In short
What happens after a first breakout hit; how artists and producers navigate “marketing is over,” viral longevity, and collaboration when writing an album.
Guests
Ruth B is a Canadian singer-songwriter who first went viral via a Vine clip at age ~19, later releasing “Lost Boy” and then “Dandelions,” which resurfaced years later during COVID. Cole MGN is a multi-instrumentalist producer/engineer/songwriter who has worked with major pop acts including Beck and Carly Rae Jepsen; he’s also known for co-writing and studio-focused production.
Key claims
Traditional label/marketing playbooks can’t reliably predict hits. Viral success doesn’t mean you should chase the exact formula; honesty and timing matter. Genre boundaries are loosening, but artists still need to design creative “guidelines” that preserve their core identity. Collaboration should reduce pressure and trust first instincts.
Notable examples
Ruth’s “Lost Boy” (initial massive success) and “Dandelions” (years-later COVID resurgence). Album process highlights include freestyling melodies/lyrics without pressure and the song “Breathe,” which evolved over ~1.5–2 years and shifted from an initial love-song concept into a more personal mental-health journey.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to the Episode
0:27 to 0:57
The hosts introduce the theme of the episode and the guests.
“From athletic to athletic-ish, Sierra's got it.”
The Changing Landscape of Music
0:57 to 2:00
Discussion on how the old ways of marketing music have changed.
“The old school way of marketing is over.”
Guest Introductions
2:00 to 5:10
Justin introduces Cole MGN and Ruth B, highlighting their talents and contributions.
“I am Justin Tranter, pop songwriter and the host, obviously, of Unfamous, the podcast where we celebrate the art of collaboration, the unfamous and untold stories of how your most favorite pop culture moments got made.”
Ruth B's Rapid Rise
5:10 to 6:40
Ruth shares her unique entry into the music industry through Vine.
“Correct me if I'm wrong, but like you started a song.”
Support Systems in Music
6:40 to 8:25
Ruth discusses how her dad helped her navigate the music business.
“Did I ever think that it would amount to, you know, a label flying me out and signing me and then make an album?”
Cole's Journey in Music
8:25 to 10:50
Cole shares his experience moving to LA and working with Ariel Pink.
“yeah um well I okay I I'm trying to figure out where it started it's kind of a gray area I mean I was obsessed with a guy named Ariel Pink.”
Misconceptions About the Music Industry
10:50 to 13:00
Discussion on misconceptions about fame and the realities of the music business.
“And so I think my dream was always to make records and be a record producer.”
Navigating LA's Music Scene
13:00 to 14:03
Cole contrasts his experiences in LA's music scene with those in New York.
“I felt like people were a little more cold and removed and were kind of like, you got to put in your work before I'll even acknowledge you or, you know, look your direction.”
Navigating the Music Industry as an Outsider
14:03 to 17:01
Learn about the challenges artists face in self-branding and staying authentic in the music industry.
“but it was much more accessible, I felt.”
The Impact of Viral Hits on Creative Process
17:01 to 18:53
Discover how early success and viral songs influence songwriting and artistic freedom.
“Ruth, with your first song you ever put out, Going Insane.”
Show all 28 chapters
Overcoming the Pressure of Success
18:53 to 21:48
Explore methods artists use to cope with the pressure of replicating past successes in their work.
“And I'm trying to think like, I think, I don't know, because that first, that first like album of my life and that first chapter is like such a blur now, because like it was, it truly was so crazy.”
The Evolution of Music Marketing
21:48 to 24:44
Understand how shifts in music marketing affect creativity and artist collaboration in today's industry.
“making music in this world where, like, the old school way of marketing is over and how a label or how an artist is going to break a hit, no one f***ing knows.”
Finding Boundaries in Collaborative Songwriting
24:44 to 28:00
Learn about the process of establishing creative boundaries in music collaboration and songwriting.
“I felt like we, it took us a second to figure out what the bounds were for that.”
The Creative Process of Songwriting
28:00 to 30:40
Learn about the initial challenges of songwriting and overcoming creative fears.
“I was horrified because I'm like, I, like I ha I have such a routine way of writing.”
The Importance of Following the Podcast
30:40 to 31:17
Discover why supporting the podcast helps share the art of collaboration.
“So please do me just a cute little favor and follow this podcast and share it and do all those fun things.”
Finding the Right Collaborator
31:17 to 36:25
Explore the journey of selecting a music collaborator and building trust.
“No, I think you've got to step outside your comfort zone sometimes, you know, and I mean, and, and collaboration, hopefully the collaboration allows you to do that.”
Transformative Life Experiences and Music
36:25 to 42:00
Understand how personal growth and challenges influence songwriting.
“That's also something that I don't excel at.”
The Challenges of Songwriting
42:00 to 44:30
Explore the difficulties in creating music while balancing personal experiences.
“Like I was like, oh, finally, like this is someone who like sees what I have going on and is telling me it's a good thing and is like, let's let's just like elevate it.”
Personal Reflections in Music
44:30 to 47:10
Discussing how personal struggles influence songwriting and creativity.
“And, and then, and when you went back and rewrote it, you rewrote the verses, right.”
The Evolution of 'Storm'
47:10 to 49:30
Understanding the journey of finishing a long-awaited song and its significance.
“I'm going to like, when you're, when you're 79.”
Creating Music from Nostalgia
49:30 to 51:20
How past experiences and fan expectations shape new music creations.
“And I thought Storm was like the perfect bridge of like, okay, I'm giving you guys this last piece of this era of like Lost Boy and Dandelions.”
Musical Foundations and Influences
51:20 to 56:00
Exploring musical beginnings, influences, and the significance of instruments.
“because it was something that already existed that people already loved that was out in the world.”
Exploring Musical Influences
56:00 to 58:29
Discover how early musical experiences shape an artist's creative process.
“and I just remember learning Joy Inside My Tears by Stevie Wonder.”
The Impact of Sampling
58:30 to 1:00:36
Learn about the emotional experience of having a song sampled by another artist.
“but I'm going to re-listen to the song now.”
The Joy of Audience Participation
1:00:37 to 1:02:05
Explore the thrill of seeing thousands sing back lyrics you wrote, being anonymous in the moment.
“And no one knew that I was like, that they were singing my words.”
Game Time: Gag or Drag
1:02:06 to 1:08:55
Join the fun as hosts engage in a game discussing opinions on various music-related topics.
“We play gag or drag to end every episode.”
Lessons in Collaboration
1:08:56 to 1:10:01
Gain insight into the importance of collaboration and perseverance in the creative process.
“That's like really simple advice, but really important.”
Navigating Creative Challenges
1:10:01 to 1:11:21
Learn about the emotional challenges faced during creative collaborations and the importance of perseverance.
“You know, because you're pushing each other sometimes so hard outside of a comfort zone.”
Transcript
Automatic transcript. May contain errors.0:00Justin Tranter:Sierra has all the best active and outdoor brands for the super athletic stuff, like running gear for cruising up the trail. Woo! And the super athletic-ish stuff, like fishing gear for chilling by the creek. Nice cast. Fitness apparel to push for higher reps. You got this! And golf balls priced so you can afford to lose one. Or a few. Head to Sierra or Sierra.com for the brands you want at the prices that let you do it all. From athletic to athletic-ish, Sierra's got it.
0:56Justin Tranter:We'll be right back. The old school way of marketing is over. How a label or how an artist is going to break a hit, no one f***ing knows. I was working at Marshall's first year university student. 20 years old, you're signed to a major label. Your first song does crazy and then it's like, okay, what now? And Lost Boy happened and then the label I was signed to at the moment was like, okay, like this album is like, whatever and Dandelions was on that album. Maybe they didn't pop off immediately, but I think, you know, sitting there in my room five years later with COVID and watching that happen, that was what kind of gave me like, all right, you know, like, f*** that.
1:34When I looked at like the history of music, I felt like the things that really stood out were the things that did, you know, break the rules. This project with Ruth, this is kind of towards the beginning, I'm just like, I don't think this is going to need that. I just want to do this where we trust our instincts, you know, where we really trust the first thought. You never know how important the thing that you're doing is when you're doing it. And I just think try to see it through because you never know what's going to happen with it.
2:00Justin Tranter:Hello. Can you believe it? We're here again. I am Justin Tranter, pop songwriter and the host, obviously, of Unfamous, the podcast where we celebrate the art of collaboration, the unfamous and untold stories of how your most favorite pop culture moments got made. I'm very, very happy with the guests we have here today. I'm huge fans of both of you. And instead of that awkward part of the podcast where the host lists your credits and introduces you while you just sit there awkwardly, I'm going to make you do it. So you guys get to introduce your collaborator to anyone watching and brag about them in your introduction.
2:45Justin Tranter:Would you like to, who would like to go first? Who'd like to take it away? I'll go first. Okay, great. I'll go first, yes. Okay, so here today we have Cole, MGM. who is, yeah, give it up. Oh, let's go. Who is a super, super talented musician, producer, engineer, songwriter, plays so many, well, plays so many instruments, beyond gifted, has worked on so much cool music that I was a massive fan of before I ever got to work with him. Shout out some of your favorites, some of your favorite things he's done. Beck, Carly Rae Jepsen, just to name a few. I mean, that's a pretty solid few. Yeah, yeah. You're going to name two.
3:24Justin Tranter:You can kind of stop there. Big two. And overall, amazing human being who is just so good at what he does. Matcha lover. Same. Same big matcha guy. Yeah. And just a great, great guy. So, yeah. Cool. MGM. John. Thank you. That was too sweet. No, we have Ruth B. Ruth B. Thank you. The glamorous Ruth B. She's just an incredible human being that I'm happy to have entered my life or entered her life in the last few years. She's just a totally unique and original voice as a creative and as a songwriter and as artist. And just a brilliant, yeah, brilliant singer, brilliant, brilliant songwriter and has a really special, yeah, unique voice that I just think has really connected with and appealed to the masses.
4:30and you know she's a really lovely person one of the sweetest people I've ever met and just someone I'm really happy to call a friend
4:41Justin Tranter:Ruthie! Why is that emotional? That was really sweet Isn't that nice? We don't ever talk about our collaborators in front of them because that would be weird but it is a nice little moment to do it It is fun Ruth, your Your entry into the business was very, Cole and I have a very similar, like we were in bands. We tried 10 ,000 things begging the world to like us. Where your entry in was very abrupt. Correct me if I'm wrong, but like you started a song. Yeah. On Vine. Vine. Love it. Yeah. Love it. Throwback. And then people loved it and were like, hey, you have to finish this. And then, so what I'm, obviously you've told that story a million times.
5:40Justin Tranter:We don't need to go over it again, but just context in case there's people living under a rock and don't know that story. The, how does it feel coming into this insane world
5:56Justin Tranter:without that long beat down journey. Because I think it's its own, like Cole and I, it's like years of trying to figure it out. But your way has its own downfalls of just like, what the f*** is this? How did that feel? Like so young, just like, oh wait, everyone now needs this song finished and somebody wants to put it out. What the f*** is going on? Yeah, I think that's exactly right. Like you're kind of just like, what is going on for a majority of it? I think I was like 19 years old. I was working at Marshall's first year university student. Fellow retail. Oh my God. All my day jobs were retail.
6:36Justin Tranter:Yeah. Victoria's secret. Love, love, love. Yeah. And so, yeah, I'd been making these like six second videos. Did I ever think that it would amount to, you know, a label flying me out and signing me and then make an album? No. so I think I was like wildly unprepared but I think I think like there's like a beauty in that as well because I just kind of got in got to go into it like with no real expectations no I will say it was very daunting though I think that was the word I would use to describe those first few years was just like daunting but also exciting but I had a I had a really good support system fortunately like my dad when i first started getting calls from labels who hadn't he had no idea about music but he just kind of studied the industry for like a week straight just like was in the basement on his computer like shut up yeah like he was like yeah shout out very crash course no he was like i'm gonna make sure you're good so he he was a big help but yeah it was it was intimidating what did your dad do in his daily life besides study the internet about the music business.
7:42Justin Tranter:He was a realtor. So he's numbers. Random contracts and business. Also, real realtors, it's a very, like, it's kind of like, I'm just going to decide what this house costs. Exactly. And see if I can get someone to do it. Which is actually very similar to the music business. Like, I think my record deal should be this. But I think that's why it worked out. Because he was like, oh, they said that? No, I'm going to say this. That kind of thing. And I'm the complete opposite. I'm just like, okay, I'm scared. and he's like don't I'll scare them so it was like he helped a lot in that sense but um yeah it was I look back at that time now and I'm like wow like that was I like it's crazy to look back on Cole what was your first entry into like something that you would consider the actual music business yeah um well I okay I I'm trying to figure out where it started it's kind of a gray area I mean I was obsessed with a guy named Ariel Pink.
8:39Of course. Who's an incredibly brilliant artist, rockstar, madman. And I heard his music, a friend played me his music in like 2005, I think. And at the time I just feel like I, it just sounded so different than everything. And he was just kind of like creating these worlds in his bedroom that, and I just felt like, okay, wow, this guy is incredible. This music is the truth. I'm going to find that guy and I'm going to go play music with him. No way. So, yeah. And so we, so I moved to LA. I literally met him within three or four months of being here. I feel like back then it was really uncool to move to LA, like 2006.
9:18Justin Tranter:Oh, no, you could not. Did you live in New York? Where'd you live? I lived in New York before that. Yeah. Yeah. No, exactly. And I'm from the Bay Area. Those two places just hate LA, you know? So it's a one-way rivalry because LA loves everywhere else. But no, but so I. It is funny. LA is never like picking a fight with some random city, but everyone is not as much now, but back then it was like, you're going to move to LA. You're trash. No, exactly. And no, and that made it even more appealing to me, but I like, you know what? I am trash. No, but, and so I, you know, literally walking down the street in Echo Park on sunset, ran into people who, you know, people would be like, Oh, those are new people.
9:56Who are they? Because there's just, there wasn't that many people moving here. And it was just, So someone spotted us. We just, you know, met somebody at a coffee shop. They were friends with Ariel, whatever. Pretty quickly I met Ariel and not long after that was up all night at his house playing music and jamming. And then like a few months after that, he's like, yeah, my guitar player quit. Like, do you want to play guitar with me? Dream fulfilled already. So then I was just joined his band and basically spent the next two years touring the world with him in a van, driving ourselves, really just like dirty touring, you know, sleeping on people's couches and stuff.
10:36And, but it was incredible because I was playing music that was actually my favorite music in the entire world.
10:41Justin Tranter:Yeah, that's not normal that like your first sort of proper gig is something you deeply love. No, it was, it was amazing. I feel so lucky to have been a part of that. that kind of culminated with us getting signed to 4AD and making like a proper record, which was kind of the best of everything to me because I had, you know, grown up making music in my bedroom and recording, home recording and loved even more than live music. I loved records. And so I think my dream was always to make records and be a record producer. And so then we got to make the record together. I kind of realized that being in a live band was not exactly for me.
11:20Like I was not one of those people that came alive on stage. Like I felt like I was just so nervous before every show. And I, at a certain point I was like, why am I putting myself through this? How do these very bright lights feel on you today?
11:31Justin Tranter:Are you okay? No, no, this is, this is great. This is more like a studio, you know? No, but, um, and so then, and, but it was great because I quit playing with him live, but I got to make a lot of his subsequent albums with him. So that was kind of, kind of the first thing. What do you guys, this question's for both of you guys. What do you think like what was your possible like biggest misunderstanding about what the actual music business was or even what the actual record making process was it can be a creative question too not just a business question I think for me it was definitely like like the music making part is so big and it's my favorite part but it's like there's so much more other stuff I think when you're growing up you're like I just want to be on stage and I want to be in studios writing music and like that's what you think it is and then you get in it and it's like it's like there's like so much more to it that's like not as you know there's a lot of work actually and like the creative part doesn't feel like work to me because I love it so much so I'm like I'm so happy to be in the studio even when I can't write even when I'm like feel like I'm sucking like I still love it yeah but I think it was just all the other moving parts like all the other people that are involved and like there's there's like so much at stake and I think that was the definitely when I got into it I was like whoa this isn't just about being in the studio and singing like there's a lot of moving parts here yeah yeah yeah it's I was so when I was young I was so desperate to be famous you know just I remember you told me that when we met too I was so looking back it's like oh my god being famous is insane yeah but you're young and you're just like but what's so funny would now of course as a professional songwriter making the music is 100 my favorite part but when i was young i was like i can't wait to do photo shoots and interviews yeah i was same same and then i started doing that and i'm like i hate this can i go back to the studio yeah what what do you think your biggest misconception was i mean those first few years in la were weird i mean the thing that i found about la versus new york new york i mean in new york i was just in college and stuff but still I felt like New York was a little, it was like hard to access in a way.
13:43I felt like people were a little more cold and removed and were kind of like, you got to put in your work before I'll even acknowledge you or, you know, look your direction. But in LA, it was like, people were so, you know, I got meetings at labels immediately. A &R just wanted to meet me and stuff. And it was, you know, it's because they want to be maybe the first one to kind of say they met you. Or it's not without its own sort of like cynical side to it or something, but it was much more accessible, I felt. People just wanted to meet me. and not that that led to much really, but like a few things did.
14:14But the thing that I felt that was challenging for me was I think being from, well, meeting all these people in LA, I felt like all these LA kids were already just had this inherent sense of how to kind of like brand themselves, market themselves. They had these like personas, they knew who they were and it was effortless. I just, I think growing up in proximity to like the culture industry, I just felt like they knew how to do this. And I had no idea. Like my parents were not anywhere related to the entertainment business. They were social workers, basically, you know, and I came down here. And so when I did those meetings and I kind of was telling them, oh yeah, I played this guy, Ariel Pink.
14:53And they were kind of like, oh, that's, that's weird music, you know? And then I started, started to feel, do I do weird music? God, do I have to do something? And I was starting to think, God, I got to figure out how to like make something more appealing or like change what I'm doing to make it kind of like be more pop or work in some way. And I think that was just, it took me a really long time to shake off that energy. Cause I think that was a wrong lesson to take from it. I think really the lesson was more that, yeah, you need to learn the business and the ins and outs of it and how to navigate that, but don't change what you're doing.
15:25You know what I mean?
15:26Justin Tranter:I, I, I, when I started writing for other people, I just I assumed I have to like chase the trend and I would just which at the time was like flow rider which no shade slay queen you know what I mean but but I realized quickly that like I I'm not gonna write a good flow rider chorus um and then was like well what am I supposed to do and the first day I ever wrote a song to just pitch to someone there was no artist in the room that like was a song I actually would listen to on purpose was my first cut. Amazing. And I think that some people are really good at chasing trends and like, oh, someone said I make weird music.
16:06Justin Tranter:I got to like move it to the middle. Some people can do that really well. And I realized quickly, like within a month and a half that I can't do that. And I think that is because I am a big fan of L.A. and I am a big fan of like the songwriting scene, even though it can be daunting and you meet 75 people in a month, which I'm sure you've been through. We'll talk about it. But I do love how collaborative LA is. Like you said, people just like, come on in, let's do it. But I think that the big, you have to still figure out what you're actually good at. And if you are someone who can jump on a trend and kill it and get rich as doing it, slay.
16:47Justin Tranter:But I just realized quickly I couldn't do it. And like me coming from a glam punk band is why artists wanted to work with me. And me being a little bit weirder, to use your word, is why they were like, no, but that's cool. Yeah. That's cool. Ruth, with your first song you ever put out, Going Insane. Yeah, yeah. And then Dandelions going crazy viral years after you put it out. Yeah. One, what a gift. Just like you're sitting at home. It was in COVID, right? Yeah. Sitting at home in COVID and this older song is going bonkers. What I want to know, though, is how does that, with your first song going crazy and then this old song going crazy years later, how does that affect how you write?
17:45Justin Tranter:Did that ever get in your head about what do I need to write to do this again? or does it set you free and go, I have no control over what people are going to grab onto? Like, how do you creatively process that? That's a great question. It's Morgan's question. It's not mine. Dunning question, Morgan. Honestly, I think it's a little bit of both. I think just even after Lost Boy, that was a massive like thing that I had to struggle with was like, okay, how do I do this again? You know, you're 20 years old, you're signed to a major label, your first song does crazy. and then it's like, okay, what now?
18:19And I think with Dandelions happening years later, I think that was almost a sense of validation of like, you know, Lost Boy happened and then the label I was signed to at the moment was like, okay, like this album is like whatever. And Dandelions was on that album and like I believed in it. I believed in like a lot of the songs on there. And maybe they didn't pop off immediately, but I think, you know, sitting there in my room five years later with COVID and watching that happen, that was what kind of gave me like all right you know like fuck that like I don't have to write the way that to like emulate something I've already done I think I just need to write and like put it out there and the right people are going to find it at the right time and so I definitely in the beginning struggled a lot with like okay how do I do another lost boy you know um I think it's just time and like writing more and more you kind of just realize that just the more honest you are the better it is because you you want to be proud of something whether it does good or doesn't because in the end that's that's kind of really what matters and then hopefully you know you have you have a moment like dandelions but even if not if you love what you do to me that's like kind of all that matters at this point and i think that that is you know we're we're lucky
19:33Justin Tranter:that a lot of people listen to this podcast or watch this podcast because they are actually trying to learn love and i think that like it is we talk a lot about craft and we will talk about like specifics of craft but i think like overcoming ment your own mental is such an important part of making music that like if you don't mind me pushing a little bit harder on that question of like when so when you're in that moment and you're like i have to do this again how do you get that out of your head like how do you just go i have to write and stop thinking about it? That is like a really good question.
20:09And I'm trying to think like, I think, I don't know, because that first, that first like album of my life and that first chapter is like such a blur now, because like it was, it truly was so crazy. And again, you, I mentioned like the growing up life in a small town in Canada, like it wasn't like I was prepared for it. But I think honestly, I give myself a little bit of credit because even at that age, I kind of was like, you know what, I just want to write. Like I told everyone, I was like, just let me write. Like I wrote this Peter Pan song on my own, like clearly something, like there's something here.
20:44So just let me do it. And so I did. And I don't know if I was ever like, like, cause I remember I was like, do I just make a whole Disney album? Like, do I just, do I just pick every thing? Like I'm like, no, why? Like who like Rapunzel? I'm like, do I just do a song for all of them? That's incredible. It probably would work i would listen yeah i know that's my plan when i'm like when i'm like 80 and ready to retire i love it the final album will just be like lost way and then like just every disney character with like their own little plot twist it kind of sounds like an awesome concept no it's amazing and like the first album was like a half of my face picture of when i was like 19 and so the final one will be like the other half i'll be 80 wow yeah yeah and it'll be like a quick love I love that you have this planned out.
21:30Justin Tranter:Yeah, I love that you have your Swan album already planned. You're like, here we go, 80. No, for real, I've thought about this, yeah. But yeah, I think I did a good job of just being like, I'm just going to write and hope for the best, you know? Cole, as a producer, living in this, making music in this world where, like, the old school way of marketing is over and how a label or how an artist is going to break a hit, no one f***ing knows. Does that set you free creatively? Or does that, or how does, and I'm literally asking for advice on myself. Because I'm like, when my first like six years of success, songs still broke from radio.
22:17Justin Tranter:And I knew really well how to write a f***ing radio smash. Which, by the way, no one taught me. I just made it up. And I all of a sudden was like, oh, I think I do this really well. So I wish I would have done it for my own band, but I couldn't figure it out then. But around 34, I really figured it out. And now it's just like, who knows what's going to go? How do you creatively, when you're trying to help an artist get across the finish line, when you're trying to decide what something sounds like, what are you thinking about knowing that traditional marketing is dead? You know, it is interesting because I feel like growing up, the music I loved was kind of things that didn't fit squarely into a genre.
22:55Like I was obsessed with Outkast.
22:57Justin Tranter:Oh, the best. Because they just were just so unique. They made music that's so unlike anything else. But they, you know, just once in a while had these like completely infectious like pop smashes that were just totally unique. And just broke the mold every single time. And so, and that's the kind of thing I wish for. And I felt so, you know, I remember somebody asking me when I was a kid, I went to like summer camp or something. And somebody said, are you a rocker or a rapper? And I was like, oh, s***. Like I like both. you know but and so genre was important when we were young it was very tribal you know genre like defined who you were absolutely like how you dress everything and it was you know and there's something cool about that but at the same time the the world that i wished for was one in which you know it was we weren't whatever enclosed i love it they gave you two options too rock or rap that's it pick one but i mean it was the 90s i guess but um but um no i i so i think But anyway, I feel like one day I woke up and it was kind of like that universe that I wished for musically was actually like what we were living in.
24:00You know what I mean? And now everything is kind of genre bending, genre lists, you know, and it's interesting because, yes, it absolutely sets me free. And I'm so happy that this is the direction music's gone. At the same time, I do think it can be challenging when there aren't those kind of bounds on stuff. There aren't those guidelines about, you know, and I was never the producer that was like, OK, I'm going to figure out exactly what this genre means and what that genre means. and it's got to have this type of drum sound and the vocal sound like this on that genre. I was, I, since the music I loved wasn't that, even though I love pop music too, but the music that I love was a little more like left-leaning, I guess.
24:35And when I looked at like the history of music, I felt like the things that really stood out were the things that did, you know, break the rules. But nonetheless, I felt like, okay, so when we were, you know, starting to work on our album, I felt like we, it took us a second to figure out what the bounds were for that. And I feel like you kind of have to design for it. I try to, for a project, design some kind of guidelines of what I think is working. And my picture for Ruth, I listened to Ruth's music when we first got introduced and I wasn't familiar because I don't, there's so much music I don't know.
25:09And I wasn't on social media and I was just under a rock basically listening to the 60s music. But I listened to the music and I said, okay, so it's clearly, I picture Ruth in front of a piano this is the image I see when I listen to her music. And so I thought, okay, for this album, I still, I think it needs to be Ruth in front of a piano that you see, but how can we then elevate that? And she's lived a lot of life since her last music. And how can we have that reflect in how that, that we just add into that image and bring things, bring a little bit more of her story in and bring, bring, you know, even in a sonic way, like the, it doesn't have to be the piano sounds.
25:52There's a, there's a, there's a kind of a wide range of piano sounds that we can do. And, and how can we explore within those bounds of the piano and stuff, but, but how to just elevate and try things that she hadn't tried before that give it a little more.
26:06Justin Tranter:I think you did an amazing, amazing job when I was listening to it this morning, cause I don't know when this episode drops, but the album is not out yet, but it's out very soon. So I got a little, I got a little preview and I, I am familiar with Ruth's work because we worked together 10 years ago. We did. We did. And I loved how sonically it still feels like a piano singer songwriter, but it's really a elevation for you. It's a growth for you of, there's so many more alternative and indie textures that I was not expecting. And I was, it was a pleasant surprise, but it's still, because I'm a big singer songwriter geek.
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26:47Justin Tranter:So it still feels like a singer songwriter album. It just takes you to a new place. And I think you guys did an amazing job with that. When you say you had to figure out what the boundaries were, I'm very curious about that. How did you figure out what it was? How did you, is it just trial and error of like, okay, this is what this album sounds like? Or what was the process of getting there? I mean, I think that we, you know, Ruth had done quite a bit of co-writing in the past, but I think that every co-write is different, right? And every collaboration is unique. And so we had to find how we were going to collaborate with the skills that we're bringing to the table, you know?
27:31And I think that, yeah, it does take trial and error. And I think at first, well, actually the first few songs we started, you had brought in most of the song already written. And so that was a cool way to actually start because we could kind of start to experiment with something that was already strong. Cool. You know, and those songs made the album too and are some of my favorites. But then we were like, okay, how can now we like set forth on the next leg of this journey, you know, and try something different and write together, you know. and and that took a second because I think one of the first days I remember me starting to play some chords or or try to make some music to for us to write to and then you were kind of sitting there and you just I remember you just being like a little frozen of like how do I now just on the spot write a song you know what I mean yeah and and I just remember being like hey it doesn't have to be it doesn't there's we you know we don't need to feel this pressure we don't need to have this idea that you're just going to pull out of your ass just like an incredible top line and lyric right now with nothing you know what I mean and so instead I think we after a few days of working together we I remember you trying you getting on the mic at some point and just sort of trying melodies trying singing melodies and that was something you hadn't done before were you saying lyricless yeah I remember Cole was like why don't we just set up the mic right now and just sing and I was mortified.
28:57Justin Tranter:Oh, I, I, I still to this day hate it. I was horrified because I'm like, I, like I ha I have such a routine way of writing. Yeah. And he was like, just see, like what, what's the worst that can happen? Like I'm, but you're, you can stay seated and comfortable. It's not like you have to stand and feel the pressure. He's like, just like do it. And like, after a few times I was like, wait, I kind of love this. And we would like, we would pull out lyrics from those little mumbly things. And that would be the genesis of like a new song. You were freestyling the song right then. And it was actually incredible to see and to know that that was the first time.
29:30I mean, it's funny you say you were scared because maybe I sensed a little fear at first, but actually by the second or third time, you were in your back. No, I loved it. I was like, I want to do this every day. Wow. Yeah, I still hate it. I don't know.
29:42Justin Tranter:But I'm much more like, we all do lots of things when we co-write, but like lyrics are my favorite part. Yeah. And so for me, like the freestyling, the melodies, I'm just like nine out of 10 of these are going to be so bad. Yeah. But I mean, there were some bad ones for sure. I think even the best melody writers of all time are going to have some bad ones. But because it's not my strength, they're mostly bad. And I'm just like, OK, never mind. Here. Have either of you worked with Nisha? Amazing songwriter. I've heard that. Beast. And that's how she writes every song. And we were writing together a couple weeks ago.
30:17Justin Tranter:She's like, why don't you try it? I was like, after you just killed it for 20 minutes, you want me to go? But I am such a fan of hers. I was like, if Nisha's asking me to freestyle, I'm gonna do this. And it was kind of nice to be like, you know, 96 years old and still be afraid of something. Hello, my little unfamous friends. so um the thing about the algorithm little miss algorithm is that she um doesn't want to let people know about our podcast unless she thinks that people love it so if you follow this podcast what do the old school youtubers say like subscribe and follow um if you do that for me then you will help the unfamous message of the beauty of the art of collaboration reach more people.
31:09Justin Tranter:So please do me just a cute little favor and follow this podcast and share it and do all those fun things. Bye. Air Lyrics is kind of awesome. No, I think you've got to step outside your comfort zone sometimes, you know, and I mean, and, and collaboration, hopefully the collaboration allows you to do that. You know what I mean? And, but, um, I think that, yeah, I mean, so getting to the lyrics though, you're right. That, that then became the, you know, next step. We had all these songs that had beautiful melodies with a few lyrics. The thing, I think we knew that it was great already though, because we were listening to it without lyrics and we were like crying.
31:46Justin Tranter:We were listening. Which song are we talking about? If you can remember. There's a few. I definitely remember like, who's going to love you. Yes. Was one of those. Breathe. Breathe. For sure. Oh my God. Breathe was like the OG. There's a song on there called Breathe where it was just like straight melody. And we're like. That is amazing. Because her voice. And I mean, it was already so much of it was there, even without the lyrics, you could picture what the song was about. I mean, because there was a few words and that's the beautiful, magical thing about that. Sometimes you could hear a few things and maybe what I heard was different from what Ruth heard, but we kind of listened back to it and tried to let that then guide us.
32:21of kind of like, okay, I think it's about this. And actually interesting thing with that song in particular, right, was when we were trying to figure out, we were like, you know, doing the archeology of what this actually is and kind of dusting off and trying to figure out, I think it's this, I think it's that. I kind of had an idea. I was like, I think it's this kind of thing. We started, we basically wrote the whole lyric together of kind of what I heard. And then I think actually to Ruth's credit, an amazing moment in the process was you being like, you know what? I like this, but I actually think this isn't the song.
32:52I actually think the song is something else. And I just need to take my time with it and figure out what, what those lyrics are. And, and we did, that's the, the other thing I think is just that giving it the proper time. Yeah.
33:04Justin Tranter:How do you be, how do you find like the confidence to go, no, I just need time. Or is that something that's just in you? No, absolutely not. That's not in me at all. I think this album with Cole, I think I really challenged myself. And before we started it, I remember I was like, okay, this album is going to be like my most personal one. I've been through a lot and like I know I have stuff to say. And I want to feel as comfortable as possible to kind of in a way like guide that a little bit. I think in the past, like it's intimidating. You get in, you know, the room with like these people have been doing music forever and you love their music and you're a fan.
33:46and you're kind of like, okay, like you tell me what to do kind of thing. But I think with Cole, part of how we met too, like we didn't meet in the studio. We met like at a coffee shop and I wanted to kind of know the person I was going to work with before so I could have that confidence because I don't think that's something that comes to me naturally. But, you know, I feel like once you become familiar and comfortable with someone, it's so much easier to just be like this, I feel like this and that. I need this, I need that.
34:10Justin Tranter:how did you decide as someone who did get put through the crazy like do a million sessions with a million different people and just see what happens how did you decide Cole was the main collaborator for the album yeah I think um so I remember my manager and I like once this was about three years ago I had been through a lot of stuff I hadn't put out an album in like four or five years and I was like I think I think I want to make something now and the one thing I said was like who I don't want to do the sessions thing I want to just find my person and work with them and like get in um and so once I said that Mark I think it was Cole had recently signed to my management company and oh cool um Mark was like looking at his resume he's like back back back and like we both love back and like that was all over Cole's stuff and I was like I don't know if it makes sense but let's let's meet um yeah and so yeah we hung out at a coffee shop I always say I feel like the scariest person to meet someone is in the studio.
35:08Like for the first, like, just, Hey, let's write together. That is like the most terrifying thing to me. I love that.
35:15Justin Tranter:I love it. Yeah. But I can like have a great conversation with that. I can. Yeah. Okay. So like, like going to coffee with someone is that doesn't mean for me that we're going to write a good song together. Yeah. And it didn't to me either. I think it was just more about making the fear away. That's exactly what it is because I just feel it just, there's so much pressure. I feel like meeting in that place. So anyways, we hung out and like we had a really great chat. We bonded a lot of over some of our favorite music. I was very surprised to find out that he's like a super fan of like Ethiopian music, which was so like crazy and random and shocking.
35:53But I was like, OK, my parents are going to love him, too. So I'm like, we just it was like an instant kind of thing. And I was like, let's just try it out. And like, you know, at that point felt like this isn't just a stranger that i'm walking into the studio with now this is there's something here yep um and we did a couple sessions and i was like yeah this is let's go let's do it let's do the whole thing what do you what do you just because people are coming to to watching this to
36:19Justin Tranter:try to learn how do you then because that's a big undertaking okay we're going to make this whole album together yeah what was it that is crazy what for both of you what was it that gave you what was the signal like yep we should I want to go on this crazy journey with this person you want to go first you're so polite what artist let somebody else go first what a sweetheart Canada I think that it was like my personal journey of where I was at the time too I had just done a lot of kind of random sessions as well, you know, which is one day, like nice, I call it nice to meet you session where you're just trying to, okay, let's write a song.
37:06That's also something that I don't excel at. I don't think, I think for me, it's more like, I really want to dig in and take time and sort of build something, you know? And sometimes it's like the third, fourth, fifth song. That's actually the best one, you know, or 10th song. But, but I think that, so I had just made this playlist, like somebody had recommended somewhere that make a playlist of everything you loved as a teenager. And this is kind of actually loops back to what I was saying about those initial meetings in LA and kind of like having, I was like reconnecting. I think there's a continual process of reconnecting with, you know, the reasons that you got into music in the first place and why you love this.
37:45And so, you know, I had just, I'm such an avid fan of music, listening to stuff and discovering new things all the time that I hadn't really taken the time to go back and really spend time with what I listened to in those formative years, you know, of like 15 through 20, which is just like that. To me, that is like your music taste is, you know what I mean? And so then I made the playlist of just everything I loved and it was just like 60 hours of music. And I would listen to that on shuffle and it was incredible because it'd be like the song 13 on a most deaf album or something. And I was just like, this is, I remember this so well.
38:25I know every word. I know every moment of the song, even though it's just so, and then hearing it through like producer ears, whatever, 20 years later. And I was just like, this is so weird. Like this beat is so bad in a way, but I love it so much. You know what I mean? And, and just, and hearing all that stuff, but there was just certain things on there. And I remember you, when we met at the coffee shop you were kind of like oh so my favorite artists are stevie wonder lauren hill and the beatles or whatever and like those were just like at the top of my list of my teenage playlist or whatever and i was just like okay we already connect them it's not like you're like i mean no shade again but it's not like you're like oh the whatever new thing you know trying to make whatever new you know current music you're kind of like drawing from a deeper well i feel like in a way you know and that at least I connected with that you know and then the Ethiopian music thing was just random and weird and I was kind of like oh my favorite artist you know my favorite Ethiopian music is Mahmoud Ahmed you're like oh it's my dad's favorite or whatever you know um yeah but and so and so there was just weird things like that just just felt like kismet and felt like there was some synergy already happening and I mean for me I think with the type of producer I am Like I love to co-write with artists who are already amazing writers.
39:43Yeah. Makes my job a little easier. No, but it's also just that I just, I love an artist who has a unique voice that is, comes through in their writing, you know, and that they are doing something that, that would just nobody else would write, you know? And, and so I knew obviously that Ruth was that, and you could do it already all on your own. You know what I mean? And so I just felt, okay, let me come in here and just like help you, um, help, help like bring out some of that growth that you've been going through in your personal life.
40:14Justin Tranter:Yeah. And then just put that into the music in a way that you hadn't yet. What was it? Cause it, like you've mentioned a couple of times, it was like a long time between albums. What, if you don't mind and you can tell me to off, you don't have to answer this question, but like, what was it in your personal life? Cause you've mentioned a few times about what you've gone through. What was it that you were like, I need I'm ready to write about this? Well, I think at the top, I went through like the biggest breakup of my life. Thank, good for you. I know. I think breakups are amazing. They're actually so good.
40:45In the long run.
40:46Justin Tranter:Like don't come to me with looking for like to vent about your partner because I'm just going to tell you to break up. I'm done. It's going to be my advice. Yeah. So I'm proud of you. Good for you. Yeah. I think in the moment it was like the worst thing ever, but hindsight's 20-20 and now I'm like, oh, thank God for that. But I think, yeah, breakup. And then just like growing up, like going from, you know, your early 20s into your late 20s, there's like so much stuff that happens. And you find yourself out of a relationship that you've been in for like five years that kind of define you. When you're in your 20s, five years is a long time.
41:19It's a lot. And it kind of defines who you are. And you are that person. And that person is you. So the separation of that, it's almost like, oh, my God, I have to like find myself. Yeah. Who am I outside of this? Like, who are my friends? because I was so secluded in this thing. And it just, there was like a lot of life to write about. And so I think, you know, I told my manager, I'm like, I'm ready to make music. I don't know who to do it with. Met Cole. And I think the thing for me was like, I just, he, I felt very understood by him. Yeah. In the sense of like, I felt like he really appreciated what I already had going on.
41:52He wasn't coming in there to be like, well, you should do this. We should change this. Like, he was like, you have something really good. Like, I want to help you make that even deeper and better. And like, I loved that. Like I was like, oh, finally, like this is someone who like sees what I have going on and is telling me it's a good thing and is like, let's let's just like elevate it. Yeah.
42:11Justin Tranter:Can you guys walk me through what was the hardest song on the album to write and finish and get across the finish line? and like really walk me through the process if you don't mind because I just think that's such a helpful thing for people to learn about is like we always tell the stories if we wrote it in 20 minutes and we just knew it was nothing but piano and a kick drum and now it's the biggest hit ever that doesn't help anybody there's nothing to learn there like what was the hardest and how did you get through it? I don't know I don't know if it was the hardest but the song Breathe that we already talked about, I think it was one that we had to be delicate with, you know?
42:58And I think that sometimes you do have to be careful, even though I tend to be a just throw a paint at the wall, break stuff, burn it down, start again. But I kind of, I had just come through doing a couple projects where I had done that on every song. And it was so exhausting actually that, you know, we'd write the song and then I would say, okay, let's take out all the music. Now what should this be? Let's do, I'll do a ballad version. I'll do a hip hop version. I'll do this. I'll do that. And by the end of it, I was like, that was not really helpful. Actually, it was so tiring. And I made 20 versions of every song and it was just complete indecision.
43:31And that sounds awful. It was horrible.
43:34Justin Tranter:I'm just going to be honest with you. That sounds like a really bad idea. It was a terrible idea. No, sometimes I feel like sometimes you have to do that. But I think I came out of that being like, you know what? This project with Ruth, this is kind of towards the beginning. I'm just like, I don't think this is going to need that. I just want to do this where we trust our instincts. where we really trust the first thought. And even though it wasn't the kind of thing where, as we sort of started to describe it, we didn't write the song in 20 minutes or anything. It evolved over a long period of time because we would go months without working together and then get back to, and there was a lot going on for both of us during then, but definitely for you, where you would sort of be going through periods of, I think where it seemed like you felt like you weren't as connected to writing and being creative.
44:19And then you would kind of come back and be ready to go again and um you know you were going through the breakup you know and all the repercussions of it and everything and then trying to figure out how much of that to include but i think at times it's just like you just feel bad and you just are like i don't want to write about this yeah yeah but um to get to the process of writing i i think that with that one it was kind of like i think the crucial moment was when you said you know i don't think this is actually the song, even though we had already, we wrote it. And, and then, and when you went back and rewrote it, you rewrote the verses, right.
44:56And it took a while. Like, you know, it took like, I think we probably started the song and didn't finish it until what, two years later, a year and a half or two years later. Yeah. It was one of those. Because, but also it's a song about something then a little different than, than what you'd written about. Do you want to talk about that? Yeah, yeah. No. So that that song, I would say is like definitely my most personal vulnerable song probably that I've ever written about just because I think, yeah, I think a lot of my music, most of my music is kind of about someone else and like how they made me feel and the heartbreak or the love of it.
45:33And this was like just about me and like my journey and like my struggles with my mental health and stuff. And I was I was really going through it while we were making this album. I'm sorry. No, I like it was tough in the moment. But now I look back and I'm like grateful because it's like you can kind of hear the like pain, but also like the healing throughout this album, which is why it's so near and dear to my heart, because like, I know what I was going through when I was singing those exact lyrics. And I think with Breathe specifically, like we started it as kind of like this love song or whatever.
46:04And then there was there was a lyric in it, I think, on the mumble mumble track that was like the mountains are so big. I feel so small. The oceans are so big. They could swallow me whole. And like I remember I was kind of like one thing I'll say about Cole is I'm so thankful for his patience because there were like literally two years to finish this.
46:22Justin Tranter:I'll see you in two years. Literally, there were times I was like, OK, I'll see you tomorrow. and then he wouldn't see me for like three months like straight up because I was just so in the trenches um but I remember my best friend she she was like you know I was back home in Canada and she's like we gotta like do something like you gotta get out of this funk and she took me to Banff which is like my favorite place in the world I used to go there growing up a lot mountain town and we stayed there for three days and that's actually where I like wrote the song and I was kind of sitting outside on the balcony one day by myself going through a bunch of our say and like it really that's what I would say to people is like I don't think you need to rush music like yeah of course we live in an industry where it's like you got to do stuff but like you you should give yourself the time to feel the music you're writing and like do you think that because obviously like you said we're in this music business and there is pressure especially on artists of course release release release release do you think that you know that you need to give yourself time or that you just there's there's no option for you like for the way your creative process you are gonna give yourself time or is it something that you like actively put your foot down and and make happen I think it's I don't have a choice yeah yeah I think for me it's like I'm not the type of person who's gonna write every day like at all like it's like I write when there's something to say yeah it really is like a form of therapy which is why I think I need to like know the person I'm working with because I could never just, unless I'm like writing about just like some, like something that's not to do with me.
48:01I could go in there and have fun. The Disney album you're going to sell. Oh my God. I'm going to like, when you're, when you're 79. Oh, and it'll be done in a week. Like it'll be quick. No, but, but when it's my, it's like, I just, you know, it's like writing in a journal almost. Yeah. Yeah. So it's, it's not really an option for me. It's like, if I got to do it, I got to do it.
48:20Justin Tranter:I get asked all the time of like, you know, because if it's a really crazy week in my life, I can, I can, sometimes there's eight songs written. And I'd be like, how? It's like, well, but it's not about my life anymore. I haven't written a song about my own life in 12 years or something, 13 years. I couldn't, I couldn't tell you how long. So for me, it's, I'm just there to help other people tell their stories. So I don't need to like go and live. But when you're writing about your own life, you have to do that. There's the song Storm is a lyric from like a decade ago, right? What made you go, okay, now I have to, this lyric now has to come to light a decade later.
49:07How does, how do you, what sparked that?
49:10Justin Tranter:Yeah. So Storm was like one of those vine things that happened 10 years ago that people had like always asked me to like finish writing, finish writing and didn't have the life experience for it, I think. And so, you know, 10 years later, I kind of found myself in quite literally a massive storm of life. And I went back to finish it. And I thought, I don't know, I felt like I wanted to like close the gap of like that first album to like now and Safe Haven was that album. And I thought Storm was like the perfect bridge of like, okay, I'm giving you guys this last piece of this era of like Lost Boy and Dandelions.
49:43And we finna go into this new era. All right. Like you guys are going to come with me. And so, yeah, I just, I kind of wrote it when I needed to write it. Same thing and put it out. And yeah, I was just happy to give people something that they'd always been asking for.
49:58Justin Tranter:Yeah. Yeah. Did it, were your, were your OG fans very? They were geeked. They were geeked. They were so happy. Yeah. Like they were like, fine. I mean, I was still getting DMs like 10 years later, but where's this dorm song? Yeah. Cool. How do you, how do you produce something that's a decade? Oh, what's, what is, what, what is your creative producer thought process of like, what do I do with this thing that people already love and blah, blah, blah, blah. Yeah. It was, it was weird with that because I mean, yeah, again, I kind of was like, even just, you know, watching, basically watching the, the vines that you can now find on YouTube.
50:33Right. And of just that was the genesis of this whole thing, you know what I mean? And kind of like I watched those videos so many times, actually, because it is amazing. And something about the six seconds is wild, right? Where it's just you get just enough of a glimpse into something, but you don't see what came before. You don't see it right in the middle, you know, and it's just it's just really makes you want more. Yeah. And, and, um, I think I, but the thing is, is I really trusted because I did actually, that was one of the first ones we worked on. Right. And so it was, um, yeah. And it was kind of almost before we started the album proper.
51:15Right. And, and, um, and it took a little while to finish cause I was still coming out of my try 20 versions of every song and I, but it was hard because it was something that already existed that people already loved that was out in the world. And how do you kind of do justice to that? How do you figure out what came before and what came after on that Vine video, right? And so I think kind of in a lot of ways, I was really just inspired by that video and tried to just get some of the same mood and try to figure out what it was you were doing. Because it was just this really spontaneous kind of loose moment.
51:47And how do you just, you know, use that to make a full song? And so it took a second to figure out. But it also, I think one of the keys was to get you to play the piano. You know, when we got the piano in there, that was another thing that was a crucial moment, I think, in our process. Yes. Because actually a lot of the songs were written on guitar, right? Guitar, which is so different for me. Which was just something that happened in the process that kind of we were inspired by. But then there was a moment where we both sort of thought, you know what, though? I do think that the songs, this album still needs to be a piano album.
52:21Yeah. So then there was a process of kind of transposing everything to piano. Cool. And then once you started playing the songs on piano, it just, oh, it really came into focus. Because I think then it just sounded like Ruth B. Like, completely. You know what I mean? Yeah. And so that was one of the key things with Storm, too.
52:37Justin Tranter:How did, was piano, like, have you been playing your whole life? How did, is that how you started? Yeah, me too. Yeah, love. Yeah, every song I wrote until I was, like, 33 was always written at piano. Yeah, same. Just, like, me, piano. Yeah, my parents put me in lessons when I was, like, eight. I absolutely hated it. Because, like. Same. It was so boring and I would just like want to play my own stuff. And the teacher would be like, no, like play this. But yeah, no, I, I've always piano. I feel like it's like my perfect dance partner. I always say that like me and my voice and the piano, it's just, you know, home for me.
53:09Justin Tranter:Cole, what did you start on guitar when you were young? I started on piano also. Really? Cool. Yeah. I mean, like as a little kid and then I, I, you know, was in same piano lessons or whatever and didn't love it. And then I kind of switched music teachers. And it was actually an amazing thing because somehow I grew up in Berkeley and there's a lot of weird kind of music scene in Berkeley and a lot of like jazz people and stuff. And I found a teacher that was this jazz musician named Peter Affelbaum. And he was multi-instrumentalist, but he sort of like had drums in his house and had all these other instruments.
53:44So I just came to his house and started trying all these other instruments and playing. And so I got kind of switched to drums for a while. But then, yeah, I just started sort of playing a lot of different instruments.
53:52Justin Tranter:Yeah, I only ever wanted to play piano because I think it's the most glamorous of it all. Honestly. Like guitars, it's like so rowey. It's like get. Can't have your nails done. It's just there's something so glamorous. Like the shoe, your shoes can be like a focal point when you play piano. I agree. You know, there's just like a whole thing. I love it. There's a whole thing happening. Okay, we asked this question of everybody, which is what is the song that ruined your life? in the sense of you heard a song when you were young and you were like, oh, I'm a musician now. I have to do that. Whatever this song just made me feel, I have to now, this is my life now.
54:30I'm gonna go chasing car snow patrol. Cool. Yeah, I distinctly remember being like 13 years old and feeling, like feeling real feelings that were way beyond my ear. I'm like, why am I this heartbroken right now?
54:44Justin Tranter:but I really don't have a boyfriend. No, like I have a crush, like chill out. I literally was in the parking lot waiting for my mom. She's in the grocery store and like it was raining. And I heard that song for the first time. And I was like, whatever this feeling is, I was like, this is wild. And I just, I think that was, I don't think I knew in the moment that I was like, Oh, I want to write music. But I remember that was like the first song that ever like really moved me. Yeah. Yeah. I love that answer. It's a great song. That's a good answer. I, it's so hard for me to answer this question.
55:14I feel like, I don't know if it was the first, but there was this moment when I was, when I was like probably 13, 14, still playing some piano. And I met a friend on through like instant messenger. I don't know how this happened. Like AOL instant messenger? AOL instant messenger. And it was like, it was a, somebody I knew from a, from a class was, was like, I am friends with this person. And he was this guy and he lived in New Jersey and he was an amazing pianist. And I was obsessed with Stevie Wonder at the time. And I remember him and I was, we were IMing about, I was like, oh, I love Stevie Wonder.
55:53And he was like, oh, I know all those songs. I could teach you how to play those songs. And so he like taught me the chords of, and I just remember learning Joy Inside My Tears by Stevie Wonder. And I remember that being just this really, it's like this deep feeling in that song that like as a kid, I couldn't even really connect to, but I knew, you know, I could, I could only connect to it so much, but I felt that there was so much more to it. And it just made me want to go into it and go deeper. And yeah, it just really, it hit me so hard, even as a, as a 13 year old. That's, I mean, that's a pretty high level song to learn.
56:27Justin Tranter:I know. I couldn't play it well, but I could, I could bang it out a little bit enough to like feel it. Are you like a chords, like as chords, like your favorite part of the process for you? Kind of. I just be like obsessed with Stevie Wonder. It makes me think that maybe chords were your, I know. I mean, yes, because I think that for whatever, you know, my, my dad listened to a lot of jazz growing up and I always think that like up my ear completely for like doing pop music. Cause I just was used to such like harmony. You know what I mean? I was used to these chords that were just so much more complex.
57:03And I think that those sound normal to me. You know what I And so, yeah, I do think chords are the thing that really often, I mean, what brings me into a song usually is the chords and the melody. And then the lyric I kind of get a little bit after, but I think that the chords and the melody, that is just what draws me in completely. It's like harmony and melody, you know, and that's what makes me just engaged emotionally. And that's what I'm always looking for.
57:27Justin Tranter:I've never heard someone say like, I love that so much of like growing up with so much jazz and that sounds normal to you. which like in some ways that maybe f***s you over for pop because you're like, no, no, this flat nine is totally normal. So like, why are you playing a natural nine that's so boring? No, and people will be like, I don't know, that's a weird note. And I just don't even, it doesn't register as weird to me, but I just, you know, like I said, come to embrace that stuff. Yeah, that's what makes us all special. I will say my favorite moment on the album is in a song called Pick Me.
58:02And that was one of the ones that I'd kind of written at home and brought to Cole. But in the hook, he like adds this chord. Oh, really? Yeah. And that is my like literal favorite moment.
58:12Justin Tranter:Geek out for us, Cole. What is the chord? I don't even know. I mean, I think I know what you're talking about. You know what I'm talking about. When I played the piano, kind of more towards the end of it. Yes. Yes. I don't know. I don't know. It gets me. Because I never got far enough in piano where I could tell you what chord that is. It's really only just, I just played by ear. It's so good. I don't know where that came from. but I'm going to re-listen to the song now. Listen to Pick Me and you will hear it. It's a subtle moment. It's so subtle. Okay. It's so subtle, but like it's everything.
58:38Justin Tranter:Okay. Yeah. Perfect. Okay. Before we play, we play a game called gag or drag at the end of every episode, but I have to, we have to ask you about your song beginning sampled or interpolated or sampled, right? For Rod Wave. Oh yeah. How does it feel when your song becomes another song? Like what, what just walk me through. I've never, that's never happened to me as a writer. I have definitely interpolated other people's songs. Um, and my first hit fallout boy centuries has a huge Suzanne Vega, you know, interpolation in it, but I've never had it happen to me. How does it, how did that feel? It's really cool.
59:18I got to watch him perform it. Um, maybe it was like two years ago at Barclay center. And, um, he had asked me actually the first time I performed it with him since, but the first time he'd asked me to go up on stage and I kind of was like, you know, I've always dreamed about this moment of like being in the audience and kind of like hearing it. Like, can I please have that? And then we were like, okay, cool. Next time I'll get on stage with you. And I mean, it's so wild because the song that he used was like one of the very first songs I'd written. I was still working at Marshall's. I'd wrote it about this.
59:51Yeah. I love
59:52Justin Tranter:Marshall's. The Marshall's of it is just so glamorous. Marshall's is actually such a nucleus part it's like massive in my life but I wrote it about this lady Mary she was working at the time with me she's like an older lady and she was telling me about the the fights she would have with her husband and she said a line to me she was like you know Ruth like even he he makes me so upset but even when he you know leaves and slams the door like I still set the table for him and wait and that was like the lyric that Rod ends up using but I remember like writing Come on, day job, providing a smash hit lyric.
1:00:23Justin Tranter:I need to find Mary. Like, I need to go back and be like, thank you, Mary. But I just remember in that moment, like hearing it, like I went right back to that moment when she told me that. And I'm like, here I am now. And there's like thousands of people singing these words. And I'm just a part of it. Like, I loved singing it with them. And no one knew that I was like, that they were singing my words. And that was like top five moments of my life. It was so cool to just like be a part of that and feel so anonymous in it. Yeah. I've been lucky enough to because as a writer I have that feeling anytime my songs are performed because I stop performing them right I don't perform them and it is the craziest feeling such a trip of like yeah these bitches have no clue no for real no my cousins take so many videos of me being like everybody everybody no but it's a it's such an insane feeling and I love him he's the best like he's I'm actually singing with him in like a week he's doing like a little special hometown or album show and he's just the best and he's yeah love his music as well yeah that's such an interesting i never thought about that way you you get the experience that like behind the scenes songwriters get yeah you got that experience because of that yes that's exactly right and it was one of my favorite experiences ever ever ever yeah it is it is people ask me all the time like do you miss performing because my band was not known for our songs we were known for our show yeah like do you miss it and i'm like i gotta tell you the feeling of like yeah hearing your songs and you don't have to, you're not doing it.
1:01:52Justin Tranter:There's something really magical about it. I think I might've, I mean, I loved performing it with him too. Don't get me wrong. That was one of the best. I'm like, I think I might've liked just being in the audience a little more. Yeah. It just felt so wild. It was such a trip. Yeah. That's really cool. Yeah. Okay. We play gag or drag to end every episode. Gag means you love it. Drag means you hate it. Okay. Okay. Okay. Do we say it at the same time? No, you can do it separately. Okay. Or, or we, we've never tried it. Do you want to try it at the same time? No. Okay. We'll take it the way you're talking.
1:02:22Justin Tranter:And this feels like an artist question, but it applies to producer writers too, okay? Obsessed. Gag or drag, someone tells you I liked your old stuff better. Drag. Are you joking? Big drag. That's awful. That's like the nightmare life. I'd be deleting those comments on TikTok. Oh, it is. The comments, I don't know how we let people know that we see the comments. But I think if we let them know, then they're just even more happy about it. Exactly. They're like, no, I wanted you to see this. Yeah. I just silently delete. Like, I'm just like, oh, no. Lost white. No, we want dandelions. Bye.
1:03:08Justin Tranter:Gag or drag, a song you forgot about becomes your biggest song six years later. gag that's my whole life yeah major gag have you ever had one of your old songs go viral yet i haven't had it yet and i'm really really hoping he's like please not not in a big way not in a big way but definitely because a lot of the music i've done is definitely a little more on the kind of like underground indie side that things take sometimes take a while to come around which i think is like the greatest thing of music in this time or streaming or whatever is that like the discovery process is not one week and if you miss that week then it's your song's a failure it can be 10 years later it's amazing what's a song of yours that you that you co-wrote and produced or just produced either one that you really think deserves the spotlight of virality the spotlight of virality I mean like in a not virality but like in a really small way kind of like one of Ariel Pink's, one of my favorite songs I did with him is the song Lipstick that I think is kind of like gone like underground viral in some ways, but I feel like that song.
1:04:16It deserves more. I feel like that song could really go far.
1:04:19Justin Tranter:That's actually one of my favorite songs. That's amazing. Yeah. That's incredible. I didn't even know that. Gag or drag, someone wants to change the lyric that you are the most emotionally attached to. You can say meh. Meh. Yeah. Meh. because sometimes that'll happen and I'll be like, what? But then like. Then they're right. They're right. Yeah, honestly. So that's a meh thing. I mean, yeah, if it's better, if it's better gag. Honestly, yeah. But like most of the time it's not, you know? Yeah, if one of the co-writers, if one of us is obsessed with it, there's a piece of it. Literally, yeah. Yeah.
1:04:56Justin Tranter:Someone hears a piano ballad, gag or drag, someone hears a piano ballad and immediately says, this needs a beat. drag I'm a gag on that one because I'm ready to do the 20 versions you know what I mean that's right up his alley fair fair you already answered this but let's get the rapid fire gag or drag making an entire album with one collaborator instead of doing 30 first date writing sessions gag gag a lag we haven't gotten that one yet I love it But gag or drag, a friend asks what's wrong and you say nothing and then get pissed when they believe you. Gag. Gag. Yeah. You're like, that's the drama.
1:05:43Justin Tranter:Yeah. Like, cry? I thought you were my friend. Please cry. You know, but I think that a lot of, like, therapists would probably tell us if you ask a friend what's wrong and they say nothing, let it happen but it is like no come on we know what we're doing we know this game gag or drag cancelling plans because being alone suddenly sounds better than seeing anybody you love drag for me because I do that every day all the time Morgan I love that you really raised the stakes and said then seeing somebody you love I know and I almost took that part out I was like give it to me you cancel all the time I just like, yeah, I just like, I, I, my social life is, is very, very, very small and I'm working on expanding that.
1:06:35Justin Tranter:I, I can't, I really have a hard time canceling on people. I'm, I'm like, I'm a lifelong people pleaser and like something has to be really, now I will cancel people for work in a heartbeat and my friends know that and so they don't care. But like, if I'm canceling someone cause I just don't want to, you. I wish I was. Call the police. I wish I was more like. Call the police. because I'm not doing well. Okay, gag or drag, someone tells you everything happens for a reason while you're actively going through hell. Drag. Oh my God, that literally just pissed me off. Like, I'm mad. Drag, yeah. There's no reason.
1:07:16Justin Tranter:I say that to people all the time. That's hilarious. I've learned something here today. I'm sorry. I've learned to not, but you know what's funny? when I vent to my best friend Austin and he tries to like solve the problem for me I'm like shut up that's the one that's even worse and he's a very smart person and like probably is giving me correct advice and I'm like no no I'm just I just want to be upset yeah to finish it up what is one advice that you have learned about collaboration something you've learned about collaboration that you wish you could go back and tell yourself when you started?
1:07:56Justin Tranter:A cheat code about collaborating that you have learned now that you wish you could tell yourself 10 years ago? I think for me, I would say to just stay and be open. I think for so long, I was like, I'm going to write all my songs by myself and da-da-da. And like, cool, it works. But what I've learned through collaboration is like, there's so much to learn. And like, every time you get in a room with someone, whether you come out with like an amazing song or not, you, there's something to learn. And I think, you know, with Cole, like, I mean, the whole process to me was just like learning and growing.
1:08:32And I, I really did feel like so excited and honestly honored to be able to work with him because he is so talented and he's so good at what he does and so smart. And like, even when he was just doing his own thing and writing his own thing, I was just like, kind of like a sponge and learning. So I think, you know, as a young kid, sometimes I thought I had it all figured out and Like I knew what I was doing, but I think I would just, you know, just be open. You never know what's going to happen and keep yourself open.
1:08:55Justin Tranter:I love that. That's like really simple advice, but really important. Like I think so. I came into co-writing in my like at like 33. Yeah. And I really fucking wish someone, no one suggested it earlier. Right. And I was like, I really think someone should have. Told you to co-write. Right. Because my whole life changed once I started collaborating. Yeah. Yeah. I love that. Mine is kind of similar. I mean, I think that I've had a few experiences that I really try to learn from where, you know, the process of, because I've made a lot of albums and I love making albums. I love, like I said, I'd love to just like dig deep and really create a world from the ground up with an artist.
1:09:37And I think that that process, like making an album is really difficult. It's, you know, it's, you can make a couple of songs, but then to make a full album. It's a lot of work. It's a lot of work and it takes a long time. And also it stretches. I think when it's good, oftentimes it'll stretch the people to the point of where it can be torture at times. It can really be like unbearable. Yeah. You know, because you're pushing each other sometimes so hard outside of a comfort zone. People are going through **** in their lives and you're trying to respect the people that you're working with. but you can't force somebody to do something.
1:10:16And you kind of are going on their timeline as much as you are on yours. And there was times when sort of I almost burned bridges and stuff like that. And then, you know, what happened afterwards was something came out and actually was really successful. And what I realized was even though I felt at the time like I was so embittered and I felt like this was such a waste of my time and why did I spend so long doing this and stuff. And then you never know how important the thing that you're doing is when you're doing it. And I just think try to see it through, try to respect the process because you never know what's going to happen with it.
1:10:49And yeah, you know,
1:10:49Justin Tranter:I think that that's, again, another like really awesome, simple piece of advice is just finish it. Just finish it. Like, I think that it's like such a, um, that it, that is such a important skill that a lot of people don't have. And so when things get tough, it's so easy to just be like, you know what? Find somebody else. We already finished four songs. it. I think like, yeah, stay open-minded, be open to collaboration and then just finish it. Finish what you said you were going to do. Yeah, amazing. Ruth, Cole, thank you both so much. This was so fun. It was so fun. I loved it. You're both like the calmest people I've talked to in a long time.
1:11:32Justin Tranter:It's so lovely.
1:11:38Justin Tranter:Hello, hello, everyone's favorite part of every podcast where we We say please follow and subscribe to this podcast wherever you listen so you don't miss future conversations. And also, pretty please take a cute little second to rate the show. It's one of the biggest ways you can support us. See you next Wednesday.
From the publisher
Ruth B’s career exploded with her very first song. Then came the harder question: how do you do it again?
Ruth and producer Cole MGN join Justin Tranter to unpack the pressure that followed “Lost Boy,” why “Dandelions” unexpectedly going viral five years later changed Ruth’s relationship with success, and how the two built her most personal album yet.
They break down abandoning the songwriting-session treadmill, reinventing Ruth’s creative process, taking nearly two years to finish “Breathe,” and finally completing “Storm,” the Vine-era song fans had been asking for for a decade.
Credits:
Unfamous is hosted by Justin Tranter
Created by Justin Tranter & Morgan T. Stuart
Produced by Justin Tranter & Morgan T. Stuart
Written & Researched by Morgan T. Stuart
Director: Morgan T. Stuart
Co-Director + Cinematographer: Olivia McCrary
Audio Engineer: Mike Sabri
Camera Assistant: Kolbi Samantha
Special thanks to Mark Beavan, Jimmy Knehans, Bobbie Gale + Nina Savio.
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