The Dark Psychology of MrBeast: You’re Being Brainwashed

0:00The curiosity gap thing is everything. So if you look at why Mr. Beast crushes on YouTube, if you look at his YouTube, everything is a curiosity gap. The title, the thumbnail, like you're trying to get the person to take that next action. If you look at the news, everything is always negative. Why? Get your attention. So like on everything you do, you always want to have a negative hook. So here's the five best ways you can run your Facebook ads or here's three things you should never do with Facebook ads. you're more likely to to watch or continue listening to the negative one than the positive because the way our brain is wired we're more driven by fear than anything else so that's probably the easiest hack i'd say to anyone is always trying to use negative hooks a lot the times in terms of your marketing because it tends to pull people in more buyers are more

0:46Charlie Johnson:aware now than they were 70 years ago so you go and buy an american car and you say yeah it's gonna be great and i take the word we're all a bit more skeptical now and as we're kind of going through the podcast world and all those things i think are people getting bored or tired or fatigued from this like negative drive and things like that like do you think there's a a time where it's just gonna go full circle and actually the mundane and the boring cuts through i don't think the mundane and boring world but i think one thing always will which is a curiosity gap so if you can create if you can say something that intrigues someone they will continue to watch or continue you to listen so i think uh yes i said like negative hooks work better but it doesn't mean necessarily every single piece of content has to be like the world's coming to an end i think there's a balance to that but i think the curiosity gap thing is everything so if you look at why mr beast crushes on youtube if you look at his youtube everything is a curiosity gap the title the thumbnail like you're trying to get the person to take that next action i think i would agree with you 100 % that skepticism increases and i see a difference between i don't know if you guys work with different um geographical locations but if i look at say for example the mainland european market versus the uk and ireland or the us the strategy strategies work really really easy in mainland europe because they haven't been sold to with vsls and direct ads as much as like the us and the uk is kind of a pillaged buyer so there's a consumer awareness where they get used to get sold a certain way which is where i see it's going to kind of go in cycles where maybe webinars will work really well for a period of time and then they'll exaggerate that then it will go to something else and then it will it always kind of goes in cycles i think what data do you use to have as many sales conversations as you do at we have a meeting jack what's the answer it's i'll stop you there it's prospio oh thank you and there's a reason why we use prospio jack what is it it's because it's 98 % more effective than any other data provider on the market.

2:55And for those people that are wanting to cold call and make a difference right now, there's a little link in our bio. But if you are struggling, it's Prospeo. That's P-R-O-S-P-E-O, Prospeo. Get on them and start making some bloody calls.

3:11Charlie Johnson:And I know what you're thinking. I hope Prospeo is better than their relationship. Haha, Prospeo.