In short
Medical misinformation tactics and coercion in “Conspiracyland,” using the death of Paloma Shemarani as a case study; what changed since the earlier “Mariana in Conspiracyland” investigation; how social media amplifies wellness pseudoscience.
Guests
Gabriel Shumarani, whose mother Kate Shemarani (a former nurse) promoted COVID/far-right medical misinformation and alternative cancer “treatments.” Gabriel is the twin brother of Paloma (non-Hodgkin lymphoma). He is also a central source of the BBC investigation. (Host is Matt; not present.)
Key claims
Kate’s beliefs led Paloma to reject chemotherapy and choose alternative treatments; coercion reduced Paloma’s effective capacity to decide. The inquest found Kate and her wider network contributed to Paloma’s death. Health misinformation is worsening and is monetized via emotion/vibes, especially targeting women’s fertility/appearance fears.
Notable examples
coffee enemas; apricot kernels; hyperbaric chambers; juicing; claims the NHS “killed” Paloma via adrenaline; allegations of other patients canceling mastectomies after Kate’s advice. Kate disputes these allegations.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOGabriel's Background and Family
1:15 to 2:15
Gabriel discusses his mother and the impact of her beliefs on his sister.
“And I'm going to be speaking to one of the people who was central to that entire investigation.”
Paloma's Diagnosis and Decisions
2:15 to 3:45
The host and Gabriel discuss Paloma's medical choices and consequences.
“Yeah, I mean, in my opinion, my mum's beliefs killed my sister.”
The Struggles of Family Communication
3:45 to 5:35
Gabriel shares the difficulties in communicating with his sister during her illness.
“She had studied languages at Cambridge University.”
Alternative Treatments Imposed
5:35 to 7:40
Discussion on the alternative remedies Paloma was subjected to instead of chemotherapy.
“So there's many different layers it took for me to find out.”
Growing Up in a Conspiracy Environment
7:40 to 10:15
Gabriel reflects on his upbringing and the impact of conspiracy beliefs.
“So it was less an active choice and more just that we've been raised that way.”
Estrangement from His Mother
10:15 to 12:15
Gabriel explains the estrangement process from his mother due to abuse.
“And I remember when Boris Johnson announced that there was going to be a lockdown, I had this distinct...”
The Investigation and Public Accountability
12:15 to 14:00
Gabriel discusses the investigation into his mother and its public repercussions.
“She believed that Paloma had been killed by a whole range of different things.”
The Inquest Experience
14:00 to 15:00
Learn about the unique dynamics observed during the inquest regarding medical treatment.
“along with other producers and colleagues.”
Family Reactions and Conspiracyland
15:00 to 16:00
Discover how family behavior during the inquest reflected a clash with the system.
“This went on for weeks because they had to keep adding days.”
Coroner's Findings and Accountability
16:00 to 17:30
Understand the coroner's findings and the implications for accountability.
“And so I think for me, to summarise the coroner's findings, she essentially found a lot of stuff that we agreed with.”
Show all 18 chapters
The Aftermath of the Inquest
17:30 to 19:50
Explore the interviewee's feelings and actions taken after the inquest conclusion.
“of like, this is the extent of stuff that you can get away with.”
Conspiracy Theories and Public Health
19:50 to 22:00
Learn about the dangers of conspiracy theories and their impact on public health.
“And then the British state goes, oh, this is a real issue.”
Influencers and Health Misinformation
22:00 to 24:00
Investigate the role of influencers in spreading health misinformation.
“They'll say, look, do this, and you don't need to worry about any of the tricky bits of chemotherapy, like losing your hair or fertility issues.”
Vulnerabilities in Health Decisions
24:00 to 26:10
Discuss the emotional and societal factors influencing health decisions among women.
“But people like my mum, they're not selling their stuff based on the science because they'd lose and they know they'd lose.”
Understanding Victims of Misinformation
26:10 to 28:02
Delve into the misconceptions surrounding victims of health misinformation.
“I'm not sure if this will make it in, but I think I've told you before, I really hate Gwyneth Paltrow because I think she's, you know, with Goop, which is Gwyneth Paltrow's wellness brand.”
Understanding Trauma and Conspiracy Beliefs
28:02 to 29:51
Explore the complex relationship between trauma, conspiracy beliefs, and societal perceptions.
“It feels like I'm living in a world that I'm no longer adapted to, if that makes sense.”
Remembering Paloma and Health Misinformation
29:51 to 31:26
A heartfelt discussion about the legacy of Paloma and the impact of health misinformation.
“So, you know, in that same sort of way, I wanted to remember her how they want to remember her.”
Allegations and Reflections
31:26 to 33:10
Insights into the allegations surrounding Paloma's care and the ongoing controversies.
“I got in touch with Gabriel's mum Kate Shemarani and his dad her ex-husband Faramaz about the allegations made in this episode.”
Transcript
Automatic transcript. May contain errors.0:00Gabriel Shemirani:This BBC podcast is supported by ads outside the UK.
0:30Gabriel Shemirani:And to think, that's just a small taste of what Schwab offers. Because Schwab knows that when it comes to your finances, choice matters. No matter your goals, investing style, life stage or experience, Schwab has everything you need, all in one place. So you can invest your way. Visit schwab.com to learn more. Okay, so on this episode of Top Comment, we're going to do something a bit different. Matt is away and it's a year since I did an investigation for the Mariana in Conspiracyland series. That's one of my other podcast series. You can go back and listen to all of the episodes in this feed.
1:07Gabriel Shemirani:Just scroll down. And on this episode, I'm going to be looking at what has happened since that investigation came out, how medical misinformation tactics have evolved. And I'm going to be speaking to one of the people who was central to that entire investigation.
1:26Gabriel Shemirani:so Gabriel for anyone who listens to top comment but hasn't heard the Mariner in Conspiracyland
1:31Kate Shemirani:series could you just tell me who you are so I'm Gabriel Shumarani my mum she's a big-time conspiracy theorist which those at home may be familiar with for spearheading a lot of the 2021 COVID protests and you know stayed in that arena and has gradually morphed between far-right medical with misinformation.
1:49Gabriel Shemirani:Yeah, so your mum, Kate Shemarani, is someone who came onto my radar when I first started doing this job, investigating conspiracy theory content, medical misinformation around the pandemic. And I heard from your brother, Sebastian, your elder brother, who was really worried about the impact that she was having on public discourse and her role in spreading health misinformation, not least because at that time she was still recognised as a nurse. She hadn't been struck off, which happened subsequently. And since then, there have been so many developments in what's happened to you and your family and it was now two summers ago that you reached out to me to tell me my twin sister has died how old are your sister at the time 23 we were both 23 you're both 23 and she's died she was diagnosed with non-hodgkin's lymphoma she turned down conventional medicine and treatment and went down this alternative health route and your really strong feeling when you first ever spoke to me was my mum's conspiracy theory beliefs have changed the course of my sister's life, essentially.
2:48Yeah, I mean, in my opinion,
2:51Kate Shemirani:my mum's beliefs killed my sister. Because it was a thing that stopped her from getting chemotherapy. It was the fear she instilled in her, that coercion. Much in the same way that my mum coerces people online with medical misinformation was what had killed my sister. So it was almost this reverse of we were seeing what my mum does in the macro. She was doing it in the micro to my sister. and you're actually able to see the real world effects of the stuff that my mum does to other people happening inside her own family.
3:19Gabriel Shemirani:I remember when you contacted me looking through different bits of evidence, speaking to a whole range of people, your brother, Paloma's friends, her former boyfriend, to piece together what had happened. And if top commenters want to go and hear, you know, really forensically, what happened to your sister, they can go back and listen to Mariana and Conspiracyland in this feed where we essentially follow the case through chronologically. But just for a quick recap, Paloma was a brilliant, bright, gorgeous young woman. She had studied languages at Cambridge University. She'd graduated from Cambridge.
3:49Gabriel Shemirani:And after she'd graduated, she was diagnosed with non-Hodgkin's lymphoma, which is, and I've spoken to lots of different oncologists, haematologists, other experts in this area, a very treatable form of blood cancer. She was given at the time a very good prognosis if she decided to have chemotherapy. And what happened in the months following her diagnosis was your mum becoming involved with her medical care, turning up at the hospital and over several months Paloma became very unwell just thinking back now to that whole period of time I mean how difficult was that for you particularly because it became increasingly hard to communicate with your sister and to get through to her I feel for me and it sounds very
4:29Kate Shemirani:counterintuitive the most difficult time was it's actually not during it whatsoever it's after it because at the time I was I was so focused on the task at hand I needed to get my sister away from my mum so my sister could make her own informed decision you know was first contacting social services then you know contacting lawyers and then taking the case to the high court so I didn't
4:48Gabriel Shemirani:and at that time you you essentially wanted your sister to be free from the influence of your mum
4:52Kate Shemirani:to make decisions about her her medical care exactly so my mum tries to frame it as you know I raised a court case to force my sister to take chemotherapy which is completely not what we were we were going for and the case itself was was we were arguing that my sister had the capacity to make her own decision but she didn't because my mum was a coercing influence that wouldn't let her exercise her capacity in her choice.
5:14Gabriel Shemirani:Paloma died in in the July of 2024 so it's coming up to two years since she died the anniversary of her death you didn't even find out about that until several days after right?
5:25Kate Shemirani:So she had a heart attack on the 19th of July and then she was then put on life support.
5:30Gabriel Shemirani:And that was connected to her very large tumour.
5:33Kate Shemirani:So her tumour had essentially choked her to death which would cause a heart attack and she was then put on life support until the 24th when it switched off. I only found out on the 31st of July because basically the hospital had informed the police that my sister had died, who had informed social services, and the social services then informed the court who had informed my lawyers. So there's many different layers it took for me to find out. So my mum knew that my sister, A, had had the heart attack and B when her life support was switched off. So it was an active choice she made to not just hide it from me, but hide it from all my sister's friends, hide it from all the rest of our family.
6:08Kate Shemirani:So I then had to break the news once I found out to my own brother, which was quite difficult.
6:14Gabriel Shemirani:Just to better understand the kinds of alternative remedies that your sister was taking and the kinds of alternative therapy she was undertaking when she was very unwell. What kinds of things do we know that she was choosing to have instead of chemotherapy? So she wasn't using these in a complementary way. They were her entire treatment plan.
6:35Kate Shemirani:so my mom had imposed a range of treatments which included coffee enemas apricot kernels for which for those that don't know have quite a high cyanide content in hyperbaric chambers juicing so to be honest it was it was the treatments that my mom was advocating my mom was imposing at best they were ineffective and at worst they were actively detrimental i've seen i've i've since read that coffee enemas can be quite detrimental to your colonic health and over consumption of apricot kernels is that is detrimental to your health for the high cyanide content that was the kind of stuff that she was imposing on essentially trying out and testing on my sister and your sister had
7:12Gabriel Shemirani:by that point started to move away from some of the alternative health beliefs that you'd grown up with right like i remember talking to friends who said paloma who'd never really wanted to take like ibuprofen if she had a headache or paracetamol had actually been like actually maybe i'll take that now or maybe i'll use toothpaste with fluoride or maybe i'll start thinking about using sun cream things like that um and so this for you felt like it was a change in direction for her in terms of what she was what she was opting to do from a treatment point of view well yeah i
7:41Kate Shemirani:mean i've spoken about a sense in the growing up our baseline was that we didn't get given vaccines we didn't you know we didn't take certain medicines it's your baseline because you grow up it's not actually an active choice to work out that you actually have to actively think about it so i think before with the rejection of you know the rejection of sun cream or the direction of certain toothpaste. So it was less an active choice and more just that we've been raised that way. So to stop doing that would almost be to question, just to question your habits.
8:07Gabriel Shemirani:What was it like for you growing up in that environment? Because Paloma had started to move away from those ideas, but then was drawn back into them. You're someone who has outright rejected those conspiracy theory beliefs. How do you think you've ended up at that point, having been so hyper exposed to them as a kid and a teenager?
8:23Kate Shemirani:I think for your viewers at home, they see into our lives and see how we were brought up has been so weird they think surely you must have realized it was weird when I haven't lived any other life so for me that was that was normality so for me it's been the general discovery process where like it's been a slow thing where you just remember parts of your life and you just remember how odd you know how odd little things
8:43Gabriel Shemirani:were and was there a particular moment where you lost faith in what your parents were telling you
8:49Kate Shemirani:in a particular moment it was kind of because obviously my mom is a very um very aggressive are very abusive but irrational woman aside from the conspiracy theories because you see her as this irrational aggressive woman that you know can't emotionally regulate herself that kind of spurs you on to then start questioning what the beliefs that she also believed in as well and also as well you know i went to a good school and like you know i'd like to i'd like to hope i'm somewhat intelligent as as naturally as a 15 16 year old you start to critically evaluate some of the stuff that you've been told you know i think for me is you know even as a 21 22 23 24 year old i was you know i was still realizing stuff only then that just how weird it was so i remember there was a um there's a book that i quite like called educated that was written by a girl that grew up in like a mormon um survivor cult and the thing that really stuck out to me in the in the first chapter was she talks about how her dad had uh misinterpreted part of the bible one weekend so just you know got rid of all the milk in the fridge and for me i remember reading that again i remember a similar experience where you know we always used to have orange juice growing up until the age of 10 and then my mum decided that you know we were having too much and it was bad for you people assume that the experience of growing up with conspiracy theorists is going to be these big obvious things like oh you know we you know they expect that we're going to we go home every day and we you know we burn a picture of david cameron and like boris johnson growing up as you know in conspiracy theorist families it's thousands of small things which kind of build up the world that you live in as opposed to like one or two big things if that
10:14Gabriel Shemirani:make sense when did you stop having a relationship with your mum or what was that process of
10:20Kate Shemirani:estrangement if that's how you describe it like yeah yeah so estrangement is always quite a it's quite a weird one in the sense of i cut off when i was 18 so i moved out of the house and why was that she was very physically abusive she was very like emotionally and verbally abusive so throughout my last year at school i'd kind of you know for you know for a week or two weeks i'd stay at a friend's you know sleep on my couch and you know i'd get close with her stay there for a few days a week or two weeks, then she'd been horrible again. So COVID came around. The COVID lockdown came around. And I remember when Boris Johnson announced that there was going to be a lockdown, I had this distinct...
10:54Kate Shemirani:Can I swear on this? Yeah. I remember thinking, like, fuck locking down with that woman. So my friend Dan, his parents quite liked me. So they were like, you know, we've heard you have a few issues with your mum. Do you want to come and stay with us for lockdown? And it's quite funny because I remember my mum she always used to tell me when I was growing up you're such a leech, I wish you'd just leave I wish you'd just leave so I remember going to get my stuff with my friend Dan from her house the family house and I was like, well I'm leaving and she was like, yeah sure you are and yeah I've never lived there since honestly, past the age of 18 any feelings of love which I have died, because you grow up enough that you see her as difficult to love, because I do see her as she is very malicious she's not intelligent so she's just quite a two-dimensional character so when i was reinitiating a relationship with her it was it was more of this kind of like you feel a sympathy or you feel some kind of like duty because oh i guess because she's my mom i guess i should be respectful towards her you know she'd play possum quite a lot or like send a message you know making out how lonely she was because everyone had abandoned her so you know as any human would you kind of think oh like i'll interact with them i'll interact with them at arm's length so that was kind of you know from 2021 to i want to say 2023 that was kind of a dynamic but then actually got more and more abusive to my twin sister again i just kind of thought fuck this
12:17Gabriel Shemirani:woman when the investigation came out because you know it's a big deal not only obviously to have to have lost your twin sister but then to be speaking out against your mum and to say that you hold her and her beliefs responsible for what happened to what happened to paloma um what was it like when the investigation came out on a personal level and also in terms of suddenly being sort of thrust into the public eye and in a way that you'd never experienced before when honestly like i was i was super happy with it in the sense of it meant i knew that whatever happened i'd at least
12:51Kate Shemirani:i got a minimum level of justice at least in the public side i'd exposed her and the public have held her accountable so she's now been accountable to the public the thing i always used to be worried about after my sister died and between the investigation being released is what if my mum's fake false narrative becomes a prevailing narrative?
13:07Gabriel Shemirani:And what was your mum's narrative? She believed that Paloma had been killed by a whole range of different things.
13:12Kate Shemirani:Well, I mean, she didn't even believe that. She was claiming online that the NHS had killed my sister by overdosing on her adrenaline, and then she'd fucked her up so badly that they didn't have to switch off the life support. But even in her own narrative...
13:25Gabriel Shemirani:And your mum has got tens of thousands of followers on X and on other platforms.
13:29Kate Shemirani:And she had former MPs resharing this story about my sister. And again, her own story makes no sense because she actually never did anything to clarify why the ambulance got called in the first place, which was because my sister had a heart attack.
13:41Gabriel Shemirani:When someone dies and there are questions being asked either by the family or by other involved parties about their death, then an inquest can be held to establish the circumstances of what happened. And Paloma's death was subject to an inquest that happened in Kent in the coroner's court. and you and I spent a lot of time last summer going back and forth to this coroner's corps along with other producers and colleagues. What was the experience of that inquest like? So obviously the inquest happened after the investigation had come out and you heard from all sorts of different doctors and then also alternative practitioners who were giving evidence to the coroner.
14:16Kate Shemirani:To be honest, I think it was stranger for everyone else than it was for me. As in like how my parents behaved at the inquest. It was a very, and I say this,
14:24Gabriel Shemirani:I mean, my job is investigating social media so I don't tend to cover inquests. But sitting in the room with other journalists who cover inquests all the time, almost all of them said they had never seen anything like it. Like the coroner was frequently having to tell your mum and your dad who attended in person, your mum was on a video call to stop interrupting, to stop sending so many emails, to stop certain lines of questioning.
14:46Kate Shemirani:For me, I was completely expected that they were acting like that. It was normal type behaviour for them. You know, I think for you and for the other journalists, it's like they were watching Kramer versus Kramer on acid.
14:55Gabriel Shemirani:It felt like to me, Conspiracyland, which I frequent probably too much, colliding with a system that is just not used to dealing with people who have no respect or regard for that system. This went on for weeks because they had to keep adding days. Evidence sessions would take hours and hours. We'd have to keep having breaks. It became incredibly heated at moments. Like there was a moment where your dad essentially shouted at you in the coroner's corps.
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15:22Kate Shemirani:I mean, I think it was quite comical. there was emails from my sister's iPad that were relevant to the inquest. So I obviously shared them with the coroner. They get put up on the screen and my dad just, sorry, it's quite funny. My dad just shouts, we've been hacked. We've been hacked. Which, I mean, for a conspiracy theorist, I think everyone's trying to hack them. And to be honest, I found it kind of flattering that they thought I had some like MI5 tier ability to like, you know, hack into their emails.
15:47Gabriel Shemirani:And what was your reaction to the conclusion of the inquest?
15:51Kate Shemirani:I mean, yeah, I'll be honest. I was incredibly disappointed. I feel like the coroner and the UK state in general completely fails to understand the nature of how control and coercion works as it relates to cases like these concerning medical treatments. And so I think for me, to summarise the coroner's findings, she essentially found a lot of stuff that we agreed with. She said word for word, were it not for Kay's influence, I'm confident Paloma would have chosen conventional medical treatment and would still be here today. and that my mum was one of the key factors of my sister dying. So essentially my mum had played a role in my sister's death but because she did it as a group it was too difficult.
16:29Kate Shemirani:So my mum essentially got off on this kind of joint enterprise technicality.
16:32Gabriel Shemirani:Yeah and let's just look at what the coroner said in her conclusion. She concluded that your mum and dad had more than minimally contributed to Paloma's death and she said very clearly that your mum influenced Paloma to reject chemotherapy in favour of alternative treatment but she does attribute that influence more widely than just your mum's. So she refers to the kind of network of alternative health practitioners as they style themselves. And that was the reason that she gave for her ruling rather than focusing entirely on your mum. And that's where your frustrations lie in terms of understanding about how these sorts of alternative health networks operate.
17:06Kate Shemirani:And my mum had coordinated that network in the sense of these were all people that my mum had introduced my sister to. And not only introduced my sister to, but she was the one that was facilitating my sister's communications with them. So she outlined all this bad behaviour to make me and my brother feel like we were hurt and we were appeased. But then she appeased the side of my mum and dad by saying, well, I'm not going to make that legal jump to saying this is objectively wrong. So then all you've done actually is you've actually just outlined a rule book 101 of like, this is the extent of stuff that you can get away with.
17:34Gabriel Shemirani:I know for you, that was such a pivotal moment in terms of spurring you on to want to get more justice for your sister, to want to ensure that your mum was held accountable. Let's fast forward to now. What has the past year been like since that inquest concluded? And how do you feel about, you know, what you're trying to do to ensure that this doesn't ever happen to anyone again?
17:53Kate Shemirani:I didn't have much faith in the British state to begin with. But for me, it was the final nail in the coffin where I, you know, I hate to be on this sort of like British decline porn kind of like strand, but like... A theme of top comment. Exactly. I've been watching the episodes. But it gets to the point where you kind of realise that if you want to enact any positive change in this country, you can't do it through the British state. So, you know, I tried meeting with MPs, but they move incredibly slowly. so that was essentially to no avail. The police, again, incredibly useless in a world that they don't understand, i.e.
18:19Kate Shemirani:conspiracy land. So I've kind of taken this role where I'm trying to see what I can do kind of, I guess, off my own back. And that takes many forms. I mean, obviously that takes doing this and coming to speak to you and sharing what I've found about other people that my mum have hurt. Me and my friend do want to make some of our own content so that we can help people understand this world but also help people in that world understand themselves as well. there's been this tendency in the past 20 years where people would they point and stare at conspiracy theorists and go how funny how you know how you know how strange which kind of you know reduces conspiracy theorists down to being people that were always crazy and were always kooky and they were always going to end up there when if anything i think it's very important to actually humanize a lot of people that believe in these conspiracy theories not because i'm saying we you know we have to be kind to them and feel sympathy but if you don't understand how they got there then you don't understand how to get them out and to prevent others from going in there in
19:09Gabriel Shemirani:the first place and i think that's an important thing to highlight which is that you know following the investigation quite a few people got in touch with me talking about family members they have friends who have been very unwell either diagnosed with cancer or other serious illnesses who have turned to conspiracy land and alternative health on its own not as a complementary medicine i think of one email i received from someone whose mum had cancelled they say her mastectomy and she was diagnosed with breast cancer off the basis of advice she received from your mum and there was a line in the note that this person wrote to me saying it feels like they've almost taught people how to reject or not listen to the views of their family members how much does that kind of thing
19:53Kate Shemirani:resonate with you it makes me incredibly angry in the sense of like what people need to understand is people like my mother they've refined their craft they know what they're doing they know the certain words to avoid saying where the plausible deniability lies they're making money off of it so like they are you know by the literal definition of the term professional that like they're professionally doing it you know we've got a state that's approaching these kind of issues and because they don't understand the nature of how these people work they're not trying to create laws which deal with the harm that they cause if that makes sense they let people like my mum trojan horse ideas like individual liberty and freedom to actually use that as a means of coercion and control i don't know how many more people are gonna have to die whether we are gonna have to wait to the point where this becomes a public health kind of thing where hundreds and hundreds of predominantly young women are rejecting chemotherapy.
20:38Kate Shemirani:And then the British state goes, oh, this is a real issue.
20:41Gabriel Shemirani:I've been made aware of a list of names of people who appear to have been in contact with your mum about their own diagnoses, including some really serious forms of cancer, like cervical cancer, melanoma. And they were in touch with your mum before she was struck off as a nurse. And then we fast forward to, for example, the person who emailed me about their mum cancelling their mastectomy. That was after Paloma had died, the timeline from what's been suggested in the email. This was once Paloma had died, your mum was still continuing to give this advice to other patients. And you need only look at her feed on X now where she still gets lots of views, likes engagement, and she's continuing to encourage people with cancer to reach out to her so that she can give them advice.
21:17Gabriel Shemirani:What do you think can be done to stop this happening? Because it seems like people who are vulnerable and are at risk and are often frightened with really legitimate questions because they're worried about what to do are still seemingly in touch with your mum, even after the inquest, even after the original investigation?
21:36Kate Shemirani:Well, I think for me there's a multifaceted approach that you can take. For example, coming back to the fact that my mum has been struck off.
21:41Gabriel Shemirani:That was over the COVID misinformation, vaccine misinformation that she'd shared.
21:45Kate Shemirani:However, that change essentially has only served to be a semantic change because my mum is still able to refer to herself as a nurse. She just can't refer to herself as a registered nurse. And to, you know, the average Joe at home or even to you and me, like the difference between nurse and registered nurse when you read that you're not really going to understand what the intricacies of that are it still conveys a level of medical expertise which my mum doesn't have onto her but also it's the state has found that k is dangerous to public health but then they they still allow it online to give medical advice and then not only give medical advice advertise online medical advice so i think firstly you you strengthen the gmc
22:21Gabriel Shemirani:so that when that's the general medical council yeah so that makes decisions about who is allowed
22:25Kate Shemirani:to say they're a doctor etc yeah but it's you're saying the gmc's powers in the sense of online you shouldn't be able to advertise and act and behave in a way and invite services in a way that is inherently medical if you have no medical qualifications yourself the thing that really annoys me is that the current government with the online safety bill that even with the um bill about banning kids off social media i broadly agree with that as legislation but you know it's quite heavy-handed if we can be heavy-handed and strong in the areas that we need to be where it's powerful but not illegal you know with social media why don't we also do that with this issue this issue of public health obviously that's strong and consistent across the board if that
23:01Gabriel Shemirani:makes sense now when it comes to the tactics of profiles that share health misinformation and i'm not just talking about your mum here i'm talking about a range of different self-styled wellness influencers people who post misinformation about a range of different health topics including cancer but also vaccinations and other issues something i'm hearing a lot from doctors nurses people who work in the health profession, is that it's incredibly hard for them to combat these tactics because these posts will often sell people the world, essentially. They'll say, look, do this, and you don't need to worry about any of the tricky bits of chemotherapy, like losing your hair or fertility issues.
23:35Gabriel Shemirani:Their content will often be amplified and engaged with because the algorithms favour emotional stuff, right? I mean, what do you think about how the situation has changed since we first chatted about this? Does it feel like the health misinformation situation situation is improving or getting worse to you?
23:51Kate Shemirani:I mean, definitely getting worse. I mean, without a shadow of a doubt. I think where conventional doctors go wrong is that they're fighting on the wrong battlefield, as in they think, right, we're going to fight these people in the science. But people like my mum, they're not selling their stuff based on the science because they'd lose and they know they'd lose. It's a far more holistic thing where A, they take advantage of the legitimate failings of some kinds of conventional medicine. So you'll notice with a lot of health misinformation is aimed at women and it's very very feminine and they capitalize on certain facts such as you know historically women's health issues have both been under medicated for pain but also um less understood but also what alternative wellness and alternative medicine does really well is they understand that everything now is very image based it's very feelings based very vibe based and they understand that a lot of pressures um and a lot of insecurities are imposed on women by our society and they monetize that a lot of the messaging when they're trying to get you into alternative medicine is around your fertility and that you know chemotherapy will make you infertile and then you know you're essentially you're less feminine or it's very looks based or the chemotherapy will make you bloated it'll make you look like this i mean
24:57Gabriel Shemirani:investigating this world i feel like i see an increasing number of posts that have huge traction not just about cancer but about loads of issues and particularly targeting young women and framing that content as wellness content. One of the issues I've had loads of messages about, and actually we've also had a message in Top Comment about, is around the contraceptive pill, for example, and misinformation about how the pill works and the impact it could have, which again plays on all of these really understandable fears and concerns people might have. The issue is how much the influencers who push this stuff truly believe what they're saying to you and how much they know that that kind of misinformation could be rewarded with views and clicks and ultimately
25:36Kate Shemirani:money in the end yeah i mean to be honest i think for me asking the question of do these influences truly believe it is it's always the wrong question to be asking firstly with people like my mum they they formulate beliefs completely differently it's not it's not an empirical thing it's a feelings-based thing i.e which beliefs make them feel more important but also it's whether they believe it or not it's something that's being propagated you get a lot of influences who are young girls promoting this stuff and it's less feeling of anger and more feeling i guess like sadness and an empathy you can completely understand this you've grown up in a world where as a woman you're pressured into you know your worth is in your fertility your worth is in how you look your worth is in this you must detox, you must purge whether they believe it or not they've just become a vassal for all the pressures that society puts on them and it's manifested itself in being influencers for this kind of alternative medicine and wellness and I think it's I'm going to sound super Gen Z just making excuses for my generation right now but I think it's wrong to aim the blame that people my age and the influencers who are propagating it they're a product of a system before they got there I think the ones that we need to hold to count Yes, the social media bosses, but also the people that legitimize this stuff.
26:36Kate Shemirani:I'm not sure if this will make it in, but I think I've told you before, I really hate Gwyneth Paltrow because I think she's, you know, with Goop, which is Gwyneth Paltrow's wellness brand. To be honest, firstly, I see a lot of similar types of messaging that I grew up with, you know, with my mum. You know, stuff with, you know, dubious scientific claims, and obviously they've been brought up and sued on that before successfully. But she also does a lot of this messaging where it's focusing around female sexuality and what it means to be a woman. And they're kind of like, again, Trojan horse in that field, going like oh i need to buy our products that you know it's this sort of pseudoscience medicine so you know i think i have anger for the other quote-unquote adults in the room that actually should be reflecting and actually really do have this financial stake and are
27:13Gabriel Shemirani:willing to step back and let it happen i find doing my job that there are lots of misconceptions about the people who are drawn into health misinformation or impacted by it i mean i think some of these influences you're describing could could fall into that category they're people who have themselves been influenced by health misinformation and then go on to share it a bit like a pyramid scheme almost or being like in a cult your sister is one of the most striking examples of someone who fits none of the stereotype of what some people think is a person who would be vulnerable or susceptible to health misinformation she was just like super switched on cynical great sense of humor very hard to con and mislead but also really scared because being diagnosed with
27:53Kate Shemirani:cancer is really scary well completely i think i read in a paper as well that actually they did a study on what are the types of women that engage with like complementary alternative medicine and the majority of them are white university educated middle class women so this idea that they're just you know uneducated right-wing lunatics that are doing this is you know it's completely false can i really say oh it's yeah it's super rational that they're going to be scared or apprehensive you know about doing invasive treatments that are going to make them lose their hair are going to change how they look it's going to impact their fertility when all they've been told is that that's what it means to be a woman i'm you know it comes back to this thing when like people need to stop pointing and staring and saying like you know these conspiracy theorists are so weird why they would do that it's so idiotic and i think that's the thing that was shocking to a lot of people about my story with you know i grew up with weird cooey leaves you know up until the age of 15 i just think the royal family was shapeshifting lizards but what i'm trying to get at is this idea that people that believe in conspiracy theories or people that fall prey to these the idea that they're fundamentally different people whose brains just work fundamentally differently and they were always going to think like that is wrong they're victims and tragedies of circumstance you know rather than victims of fate it's coming up to
28:58Gabriel Shemirani:two years since you lost your sister a year since the investigation went out how do you feel about
29:05Kate Shemirani:everything now i feel kind of weird to be honest it's i think anyone that's been through like very something very traumatic can kind of speak to this effect where the world stops feeling dangerous to you it's just dangerous starts feeling like the normal world to you so it's done when it stops and then life's calm. It feels like I'm living in a world that I'm no longer adapted to, if that makes sense. I think for me, I got so used to this kind of like, you know, high intensity, high stress, especially through the court case and everything that happened to my sister. They're now living in a world where that stress is absent.
29:31Kate Shemirani:I don't know, it's difficult to understand and connect with people now because like, I don't know, we live a fundamentally different experience and I've had to see, I've had to see things that they haven't, you know, they'll never have to see. I don't know, because it's like in a way where it's like a soldier coming back from war and just, you know, everything feels a bit too quiet.
29:47Gabriel Shemirani:And just to finish really How would you like the people listening To think of Paloma when this anniversary Comes up to remember Paloma
29:59To be honest I think what I've liked about the
30:04Kate Shemirani:What I've liked about getting her name out there Is she's now a person In so many other people's minds And I always loved her And I still do love her And for people that you love you want nothing but their freedom for them. So, you know, in that same sort of way, I wanted to remember her how they want to remember her. I have my own way of remembering her, and that's how I like to... I don't know.
30:26Gabriel Shemirani:Isn't there a song that you like listening to music that reminds you of her?
30:29Kate Shemirani:Yeah, yeah, it kind of varies.
30:31Gabriel Shemirani:What's the current fave?
30:33Kate Shemirani:I mean, she'll get bleeped out, but the one that me and my sister always used to like listening to was Me and My Bitch by Notorious B.I.G.
30:40Gabriel Shemirani:That wouldn't get bleeped out, don't worry.
30:42Kate Shemirani:Yeah, so that was one that always reminds me of her. why does it remind you of it it's like we always used to we used to do this thing when we were younger where we'd recite song lyrics to each other but like said in like a shakespearean like thespian kind of tone because it made it funny and the intro to that song is like especially graphic so it just made it funnier to recite it like a thespian tone um yeah so listen i'll be listening to a lot of biggie when it comes up to the uh the anniversary well thank you so much for
31:09Gabriel Shemirani:for sharing all that with me and even two years on two years is not a very long time and um it takes a lot of courage to not just speak about your sister but also try and figure more about this conspiracy land that she and other people are being exposed to and if anyone listening has been impacted by health misinformation if they have encountered kate shemarani or other conspiracy theorists or someone they know has been in touch with them and affected by them and we would really like to hear from you so you can get in touch on whatsapp plus 44 330 123 9480 and you can email top comment at bbc.co.uk or you can send me or Gabriel a message.
31:49Gabriel Shemirani:I got in touch with Gabriel's mum Kate Shemarani and his dad her ex-husband Faramaz about the allegations made in this episode. Kate Shemarani continued to dispute the details of Paloma's cancer diagnosis and the circumstances of her death. She also continued to make allegations about ambulance staff and the NHS. Kate Shemarani says, quote, records demonstrate that Paloma had full decision-making capacity and that, quote, the suggestion that I stopped Paloma from having chemotherapy is false. In relation to allegations about other patients who've been in touch with her, Kate Shemarani says, quote, I've never advised anyone to refuse surgery or chemotherapy.
32:26Gabriel Shemirani:I underwent conventional cancer surgery. My work has consisted of nutritional support for individuals making their own treatment decisions. She also says she does not accept the allegation that she, quote, voluntarily shared confidential patient information with third parties. He's widely recognised as one of the greatest footballers in history. He's won the prestigious Ballon d 'Or award five times. He's the all-time leading goal scorer in professional football. And according to the Bloomberg Billionaires Index, he's the first active footballer in history to achieve billionaire status. Guess who we're talking about yet?
33:01Gabriel Shemirani:That's right, Good Bad Billionaire is exploring the life and fortune of football icon Cristiano Ronaldo. That's Good Bad Billionaire from the BBC World Service. Listen now wherever you get your BBC podcasts.
From the publisher
One year on from the BBC's investigation into the death of 23-year-old Paloma Shemirani - and two years since it happened - this episode of Top Comment explores what the case tells us about the dangers of medical misinformation.
Last June, Marianna revealed how Paloma’s brothers blamed their mother - the prominent anti-medicine conspiracy theorist Kate Shemirani - for Paloma’s decision to reject chemotherapy. She denies these allegations.
Now, we speak to Paloma's twin brother Gabriel about the aftermath of the inquest, what he wants to change to protect people like his sister, and the evolution of unregulated health advice online.
This episode of Top Comment is presented by Marianna Spring. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.
To listen to the full series investigating Paloma's death, Marianna in Conspiracy Land 2, just follow the link here: https://www.bbc.co.uk/programmes/m002fcbh
If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
