Why a Tariff Ruling Could Mean Consumer Relief

13 Feb 2026 · 5 min · 2 chapters

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Podcast Summary: Thoughts on the Market - Why a Tariff Ruling Could Mean Consumer Relief

Episode Overview

  • Title: Why a Tariff Ruling Could Mean Consumer Relief
  • Host: Arunima Sinha, U.S. and Global Economics Team, Morgan Stanley
  • Air Date: February 13, 2026
  • Description: Arunima Sinha discusses the implications of a Supreme Court decision regarding the International Emergency Economic Powers Act (IEEPA) and how it could reshape consumer prices, retail margins, and inflation outlook.

Key Concepts

  1. Supreme Court Decision on IEEPA
  2. The Supreme Court is determining the extent of the U.S. president's authority to impose tariffs under IEEPA.
  3. IEEPA: A significant legal framework for many current consumer goods tariffs.
  4. The ruling could lead to a reduction in tariffs on everyday items, impacting:
  5. Prices at retail
  6. Margins for retailers
  7. Inflation outlook for consumers
  1. Current Tariff Rates
  2. Effective tariff rates on consumer goods are approximately 15%.
  3. Anticipated post-ruling rates could drop to the mid-11% range.
  4. Tariffs on all goods average around 10%.
  1. Remaining Tariffs
  2. The ruling will not eliminate all tariffs; other tariffs such as:
  3. Section 232: National security tariffs
  4. Section 301: Tariffs related to unfair trade practices
  5. Key sectors like autos and metals will remain unaffected by the IEEPA discussion.
  1. Consumer Goods Impact
  2. Categories with high IEEPA-related tariffs:
  3. Apparel and Footwear: 60% of tariffs
  4. Furniture and Home Improvement: Over 70%
  5. Toys, Games, and Sporting Equipment: More than 90%
  6. A curtailing of IEEPA authority would have significant category-level effects.
  1. Economic Implications
  2. Price Dynamics:
  3. About 60% of tariff costs typically passed to consumers over 2-3 quarters; gradual effect.
  4. Margin Dynamics:
  5. Potential for immediate relief on margins, positively influencing:
  6. Hiring
  7. Investment
  8. Earnings in the retail and consumer supply chains.
  9. Lower tariffs may contribute to a broader return to goods disinflation starting in Q2 2026.
  10. Particularly beneficial for middle- and lower-income households affected by tariff-driven inflation.
  1. Conclusion
  2. The outcome of the IEEPA ruling is not solely a legal matter; it is also about timing and economic adjustment.
  3. A potential shift in the tariff landscape could rapidly alter economic implications, leading to changes in retail margins and consumer prices.

Key Takeaways

  • Monitor the upcoming Supreme Court decision regarding IEEPA for its potential to reshape tariff structures.
  • Understand the connection between tariffs, consumer prices, and economic health, particularly for vulnerable populations.
  • The ruling could have immediate effects on market margins, with longer-term implications for consumer pricing and inflation.

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Chapters

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Understanding the AIPA and Its Implications

0:45 to 3:00

Exploration of the Supreme Court's potential ruling on AIPA and its effects on tariffs.

“As of now, effective tariff rates on consumer goods are running about 15%, and that's based on late 2025 November data.”

Effects of Tariff Changes on the Economy

3:00 to 4:11

Discussion on how tariff changes impact prices, margins, and consumer behavior.

“But in the near term, fully replacing AEPA-based tariffs on consumer goods may not be straightforward, especially given ongoing affordability concerns.”
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Transcript

Automatic transcript. May contain errors.

0:00Arunima Sinha:Welcome to Thoughts on the Market. I'm Arunima Sinha from Morgan Stanley's U.S. and global economics teams. Today, how a single Supreme Court ruling could change the tariff math for U.S. consumers. It's Friday, February 13th at 10 a.m. in New York. The U.S. Supreme Court is deciding whether the U.S. president has legal authority to impose sweeping tariffs under AIPAA. That decision could come as soon as next Friday. AIPA, or the International Emergency Economic Powers Act, is the legal backbone for a significant share of today's consumer goods tariffs. If the Supreme Court limits how it can be used, tariffs on many everyday items could fall quickly, affecting prices on the shelf, margins for retailers, and the broader inflation outlook.

0:52Arunima Sinha:As of now, effective tariff rates on consumer goods are running about 15%, and that's based on late 2025 November data. And that's quite a bit higher than the roughly 10 % average, which we're seeing as tariff on all goods. In a post-AIPA scenario, we think that the effective tariff rate on consumer goods could fall to the mid-11 % range. It's not zero, but it is meaningfully lower. An important caveat is that this is not going to be eliminating all tariffs. Other trade tools like Section 232s, which are the national security tariffs, Section 301s, the tariffs that are related to unfair trade practices, would remain in place.

1:38Arunima Sinha:Autos and metals, for example, are largely outside the AIP discussion. The main pressure point, we think, is consumer goods. AIPA has been used for two major sets of tariffs, the fentanyl-related tariffs on Mexico, Canada, and China, and the so-called reciprocal tariffs applied broadly across trading partners. And these often stack on top of the existing tariffs, such as the MFN, the most favored nation rates, and the Section 301 duties on China that were already existing before 2025. The exposure is really concentrated in certain categories of consumer goods. So, for example, in apparel and footwear, about 60 % of the applied tariffs are AIPA-related.

2:24Arunima Sinha:For furniture and home improvement, it's over 70%. For toys, games, and sporting equipment, it's more than 90%. So if the AIPA authority is curtailed, the category-level effects would be meaningful. There are caveats, of course. The court's decision may not be all or nothing, and policymakers could turn to alternative authorities. One example is Section 122, which allows across-the-board tariffs for up to 15 % for 150 days. So tariffs could just reappear under different tools. But in the near term, fully replacing AEPA-based tariffs on consumer goods may not be straightforward, especially given ongoing affordability concerns.

3:11Arunima Sinha:So how does that matter for the real economy? There are two key channels, prices and margins. On prices, we estimate that about 60 % of tariff costs are typically passed through to the consumers over two to three quarters, but it's not instant. Margins, though, could respond faster. If companies get cost relief before they adjust prices downwards, that creates a temporary margin tailwind. That could influence hiring, investment, and earnings across retail and consumer supply chains. Over time, lower tariffs could also reinforce that broader return to core goods disinflation starting in the second quarter of this year.

3:54Arunima Sinha:And because tariff-driven inflation has weighed more heavily on the middle and lower income households, any eventual price relief could disproportionately benefit those grips. At the end of the day, this isn't just a legal story. It is a timing story. If AIPA authority is curtailed, the arithmetic shifts pretty quickly. Margins move first, prices follow later, and the path back to goods disinflation could accelerate. That's why this is one ruling worth watching before the gavel drops. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share our thoughts on the market with a friend or colleague today.

4:41The preceding content is informational only and based on information available when created. It is not an offer or solicitation, nor is it tax or legal advice. It does not consider your financial circumstances and objectives and may not be suitable for you.

From the publisher

Arunima Sinha, from the U.S. and Global Economics team, discusses how an upcoming Supreme Court decision could reshape consumer prices, retail margins and the inflation outlook in 2026.

Read more insights from Morgan Stanley.


----- Transcript -----


Arunima Sinha: Welcome to Thoughts on the Market. I'm Arunima Sinha from Morgan Stanley's U.S. and Global Economics Teams.

Today: How a single Supreme Court ruling could change the tariff math for U.S. consumers.

It's Friday, February 13th at 10am in New York.

The U.S. Supreme Court is deciding whether the U.S. president has legal authority to impose sweeping tariffs under IEEPA. That decision could come as soon as next Friday. IEEPA, or the International Emergency Economic Powers Act, is the legal backbone for a significant share of today's consumer goods tariffs. If the Supreme Court limits how it can be used, tariffs on many everyday items could fall quickly – affecting prices on the shelf, margins for retailers, and the broader inflation outlook.

As of now, effective tariff rates on consumer goods are running about 15 percent, and that's based on late 2025 November data. And that's quite a bit higher than the roughly 10 percent average, which we're seeing as tariffs on all goods. In a post IEEPA scenario, we think that the effective tariff rate on consumer goods could fall to the mid-11 percent range.

It's not zero, but it is meaningfully lower.

An important caveat is that this is not going to be eliminating all tariffs. Other trade tools – like Section 232s, which are the national security tariffs, Section 301s, the tariffs that are related to unfair trade practices – would remain in place. Autos and metals, for example, are largely outside the IEEPA discussion.

The main pressure point we think is consumer goods. IEEPA has been used for two major sets of tariffs. The fentanyl-related tariffs on Mexico, Canada, and China, and the so-called reciprocal tariffs applied broadly across trading partners. And these often stack on top of the existing tariffs, such as the MFN, the Most Favored Nation rates, and the section 301 duties on China that were already existing before 2025.

The exposure is really concentrated in certain categories of consumer goods. So, for example, in apparel and footwear, about 60 percent of the applied tariffs are IEEPA related. For furniture and home improvement, it's over 70 percent. For toys, games, and sporting equipment, it's more than 90 percent. So, if the IEEPA authority is curtailed, the category level effects would be meaningful.

There are caveats, of course. The court's decision may not be all or nothing. And policymakers could turn to alternative authorities. One example is Section 122, which allows across the board tariffs for up to 15 percent for 150 days. So, tariffs could just reappear under different tools. But in the near term, fully replacing IEEPA-based tariffs on consumer goods may not be straightforward, especially given ongoing affordability concerns.

So, how does that matter for the real economy? There are two key channels, prices and margins. On prices we estimate that about 60 percent of the tariff costs are typically passed on to the consumers over two to three quarters, but it’s not instant. Margins though could respond faster. If companies get cost relief before they adjust prices downwards, that creates a temporary margin tailwind. That could influence hiring, investment and earnings across retail and consumer supply chains.

Over time, lower tariffs could also reinforce that broader return to core goods disinflation starting in the second quarter of this year. And because tariff driven inflation has weighed more heavily on the middle- and lower-income households, any eventual price relief could disproportionately benefit those groups.

At the end of the day, this isn't just a legal story. It is a timing story. If IEEPA authority is curtailed, the arithmetic shifts pretty quickly. Margins move first, prices follow later, and the path back to goods disinflation could accelerate. That's why this is one ruling worth watching before the gavel drops.

Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share thoughts on the market with a friend or colleague today.

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