From BBC Radio to YouTube at 70 | Jo Good on Reinventing Yourself & Staying Relevant

10 Feb 2026 · 1 h 11 min · 28 chapters

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In short

Podcast Episode Notes: Wish I Knew - Jo Good on Reinventing Yourself & Staying Relevant

Episode Overview

  • Host: Emily Trenouth
  • Guest: Jo Good, broadcaster and social media influencer at @middleagedminx
  • Theme: Reinventing oneself in later life, the importance of confidence, ambition, and curiosity beyond age.

Key Concepts

  • Evolution from Traditional Media to Social Media: Jo Good transitioned from BBC Radio and television to YouTube, illustrating adaptability and relevance in modern media.
  • Living Life on One's Own Terms: Jo emphasizes the importance of independence, especially for women, discussing choices around marriage and motherhood.
  • The Value of Curiosity: Maintaining a curious mindset and willingness to explore new avenues enhances personal growth and fulfillment.

Discussion Highlights

Jo Good's Background

  • Career Journey: Spanning decades from acting to broadcasting, now flourishing as a social media influencer in her 70s.
  • Personal Reflections: Jo reflects on her younger self and her ambition, competitiveness, and the drive that propelled her through challenges.

Reinvention and Relevance

  • Staying Relevant: Jo discusses how she has remained visible and creatively fulfilled throughout her long career by embracing new platforms and audiences.
  • Curiosity and Confidence: Emphasizes that ambition and curiosity do not have an expiry date; they can lead to new opportunities regardless of age.

Independence and Personal Choices

  • Choosing Not to Have Children: Jo discusses her decision to remain child-free and the societal expectations surrounding motherhood.
  • The Freedom of Single Life: Highlights the joys of independence and living without compromise, including the choice to travel alone and enjoy personal space.

Public Perception and Media Landscape

  • Changing Media Dynamics: Jo reflects on the democratization of media through social platforms and the competition in the entertainment industry.
  • The Reality of Fame: Discusses the challenges of public recognition and the personal costs associated with fame.

Key Takeaways

  • Defining Success: Success should be measured on individual terms rather than societal expectations.
  • Coping with Setbacks: Jo shares insights on dealing with failures and the importance of resilience.
  • The Power of Authenticity: Emphasizes that being true to oneself is crucial for long-term fulfillment and happiness.

Closing Reflections

  • Jo's journey exemplifies that it is never too late to change direction or reinvent oneself. Her stories encourage listeners to embrace their uniqueness and pursue their passions regardless of age or societal norms.

Recommendation

  • Podcast Partner: Heights (science-backed supplements for brain health).
  • Discount Code: WISHIKNEW20 for 20% off the first month at Heights.

Final Thoughts This episode serves as a powerful reminder that confidence, independence, and curiosity can lead to a fulfilling life, irrespective of age or circumstance. Jo Good's wisdom and experiences provide inspiration for anyone contemplating a career pivot or personal reinvention.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Jo Good's Journey and Reflection

1:10 to 3:00

Jo reflects on her career and what younger Jo would think of her today.

“I've been so inspired by your journey from actress to broadcaster to radio presenter to YouTuber.”

The Competitive Nature of Showbiz

3:00 to 5:50

Discussion on jealousy, competition, and the nature of talent in entertainment.

“You know, if you push a knife in, there's nothing inside but just dead air.”

Jo's Early Life and Acting Beginnings

5:50 to 8:10

Jo shares her childhood experiences and journey into acting.

“You know, they needed a lot of building industry to go over.”

Determination and Breakthrough Role

8:10 to 11:10

Jo discusses her determination to get a role in soap opera Crossroads.

“You had to have 40 weeks on a provisional equity card to get your full equity card.”

The Challenges of Breaking into Media

11:10 to 13:30

Jo explains the difficulties in getting into radio and the evolution of the industry.

“You know, now you're sending CVs and no one answers anything.”

A Memorable Encounter

13:30 to 14:02

Jo recounts a memorable experience with a student aspiring to work in radio.

“Because she's coming out and she really wants to get into radio.”

Story of a Young Producer's Journey

14:02 to 16:43

Learn about a young man's unexpected journey into radio production through initiative and mentorship.

“There was a guy who's now a producer at the BBC who, this is such a crazy story.”

Navigating Gender Dynamics in Radio

16:44 to 17:24

Explore the historical challenges and changes in gender representation within the radio industry.

“And did you find that back in those days it was much more male-dominated as well?”

Experiencing 'Pretty Privilege' in the Industry

17:25 to 19:03

Discuss the advantages and challenges of being a woman in the media and entertainment industry.

“Do you know, I just, we all accepted it.”

The Power of Femininity in Professional Settings

20:22 to 21:51

Learn how embracing femininity can be an advantage in various professional environments.

Show all 28 chapters

Embracing Age in the Media Landscape

21:52 to 24:25

Hear about the benefits of embracing one's age in the media and continuing to thrive professionally.

“I think it's one of those things if you, it's like knowing where the absolute line is.”

Jo's YouTube Journey: From BBC to Online Stardom

24:26 to 28:00

Follow Jo's transition from traditional media to embracing YouTube as a platform for creativity and connection.

“And again, I mean, thank heavens, because I'm working with people your age.”

Jo Good's Journey into YouTube

28:00 to 30:52

Learn about Jo's transition from radio to YouTube and her insights on content creation.

“The algorithm, whatever you want to call it, you're in.”

Challenges of Growing an Online Audience

30:52 to 34:06

Explore the challenges Jo faces in growing her YouTube audience compared to influencers.

“That's a story you and I were talking about.”

Rediscovering Independence After Divorce

34:06 to 37:38

Jo discusses the impact of her journey and how it resonates with women rediscovering themselves.

“So, you know, the Zoellas, the Lydias, they'll all say to you, it was so much easier for them because they weren't competing against many.”

Living a Life Without Compromise

37:38 to 42:00

Jo shares her perspective on the joys of independence and the challenges of relationships.

“is a comment I get so many times from divorced women, widows, women who've, like myself, chosen to be child-free, who say, you know, I wish I could have your life.”

The Allure of Independent Living

42:00 to 45:08

Exploring the appeal of living separately and choosing not to have children.

“Not have to watch film that you don't watch.”

Cultural Expectations and the Childfree Choice

45:08 to 47:22

Discussing societal pressures regarding parenthood and personal choices.

“And she literally stopped filing and just looked at me.”

Navigating Changing Friendships

47:22 to 50:08

How friendships evolve as people enter different life phases, especially parenthood.

“And I often think, you know, and I'm a celebrity, when they're crossing the bridge, I often think, not that I'd ever do it, but who would be there to meet me?”

Facing Failure and Building Confidence

50:08 to 55:02

Discussing personal failures and how they shape confidence and resilience.

“And Jo, so you are so confident, incredibly confident.”

Finding Joy in Work and Daily Life

55:02 to 56:00

The importance of work, hobbies, and daily practices that bring joy.

“said yep I'll do whatever show it's worked out really really well um And yeah, I just had to face, I wasn't reactionary.”

The Love for Work and Dogs

56:00 to 57:18

Jo discusses her passion for her radio dog show and the joy of her work.

“My mother was a yoga teacher until she was 87.”

Desire to Return to Acting

57:18 to 58:26

Jo reflects on her love for acting and the evolution of television drama.

“Almost reality television goes back to it.”

The Allure of Reality TV

58:26 to 1:01:46

Jo shares her thoughts on reality television and its impact compared to scripted shows.

“And I will immediately go, yes, they were made in Chelsea.”

Quick Fire Insights

1:01:46 to 1:05:16

Jo shares valuable life lessons and personal experiences in rapid succession.

“To go through the first night nerves of dancing in front of an audience of 15 million people.”

Friendship and Professional Connections

1:05:16 to 1:07:44

Jo discusses the dynamics of friendships and professional relationships in her career.

“and Vogue is having to check everything she says.”

Living Life on Your Own Terms

1:10:00 to 1:10:28

Learn about the importance of living without compromise and being true to oneself.

Gratitude and Reflections on the Conversation

1:10:28 to 1:11:08

Explore the value of deep conversations and the reflections they provoke.

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Transcript

Automatic transcript. May contain errors.

0:00Welcome to Wish I Knew. I'm Emily Trinouth and this is the podcast where we explore the lessons, pivots and defining moments that shape who we all become. Today's guest is someone who embodies confidence, independence and living life entirely on her own terms, Jo Good. Jo has built an incredible career spanning decades from acting to broadcasting to years on radio and TV and more recently becoming a social media phenomenon in her 70s. She's proof that confidence and curiosity don't have an expiry date. In this episode we talk about how to build your own independence, the freedom that can come from being unmarried and child free and what happiness really looks like when you define it for yourself.

0:42We also dive into her life in showbiz across the decades, how she's transcended from traditional media to social and how to live your best, boldest and bravest life at 70 and beyond. It's warm, honest and full of wisdom, a conversation about freedom, self-worth and living life exactly how you want to. Now if you enjoy this episode please don't forget to follow, like and subscribe to Wish I Knew. It really helps us to grow the show and get more amazing guests. So with that let's get into it.

1:19Jo Good, welcome to Wish I Knew. Thank you so much for being here. I've been so inspired by your journey from actress to broadcaster to radio presenter to YouTuber. And there's a very personal tie in for me with YouTube because my mum is probably your biggest fan and was so excited for you to be coming on today. So thank you so much for sparing the time. Can I thank Debbie, Emily's mum? Debbie, thank you. That's why I'm here. She will absolutely love that. And I guess I'm going to start with something that I ask every guest at the beginning, which is a bit of a reflective question in terms of your entire career and everything you've achieved.

2:04What do you think that younger Jo would think if she could see you today?

2:10Younger Jo didn't think much. This is the problem. Younger Jo was quite banal, which I'll go into. There wasn't much depth at all. and I don't think she ever had role models very self-obsessed so if she saw me now I think she'd just take it as granted that I would be where I was yeah I'd put the time in yeah and do you think you were were you always ambitious totally so ambitious very competitive very jealous only jealous of people not jealous of people's partners nor their families their wealth nothing their car nothing material very jealous of people's careers if it if it was on the same path as mine and is that something that you felt stemmed from somewhere in particular or was it just something as you were kind of on the rise that's interesting I don't know um I think because of the nature of the career I've taken which is acting broadcast it's all based on talent and a lot because I'm starting off in a really nasty vein a lot of people get there with no talent and I think that made me even more determined to get there because I just thought how can how can people have so much um value and um notoriety with so little talent I'm not quite so competitive with talented people because I admire it and I think yeah you've got what I haven't got I'm not saying I'm not talented but there are their talents are not what I've got so I appreciate but it's when and you know this in this day and age a lot of people get there with very little I I refer to them as meringues.

4:03You know, if you push a knife in, there's nothing inside but just dead air. I think it's interesting because being in the entertainment showbiz space, there are only few spaces, right? So I often talk about it as supply and demand in a way of there's only so much of supply that someone can post or the brand can allocate as their ambassadors or spots on a TV show. And so it is naturally a very competitive space. So I think that probably doesn't surprise me necessarily, but it's certainly interesting. That's one of the first things that you reflect upon. Yeah. And in fact, that has altered a lot now because there is a lot more space given.

4:55Sorry, I don't keep banging the mic. You'd think with my mic technique, I'd stop banging the mic. But if you think of the social media, it's very democratic. So everyone, when I was an actress, you couldn't work without an equity card. Anybody can be in a film, anybody can go on stage, anybody. It's far more democratic. So in a way, there are far more opportunities. so those who have carved a niche for themselves um have had to I think knock a lot of people out the way yeah to get there yeah and um what was it that got you into acting to begin with I I was always a show-off I was um I was a very um precocious child and um I grew up in Australia I was born in London but grew up in Australia because my dad was a quantities of air.

5:45So he was flown over to Australia to help build Australia in the 50s. Wow. You know, they needed a lot of building industry to go over. So we went over and my mum cried for the whole time. She hated it. I loved it. But I went back and forth. I think I went to eight schools. We kept coming back to England, going back. So if you're the new girl in a school, you either sink or swim. and I always had the wrong accent, either an English accent or an Australian accent. So I was a little bit different to the rest of them anyway. I was always new and I know I milked it to my advantage that I had immediate attention because I wasn't familiar and so I just milked it basically.

6:28And also I'm very short. Short people are like terriers. It's why you get a lot of short actors. but you know people always go gosh I thought he was so much taller and then I think you you you overcompensate when you're short yeah I get that a lot as well actually you're not as short as me but you are short I've got heels on I am small best outfit I'm sorry about this Mike and you've got such a great outfit and thank you so do you but do you find that you pushed a bit harder because you were shorter I don't know whether it was intentionally personally I think first of all it made me always wear heels especially when I first started working I felt like I needed to wear heels to be taken seriously and so I'd walk in and I started working in finance and so I'd sort of trot around Canary Wharf in these heels I know it was a dream at the time my feet are paying for it now um but it made me feel more sort of powerful in a way um And I don't know.

7:31I mean, I probably quite similar to you in the sense of moved schools a fair bit, moved around a fair bit and was quite became quite familiar in being the new person. You become an extrovert. You do. And I actually was actually very shy growing up. But then later on sort of started to find actually faking confidence makes these situations a bit easier. So much better. You're absolutely right. Faking confidence. Yeah. And so what was your first acting job? Professional acting job. I played Brenda Broccoli. So for my generation, I went to a London drama school and you come out with no equity card.

8:11You had to have 40 weeks on a provisional equity card to get your full equity card. To get a provisional equity card was very, very difficult, but children's theatre often would or repertory companies would. So I ended up in Bradford doing children's theatre, playing a broccoli leaf, Brenda Broccoli, for 40 weeks to get my full card. Wow. And, you know, children's theatre teaches you a lot because kids just walk away if they're not interested. Yeah. You have to keep their attention. And then I came back and went into Worthing Rep. And Worthing Rep was quite a good rep. And we did different shows every week.

8:50And, again, I went in as a dancer because I could dance. Not very good at singing. So I was in the chorus of Gigi and then Gypsy, met my husband at Worthing. That's a whole different story. And then went into the worst soap opera that's ever been on television for four years, which was Crossroads. Yeah. But I was desperate to be in it. Desperate to be in it. Was that a real career defining moment for you though? And, you know, we were talking about my determination. and when I was looking at are we allowed to say you sent me some of the questions you did send me some of the questions it was really interesting to sit it's always a luxury to sit and talk about yourself but also to have a look because I don't ever really we're not the generation that look back and reflect or even ask how we were feeling mentally so it is quite a luxury thank you to be asked these things because I tend never to look back But when I do, everything I've ever wanted to do in radio, on stage, television and now social media is because I was so determined to succeed.

10:01Nothing would stop me. And to get into Crossroads, Crossroads had 25 million viewers five nights a week. Wow. There is nothing, even Strictly in its heyday didn't have that. And when I was at drama school, everyone was writing to the Royal Shakespeare Company. I was writing to ATV television in Birmingham saying, please, can I be on Crossroads, please? When they gave me an audition, Jack Barton, the producer, said, Joe, I have a file of letters. It's a file that I would write to him twice a week. Wow. Determined to be on it and then was on it. And it was a massive moment because I then became an overnight recognisable face.

10:42Yeah. And you were treated like royalty, even though it was a dreadful soap opera, but it was so popular. Yeah, goodness me. And how many times do you think you wrote to him then? Oh my God, I would have written, all the time I was at drama school asking for an audition, and then right up until I got the audition, which was like two years having worked as a professional actress. Wow. So three or four years I wrote to him. But in those days, it was so much easier to get yourself in through the door than now. You know, now you're sending CVs and no one answers anything. No one, you know, in those days, if you were determined, people had to listen to you or see you.

11:25They had to. He would have, you know, his management would have said, you've got to see this actress. She sent you all of these. And so he called me in. Wow. Yeah. Yeah. And I suppose it's different now where you would send a videotape in or you would send a research. And they would never, you know, I know this because a lot of my friends are still actors and I help them self-tape, which I think is absolutely shocking. Inequity should never have allowed it to happen because you don't know where these tapes are going to end up. If anyone ever watches them, you know, there's poor actors filming by their sink.

11:56You don't know how to use an iPhone. Still, you know, and you just think, whereas it was a much more level playing field. for my generation. Ruby Wax said, if there's a door, kick it in. And I absolutely have lived by that motto. Yes. Oh, I love that. And it just goes to show that talent isn't enough, that it takes hard work and determination. Oh my God. You must have met them, the people who are so talented and don't have the balls to push through. And you just think, I know people 10 times more talented than I could ever be, but they just don't have the confidence. or the drive yes it's so frustrating yes and was there anyone that helped you along the way in the sense of mentors or key voices that you can think of that helped to sort of bring that out of you or was it always that self-determination and you see and that again I see my I'm sitting here moaning and I it's just that it's really nice for me to talk about all this from the media point of view is that I never asked anyone to help me because no one could.

13:03There is no one that could have helped me get an equity card, get on the radio, no one could help me. And also people, if they're there on the radio station that I was attempting to get onto, they didn't want to give their power to me, you know, so you hold it very close. So one of my gripes is I'm sent so many emails to the BBC from parents of kids in media college saying, do you know, could you help Wendy? Because she's coming out and she really wants to get into radio. And I always answer, but I just say, A, Wendy should be emailing me. B, I have no power. I can and I can't anymore. I can bring you into the radio station and let you have a look.

13:51That's gone. Unless you can bring a passport, a bodyguard. They won't let you in through the, you know, BBC will not let you in through the door. Yeah. So that way is prevented now. I'll tell you a story. There was a guy who's now a producer at the BBC who, this is such a crazy story. I was doing an Only Fools and Horses convention in Exeter. He was at Exeter University. Clever. Now, this is how you do it. Very clever. We got snowed in and he emailed me because I put it on my Instagram. I'm snowed in it. And he went, listen, my mum listens to you. my family we always have you on the radio I know you're snowed in at the hotel I'm a student at Exeter I would love to buy you a coffee can I do so I went yes I'm sat here doing he turned up with a scented candle I always remember this gorgeous I'm not going to name him but if you're watching you know you are um and he said to me I just want to get into radio I so love radio and I said and this was this would have been five years ago when it was different I said um okay okay, well, meet me one day at Broadcasting House and I'll just take you around.

14:58You can look at the studios and see how it works and look at the desk because you need to drive it. And he did. And in those days, I signed him in. He didn't need a passport. He didn't need it. I signed him in. This is no word of a lie. We took him around. One of the senior producers at that time came into the studio and went, oh, my God, we haven't got, next week, we need phone answers to put the phone-in shows. And I said, you've got someone here if he's free. and he went yeah I'll come up I mean that's he took you know the doors open he walked through and he said I'll bring my passport I'll bring all my stuff he you know they expect you to bring qualifications and proof of identity and he started answering the phones on my show goodness he's now producer wow but not one bit of that could happen now yeah that was five years ago not I couldn't let anyone in now yeah anyone in through the door but I think the moral of that story is the is the initiative that he took upon himself which I think is so key and it's a really good lesson isn't it and um I found because I I kind of rose up to quite senior roles in big organizations from being in a niche field in the creative space where there wasn't anyone with experience and I came into this over 10 years ago and um and so naturally I found that there were lots of people wanting to work with me or you know or have advice and um I'm part of some amazing mentor programs but mentorship is really tricky because it's just it's hard to do at scale and it's hard for one person to do and I think that experience for that particular guy would have been life-changing well it is life-changing for him because he's now a producer totally and I understand why you have mentorships now I mean there weren't in my day yeah because you could break through doors you just can't now yeah you can't people don't even have phone numbers isn't it you know we would called call constantly yeah nothing so you do need mentorship yeah and I feel really sorry because how frustrating is that yeah it's it it's not as simple as just going and knocking on the or dropping your CV off anymore.

17:12Yeah. And did you find that back in those days it was much more male-dominated as well? Was that a good thing or a bad thing? Well, not bad, but a difficult thing. Do you know, I just, we all accepted it. We just accepted it. And it's when you look back and you think, how did this happen? So I'm the oldest female radio presenter on the BBC. since Annie Nightingale died there's hardly any there's no other woman my age anywhere near my age still on the radio the editors were all male that's changed the station I work for now all the management is female I mean it's unbelievable I just accepted it and also and forgive me times are different I was an actress I knew my feminine wiles I mean that sounds but you're nodding you're mum Debbie you'll understand do you know what I mean you know your feminine wiles and so in a way you know I played that to my advantage people call it pretty privilege pretty privilege there you go thank you that's less demoralizing but yeah pretty privilege I was a pretty blonde young actress.

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23:07Yeah. Oh my gosh. This is how very careful we have to be. Yeah. I think it's one of those things if you, it's like knowing where the absolute line is. But again, anyone can take anything. Yeah. Anyone can take anything personally. Exactly. And so going sort of fast forwarding to now, you are fabulous. You're. I'm there still. 70? 70, yeah. Incredible. I mean, first of all, I want to know what's your secret because you look incredible. Do you know, as an actress, I lied about my age constantly. My agent told me to lie because I was very little and I looked quite young for my age. I could play very young.

23:53So I never said how old I was until I went on to This Morning, where I'm one of their fashion stylists. and it was like someone had taken over my body because the very first time I went out there and Ben Shepard said, oh, we've got Jo and she's middle-aged minx and I went, well, yeah, the trolls say that boat sailed a long time ago. I'm actually 70. And as I said it, I just thought I've told the whole nation, I'm 70. Oh my God, it was the best thing I ever did. Yeah. The amount of attention I got from that, why hadn't I said it when I was 69 or 68 it's amazing and that's how things have changed oh my gosh so what so that key moment oh everything I've this is not me blowing my own trumpet and I can tell you there are fallow moments you know in all careers I have never been as busy I have never had so much work wow in the whole of my career as now it's yeah mental wow and that's because I'm old.

24:55Truly. And again, I mean, thank heavens, because I'm working with people your age. You know, these producers, well, you know in social media, the people who book you are really young, and they just, they obviously see age because I'm there as a box tick. I know that. I'm not an idiot. But they know I've got something to give, you know, something to add. I think it's more the fact that it's so rare, and I think that's the it's the uniqueness of you and obviously diversity in all types of areas and sort of facets are important in any campaign I saw you were a mint velvet icon what an amazing shoot that was Mia Moj, I don't know if you know Mia she and I did Estee Lauder in Paris together and there we were like what are we doing And there she is again, over in shortage doing Mint Velvet.

25:51I mean, with those kids and the crew, they had the music on. And I was like, this would never, even 10 years ago, this would never have happened. Never. It's incredible. It is incredible. And I think that it's definitely almost like pretty privilege. You know, it's your, it's your world card. But I can say to Debbie, your mum, and to yourself, Emily, isn't it wonderful to know there's no cutoff point? You know, they talk about glass ceiling, all this. There is no cutoff point. You can keep going for as long as you want to do it now. And that's extraordinary. Because sometimes you think, when you're my age, what's happened to this world?

26:30And then you think of that, you just think, that is amazing. It is incredible. It is incredible. It's hugely inspiring. All the chapters, they'll just keep going. Yeah. And so with YouTube, what made you start YouTube? How long have you been doing YouTube for? I could bore, why am I not on with Casper Lee? I could bore you about this. When I'm at the BBC and I sit in the newsroom getting ready for my show and I go on about it, they all start to gloss out because they're radio producers, you know, and I, oh, God, I love YouTube. I love it. So I started watching, and you have to stop me or edit all this out because I can go on and on about it.

27:10Because all the reasons I said to you as an actress where you had to do this, you had to jump over these hurdles, the equity card, I started watching Zoella. And I've talked about this before, so I'll be very quick. My agent, who's not, you know, he and I are on this journey together, so he's new to social media. We have such a laugh, saying, oh, my God, this is wonderful. Anyway, he and I, Nigel, his name is, he's a radio presenter's agent. You know, so he presents a lot of really very famous radio presenters and me. And we went out for dinner, he and his wife and I. I remember the restaurant in Covent Garden he said to me you lived in Brighton did you ever meet Zoella did you ever interview Zoella I don't even know who you're on about and you know she's a YouTuber she's extraordinary she's doing really really well this would have been when she was like 18 or 19 I suppose so I went home that night and I just watched Zoella applying makeup in her bed sit or wherever she happened to be in Brighton and I lost I went down that rabbit hole I was just watching her and I just thought she's so watchable I'm just watching a kid wearing stuff I would never buy never wear but oh my god she's so watchable and and I remember texting my agent saying oh my god I could do this but for an older generation yes and he went do it just do it and then so I had I was doing it on my iPhone just my life in you know I live a very strange life I live a life of an adolescent in the middle of Westminster and it just started to gather momentum really and then I bought a proper Canon G7X which you can't get I'd love to talk to Casper about that You can't get them anymore I was looking for ages You can buy them on eBay for£2 ,000 if you're lucky and someone like me is really not technically very adept so I started to make YouTube and started my own channel but I watch these this is where I'm this is where I lose an audience there are people I watch like I don't know if you follow her everyone I know who's going to hear this is just going to go oh do you follow Lydia Millen yes I do know Lydia Millen is an enigma I followed her she won't mind me talking like this and I would she posted every Monday and every Thursday at five o 'clock wherever I was I must watch this I mean she could be my god no granddaughter um watching Lydia watching her house watching her with her bags what she oh she's just everything yeah everything um and then there are others there are so I have like my five favorites and they're my obsession and it's a science you know this you clocked it before ever it's a science and if you can just crack the code which is constantly changing.

29:58The algorithm, whatever you want to call it, you're in. But it's constantly changing. And also, unlike everything else, so in radio, we have RAJAR, which are our audience figures. They're so disputable. You know, if you get a bad RAJAR, you don't believe them. You just go, well, hang on a moment. Were they listening to me or were they listening to LBC or were they? You know, it's all very flaky. It's in a diary they fill in. YouTube immediately you're told I post 10 o 'clock on a Sunday morning I know by 11 if I've failed or succeeded because they say well done you're doing well or this isn't performing as well as do you know what I mean it's like it's such a science and I love instant reward or instant failure I mean it's it's wonderful do you know what I love about your story and your journey it's the fact that you have taken your core talent which is entertainment and you have transformed across industries and across all of the different mediums i hope i have to no but it's so interesting i mean in the in the sort of marketing world there was well even now there's this whole debate of is it influencer is it creator where do celebrities come into the mix where does the media come into the mix and and it's all kind of converging um but often you know people would talk about influencers as people like zoella or lydia millen who started their career but what you've done is you've taken the traditional media format and adapted that to social and created and defined this age for yourself thank you for saying that because i have actually you've summed it up that's exactly what i've done and what's so interesting is and lydia went my i've met i said now i've met lydia it's be Stormzy.

31:46That's a story you and I were talking about. But I've met her on lots of occasions and she's been to my flat. And I had to redecorate. I was literally in such a state. I just thought, oh my God, I live in this, you know, this tiny flat and she's got this mansion in the middle of the Cotswolds. But they are so introvert. You know, Zoella, Lydia, they're not show-offs at all. They will literally crawl into a wall if you put them into a room full of people yeah whereas i'm just out there yes you know it's because they've never had to do it yes the camera speaks for them yes and it's so they're mainly i mean casper going back to casper i think he's quite an extrovert is he he's a bit of both i'd say yeah i'd say um i'd say he's not necessarily shy or introverted but he's not like the loudest person in the room but he's very easy to talk to yeah so he kind of like me it's a luxury to talk like this i think with casper the interesting thing with him is he pivoted to the business world so he's had to deal with clients which is how i met him um investors staff hiring you know and i think he's sort of adapted more to the normal way of working and i think for majority of creators if your success and your sort of format is being on your own and filming, then that's going to be the environment you're most comfortable in.

33:12But it is true, isn't it? Sometimes you can, because I do a lot of panels and industry talks, and getting someone who can talk and speak really well is almost like a requirement in itself because it's difficult, just because it's not natural to people if they're not doing that all the time. No, not with a live audience. And what was the pivotal moment for you with YouTube? Do you feel like it was a quick turn in terms of starting out to growing? Or do you feel like it's something that happened over time? Oh, my gosh. It's still, it's taking so long. It's taking really, you know, how long have I been doing it?

33:48Five, six years. It's taking, I still haven't got to my 100 ,000. I'm at 80 ,000. And I beg, I'm now begging. It's really humiliating. I beg them to get everyone to subscribe because I just want that silver plaque on my wall. It's so ridiculous. You'll get there. I can't have them. Will I? I keep saying to them, I'm going to be in a care home before I have that. But I, it's, it's, you work now. So, you know, the Zoellas, the Lydias, they'll all say to you, it was so much easier for them because they weren't competing against many. You have to work for every subscriber. They're like gold dust, you know.

34:26So was there a pivotal moment? No. It's just that slow climb. Even, you know, when I went on this morning and Ben and Kat on my very first, it's so interesting, it's on my very first appearance on this morning, ran a clip from my YouTube and gave the handle and everything. I thought, I'm going to go back in that dressing room. I'm going to reach that. It's not because it's a different audience. It's a completely different audience. So you have to know your audience. you know the I think that this morning viewer is not a youtuber fan Instagram or TikTok I really don't think so yeah and in terms of your audience are you finding that it's cross-generational or is it I'm a gay icon for men love that um and yes so my stats are 40 plus but I had a few in the 20s which is so interesting probably children of my followers um but yeah 40 plus updates it's massive which is so interesting and I love the fact you know you know where they live I mean it's so interesting getting the stats yeah well the cities they live in the cities they live in yeah yeah sorry if I terrify everyone they undersubscribe no but the cities they live in it's so interesting yeah hi my loves just a quick pause to say if you're enjoying Wish I Knew please please please hit the subscribe button and leave a quick rating or review it really makes such a difference to the show and helps us to keep bringing you amazing guests and stories now let's get back to the episode I think with you though so we spoke a little bit before about my mom and she's she's a lot of airtime on this podcast um but uh the interesting thing with my mom is um and she won't mind me talking about this she went through a divorce her second divorce um I think two or three years ago and was completely heartbroken and felt that she really lost herself in that process and she had to buy her first flat by herself she had never owned a property she'd never paid a bill she'd never um lived by herself because she probably like most women I mean she's turning 60 this year um she probably like most women her of her age met my dad moved in with my dad at 2021 got married had my sister straight away and then you know didn't work for 20 years um then remarried you know shortly after that but never had that alone time or that sense of independence and so through that process of rediscovering herself she discovered you and she to this day looks forward to your weekly sunday vlogs because that has really, it's helped her because she's got someone that she can see on the other side because you also have been divorced, right?

37:24But also just showing how fabulous your life can be by truly being yourself and having that self-confidence and that self-worth and independence. It's so interesting because I always try to answer the comments under my videos and that is a comment I get so many times from divorced women, widows, women who've, like myself, chosen to be child-free, who say, you know, I wish I could have your life. And you know, it's never that, God, my life is, you know, I'm working and I can't afford to take my foot off the throttle to keep the lifestyle I've now become accustomed to. I come from a very working class background you know I've not inherited never will inherit um but was given a lot of love and probably you know the love that gave me the confidence that I've had but I can only say to Debbie and to all and I'm not dissing people who are happily married it doesn't compare there is no compromise there is no you know I go on yoga retreats with groups of women some are single some are still in and the late night chat with the women who are still married doesn't compare to those of us who are not who are living single lives with no compromise no compromise and it's with Debbie it's a choice she can have a partner when she wants one now literally that it's when she chooses to have one and on what terms she's going to have them because there's nothing more attractive than an independent single woman enjoying her life.

39:07It's like a magnet to men, if it's men that she's interested in. It's like a magnet. And she had to get to that stage. And of course, you know, I'm speaking in cliches, but the end of a marriage is a death. It's a death. Whoever ends it, it's horrible. And you can have amicable or whatever, but it's a death and you need to grieve. but then when you've come through it and she's got all everything is in her favor yes you know who she decides to cook for sleep next to go out with it's all on her terms and to never live a compromise this is what i go to hotels on my own and i go back to the hotels i went to when i was in a relationship this seems really weird because i've been in hotels you know there's nothing worse than a romantic weekend away if you're not getting on it's horrible yes and you think oh my god this is like we've got a four-poster bed.

39:58We've got a spa. A lovely bath. A lovely bath. A dinner where we sit facing each other and we're just not getting on. And I go back on my own now with my dog and I love it. And I sit and look at all the couples who are not getting on. And I think they've said it all. They've got nothing left to say to each other. They're just eating their dinner. Sorry, it sounds so bitter. I'm not at all bitter. But I'm just saying, living a life without compromise is wonderful. it's like saying that the it's far better to be happy on your own than miserable with the wrong person oh my god totally absolutely because there is literally a quick fix to being um lonely on your own quick fix get out there get a train into the city walk around walking around people is wonderful even if you don't know them all then go back or whatever but if you're in a relationship or with someone trying to disentangle yourself from that is painful.

40:56What advice would you give to someone who's perhaps in a relationship and not feeling fulfilled? Just get out. For all the reasons, I mean, we've all been there. It's like having that protection of someone sharing the bills, let alone paying the bills. Someone who works, I know this sounds so sexist, but someone who works the SAT level. You know, my generation, we're pretty incapable of certain things, truly, of DIY and all this stuff. It's just our generation. We have men to do it for us. Yeah. And that is, you know, it's awful when you're having to put up paintings on your own. But it's just, you know, get over that and just disentangle it because it's, again, it's so difficult not to speak in cliches, but life is so short.

41:44and the joy of coming back to a flat on your own. I mean, I do think you need a pet. I think everyone should have a heartbeat other than their self in there. But that's, I could never now, at the end of a day like I have, come back and say, have you had a nice day, dear? Because I couldn't give a toss. I just want to be on my own. Watch Netflix, watch YouTube. Get into a bed that's my bed. Not have to watch film that you don't watch. I have to watch films that aren't, you know, or get in a bathroom in someone else's bed. I just, it's the best way to live. Yes. I don't think, I talk about this on air and they always tell me to shut up.

42:27I don't think we're meant to mate for life. Yeah. I certainly don't think we're meant to live together for years and years and years under the same roof. I just think it's impossible. Well, we're now seeing lots of people living separately. So sexy. Yeah. So sexy. I think it was Gwyneth Paltrow that made it very cool, but it was quite controversial at the time. Very controversial. Everyone going, what's going on in that marriage? It's obviously expensive to live apart, but God, I think it's so sexy. Yeah. The perfect way to live. And we're seeing now that more and more people are deciding not to have children.

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42:59So did you always decide that or was that something that you just had to watch? When I read your question, I smiled. But when you said, you know, did you decide or when did you? I never decided. it just was never in the plan of it was never I never thought well I'll have them at this age or actually I've decided I'm not gonna never did I even think about procreation it just because I'm very hedonistic and self-obsessed and you know I just thought oh god I can't give I can't say to someone here's my life now run with it and do you know I did an interview with Amanda Waitley who's also child free and she did say I'm repeating what I said because it was quite good I said that I've never handed the mantle over to someone else so your mother Debbie at some point she's got a beautiful young daughter at some point she will have gone it's your turn now I've never and I never would you know too much to I'm not giving any bit of this to a to a issue of you know I'm just not going to do it and to be a good mother you have to to be a good parent you have to step back and go this is your turn and I'm going to be there for you and maybe I'll pick up after you've flown but they never fly you know my mum died at 98 still worried about me constantly worried about me wow and I just couldn't so I have you know I haven't I I now look at children and I'm really fascinated by children i give them time which i never did i'm fascinated by i had someone on my radio show who's part of the seven up series where they've filmed children for every seven years of their life since 1955 wonderful documentary series and he's been one of the few remain he's a black cab driver who's been there and he said you know it's a luxury to have your life filmed every seven years to look at because when you see the child is it show me the child and I'll show you the man you look at the child and you just think that for the first seven years it's sole responsibility of the parents to form that child because that seven years is the template to everything that follows yes what a responsibility it's a huge a huge amount of responsibility yeah and do you find that people have been um judgmental never wow so when I I you know I interviewed quite a few people who talk about being child free or childless being stigmatized never now maybe that's because maybe that I oh no I'll tell you the one person that was absolutely and this is not a racist thing at all this is I found it really funny so I go to a nail bar where all the technicians are Vietnamese they're wonderful Vietnamese when they just chat away it's like sitting amongst birds all chatting away um and she's in she's a woman my age and um she has limited amount of English but you know she can understand and she asks the same questions you know have you been away blah blah Anyway, last week she said to me, children, how many?

46:14And I went, none. And she literally stopped filing and just looked at me. And I went, and I've never wanted them. And she went, husband? And I went, no. And it was like, she then, I thought, she's going to treat me differently every time I go in now. Wow. Because she literally was carrying on doing my nails. Like, here is someone I do not understand. And that was a cultural thing. That's the only time. Yeah. Because they're very family, family, family. Yes. And I just thought, God, what is it like for young Vietnamese or middle-aged Vietnamese women who've taken my path living in that country?

46:51Probably total stigmatization. Yes. Wow, that's incredible. Incredible. But never has anyone ever... I love that, though, because I feel like that's being true to yourself in the sense of what actually is meant for you or not. because a lot of people feel and you know I even feel this there's this path that people or society I guess has printed and put in front of everyone of you go to school you go to uni you get to go get a job you meet someone you move in you buy a house you know and it's all you know married then children and that's meant to be the path and I mean I just find it so absurd it's social engineering yeah i'll literally say that yeah it is so sad and it doesn't make people happy no and and i a lot of my generation had children it's very interesting the hormonal surge at the end of your 30s when you realize time is running out and people i was at drama school with who i all i naturally assumed they felt like me that children would never be part of it they panicked and they had children as single mums fair enough you know but it was like at the final hurdle when the hormones are just about to go it was like oh my god I really need a baby yeah and I still was scratching my head thinking I never thought you'd do that yeah and they they have great lives with their kids and everything it's a you know that hormonal surge is extraordinary.

48:28And I often think, you know, and I'm a celebrity, when they're crossing the bridge, I often think, not that I'd ever do it, but who would be there to meet me? My dog. Debbie will be there. Yes, exactly. Lydia might be there because we've become very fortunate. There you go. But, you know, I just, it's so odd. And part of me thinks having children isn't arrogant. It's like I want to see how I'm going to look if I'm with this person. Or is it when a relationship's gone so far, you think, well, the next step is then kids, like you said. I love couples I know who've never had children, who've stuck together.

49:11Yes. I think it's a really interesting perspective. And I think that it would just be nice for people to live their lives on their own terms and no one to say anything. I mean, that would be. I think it's beginning, isn't it? I think it's getting there. It's getting there. It's I mean, I went on a brand trip. To France and we all got on so well. But in the final lunch was all birthing stories. Every single one of them was talking about their birth. It was like a Woody Allen film. I just thought, how can this happen? And I had no one to cling to because every one of them had a birthing story. And it bonded them very much together.

49:58Because it is harrowing. I mean, God knows how women do it. But I just thought, I can't. I'm gobby and I just fell silent for the first time, probably for the whole trip. Yeah. I couldn't add to it. Yeah. Yeah. It's like a whole nother kind of world. It's a club. Yeah. And I find that actually with people I know or friends and kind of friendships and relationships change as people enter different phases, which is beautiful in one way, because it means that there are other ways to connect with people, you know. but it's also sometimes I feel sad that some of the friendships I had where we were both younger and child free and careless it's just a different kind of friendship now and I think that's sometimes something that takes a lot of time Emily I'm telling you because you'll lose them to their children because they have to give their attention or they'll bring their children to you and you're thinking oh my god can you just come on your own because this child is taking so much and then you get them back when the kids all go to school but now I'm going through it all again with their grandkids oh wow so now i'm getting all the grandkids stories and have a look at my and i just think oh lord do you not know me i'm not that interested i'm not being harsh do you know what i mean but i'm not part of that club yeah i actually found that all of my friends only want to see me when they want a night out because they think that i'm the fun you know fun one that's always out yeah and i say no actually i want to do some wholesome things sometimes and just go for a walk or a coffee you know they want a glass of wine with you some expensive restaurant.

51:30No, I absolutely get it. Yeah. And Jo, so you are so confident, incredibly confident. What do you think has made you that confident? Has it always been within you or is it the things that you've done? I mean, there are things, there are things that have, one of the things you wrote was failures. I don't know if we're going to talk about that because there have been failures that my marriage, which was a failure, but I mean, I loved him so much. I still love him. And we still, you know, don't marry an actor, basically. So he's married five other women. I'm sitting here like I'm in the psychiatrist chair.

52:13He's married five other women since me. Wow. And we're like Russian dolls. I'm the oldest and blondes, they go younger and younger and youngest. And I know he phones all of us on Christmas Day and goes, I really love you. and I just think I know whoever's foolish enough to pick up the phone he'll say it too um but however much I love him and we still chat that it was a failure that was a failure um and I didn't see it coming I don't know whether it's the same with Debbie I should go out for a coffee but I just didn't see it coming and and oh my god it that you put you you grow armor after that because you just think that can never happen to me again um and then in work um and I my agent hates me talking about this but I said I can't not mention it is that you know I was on a hugely successful breakfast show hugely successful and I took over from Danny Baker on the BBC and then that was taken from me and that's the only thing I'm going to say about it and the humiliation you know that um so your confidence is stripped immediately because it's a public humiliation because people go hang on where why aren't you on breakfast anymore wherever oh i'm on at midnight now that's really tricky to deal with um and they have their reasons and you know i'm not going to question that and i love the show i'm doing now i absolutely love and that's what's weird actually it's given me the time to do everything else so that worked out very well but it stripped me of confidence but it's bravado you said like when you were younger you have to pretend to be confident you have to enter a room and pretend to be confident and I I don't do that anymore I don't need to do that anymore but at that time I did because it was um my job as and as I've just sat here and said my job is everything yeah I couldn't go home and hug my children or hug my husband.

54:14I just, you know, lick my wounds in private. But again, I prefer to do that. I prefer to just think, oh, I don't want anyone's commiserating. I'll just deal with this. And what did you do to deal with it? Or was it just? I took the offer they offered me. I could have just said no. But I just thought, don't do that. I love the BBC. I love it. Every time I walk in across that piazza, I love it. and for everything for YouTube and I truly believe radio is my talent I love it so much and to have that umbilical cut I don't know what I'd have done that would have destroyed me if I hadn't got a radio show literally would have destroyed me so I just ate humble pie said yep I'll do whatever show it's worked out really really well um And yeah, I just had to face, I wasn't reactionary.

55:12When I was younger, I probably would have just said, I'm off then. Yeah. But I just thought, no, don't do that. It hurts no one but you. Yeah. Sometimes there's power in acceptance. Oh my God, totally. You know, radio is famous for this. People just throw their headphones down and walk off. And that walk, what is it, 10 seconds of absolute pride and then you're out of work. Yes. And that's it. Your lanyard doesn't work anymore and the security men don't know you and all these things that really make it so special. Gone. And so you live such a fulfilling life in terms of your day to day. You are someone that is here, there and everywhere.

55:54Well, that's what it seems like from your socials. What is it that brings you joy day to day? Work. It's just work. I love it. um I so yeah my dog my dog I mean I do a dog show on the radio once a week the first hour of the Friday show is called Bark It at the Moon I've been known as to be called the dog woman as I walk around because you know it's been going for 15 years so I do love my dog but she's not my child I'm not her mother she's a dog I love dogs I love yoga I practice yoga every single morning Wow. My mother was a yoga teacher until she was 87. So yoga brings me, yoga is a very powerful medicine.

56:37It gives you the energy to get through the day. But it's the work. I mean, the work. Sitting here, talking about myself. This morning I was editing my, putting all my YouTube clips together, having been in Brighton the night before on a wonderful trip at the Brighton Grand, enjoying all the luxuries and being paid to actually. It's all, I mean, why wouldn't I just love it? Yes. It's what you've said. It's the culmination of everything I've done in life. It's the whole lot is now paying off. Is there anything that is on your vision board? The silver disc. Yes. We will get you there. Oh, God.

57:25I, do you know, it's really weird. I've got to the stage I've been watching Wild Horses do you watch Wild Horses it's Gary Oldman a very successful series shot in London actually it was really successful it's like Breaking Bad it's one of those really edgy brilliant series and when I watch that because I haven't acted for so long I've been thinking God I'd love to go back and do some acting because the whole style of making drama has changed yes it's so much more real than when I was in you know I did Casualty and Holby and The Bill yeah And if you look back on them, they were quite, you know, nothing like what's going out now.

58:04The dramas now are so natural and edgy. Yes. Almost reality television goes back to it. And I think I'd love to do, I'd love to do a bit of acting work. Would you ever do reality TV? Yeah. I love it. So it'd be brilliant. But again, that's like work. So we get bids. People, press releases come in. Do you want this person? Do you want to? And I will immediately go, yes, they were made in Chelsea. And my team are like, oh, God, Joe, raise the bar. But I love reality television. Yeah. I just think it's such a privilege to be allowed to watch people's lives. There's something about it that's just so addictive.

58:49I just think because for my generation, we never had it. The original Big Brother was the most, I said this once in front of a producer of Doctor Who, I actually, who I knew, and I said, it was the final season of the first Big Brother when Pete with Tourette's. Oh, I remember. Do you remember? He somersaulted. Pete and Nicky. Pete and Nicky. Pete and Nicky. Yeah. He somersaulted over the, swore, used four-letter words, you know, did a fat flip. Yeah. And I said, I turned to her and I said, this is the most exciting television I have ever seen in my life. And she just went, how can you, she went, it's appalling that you can say that as an actress.

59:25And I went, no acting compares to this. It's unbelievable that I'm just watching people under glass. Yes. Well, actually with Love Island. No, I haven't got into Love Island. I think I'd lose my life if I went into Love Island. That's the thing. You almost, you have to decide at the very beginning, do you go to the first episode or not? Because if you do, it's kind of, it's usually after about two or three episodes, you're hooked, you're in. But there was some stat, and I can't remember the exact stat, but it's essentially, from what I've heard, ITV's most successful show ever. And that must upset so many television drama producers and directors and actors.

1:00:11but it's why EastEnders Coronation Street Emmerdale why on earth would you watch it it's when you've got reality going out on other channels yeah why would you watch people pretending to be a character sorry I know I'm shooting myself in the when you could just watch people in real I mean which reality shows do you think you would like to go on I would love to go on Big Brother actually I did interview Rylan, who I know quite well, got me an interview on. And it was, I think it was like the third celebrity series. And I was in that sort of thing of, oh, my God, if they call and say you've got it, what is my gut reaction?

1:00:54And I know deep down I would have said yes immediately. So, yes, I'd also love to do Strictly. Everyone wants to do Strictly. I want to do Strictly because I'll tell you why. The thing I miss hugely in my life at the moment is dressing rooms. Dressing rooms are the best place in the world. All the gossip, all the drama, all the inappropriate behaviour, I'm telling you, is in a dressing room. It's like a human zoo and I miss it. And on Strictly, you see why these celebrities become addicted to it, why they have affairs and everything else, because there is no... I work in a newsroom where I can work with people I've worked with for 20 years and know nothing about them.

1:01:35A dressing room, everyone's in their bra and knickers, They're all massaging each other. It's like, it's like wonderful. And the gossip and the glitter and the gluing eyelashes. And I, sometimes they'll turn the cameras in there and I go, that's why everyone's addicted to it. You're in it together. To go through the first night nerves of dancing in front of an audience of 15 million people. Yeah. You're going to bond like that. Yes. You know? And it's so exciting. And it's such fascinating TV to follow as well. I think especially because you're following people with such mixed groups of talent.

1:02:10Total mixed group of talent. And seeing my friend, Julian Clary, is a really good friend of mine. And he was in the very first series. And he and his sister, his sister was a dancer. That's how I know her. And we would sit and see him visibly shake. And Julian has done everything. He holds the Palladium to account every Christmas. He's done stand-up in front of people who have thrown stuff at him. But he was shaking, you know, and sweat pouring down every time he had to dance. And he did Big Brother and won it. Yeah, yeah. Okay, well, I look forward to seeing you one day on one of those. God. We're going to move into quick fire.

1:02:48Go on. Questions. What is the best piece of advice you've ever received? For every hour you work, you'll get payback. Wow. truly and it's simple and true it's so simple you know if you're exhausted and it's 11 o 'clock at night you think god if you just do that one hour you'll get payback maybe it's days later, weeks later, years later you get payback it is true the effort that you put in truly you'll get it back there's a famous Lady Gaga quote and I feel like I'm going to muck it up but it was something like it was something to do with marriage and work or maybe I'll forget it something like oh your your job will never come home and tell you it doesn't love you anymore it's quite sad actually but it'll love you more and more the more you put into it truly a failure that taught you the most my marriage yeah it took a long time for it to heal but it taught me that actually what you've just said it's so much better to travel solo so much better how do people find comfort in traveling solo I think you've got to have a curiosity you said you know you love chatting to people when you're curious that's filling in all the blanks you know chatting to the people around you in every location you're in be curious about it find out just be curious don't go to the back be curious that will fill in all the blanks it will fill in the other person don't stay in your room no oh my god no get out yeah yeah don't stay in your room no um a book or podcast that you recommend to everyone so again see i am really banal there's a podcast i'd love to know what you think of it is my therapist ghosted me oh yeah Now, I'll tell you why.

1:04:51I know Vogue. Yeah. And not that well, but I know her. But I don't know Joanne McNally. And what I love about the two of them is they're both Irish. Vogue has ended up in this, you know, in this aristocratic family scenario. I mean, it's unbelievable. She's connected to the royals now. Yeah. And Jo's not. But Jo's out doing stand-up, just going around. and Vogue is having to check everything she says. You'll clock this as a presenter that she cannot let herself get into the tabloids over one comment. It's so interesting to watch it because she's dying to say things that Jo's saying and Jo just goes for it because that's her image and Vogue is, you can see, nodding but thinking I've got to be more measured because, you know, I've got a lot to lose.

1:05:41Yeah, it's going to be quite a nice balance between the two of them. And their friendship. Yeah. Their friendship, like Jo said she went to visit Vogue and their daughter, no, their son, Vogue's son answered the door. And of course he's Spencer Matthews' son. And he went, oh, hello, would you like to come in? And Jo and McNally went, what, how are you bringing them up? And Vogue went, what can I do? I just really find it interesting. Vogue was actually not directly next to me, but a couple of beds away from me in my Pilates class last week. I know. She's fit, isn't she? She never stopped. She's in Gladiators.

1:06:18She's just wonderful. She seemed like a really lovely, lovely person. Really lovely. That is what she is. That is exactly what she is. And actually, as I went off to get my smoothie afterwards and walked down the road, she got on a bike. Yeah. And rode home. She's obsessed with fitness. Yeah. I bet she does cycle everywhere. Yeah, she looks amazing. She looks amazing. Yeah. Have you interviewed Jo McNally? I haven't, but I have had a couple of people say that she needs to come on. Oh, God, yes. So we can make it happen. Oh, can I just come and make the coffee? Because I just, I love her energy and I love her take.

1:06:54Yes. And I just love watching Friends. They've been Friends forever those days. Yeah. It's the best kind of entertainment. And it's almost the merge between the kind of reality TV-esque of real life, but with broadcasting, I guess. It is, though, because they'll do that. They'll put the, like, when they went to see Oasis and they were in access all areas. They talk about that. And you're quite right. It's like reality television, but their take on it. Yes. Saying, you know, we couldn't get any closer to Liam than not what we got. And I just thought, oh, God, this is so fly on the wall. It's wonderful.

1:07:27Yeah. A lesson or quote you live by?

1:07:34Every female baby should have this stamped on their head. There is no such thing as a free lunch. Pay for everything. Wow. Do you mean in men or in relationships? In both. In both. Pay your way. Don't ask for favours, truly.

1:07:59Because then someone has a hold of you. That's an awful way to look at it. But you never, just pay your way because then you have full value. You give some of your value if someone's paying for you. I don't know how to put this without it sounding really crass. But if you do, you know, often people can call in favours because they've done something for you. Much better do it yourself or pay to get it done. Don't ask someone to do you a favour. That's, you know, it's a simple thing. I mean, you know, truly, and this is going back to work thing. This is a great example where I had a friend who said he'd do edits for me for nothing when I started out.

1:08:43He went, I'll just do. And then I just, because I'm such a perfectionist, although you wouldn't think in my vlog, but I like it. I'm a control freak. And I'd say, could you now redo it? And he'd go, actually, Jo, I'm five jobs on. I need to do something. And I just thought, so I can't ask him now. If I said I'm paying you an hourly rate, now can you tweak this? You know, invoice me. Far better. Yep. I found that actually since I went solo and started my own business this year Truly There's a lot of friends that have offered to do this or help out And I've actually always vowed that as much as I love my friends And I have so many talented friends I would way rather pay someone that I don't know Totally Because then you can ask them again and again Yeah Or you can't criticise them To say to a friend, that's not actually what I wanted You can't do that The relationship is a lot, it's a clean slate.

1:09:37And I think there are less. Clean slate. That's what I was looking for. There's less room for offending someone or having misinterpreted expectations and things like that. So I really, really, I like that. And I think you're right in relationships as well, to a degree. Yeah, very much so. and one thing that you wish every woman knew about living life on her own terms well you know what I'm going to say no compromise it's better it's better always on your own terms you know the full person and it's very attractive there we go what a beautiful place to finish what a fabulous podcast are we going to have a rap party where I can meet all the others yes we should no I'm joking no I'd love to if they turn up yes no we absolutely should we should probably say a little thank you to end it out actually thank you so much show good for coming on I have loved our conversation today and can't wait for it to come out Emily can I thank you truly it's a bit like the psychiatrist chair but you've asked me questions I've never ever been asked before and it's a luxury to sit and think about it.

1:11:01And I did think about it last night. So these aren't totally spontaneous. And that is a luxury. So thank you. Oh, I love that. Thanks, Jo.

From the publisher

Jo Good is a broadcaster, former actress, and one of the most recognisable voices in British media - with a career spanning decades across radio, television, and now YouTube, where she’s built a loyal following as @middleagedminx in her 70s.


What began in traditional media has evolved into a new chapter on social platforms, where Jo brings the same warmth, confidence, and curiosity to a new generation — once describing it as “doing Zoella, but for an older generation.”


In this episode of Wish I Knew, Jo shares what it really takes to stay relevant, visible, and creatively fulfilled over a long career. We talk about reinvention later in life, moving from broadcast to social media, and why confidence, ambition, and curiosity don’t have an expiry date.


We also explore independence, choosing not to have children, living alone by choice, navigating public setbacks, and why defining success on your own terms is the key to long-term fulfilment.


This is a thoughtful, honest conversation for anyone questioning whether it’s too late to change direction, start again, or live life differently.


💙 Podcast Partner: Heights

This episode is supported by Heights – science-backed supplements designed to support brain health, energy, and focus.


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