#14 - Boyan Slat: Solving Ocean Plastic

20 Dec 2023 · 1 h 26 min

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Podcast Summary: Win-Win with Liv Boeree - Episode #14: Boyan Slat: Solving Ocean Plastic

Episode Overview In this episode of the Win-Win podcast, Liv Boeree interviews Boyan Slat, founder and CEO of The Ocean Cleanup, an organization dedicated to removing plastic from the world's oceans and rivers. The conversation covers the origins of Slat’s project, the operational strategies of The Ocean Cleanup, the role of regulation, personal plastic use, and the philosophical underpinnings of technology and competition in addressing environmental issues.

Key Topics Discussed

  1. Introduction
  2. Introduction of Boyan Slat and his work with The Ocean Cleanup.
  3. The motivation behind tackling ocean plastic pollution.
  1. Origin Story
  2. Slat’s early fascination with engineering and problem-solving.
  3. The pivotal moment during a scuba diving trip that inspired Slat to address ocean pollution.
  1. How the Ocean Cleanup Works
  2. Two-pronged strategy:
  3. Legacy Pollution: Cleaning up existing plastic in the ocean using systems in the Great Pacific Garbage Patch.
  4. Interceptor Devices: Preventing plastic from entering oceans by deploying devices in the world's most polluting rivers.
  1. Practical vs. Ideological Solutions
  2. Discussion on the importance of practical interventions over purely ideological approaches.
  3. The need for effective solutions that resonate with human behavior rather than just addressing root causes.
  1. Role of Regulation in Fixing Incentives
  2. Insight into how regulatory frameworks can either aid or hinder efforts to address plastic pollution.
  3. Overview of the challenges faced in obtaining government support and navigating bureaucracy.
  1. Plastic Straw Ban
  2. Critical examination of the efficacy of banning plastic straws as a solution to ocean pollution.
  3. Discussion about the potential for such regulations to distract from larger systemic issues.
  1. Personal Plastic Usage and Trade-offs
  2. Slat reflects on his own plastic consumption and the complexities surrounding personal responsibility versus systemic changes.
  1. Is Technology Values Neutral?
  2. Debate over whether technology itself can be considered neutral or if it inherently carries values that shape human behavior and societal outcomes.
  1. Competition
  2. Slat’s perspective on competition in the environmental sector, viewing it as a motivator rather than a hindrance.
  1. How to Solve Big Problems
  2. Key strategies for effectively addressing complex global challenges, including fostering collaboration and leveraging data for improved waste management solutions.
  1. Long-term Plans
  2. Future goals for The Ocean Cleanup, including scaling efforts to intercept more rivers and ultimately achieving a significant reduction in ocean plastic.

Key Takeaways

  • Systematic Approach: Addressing ocean plastic pollution requires a nuanced, systematic approach that includes both cleanup and prevention strategies.
  • Impact of Regulation: Regulations need to be effective and not merely symbolic; genuine solutions should encourage participation rather than instill resistance.
  • Mindset Matters: A practical mindset can often yield better results than ideologically rigid positions, particularly in environmental efforts.
  • Awareness in Technology: Engineers and technologists should recognize their influence on society and consider ethical implications in their work.
  • Personal Responsibility vs. Systemic Change: Individuals can contribute positively, but systemic changes and innovations are crucial for long-term solutions.

Conclusion Boyan Slat’s work with The Ocean Cleanup exemplifies the potential for innovation and practical action in addressing the pressing issue of ocean plastic pollution. The conversation underscores the importance of collaboration, grounded solutions, and a proactive mindset in tackling one of humanity's most significant environmental challenges.

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Transcript

Automatic transcript. May contain errors.

0:00Realistically, what's most often the true bottleneck to advanced technology, it's people, it's intellectual resources, it's smart people who want to work on it. So you as an engineer have tremendous power. If you choose to work on, say, a net good technology versus a net bad technology, you can truly change the cause of humanity. Hello, everybody. Today's win-win episode is, well, it's the opposite of rubbish because I am speaking to Boyan Slat, the visionary founder of The Ocean Cleanup. The Ocean Cleanup is a non-profit taking on the gargantuan task of removing plastic pollution from our waterways.

0:45And they're not just cleaning up the garbage patches in our oceans either. They're also building filtration systems on the world's most polluted rivers to catch all their plastic before it reaches the sea. Super inspiring stuff. And as well as getting into the various challenges of this project, We also hear Boyan's unique insights and philosophies around technology, game theory, activism, and of course, competition. On that note, let's dig in.

1:24Boyan, thank you so much for joining me. I first came across your work, I want to say 2014. Wow. Because I remember just being so down about pollution. Litter has always been one of my pet peeves. And I remember looking into it like, who's doing something about this? And coming across your project and I was just like, this is such a brilliant idea. And then I looked at how old you were. and I think you were about 18 at the time, 16? Yeah, 18-ish. Yeah, I was just like, who is this guy that is at this age already thinking about this and is just dedicating their life to cleaning up the plastic in our oceans?

2:10So talk me through how the ocean cleanup came to you as an idea. So I think I've always been very passionate about making things, building things since I was very young. I think it's definitely a bit of an engineering gene, I suppose. So when I was two, I had the desire to build my own chair because I thought that would be way cooler than the chair my parents would buy in a store. What did you make it out of? Like wood and nails, just very basic. In my memory, it wasn't a very good-looking chair, but at least it was functional. know i could sit on it it was like small like and so you were two yeah yeah and uh how were you using a hammer and nails like right yeah for real yes that's insane i mean i guess my my mom kind of trusted me wow um i think yeah definitely very thankful for her not being sort of a helicopter parent.

3:16I would always just play. I think around two as well, I would just be alone in the streets a couple of blocks away from the house. My mom was kind of comfortable with that. So that was kind of the first thing. Then I really got into computers and building those kind of things, building my own video games and things like that. And then I had an explosive phase where I was into chemistry. And yeah, I think out of all my phases, that's the one my mom probably disliked most because at some point in time I was making a smoke bomb and then I bought some fertilizer and I was distilling ammonium nitrate on the stove in the kitchen.

4:04And I kind of forgot that I put the thing on the stove and I went outside to do something else and then half an hour later I just saw smoke coming out of all the windows of the house.

4:18Sorry. So that was probably the closest I've come to. And how old were you then? I think about eight, nine years old. When I was around 10, 11, I really got into, I think, a water rocket. So essentially... It's like a plastic bottle, right? Right. You'd put water in it, blow it up and then it would shoot in the sky. And I thought, how far can I take this? So I thought, okay, I would love to try and get into the Guinness Book of Records with this. So I devised a plan to launch more than 200 of them at the same time. And I suppose that was my first real project experience because I had to find sponsors to give me all the equipment and compressors and to do a partnership with the university in my town so that they would lend me their sports field so I can do the thing to recruit 200 students to launch each of these rockets.

5:21Yeah, we managed to do that and 213 we launched and got into the Guinness Book of Records. Do you still have that record? No, Bloody Coca-Cola broke it with some employee events. That's even worse, so it's like a corporate Right, yeah Take it away from some kid And even more perversely I imagine a lot of the stuff you clean up is made by Coca-Cola You're fishing out the oceans Yeah, and then of course the question how did I get from putting water in bottles to taking bottles out of water Beautiful, yeah and that was kind of a chance encounter I suppose I was always thinking I always had a desire to solve a real problem.

6:11I was thinking about problems, but it wasn't very useful. And then I was on a family vacation in Greece, and I decided I wanted to learn how to do scuba diving. So I got my license, and I remember my very first dive, I went underwater, and I was hoping to see all these beautiful things like you see in these famous nature documentaries and the BBC, etc. And I went down and looked around me and I just saw this garbage dump of plastic bags, actually more plastic bags than fish. And I was just quite disappointed by that. And of course, having this engineering way of thinking, I quickly asked myself, okay, how do we solve this?

7:04So how can we clean this up? And it just felt like an interesting question. And when I have an interest and an obsession, I'm literally obsessed by it, so I can't really think about anything else. So then for weeks and weeks I just couldn't sleep. I was just thinking about, okay, how could we do this? And then I had to do a high school science project. I was in the final year of high school and I decided to study this topic and I got a good grade. Then I went to study aerospace engineering, but after half a year I still couldn't stop thinking about it. And then that's the point I decided to drop out and start the ocean cleanup.

7:52I think one of the coolest statistics I've heard that your research in part uncovered, right, is that, you know, there are, I don't know how many, hundreds of thousands, probably millions of rivers on Earth. I guess it depends how you define a river. It's kind of this fractal, right? So you can get two very small ones. But, you know, in the scope of our study, we studied 100 ,000 rivers. and of that we found that 1 % of those rivers do about 80 % of global emissions. And now we're, of course, continuously refining these models but we think it might be even more skewed, the distribution. So it's a very small fraction of rivers responsible for most of the pollution.

8:39Right, and so this research in part has sort of shown you, directed you towards where the most sort of Pareto efficient, where to direct your energy, right? Yeah. Because maybe you could explain to people sort of what the two methods of cleaning up plastic that you guys are going about. So there's two pronged strategy. On one hand, we work to clean up the legacy pollution that's already in the ocean. So for 60 years, we've been putting stuff in and some of that has made its way to the open ocean where you have these circular currents called gyres. And once the plastic is in there, it doesn't go away by itself.

9:18So even if we were to turn off the tap, if no more plastic would enter the ocean, those ocean garbage patches that are in those areas, they would persist. So we want to get the ocean back to its original clean state. So we have to deal with that legacy pollution. But at the same time, there's still a lot of plastic flowing into the ocean today. And that means we also have to stop the source, which is that we put what we call interceptors, which are devices that we put in the mouth of these rivers to intercept the plastic before it can even reach the ocean. And as we speak, we have our first system in the infamous Great Pacific Garbage Patch, cleaning up the legacy pollution.

10:02So we're now cleaning up an area the size of a football field every five seconds. and at the same time we are currently in 12 of the most polluting rivers around the world, soon to be 20, and the first 20 they will basically be the foundation to then scale up to ultimately get to all 1 ,000 because the 1 % of rivers equates to roughly 1 ,000 rivers. And where are the worst offending rivers? Yeah, so what's quite interesting to see is that the amount of plastic emissions to the ocean is very poorly correlated with the amount of plastic that is being consumed. So in the wealthiest countries of the world, most plastic is being consumed, at least per capita.

10:52So in total, if you look at North America, Europe, Japan, Korea, those places combined, they consume about a third of all the plastics globally, but they're responsible for less than 1 % of global emissions. So it's not the people in New York or Paris where most of the pollution is coming from. where most of the pollution is coming from is more from lower to middle income countries where people are starting to have enough wealth to consume goods wrapped in plastic but where there is no good waste infrastructure yet to take care of the waste. And so it's really this systems issue and the thing is that waste management is very expensive.

11:48So already the world spends more than$400 billion a year on just collecting and disposing of waste. And you need a multitude of that to get the same level of waste collection that we have here to the other 7 billion people in the world. So I think it's a matter of time. I think ultimately once those countries get richer they will start to have more and more resources to invest in waste management. But unfortunately there is this in-between phase where you do see a lot of leakage. So most of the leakage we see coming from Latin America, West Africa and Southeast Asia. So places like Manila, Jakarta, Mumbai, Guatemala, Legos, those are really the plastic pollution hotspots of the world.

12:49So is your goal to build interceptors in all of those around those cities? Yeah. So we are in Indonesia, Vietnam, Malaysia, soon in Bangkok, Thailand. We're in Dominican Republic, Jamaica, Guatemala, and we have one in LA as well. And how have the governments been by and large? Supportive, but challenging. so I mean there's no one that says I don't want you to clean my river but it's just the same thing all around the world where there's just a lot of bureaucracy it's a weird thing there's not a standard procedure for putting something in a river so you often have to start from scratch in terms of the legislative framework and sometimes you we've been in situations where you're dealing just with seven ministries for just one river to get one piece of paper which is a challenge another kind of ironic thing is that you also always have to deal with environmental permitting which is if you think about it the amount of delays that has caused to us probably resulted in thousands of tons of plastic that are now in the ocean because of environmental permitting.

14:18So that's always a challenge. And again, I don't think it's bad intent. The governments are really supportive. And in a lot of the places, they either run the operation, the interceptor operation, or they take care of the operational expenditures. So they're really part of the project. It just takes a lot of time and energy to set up these partnerships. When it comes to cleaning up the pollution that's already in the ocean, it's international waters. So then you have this very complicated misalignment of incentives. You have a multilateral coordination problem. Can you explain that a little bit more for people?

15:07It's a situation where you have a, where it's, you know, the good of the single actor is not necessarily aligned with, you know, the good for everyone, right? So, for example, with overfishing, it's, you know, there's a selfish interest to maximize the amount of fish that you catch. But then if everyone does that, then everyone is sort of worse off. So the same goes for, you know, the plastic in the ocean. And of course there's a certain cost to limiting pollution emissions. But ultimately we all suffer from a loss of biodiversity, economic impact, health threat to 3 billion people around the world that rely on seafood.

15:50So that's the ocean issue. But the thing with the rivers, I think what's quite powerful is the fact that about 97-98 % of the pollution that is emitted comes back to a shoreline within a year. So most of the pollution that, say, Indonesia emits remains in Indonesian waters, ends up on Indonesian beaches. So in fact there is this strong sort of selfish interest. Right, which actually in some ways makes the problem easier then, right? For sure, yeah. We don't have to appeal to being a good global citizen to put interceptors in rivers. Now, if you want to do something good for your city, for your state, for your country, this pays back 100x in terms of your ROI, in terms of just putting this into your river.

16:48So I think the most important thing now is to build success stories that people know, okay, this works, this can be done. These are the numbers that actually show the cost-benefit of doing it. And building the relationship with these governments, getting a foothold, starting with one deployment, one city. And then once they see the value, I think it should become more and more easy, I think, in the future to scale that up. Yeah, so some of the pushback I've seen you get on Twitter is, and I can somewhat empathize with this question, which is if so much of this problem of the plastic is coming from this idea of single-use plastics, the lack of disposal systems, proper waste management systems within these countries, then isn't, by providing a sort of net to clean it all up, isn't that disincentivizing them from actually investing and fixing the problem in the first place by either having better, stricter regulations on single-use plastic or plastic in general or by installing proper waste management so that it doesn't just end up on the streets and then washed into rivers.

18:02How do you feel about those arguments and what is your answer to them? I understand the concern and I understand the question. I think it's a valid question to ask. But I think in reality we've seen very much the opposite where before we deploy somewhere, nobody's talking about plastic pollution it's kind of this invisible thing people don't really think about it and when we bring the interceptor there it actually suddenly makes the problem top of mind it's in the local news everyone's talking about it so suddenly this becomes an issue that people think about and on top of that these interceptors they don't just prevent this stuff from going into the ocean but they also collect a lot of data about what we collect.

18:53And with that, of course, there are essentially measurement tools for the government to see whether their upstream policies and their waste management, whether that actually is improving or the opposite. So is it like the type of plastic you are collecting? Is it plastic bags or bottles? Exactly, and the amount. So do the interventions work or not? so I think rather than these things being in conflict I think they actually complemented each other and that's actually what we see for example in the Dominican Republic where because we brought the Interceptor there the United Nations Development Program was able to start an initiative to bring waste management to the poor communities that live alongside the river that now are getting their waste collected where previously they would throw it in the river.

19:46So yeah, and that's actually, we can see a reduction in the amount of plastic that the interceptors collect rather than an increase. That's amazing. So it's really counterintuitive. It's almost like showing people, they were so used to just like, they thought there was no other option. It's just like, I have plastic, I'm done with this, on the ground it goes. Exactly. And showing, no, actually, this is what happens, this is where it all goes. And probably that visual of seeing it all backing up against the interceptor in the river maybe, that's shocking to people. And it's like, look, not only are we trying to stop this because this is a problem, but there are other ways.

20:22You don't have to live this way. And you can also do the reversal test on the argument of, okay, well, if that's the issue, where should we stop? Should we also stop sweeping the streets? Should we stop collecting garbage because we shouldn't make garbage in the first place? I don't think it's acceptable to let this leakage go into the ocean.

20:50It doesn't really matter how we stop it as long as we stop it, I think. I think we should focus on what are the most effective interventions rather than what is ideologically the most preferable solution. I think there's kind of almost this dogmatic belief in a lot of environmentalism that addressing the root cause is the only thing we should do. And actually not just environmentalism, I think it's with many issues. I mean you see it today as well with the weight loss drug situation. Right, as MPIC. Right, which I think if it works as well as people are saying it is, I think it's an amazing thing that people have now a way to reduce their weight and reduce the negative health outcomes of obesity.

21:45But it's been quite amazing to see, especially from outlets like The Guardian, in terms of being very aggressive about dismissing it, because it kind of goes against this sort of ideal picture of, no, we should address the root cause of, you know, we should educate people to eat less or we need to put taxes on sugar and things like that. But of course those things have been tried for decades. Clearly not working. No. So I think ultimately, okay, I understand that ideally you don't want people to be reliant on drugs, etc. But if it works, I think it's still a good thing. and ultimately I think it's about how good is a certain intervention in mitigating the negative, the real problem, rather than in what step of the certain cascade of actions does it fall.

22:47Usually there's not one root cause, so it's kind of a combination of different factors working together. And then if you just keep going back in terms of what causes this and then what causes that. Ultimately you end up with the Big Bang. Right, or you get to that, one of my favorite memes is the fish crawling out of the sea for the first time in the land. How do we stop that? And it's interesting to understand this mindset, as you say, you sort of call it dogmatic, that sometimes seems to, it's almost self-defeating. I wonder if it comes from almost a form of puritanism. Puritanism, right? Because what you're advocating for is basically like, yes, I know in an ideal world, we wouldn't be using single-use plastics or we wouldn't be using so much of this and people would be more conscious of what they do with it and take more personal responsibility.

23:38But in reality, that is just not going to happen. And so we need a pragmatic approach that actually just solves the problem in the long run. So it almost comes down to personal philosophy of deontology versus consequentialism, which is interesting. Would you describe yourself as a sort of consequentialist? Yeah. We should probably define that. Would you like to? So, oh God. So I'm not a proper moral, by any means a moral philosopher, but it seems like there's these three schools of ethics, which are schools of thought of ethics, which are deontology, which is basically like, there are rules, almost like pre-existing in the fabric of the universe of morality.

24:23Axioms. Axioms, exactly. Lying is bad. And if you break these rules, you are doing an immoral act. So that's like deontology. And then there's consequentialism, which more is a focus on the outcome of an action. So it's not so much what the action is, but what are the consequences of that action? And are those consequences negative or positive? and so we evaluate the action based on those. And then there's virtue ethics, which I can never remember. So let's not worry about that. But do you know what, can you define virtue ethics? To be a good person, right? So again, it's almost like a hybrid between the two.

25:04Yeah, I think it's very much from the individual, right? So it's more about intent, I suppose. I see, right. Right. So deontology is following these pre-existing rules. Virtue ethics would be like, what was your intent in the first place? Was it coming from a place of virtue? And then consequentialism is like, what are the consequences of the actions that you did? Right. And it feels like this idea of, almost like these two schools of thought of how to solve problems stem out of these different moral foundations. As a consequence, it's kind of weird, but being a pragmatist is very offensive to some people.

25:52Why do you think that is? I think there's a moralistic point of view. The word puritanism, I think you just used. It's almost like humanity is doing something bad on the natural world, and we should redeem ourselves for the fact that we do. You get into being criticized, you take away personal responsibility from people. Who cares? As long as we solve the problem, why does it matter? To be fair, you could make a consequential argument that if you remove the need for personal responsibility from people, that skill will then atrophy amongst the population so that if you then come into a new situation where actually personal responsibility really matters now you've just got a population who are incapable of doing that.

26:54But that's kind of putting it into a consequentialist lens again. I have to say I oscillate between there's definitely situations where consequentialism is superior and then when sort of more like a rules-based moral philosophy is superior. And I think where consequentialism sort of breaks down is when you can't accurately measure the consequences. That's when we have to defer to something like deontology because if you can't measure the impact, you don't have a good idea to sort of essentially quantify it or you're at risk of having bias in your quantification, then your calculus is all screwed up.

27:36Sure. I mean, I guess you can still have a rational, sort of a Bayesian approach to that, right? So you can still think about, okay, you can think in terms of probabilities, and you can think, okay, this is probably a good thing, but you still think in terms of outcomes rather than just fundamentally think this is a good thing to do. I mean, another example where you can really see this deontology versus consequentialism debate is in terms of are you allowed to do harm for the greater good? And, you know, of course, you have to make decisions like this all the time. And even doctors who sign the, you know, or take the Hippocratic oath of, you know, you shall do no harm.

28:25I mean, they do harm. They put knives into people, right? But ultimately they do that to remove a greater harm, a tumor, whatever. so again I think what we do as a society there is we take the consequentialist approach because if you're not allowed to do harm we wouldn't have any doctors same goes with what we do in the ocean cleanup of course we do our utmost best to minimize any negative side effects our bycatch is extremely low because we move very slowly through the ocean By catch, can you define that? Anything that we don't want to catch, essentially. I see, like fish or something. So we consistently get roughly below 0.1 % of the weight.

29:17So just to put into context, like fisheries are usually between 10 % and 20%, arguably 100 % because... Right, because they're sweeping the oceans of life. Right, so it's very safe, but still, I mean, it's not zero, right?

29:37Sometimes there is a biologist that stands up like, hey, you're killing this little organism, so we should be worried about that. And of course, I don't want to say like, hey, that's not important. Of course it's important, but I think what's important is to take the total picture and really look at the costs and the benefits as a whole. Right, how many animals will die if you leave that plastic there? Yeah, exactly. And I think that goes down to, I think, a lot of issues with environmentalism. It's this sort of one-sided approach. We just talked about the environmental regulations, which can do harm.

30:18I mean, you have this thing called the precautionary principle, which is often used against things like GMOs or nuclear energy. we don't know everything yet so we should not do anything until we know for sure that it's safe and besides the fact that it's very hard to know anything for sure so you can use it until infinity to stop stuff it's also not the right way to look at it because delaying things can do harm if the status quo is a suboptimal harmful situation So plastic in the ocean kills, you know, untolds them out of the sea life every day. Every day that we delay that is a net harm for the ocean.

31:09So I think that's definitely sort of part of the, I think more of the sort of ideological, philosophical, you know, foundation of some of the criticism that we receive. Yeah, it must be very frustrating. I've certainly gotten frustrated on your behalf sometimes looking at your Twitter replies. Because to me, what you're doing is such an obvious win-win. You're providing an infrastructure, a technological solution to a very large problem. And presumably you could be doing something, you've clearly got a very powerful brain on your shoulders. You could be running a big VC fund or you could be doing a self-enrichment thing and probably be at least a centimillionaire by now, but you're choosing to do this very philanthropic thing that benefits everybody and is actually taking care of the commons.

32:06So it's definitely something that is sticking, I always use this term moloch, which describes this game-theoretic dilemma of if I don't want to do this tactic of using cheap plastic, but if I don't do it, all my competitors are going to anyway and I'll get out-competed, so I might as well do it too. So that's a lose-lose situation on net, and that's what Moloch is the sort of god of, and you have found a win-win solution to try and fix that. Thank you. How do you deal with unfair criticism when that comes along? Does it bother you? Yeah, there were definitely times when it hit me emotionally, especially when it was coming from, you know, I was just getting started, it and of course I read into all the existing literature on the problem and then you know seeing some people from organizations other NGOs that you you know admired you know criticizing you because they say like it's bad what you're doing and everything that's um yeah I mean that was you know painful at times even had scientists to tell me like you know you breed distrust because you think you're above the experts from someone with a PhD and it's like I mean it should be about the arguments right, it should be about evidence and I mean there's many people are way more eloquent than I am on this topic but there's this quote from Richard Feynman that I love which is science is the belief in the ignorance of experts and yeah that's Certainly true, I mean, there should be no room for arguments of authority.

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33:53What's your take on the de-growth arguments, the sort of de-growth movement as a possible solution to reducing plastic pollution? I understand why it sort of intuitively feels logical. So if you look at historical trends, of course, human civilization metrics have done this, great. At the same time, environmental things have usually gone in the opposite direction. Not exclusively, but it tends to be overall that direction. So from that you could kind of infer that perhaps there's just some fundamental incompatibility between our highly technological civilization and the natural world. and then it's only one more intuitive step to say, okay, maybe to get more, better biosphere, we should have less of the stuff that's causing it.

34:53Less people. Yeah, less. And less of their technology. Some of them make that pretty explicit that they want less people, fewer people. But yeah, some of them focus more on the consumption of goods and of energy. but I think there's a few issues with that so firstly I don't think people want that it's very hard to sell that tomorrow will be slightly worse than today people want the future to be better and then there are just billions of people that have much worse lives because of a lack of energy and goods and they want to live like we do here in the West as well. So it's, and I think it's not fair to deny them of that possibility.

35:48I think they should have every right to live like that. So realistically, the world will be consuming more rather than less going forward. And then, you know, sometimes people argue, okay, maybe we can do with half the amount of energy that we use today. But then if the other half is still produced unsustainably, I mean, it's still not a solution. So sort of reductio ad absurdum, like the only way that that path can actually work is to really go all the way back to the caves. And then even then you can argue that the per capita environmental impact of early hominids was significantly higher than individuals today.

36:38If you feel like you're bored, you can Google the quaternary megafauna extinction, which was this situation tens of thousands of years ago that whenever humans hopped to a new continent, surprisingly, somehow all the big mammals just disappeared quickly. So we're pretty sure that us humans caused that. And of course, we were just with a very small number of humans back then. So probably the per capita environmental impact of humans was actually much greater in pre-industrial societies compared to today. So it's just, I think, the situation that we find ourselves in, the only way is forward. We have to accept we live in this technological world We have to accept people want more and that we need to raise many people out of poverty still.

37:44And what we need to do is we need to develop technology that provides all those goods to humans without having those negative side effects. To design our civilization to be compatible with both humans as well as the natural world. So I'd love to understand more the incentives that are driving plastic pollution in the first place. It seems to me that, again, it's this chicken and egg. Oh, it's the person who's buying the cheap product and they're not dealing with it, just throwing it on the ground. But then it's like, well, it's the companies that are using the cheap packaging. Plastic is cheaper than paper or wood or whatever.

38:30So they're using that. You can keep going back and back and it just seems like it all comes down to incentives and everyone just trying to do the most efficient cost-cutting thing. Would you agree with that? Yeah, definitely for companies plastic is cheaper than other materials. For consumers it's more convenient, cheaper too. So definitely it's good for all the individual actors but collectively there's this huge externality that is not properly priced into the cost of the material. So how do we internalize those externalities?

39:15Can you put QR codes onto every item so that you can trace it back so this was the company that created it? Because that's the thing, these companies, their profit and loss at the end of each year, the actual cost of that item is not being fully incorporated into their P &L, right? The cost that it is having on the environment. There should be some kind of tax, essentially. What role can regulation play? Which regulations do you think are good and ineffective? I guess there are two ways to do this. It's either you invent a solution that is cheaper and does not have the externalities. And of course, this is kind of the approach that seems to be winning when it comes to climate change.

40:07Just make solar power very cheap, make electric cars cheaper than gas cars. That's how you get out of this. or you indeed have some regulation that makes it more of a level playing field where the external costs are properly incorporated in the price through a tax. Yes, I'm not an expert on taxation and what's good and bad examples there. But in principle, and of course people have been thinking about this for a long time about how to do it. But it's definitely a fact that the full price of plastic is not taken into account in the plastic production. Plastic is essentially just way too cheap. It's quite interesting what you see.

41:03So PET is usually the highest value plastic that you find in the environment, and especially in the lowest level of development countries that we operate in. you find very little PET because that still has enough value for waste pickers to take that out of the river or to take it off the streets. So there you really see that, yeah, if all the plastic would be like that and if the price would be high enough also in richer countries, then you wouldn't have this pollution issue. It essentially really comes down to plastic being incredibly cheap. So it's plastic being falsely cheap, so it sounds like it's a failure of markets.

41:49Yeah, it's very cheap to make and to put in the environment, and it's relatively costly to take it out and to recycle. Even if you think about the cost of recycled plastic versus producing new plastic, it depends on the oil price. but there are times when just making new plastic is just a lot cheaper than reusing plastics that already exists. And that's just because it's quite a costly process to collect and recycle while making new stuff very efficient. And that's part of the reason why we don't have an aluminium problem in the world, because it just takes so much energy to turn bauxite, the ore into aluminium, you'd much rather collect and recycle that than make new aluminium.

42:48So that's why in some countries you see up to 98-99 % recycling rate in Brazil, I believe, of aluminium because it retains its value because it has this embedded energy cost in the material which you don't have for plastic. Producing plastic is super cheap. Yeah, so it's almost like a tyranny of efficiency. Yeah. In some way that that's what's screwing us up, because it's just so energy efficient to make that it'll just keep propagating more and more and more and more. I guess it ties in with this idea of Jevons paradox. Are you familiar with that? Might be. It's this idea of some new energy efficiency is discovered, some new form of fuel or a new way of making something.

43:37And you would think, therefore, that the amount of energy used to make that thing would decrease on net, because it's more efficient. But in actuality, you end up using more, because more and more people then want that thing. It's like adding a lane to a motorway or something. Yes, exactly. It's just like, okay, well, more people get cars, and it encourages more car usage. And so you end up in the same bottleneck. Anyway, Jevens, J-E-V-E-N-S. I actually recommend people go and read the Wikipedia on it. It's pretty short, but it's a really important principle. I think it is important to point out that plastic also has good sides to it.

44:12So I think that's something that's often overlooked by a lot of environmentalists as well, is that it also provides a lot of value to the world. Especially if you go to the lower income parts of the world, people's lives are demonstrably better because they are able to transport water in plastic bottles. It's much lighter. Safety of being able to drink bottled water, to build their roofs out of and things like that. It makes, also here, of course, medical applications, making things like cars lighter. Plastic does provide a lot of good, But the thing is, I guess every technology has good sides and bad sides.

45:06And what's important is that we try and keep the good and get rid of the bad sides to maximize the net benefit of every adventure we do. When I asked on Twitter, oh, I'm interviewing Boyan, what should I ask him? The most common question that came up was, did that plastic straw ban actually do anything? I hate plastic straws. how prevalent are they in the oceans really. My suspicion is that's an example of a dumb regulation. Yeah. Would you agree? Yeah. Why did that happen? It started with this video and then it was popularized by a few people including a well-known actor and once at an event I bumped into him so I talked to him about it and asked him, what are your motivations to focus on these straws?

46:01And he said a couple of interesting things. It's not really about the straws per se, but it's a good conversation starter and it's a beginning and then we hope it spreads to more and more products. and also it's just a way to give people something to do. I guess it says a bit, but it gives them something to feel like they can contribute. And I was thinking about that and I thought, well, sure you have, if we conclude that the benefits of banning straws is relatively small. But I think there is this cost side to it, right? Because I think first and foremost, I think there's this big risk of polarization, of plastic, pollution.

47:05I think the great thing has always been that it was sort of politically neutral. So it's something anyone could get behind regardless of their political orientation. I've really made a strong conscious effort with the Ocean Cleanup to keep it that way and to welcome support from people across the spectrum and I'm very proud that we have support from people like Mark Benioff who is I think traditionally more on the left side of the political spectrum to people like Peter Thiel who is a Donald Trump supporter and everyone in the middle So we're apolitical, this is something that's for everyone, can be supported by everyone.

47:51And then the straw thing came about and suddenly entered the realm of the culture wars, where it was just this, because of course there's some people that are really strong believers in personal liberty and it feels like something is imposed on them and some people are really allergic to that. and it became another battleground. And I think that's like playing with fire because as soon as a problem enters the tribal culture war, it's just very hard to... Can't get it out. It's one more street. Yeah, and you can't make any progress anymore on the issue. So that worked. I think fortunately the whole thing was contained with the straws.

48:37I think plastic pollution as a whole wasn't super effective. But still, I think that was something I was really worried about. And then also, of course, the willpower of people is really a finite resource. So I think even more so than money or time, it's really people can only worry about so many things. and I'd rather have them use their desire to do something to do something that actually has an impact than letting all that energy disappear in the void because it doesn't do anything. And then also I think it just gave an opportunity for companies to do greenwashing or window dressing. So I remember there was this headline, this article about a well-known fast food chain.

49:43This was in the UK where they made the switch to not proactively give plastic straws, but to let the consumer decide whether they would have to ask for a straw to get one. And then there was this quote from the country manager of the company that says, It's like, we are very happy to help do our bit for the environment. And it's like, you sell beef, which is probably the highest, that's the highest carbon footprint of any type of food, right? So, and what you do with the straw is like absolutely, you know, nothing. Yeah. In terms of impact. I think that, again, I think is kind of a harmful side effect.

50:30And on top of that, if it's really about these second-order effects that this person was telling me about, I think we should be open and transparent about that. I think it's kind of lying to not do that. Right, and it's disrespecting the intelligence of people because most people can see through this stuff. It's what happened so much in COVID. when they were like, oh no, masks don't work, so please don't buy them. And that's what they said to the British public when really the reality was they just were running out of masks and this was early on in the pandemic and they needed them for healthcare workers.

51:13Just tell people that because people aren't stupid. Obviously a mask is going to be better than no mask. It might not be that effective, but it's pretty obvious. I think just as a general heuristic, it tends to be the case that second order effects are smaller than first order effects like if you try and achieve A and it has side effect B probably because you make this conscious effort A is going to be bigger in terms of magnitude than B so I think this is kind of a criticism that we sometimes receive and actually this actor I was speaking to he then started to make the point And he was expressing his concern about our work because he was worried that people would become complacent, that they would think that the problem is solved because of what we do.

52:06But yeah, then again, you're kind of thinking for someone else and you're making these assumptions. Well, probably, okay, this might be a second-order effect. We actually don't really see that. we see that the work that we do actually inspires more work like this. So we see actually a positive snowball effect. But even if that wouldn't be the case, that second order effect is probably many times smaller than the first order effect of actually just solving the problem. Well, one thing I'm perpetually in a tiz about is where should my personal efforts be going into? I would say I'm a deep environmentalist at heart.

52:47I came from, as I said, hated litter. I've always tried to use reusable. Every time I buy plastic of water, something inside of me dies a little bit. I'm like, I could just be reusing, where's my aluminum container to fill up again? But at the same time, I'm aware of the fact that living in the US or Europe, waste management is really good. Landfill is actually very good. They're sealed, it's not like stuff is leaching into the environment. recycling is actually often quite energy expensive. It sometimes gets shipped off to some country, which then just dumps it in the rivers anyway. So what are the sort of trade-offs that someone living in the West, the average person listening to this, should be considering about their own personal usage?

53:31Yeah, I find that's one of the hardest questions to chance, because there is, sure, you can change things in your individual life, but in terms of how big the impact actually is compared to, say, supporting an organization that isn't operating in the countries where most pollution comes from. I think there's just so many orders of magnitude difference there that that's probably the right thing to do. It's not just a shameless plug for the ocean cleanups. There are other organizations you can donate to. But there's an organization called Sungai Watch that does barriers on Bali and there's another organization called Maria Verde that does these things in Panama.

54:20Do you collaborate with any of those? We're not yet operational in those places but if we scale to those places we definitely are planning to work with we always try to work with local organizations for sure. So yeah, because the fact is just the chance that your plastic ends up in the environment, as long as you don't litter, it's just very tiny in a country like the US or Europe. I think from a resource point of view, I think it's still a good thing to avoid single-use plastics, to reuse. So there is, when you look at just the energy balance, just reusing the same thing is a good thing. But I suppose to complicate things even more, producing plastic is relatively energy efficient.

55:21So, for example, a reusable tote bag from cotton, I think you would have to reuse, I forgot the number, but I think it's the order of hundreds or thousands of times before it actually outweighs... The energy cost of one plastic bag. Yeah, or just 100 or 1 ,000 plastic bags, actually. So to just keep reusing, or to not reuse. I see, yeah, the other way around, yeah. I think on that it would probably be good to not avoid plastic, but to not keep throwing it out. That's probably the best thing to do. But that's from an energy and a resource point of view. and then when it comes to the plastic pollution in the environment I think as long as you don't litter it's just very low chance that your plastic ends up in the environment probably the biggest ocean plastic footprint you would have is if you were to spend a vacation in Indonesia or something just because it's that one week in that sort of system with that waste management infrastructure.

56:33Right, the bottled water you drink and so on. Yeah. You need to bring those bottles home with you. Basically squish them into your luggage. Yeah, I mean, I actually don't do that, but ironically that's probably, if you think really about the individual level. Even like the fuel cost of flying at home, because it's pretty light. It doesn't take up lots of bag space. Yeah. Maybe. It's kind of insane though. It is nuts. Yeah. So if you really focus on, say, what we can do here in the West, I think one would be stop shipping garbage that we make here to lower-income countries. We're still doing that?

57:11Some of it, yeah. I think it's also a bit more complicated than some people make it seem because it's actually kind of an economic transaction. There's a lot of recycling infrastructure in these countries, so they buy the plastic. You have very cheap transport usually to these countries because you have the containers with the newly manufactured goods coming to us. So they're empty and you just stuff them with the... Right, so you just fill them with garbage and bring that to countries like Malaysia. But those industries, they tend to be quite shady, so you don't know exactly what happens to them.

57:47Sometimes it does end up in the environment, right? So I think that would be definitely something that would be good to stop. and then just using development money from the West in these countries. I think it's relatively, at least when you think about interception, I think it will be about a million and a half per river to do this. So for about a billion and a half initial investments, we can just close the tap and then, of course, it's not the ultimate solution. I think ultimately we do need to upgrade the waste management infrastructure. but at least to buy the world time to stop that stuff from going into the ocean.

58:29That's, I think, a very cost-effective intervention. So would you say that funding is your main constraint? Right now it's about having the organizational capabilities to do it and the technology still. So I think when it comes to cleaning up the legacy pollution, we're doing it, we know we can do it, but we feel it's not yet responsible to scale to many cleanup systems because we first want to squeeze out all the performance we can from one cleanup system before scaling it up because once you add systems, you add boats, those are expensive so then your cost really goes up. So first, essentially we have to have the discipline to be small first in order to scale effectively later.

59:16so next nine months it's all about maximizing the performance we need to get, I think right now we're at about I think the record we have is about 150 kilos per hour that the system collects we need to get that above 300 to be nominal and to really feel like we're ready to now scale up so that's really just about making it efficient making it cost effective And then in rivers, we're currently having this first batch of 20 rivers that we use to essentially teach ourselves how to do it. So these are many different countries. So we learn how to interact with different governments. They're very different rivers.

1:00:01So there were different types of interceptor we have there. So also to learn how to make those effectively. and so it's really focused on completing those first 20 first before we then start scaling up again because if we don't get rid of the mistakes now and we're going to make mistakes in the next 100 rivers that will be very problematic, very expensive so we want to make those mistakes before we're big essentially so that's why we need to have this discipline so next nine months is about completing those first 20 rivers so that we have all the knowledge we need to scale effectively starting mid-next year.

1:00:44I've been thinking a bit about this idea of, some people claim that technology is values neutral. That it's not the technology itself, it's not guns that kill people, it's the people that do it. To the effect of, a technology is just what it is, it's how the humans use it that determines whether it's good or bad. and then there's this really interesting article by the Consilience Project which basically makes the argument that technology is not values neutral and that depending on the technology itself it will shape behavior so arguably something like Instagram comes along which is very image based that will tend to make people be more vain they'll tend to favor more vanity things or that medium of information exchange as opposed to via words.

1:01:39Or you have some technologies which are more offense versus defense bias, a hand grenade versus a vaccine or something like that. Which sort of camp would you say you fall in on that or how do you think about this? Yeah, I think this phrase technology is neutral. It's just what we do with it. I think it's the biggest lie people tell about technology. I think it's very wrong. I think you already mentioned a few good examples. Just think of some extremes indeed, like an alternative for CFCs that doesn't harm the ozone layer. I think that's objectively a very good thing versus developing a new type of weapon that everyone can 3D print in their backyard or something like that.

1:02:30I think there is a very highly pathogenic virus or something like that. So it's kind of this, Stephen Pinker has this great book called The Blank Slate about the denial of human nature, where for all sorts of political reasons, people deny that there is this kind of, there's a direction in part embedded into us in our DNA, in our genes. And I think a similar situation is the case with technology. I think there's a denial of technology nature where indeed the inventor already embeds a certain direction into the technology because by shaping something you limit what it could be used for and yeah I don't think technology I think it's a spectrum right so some things are extremely net negative extremely net positive and then you'll have stuff that is roughly in the middle but yeah I think what you often see with leaders in technology they will gladly take credit for the good technology does and how they're helping the world with their technology and how they're curing cancer with their new AI or whatever but yeah they bring up these technologies neutral arguments if they're talking about the bad sides.

1:04:20And yeah, I don't think you can have it both ways. And so I'm almost like thinking, I don't think engineers and inventors and technologists realize how much power and influence they have over humanity's future. If there's technologists listening, are there any heuristics they should and could be following? Is it like they need to be better, spending more time in the R &D phase, spending more time in the pure research of like, let's simulate through how, if this technology is maximally successful and is deployed, how the world might look. Should there be much more resources going into that phase, essentially simulating the impacts?

1:05:08What do you think? I think it should start with engineers being aware that they have this much power. Yeah, that's step one. Yeah. Admitting you might have a problem. I mean, doctors have this Hippocratic Oath. I'm not the first one to suggest that maybe, you know, just like at med school, you learn about ethics. Maybe we should have ethics classes in engineering colleges as well, so that people become more aware of, okay, the actions I take actually have an impact on the future. And then whenever I speak to technologists that are working on something that I think is sort of morally questionable, the thing I often hear is like, yeah, it's cool.

1:05:54It's so cool what I'm working on. And yeah, I just, I would encourage engineers to really think through what I'm building, how could that be used? Do I think that's net positive, net negative? Is it uncertain? What could I do to move towards the positive side on the spectrum? Could I embed certain safeguards to do that? Because again, when you think about the development of any technology, people are shaping the direction of the future. People tend to think in terms of financial investment, like we should divest from fossil fuels. There's often a lot of focus on the money side, but I think realistically what's most often the true bottleneck to advanced technology, it's people.

1:06:58it's intellectual resources it's smart people who want to work on it so you as an engineer have tremendous power if you choose to work on say a net good technology versus a net bad technology you can truly change the cause of humanity because you might be the bottleneck for certain technologies to either come to fruition or not. Were you a competitive person at all growing up? Did you like sports? No. Winning games? No, I did dip my toe, I think, in that realm. and I think at some point in time I did try to be the best in my class but there's always this one guy that had higher grades and we were friends so I didn't feel very bad about that and I was very stereotypical Dutch but I was an ice skater and I was just doing this for fun and one time there was this competition and I fell down and I was second to last while I was actually a pretty good ice skater.

1:08:27So now I just felt like, oh, this doesn't really make me feel happy.

1:08:34And then there was this whole other realm, which were all these hobby projects of mine where there was nobody else doing those things. It was just me asking myself, okay, how far can I take this? And I guess I was insanely competitive in the sense that I was competitive with myself of never being satisfied with what I'm doing. Even today, I don't feel I'm particularly successful. But I do have a belief that I can be successful in the future. but yeah that's more like a competition with yourself and I guess competition is wrong there because it's more, I guess you call it more ambition It sounds like your source of motivation as a non-competitive person conventionally competitive person is as you say with these different versions of yourself so it's a form of like you're creating an artificial form of zero-sumness amongst these different old personas of yourself.

1:09:48Yeah, future me is in competition with present me. Exactly. And that is what drives you? Or do you think you would still have your ambition without this sort of dissatisfaction feeling? I just find it very hard to cherish the moment. and also the nature of what I'm doing you can always be better so we had this I guess insane uptick in cleanup performance in recent months two thirds of everything we've collected so far was collected in the past few months in the past four months so yeah so it's kind of cool but of course just focused on the next thing. Okay, how do we double this again? How do we triple this again?

1:10:44So yeah, I think that's kind of the, I guess it's for most entrepreneurs. It's this uncomfortable situation where, or I suppose it's a tragic situation where

1:11:06I think if you are satisfied, I think that can lead to complacency. I think there's this hunger for more and dissatisfaction. I think that is, I suppose that is in a sense what you need to keep pushing yourself. You know, when you say, oh, the motivation that drives you to fix the ocean plastic problem is coming from this deep, almost like discomfort and dissatisfaction. And I feel like a Buddhist would say, well, you know, if you took that kind of philosophy to its extreme, where everyone is just in a permanently happy, satisfied with the moment state, then problems, you know, yes, it's true that many problems wouldn't be created in the first place, but at the same time, many problems don't get fixed.

1:11:54So it feels to me like we need to harness the energy of the dissatisfaction within people like you. you've found a way to direct that energy into something that's clearly a net positive for the world. And for the most part, a lot of great entrepreneurs have also done that. If I think about all the big entrepreneurs that I've met, they also have this same, not working hard enough, need to be doing more, need to be doing more. That is not a good or a bad thing, it's just a tool. And the question is, what is it directed towards? What is the goal that is being optimized for? Is the goal clearly a win-win, or is it more a win-lose, or is it actually a lose-lose?

1:12:31I mean, as a rationalist person, you always love to complain about biases and everything, but without optimism bias, there would be no people like me. It's completely irrational, starting age 16, thinking you can clean the ocean. What's the probability of that? It's like, check your priors. But still, I guess it's important to be irrational at times. What advice would you give to anyone who's watching and is inspired by this, who now wants to go out and figure out what best problem they should be working on? One thing that people probably don't think about enough is that you need solutions that people want.

1:13:26so I think especially in environmentalism I see a lot of people with the mindset of this is the solution I'm pushing but tragically nobody wants this solution if only people were different, if only more people would be like me

1:13:50so you need to have solutions that are in sort of a Venn diagram that A, are effective in solving the problem and B, are things that actually are compatible with the way humanity works and how the system works. Because if it's not, it can look great on paper but it will never work in reality. So I guess that's an argument of pragmatism but I think it's important to, I think you can design your solution in a way that is appealing to the masses. It's something that people really want. How would someone think about going, whether a problem should be solved as a non-profit versus for-profit? Because presumably with the ocean cleanup, there was no real way for you to do it as a for-profit, at least certainly not from the outset.

1:14:45Do you see a path to for-profit at some point? Yeah, I think it's important to distinguish the legal entity structure, so non-profit, 501c3, for-profit company, whatever, and whether or not you have business models or whether you're just reliant on gifts and philanthropy. I don't think those two things are necessarily, you think of one being connected to the other, but I think they're actually independent things. So I think it's very hard for us to ever not be a non-profit, it, but that doesn't mean we can't have real business models to make this self-sustaining to a degree. Of course, at some point in time, we want to help ourselves out of business.

1:15:29We don't want to exist, so we shouldn't be too sustainable in our business models. But at least to scale, I think you need to have some kind of exchange of value. And definitely when I started the ocean cleanup, there was just no thinkable path that it could be a for-profit. The upfront investment required to develop the technology to take those risks in light of just a very uncertain prospect of whether there would be any money to be made with that, just made it completely impossible to get any for-profit money. So then we just said, okay, this needs to happen, so we just do a non-profit.

1:16:22And I think that has been amazing, the support we've received from literally millions of people around the world over the years. It's something I just can't get used to. So just, it's, yeah, if there's anything that sometimes makes me emotional, it's just this, you know, just the amount of goodwill we've received over the years. And, yeah, it's just school children running around their school to bake cookies. There's something to raise money for us. It's just really, really cool. but that's amazing and it has gotten us to the point of where we are I think to scale you do need a degree of sustainability that at least you can make financial commitments that are a bit longer term if you have to acquire assets or have longer term contracts with operators etc so I think that's important to scale the team that's risky if you continue to live paycheck to paycheck.

1:17:35And also just the magnitude to scale up. I do think this is the world's cheapest world problem. For a few billion, we can solve this. That's actually crazy. So you think for under 5 billion, we could solve ocean plastic forever? Yeah, so that's the right ballpark. Is that to stop more plastic going in as well? The interceptor side, I think it's cheaper than actually doing the legacy pollution. So I think if you can, you don't want stuff to go into the ocean because it's just way more expensive to get it out later. But it's just ballpark. So it's in the ballpark of five billion. So to put that into context, that's two Las Vegas spheres.

1:18:13Yeah, two balls. Yeah, two Las Vegas spheres. Don't get me wrong, I think that thing is amazing. I heard they're good, yeah. Yeah, I haven't seen it yet. I've heard it's absolutely incredible. But just two of those would basically solve the marine plastic problem. Two massive balls, yeah. Two big balls. We just need to trade off some balls to clean the oceans of plastic. That really does just put it into perspective, I think. It's not unthinkable that it will happen. I think it then becomes a question of willingness of the world. Do we really care about this enough to do it? I think we see the will.

1:18:53People do care. I know it's a pretty across-the-board issue that most people are like, would you rather there be more or less plastic in the ocean? 99.9 % of people will say less. So the will is there. I think it's probably a combination of people who don't believe it's possible. I think it's just a completely intractable problem, which is not the case, as you've said. And again, it comes down to a little bit like the methodology, perhaps there's disagreements on how it should be done, and the reasoning, which comes down to this conflict versus engineering mindset thing, but even that is like, ultimately I think most people would get aligned if it's happening.

1:19:34So yeah, maybe it's in part, when you have something like the sphere, again, the people who build it directly get rewarded. They're going to get rich from that sphere, right? As they should, it's a great piece of art. The people who build, who clean the oceans of plastic, The biosphere. The biosphere, here we go. Wow, just puns up the ass. Aren't, I mean, at the same time, there are credits to be given. And I imagine you're getting some positive feedback, obviously, clearly from the work you're doing, right? You've got a lot of awards and so on. So we need to, again, it all comes down to incentive structures.

1:20:19How do we create the incentives that will motivate more people, whether it's very rich people to fund these projects or politicians to make it their pet cause? How do we do that? You tell me. I don't have the answers either, but I'm just throwing it out there. If you have any suggestions, please get in touch. Theoceansleaf.com So let's say the 5 billion has been raised and it has been successfully deployed and the oceans are now clear of plastic. what would you turn your sights to after that? So my general mission in life is to make our civilization sustainable to at least help advance that and I love humanity I love the technological civilization that we've built sometimes I actually get emotional I'll just think about it.

1:21:19I was sitting in an airplane recently to get here, and it just hit me like, this is actually insane. If you think about what we have achieved as one species of overevolved monkeys in just the past 200 years. Flying through the sky. It's beautiful. It's amazing. I'm just so proud of my fellow humans. And I guess people can get accustomed to everything. And it always strikes me that it's so ironic that people are kind of de-growthers and are rallying against civilization and technology, how they write all their angry blogs on advanced technological things like an iPhone or a laptop. So, yeah, you get, very quickly you get used to this, but the fact that we're inside now and enjoying this comfortable temperature while it's freezing outside, it's not normal.

1:22:33If you look at the course of humanity, it's still mind-blowing to me. And I think that's something that I think I want to make sure we can preserve. I want to make sure that all humans can reap the fruits of that and that we can actually take that much further because I don't think this is necessarily the best state we can achieve. I think humanity can advance a lot more. But at the same time, I think we are, it's a fragile civilization. And I think it would be such a tragedy if that potential is lost. You know, the sort of infantile relationship we have with our, you know, the biosphere, I think that is a critical one to solve.

1:23:31and there are of course other risks and side effects coming from our technology as well that I think we need to get under control to safeguard human potential so I hope I will live long enough to have the pleasure of working on more problems in the future But I do really need to have the discipline to work on one at the time, at least for now. Because I think I can't do the next thing if I don't have the credibility of having solved at least one problem. Because of course that will require probably way more resources still. and also if we're not successful with this I think not only is there not some other organization that will just stand up and fill that void but is actually going to actively work against the cause because people will say they had funding, they had all these smart people working on it but even they couldn't do it so probably it's impossible to rid the ocious of plastic.

1:24:53So I think that is something that weighs heavily on my shoulders. I feel like we really have this responsibility to be successful because if we don't do it, I don't think it's really going to happen, at least any time soon. So there we go. thank you so much for watching or listening, whatever format you are consuming this in. Huge thank you to Boyan for taking the time to sit down with me. I mean, it's just so great that there is someone out there willing to just dedicate their life to cleaning up after our civilization. And if you enjoyed this, which hopefully you did considering you've made it to the end and are now listening to this, please like and share it.

1:25:42I mean, Boyan's message is so inspirational. So I want as many people to hear about it as possible. On that note, thank you so much for tuning in and I will catch you next time.

From the publisher

Today's Win-Win episode is with Boyan Slat. Boyan is the founder and CEO of the Ocean Cleanup, the famous organization that's trying to rid our waterways of plastic for good. I ask him why plastic has become such a problem, the difference between effective and ineffective regulation (ahem Plastic Straw Ban!), the importance of mindset when solving hard problems, and of course, his relationship with competition. Good stuff.


00:00:00 - Intro

00:01:25 - Origin Story

00:07:52 - How the Ocean Cleanup Works

00:17:20 - Practical vs Ideological Solutions

00:38:01 - Role of Regulation in Fixing Incentives

00:45:14 - Plastic Straw Ban

00:52:30 - Personal plastic usage and Trade-offs

01:00:41 - Is Technology Values Neutral?

01:07:31 - Competition

01:13:10 - How to Solve Big Problems

01:20:45 - Long-term plans

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#14 - Boyan Slat: Solving Ocean PlasticWin-Win with Liv Boeree · 1 h 26 min
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