Online shopping is full of copycats

26:39But I kept getting an ad or like influencers or creators talking about this like one jumpsuit with a scrunch butt that just make the butt look so good. And I was like, okay, fine. It was like really late at night and I like decided to just buy it, whatever. and you know it came back and um when they sent me i bought two things one they sent the wrong thing which was bad and then secondly the other thing uh the scrunchbot wasn't doing anything and so you know i just i don't trust tiktok shop for clothing i'm very scared and so i'll stick to like my my main brands that i buy from that i i know my size in it's just too scary out there Yeah, I'm so curious if the jumpsuit with the scrunched butt was in fact maybe a dupe of something else, like a poorly executed dupe.

27:29You know what? I'm not sure because that scrunch butt jumpsuit, I see it all over Amazon. I see it on TikTok shop. I also see it with the head cut off in certain places. And then I see it on like AI models. But I actually don't know where did that come from? Yeah. There should be a website. I feel like someone needs to make a website called like dupesexposed.com or something. And then you could like put a picture of the thing that you're looking at and they can show you where the original came from. Like that would be a really, really good idea for somebody out there. Yeah, I mean, I think it's really hard to just like get to the bottom of things, right?

28:03And like track down where it started because these things pop up in so many different corners of the Internet. And it's, I'm sure like you can attest to this, it's impossible to track them all down. It's impossible to get to every customer and be like, no, no, no, this is actually a lookalike of this other thing, right? Like there's just like, there's endless shelf space on the Internet and someone's got to fill it. No, that's very true. And that's why I am so vocal about telling my story and calling out these thieves that are doing this. Because what ends up happening is that if you are able to educate a larger audience, then they'll also want to help fight for you.

28:39And it's been really cool to see us all rally together. Because by telling my story, I've connected with other independent designers who are going through the same thing. So new friendships have been brought forth there. and then you know i'll meet fans on the street and they'll just be like keep fighting like never give up and so it's been really really cool because nobody wants a big corporate goliath to take advantage of them and so i feel like we're all just helping each other and also seeing the comments online too underneath someone's selling a dupe some of my fans will call it out and like i love that and i'm just so grateful for it because me as a singular human i there's no way i could do this alone.

29:19You have been online through many different iterations of the internet. You've seen platforms come and go. You've seen formats come and go. You've seen businesses come and go. You've seen creators come and go, I'm sure. And I keep having this experience recently, and it's really why I wanted to write about dupes, where I just feel like I'm seeing the same thing online over and over and over again. Like, it does not stop. I scroll my feed. I get like four of the same videos. I go on Amazon or I go on other shopping platforms and like item after item, it's just the same thing. Do you feel, well, one, I guess, does that feel familiar to you?

29:57Is this your experience right now of parts of the internet? Yeah. I mean, TikTok, when it first started for a lot of us in the pandemic, was such a pure and innocent, fun, quirky place, right? Like as any website or social media platform. When it begins, it's very much like that, right? And now it's turned into what feels like a vertical video QVC. Like everyone is selling at you. It's a lot of affiliates. And when affiliates can make their little chunk of change from their link and it becomes a very viable business for them, then that ends up becoming the feed because it also helps TikTok end up making money.

30:40And at the end of the day, like we talked about with the big corporations, like continuing to sell my product, even though they're infringing my patent, like it's about the money. So my experience is the same as yours. And it is frustrating to have product being pushed in my face all the time when sometimes I'm just trying to, I don't know, see a recipe, a look at the different fish in the ocean or just like a new trend. Yeah, I'm seeing a lot of the same thing. But yeah, it's a lot of creators also kind of mimicking other creators because they've seen what works. Yeah, it's starting to get really tiring online.

31:22Yeah. And, you know, obviously you've had your designs, your physical goods copied. Have you had content copied in the past? Oh, yeah. When I first came out with my format for a design video, which really tells you the why behind a design. I'll put like, you know, I'll tug on the front seam or the lack of a front seam and show that there's no camel toe. I'll put a very specifically, I put a water bottle in my pocket. I remember just a few months after me doing that, I started to see that type of video almost frame by frame with the same phrasing that I would use, like anti camel toe. like who says that, used in videos across the internet.

32:04And it made me really upset. But of course, like I don't own a video format, whatever, right? Everyone says like, oh, imitation is the best form of flattery. Okay, fine, whatever. And it happened until it actually stopped happening because what ended up happening, that was a lot of happenings in one sentence, is that I continue to innovate. So I can continue to do that type of video, not just for a legging or a biker short, but I have rompers, cargo pants, I have dresses, you know, things that these other brands, they can only copy me on the legging because they've only innovated so far. And so for me, that actually stopped happening, which is really great.

32:42I'm very happy. And I remember during that time, I was so upset and so sad about just being copied everywhere, just like design wise, content wise, marketing wise, like everything, right? But my friend told me, Cassie, you have to keep innovating, keep thinking about the future, because even though they're going to copy you, like, don't think they're going to stop. They're going to keep copying you, but at least you'll always be a few steps ahead. So never stop focusing on the innovation. And because I've done that, I guess the copycat videos like kind of like, at least to me now, is a smaller part of my frustrations than it was before.

33:17Mm-hmm. And do you spend that time instead just like designing new products or interacting with fans? Like what is your, what is like, I guess, the antidote as someone who sees their work all over done by someone else? Yeah, I mean, I have to pour my energy into creation, into innovation, into design. But in this very moment, even though I don't want to be, I am also pouring a lot of my energy into fighting the Goliaths and getting the story out there. I hope one day that I won't have to do that but maybe this is a part of my journey as a designer and an innovator but I think the best use of my time and I know this is to keep designing but there's just that fire inside of me and I just like can't I will I won't be silenced if someone is doing the wrong thing not just to me but to a lot of other independent designers without a voice.

34:14And so right now, my energy is split between that and innovation. That's Cassie Ho from Blogilates and PopFlex. After the break, I have an audio diary from my trip to a Brooklyn fabric recycling facility. This is The Vergecast. We'll see you on the other side.

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37:12Welcome back. Whether we like it or not, we all take part in the fashion industry. Everyone has to wear clothes, after all. But fashion is a dirty industry. Most textile waste ends up in a landfill. We talk a lot about planned obsolescence in tech. You know, when our gadgets and appliances suddenly stop working, we have few options to repair and continue to use them. Fashion, it turns out, is similar. A lot of new clothing doesn't last. And clothing companies often end up trashing leftover materials that end up in landfills just like our old tech. I love fashion and clothes, but I wanted to know what's being done about the tremendous amount of waste in the industry.

37:52and what technological challenges still exist for the people doing this work. Luckily, a small fashion nonprofit has saved millions of pounds of textiles from landfills, and it's doing it in Brooklyn, New York. I went over there with my producer Owen Grove. We made an audio diary for The Vergecast, and you can also check out video from our visit on social.

38:15When I visit the Fab Scrap warehouse in an industrial part of Brooklyn, The first thing I notice is an enormous pile of black trash bags, stacked up to the ceiling and taking up an entire area of the warehouse's main room. The Fab Scrap staff call this Mount Everest. All of these bags are filled with pre-consumer textiles. Stuff like leftover fabric that never got made into clothing or scraps of sample fabric that brands were testing out. So all of these bags, again, are from our brand partners. That's Camille Tegel, co-founder and interim executive director at FabScrap, who's showing me around today.

38:53FabScrap works with brands of all sizes. Everyone from household names like J.Crew and Macy's, as well as more niche brands like streetwear company NOAA. They get renumbered so that we're able to collect data and assign it to that number, and that it's an easy way for us to provide data back to our brand partners. So that's the biggest thing about what we do is encouraging and educating brands to actually track their impact and to easily analyze the numbers. And so the types of data points we give them are total pounds that they've saved from landfill by recycling with FabScrap. What percentage of their total pounds were reused?

39:37What percentage was recycled, downcycled? And then, you know, some simple conversion metrics like the equation of CO2, you know, saved, the equivalent to trees planted. Hundreds of fashion brands, big and small, send leftover textiles to Fabscrap. Tegel says the nonprofit receives six to seven thousand pounds of material every week. We actually just hit two million pounds of fabric saved, which is such a crazy amount. I think a really good visual is if you were to fill every single seat at Madison Square Garden with 100 pounds of fabric, that would be 2 million pounds of fabric. Oh my God, that's crazy.

40:22Fabscrap's work is limited to materials that are coming directly from their brand partners. The millions of pounds they've saved from landfills represents just a tiny portion of overall textile waste. They don't take used clothing donations from individuals, for example. and Fab Scrap's operation is focused on New York-based designers and brands. Just think of all the other textile waste happening across the world. Still, 7 ,000 pounds of material a week is a huge undertaking. And how does Fab Scrap do it? An army of volunteers. On the day we visit, the place is buzzing with people who've come to help Fab Scrap sort through thousands of pounds of textiles.

41:03At workstations organized in rows, volunteers dig through black trash bags to divide fabric into different categories. Pieces of fabric, larger than the workstation table, will be resold to the public at Fabscraps Thrift Store. The more complicated process comes with smaller scraps of fabric. Most typically, if something is not sequined, leather, plastic, has no really hard components to it, If it's really just fabric, even if it's a mixed, like mixed composition, even if it's 100 % of a certain fiber, we can downcycle or shred this. All of these smaller pieces of fabric get mixed together and shredded into tiny pieces and made into something called shoddy.

41:53Shoddy takes on a bluish color with stray pieces of different fabric mixed in, a streak of yellow or smudges of black and brown. Think of it like a fabric trail mix that can be molded for different uses. Shoddy often becomes different types of insulation. So you could have them be pretty like dense and heavy like this. A lot of times they're used for the automotive industry. So like car doors require so much insulation, like really, really dense, hard, compact insulation. Or you could have it be really thin and lightweight. like a lot of times they're now being used for packaging. You could have it for flooring, for walls and homes.

42:36Another bin for sorting is reserved for denim. Denim fabric also gets shredded into pulp, but it gets its own process because it's great for fiber-to-fiber recycling, using textile waste to create new fabric. Tegel says that there's been a lot of technological advancement for 100 % cotton and 100 % polyester recycling. Most of our clothing is made from these two compositions. So recycling 100 % cotton and 100 % polyester fabric is a way to get the biggest impact in the industry. Denim is the least varied fabric when it comes to composition, and it's an easily recognizable fabric for volunteers.

43:15From one of the black trash bags, Camille pulls out a piece of cardboard with little pieces of fabric stapled onto it. Each piece is just a few inches big. These are called headers. Headers are swatches or essentially sales tools that mills will use to market their fabric out to designers. And it's how designers are shopping for their fabric. So a lot of times there is a lot of information that's really helpful for placing an order. So it'll say the fiber content. It might give a range of colors that that fabric's available. It'll say like maybe the minimums required to purchase that order. So it's really a tool for purchasing, for sourcing.

43:56But after they've placed the order for that fabric, these swatches become a little useless to designers. In order to downcycle or recycle the fabric on headers, you have to separate out all the stuff that's not fabric. The cardboard, the staples, the tape. The problem is that every header looks a little different. Some fabric has stickers on it, some doesn't. And headers are all different sizes. So that does make the sorting a bit tedious. And one of the reasons why this can't be easily mechanized is because all the formats of headers are completely different. It's one of the reasons that all of this human labor is involved in the sorting process.

44:38There's no standardization of headers. It's just a tiny piece of the fashion industry, but shows how wasteful or inefficient it can be. All of those small cuts of fabric that were assorted by volunteers eventually get compressed into a giant cube using Fabscrap's baler machine The baler kind of resembles an elevator There's an open area inside that is loaded up with fabric by a Fabscrap staffer Close the front of the baler, hit the button and the machine compresses the fabric down

45:16The baler creates giant blocks of mixed fabric, weighing between 350 and 380 pounds. And they kind of look like a closet threw up all over. I'm just like fascinated to see what's in each of these. Like it's like kind of fun, like this looks like maybe like a sweater. You can examine the bales and find hints of what kind of fabrics were being downcycled. In one cube, I found part of a knit sweater with a slashed Ralph Lauren tag. Elsewhere, there were chunks of a puffer coat and soft fleece-like fabrics. These 350-pound bales will get sent to South Carolina, where they'll be shredded by a fab scrap partner.

45:58That's how you get shoddy, that fluffy fabric trail mix that's used to make insulation.

46:08One of the most exciting things about FabScrap, at least for me, is a thrift store. This is where the pieces of fabric too big to shred end up. Tucked in a corner of the warehouse is a room filled with reams of fabric, big cones of yarn of every color, buckets full of zippers, and so much more. And all of it is for sale to the public. The amount of things are so random. Like these are bag straps. Okay, this is interesting. Anne Klein clearly came from that brand. There's a bunch of them in here actually. These look like maybe elastic or like undergarments. More elastic. Metal like I don't know what these are actually.

46:55Some buttons in here. Oh, these are like zipper pulls belts maybe or buckles. Some of the thrift store offerings verge on the absurd. There's a bucket filled with mutant swimsuit pieces, some of which are only half constructed. Another bin has jeans and various states of completion. They might be missing chunks that were cut out by designers, perhaps in the development process. In another area, we find fringed leather jacket sleeves detached from the rest of the garment. It's a crafty person's paradise. If you sew at all or if you've been to a fabric store, this is exactly what a normal store looks like.

47:36This is how they sell fabric. And it is kind of wild to imagine that all of this otherwise would just be thrown out. Because there's, I mean, like, look how beautiful this is. The team at Fab Scrap is fewer than 15 people. Standing in the thrift store and talking to Camille, I'm moved by how much Fab Scrap has been able to do. Without FabScrap, where would all of this stuff be? Oh my gosh. I mean, that's kind of the hard thing to understand when you walk into this room specifically, is that when you look around the room and see how many things are so easy to work with, realizing that before FabScrap existed, all of it went to landfill.

48:18I think that's where that realization of, oh my gosh, like this, like FabScrap was able to help divert this material. But Fab Scrap doesn't exist in a vacuum. The textiles that come to Fab Scrap are upstream from the things we buy in stores. During the height of the pandemic, for example, Camille says they saw less evening wear textiles and lots of athleisure and knits. Fast fashion has no doubt contributed to waste in the industry. But Camille points out that those problems exist at smaller brands and other companies that people might not consider, quote-unquote, fast fashion. It's not just companies like Shein or Zara that might throw away bags and bags of materials.

49:01Through its recycling program, brand education efforts, and community thrift store, Fabscrap, to me, embodies what change in the fashion industry might look like. Camille and the FabScrap team challenge us all to reset our relationship with the clothing we buy and wear. And I think that's what's kind of amazing is that it's all built around this passion for textiles and understanding that fabric is such a valuable resource. And it's only because of fast fashion and all of these really absurd, like, societal things that, like, our perspective has changed on fabric. and it's become less recognizable as something to protect.

49:43And instead, there's been this twisted perspective of it being really easy to discard. From consumers to big fashion companies, everyone has a role to play. When I buy something, I want it to be made out of materials that are kinder to the environment. I want the craftspeople making my clothing to be paid fairly and treated with dignity. I want my clothes to last. And I want the ability to repair them. And I believe the fashion companies have a responsibility to strive for excellence in all these areas, even if it means producing less. Fab scrap is small, but unbelievably scrappy. No pun intended, and I really and truly did not mean to make that joke.

50:25Camille hopes the organization will continue to grow and expand. The next 10 years hopefully looks a bit more robust in terms of having more team members, being able to reach other cities maybe, calling more people to the cause and having them either do that work through FabScrap or as a volunteer or as a shopper. I think just really building this community and really establishing ourselves more in other cities would be amazing. We're going to one more break, and when I come back, I'll be here with V-Song to talk about the Clueless Closet. It's The Vergecast.

51:24You just have to hire one. You can hire top-rated pros, see price estimates, and read reviews all on the app. Download today. Every great company's story is defined by moments when their founders make bold decisions. These are high-stakes moments that risk the business, but can lead to greatness. I'm Rulof Boeta, managing partner of Sequoia Capital and the host of Crucible Moments. We're returning for a brand new season. Join us as leaders from Stripe, Zipline, Palo Alto Networks, Klarna, Supercell, and more. Share what it's actually like to navigate the make or break decisions. Crucible Moments is back on October 23rd.

52:09Until then, catch up on seasons one and two wherever you find your podcasts.

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52:53Hello, we are back, and let's get to the hotline. As always, the number is 866-VERGE-11, and the email is vergecast at theverge.com. We love hearing your questions, and we try to answer at least one on the show every week. And today, I have Victoria Song to help me answer a very fun question from James. James says, in the last episode, the Clueless Closet was mentioned, and Mia talked about their spreadsheet system. That's me. I've been looking for a solution to the same issue since I can never make up my mind. I'd love a deeper dive in the system used or an app, maybe the AI ones if they're good.

53:30Sincerely, James. James, thank you for this question. To catch people up if they didn't hear the last one, we were talking about all the fake movie and TV tech that we would love to steal. And I mentioned the Clueless Closet, which is sort of like a computer system that inventories all of the characters' clothing pieces, and then she will like match it and the computer will say if it's a good match, if it's a good outfit or not. And I mentioned that I have something that's like kind of halfway there where I basically have this giant Excel spreadsheet that I have logged every single article of clothing.

54:06I love that. I love how meticulous that is. So if you knew my closet and my living situation, you would understand why it's essential. For context, I think there are probably about like 300 lines, rows on the spreadsheet, each containing an item. Oh my God. And I will say like it doesn't include shoes, bags, belts, hats, a lot of outerwear. But in my spreadsheet, I have like what the item is, descriptions, what season it's good for, whether it's short sleeve, long sleeve, sleeveless, tube top, whatever. if it's a dress, if it's like long, short, somewhere in the middle. Oh, my God. Colors, like predominant colors, whether it's vintage, whether it was a hand-me-down from my mom or a family member.

54:49And I also mark where in my apartment I've stored it. Okay, that's crucial. That's crucial marking where it is. Yeah. I have boxes under my bed, in my closet, in my bureau, in the like front hallway closet. So like I need to know where things are if I need to pull something that's like out of season or whatever. This is amazing. Yeah. This is dedication. It's no clueless closet, but it gets the job done. And I'd be happy to include like screenshots or image of like what the spreadsheet looks like. But yeah, it's partially just like practical. You know, like I live in New York. I live in a small apartment.

55:24And if you know anything about New York apartments, you know that they never come with enough closet space. I know you know. I know that they never come with enough. You know, I moved to Jersey for a house. That place still doesn't have enough closet space for all the. And I finally have a dream walk-in closet that I have to share. But it's still not enough space. And I still don't know where all the clothes are. I still have to have a different dresser. So I get the impulse behind this. But, oh, my God, it seems like a lot of manual work as well. It is. It's so manual. And so, like, what I do basically is twice a year I rotate my wardrobe.

56:00So I put away winter things and take out summer things. So right now, all my winter stuff is in the spreadsheet logged where I've stored it. But it's like inaccessible to me unless I go digging for it. And I was just sick of having to try to find where I put things. And so that's like a big reason for the spreadsheet. But, you know, it doesn't do a lot of the things that the Clueless Closet does, like combine outfits or give me feedback, which honestly, like, I don't want feedback. But there are a lot of apps and things that people have built that kind of mimic the clueless closet. So there's one version of this that is very DIY kind of crafty that is like basically a flip book where someone has printed every article of clothing they have and put it in a little three ring binder.

56:47So this seems like a lot of work. I don't know how you feel. It's a lot of work. Like I love journaling. I have all the tools necessary to make that, and I feel like I need to lie down because that is a lot of dedication, a lot of work. And I kind of do a capsule closet because if you don't know what a capsule closet is, you kind of have a bunch of basics that you've figured out how to mix and match. So you maximize the stuff and reduce closet space. I said try because you can try, and I don't know anyone who's successfully done a capsule closet. Yeah. But yeah, I think I think I sent also another TikTok to you over the weekend.

57:26I went, oh my God, is this? Yeah. Let's look at it. Powered digital wardrobe. You upload photos of your clothes, the background gets removed. Let's be real. When was the last time you wore the t-shirt that's crumpled up in the bottom of your dresser right now? I know for me, the shirts that are down here have not been worn in a very long time. And some of those are shirts I used to wear every single day. I just forgot that I own them. I was tired of this, so I created the solution for it. And this is the solution. It's an app I made called Fitted and it's an AI powered digital wardrobe. You upload photos of your clothes, the background gets removed, and then they get tagged using AI.

57:53Immediately, right here in the pieces tab, I can see every item of clothing that I own, whether I wear it or not. Then I can go to the fits tab, and I can start creating outfits with all of those clothes. So this is integrating everything in my entire closet and making outfits with them, especially these pants. They're the only pants that fit me. This right here is the key to wearing the clothes that you don't normally wear or wearing the clothes you forgot you own. Of course, you find an outfit you like, you can save it. It shows up in your safe fits with all the rest of them. Absolute game changer.

58:17It does take some time to actually upload your clothes to the app, but I promise you once you have them up there, it is the best feeling in the world. Go download Fitted now. Okay, interesting. I mean, yeah, I will say that this type of app has existed for a while where you basically like digitally log all of your clothing. I find the like taking a photo of it, cropping the background, like all of that work to be very tedious and they usually lose me there. I think the problem that we're coming up against is the actual logging of the items that you have. Because there's no way AI is getting around that either.

58:53You have to manually take a picture of all of this sort of stuff. And I don't know if they still do this, but like lookbooks, I think, might be kind of... Polyvore? Do you remember Polyvore? Oh, my God. That's the name I haven't heard in 84 years. I know. But yeah, so I think maybe one way around it for those of us who are not particularly literally adapt is to do a lookbook, which is you just create a little, I started in my camera roll of going like, this outfit is fire. Let me take a picture of it and add it to an album called Lookbook. Yeah. I also have an outfits album of just photos. There's like three in there.

59:32Right. I'm so lazy. Yeah. I mean, it's pretty, in terms of like logging things, the easiest thing is like you snap a photo of your outfit before you leave. And actually, I did do something that I can share a screenshot of or just a quick clip of what I did. But if you have an iPhone, which I guess I shouldn't assume, but if you have an iPhone, you can take a photo of your outfit, open a notes document in the notes app, and then like long press on your body in the photo and copy it, and then just plop it into the notes app. And it's like a little sticker of yourself. And it removes the background.

1:00:07It does everything. And so I have a notes app full of just like little miniature stickers of my outfits of myself. And it kind of needs to be cleaned up a little bit. But I have just like a general feed of all of them. You can also click into them to see it bigger and then like swipe through it like a photo album. but crucially what I use this for is outfits that I have worn to work things because that is like I don't know about you but women's professional wear is so it's a curse it's a absolute it's just so one it's either not fun or it's not comfortable yeah or it's just like people notice if you wear the same thing too many times I've I've had some verge commenters and other commenters when I was Gizmodo that like does she have another shirt and I was like oh my god that's so rude first of all but also but also point taken yeah well it's really hard to like calibrate your personal style to the setting and like the tyranny of women's workwear is something that I just will never ever ever surrender to and Taylor I'm not wearing that I'm sorry I'm not wearing the like little blazer and pencil skirt vibe.

1:01:19I need to feel comfortable. Also, like this video, this podcast, I need to find something that like looks kind of normal on screen that also I'm not having to go buy like a new wardrobe. So yeah, I have a section in my notes app that says work outfits. And when I don't know what I'm doing when it's a night before and I'm freaking out because I have nothing to wear to this conference or whatever, I will just like pick a little Mia sticker outfit to just recreate. Yes, that's genius. I highly recommend. I am going to do that because, like, to your point, anytime there's like, you're going to be on camera, you need to take a photo.

1:01:54I was like, oh, God, what do I have? What do I wear? That is solid, that is not white, that is not, there's just like so many considerations that you have to think of. Not green. That's how you'll come up on camera. Yeah. Yeah, green, you might just be a floating head. Yeah, exactly. So, yeah, if you see us wear repeat outfits. Don't say anything. Don't say anything, but that's the reason. It's because that's, it's, we don't have an infinite budget. We don't have, we don't actually have Cher's closet. I wish. Which is gigantic. I wish. Do we look like we're wearing the same outfits? It's because we pre-taped some of these things.

1:02:28So what are we going to do? Bring half of our closet in and switch out and all of that? No, that's just, although I have done that on certain occasions for certain videos. So that's just dedication. Yeah. If The Verge wants to create a closet for me in the Vox Media office, I will not say no. Jim Bankoff. Neelai. Neelai. Neelai. Can we have a Shara's closet that we share? Can we take over your office while you're on leave and make it into a closet? Yeah. What if we have a Shara's closet that we can all share? Huh? Eh? I like it. I like it, too. The last point I'll make, too, is, like, the AI-ification of this type of feature or tool.

1:03:09for me it probably wouldn't work because so much of clothing is like tactile and sensory and even though things like a shirt and then pants separately like when you slide them next to each other on top of each other it looks normal there are so many like nuances to how clothing falls on the body that doesn't mean it will work that's why you need to like try on outfits to see that's the thing i have about that one guy in the tiktok of the fitted app it's like you're taking pictures of the clothes, but not on you. There's just certain ways that it's like, oh, theoretically, this crop top and this pair of jeans would look good, but actually, that's not a high enough rise jean for me.

1:03:49So when I put it on, I don't like the way it looks, that sort of stuff. So, you know, AI is not always going to be able to distill what you like and what your personal style is. So, eh, I don't know. I think kind of diminishing returns on something like that for all the work that you would put in to logging all of your clothing. Me personally, it probably would not be worth it. Maybe you're different though. But I do really like the just like take a photo of your outfit and throw it in an album for when you really cannot be bothered to decide what to wear. Lookbooks. Lookbooks are the answer. Go old school.

1:04:24I like it. Okay, that's it for The Verge Cast. Thank you to everyone on the show and thank you for listening. There's a whole lot more stuff from this conversation at TheVerge.com, and we will drop some links in the show notes, but also go read TheVerge.com. You can find our bylines there and maybe even subscribe to The Verge. As always, if you have thoughts, questions, feelings, you can email us at vergecast at TheVerge.com or keep calling the hotline with all your great questions. That number is 866-VERGE-11. I sound like an infomercial person. That number is 866-VERGE-11. We love hearing from you.

1:05:02Send us all your thoughts and questions and ideas for what we should do on this show. And we do a hotline question every week, so keep them coming and we'll answer them. This show is produced by Eric Gomez, Brandon Kiefer, Travis Larchuk, and Andrew Marino. The Vergecast is a Verge production and part of the Vox Media Podcast Network. Jake will be back on Friday to discuss all the news from the week. And thank you, as always, for listening. See ya.

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