Stop Writing Emails Until You Watch This (Save 40% of Your Time)

0:00Where are people going wrong with emails, Chris?

0:02Chris Fenning:Let's start at the top. Subject lines. Subject lines that don't make sense. Subject lines that aren't informative. Don't tell me why I should open it. I don't need to provide any stats because everyone gets too many emails. I looked at my personal email. I had Columbia, the clothing's brand, sent me 27 emails in the last four days. Too many emails. You just tune them out. so a clear subject line at work that is informative and it tells me what is this email about and what do you what should i do with it and then once i've opened it as few words as possible that is the golden rule as few words as possible if you can get your message across in two lines do it in two lines.

0:48Chris Fenning:If you are writing an email that ends up with a scroll bar, it is too long. Absolutely too long. And the third is introduce your message and structure it well. If you start with, hey, how was your weekend? I heard your sports team did this. I got a new picture of my dog. Are you interested? You will read that message and go, oh, this is a social email. I won't read it because I've got work to do. So it's one of those times where social niceties goes out of the window. And I know some people are going to hate that I said that. But they're those people, I have conversations with them, they say, I can't, I need to be personal in email.

1:25Chris Fenning:Well, they ignore the emails they get that start with something personal because they're too busy and need to get on with their work. So their desire and their behavior don't tally. So your introduction should be really clear. Hey, I'm emailing you about this topic because I want you to do X, y and z or i need something or other i have three questions for you i've put them below and then you write your questions and you strip everything else out if people did just those three things but the best result i had when i i shared the books i did uh some in-person training with a with a company in the u.s and i got a phone call i called you because i'm getting 30 to 40 percent fewer emails in my week.

2:10Chris Fenning:And it's because of how they had changed what they wrote in their first emails. And then they wanted to call me because they didn't want me to reply to their email and have another one in their inbox. So they'd adopted that pick up the phone because they've been clearer in the emails they send. Our books are now open. If you need help getting in front of your dream client we might just be able to help. If you're a business who's wondering how to grow in 2026 and beyond but there's not enough meetings in the diary with either the right person or the person who genuinely wants to solve the problem we might be able to help.

2:48Wehaveameeting.com