LIVE Cold Calling Battle: UK vs USA (Jack vs Zac) | Presented by Nooks

0:00Don't you? I think I actually just heard something break in my head when I did that. Yeah, it broke in my ears as well. Yeah, I'm going to break my foot off in your ass. You know when Americans say that? You call this number again, I'm going to break this goddamn foot off in your ass. Are we going to be, I hope that we get some of that from the Americans today. Are you dialing an American list? Because it's live cult calling, Zach Thompson. No, I'm not. But I have some requests actually for the audience to make this more interesting. Are you ready? Yeah. I'm prepared to do it in any accent that people want at home.

0:34They can request an accent, but also I think they can request an opener. Wow. Hey, you hit this opener. It could be one you've tried before. It could be one you've never tried. It could be one you always try. I'm going to put it in the comments. I'm going to do it. And Jack's going to do it. Or you can put an accent. And it's pretty funny if you get Jack to the accent, because Jack can't do any accents and he does have a drama degree. Try me. Tell me any accent and I'll do it. Do an or deck. There we go. That's a nice easy one for you. You can choose. Why, I'll be honest with you, pet. It is a sales call.

1:11You can hang up or let me have 30 seconds. Completely up to you. Yes, can't eat me if you want to. It was bad, wasn't it? Right. I think my list is San Francisco. Oh, you're going American. Yeah, I'm going for an American list. and because we did it last time and I thought it'd be it was fun I like talking to the Americans it's eight o 'clock so I actually think it might answer one of those questions is it good to cold call at eight o 'clock in the morning should I go first because you don't look like you're ready to make a single dial it's not about my readiness anymore it's about what if the people will notice if they've been on these before with us is a lot of these start with technical difficulties your can resume it out the whole first 10 minutes things that work you're doing the pitch really slowly i think people just need to see some some good stuff from you okay right i don't have i don't actually have uh a script up but um do i need a script oh someone's putting here can you try and sell with a russian accent which obviously if you're ringing americans could go down really well so yeah give that go mate yeah i'm not going to be doing that i've not been to russia before I must go do you like that?

2:30okay I'm trying to find a script I can't find a script so I'm just going to wing it okay, you ready for it? no didn't think so I'm not going to try with the Russian accent I'm just going to get into the game right, here we go yeah, I bet you have I bet you have actually here we go, here's the first live call stop trying to procrastinate mate let me get nooks open right so man you know you haven't got nooks can you hear that yeah he's in guys all right here we go okay in the meantime i am gonna try and find we're gonna see if eight o 'clock works for oh here we go i've got a script now what do you need to strip for well some i just like having the word for word that i can read you can't read i can read you used to work at read the uk's and one job board uk's and one job board i did right okay we're doing adaptive dialing at the moment so they're coming through thick and fast we're dialing a few so talk me through your list today for anyone that's listening what what they're going to expect an old list that you did for me i have no idea who's in it right you did it on one of the old all the cold calling shows and i i think we don't recycle data enough i i think that's true that's why i've used this list a couple of times before it's it connected it's san francisco so let's let's see i'm ringing san francisco eight o 'clock i'm ringing san francisco i've got no trousers on you think this is going to be painful then if i'm dialing San Francisco at 8 o 'clock, no one's going to be answering.

4:12It's probably not. You've definitely had better ideas for TV. What's the most watchable thing I can do? The Jeopardy's there. No, no, mate, the Jeopardy's there. I'll give you that. Just think about San Francisco. Commute. Driving. Hills. Tech startups. They're going to be driving. Working from home. Taking my Labrador up for work. Summer holidays. Yeah, well, mate, listen. we're dialing and nothing's happening right now so if you want to if you want to dial at the same time you can i would never do that to a man i'd never die at the same time as another man i don't believe in that okay you know what i might should dial on his own right i'm just gonna pause this i'm just gonna cancel that i've got adaptive on but i'm actually just gonna turn adaptive off i'm just gonna it means i'm gonna give it a bit more horsepower can you still wear that So for people listening at home, we're using NUX today, right?

5:12NUX. You mentioned adaptive dialer there. What's an adaptive dialer? I mean, I'll probably butcher it, but the number of lines scales up and down based on the pickup probability. So it increases the call volume while minimalizing cancel calls. At the moment, I'm just going to hell for leather. Here's five dials. Bang, bang, bang. We need to get connected. Five dials at once. The first person who answers gets put through to Jack Frimston. JD for him. You reckon someone's going to bollock me? Good morning. That's not Abdullah, is it? Tell me. Good morning. Have I come through to Abdullah? That's not Abdullah?

5:53Abdullah. It is Abdullah. Tell me. Sorry, have I come... Have I landed with Abdullah? Yeah, you have. Can you hear me? Yeah. Okay. Yeah. Abdullah, we've never spoken before. Can I fly through why I've chosen to call you in 30 seconds? And if it's not relevant, we can leave it there. Okay, tell me. Okay, amazing. So we typically get invited in by ambitious marketing businesses who, if they're honest, might be having some frustrations when it comes to the new business and growth side of things. So that might be a quantity and you want to bring in a few more prospects because the pipeline's looking a little bit bleak moving forward.

6:44It could be quality and you want to focus on bringing in more of the right clients in your business because you find yourself trapped in those never ending deal cycles. Or lastly, it's neither of those and you're trying to break into a new area or sector, but you're just not entirely sure how to get started with that. I have a feeling you're probably going to tell me, Abdullah, that you don't recognize any of those problems and you couldn't possibly take on another client. For what? You run a marketing business, I'm right, yeah? No, I'm not a marketing business. No, you don't own a marketing business.

7:22No, I'm not. You used to run a marketing business. No, I have no interest. You've never run a marketing business in your life? No, never. Okay. What kind of business do you run? I don't run any business. Okay. What are you up to these days then? How you got my number? I use a data provider. I can get you removed from our list. It feels like it's not fit right now, but thank you, Abdullah. Okay, bye-bye. Bye-bye. what i don't know what this the website digital marketing agency in pakistan for uae growth oh not even the right right not even the right good right glad that wasted my time on that uh i'm not interested that was good i was that was hard right come on i'd rather be bollocked rather than someone be like vaguely what do you want okay so not much in the comments around like what opener to be using or what accent to be using but a lot less let us know around the uh the opener let us know around the accent we're happy to do anything for your watching and observing pleasure i'm gonna do one more why is everyone saying try with a russian accent oh no that's the same russian good morning uh that's not jennifer is it yes this is jennifer Hello, good morning, Jennifer.

8:52It's Jack here from We Have a Meeting. We've never spoken before. Can I fly through in 30 seconds why I've chosen to call you? And if it's not relevant, I can leave you alone to get on with your day? Sure thing. If you can just hold one minute. I'm just in the middle of something. So if you can just hold one moment, please. Yeah, absolutely. I can hold.

9:29you want me to talk no okay i have about two minutes because i'm going into an 11 15 a.m meeting what can i help you with okay well i'll fly through it and then if you think it's not relevant or actually i can't help you i'll let you fly into that meeting jennifer but um i guess I typically get invited in by ambitious businesses and CEOs who, if they're honest, they might be having some frustrations when it comes to the new business and growth side of things. So it could be quantity. You want to bring in a few more prospects because the pipeline is looking a little bit bleak moving forward. It could be quality.

10:07So you want to focus on bringing in more of the right clients into your business. or last list? I'm going to stop you right there. We're completely at capacity. We can't even take on any more business, but I appreciate you reaching out. No way. Wow. Wow. Amazing. Could I ask you one last question before I let you go? Sure. Sure. So you're completely at capacity now. I guess when you think about the future, what would have to change for you to be in a position where you... Really, we're all good. So I really appreciate you reaching out, but we're good. Thank you so much. No worries. You enjoy the sunshine.

10:40Bye-bye. Thank you so much, Jennifer. Thanks. Bye.

10:46She did something quite cool. I obviously can't say, but like, she worked with some big deals. Have you ever heard of a bloke called Golden Globe?

10:58You heard of a bloke called Goldman Sachs? I thought you were going to say, but you were actually throwing me. I wasn't expecting that. There you go. That's called Humor. She was very lovely. She had a thing that I heard Louis 3 talk about before. It's like a professional niceness that we're not very good at in the UK. Like, I'll give it. She was nice, but she was like. Short, sharp. I'm not. Yeah, I'm not going to. I'm still, I can still come across as nice and be professional. And that's why she lives in Beverly Hills. And I think people that live in Beverly Hills. Beverly Hills. That's where I'm sucking.

11:29And what have you got wrong with you? Exactly. Right. I'm going to share your screen, mate. I've done two. They've not been good so far. but I'm going to add you to the stage and you are going to show us what you are capable of Mr Zach Thompson please do something let's do it make it entertaining starting the session here we go I've had no requests for a certain opener or anything ever

11:57I'm going to share this as well see if we can oh Jamie Evans has called you out straight away I mean that is a real life thing people have capacity and it can be full it can be

12:16okay

12:20let's show this we are live what what mode you on five wow parallel five guys oh that's not spencer is it who's calling it's zach calling i'll be very honest we don't know each other can i tell you very quickly why i've called and i'm in a meeting zach but thanks could you remove me from your list cheers yeah yeah wow he was really polite though as well yeah he was it was a polite no wasn't it so you know what you just said about like british people really struggle with that polite no

13:06wrong that whole that whole conception wrong now what i will do with him is i'll ring him back and say you were in a meeting he's probably never to talk to you again but here i am oh that's not steven is it it is yeah hello steven i'll be very honest it is actually a sales call so if that makes you want to have me track down and shot or let me have 30 seconds and then decide it's totally up to you well i couldn't be honest what's it to do with uh well can i fly through it if it's if it's not for you I'll never bother you again does that sound fair well yeah I can't answer that I don't know what to do with can I yeah fair enough so I normally get brought in by managing directors of ambitious businesses who are a bit frustrated on the new business side of things so there's perhaps a few no then I don't need I don't need that's not an issue I don't have an issue with that so I can take you time thank you new business can I ask you one last question before I let you go

13:57wow you're right man that was another polite now what are we learning today oh i don't think american denizer american denizer do you want to have one more go i'll have one more go your connection rate though hi tell me about that i mean it's high it's really high really hello that's not duncan is it it is yeah oh hello duncan i'll be very honest you might hate me for this but it's actually a sales call so I don't know if that makes you want to have me track down and shot or let me have 30 seconds before you decide it's totally up to you uh I'll give you 20. Okay fair enough um so I typically get brought in by ambitious business owners who are a little bit frustrated on the new business side of things so there's perhaps a feeling that there's not enough potential new business meetings in the diary and as a result the pipeline's perhaps looking a bit bleaker than they would like or they are meeting people it's just not the right types of people and they're kind of trapped in these never-ending deal cycles but I've got the feeling this might be the part where you tell me you can't possibly take on another new client and I need to go and bother someone else uh yeah pretty much we most of our sales come through online so um yeah we we don't do meetings generally oh wow okay so just just kind of one off online and then on to the next one yeah no we've got a lot of account customers but we tend to convert them from online customers into offline customers and then everything's just dealt with over the phone or via email.

15:28We very rarely go out and have meetings with people. Okay. Only if people request it. So it might be like, you know, three a month or something like that. We try and avoid it as much as possible. Oh, really? Which I know sounds, yeah, yeah, we just find it a bit of a waste of time. We can get through more work in the office. yeah if we're not chatting about stuff we don't need to really yeah probably not the response you're after but yeah that's how we work can i ask you one last question before i let you go so so if if someone could go out there and get you new account customers would it be a case of actually we're already full when it comes to those anyway uh we are pretty much i mean i've just i took on a business uh another business development manager about three months ago so he's still sort of finding his feet and whatever but that's kind of his job so um yeah i mean we're at capacity you know two weeks out of the month sort of thing um so yeah we're just looking for that bit more to get to the next next level so we can expand production but it's um yeah i'm not looking to implement anything else okay in the next three or four months realistically so you you you potentially have an area that you want to grow but you've brought in this business development function you want to kind of leave him to see if he can he can figure it out before bringing it really yeah okay that makes sense yeah okay um would would it be worth another conversation further down the line maybe i can I can ring you back and see how they've gone.

17:05So what sort of service is it you offer? I mean, it's basically that bit that you're talking about, but I would do it on your behalf. So that business development piece, I'd go and kick those doors down with those account customers for you. But obviously that might sound like hell based on some of the stuff that you've said so far. So do you make appointments? Is that it? It's appointments. And then it's also finding, obviously in this day and age with all the tools that we've got it's also going to be finding the people who have the problem that you solve as well so finding people who are kind of in the market for what you do and then engaging with them and whether it's having that first meeting with you or whatever your first touch point is sort of connecting those two dots really um okay but yeah as i say that that might that might sound like something that you you sound like you're in a relatively good position yeah yeah things things are pretty good we've got the yeah the next year or so mapped out um yeah some changes we want to make and stuff but yeah uh having meetings with customers yeah it might sound backward to you but yeah it's not something we're we're going to be interested in really okay okay um can i can i can i can i can ask one last thing and i promise i let you go of course yeah i don't suppose you know anyone maybe less fortunate than you who is in the business world but perhaps does have that problem and maybe that glutton for punishment where they do want to sit down with more people um did you do anyone right now um or a bully someone you really hate maybe i can go and bother them yeah you can bring my wife if you want

18:56um uh i i don't off the top of my head um but no uh yeah no it was uh it was good to talk to you yeah perhaps give me a ring in six months or a year or so maybe things will be different will do all right well look wish you yeah is that right yes yeah of course it is no problem at all good to speak to you take care thank you cheers

19:19wow i don't like you but you do do something special with your mouth don't you what do you mean by that that was right you took him from yeah he didn't have a problem but the phrase no stone unturned comes to mind you got him talking you got him laughing i'm sure if you added him on linkedin if you added him to your cult at some point in the future he'd be uh Yeah, yeah. Really good. Thanks, Mike. You want to have another go? Yeah. Mate, do I want to have another go? I want to show you what America's made of. Beverly Hills. Anyone in the comments got chickens? Really interested in getting chickens.

20:01Don't. Don't get them. Your little boy looks like he loves chickens. I know. You can't keep chickens in Manchester, can you? Is that a real thing? Yeah. good morning that's not Andrew is it hello yes hello hello good morning Andrew it's Jack here from we have a meeting I'll be so honest with you we've never spoken before can I fly through yeah I'm sorry please take us off your list yeah yeah definitely no no that's fine I guess can I ask you one last question before I let you go

20:40i really don't have time sorry no that's fair i guess can i can i tell you the reason for calling and then if it's not applicable i don't want any solicitation thank you no that's fair i'll take you off my list off your list thank you so much take care oh that was that was nasty what it mate is you what you said I've got real work to do yeah but mate this is fun this is absolutely mad obviously I can't tell you on what that guy appears is it real work you know when you go on one of those websites if I look at his LinkedIn it says stuff like this is previous jobs advocacy and mission driven champion at a company for seven months that's not real work And he was a contributor for 19 years.

21:32He's now a CEO. I've been a contributor for 34 years. And not being rude. But you know when... He's not being rude. He's not very good at it. Very good. All right, I'll give it. His profile picture looked like he had one of those fake glasses with a fake nose and moustache on. You know that? People say that about you. what do you mean by that so you've got a joke face mate all right i'm sick i'll show you a joke first good morning that's not mark is it this is mark hi hello oh sorry mark um my line car there uh good morning mark i'll be very honest with you we've never spoken before i guess can i fly through in 30 seconds why i've chosen to call you and if it's not relevant we can leave it there is that fair sure go ahead amazing um mark well i'm typically invited in by ambitious ceos and businesses who if they're honest with themselves they might be having a new having some frustrations when it comes to the new business and growth side of things so it could be quantity and you want to bring in a few more prospects because the pipeline's looking a little bit bleak moving forward or it could be quality and you want to focus on bringing in more of the right clients to your business or yeah yeah i mean i'll just stop you here we seem to be just fine in that department i don't think it's something that i would need any assistance on so you can take me off your call list thank you no worries can i can ask you one last question before i let you you're brave man that's that's brave why you just jumped on a on quite a tough list i think yeah yeah man because it's uk versus usa i'm going to show you what's possible yeah but you're not usa you're us hey that was that was a an embroidery and promotion company oh so you've not actually come with like some sort of muddle these sound like the busiest people in the world that you're in good they're just like marketing agencies yeah like marketing is still a function that's required in this world i won't have you call and just marketing agencies.

23:46Mark? That is so weird. I was just thinking about if there was a market agency and the owner was called Mark, that is just the best thing, isn't it? That was his name. His name was Mark. Did you not listen to anything I just said? He was called Mark and he owns a marketing agency. Yeah, because I said, that's not marketing. And he said, yeah, I already said that. Do you want to do another one? Do you want me to do another one? I'm dialing. Chill out over there. Tell people how close we are to each other at the minute emotionally we are getting on well better than physically you want us to go physically we're a room apart i'm actually in dorset right now does it does it so i think that this is proving we typically say 10 to 30 percent in the uk and 5 to 10 percent in the us you was call call call one after the other i'm probably a bit more like i'm call call call you're probably cold call and we're making cold calls yeah see you at the crossroads crossroads i made 60 calls so far today and how many connections have i had 60 calls four i ain't bad so that's about no it is less than 10 is it no what's going on i can't do maths you know i once got to the final stage of a job interview and they just asked me to do some quick mental arithmetics and I failed.

25:13That was it. Wow, cha, actually. Call him out. Say how it is. I got quite fine. I showed many of you. He went, can I show you something? And then he showed me an email that I'd sent him ages ago and I'd spell it all wrong. What did you spell wrong? Just like the whole, it was like a really rushed email. I just spelled the whole thing where it made no sense. That is the story of your life, isn't it? Oh, good morning. That's not Amin, is it? it is amine oh hi amine um i'll be so honest with you um we've never spoken before i guess can i fly through in 30 seconds why i've chosen to call you and if it's not relevant we can leave i'm in the middle of uh i'm in the middle of something uh right now no i can't really talk no that's fair can i fly through in 30 seconds see if it's even worth calling you back and if no no i don't think so thank you very much no worries yeah all right man that was tough i was You know what?

26:10In my head, my head was going, this is going to be a great clip afterwards because he's going to say yes and I'm going to show you that you can bypass that bit. And he absolutely didn't. Shut you down. Log, call and resume. Are you going to keep going until you get a combo? I just want to at least try and have one combo because you can't set that as the scene that all Americans are rude, can we? Good morning. That's not... Oh, I've just called you again. I'm really so sorry. I'm in

26:42right doesn't want a sales call oh you're an idiot but a nice one and one that I respect and like to be around I hate when I do that I don't hate anything you don't hate anything unless life's a gift yeah but what if I called him again now what if I pressed that button again where I called him back yeah it doesn't matter does it look we'll be all be dead one day as you always go on about but don't live by good morning that's not Karam is it that's it who is it good morning it's jack here um karam i'll be so honest with you we've never spoken before i guess can i fly through in 30 seconds why i've chosen to call and if it's not relevant we can leave it there is that fair i'm about to jump on a call in one minute one minute can i fly through to see if it's even worth calling you back in the future and if it's not then i can take you off my list forever is that fair sure amazing you tell me when the time's up but um we currently we typically get invited in by ambitious businesses who if they're honest they might be struggling when it comes to new business and growth side of things so that might be quantity and you want to bring in a few more prospects because pipeline might be looking bleak or could be quality and you want to focus on bringing in more of the right clients to your business because you find yourself trapped in those never-ending deal cycles I do have a feeling you're probably going to tell me you don't recognize any of those problems and you couldn't take on another client even if I brought one to you I'm about to jump with this call, but you're good, man.

28:08But thank you. I got to go. But thank you. Is it worth me calling you back? Is that what it sounds like? No, no, no. It's OK. It's OK. Thank you. I'm good, but not that good. Yes, exactly. Right. OK. Right. It is half past. He had a combo. Right. Whatever. Right. Go ahead. Do something. We had a combo. I would call him back. That would have to be a callback. Yeah, yeah, yeah. You're good, dude. You're good, dude. You're not as good as me.

28:49What did the weekend mean when he said, I've got my eyes on you?

29:00Okay. You cooking? I haven't heard a beat, mate, so I don't know if you pressed the... Hello, is that Stuart? Hello. Yeah, he's speaking. Hello, Stuart. I'll be very honest, you might hate me for this. It's actually a sales call. I don't know if that makes you want to have me track down and shot, or let me have 30 seconds and decide. Yeah, who is it? It's Zach. Can I fly through while I'm calling? And if it's not for you, I won't bother you again. Yeah, go on. So I normally get brought in by owners of ambitious businesses who are a bit frustrated on the new business side of things. There's perhaps a feeling that they're not getting in front of enough potential new clients.

29:38So, you know, not enough meetings in the diary. Or they are meeting people, but it's the wrong types of people. And they're meeting people that are probably never going to become customers. But I've got the feeling, this might be the part where you tell me they're not problems and you couldn't take on another new client if you wanted to. Well, you're right on your last statement. we're that busy we can't cope oh really yeah we're looking at property expansion and everything it's crazy I mean we're very lucky we're an SME and we're fishing in a big pond with the big fish but we've got that much work at the moment we can't cope I mean we're at the point where turning work away it's crazy Wow, okay So property expansion and hiring new people All the good stuff Or can you keep the same team Yeah New property, more staff, more machinery Wow That's where we're looking at the moment Based on the workflow we've got And the potential future workflow That's out there waiting for us So it sounds like even if you move property And I ring you back There's potentially you've still got the same property It doesn't sound like slowing down anytime soon.

30:58I suppose it's a good problem to have, but yeah, possibly, yeah. Yeah, okay. All right, well, can I ask you one last thing before I let you go? Yeah, sure. I don't suppose you know anyone who's maybe less fortunate than you, who, you know, maybe in the business world, who could do with some help in that department?

31:17Off the top of my head, I don't know if you thank me for giving the names out, to be honest with you, mate. so I'll probably I think I'll hold on that one that's fair enough you nearly thought alright no worries at all I wish you continued success thanks for having the chat no problem bye

31:43you having some chatty blokes aren't you chatty blokes am I doing another one or do you want to go yeah do another one go and have a few more have a few more

31:57Have a few more.