Fan Favorite: Staying Above Water

4 Jul 2025 · 38 min · 28 chapters

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In short

Wall Street Week episode covering (1) U.S.-India economic tensions and whether India’s growth slowdown is a blip or structural, including jobs, regulation, and manufacturing vs services; (2) luxury brands’ “too much” availability and why growth is normalizing, plus the rise of secondhand markets; (3) whether regulation helps or hurts productivity, with examples from environmental and food/drug rules; (4) “zombie companies” and how Barnes & Noble returned from near-death.

Guests and backgrounds

Rusear Sharma (Rockefeller Capital Management chair; author of The Rise and Fall of Nations); Raghuram Rajan (former RBI governor); Ritika Batra (Mahindra Group VP Americas; Atlantic Council senior fellow); Joelle Grunberg (McKinsey partner; apparel/fashion/luxury lead NA); Maximilian Bittner (CEO, Vestiaire Collective); Jeff Myron (Harvard undergrad econ director; Cato Institute director of economic studies); Vincenzo Sposato (Carney partner; zombie-company report); Angela DeMartis (zombie-company economist using machine learning); James Daunt (Barnes & Noble CEO after Elliott Management).

Key claims + notable examples

India’s trend growth likely ~6% (elections/infrastructure spending as a recent drag); jobs creation is the core issue; “China plus one” must evolve into innovation/manufacturing + skilled workforce; competitive federalism matters (Karnataka/Telangana/Tamil Nadu attract more FDI; ports and tech clusters like Bangalore). Rajan argues manufacturing jobs are shrinking due to automation; services exports are the better bet. Luxury growth driven by price hikes and China pull is now normalizing; aspirational U.S. consumers are priced out; Hermes outperforms while LVMH/Caring fell. Secondhand platforms (Vestiaire; RealReal; Rebag via Walmart) are framed as non-cannibalizing and sustainability-friendly; Vestiaire estimates 82% of orders replace first-hand purchases. Regulation debate: environmental rules improved air/water but cost-benefit is disputed; food/drug regulation has “mission creep” and delays (Pure Food and Drug Act 1903 → FDA 1938). Zombie firms: definition is sustained inability to cover loan interest for 3+ years; ~6% of listed firms globally; Barnes & Noble’s revival credited to cost cuts, store-level autonomy, and BookTok/social media; foot traffic +7% since 2019; 113 store openings.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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India-US Relations: A Complex Dynamic

0:15 to 0:50

Discussion on the contrasting economic approaches of India and the US.

“Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done.”

India-US Relations: A Complex Dynamic

1:49 to 2:24

Discussion on the contrasting economic approaches of India and the US.

“I'm David Weston bringing you stories of capitalism.”

India's Growth Story: A Mixed Reality

2:24 to 3:20

Exploration of India's economic growth rates and investor sentiment.

“But it was a step back from the so-called bromance that started in Trump's first term.”

Realism in India's Growth Expectations

3:20 to 4:33

Analysis of India's long-term equity market story and current corrections.

“but they plummeted to just$124 million last year.”

Challenges to Sustaining Growth in India

4:33 to 5:48

Discussion on India's growth challenges, including job creation and demographic factors.

“that the excitement had gone into a head.”

Foreign Investment Landscape in India

5:48 to 6:49

Insight into foreign companies' experiences investing in India and regulatory challenges.

“And unfortunately, the answer is not, because we're also a country that's growing old.”

Competitive Federalism in India

6:49 to 7:49

Examination of how state-level competition affects foreign investment in India.

“Apple has been slowly growing iPhone production in the country, while more recently Tesla stepped up hiring in India ahead of a possible entry into the market.”

Manufacturing vs. Services: India's Economic Strategy

7:49 to 11:43

Debate on the direction of India's economic focus between manufacturing and services.

“class consumer base, which is also price conscious.”

Global Trade Dynamics: India and the US

11:43 to 14:00

Discussion on the conflicting trade policies of India and the US and the need for collaboration.

“And Rajan warns they might be focusing on the wrong sectors.”

Introduction to Luxury Brands Discussion

14:00 to 14:22

Exploring the challenges luxury brands face in today's market.

“of a process of collaboration and just make sure that the playing field is level for both sides.”
Show all 28 chapters

The Evolution of Unicorns and Startups

14:22 to 15:23

Insight into how unicorns have changed from billion to trillion-dollar valuations.

“I'm Jacob Greaves, host of Economy of Scale, a series exploring how innovators and investors are transforming growth in key global sectors.”

Too Much of a Good Thing for Luxury Brands

17:06 to 17:48

Discussion on how luxury brands are becoming too accessible, affecting their market.

“This is Bloomberg Wall Street Week with David Weston from Bloomberg Radio.”

Economic Profits and Market Normalization

17:48 to 20:03

Insights from Joelle Grunberg on the luxury sector's economic profits and future outlook.

“From the bags we carry to the clothes we wear, down to the shoes we step into every day.”

The Growth of Secondhand Luxury Market

20:03 to 22:29

Maximilian Bittner discusses the rise of secondhand luxury and its impact.

“One first factor is clearly the rise of prices in luxury.”

Norma Kamali on Accessibility in Luxury

22:29 to 24:46

Fashion designer Norma Kamali shares her views on accessibility within luxury.

“Vestiaire is not alone in riding the secondhand wave.”

The Shift in Luxury Consumer Dynamics

24:46 to 26:19

Exploration of how secondhand markets are changing luxury consumer dynamics.

“It can't be a purse that you spend$30 ,000 on and sort of collect in a closet with other purses.”

Government Regulation and Economic Impact

26:19 to 28:06

Discussion on the dual-edged nature of government regulations on the economy.

“Sometimes even the best intentioned government regulations can do more harm than good.”

Critique of Food and Drug Regulation

28:06 to 29:45

Discusses the evolution and criticisms of food and drug regulations in the U.S.

“So even for one of the relatively clear successes, I'd say there's still some room for reasonable people to disagree about how effective they were.”

Introduction to Zombie Companies

29:45 to 29:55

Introduction to the concept of zombie companies and the story of Barnes & Noble.

“You're listening to Bloomberg Wall Street Week with David Weston from Bloomberg Radio.”

Introduction to Zombie Companies

30:18 to 30:30

Introduction to the concept of zombie companies and the story of Barnes & Noble.

“Put ChatGPT to work on your most ambitious ideas and projects.”

Introduction to Zombie Companies

30:38 to 31:33

Introduction to the concept of zombie companies and the story of Barnes & Noble.

“You already know how AI is changing how everyday work gets done, how much ground you can cover, and how fast a team can scale.”

Understanding Zombie Companies

32:18 to 34:12

Explains what zombie companies are and their impact on the economy.

“This is a story about the corporate living dead, companies that don't make enough money to cover their debt year after year, many of them ultimately giving up the ghost.”

The Case of Barnes & Noble

34:12 to 36:47

Details the turnaround story of Barnes & Noble and the strategies employed.

“So we're talking about a not insignificant number of companies.”

Innovative Strategies for Success

36:47 to 40:04

Discusses the strategies implemented by Barnes & Noble to regain success.

“And I think when you lose your compass, then you go off in really in the wrong direction.”

Identifying Recoverable Zombie Companies

40:04 to 42:04

Explores how to distinguish between zombie companies that can recover and those that cannot.

“And fun and foolish turns out to be absolutely what you need to be doing.”

Zombie Companies: A Comparative Analysis

42:04 to 44:13

Explore the differences in the prevalence of zombie companies between the US and Europe.

“What we find is that the share of zombie companies in the United States is much lower compared to zombie companies in Europe so their prevalence is way higher in Europe and also emerging countries.”

Barnes & Noble's Confidence Challenge

44:15 to 44:34

Discusses the key factors that could threaten Barnes & Noble's stability.

“For a large bookseller, the only thing that we can really trip our poem is if we lose our confidence.”

Barnes & Noble's Confidence Challenge

45:11 to 45:22

Discusses the key factors that could threaten Barnes & Noble's stability.

“Cheaper prescriptions that are easier to get and care that looks at the whole person.”
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Transcript

Automatic transcript. May contain errors.

0:00In a startup landscape defined by the unicorns of the world, how do ventures rapidly scale? and our government initiatives, growing access to capital and agile regulation, changing what it means to be a founder. Find out more later in the podcast. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version.

0:37So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode. Available on Plus and Pro plans. At Venture Global, we think about what can be done. not what's usually done. Through innovation, Venture Global is not only building some of the largest energy facilities in the world right here in the United States, but delivering American energy at a fraction of the cost and a fraction of the time.

1:17So while others are busy talking, we're busy building. That's Venture Global. That's unstoppable energy.

1:29Bloomberg Audio Studios. Podcasts, radio, news.

1:46This is Wall Street Week. I'm David Weston bringing you stories of capitalism. This week, as luxury brands fight to regain their momentum, does a secondary market help or hurt? And what the facts show about deregulation and its effect on growth and productivity. Plus, when a so-called zombie company can come back from the living dead, we tell you the story of the return of Barnes & Noble. But we start with the story of true conflict, when the approach of the largest country in the world seems at odds with the fifth largest economy. When President Trump met with Indian Prime Minister Modi earlier this month, the tone was cordial.

2:29But it was a step back from the so-called bromance that started in Trump's first term. And what the two men said were their core interests appeared to be in true conflict. I will very simply put America first. Make in India, make for the globe. Until now, the India growth story has been one of the biggest of the post-pandemic world. Its growth rate touched 8%. Its benchmark stock index, the Nifty 50, has outpaced the S &P 500 since the start of 2021, at least until recently. And investors have started to look elsewhere. Indian equities saw almost$21 billion of foreign inflows in 2023, but they plummeted to just$124 million last year.

3:25And investors have withdrawn more than$12 billion so far this year. So has something gone wrong with the India growth machine? And if so, where? Are we seeing a slowdown or just a blip? Rusear Sharma is the chair of Rockefeller Capital Management and author, most recently, of The Rise and Fall of Nations. Ever since I've been investing in this country for over three decades, which is that this is a country that consistently disappoints the optimists and the pessimists. Yet over the long term, it's a very good equity market story in particular, because even after the Indian stock market's big correction over the last few months, the only stock market in the world in the last 30 to 40 years which has produced comparable returns to America has been India.

4:14So it's this very steady compounding story. But yeah, there are times when people get a bit ahead of themselves. The excitement gets a bit too much. I think we may have reached that point last year when India became the most expensive equity market in the world, literally even more expensive than America at the top. So that was just telling you that the excitement had gone into a head. And what we have seen in the last few months is a bit of a reset where the optimists are getting a bit disappointed now after sort of thinking that maybe India can break out and grow at 7 % to 8%. There's a realism setting in that India's trend growth rate is closer to 6 % rather than 7 % to 8%, a pretty decent growth rate, and that they still need to carry out some positive reform steps to even keep a 6 % type growth rate going.

5:01So I think what we've seen just now is a return to that old reality, so to speak, which has been the case for India for 30 to 40 years, that it's a country which steadily compounds, steadily grows. But that might not be enough to reach Prime Minister Modi's target of making India a developed nation by 2047. Raghuram Rajan is a former governor of the Reserve Bank of India. I think we are reverting to around the 6%. Now, the blip downwards recently has more to do with the fact that we had elections across the board last year. And spending on infrastructure, which has been a big part of the growth story, has sort of faltered over this period.

5:44I think that will come back. So we'll get back to six. Now, the question for India is, is six enough? And unfortunately, the answer is not, because we're also a country that's growing old. and we do want to grow rich before we grow old, and that's unlikely at 6%. The Indian government has stepped up efforts to re-energize growth, announcing tax cuts in its annual budget in an effort to boost middle-income spending. We have a lot of young people, and as a result, the dependency ratio, the number of very young people who can't work and very old people who can't work, that's falling. And this is the time that every Asian economy has experienced a burst of growth.

6:26But if we're still growing at the old 6 % and not enjoying that burst, something is not working as well as it should. And that's jobs. What you see around India is not enough young people have jobs, not enough jobs are being created. So in a sense, we're not making full use of our capacity, even at 6 % growth. Some foreign companies have seen potential in the growth of the Indian market as an alternative to China. Apple has been slowly growing iPhone production in the country, while more recently Tesla stepped up hiring in India ahead of a possible entry into the market. This so-called China plus one strategy of India being a substitute for manufacturing in China may have worked in the past, but some question whether it will in the future.

7:16Ritika Batra is Mahindra Group's Vice President of Americas and a senior fellow at the Atlantic Council. What I have come to realize in the last 12 months is there is a strange realization with the Indian policymakers that they cannot sell themselves anymore as a China plus one strategy. It has to be much beyond that, because if you look at it, the Indian consumer is not only inclined towards luxury and lifestyle products, unlike a lot of other emerging markets, but also has a very strong middle class consumer base, which is also price conscious. So if you put these things together where India is trying to sell itself as not just a China plus one strategy, but an innovation and manufacturing hub with a skilled workforce, with a solid consumer base, and trying to differentiate itself with available worker versus available skilled workers, I think it's a great story to tell.

8:20Whatever the theory, foreign investors have not always had an easy time investing in India. Just ask Volkswagen. They were hit with a record$1.4 billion tax bill from the Indian authorities for alleged tax evasion. And the German automaker raised questions about the very survival of its India unit. Well, because I think it's still a very difficult place to do business on the ground, David. This is something which we have felt for a long period of time, that to negotiate the Indian landscape is tough, given the regulations that you still have in place, given the fact that you can have the tax authorities or other people come up and present bills to you in a way that you don't really know.

9:03A lot of the state chief ministers in India realize this. And I think this is something which we need to focus on, which is that a lot of the attention is on Modi, the center, and what Delhi is doing and what initiatives they are taking. But India is a very federal country. And you have so many state chief ministers with a lot of power to do what they have to do on the ground. And I think what we need to see in India for, and we're seeing some signs of that, is much greater so-called competitive federalism, where the states compete with each other to get foreign investment, because a lot of these regulations and the tough environment it is to do business in India is something that some of these state chief ministers need to make friendlier and not just the center.

9:52Whatever direction it's going right now, what is the current state of competitive federalism when it comes to economics? Are there certain states that it's more conducive to invest into in India today than others? Well, that's been the case in India for a while now, that if you look at India, about 20 percent of India's population is in the southern states. And yet those states account for more than 30 percent of India's GDP. And the per capita income is also a lot higher. Now, there are states in the south such as Karnataka, which we know well because of Bangalore, which is the tech capital of India for all practical purposes.

10:30And what we see there is that places like Bangalore and Karnataka tend to attract much greater foreign investment. And generally, some of the southern states like Karnataka and Telangana and Tamil Nadu, those states have attracted much more foreign investment over time. There is a historical reason for why South has managed to sort of lead from the front. And those reasons are the ports that are situated in southern area. They were the most important reason for traders to come to India to begin with. And that led to a huge amount of trading community moving and living in south of India. In the recent past, we see Infosys taking a lead in ensuring that they become the global service providers for technology.

11:20And that started in south of India and Bangalore. And one thing led to another where a huge amount of other tech companies started sort of launching based out of south India because of the skill availability of engineers in the southern part of India. But even if India is moving to loosen restrictions on foreign investment, it is slow progress. And Rajan warns they might be focusing on the wrong sectors. Prime Minister Modi is pushing to grow the manufacturing sector. Does that make sense? I think the days of growing manufacturing to get strong growth in jobs are over. I think it's as true of India as it is of the United States.

12:02And the reason is simply this, that increasingly manufacturing is becoming much more automated, much more dependent on machines. If you look at an assembly plant for cell phones in India, it's a sequence of machines, not a sequence of people sitting, soldering stuff onto motherboards. So the kind of jobs that traditional sort of low-skilled manufacturing assembly, electronics assembly, and so on, generate, they're far fewer today. But there are other problems. Every country wants to expand its manufacturing and is growing protectionist against manufactured goods coming from somewhere else. So the space for manufacturing exports is also shrinking.

12:44India has other opportunities in services. It's been a giant in service exports in recent years. That's where it should focus its attentions more on. Modi's push to build up India's own manufacturing base comes as President Trump looks to bring back economic activity within U.S. borders. It creates a dilemma. Both leaders talk up their relationship with one another. But can Modi's made in India and Trump's America first be reconciled? And if not, which will prevail? Every country is turning nationalist now, and everybody also has a certain sense of manufacturing fetishism. They want their own manufacturing industries, and of course this collides.

13:31I think the way to reduce this gap is by recognizing that each country has specialties and by working to ensure that there is more trade on those specialties. So, for example, lots of oil and natural gas being manufactured in the United States. India could buy more. There are defense products that are manufactured in the United States. India could buy more. So I think rather than seeing, you know, deficits, trade deficits as a problem, see it as part of a process of collaboration and just make sure that the playing field is level for both sides. I think that's something that can be worked on. Coming up, luxury brands are looking to get their mojo back.

14:15But do we have too little of them or too much? That's next on Wall Street Week. You're listening to Bloomberg Wall Street Week with David Weston from Bloomberg Radio. Are unicorns old news? I'm Jacob Greaves, host of Economy of Scale, a series exploring how innovators and investors are transforming growth in key global sectors. and in this episode we're diving into the world of SMEs and startups. Sandeep Sani, co-founder of Dubai-based Valio Health, has this to say on the evolution of unicorns. A billion dollar was a great deal I think up until two years ago. Now it's all about the trillion dollar startups, right?

14:55In this year alone there are two trillion dollar IPOs that already happened and two more that probably will happen. I would say a billion today in the world post 2025 is an average. Raman Asan Saur, managing partner at early stage VC firm Antler, has this to say. I think this is for you as a founder, but also for the team to say, how can we shoot for the stars if we have a 50 % likelihood to happen? But that create that element of drive and intensity, which is extremely important. Listen to the full episode of Economy of Scale wherever you get your podcasts. Some people treat ChatGPT like some kind of smart search engine and some use it to get work done.

15:34ChatGPT work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at chatgpt.com by selecting work mode available on plus and pro plans you already know how ai is changing how everyday work gets done how much ground you can cover and how fast a team can scale to stay ahead you need the tools that give you a competitive advantage built for this new era welcome to agentic revenue adio is the crm for this world it meets you where you work compounds every customer signal into context then acts on it across your pipeline to let you move it on match speed and scale.

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17:16This is Bloomberg Wall Street Week with David Weston from Bloomberg Radio. This is a story about too much of a good thing. Every brand lives and breathes for exposure, but sometimes it can be too much. Luxury brands have reaped the benefits of consumers the world over seeking them out. But now the red carpet may be getting pulled out from under them. And my colleague Danny Berger tells us why it may be because they are too available to too many people in too many places. Luxury brands are everywhere. From the bags we carry to the clothes we wear, down to the shoes we step into every day. But luxury brands are at a crossroad.

18:03LVMH, seen as a bellwether for the luxury sector, soared close to 250 % between 2019 and 2024. But it's since fallen around 20 % from the highs of last year, with a recent bounce offsetting some of those losses and leaving investors struggling to chart a path forward for the luxury brands. Joelle Grunberg is partner at McKinsey, who leads the firm's apparel, fashion, and luxury sector in North America and co-authors a yearly report on the state of luxury. When you look at economic profits of the luxury industry, it basically nearly tripled between 2019 and 2024. So it's really been amazing years.

18:43And I think at some point, everybody started believing this was the new normal and started to expect that this would continue. But as we all know, you know, at some point things stabilize or normalize. So as we know in 2024, things slowed down in significant way for the luxury industry. It has been a tale of different stories in all fairness. Not all the brands, not all the corporations have suffered in the same way. And some are still doing great, in fact. But what we think is that 2025 will overall be a year of normalization. We obviously continue to see growth, but I would say in a more muted way.

19:24And it will also significantly depend on the region and the market. It would also depend on what category you mainly operate in. And it also depends, I would say, on, again, the situation of the brand overall, because some brands are doing much better than the others. Hermes is one of those brands outperforming its luxury peers, but they are very much the outlier. Just last week, Hermes reported a jump in fourth quarter revenue, while LVMH and Caring posted declines. And Grunberg says there's a range of global headwinds challenging the luxury sector. Two main factors contributed to the huge growth that we've seen since 2019.

20:03One first factor is clearly the rise of prices in luxury. Most of the brands have increased prices in a very significant way, more than double digits every year. And so that has contributed to 80 % of the growth in revenue of these companies. The second factor is the pull of China. As we all know, the Chinese customer has been a very, very strong contributor to the growth of luxury globally. And so that pull has been extremely strong and is slowing down right now. And what has happened in the past year and a half is that the aspirational luxury customer, and more specifically in the U.S. has been challenged because there's been a lot of people losing their jobs.

20:49And so therefore, they have been much more cautious and on pause. So part of the explanation is linked to that aspirational customer being a bit more on hold. You know, that perfect storm has resulted in some aspirational customers being priced out of the first-hand luxury market. We're very happy to receive them. Maximilian Bittner is the CEO of Vestiaire Collective, a platform for pre-owned designer and luxury products founded in 2009 aimed at making fashion more sustainable. And a more strained consumer means the secondhand market is seeing significant growth, expected to reach $350 billion globally in 2028.

21:30That's up from$197 billion in 2023, with Vestiaire estimating 82 % of its orders prevent a first-hand purchase. We definitely do cater to the demand of the aspirational customer, as certain brands are more affordable, more accessible than they would be in a first-hand store. And I think we've especially seen this over the last one or two years, you know, in a period of economic uncertainty, which in parallel has seen luxury brands increase prices, you know, significantly over the last four or five years. When I joined Vestier at the end of 2018, early 2019, I recognized the incredible brand and community, but I also recognized the need for us to build a scalable, profitable business for the next 20, 30, 40 years.

22:21Even the last two years, the business has proven extremely resilient, growing with more than 20 % revenue growth. So the business has been, you know, throughout the up and down cycles of pre-COVID, COVID, post-COVID, remained extremely resilient, which is great for us to see. Vestiaire is not alone in riding the secondhand wave. The RealReal and Rebag offer similar surfaces. And Rebag's reach got a lot bigger this year when it partnered with Walmart to sell its catalog of about 27 ,000 items on the retail giant's website. Targeting the aspirational customer, what might seem like a threat to luxury retail, in reality could be a mutually beneficial relationship.

23:03I think overall the mood and the attitude of luxury brands have dramatically improved over the last five, six years towards secondhand because fundamentally we are not cannibalizing their sales. If anything, you know, we pay homage to their brands by showing to the consumers, both the buyers and the sellers, how much value is retained in these products that they're buying firsthand. Norma Kamali rose to the top of high-end fashion with the iconic sleeping bag coat that she designed in 1973. Since then, the New York-based designer has proven her ideas fresh and innovative time and time again. Like Bittner, Kamali sees the value of secondhand markets in luxury fashion.

23:50I think anything that's a creative process, that's fun, is good for people, right? And if in that secondhand you get a better price and you get a brand that you haven't been able to buy before, there's a whole cult of people who look for Norma Kamali Vintage. and it's fascinating to me, but I see how great that is because in that generation, there's something I did when I was that age that is connecting with them. Would you say Norma Kamali is also luxury? Luxury to me is something that is accessible, affordable, and will last in your wardrobe forever. It can't be a purse that you spend$30 ,000 on and sort of collect in a closet with other purses.

24:56How do you strike that balance then of being both accessible but not oversaturated in the market? It's an important thing to do. And I think, first of all, knowing your distribution, being careful about the distribution, make sure the distribution is to your customer, the person who connects with you. And we have a global distribution and we could still be reaching many, many more people. There's no question that more consumers are exposed to and have access to luxury than ever before. But at least one icon of the industry admits that change is inevitable. We started this conversation with this idea of luxury doesn't mean exclusivity.

25:42Do you think some of those secondhand apps are also changing the conversation in that regard? Oh, totally. I think the fashion industry clearly is going through a huge, huge change. And it's long overdue. It really is. And I think when an industry can have a lot of variety and a lot of choices and a lot of price ranges, then it's healthy. Healthy for the consumer, but a challenge for the luxury brands to overcome as they look to rediscover the growth of the last five years. This is a story about unintended consequences. Sometimes even the best intentioned government regulations can do more harm than good.

26:28But then again, cutting back on regulation can also do real mischief. We did the right thing. That was a very important thing to get rid of. And it was also a waste. I mean, number one, it was a bad group of people running it. If the CFPB is not there examining these giant banks to make sure they are following the laws on not cheating consumers, who is doing that job? I can say no other federal regulator. So which is it? Is government regulation holding the U.S. economy back? Or is it an important foundation for much of the economic benefits we've reaped? And if it can be both, how can we tell the difference?

27:07Jeff Myron is Director of Undergraduate Economics at Harvard and the Director of Economic Studies at the Cato Institute. I don't think there is a definitive study on productivity and regulation. There are many studies of individual industries, of specific time periods, of special cases. But those are all relatively small pieces of information. Finding an overall clear assessment is pretty hard. I think many people would point to key environmental regulation in the United States, the Clean Air and Water Acts, as having been quite successful. But even those are not without some degree of controversy.

27:45One certainly finds that as a result of those acts, which were passed in the early 1970s, air got cleaner, water got cleaner. But if you then go the next step and say, were those improvements worth the extra cost? Because, of course, putting restrictions on what firms do and what cars can do raises the cost. And there the assessment is still probably beneficial overall, but not so obviously, not so dramatically. So even for one of the relatively clear successes, I'd say there's still some room for reasonable people to disagree about how effective they were. Myron has harsher criticism of food and drug regulation, where there has been mission creep, delays, and political and legal tangles.

28:32So the very first major attempt, federal attempt, to deal with dangers of drugs and food was called the Pure Food and Drug Act of 1903. And it did something very mild. It said that medicines and food substances had to include a list of the ingredients on a label on the outside of the package. That's pretty innocuous. Even if you're a hardcore libertarian, it'd be hard to get too exercised about that. But that notion that the government was going to protect people from dangerous products evolved into creating the Food and Drug Administration in 1938, which then had the power to keep things from being on the market at all.

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29:12That's a much higher bar. Now we have the current system which involves years of delay, sometimes billions of dollars in testing before things can go on the market. And that probably prevents some bad drugs from ending up on the market, but also delays all the good drugs from getting on the market. Coming up, they are called zombie companies for a reason. There are more companies who don't make enough to pay their bills than you might think. But we bring you the story of one of them that came back from the dead, Barnes & Noble. That's next on Wall Street Week. You're listening to Bloomberg Wall Street Week with David Weston from Bloomberg Radio.

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32:13You're listening to Bloomberg Wall Street Week with David Weston from Bloomberg Radio. This is a story about the corporate living dead, companies that don't make enough money to cover their debt year after year, many of them ultimately giving up the ghost. End of an era for retail giant Bed Bath & Beyond. We have breaking news. The party's over for retail. Discount retailer Big Lots is closing all of its stores nationwide. The annals of business are full of stories of companies that fought the good fight, but ultimately lost. The number of business bankruptcies in the United States is on the rise, up over 70 % in the past two years.

32:55And corporate delinquency rates are the highest they've been in eight years. Bankruptcy usually is the end of life, at least in the company's current form. But maybe you've noticed that some stick around, and there's a term for them, zombie companies. Vincenzo Sposato is a partner at Carney, writing a yearly report on zombie companies and their effect on the health of the overall economy. A zombie company, it's fundamentally a financially unsustainable company. These are companies that are not producing enough operating profit to pay the interest on their loans. And they've been in that position for at least three consecutive years.

33:34So when we talk about a zombie, it's not a company that had a bad year or a startup or anything like that. We're talking about sustained material underperformance. These are publicly traded companies that have been in business for at least 10 years, that have revenue for each of those 10 years. These are real companies that are having profound financial issues. You study these zombie companies. How many are there? Just looking back to put this in perspective, in 2010, there were under 2 % of publicly traded companies globally. globally. We've seen around 10 % annual growth since then. And so we're up to around 6 % of all publicly traded companies globally.

34:14Six out of 100 are currently zombies. So we're talking about a not insignificant number of companies. It's sort of all industries, all company sizes. They're sort of everywhere. In 2023 alone, Carney identified 827 new zombie companies, taking the total number to almost 2 ,500 globally, with real estate and manufacturing leading the way. A lot of zombies are companies that should not have gotten financing to begin with, given the sort of easy access to capital that we saw coming out of 2008 and the financial crisis. And those are companies that are going to be very difficult to turn around. Normally, we'd think those companies get weeded out.

34:55You would think so. And yet, a lot of times they'll carry that interest forward. The interest payable is a loss. Capital markets are incredibly rewarding and have been very forgiving recently, particularly coming out of the financial crisis. There's been just real easy access to financing to a lot of companies that one may argue shouldn't have actually received that financing at such low interest rates that they were able to sort of kick the can on the issue and move things forward. So a lot of zombies have, in fact, stayed in business for a long time. Many of them do, ultimately. They either go bankrupt, they get acquired, or every once in a while they're able to turn themselves around.

35:36One of those so-called zombie companies that's come back from the dead is the well-known bookseller Barnes & Noble. Back in 2010, it teetered on the brink, closing hundreds of stores and laying off thousands of workers. And then, in 2018, became a full-blown zombie. We've definitely seen an increase in the number of people coming through the door. That sense of discovery, you know, it's a different experience, you know, to go from table to table or bay to bay and find something new. I think people have attachments to their neighborhood or their corner books. So even if it's like a larger company like this, it feels warm to be able to come to an actual location and do exploration in person.

36:20then. I think there was a number of things that went on. Amazon came and that took a chunk of the easy sales, disappeared. A fear that people were no longer going to read physical books, they were just going to read e-books, Kindle, Nook and all of that. As people lost confidence in books, they then started selling other things, which then compromised the ability to present really good bookstores. Publishers panicked, booksellers panicked, everybody panicked. And I think when you lose your compass, then you go off in really in the wrong direction. And it was that, it was a fundamental loss of confidence.

36:56And it happened not just in the United States, it happened pretty much worldwide. And most large bookselling chains got themselves into big trouble. Elliott Management stepped in with a$683 million takeover and appointed James Daunt as CEO. And resurrection began. Since 2019, foot traffic has increased 7 % at Barnes & Noble, and the company has opened 113 stores across the United States, with another 60 due to open this year. When you came in, what did you do? I mean, what were your priorities? What did you focus on first? One can't sort of dodge around this in any euphemistic way. We had to cut costs, and that meant reducing dramatically the head office structures.

37:44Helpfully, my other sort of core principle was to allow the booksellers in each store to get to grips with and start working on their bookstores. Now, if you do that, you need far less central direction because you're letting the guys in the stores do the work. So we were able to reduce our costs substantially and then turn to the individual bookstore teams and say, sort out your stores. And we just started to sort of preach that message and put a few practical steps in place when COVID came along. So we then had a pandemic when all our stores closed. Turns out to have been actually a huge stroke of fortune.

38:18Why was it a huge stroke of fortune? What we really needed to do was work on the stores. And that's quite difficult to do if you're still also running your store. It's full of customers. Suddenly we were literally having to close our doors. But we kept the lights on. We kept the people in the stores. So we kept our experienced booksellers and they worked through the pandemic inside the stores, moving the furniture around, going through all the books. By the time we were allowed to open again, we had much better bookstores just through moving, changing, getting rid of the books that shouldn't be there, presenting better.

38:51Lo and behold, during COVID, lots of people discovered reading and the joys of reading. And we opened to that re-energized customer base who were coming back onto high streets with much better bookstores. The story of Barnes & Noble is obviously a very famous one. It's a very popular one. And I think they went back to the basics. They looked fundamentally at what customers were looking for. They looked at what worked. And they spent the time focusing on the areas that were impactful. Those keys to success, understanding customers and individualizing stores, was something Daunt brought with him from his experience owning his own independent bookstore in London and then applied as the recipe for success to restore and reinvigorate the Barnes & Noble brand.

39:32I have the firm belief that if you leave it to the bookstore team, and it is a team, they will put the best possible bookstore in front of you. It is all about recommending the books to the community that you know and understand. What we've benefited from is because we relaxed and because we've let the store teams do pretty much whatever they want, trusted in their common sense, trusted in. And we have a vocational group of booksellers out there. They love books and they love talking about books. They love selling books. And they also love getting on social media and being quite fun and foolish about books.

40:09And fun and foolish turns out to be absolutely what you need to be doing. So a lot of our success has come from us being actually at the forefront of things like BookTok. And that's our booksellers. As I always say give it to the one with the blue hair and leave them alone it's gonna go well you know you don't need people with gray hair looking like me running your social media and and that's when you're trying to control things that tends to be what it is when you just let them get on with it Miss you forgot something

40:38thank you now we will have the odd sort of foolishness and again minus let's not overreact we know that fundamentally our booksellers are hugely motivated in everything they do. Support them, encourage them, and when they make a really mistake, just get them back into line. So if not all zombie companies are headed toward failure, if some, like Barnes & Noble, can not only come back but come back strong, how can we tell which ones are worth the effort and which ones are better off put out of their misery? Angela DeMartis is an economist who studies zombie companies globally, using machine learning to identify zombies and detect patterns in which survive and which do not.

41:20If we compare zombie companies to recovered, one of the first things that we see is that there are differences with respect to leverage. So leverage ratio, but also total assets, we see that those are one of the first characteristics that change when a company is in the recovery zone versus in the zombie status. When we look at other factors in terms of zombies that recover from the zombie status, there are also other characteristics that play a role, not only leverage and total assets but also for example how they use cash, for example how they use equity, taxes, working capital and other characteristics.

42:06What we find is that the share of zombie companies in the United States is much lower compared to zombie companies in Europe so their prevalence is way higher in Europe and also emerging countries. And this is mostly related to for example differences in the characteristics of these companies so we always look at listed firms and we see differences between the United States and Europe with respect to, for example, their financial structure, but also the capital structure of the company, and also what plays a role is differences with respect to the institutions. And so this might also explain why we see a much lower share of zombie companies in the United States with respect to other European countries in which the phenomenon is way more prevalent.

42:57Could a factor be the different ways that companies finance themselves in the United States versus Europe. My understanding is banks play a much larger role as opposed to capital markets in the United States. Exactly. Yeah, this is one of the things that we argue is one of the main points and one of the main differences that we see. So in one of the studies, what we do is we look at listed firms in the United States and in Europe, and we use machine learning methods to sort of develop an early warning system that is able to identify zombie companies and also separate them from the non-zombies and also from the recovered.

43:37And so at the firm level, for example, we see that beyond leverage and total assets, there's other characteristics that do prey a role, like for example working capital, for example taxes, for example shareholders equity, and we do see differences between the United States and Europe that go back to, for example, differences with respect to capital markets, with respect to the financial structure of the company, and also with respect to institutions. Back in the United States, James Daunt sees only one true threat to his Barnes & Noble falling back into its former zombie status. For a large bookseller, the only thing that we can really trip our poem is if we lose our confidence.

44:22That's what happened before, and hopefully it won't happen again, But if it did, if you lose your confidence and you stop being a really good bookstore, then people stop coming to you. That does it for us here at Wall Street Week. I'm David Weston. This is Bloomberg. See you next week for more stories of capitalism. Thank you.

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From the publisher

On this special, fan favorite edition of Bloomberg Wall Street Week, we look at India’s growth story and its taper as India-US relations grow more complicated. And, luxury brands are struggling to stay afloat… are secondhand retailers a sound solution? Plus, a close look at some of the advantages and pitfalls of the White House rolling back regulations. Later, what does it mean for a company when it reaches zombie status? 

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