Throwback: Daniel Priestly - The Credit Card That Nearly Killed My Business

0:00You know, the credit card was a noose around my neck. I started my business literally on day one of like, I'm doing this. I think I racked$15 ,000 worth of startup costs onto the credit card. And if I didn't, if I didn't make my sales within 55 days, I'm out of business. The credit card gets stopped and that's it.

0:19Daniel Priestly:So it's interesting what you thought success looked like as that young lad, the Ferrari, the big house. When I say to you now, success, or what does success look like or a successful person, how do you think of it now? Ultimately, success is how you spend your time. My preference at the moment is I like to do one important thing in the morning and one important thing in the afternoon. A few years ago, a multi-million dollar acquisition, that exact same process, we would have spent 30 or 40 grand up until this point. and all the legals leading right up until the closing have just been done on chat gpt we're probably going to spend six grand just on the last bit you were talking about the power of ai when it comes to cold calling you've seen some demos i guess what what does maybe the future hold for sales people people that prospect and lead generation when it comes to ai some of the demos that i've seen is that the ai automatically chooses the right voice that speaks at the right tone that speaks at the right speed and it figures that out within the first few seconds of the call and it adapts without you knowing like what ai can do is brute force 30 000 calls a minute and become whatever you want it to be for those that first call uh and it can have great conversations and it provided it's got the detail and the information um yeah it can certainly do It'll certainly do things like appointment setting.

1:44So any salespeople that are listening to this might be panicking and might be having to have a lie down. What should salespeople be doing to stay ahead or incorporate AI or kind of maybe polish their skill set to make sure that they're in demand? Your goal is to get closer and closer to the bottom of the funnel, not top of funnel. So you want to be closing deals. You want to be a sales closer, not the top of funnel appointment setting. you want to build a personal brand so you want when somebody googles you you want to be on all the social media platforms with a respected voice and ideally you want to become exceptionally good at a particular thing does everybody need a personal brand you don't need one you could just not like nice things but if you like nice things it's helpful to have a personal brand yeah um you want you want inbound opportunities you want to be known and respected for something so personal brand and a key person of influence is not an influencer you're not trying to show you breakfast and you're not you know check out my gym and my ferrari and all that sort of stuff what you're doing is you're becoming professionally known for a your domain of expertise and other people respect you they would what should people be doing to implement implement today so the five things is pitching publishing products profile and partnership they know where to find you they know how to refer you um and they you know it's that it's that professional respect professional status in your industry