Erling Haaland, crypto billionaires, and the foxes incident

16 Jul 2026 · 39 min · 18 chapters

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In short

The episode covers two main topics: (1) how social media memes around footballer Erling Haaland can be used to “soft launch” racist/eugenic ideas during the England–Norway World Cup match, including the surge of “phenotype” language; and (2) the BBC doc “The Tech Billionaire Takeover,” arguing crypto billionaires and blockchain advocates want to reshape society via “network states,” with voting/governance tied to token ownership. It also discusses ADHD misinformation online: NHS waiting lists rising (21,000 in 2019 to ~270,000 by Dec 2025), TikTok/hashtag inaccuracies, and how self-diagnosis can delay care for people who need it.

Guests

Justin Sun (crypto billionaire; accused of fraud/market manipulation; Tron allegations; denies; settled SEC; known for stunts like the $6.2m banana); Curtis Yarvin/Mencius Moldbug (dark enlightenment figure; argues democracy failed; praises corporate monarchy); Melissa Basol (Cambridge social psychologist on self-diagnosis psychology).

Notable examples

Liberland micronation; World Liberty Financial stablecoin USD1; Haaland “Brout Summer”; Matt’s “foxes incident” illustrating ADHD.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Exploring Tech Billionaires

0:00 to 0:37

Discussion on the new documentary about tech billionaires and their societal impact.

“This BBC podcast is supported by ads outside the UK.”

Exploring Tech Billionaires

1:23 to 1:50

Discussion on the new documentary about tech billionaires and their societal impact.

“This week, though, we have got your new doc.”

Erling Haaland and Social Media

1:50 to 3:56

Analyzing the cultural impact of footballer Erling Haaland on social media.

“But there's a darker side, isn't there, as predicted?”

Racism in Sports Discourse

3:56 to 4:45

Examining the emergence of racial discussions surrounding the World Cup.

“And it feels like that discourse happens every time.”

Crypto Billionaires and Their Influence

4:45 to 8:13

Insightful conversation on tech billionaires' views and their crypto ventures.

“Yeah, this idea of like who gets to represent certain countries, which I guess the World Cup at its core is kind of about nationality.”

The Role of Blockchain in Society

8:13 to 13:00

Exploration of how blockchain technology could reshape governance and society.

“And they are the ones with the real power and the genius to kind of run the world.”

Micronations and Tech Bros

13:00 to 14:02

Discussing the implications of tech billionaires creating their own micronations.

“with like a couple of like tree houses and tents.”

The Rise of Tech Bro Micronations

14:02 to 16:50

Explore how tech billionaires envision replacing nation-states with networked communities governed by code.

“But yeah, they think that they're superheroes and that they can save society and the government is just outdated.”

Curtis Yarvin and the Dark Enlightenment

16:50 to 18:13

Understand Curtis Yarvin's controversial ideas on governance and democracy.

“where you are, rather than a citizen, you're kind of a shareholder in a corporation.”

A New Kind of Monarchy?

18:13 to 19:44

Delve into the notion of tech leaders as modern kings in a changing political landscape.

“He's slightly inescapable if you're consuming that kind of content.”
Show all 18 chapters

The Hypocrisy of Tech Libertarianism

19:44 to 21:45

Discuss the contradiction in tech billionaires advocating for liberty while seeking power.

“I imagine there's a threat leans towards kings.”

The ADHD Conversation: Diagnosis and Misinformation

21:45 to 27:20

Examine the social media impact on ADHD awareness and the challenges of genuine diagnosis.

“I think that's the issue, the kind of pseudo bit.”

The Foxes Incident: A Personal Story

27:20 to 28:01

Hear a humorous and chaotic anecdote illustrating the challenges of living with ADHD.

“And they do things like they make you sit down.”

Exploring ADHD and Misinformation on Social Media

28:01 to 29:14

Learn about the impact of social media on ADHD self-diagnosis and misinformation.

“But then when you stop taking it, say, in the evening or whatever, you just feel terrible.”

Psychological Factors in Self-Diagnosis

29:15 to 31:04

Discover the psychological effects that lead people to self-diagnose ADHD.

“So that's useful for people actually understanding more about ADHD and perhaps whether they have it.”

Community, Identity, and Self-Diagnosis

31:05 to 34:26

Understand how community identification affects the perception of ADHD diagnoses.

“And repeated exposure to content telling us why we might be underdiagnosed doesn't just nudge us towards the belief.”

The Complexity of Online Medical Misinformation

34:27 to 36:13

Examine how social media alters perceptions of medical information and trust.

“And yeah, it has to some people has become a kind of in-group cool factor, an identity for them.”

Influencers, Solutions, and Misinformation

36:14 to 37:30

Analyze the unqualified solutions influencers promote for ADHD and mental health.

“So it's now become in some online subcultures a kind of badge of honor to be autistic.”
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Transcript

Automatic transcript. May contain errors.

0:00This BBC podcast is supported by ads outside the UK.

0:30business needs in one place, saving you time, headaches, and serious money. Stop paying for missing pieces. Go to odoo.com. That's O-D-O-O dot com to learn more. With the new Schwab Teen Investor Account, teens can gain hands-on investing experience and build positive money habits. It's an account co-owned by you and your teen, so you can monitor and engage with the account while your teen learns how to invest and manage money. Learn more at schwab.com. Matt, you are back. Have you missed your very uncomfortable chair? Haven't missed the chair. I've missed all of you, though. Rachel, my friend Rachel said she had a very nice time with you last week.

1:09Good, we loved it. We were chatting all about solo-maxing, hetero-pessimism, and femicels, trad wives. I'm glad she was there to replace it, because I don't know what any of those words mean. It was very like women have a podcast vibe, and everyone can go back and listen to it. That was last week's episode. This week, though, we have got your new doc. My new documentary, which you can see on BBC iPlayer. Yeah, which is all about the tech billionaire takeover. So I spent a year hanging out with tech billionaires to find out what they envision for the future of our society. Spoiler, lots of crypto.

1:40Lots of crypto. And also we're going to talk about ADHD, the rise in ADHD diagnoses and people seeking diagnosis and misinformation about ADHD online. Yeah, exactly. Which kind of connects back to when we were talking about medical misinformation a couple of weeks ago and is about misinformation around mental health on social media and the impact that that can have. but but but before we get to your doc let's talk about one of your favorite people it's not just in bieber it is erling holland erling brout holland he is a footballer for anyone who isn't into football there has never been an athlete more made for social media than erling holland his look his gait his ability he's he's norwegian and he does these snapchats like really jokey content i mean there's this video of him like going shopping for like a cowboy hat and cowboy boots and he's like yeah kind of like shopping everything he does is funny somehow and he's such an incredible talent and he's like almost single-handedly like driving norway to the semi-finals potentially well we should say oh yeah we're recording this before the england norway game so so this could actually be a very triggering topic trigger warning we're talking about erling holland um the reason we're talking about in those because we've discussed the pos vibes of world cup social media content.

2:54But there's a darker side, isn't there, as predicted? Yeah, there is a darker side. And particularly around Holland being claimed as, well, basically as an Agartha. If you don't know what that is, you need to listen to our episode on Agartha. For anyone who's forgotten, it's the whole white monster energy drink, neo-Nazi symbolism under an iceberg thing. If you don't know what that is, then you really need to go back. That's elucidated nothing. But the idea is that a lot of racist and kind of eugenicist people online are talking about Holland as a kind of Aryan phenotype. And there's a lot being spoken about the matchup between England and Norway as a matchup between his traditional kind of Aryan Norwegian phenotype.

3:35And for example, Anthony Gordon, who people jokingly refer to as someone you could imagine at the Battle of Agincourt, because he kind of looks like a medieval English person. Yeah, they're both blonde, white. Exactly. Anthony Gordon is from the UK place for England. And yeah, and the kind of underlying sentiment here is that race has now being thrown at this World Cup in a big way by lots of people on social media. And there's a lot of discussion over, like, is the English team English? And it feels like that discourse happens every time. But I think the thing I've noticed quite distinctly this World Cup is that often some of this stuff will start as what seems to be a joke.

4:09And I guess, you know, lots of the Agarthen content that you've told me about is stuff that seems like on the surface of it, like a bit funny or a bit absurd, but actually has much more sinister undertones. And it's kind of the same with this, right? Like there are obviously people who are just joking about Harland and saying like he seems a bit like a caveman. Or there are people joking about Anthony Gordon, you know, comparing him to Princess Diana and then also comparing him. Oh, he does look a bit like Wester. Oh, that's a whole thing. I can't believe you've missed that trove of memes. I'm well in that side of X.

4:36But yeah, and then there are people who either co-opt that humour and or kind of use the humour to soft launch their racist, implicitly racist ideas. Yeah, this idea of like who gets to represent certain countries, which I guess the World Cup at its core is kind of about nationality. And you can see how then the conversation gets subverted in that way. Exactly. And the word phenotype is now surging on social media in reference to people like Holland. That term has risen a lot. It's kind of a code word for eugenics often in recent times. and also this idea amongst some racist accounts that like the left must be so pissed off that the best footballer in the world right now is a kind of white Viking from Norway but it's like guys one of the best footballers in the world is a black woke Frenchman I start to learn how to cook What's the Mbappe special?

5:23For example nothing Some of the stuff about Haaland is less sinister Are you having a... Most of it is Most of it is, yeah Are you having a Brout summer? I hadn't heard that We're not sure whether England will be having a Brat Summer after. Whether it is or isn't a Brat Summer will be defined by the events one week prior to this podcast being released. Obviously, that is referring to the Brat Summer phenomena of two years ago, which was Charlie XCX's album coming out and everyone saying it was Brat Summer. Now people are taking Harlan's double-barrelled name on his shirt and saying that they're having a Brat Summer.

5:58And there's loads of younger Norwegian fans, particularly younger Norwegian women, who are like posting TikToks in t-shirts saying Brout Summer. So maybe we love Brout Summer or maybe we hate it. That remains to be seen.

6:17So Matt, tell me about this new doc. Essentially, crypto billionaires try and take over everything. That's, yeah, that's pretty much it. So the doc is called The Tech Billionaire Takeover. and it's essentially trying to answer the question of what is the future that our kind of tech billionaire overlords are envisioning for all of us because they are increasingly kind of taking control of and influencing our society if you look at the the news in in this country in the uk right now is all about um nigel farage receiving a five million pound gift from a crypto billionaire in the US. The crypto industry is the biggest lobby in the country.

7:00So in the last election cycle, they contributed more than the fossil fuel industry. I've been hanging out with a couple of tech billionaires, a lot of tech millionaires over the past kind of almost two years now. What's their vibe first? Like if you're going to summarize, because I think a lot of people will have preconceived ideas about what that kind of person would be like to hang out with. I think one thing I've noticed about billionaires is they tend to, because they're so often surrounded by people who either work for them or are trying to get their money or who are somehow not genuine or are there to support them.

7:31Like they kind of often saw me as like one of the few genuine, like, yeah, like a friend, something they could actually open up to. Because I'm a journalist, I'm not trying to get any money from them. I'm not working for them. So they kind of opened up quite a lot to me. And, you know, a lot of these tech billionaires, they're just they care more about sci fi and video games. And that's the kind of stuff that we talked about a lot. But one thing that also is true about tech billionaires is they do believe genuinely in many cases that their technology and their brains have the power to completely rewrite how our society is run.

8:05A lot of them are, you know, cozying up to the Trump administration now, but they see Trump and his office and the government itself as something kind of ephemeral and fleeting. And they are the ones with the real power and the genius to kind of run the world. And they really do believe that. And increasingly, the way that they envision our world and our society to be run is through cryptocurrency and the underlying technology of cryptocurrency, which is the blockchain. So who are the standout characters, people that you met? Because it feels like there's a kind of cast, like there's these names I've recognized and I've seen pop up, but I don't actually know huge amounts about.

8:41So a lot of people have seen in the news that the Trump family has made billions through their crypto ventures. Well, their primary crypto venture is a company called World Liberty Financial, which sells a what's called a stable coin, which is a cryptocurrency that's theoretically always worth the same thing as one dollar called the USD1. They've profited billions from that. Now, the initial lead investor in Worldly We Financial is a Chinese crypto billionaire called Justin Sun. And he is the main character of the film. I don't understand why this doesn't get more coverage, why more people aren't talking about this.

9:16Because Justin Sun himself, he's someone who's been accused of financial fraud, of market manipulation. his cryptocurrency platform, Tron, which is a blockchain, which we can explain more about later, was accused of being the blockchain on which the majority of illicit crypto transactions happened. It's where mafia organizations, where Hamas, Hezbollah, allegedly kind of laundered their money and stored their money. Justin Sun denies those allegations and actually has now settled out of that SEC lawsuit with the US government and also claims that Tron, his platform, is kind of leading the way in combating illicit transactions.

9:55And they've seen a huge decline because of that. But I've hung out with him in Hong Kong, in Manhattan, when he rang the NASDAQ bell to celebrate his company becoming publicly listed on the most prestigious tech stock exchange, the NASDAQ. He basically is known for outlandish stunts, right? Like if you've heard of Justin Sun, you've probably heard him as the guy who bought the banana duct tape to a wall. Yes, yes, yes, yes. So that was like an art piece, which was a banana duct tape to a wall called Comedian and he bought it for$6.2 million and then ate it. That's the kind of stuff he does. It's kind of like being a sort of incredibly rich troll.

10:32Yeah, exactly. He also spent$28 million going to space on Jeff Bezos' Blue Origin flight. And he called me right afterwards to tell me about the experience, you know, and I think he's probably aware that when he does these stunts, the value of his crypto holdings go up because his profile goes up. And this is the thing about crypto and the internet and social media is so much of crypto, arguably all of crypto, is just garnering attention around a cryptocurrency or product through social media, through stunts. A huge portion of Twitter is now just people, just accounts that exist solely to pump particular cryptocurrency products by attaching them to news stories, events, viral stories, trolling, whatever.

11:15Why do you think that he let you spend so much time with him? Well, partially because he's always been keen for attention, I think, is what you can see from the fact that he ate the$6.3 million banana. Partially also because he is keen to talk about his vision for the future of society. I mean, he explains to me that he believes that the technology that underwrites cryptocurrency, the blockchain, which is essentially a kind of decentralized, encrypted, automatic way to use software to implement transactions on cryptocurrency, that same technology could also be used to run society itself, voting, governance, the allocation of budget.

11:56I think in the future, eventually, the US general election, presidential election, will run up blockchain too, because it's just better. I believe in the technology rather than government force. So I think that's the whole, I think, new technology-based libertarian is all about. Blockchain and internet technology we have today is empowered individuals rather than organizations. I think that's very important. That's also why I believe the government will be useless because of technology involvement. Not only does he think this could be an act in our society as it is today, that he's actually been elected the prime minister of a small micronation called Liberland that uses blockchain technology to run its entire governance.

12:47Where is the Liberland? It's on a kind of contested bit of land on the Danube River between Serbia and Croatia, which I also went to. What was it like? Well, it wasn't much right now. It was kind of like a muddy spit of land, really, with like a couple of like tree houses and tents. And it has the backing of Justin Sun and 30 other billionaires as well, right? because this is one of many kind of micro nations that all run the blockchain. There's one called Prospera in Honduras. Peter Thiel has his Seasteading Institute. Another one is Draper Nation, which was created by Tim Draper. He's a kind of a billionaire tech investor.

13:25And, you know, I interview him in the film as well. I go to Draper University, which is his kind of like, it's half university, half dragon's den. It basically trains people how to be tech startup founders. And so they're competing for investment from Draper's investment fund. And also, like, if you ever wanted to understand the culture of Silicon Valley and the psychology of the people who try and become tech startups. I mean, look, all I'll say is this. They're told that they are superheroes. And in the graduation ceremony, they have to put on a cape and, like, jump into, like, a ball pit, basically, as though they are superheroes.

13:59And I did this as well, by the way. In the film. But yeah, they think that they're superheroes and that they can save society and the government is just outdated. It's inefficient. I think one of the concerns that critics have about this is essentially these tech bros are turning themselves into sort of like mini governments, right? I mean, we're talking about like these micro nations and this idea that you can basically just sort of set up your own little mini kind of country and then run everything as you'd like. And you have a huge amount of power and influence because you're incredibly rich.

14:32Exactly. And that's written into the code, the constitution of these countries. The more tokens, the more... But they're not elected, right? Like they're just... Well, they're elected on the blockchain, but you get more votes if you have more tokens on the blockchain. So it's actually about money. Yeah, the victory you are, the more votes you have. I mean, I guess in some ways, most elections are about money and the ability to campaign. But ultimately, in a democracy, that's very different from in these micronations. I guess the point I'm trying to make is that these people being chosen to run these micronations obviously doesn't really impact the very, very small number of people who inhabit those micronations necessarily, but it does affect how the rest of the world works.

15:10So what a lot of these tech billionaires believe is that nations and nation states are going to be replaced with something that they call network states, where it's like an online community where the law is computer code, essentially. There is no central government. And these countries, these states will compete for citizens in the way a company competes for customers. So like you could switch from one country to another, just like you could switch gym memberships. And Liberland is an example of one of these, right? Now, in theory, it could be democratic if each person got one vote, right? In order for that to work on the blockchain, people would have to figure out how to have your identity exist on the blockchain, which some people are working out.

15:53But until that happens, the way you get votes is by purchasing tokens, which means the richer you are, the more votes you have. And what do we know about the origins of these ideas? Where have they come from? So a lot of these ideas can be traced back to a guy called Curtis Yarvin, who wrote under the online moniker Mencius Moldbug. And he's basically like he's been called the founder of the dark enlightenment. So he's a kind of near reactionary thinker who his views are notoriously confusing. I met him in California and it was very hard to get a word in edgewise, but he sort of believes that basically democracy has failed and it doesn't work.

16:31And I think one of the reasons for that is that like people want less immigration, but immigration remains high, according to him. And therefore, it should be replaced with something more akin to a kind of corporate monarchy. And essentially, like we should have tech CEO kings running these kind of network state like corporate countries. where you are, rather than a citizen, you're kind of a shareholder in a corporation. People can very easily see that there's a very simple analogy between a company and a state. When we look at any functional structure that involves more than a few people, we always see that it is organized as a monarchy.

17:11We always see a pyramid-shaped org chart. A company has a CEO, an army has a general, a film has a director. This is just nothing other than monarchism. So the patchwork system is an idea that's orthogonal to that. It's the idea that the greatest human flourishing has been seen historically in periods with large numbers of small states. When you look at a corporation in a way, it's a kind of virtual state. It's like a state at a lower level. It pretends to be a state, but Microsoft can't really attack Oracle by sending troops of thugs to Oracle's headquarters to go beat up the engineers. Right.

17:46Although they probably should. And, you know, this all sounds absolutely insane, but this is someone who's won the praise of people like Peter Thiel, like J.D. Vance, the vice president. So a lot of the most powerful people in the world are actually looking to these thinkers and these ideas for how society will run in the future, no matter how crazy they sound. And Curtis Yarvin is someone I've heard of because he is a bit of a favorite, really, with right wing YouTubers. I mean, he's the kind of person that just sort of pops up everywhere. Yeah. He's slightly inescapable if you're consuming that kind of content.

18:16This week on Rufo and Lomas, we're talking to the dissident, right, intellectual Curtis Yarvin. Curtis Yarvin, also known by the pen name. You're going to have to pronounce the first word for me. Minchus Moldbug. There's this guy, Curtis Yarvin, who's written about some of these things. Curtis Yarvin is with us. Google him. That's a brilliant trick. We got a special guest here. Curtis Yarvin, it's great to have you on. Curtis Yarvin, a genuinely interesting person. We're honored to have him with us today. Thank you for that lovely intro, Tucker. I'm pleased to be here. Oh, no. No, this is one of those conversations where - Does that sound too fake?

18:47Was that too fake? He's all over social media. He kind of looks like Johnny Ramone. He has like a leather jacket, like long black hair and a very idiosyncratic way of speaking. But he genuinely believes that like we should have a hereditary monarchy, you know, held accountable by a kind of corporate board. What you're talking about really reminds me of, like when you mentioned the tech bro kings, essentially, really reminds me of how some of the Scandinavian countries, so Denmark and Finland, actually appointed ambassadors to the social media companies. And they treat the social media companies like governments.

19:23And so they deal with them as though they're kind of like a nation state in and of themselves. Because essentially they are as powerful, if not more powerful than a lot of governments. And to some extent, that just fits into this realm that you're describing, where tech bros become so powerful and influential that they actually... They actually are kings. Yeah. They are literal kings. Or queens. Or queens, yeah. I imagine there's a threat leans towards kings. And the blockchain technology will also allow this world supposedly to come about because you can use blockchain like a kind of computer code version of law to ensure that the hereditary monarchy is stable and that the government acts in the interests of the people.

20:06and if not i mean he was saying all sorts of things like the corporate board that runs the country could like shut down all guns everywhere using something he referred to as a crypto dingus that like uses encryption to like shut it's like a kind of you know the nuclear football like it would be like that but for every gun in society so basically what you realize is like all this stuff comes from like the sci-fi like it sounds like gaming adult brains yeah yeah essentially like adolescent brains in like rich older men who now kind of run our world. Essentially quite a few of these tech billionaires who seem to be setting themselves up in opposition to current political systems, governments who they feel kind of don't work anymore, don't represent the average person, are outdated, are behind, whatever, are actually either connected to those political systems and actually kind of welcomed into them and or are at war with them, but in such a way that they're still kind of like very sort of intermingled with certain bits of the political world.

21:05And therefore it feels, again, a bit hypocritical because, you know, what they're proposing is ultimately a load of faceless millionaires or billionaires also being in charge of stuff. And it seems to be more about them just wanting to have the power rather than it being about making sure that governments, quote unquote, are held accountable. Exactly. It like it dresses itself up as this kind of tech libertarianism that takes the power back from the government and gives it to the people but really what it does is it ends up giving it to the people who control the technology and that just so happens to be them

21:45matt i've had several messages from people getting in touch about how lots of content relating to adhd or other neurodivergent conditions have been popping up on their social media feed So much so that they kind of feel like, oh, wait a sec. Like, am I experiencing this? Have I got ADHD? Have I got autism? Lots of kind of pseudo psychology. I think that's the issue, the kind of pseudo bit. Exactly. And it's really interesting to try and parse this out from the genuine rise in ADHD diagnoses versus, you know, how much of this is just people who think they might have ADHD because they've seen something on social media.

22:20The NHS monitoring data shows that the number of people waiting for an ADHD assessment rose from 21 ,000 in April 2019 to around 270 ,000 by December 2025. So it's a huge rise. And that's kind of the reason we're talking about it, because there is a lot of content about this. And it can be quite tricky, actually, to figure out what's true and helpful and what's misleading. Here's how to tell if a girl has ADHD in under one minute. These signs are going to be weirdly specific and probably creep you out a little bit. This is what it's like inside the mind of someone with inattentive ADHD like me.

22:576 signs that you may be suffering from ADHD, also known as a deficit of attention, hyperactivity. And 10 signs to recognize that you have ADHD. The last one is the most problematic. I'm 27, I just got prescribed ADHD medication, so I want to talk about some of the symptoms that made me realize I need to see a psychiatrist. There's been a fair bit of research done into this in recent months and years. There was this study that came out last year about how there are 28 billion views on the hashtag ADHD. So we're talking about like a huge section of content. And you can see how easily misinformation and inaccuracies can be baked into that, which is something that quite a few experts, clinicians have warned about.

23:36I'm sure there are people booking in for ADHD assessments who very much have it. There also could be a lot of people who don't have it but have convinced themselves they have. Yeah, I mean, it's such an interesting topic because on the whole, increased awareness around mental health issues is a good thing. For example, the rise is in ADHD diagnoses and people seeking a diagnosis. But the population prevalence of ADHD has been constant. Around 5 % of children, 3 % or 4 % of young people and adults in this country have had ADHD. But the number of people who are actually getting diagnosed with it is because of the administrative awareness, people who are actually getting the help.

24:14Who are essentially questioning whether it happened. Yeah, it has increased. But obviously that jump from 21 ,000 to 270 ,000 is huge. So clearly, you know, a lot of social media self-diagnosis is going on. And that comes from a lot of these creators are basically saying things like, if you don't clean your room and like if you do your homework late, then like you have ADHD. And you actually do have ADHD, don't you? Yeah, so I do have ADHD. I got an official diagnosis of ADHD. and to be fair I do think that like social media played a role in that actually because it happened when I was writing my last book and it was just so difficult like I've always had things right like I wrote my dissertation in like basically one 24-hour period and this is like a history dissertation at uni that's like zero to complete in 24 hours it's not like you're enjoying your life more because you're not working you're more distracted or you're more stressed out because you're not working and you just don't have the executive function to actually like do what you know needs to be done which is like sit down and actually do the thing and it's also affected my life and like lots of other ways too like there was the have I ever told you about like um the the foxes incident no I mean I don't know if how much I would definitely remember if something called the foxes incident like I discussed I think this is ADHD I came home from holiday and like foxes had been living inside my house basically and like i remember my girlfriend's reaction we walked through the door i was like no wait just don't come in don't come in and she was like what matt what the first thing i noticed there was like ai fruit yeah basically she is so i walked through the door and the first thing i noticed is like slightly colder than normal and my doc martens are like scattered across the floor i'm like that's weird i pick one up i tip it over and like a bunch of basically piss comes out and i'm like what is going i look into the living room and it is just a nightmare scenario.

26:05There's like fox shit like everywhere. They were like sleeping in our bed. Like even to this day, my girlfriend's like, I can't imagine them shrieking in the bed. And they went into the pantry. The one thing they decided to eat was my like hot chocolate powder, which they could have just eaten there on the floor. But they took it over to the white sofa, the most expensive out of my own. And they ate it there. And then they discovered that chocolate is poisonous to foxes. So they like threw up and diarrhea'd the chocolate all over my white sofa. So it was bad for them and for me. And like, I'm seeing all of this and I'm like, oh my God, she's going to, and she was pregnant, by the way.

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26:41She's like, I was like, please don't come any further. And she's like, what Matt, what? And basically I had left the back door like fully open, which is just like a small example of how ADHD can like ruin your relationships. But like, it was the book thing that really did it for me. I was like, this is too hard. This is too hard. The foxes. That wasn't the last straw. I had to replace everything. I got one of those guys on social media, you know, the guys who like clean sofas and it's like before and after. Okay, so then I did the diagnosis. How easy was the diagnosis process? It's really hard to get a diagnosis in the UK.

27:18The waiting list is huge. I like managed to kind of hack it by like doing this kind of private NHS combo. And they do things like they make you sit down. and you have to like do this really boring task for like 30 minutes. That was like so difficult for me. And then they like film you while you're doing it. They do lots of questionnaires about how it affects your life. One of the things they try and establish is whether you have the symptoms in childhood rather than just in adulthood. Cause that's, cause it's a developmental disorder. So it's always there, right? So that's what, if someone, if you think that ADHD is on the rise because like we are spending too much time on our phones, more distracted or whatever, ADHD couldn't be on the rise because it's a developmental disorder.

27:54So you have to have always had ADHD. But then they gave them medications. And I tried taking them for a bit, but it's like you can take it and then you can stop. But then when you stop taking it, say, in the evening or whatever, you just feel terrible. So, yeah, basically I haven't taken the medication since. So if you listen to Top Comment, you are getting raw, unmedicated, Matt Shea's ADHD brain directly into your ears. With or without foxes. Yeah. But I think because I've gone down the ADHD rabbit hole on my social media feed before where you get someone pops up and they say something to you like, do you do these five things?

28:30And then you're going through and you're like, oh, well, maybe I do do that or I do do this. And then you find yourself being increasingly targeted with that kind of content and other kind of adjacent type content as well, like about other forms of neurodivergence, et cetera. And so much of it will kind of speak in language that sounds quite scientific. Like you'll have influencers or infographics where they're saying things that sound kind of legit. You're like, oh, this is like describing a particular sort of attribute or a particular sort of psychological phenomenon. And therefore, it makes it more credible.

29:04But actually, when you look at this data that's been collated by the NHS, 52 percent, so that's like half of ADHD related videos on TikTok are inaccurate. And only 21 percent of popular ADHD videos are described as useful in terms of clinical standards. So that's useful for people actually understanding more about ADHD and perhaps whether they have it. But how do these people who self-diagnose with ADHD who don't actually have ADHD, what does that diagnosis do for them, right? Because it can't get them medication. Well, I presume actually what is more likely to happen is that you have this influx of people who want to be tested for ADHD.

29:39But then when they're tested for ADHD, they don't actually have it. So they're clogging up the symptoms. Well, exactly. I mean, that's the worry really. And so I chatted to a woman called Melissa Basol. She's this social psychologist who works at Cambridge University. and it was one of the things she highlighted straight away actually the harm here is that you're clogging up a system where loads of people then think oh maybe I do have this some of them will but quite a lot of them won't and then that means people who actually would massively benefit from having an ADHD diagnosis and being on medication or at least being able to recognize that they have ADHD aren't able to get that assistance as quickly as they otherwise would be able to and one of the things that she highlighted when i chatted to her was about how essentially what a lot of the content will do is hook you in by describing things that lots of people do yes people with adhd possibly do do them perhaps more so than people who don't have adhd but things that like losing your keys or leaving your straighteners on or whatever it is and then you find yourself going down that kind of like buzzfeed-esque quiz like oh do i have because everyone loves a quiz everyone loves a quiz and they love a quiz about themselves a lot of this content, I find, can almost be horoscope-like in the sense that it resonates with all of us.

30:52And I think there's something really interesting happening psychologically in that once we are primed, we tend to look for and notice instances that fit that belief. If we are beginning to wonder whether we have some undiagnosed mental health condition, our brain starts hunting for cues that confirm it. And repeated exposure to content telling us why we might be underdiagnosed doesn't just nudge us towards the belief. It can actually make the belief feel more true because the repeated exposure itself creates an ease with which we process something familiar and that often gets misread as accuracy.

31:29If you're a man, I guarantee, if you're a man, you're getting this, like what metabolism are you? Are you the wolf, the dolphin or like the lion? And it's like - Yeah, I always get like, what attachment style are you? Like, are you avoidant? Are you anxious? Are you disorganized? And a lot of it, I think, is a really understandable, innate human thing, which is we want to better understand ourselves. You just described how the process isn't straightforward and is something that can often happen later in life or doesn't necessarily happen when you're a kid. One of the things that Melissa says contributes to this self-diagnosis on social media is specific groups of people, particularly women, for example, are historically more likely not to have been diagnosed with ADHD or how ADHD presents in those groups of people isn't as well known.

32:09And that contributes to then those groups of people seeking out that sort of content and engaging with it because actually they feel like they haven't been listened to or understood by medics and other people who could have diagnosed them? Many of these conditions and in particular ADHD is often underdiagnosed and misdiagnosed. There's a gendered aspect to it but also for people of colour. There's a real element where the usual source of information and care carry access barriers for exactly those groups and content on social media feels more accessible and more relatable. There are, of course, financial and logistical barriers to all of that.

32:48And so getting an appointment or finding someone who understands you and your lived experience, especially if you hold marginalized or stigmatized identities, are huge gaps that we still need to address and that social media is for many people, the first time their experience is reflected back to them. And one of the other reasons this seems to be happening is because of this in-out group thing, which we've chatted about on Top Comment before, and is essentially how algorithms, recommendation systems sort us into groups. And that's really powerful because you find a community and an identity and there's a lot of kind of engagement and confirmation bias that exists in that world you become a part of.

33:30belonging is one of our most intrinsic needs as human beings. And yet, in a world of extreme connectedness, we are also seeing record levels of loneliness and social isolation. And when we see people we like and trust, whether that's our actual friends and family and acquaintances online, or influences and public figures we've formed parasocial relationships with, we're very likely to trust what they tell us. Identifying with a diagnosis can become a genuine source of belonging. Suddenly, there's a community that recognizes you, a shared language, an explanation that finally fits. That's often a really good thing.

34:11But it also means questioning the content can start to feel like questioning the community or even questioning yourself. And once a belief is bound up with belonging, it's much harder to hold up to scrutiny, I think, because now there's a real social cost to doubting it. I've seen this more around autism than ADHD, but this idea of like really enjoying identifying as autistic when you don't have an official diagnosis, but you've self-diagnosed, like there's a whole like self-diagnosed autism community online. And yeah, it has to some people has become a kind of in-group cool factor, an identity for them.

34:49the whole idea of the word neurodivergent is it's like instead of marginalizing people it's saying like you know you may be different and that can be a positive thing it can be a positive thing and also being normal is something we chatted about on the last episode of top comment when we're talking about the maxer space and like maxing yeah like on social media in particular but that's bled out into the real world no one wants to just be like average yeah yeah they want to be like something and they want to like max it out it feels like it's kind of part of that it's Like, I don't want to just be like the average person.

35:20Also the term neuro spicy now, which is now how a lot of kind of neurodivergent people are identifying themselves. I think fundamentally it's like you shouldn't be posting about being autistic if you don't have an official diagnosis necessarily, because you may not be autistic. Right. So you are claiming an identity that you may not have, but also. And sharing a list of kind of attributes that people may resonate with. But then it turns out that perhaps you didn't have that diagnosis and neither do they. Exactly. And this ties into this kind of online mistrust of the established medical society.

35:49It's like, you know, this idea, as you mentioned, of certain groups being underdiagnosed, women especially with autism, as well as ADHD, then saying, well, therefore, we don't trust the medical establishment. So we're going to diagnose ourselves. And that's now become of our identity, which is also now a political identity. It's an identity that rejects Western medicine. It rejects the patriarchy. And then they further entrench themselves into a position where they're never going to get the diagnosis and the help that they need. That, I think, is problematic. on the other hand the reason i saw a diagnosis of adhd was because there were people online who were writing about the experiences i was having and the people responding were like you should look into whether you have adhd so like i do think that the online experience is helpful for people and also a lot of the most famous people on the internet are autistic i mean there's elon musk there are people who self-identify as autistic like clavicular there's even curtis yarvin he He calls himself an artist, which is like the online term for autistic.

36:42So it's now become in some online subcultures a kind of badge of honor to be autistic. I think this all fits into this wider landscape of medical misinformation, which we've chatted about on Top Comment and is essentially about the way that lots of influencers and creators self-style as experts in areas where they don't necessarily have the relevant expertise. and obviously personal experience to some extent is an expertise, but here we're also talking about people who have possibly misdiagnosed themselves. I think it's just brought us to this place where people turn to social media because they like the tone, they like the way that influences explain things, they like that personalisation.

37:23That's not going to be the same as when you're sitting in front of a doctor or a nurse or whoever it is, a psychologist who you're getting advice from. And when I speak to doctors and nurses and psychologists, they say it's really difficult for them because they'll often have people come in and sit in front of them and they start citing all sorts of things from social media and they're like hang on a second where did this come from and ultimately as ever I think for me this comes back to again the social media companies and how their algorithmic systems work and what they prioritize because a lot of this content which is hyper personal often quite kind of gamified like you can tick off what symptoms you've got or not got is favored and promoted over legitimate commentary and analysis from doctors, clinicians, psychologists who do understand these conditions and do know what you can look for.

38:08And like that does exist and people can seek it out, but it's, it doesn't speak in absolute certainty and it doesn't gamify it and it doesn't get you to do a quiz. And in fact, anything that gets you to basically do a quiz, diagnosing yourself in that way is probably not going to be accurate or reliable in the way that you would want to need it to. And until the companies figure out how to or rather decide that they want to recalibrate that balance i think you're going to keep seeing this happen particularly for when it comes to mental health and and the damage doesn't just come in the kind of self-diagnosis it's in the solutions these influencers are offering i'm always getting like this is how i cured my adhd and it's like um like i have a box of candy and i give like myself a candy every time i do a task and it'll be like covering your house and post-it notes or it's like chatting to your friend and they're like oh i do this and it's kind of helpful or the ever-present cold immersion it's like oh with adhd i do love a cold plunge no same but like the way it's touted as like a solution to like literally any like issue from cancer to depression to adhd is is it's getting too much it's unhelpful yeah

39:11when we were at crosswires doing the episode of top comment where we were missing you obviously matt and we did have loads of brilliant questions and loads of people that put their hands up to ask questions who we didn't actually get to so if you are one of those people and you're listening to this episode now and you want to ask us any of those questions please do get in touch uh we always want to know what's popping up on your social media feeds and the questions you have about it or maybe you'd like to hear the answer from the real top comment host rather than rachel connelly my understudy rachel's gonna start trolling top comment it's okay we're friends i'm allowed to say she's amazing obviously please do get in touch as ever the contact details are plus 44 330 123 9480 or you can email top comment at bbc.co.uk or you can message me or Matt and particularly and this is a personal plea if you are one of the foxes that broke into Matt's home I want to hear your side of the story.

40:07Why the baby's that hot chocolate? Because they're vindictive. Foxes are vindictive creatures. They go for the thing that's going to affect you the most. Do you think they thought they were like on holiday? I've left, you know, an item in the garden and I've come back and just that has been pissed on by a fox.

40:27How did a boycott Jimmy become a billionaire from posting videos? On Good Bad Billionaire, we're going to find out how the world's most popular YouTuber, Mr Beast, made his fortune. He's buried himself in a coffin for days. Counted to 100 ,000 on camera. And even recreated Squid Games, all in an attempt to go viral on the internet. But it all started when he gave a homeless man$10 ,000. So is he a philanthropist reshaping capitalism? Or is he just the king of the attention economy? Find out on Good Bad Billionaire. Listen on BBC.com or wherever you get your podcasts.

From the publisher

You may already think crypto is overexposed online, but is what we're experiencing just the tip of the iceberg? On this episode, Matt talks about his new BBC documentary in which he meets some of the tech billionaires who believe blockchain can be used to transform the fabric of society. From micronations to corporate monarchies, we outline their radical vision for the future.

Also this week, why psychologists are worried about the growing trend of ADHD self-diagnosis via social media. A study from earlier this year said 52% of ADHD-related videos on TikTok were inaccurate. Matt and Marianna discuss the real world impacts, and why this type of misinformation can attract such high levels of engagement.

Plus, Erling Haaland's 'braut summer' in Agartha.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jonny Baker. The editor is Justine Lang. The senior news editor is Sam Bonham.

You can watch Matt's full documentary, The Tech Billionaire Takeover, via this link: https://www.bbc.co.uk/programmes/m002z1j2

If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

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