low. Because like you said, sometimes you get great introductions from LPs. Sometimes, it's our model to start really small, but they can actually up size quite considerably. Like we've certainly seen that in our portfolio. I try not to be too snooty about that. I generally am a believer in building an anti -fragile LP base. Even though I said earlier, I don't mind concentration. I also don't mind a lot of small checks.
38:46If you can handle it from a timing standpoint. A bunch of small checks is very, very anti -fragile. I'm not too snooty about that sort of thing. As long as folks are good to deal with and they're not a huge time -sync, I'm happy to engage. Can I ask you on different types of LP knowledge there? Did you find that one type of LP converted better for the others in terms of corporate, fund -a -fund, the C -daybit? But different types of LPs convert better at different times near your life cycle. So funda funds are in the business of one of two things. They're either in the business of access, get whatever institution into these fancy names, and so they're very focused on brand.
39:22The other job of funda funds sometimes is to execute a particular strategy and get folks into something new. And so if you fit the category of like the new thing in a new category, some funda funds are really, really great at converting. Weirdly, when you're in the middle, you're neither new, nor you so well known that you have like a great brand, fund of funds are not as good. What I found is that like funds two to three, it's actually harder to get a new fund of funds engaged because you're neither of the two. There are some groups that are very, very large LPs and they just want stability. They will never invest in a fund one or a fund two, but they love the idea of investing a fund three, four, five, a plus or more with a team that's been together for a long time that has executed the same strategy for a long time that, you know, just has shown that great level of stability and like, that's what they want, right?
40:10I think pension funds tend to like that. I think some endowments like that. And I think they tend to convert great towards the middle and later stages of the fun cycle. Where would you say you are? You're fun five, but we're not so quiet of 40 years. We paid you. Where are you in terms of that fun life cycle, would you say? I would say that we are not the new product, but we have a lot of stability. We don't have the biggest brand but our track record is pretty strong. LPs that don't care so much about the brand that like smaller managers and believe in early stage and kind of like a no frills less flash but great performance kind of partner that they can trust for a long period of time tend to like next week.
40:50Who is the new thing? Well it was crypto. That's not the case anymore. Probably if you're an AI specific fund that can very credibly tell a differentiated story that could be a new thing, although it's so crowded perhaps not. Can I ask you in terms of like management of the process, how tightly should it be managed? I didn't find emerging managers manage some monotubes on me. How tightly should it be managed? I think you want to be organized, especially the first couple of times you do. I think you want to be very organized, but don't try to manage it too tightly, because you actually don't know enough to be able to manage it like a fine oiled machine, and you have to allow for some serendipity.
41:26I'm like a little zen about this kind of thing, like I try to stick to my time lines I try to be very transparent with our LPs. I always say that if you're not first this time, maybe next time, and who knows? When I started, I had so much urgency around like, we need to hit this date, we need to close this amount by this amount of time, like trying to jam people into a framework, and now I'm just much more laissez faire about it. We had one experience with one of our funds where we closed most of it, frankly, right before the lockdown happened with COVID. And we're like, we've hit our target. Should we just like stop fundraising and just like focus on investing.
42:00I was like, yes, but you never know what might happen. Nine months later, one LP that frankly is a relationship I cultivated since fun one decided to come in at the very, very end. It was 100 % about their own timing. Were they ready to say yes to us early on? No, like literally with like, I said in the email and I think that either ignored me or they said no, like just just by the email. And then nine months later, they were ready. Because I chatted with them in fun one, like they had the sense that they tracked us for a long, long time and they were ready to say yes to us and so I was like, okay, great, this is gonna work.
42:31So I'm much more relaxed. What was the easiest fund to raise and what was the hardest fund to raise? The last fund was the easiest to raise, so it was the fifth fund. And that was the DPI and cash bag. Yeah, it was a DPI story. Yeah, DPI story. And then the hardest? The hardest was the first fund because we didn't know what we were doing. Other than the first, which was the hardest? Probably the third fund. Why do you think that is? Because we lost an LP. Can I ask, a final one, we just did touch on the market? Is there anything you know out fundraising now that you wish you'd known at the start?
43:01I'm sure there's many things, but like once you wish most like I said I've become so much more zen about this in the first fund every time someone said no I took it personally and I thought like it was a waste of time now looking back It is amazing like this one LP that I mentioned. It's actually our biggest LP now This is the one that I talked to them in fund one they didn't actually engage very much But they always took a meeting or two and then passed and then I think fund three or fund four or they didn't even take a meeting. And then fun five they came in. And I was like, how much of a waste of time was that?
43:30Not much, right? It was like a handful of meetings over the course of however many years, some email updates, and there are great partners with us. And there are pretty large LPE for us. And if that has kind of changed my thinking, we're like, you just don't know. People are in the business of meeting managers, you're in the business of meeting LPEs, and you just don't know how relationships are gonna evolve. People are gonna go to different platforms and at a new platform, maybe you become a really great fit for them when they weren't before. So just like allows their identity to happen and do your job and I feel like things will work out.
43:57I think mine is just be human. You know, we started this pool with me asking you advice on, you know, children and relationships and managing life. When you get on an alpical, you put on a shirt and tie and get the deck up ready. That's just the same as you. Why didn't you ask them those questions and actually build a real relationship? Totally. That's what you bring back packs. That's what you bring back packs. Maybe a couple of final ones before we do a quick fire. Now, I have this theory, we're not theory, but many people have said all the truth before that multi -stage funds have destroyed seed, they've turned the blood bath with 5 million or 25 million seed rounds.
44:31Do you agree in his seed harder than ever now? I think the degree of difficulty is relatively high. I don't think that it will persist, because at some point the multi -stage funds will say, hey, it's not really worth our time and effort to invest at this stage, and they'll turn their attention to later stage rounds where you're right bigger checks again. But for now, it's pretty difficult. But there have been other times where it has been difficult as well. And when we started seed was a cottage industry, it wasn't that it was a lot easier today It's harder, but we didn't get into this to do something using.
44:59Do you not think seed pricing is immune to macro cycles? When you look at it, I think it will just continuously stay at actually at very high levels because of all the multi -stage funds moving earlier. I think it's a bifurcated market. Prices are very high for certain types of companies, but if you're a contrarian, there are a lot of companies that don't get any love as well. I also think that part of the complaint is that seed funds are looking for what effectively used to be a Series A investment. And I say, like, why don't you do a pre -seed? Because pre -seeds are still pretty cheap, especially if it's not a super proven founder.
45:27By the way, like, when we started, we were doing seed rounds, and there were cases where it was a very, very proven founder, and they would skip the seed seed job together and raise a Series A. I feel like that's kind of the same thing that's happening today. It's just the labels are different. If you come out of a Figma, a Stripe, a notion, you don't raise the 500K to a million pre -seed round. Yeah, you never know. I don't know if that's necessarily true. Do you see them? Yeah, we see them. I spoke to a founder yesterday who had been part of a company had a very successful exit, then joined a unicorn company before it was unicorn lead growth.
45:55And he did a pre -seed and it was pretty reasonably priced, like the seed will probably be pretty expensive, but the pre -seed wasn't bad. What do you see today in the seed market that you think not enough people are talking about or spending enough time on? Related to your last question, I think there's actually a lot of opportunity out there for none consensus thinking. I think there are a lot of companies that aren't getting very much love because they're not AI, the teams aren't fancy founders that came from well -known companies that are just having a really tough time raising and I think that there's going to be many dimes in the rock that come out of that.
46:28I think there's a lot of like doom and gloom and like disgruntled chatter amongst seed investors right now and I'm like there are a lot of companies out there go ahead and do it and by the way if the founders are really that great like just go ahead and pay a higher price like that's okay too. I've just been down in town sheet for Series 8 to lead it and I think the price was half what it would be last year, but I just think the capital supply is not there for an enterprise software company in London. Right. No, I saw that tweet, right? It's like a good old fashioned enterprise software series A with good metrics that isn't doing AI or not pretending to do AI.
46:58That's great. And everyone's like, AI is going to kill it. You're like, really? It's not. This is so ugly. Trust me, it's not that easy, guys. Listen, I want to do a quick fire round, Rob. So I say, sure, statement. Yeah. Okay. So if you do invest in one seed firm other than Naxe for you, what would it be in He would be in DVC. So this is Bryce's fund. They have a completely different model focused on a completely underserved different segment of the early stage market with a unique investment product. That's like different on four or five dimensions with a great guy and I can't wait to invest in this one.
47:30He just is such a good person. I'm totally with you. If you would invest in a series A firm, who would it be and why? It would be benchmark persistent success over time, successful generational transition, and quite disciplined, amazing brand, great people, hard to be. If you were investing a growth firm, which would it be? I would probably say Summit Partners. They're the OG of the classic growth cold calling machine. Like they invented that model. They executed like nobody else. If I could, I would specifically invest in their smaller fund. They have a bunch of different funds. I think they have a small $400 or $500 million classic growth fund.
48:03That's probably what I would do. What have you changed your mind on in the last 12 months? I was skeptical of AI. I am like all in on it. What, like what calls the change? I see something happening in AI that's very similar to the early days of the internet. There are teams that I see that are clearly trying to become AI native. And that doesn't necessarily mean that you're like an ML researcher or have a PhD in the space. It's just that you are like approaching building every software product with an expectation that AI and AI -driven tools can massively create efficiencies or to enable new capabilities.
48:36And there are other teams that are just like, This is probably the next new fad, I don't know, I'm going to put it aside. This is very similar to the internet, right, or cloud. There was a time when you would talk to a founder and you just knew, is this person like an internet native? Is this person just native to the types of products and tools that are out there and available to them or not? I kind of see the same dynamic happening, and it's not that every company would invest in an AI company, but every team we invest in, I'd like them to be very, very AI native. What's your biggest miss and how did it change your mindset?
49:04My biggest miss was DraftKings. I was actually Jason Robbins' teaching assistant in college. I knew he was special. He walked into our offices to pitch draft kings along with two other extraordinary co -founders. We passed not because of like regulation but because we misunderstood the market size. And ever since then I've been very careful to not say no to an investment just because of market size without thinking very deeply about whether or not we're misunderstanding the market, mystifying it or just underestimating the growth that's on the other end. What's the biggest hit and how did that change your mindset?
49:40One of our biggest hits is attentive and we invested in an uncapnop and that changed my mind because we never would have done it before. It's not like we're looking to do uncapnopts left and right but it made me realize you just want to get into the best companies. In a power of love business, you just want to get into the best companies. What would you most like to change about the world of venture. I think venture is very one -size -fits -all. Even though there are a lot of different managers, a lot of different funds, there's just like so much similarity in the ways that they approach it. That's why I love what Bryce is doing with Indy.
50:12Like it's completely different as so many vectors. When I got an adventure, I remember there was a very heart and fast rule about like you have to own 20 % as a venture fund. One of Union Square's big innovations was they were willing to own 15%. And I remember people were poo -pooing them for own 15%, like why is that wrong? There's just so much one -size -fits -on venture. I would love that to change around like the types of people get into it The types of companies that can raise venture the type of economics maybe that could allow different types of companies to work I don't I think in a lot of different ways.
50:41We're not taking creatively enough Tell me next five years for you and for next view. What does that look like when we challenge? 2028 my vision and our team's vision is for next view to be I think of benchmark and YPO had a baby and focused on seed That's what I'd love next we'd be from on the benchmark side. It's a very partner -driven model equal partnership a lot of stability best in class best in class investor very concentrated model yp .o an ethos of founder vulnerabilities support communal excellence folks are able to have like lifelong relationships that they think is one of the most important things in their lives like I would love that to be what founders say about being part of the next report for you so if we can marry those two things I would love that Rob, I've so enjoyed this.
51:27This has been such a great discussion. Thank you for putting up with my very vocal interview style this time around, but I've loved it, man. Awesome. I really appreciate it. Thanks so much for having me. So much fun in that episode with Rob, and if you'd like to see more from us behind the scenes, of course you can on YouTube by searching for 20VC, that's 2 -0 -VC, but before we leave each day, over 50 % of your day is filled with tedious tasks. What would you do if you got that half a day back? Now you can with Coda, the all -in -one platform that changes the way your team works together, and Coda just introduced an AI -powered work assistant to take the busy out of work.
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53:57Thousands of startups have moved their camp tables to Angelist in the past year. Angelist also supports large ranch funds and their teams with an automated software first approach and the best customer service in the industry. Fund managers can focus on making great deals while Angelist handles reporting, taxes complines a more. So if you're ready to scale your startup or fund with the platform at the center of the world, visit angellist .com for slash 20VC to get started. As always I so appreciate all your support and I cannot wait to bring an incredible episode on Monday with Akin at Triple Dot.
From the publisher
Rob Go is a co-founder and Partner at NextView, one of the leading seed firms of the last decade with a portfolio including Attentive, Devoted Health, Whoop, and Grove Collaborative. Prior to co-founding NextView, Rob was an investor at Spark Capital and held product and product marketing roles at Ebay. He began his career as a consultant at The Parthenon Group.
In Today's Episode with Rob Go We Discuss:
1. Entry into the World of Venture:
- How a cold call from a VC firm led to Rob entering the world of venture?
- Why does Rob believe venture is a young person's game?
- What does Rob know now that he wishes he had known when started in venture?
2. Preparing Docs for a Fundraise:
- What docs should fund managers have ready before they start the raise?
- How should they structure their data room?
- Where do the majority of LPs spend their time, document-wise?
- What are the single biggest mistakes emerging managers make preparing docs for a raise?
3. Meeting Your First LPs:
- What is the best way for emerging managers to meet LPs for the first time?
- Should they send the deck before or after the meeting?
- What questions should emerging managers ask to qualify LPs in or out of a meeting?
- What are some clear early signs that a first meeting went well?
4. Closing LPs: The Tips and Tricks:
- How important is it for a fund to have an anchor?
- How much of a fund should the anchor be?
- Are there different qualities of anchor LPs?
- Should managers ever sell part of their GP or give an LP part of the carry?
- What can managers do to enforce a sense of urgency to get LPs over the line?
- What are signs that an LP will not invest in the fund without rejecting you yet?
- Should emerging managers impose a minimum check size on new LPs?




