Has Hunter Biden fumbled the bag?

25 Sep 2026 · 34 min · 17 chapters

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In short

The episode argues that Hunter Biden’s “internet resurrection” on X was driven by authenticity and meme culture after the 2019 laptop story, but that he “fumbled the bag” by shilling a crypto token (“Laptop” meme coin) that crashed. It also uses the Hunter Biden saga to explain how X and political narratives (including claims of Russian disinformation and alleged social-media censorship) shaped the 2024 election conversation.

Key claims

the laptop content was largely not proven to show corruption, yet it fueled years of “censorship” controversy; burner/inauthentic accounts can distort discourse; influencer politics is fickle and often monetized via crypto.

Notable examples

the New York Post laptop publication; Elon Musk releasing internal Twitter files; Hunter’s “I’m Hunter Biden” tweets; the “Laptop” coin (80% lost money in 24 hours).

Guests

Mariana and Matt (hosts). Also discussed: Clavicular/Braden Peters (rape/drugging charges), and alleged celebrity burner accounts (Channing Tatum; Lorde; Kevin Durant; HBO CEO burner allegations; OpenAI sock-puppet claims).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Serious Allegations Against Clavicular

0:36 to 1:46

Discussion about serious charges against influencer Clavicular.

“If you are currently overpaying on software to run your business, remember this number, 10 ,000.”

The Hunter Biden Laptop Saga

1:46 to 2:59

A deep dive into the origins of the Hunter Biden laptop story.

“And the alleged victim is a 17-year-old woman.”

Media Reactions and Censorship

2:59 to 4:57

Exploration of social media's handling of the laptop story and accusations of censorship.

“should we go back to the original laptop saga so that they understand why Hunter Biden became such a polemic figure?”

Elon Musk's Twitter Acquisition

4:57 to 6:08

How Elon Musk's acquisition of Twitter relates to the Hunter Biden narrative.

“Because it becomes a key moment where it's felt as though the social media companies are censoring.”

The Rise of Hunter Biden Memes

6:08 to 7:57

Examination of Hunter Biden's memeification and public perception.

“And one of the first things he does is release these files that he essentially says demonstrate problems within what was Twitter and how they would enforce their rules around misinformation, etc.”

Hunter Biden's Comeback and Humor

7:57 to 11:01

Discussing how Hunter Biden has turned his narrative around online.

“And that narrative and the screaming and shouting and hashtagging about Hunter Biden's laptop lasts all the way into the next election.”

Hunter Biden's Bipartisan Appeal

12:54 to 14:03

Analysis of Hunter Biden's engagement with various political figures and audiences.

“And he's hilarious all of a sudden, right?”

Hunter Biden's Social Media Presence

14:03 to 16:46

Discussion on Hunter Biden's engagement with various influencers and his social media image.

“People talk about whether he should run for president in 2028.”

The Authenticity Dilemma

16:47 to 18:14

Exploring Hunter Biden's authenticity and its impact on public perception.

“There's something so refreshing about seeing someone coming back from that to a place of ultimate vulnerability and genuineness and doing it seemingly to help other addicts who had been through that.”

Cryptocurrency Ventures

18:15 to 19:48

Analysis of Hunter Biden's venture into cryptocurrency and its implications.

“I want to make one thing clear is that this is my fucking token.”
Show all 17 chapters

The Fallout of Meme Coin

19:49 to 20:34

Discussion on the backlash Hunter Biden faced after launching a meme coin.

“or if laptop becomes more valuable than Trump coin.”

The Fickle Nature of Influencers

20:35 to 22:29

Examining the fickle behavior of influencers and their shifting loyalties.

“you always wonder whether they'll just like fall back in favour again.”

Channing Tatum's Alleged Burner Account

22:30 to 24:15

Exploring the rumors surrounding Channing Tatum's supposed burner account and its implications.

“Oh no, but they're all about, it's all about making money.”

The Purpose of Burner Accounts

24:16 to 27:38

Discussing the motivations behind celebrities using burner accounts on social media.

“And it seems like he has a lot of hate for everyone except, you know, like himself.”

The Impact of Social Media Comments

28:02 to 31:30

Exploring how social media comments shape public perception and celebrity narratives.

“Because of the way social media works now, You don't have that much control often over how the internet's responding to you.”

The Rise of Burner Accounts

31:30 to 33:15

Discussing the phenomenon of burner accounts and their impact on online discourse.

“And whether that's the music industry putting plants to support a certain artist, whether that's political disinformation campaigns, whether it's campaigns against us and our journalism, a lot of it is not real.”

Disinformation and Celebrity Influence

33:15 to 35:36

Analyzing how disinformation campaigns leverage social media and celebrity culture.

“Now, on top comment, we are usually pretty wary of when politicians comment on social media and just sort of running with it, which can happen quite a lot.”
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Transcript

Automatic transcript. May contain errors.

0:00This BBC podcast is supported by ads outside the UK.

0:30Listen to Choiceology at schwab.com slash podcast or wherever you listen. If you are currently overpaying on software to run your business, remember this number, 10 ,000. That's the number of new businesses that join Odoo per month. Join Odoo today at odoo.com. That's O-D-O-O dot com. Today on Top Comment, Mariana and I are going to talk about the renaissance of Hunter Biden, one of the greatest internet reinvention stories of all time, which sadly then came crashing and burning when he decided to shill a cryptocurrency, but also how the story of him and the story of his laptop tell the story of X, Twitter, and the 2024 election in so many different ways.

1:17And we're going to be talking about how sleuths thought they had uncovered Channing Tatum's burner account and what that tells us about the way that burner accounts work now and how they can distort social media conversations. But before we get into those topics, let's talk about someone else who we've mentioned quite a few times on the podcast, Clavicular. Now, we joked about him quite a lot, particularly because of some of the content that has been shared online about him. We want to talk about something today, though, that is much more serious. So Clavicula, whose real name is Braden Peters, is being charged in Massachusetts with rape and drugging a person for sexual intercourse, as well as procuring alcohol under the age of 21.

1:56And the alleged victim is a 17-year-old woman. Peters is also facing a civil case in Florida. And the probable cause was found on all three criminal charges earlier this month. And this arraignment has been set for October the 14th. And this is really serious, right? He could go to prison. Yeah, I mean, it could be up to a 20-year sentence. But we should be clear that these remain allegations at this stage. A representative for Brayden Peters said he denies the allegations and intends to defend himself. In a social media post apparently inspired by these charges, Clavicular essentially tweeted, you know, this happens to all successful young men.

2:30People try to come for your money. Now, obviously, this case is very relevant to loads of the topics we discuss in terms of social media, the content that's shared, allegations, accusations that are made against influencers who become really prominent on the sites. And we will keep following this case and see what happens next.

2:56To get top commenters up to speed, should we go back to the original laptop saga so that they understand why Hunter Biden became such a polemic figure? Hunter Biden, obviously son of Joe Biden. So the story all starts in 2019 when a man proclaiming that he is Hunter Biden walks into a laptop repair shop in Delaware and hands in a laptop asking for the data on it to be recovered. The man who takes this laptop in, a man named John Paul Mac Isaac, doesn't know if it really is Hunter Biden, because according to him, he's legally blind, which is the first of a number of questions that led people to wonder about the veracity of this laptop and whether it was Hunter Biden's.

3:44What do you mean by according to him? Well, because he wasn't so legally blind that he couldn't see what he called was criminal material on this laptop, which led him to then give the data to Rudy Giuliani, who at the time was working for the then president of the United States, Donald Trump. So Mac Isaac and Rudy Giuliani get this hard drive to the New York Post, who published a piece in October, which kind of questions whether there's evidence on this laptop that indicates that Joe Biden's dealings with Ukrainian businessmen and his son's dealings with Ukrainian businessmen amount to some form of corruption or unethical conduct.

4:27There was actually nothing of note demonstrating that. It's kind of agreed by most journalists on that laptop. But by this point, the story's moved on. But the concerns at the time, and I remember this, There were lots of concerns that this could be a foreign influence operation, an attempt to impact the outcome of the election. And as a result, quite a few of the major social media companies chose to block links to the article or to restrict access to that content. And that's kind of where this gets interesting, right? Because it becomes a key moment where it's felt as though the social media companies are censoring.

5:04Yeah, and overreached in terms of the way that they then perhaps impacted the outcome of the election. Whether or not this whole Hunter Biden laptop thing would have affected whether people voted for Joe Biden or Donald Trump is perhaps another question. Exactly. So it wasn't an October surprise that helped Trump win the election. He lost the election. But it may have helped him win the next election. It may have helped Elon Musk by Twitter because it led to this huge controversy over certain journalists and certain Democrats claiming that this was fabricated by Russia. This was a disinformation campaign by Russia and censorship allegations against social media companies that a result that we heard for the next four years.

5:41Now, the reason there was somewhat of a knee jerk reaction from within the social media companies, I think, was in part because think back to the election before that, the one in 2016. There were all kinds of allegations about foreign influence operations. And actually, the companies came under a lot of pressure after that election because people said you didn't do enough to deal with disinformation. And you may have led to Trump winning the first time. So now they're kind of overcorrecting possibly in the other direction. And so Elon Musk ends up buying Twitter towards the end of 2022. It was October 2022.

6:13And one of the first things he does is release these files that he essentially says demonstrate problems within what was Twitter and how they would enforce their rules around misinformation, etc. etc. Particularly around the Hunter Biden laptop story, but actually more broadly, that they were being unfair on the right and the way their policies worked favoured the left. And he used that to justify all kinds of things he did, like losing huge numbers of people who worked in the curation team, the fact checking teams, the safety teams, the design teams. I've interviewed loads of these people and they at the time even mentioned him talking about this or sharing internal communications about this.

6:50Like this was something that he was very, very concerned about as a wider issue, this bias thing. And specifically when he spoke to Joe Rogan, he said how, for him, that was kind of one of the moments where he decided, I want to buy Twitter. Thank you so much for buying Twitter. You're welcome. Thank you so much. You're welcome. I'm not exaggerating when I think you changed the course of history. I really do. What they were doing with social media by suppressing information and when you had a combined government effort, like what they were doing with the laptop story. Yep. I mean, the reason I bought it was like, it's like, man, if I don't do this, I think we're screwed as the issue.

7:23So I've looked at those, you know, emails as you have as well, those internal emails from Twitter, and they kind of show sloppy decision making and questioning internally as to how to deal with this. Kind of like panicking, basically. Yeah, kind of panicking. They don't really show what the right wing critique of Twitter claimed, which was government coercion, right? To a lot of people on the right, the fact that Twitter censored these stories in some way was evidence of the national security apparatus colluding with social media companies to hide this negative, damaging story about the Biden family, even though, by the way, it's his dad, not him running for president, but whatever.

7:57And that narrative and the screaming and shouting and hashtagging about Hunter Biden's laptop lasts all the way into the next election. and the thing is is that hunter biden from that point onwards really becomes sort of the symbol of what the right perceived to be corruption on the left hunter biden is a deeply corrupt figure everybody knows this all the talk about how you need to leave hunter biden alone is really pathetic the man is in his sixth decade of life on planet earth so they keep treating him like he's 14 like he's being made fun of like chelsea clinton was made fun of when she was like 12 or like she's the bush daughters or something or she's malia and sasha she hunter Biden, the man is like 15 years on me.

8:39Okay. Like he is, he is at best a middle-aged human and he happens to also be a complete derelict. And there are all of these kind of quite degrading images that start to circulate on social media because after the whole laptop thing, there was then in 2022, this iCloud leak on 4chan, which is quite a niche forum, but known for sort of nasty content. The worst place on the internet. Yeah, the worst kind of content spreading around, which include photos of Hunter Biden and private messages. And it was a lot of that content that then migrated from 4chan onto the main social media sites, especially X, and started to just go mega viral and allowed him to become a real sort of figure of ridicule online.

9:21He becomes super meme-ified, to some extent, not actually dissimilar to what we chatted about on the episode about Kirkification, the way that Charlie Kirk has been memed or actually we've seen it happen to J.D. Vance. But with Hunter Biden, a lot of this content was very, very offensive to the point where I thought there's no way that he ever is going to come back from this because he's been totally ruined by the internet. And there are images alleging that he's in kind of compromising situations with sex workers and other people and escorts. Exactly. Because the thing is, Hunter Biden was addicted to drugs.

9:54I mean, he's someone who, of course, had a very difficult life. You know, he was in a car accident where his mother and his sister died. His brother and he survived, but his brother died of brain cancer at 46. And that just destroyed him. You know, he was using crack. He was allegedly using sex workers. And that was around the time when he was at his lowest point that he gave this laptop to Mac Isaac, right? I mean, people were not in any way empathetic to him having an addiction. They weren't empathetic to what he'd been through. They were just trying to destroy him and use it to help Trump win.

10:26And I guess that some of the people who were showing this content would argue, well, You know, he is the son of a president or then at this point a former president. This is fair game in the way that essentially all and whether you think this is fair or not, all politicians, whether that's Donald Trump and his family or Biden and his family, find themselves targeted in this way on social media. But this got particularly out of hand. And what kind of amazed me this year was then when all of a sudden he starts becoming a bit of a troll on X and he's sort of owning it all. and you're like, oh, wow, how is he kind of, how is he coming back from this?

11:00Because he has been like dragged by meme in a hardcore way. And now he's suddenly like almost poking fun at himself a bit. So after being, going through this terrible character assassination and having these images leaked, he makes this triumphant return to X with the tweet, I'm Hunter Biden, you've never actually heard from me. Today's episode is brought to you by Apple Ads. Ads on Apple Maps are changing the way local businesses get discovered. Reach customers when it counts, right when they turn I'm looking into I'm going. They're in decision-making mode, actively searching for businesses like yours and deciding where to go.

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12:23Self-directed investing. Trading, full-service wealth management, automated investing, financial planning, thematic investing, retirement planning. Phew. And to think, that's just a small taste of what Schwab offers. Because Schwab knows that when it comes to your finances, choice matters. No matter your goals, investing style, life stage or experience, Schwab has everything you need, all in one place, so you can invest your way. Visit schwab.com to learn more. And he's hilarious all of a sudden, right? Someone tweeted that there was a bag of cocaine found in the White House and someone tweeted that they thought it was Hunter Biden's and he responded, no, that wouldn't have been mine.

13:06I never would have forgotten my drugs. Or someone else called him a meth head on Twitter and he said, no, I'm actually, you got it wrong. I'm a crackhead, right? So he's not only being funny, but he's being very vulnerable and open about his struggles with addiction. He's saying things like all of the worst parts of my life, you know, the sex workers, the me smoking crack, me naked, is out there for everyone to see. So that means I have nothing to hide. So all I can be is genuine. You said 2020 on. Do you feel like that's the year the world kind of went crazy? No. I think that that's the year that we all kind of woke up to the realization that things are crazy.

13:45But no, I think that they've been going crazy for a while. He went on Andrew Callahan's show. That interview went super viral. He went on Candace Owens. He was all of a sudden like having bipartisan discussions. He was seen as like a MAGA whisperer. Candace Owens likes him, but people on the left like him. He's like the hero of the internet. People talk about whether he should run for president in 2028. And it's a deliberate decision, right, Matt, to engage with these influencers. Like if you can fall out with these kinds of people, like go on their podcast, go on their videos, it will do well.

14:14But perhaps it's even better to actually go full circle and get them and be their mate to some extent, or at least have some kind of mutual understanding. Yeah, but it was kind of amazing to see someone who's very adversarial against the Trumps be brave and open about facing off against some of the furthest right personalities out there. Nick Fuentes, Candace Owens. I mean, he did weirdly lend some credulity to the to Candace Owens conspiracy theories about Charlie Kirk. But Candace Owens went from, you know, hating this guy to speaking positively about him. So he kind of was bridging the divide that no one had bridged.

14:53It was refreshing in that we had been so gaslit over the last two years. Population just lying about everything. What do you mean, the Epstein files? We were talking about the Epstein files. That when I saw him just owning the fact that he was a crackhead, I was like, well, there's something different. He was friends with Candace Owens, but also like friends with the Democrats. And actually, maybe we should also, to put this in context, note that a lot of these influencers are also not that keen on Donald Trump at the moment. They've kind of split from the original MAGA influencer base. And that could also explain why they are more willing to welcome Hunter Biden onto their podcast or onto their YouTube channels or whatever it is.

15:38What I thought was especially interesting about what we might call a resurrection on social media, which doesn't happen all too often, is that he also seemed to inspire these groups of fan accounts, so stans. And they're actually using these images, photos that were leaked and were used to ridicule Hunter Biden as a good thing. They're like, look, these are thirst traps. It's great. Let's rehabilitate his image. Guys, is this a safe space? Is this a safe space?

16:11Hunter Biden is so hot Why I see this girl coming on here talking about Hunter Biden And why y 'all ain't telling me that man was fine Now I don't play any fucking snow and shit But he alright with me So the streets are calling Hunter Biden trailer park hot Have you guys ever seen a picture of young Joe Biden Young Joe Biden was bad as fuck bro He was bad And there's an element of how, and we've chatted about this on Top Comment Loads, being authentic on social media, like truly authentic in a way that people believe, that seems credible, does work, right? So people are like, oh, actually, I kind of rate that this person who's had a hard time and had all these allegations and not had it very easy is willing to poke fun at himself and to own it and not to pretend to be something else.

16:58And I think that it was that that really triggered the change, not just in the average social media user, but then a lot of the people who set the tone for how you are received on social media, like the sort of messiahs of the Internet, if we want to call them that. I mean, I personally believed it. There's something so refreshing about seeing someone coming back from that to a place of ultimate vulnerability and genuineness and doing it seemingly to help other addicts who had been through that. And we had this rare thing of like a genuine vulnerable man on the Internet, you know, being himself and kind of being open with everyone.

17:35And that lasted like for about 10 minutes. And then he shilled a cryptocurrency. It's sort of like you don't know what you've got till it's gone. When you're winning the Internet, you feel invincible, perhaps. And then you over Internet it and then you. It was just so disappointing. And especially because the moral high ground of saying, you know, I was called Biden crime family. I was called the corrupt one. Now the Trump family are doing the allegedly corrupt stuff. They're making billions off of crypto. He was winning that argument. People were saying he should have ran for president. And then he releases a meme coin called Laptop.

18:13Full circle. Yeah, full circle. I want to make one thing clear is that this is my fucking token. I've been working on this thing for six months straight. And I have gone in deep in terms of cryptocurrency and understanding exactly what I was getting into. And what I was getting into was trying to do something just markedly different than what has been offered up to the community in the past two years. That's something that actually could help build community and do something that's worthwhile. And how does this crypto work? Like all cryptos, it'll have some complex... Top commenters, don't worry if you don't understand the next three minutes of the book.

18:56Well, I was going to say, like all cryptos, it professes some kind of utility. But in reality, it just serves to make the people who mint the cryptocurrency at the beginning rich. I mean, 80 % of people lost money within the first 24 hours of this crypto being launched. So the meme coin, it's a meme coin. A meme coin is a coin that has no real value, but you can buy it and invest in it and its value goes up and down. And so you can make money on it in a similar way to how you could on a stock. and look he agreed that certain events in the real world would trigger a burning of laptop coin what that means is if such and such thing happens then we will destroy a percentage of the the laptop coin in circulation which means the holders of the laptop coin their laptop coin is now worth more so they get richer and those things were things like if a democrat wins the 2028 election or if laptop becomes more valuable than Trump coin.

19:53Now, supposedly, if these events happened, that would trigger a burning event and the holders of the laptop coin would get richer. He financially incentivizes people to vote for Democrats, basically, which, you know, maybe sounds like a little bit like, if you agree with him, like a more of an ethical meme coin. But remember, 30 % of the coin is owned by the people who minted it, including Biden. So what does it do? It makes him rich, except it doesn't because it crashes and burns. And this is the thing. the thing that was working in his favour was that he was seen to be authentic and honest and open and transparent.

20:25And now he's done something that feels at odds with what he was saying, even though he would argue otherwise. And so he's been sort of recancelled on social media. I mean, I always wondered, these people who can fall in and out of favour so extremely, you always wonder whether they'll just like fall back in favour again. But if we're going to use this to plot X's journey as well as a social media platform, you know, from the decisions Elon Musk made to then the proliferation of the content about Hunter Biden to then his sort of resurgence. And it feels like X is creating a genre of political influencer who you almost can't tell the difference between any of them, right?

20:59It's like they all sort of are like rage bait coded, kind of authentic, a bit of a mess, but then also do things like launch crypto coin. You're like, oh, wow. And you know what else they do? You know what else they are? Fickle. Like they change so quickly. You know, the things that Candace Owens and Nick Fuentes would say about Hunter Biden in the past and now it's the opposite. Have retracted, yeah. Joe Rogan, you know, endorsing Donald Trump, going on and on about the travesty of Hunter Biden's laptop, now saying he should run for president in 2028 until the crypto thing. Don't you think as well that this is symptomatic of how social media platforms work?

21:34Because if you're a famous quote unquote person off of social media, then often you're, you know, it's like when people's old tweets used to get dug up and they'd be, it'd be like, well, hang on a second, you previously said this or this wasn't okay. Same with politicians. But with these kinds of people, like we're talking about the mega influencers, they're so unashamedly fickle and there's often no cohesion to what they think. And they're just like riding the wave of the Internet and sort of figuring out what floats, what sinks and then keeping going. It's how they survive, really, whereas most people sink.

22:05Yeah, yeah. Most people do sink unless you're willing to completely sacrifice all of your values to do whatever garners the most attention at that given moment in time. And once you get that attention, once you get those followers, it's a hop, skip and a jump to making a shit ton of money by marketing a cryptocurrency to those followers. And that is what X is. I mean, so many of the accounts on X now, the most popular accounts, may appear to be politically engaged. Oh no, but they're all about, it's all about making money. Yeah, it's all about crypto.

22:42Matt, have you been trolling me with your burner account? No, that's a strange question. Why do you ask? Not underscore Matt underscore Shay. It's tempting. The amount of hate I get, the amount of haters I want to respond to. Well, I know you do use your burner to comment on Justin Bieber's install. Oh, yeah, that's true. That's how we discovered, you see, that you love him. I've got a score of pro Bieber burners. The reason that we're talking about burner accounts is because there's been a lot floating around alleging that Channing Tatum has been running a burner account. Now, sleuth disease, although maybe it's sort of sleuth superpower in this case, but possibly still sleuth disease, has infected a large portion of the Internet.

23:21So much so that people spotted there was this account called Bidness Nonya, none of your business. Sorry, as someone who's grown in the East Coast, I have to correct that. It's none of your bidness. And it was commenting on the gossip page de moi. And people noticed how it was basically enjoying hate that was being directed at Zoe Kravitz, who is the ex-partner of Channing Tatum and is now engaged to Harry Styles. And people noticed that that account, which had this like blue butterfly profile picture, was followed by Channing Tatum. And so immediately social media went into meltdown and they were like, this must be Channing Tatum's burner.

23:58What do you mean Channing Tatum's secret Instagram account was discovered and he's the messiest bitch on the planet? Channing Tatum being exposed for having a burner account that is dedicated to hyping himself up and hating on Harry Styles and Zoe Kravitz and also his ex-wife is actually probably the funniest thing I've seen this week. And it seems like he has a lot of hate for everyone except, you know, like himself. he commented under this post and said he's so genuine no false pretenses with this guy and funny as hell too these celebrities are just like us they are not above doing even the most pettiest of shit to get back at their ex because burner accounts are broadly speaking anonymous accounts that people use to do all sorts of stuff and we'll get into the purpose of them you've got a whole like deck of burners my entire career but you use them for journalism yeah running burner accounts to investigate stuff the suggestion is this is a celebrity using a burner account to express their real views about a relationship and or to possibly distort the conversation about it in a way that's negative and praise himself and praise himself yeah and people were noticing like similarities in in language or comments that he's he'd made before about so kravitz etc it got so out of control that he actually posted on his instagram story saying yo i truly can't believe you'll think this is what i'm doing with my free time.

25:16Also, why would I follow a burner account if I didn't want people to connect me to it? WTF, come on. But if I really need to say it, I only have one IG account. Now, then everyone was like, this is more suspicious. Obviously, what is highly likely here is that Channing Tatum, who follows a huge number of accounts, he follows 8000 different fan accounts. It is completely possible that this is just a fan account of his. Also, a fan account of his might be negative about his ex-partner. That wouldn't be surprising. And he is kind of right to point out that it would be a bit of a mad move to follow his own burner account.

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25:49However, it could also be like one of those double bluff type, well, because I follow it, it couldn't possibly be me. But it sparked this wider conversation about celebrities using burner accounts and when they actually get caught out and when they don't. At the moment, there is essentially no evidence that this is Channing Tatum, but there's also not really any evidence that it's not Channing Tatum. Although the account itself has also come out and said, I'm not trying to say to him, which they would. Which he would. But everyone wants to find a burner account. It's like the equivalent of when people go and hunt for gold on the beach.

26:20It's like that, but sleuths. And sleuths said, beep, beep, beep, burner, burner. Well, obviously the best example of a celebrity burner account coming out was when it turned out that Lorde had an account called At Onion Rings Worldwide, which reviewed onion rings all around the world. She hugely missed a trick, by the way. by not calling this account Lord of the Rings. Anyway, the sleuths uncovered it because A, the onion rings she was reviewing were in places that matched her tour dates and B, because of her distinct long thumbs. Lord has very long thumbs. She then later confirmed that it was her.

26:58This is an Instagram account, okay? Someone started called At Onion Rings Worldwide and someone did some sleuthing and they believe that this is your site. Okay, I have to explain for a second. Here's the thing. I didn't, I sort of naively didn't realize it would be like a thing. That I was going to different places and trying the onion rings at each of those places. I just like... It is you? Ah, God, it's me. It's me. Oh my God, you are... Yeah, and when celebs have burner accounts, there are all sorts of purposes for it. Some can be a niche hobby or something kind of funny and quirky that you're doing that maybe you don't want everyone to know.

27:38So traditionally, I feel like burners are very useful for lurking. If you're a celebrity and you have a verified account, obviously, if you are viewing people's stories or following their profile, they're going to know who you are. So you can see how if you wanted to sort of like check up on other accounts, you might have a burner for that reason. It's the same reason why just the average person might have a burner. Or you might have a burner because you want to troll or influence conversations. And we've seen quite a few examples. Especially ones about yourself. Yeah, especially ones about yourself.

28:03Because of the way social media works now, You don't have that much control often over how the internet's responding to you. But as we know, and it's almost one of the reasons this podcast is called Top Comment, if you run to the comments and then you see that someone is like, oh, actually, I disagree with all this. I think this person's great. Or, oh, my view is this. You might be convinced by it because it doesn't look like the PR team of that celebrity. It looks like a genuine social media user. And we've seen burner accounts used or allegations of burner accounts being used around sports stars.

28:31So there's this Kevin Durant example, isn't there? this account called get off my dickerson i'm surprised he felt the need for a burner account because kevin durant's actual public account is pretty outrageous i mean he famously once tweeted scarlett johansson i will drink your bath water hashtag random he also i think he once tweeted erica badu is thicker than a kindergarten pencil so he's using a burner account allegedly to like diss his teammates and praise himself but like it's like some sort of strange outlet almost like it gives him some kind of gratification to be like, yeah, I hate that person.

29:03Which is, I guess, how trolling works again. And it's much more effective when it's anonymous. And he became a meme for allegedly accidentally responding to a troll from his main account when he meant to do it from the burner. And that was how he got out. And he referred to himself in the third person on his main account. And people were saying, you forgot to switch to your burner. They always get caught out, right? But there's not definitive proof when we should say that. No, no, of course, it might not be. It was like Pete Davidson, the comedian's mum, had a burner account where she would like praise him on social media and respond to his trolls.

29:34But it was outed because she used a picture of herself as the profile picture. This family member thing is important, right? Because we're talking about celebrities burner accounts, but there are examples of where it seems like family members of famous people maybe quite understandably decide that they want to stick up for them, but obviously don't want to necessarily do it on their actual account. And so they do it with a burner and or they're looking to kind of impact the course of what is going on. For example, J.J. Gabriel, who plays at Man United, and there's a load of controversy around his future there.

30:04Is he going to leave? Does he want to be at United? And there are these allegations that his dad has been caught sending hate to his teammates. That's when he was at the academy, right? Yeah, when he was in the academy. So he was trying to set his son up for a career by making burner accounts to diss the other young hopefuls of Man United. These guys? Rubbish. It's like really trying to advocate for your kids, but perhaps in a slightly misguided way. And I think to this point about how fickle the internet can be, both when it comes to Hunter Biden and like Channing Tatum, there are a lot of people who are now sort of hating on Channing Tatum because they're like, why did you come out and do that with your burner account?

30:37Why didn't you pretend to reveal who you were and comment some hate on one of these posts and be like, oops, sorry, thought this was my burner. Like you could have taken the mic a bit more. But I think we know that the internet is so fickle and therefore celebrities and very famous people and people with huge followings also know that and know that very well. I just think it kind of amazes me that actually just one account commenting regularly on posts could genuinely distort and change the perception of a particular person. I always find myself going to the comments when I watch something, read something, because I'm quite interested to see what other people think.

31:09Like the impact it has on us psychologically is very interesting. And I think it's a reminder that you don't know who any of these people are who are possibly changing the conversation. And sometimes it's funny and sometimes it's weird, sure, but sometimes it's actually serious. And we've seen examples of where inauthentic accounts or accounts not saying who they really are can mount massive hate campaigns, can really distort our perception of things. Don't trust the comments. And thus we arrive at the same conclusion we always arrive at on this podcast, which is nothing is real on social media.

31:36And whether that's the music industry putting plants to support a certain artist, whether that's political disinformation campaigns, whether it's campaigns against us and our journalism, a lot of it is not real. What you're seeing in the comments is not real. Which brings me to my favorite burner account story, which is the funniest and the pettiest in many ways, which is that the CEO of HBO, it's alleged in this lawsuit, like instruct his employees to set up burner accounts to insult TV critics that gave his shows bad reviews. I just find that so funny because it's like someone that important and that wealthy to be that like petty asking his employees to comment, like going after TV critics is just hilarious.

32:16I think as well there's something about like you think of the huge accounts, celebrity accounts with massive followings. You know, we know that quite a lot of the time like teams will run those accounts or the person won't necessarily themselves get to decide what they post. There must be something quite liberating about being like, yeah, OK, I'm running this account and I can say what the hell I want. And also maybe quite thrilling about it. Like, are the other students going to find me? Yeah, but it transitions into something more sinister when you consider that a lot of these burner accounts are part of quite sophisticated influence campaigns.

32:45when they're done on behalf of corporations or political movements, for example. And another company that uses burner accounts through super PACs is OpenAI. A lot of the posts that you're reading, the comments you're reading about AI are actually sock puppet accounts, which is like when a company or a person creates a fake persona online to support their own agenda. Yeah, inauthentic accounts, essentially. And I think that the reason why it's useful us talking about this, which might otherwise seem like a little bit quirky and like why does it matter if Channing Tatum does or doesn't have a burner account is because it just reminds you that there are a lot of accounts floating around that you don't necessarily know who's behind them and why and what they're posting and why and they aren't necessarily credible and can't necessarily be trusted and that is your reminder to not be manipulated on social media which is very hard because the whole thing is set up to do exactly that.

33:42Now, on top comment, we are usually pretty wary of when politicians comment on social media and just sort of running with it, which can happen quite a lot. We tend to lean towards the let's be a bit sceptical of what politicians are saying about what's going on online. And Andy Burnham, the prime minister, has made these comments about disinformation, specifically from Russia, from the Kremlin, and the way that disinformation campaigns and foreign influence campaigns are being used to disrupt, distort, to paint a picture of the UK or other places that's not necessarily true, and so on and so forth.

34:15A bit like the kind of stuff we've discussed when we've chatted about decline porn on Top Comment before. And he was also talking about the rise of AI and the dangers that poses and how it can be weaponized. and he announced this new centre, which is going to be working on disrupting those tactics, et cetera, et cetera. Now, he is right. Like, foreign influence operations do exist. His speech was quite light on concrete examples. And what we chat about on Top Comment quite a lot is how now the way that foreign influence ops work is that they will just co-opt or jump on existing polarising content, often coming from people looking to make money, looking for clicks, the engagement nihilists we've discussed before.

34:53And so I would treat what he said with a bit of a pinch of salt. Like, it's not all the Russians. It is the Russians, but it's... It's also us. It's also us. I mean, we've chatted about stuff that comes from the UK, the US, Sri Lanka, the Maldives, and then also like Iran, Russia. You know, there's a lot of saying that hostile states don't get involved, but it's not just them. And crucially, none of this would be possible, right? Like, you couldn't create disruptive disinformation campaigns if the social media sites weren't designed how they are. So if the algorithms didn't exist, they didn't favour rage bait, it wasn't rewarded in this way, these campaigns wouldn't work.

35:26And so I would say, Prime Minister Andy Burnham, interesting to point at the Russians, but is anyone pointing at the social media companies? Well, at the very least, we are. And if you want to get in touch with us about a story, maybe you want to reveal to us that you've got a few Burners, a few Andy Burners of your own, then you can get in touch with us. Yes you can. You can send us a WhatsApp plus 44 330 123 9480 and you can email topcomment at bbc.co.uk Because I want to try and think of something clever. What about... Something less stupid as fuck, you know, like something that doesn't sound like a complete idiot, like just kind of pulled it out of their ass.

36:02Brian Brendan Wright, known as the Milkman, was the UK's biggest cocaine trafficker in the 1990s. There weren't many groups in the UK that could access direct into the Colombian market. When you think of a narco trafficker you're thinking cold calculating lightly violent how did the milkman build a transatlantic cocaine empire we just sat down for lunch and there's britain's most wanted bloke gangster the story of the milkman why was he called the milkman supposedly because he always delivers listen first on bbc sounds

36:42You might drink it every day, but did you know that the history of tea is steeped in skullduggery, colonialism and industrial espionage? I'm Greg Jenner, host of You're Dead to Me. We're the comedy show that takes history seriously. And in our latest episode, we spill the tea on tea. Join us to unpack the ancient Chinese origins of the drink and find out how it became the national drink of modern Britain. Listen to You're Dead to Me wherever you get your podcasts or watch us on YouTube.

From the publisher

After years spent sheltering from the public gaze, Hunter Biden re-entered the mainstream consciousness last summer via a surprise YouTube appearance alongside prominent alternative media figure Andrew Callaghan. The interview went viral, and ever since the embattled son of former president Joe Biden has seen his online reputation soar. On this episode, Matt and Marianna track Biden Jr's journey from ridicule to redemption, and ask whether he has fumbled that newly found following with a dubious crypto enterprise, an all-too-familiar fall from grace in the age of the internet.

Also this week, actor Channing Tatum has denied he is behind an Instagram 'burner' account which was critical of his ex-partners, despite being its only follower. Sleuths had discovered comments across several posts which appeared to support him while calling out Jenna Dewan, Zoe Kravitz and others. We discuss the broader phenomenon of anonymous celeb-run accounts, examples of identities being uncovered, and the psychology of lurking online. Plus - Clavicular says he will fight rape charges filed in Massachusetts.

Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The assistant producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.

If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

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