In short
Season finale Q&A wrapping up 2025 with Ollie Marchon (Without Limits). Covers business reflections (growth from 30 to 50 staff; UK to global expansion; gyms from 2 to 4; supplement output doubling), personal life (fatherhood, kids’ sports, missed monthly date nights), fitness (three major marathons; nearly sub-3 hours), social media strategy, brand innovation, delegation, and 2026 plans (US expansion more “boots on the ground” via athlete network; app/digital subscription focus).
Guest backgrounds
Sam Lopez is the interviewer/asked questions on behalf of listeners. Ollie Marchon is the host and founder of March On/Without Limits.
Key claims
Instagram is a “highlight reel,” so he uses stories/YouTube for context. Biggest business challenge at every stage is distribution (not product perfection). Innovation should align with brand principles; training principles remain consistent since 2014. Founder’s job is recruiting great people; hardest delegation was product early and finance more recently.
Notable examples
200-person run clubs at Bondi in Australia; Adidas-partnered track meet; opening two gyms; earning a blue belt in Jiu Jitsu; starting skiing with kids; switching rugby to Sundays; “Shred” coaching return January 2026.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOReflections on 2025
0:45 to 3:30
Ollie shares his reflections on personal and business growth in 2025.
“What's been the reflection for this year?”
Achievements and Goals
3:30 to 5:59
Discussion on personal goals and achievements throughout the year.
“whether it was the family thing or being content with certain aspects of the business or your personal life, do you feel like you've met them this year?”
Balancing Fatherhood and Business
5:59 to 8:05
Ollie provides advice on balancing fatherhood with a demanding career.
“So, you know, it's a luxury that's been afforded through time in business.”
Navigating Social Media Influence
8:05 to 12:54
Insights into the impact of social media on Ollie's personal and brand identity.
“So it's always been a big part of how we've built March on, how I built my personal brand and the community that we've been able to build.”
Audience Engagement and Feedback
12:54 to 13:55
Reading and discussing audience feedback about the brand and its impact.
“Deep diving into the podcast, socials and engaging with the training app.”
Choosing Between Businesses
14:00 to 17:22
Exploration of the emotional attachments to various business ventures.
“They're all very different businesses, right?”
Plans for US Expansion in 2026
17:22 to 19:23
Discussion about the strategic plans for expanding the business in the US.
“the question but it's okay um I'm just that guy that fucking skirted his favorite moment was actually a core launch and said anything that gets March on more into the U.S.”
Milestones and Challenges in Business Growth
19:23 to 22:44
Insights into the challenges faced at different business growth stages and key milestones.
“But to get to 10 ,000 customers isn't the same.”
Celebrating Achievements and Daily Fulfillment
22:44 to 27:22
Reflections on accomplishments and the importance of daily fulfillment in business.
“So I think my ability to just reflect on something and be like, we did it.”
Balancing Innovation and Brand Integrity
27:22 to 28:00
How to innovate while staying true to brand values and principles.
Show all 26 chapters
The Foundations of Training Success
28:00 to 30:12
Learn how foundational training principles contribute to ongoing fitness success.
“We've got power racks, we had sleds, we had tracks, we had dumbbells, sandbags, kettlebells, running machines, bike hergs, assault bikes, et cetera.”
Understanding True Innovation in Fitness
30:12 to 31:52
Explore what constitutes true innovation in the fitness and supplement industry.
“and we've never, you know, succumbed to, you know, the latest fad or whatever else.”
Navigating Business Decisions with Authenticity
31:52 to 34:20
Discover how to balance authenticity with business growth in the fitness industry.
“in terms of gym design and program design.”
The Importance of Delegation in Business
34:20 to 36:50
Understand the challenges and strategies of delegating responsibilities as a founder.
“I think, yeah, I think, you know, you have to know what you're going to use the capital for, otherwise someone's not going to give you it.”
Advice for the Next Generation
36:50 to 39:25
Gain insights on living authentically and managing anxiety in life's journey.
“And so I think my role is to make sure that I'm always actively involved in that process.”
Future Plans and Social Media Strategy
39:25 to 42:00
Get a glimpse into upcoming projects and strategies for social media engagement.
Reflections on Fitness Goals and Competitions
42:00 to 45:36
Exploring personal fitness aspirations and the importance of context in competition.
“To me, I know that competition and whether it's marathon, high rocks, everywhere else is like a big part of who I am.”
The Perspective Shift in Fitness
45:36 to 50:30
Discussing the shift in priorities regarding fitness and the value of personal journeys.
“and we're not just talking about Harrocks here.”
The Benefits of Jiu-Jitsu
50:30 to 52:49
Examining the transformative effects of practicing jiu-jitsu on mindset and life.
“I think learning to handle yourself and being able to defend yourself is very cool.”
Brand Moments and Audience Connection
52:49 to 55:44
Reflecting on impactful moments with audiences and the significance of personal interactions.
“And I think, you know, because it's been popular for a number of years and there's been some great people in space.”
Reflecting on Podcast Growth and Changes
56:00 to 58:05
Learn about the evolution of the podcast and its focus on meaningful conversations.
Highlights and Perspectives from 2025
58:05 to 1:00:50
Discover key moments from 2025 that shaped the business and personal achievements.
“What's been your highlight, Sam, of 2025?”
The Integration of Work and Life
1:00:50 to 1:04:35
Explore the blending of personal life and work within the context of business success.
“It comes back to how you measure impact, right?”
The Community and Humility in Jiu-Jitsu
1:04:35 to 1:10:02
Understand the unique connections formed through jiu-jitsu and the humility it fosters.
The Humble Nature of Jiu-Jitsu Practitioners
1:10:02 to 1:10:40
Listeners will understand the shared humility and challenges among jiu-jitsu practitioners.
Season Three Finale and Future Plans
1:10:41 to 1:11:04
The hosts wrap up the season, express gratitude, and hint at what’s next.
Transcript
Automatic transcript. May contain errors.0:00Ollie Marchon:Hello and welcome back to the Without Limits podcast. This is the season finale. Season three's last episode is going to be in Q &A format. We asked the audience, our beloved listeners, if they had any questions and to share any favourable moments from the year of 2025. So I'm joined by Mr. Sam Lopez, who will be asking me those questions. As ever, we appreciate everyone that's listened to Without Limits over this season. And we endeavour and will be back very soon in the new year with season four. So you won't be waiting as long as you had to wait this year between seasons. And we appreciate all of you.
0:34Ollie Marchon:Let's get into it. Good wrap up. So first question for me, for you, would be reflections on the year, business, personal, fitness. What's been the reflection for this year? It's a very broad question. I think from a business standpoint, it's been the most challenging. I think we spoke to this in one of the previous episodes where you interviewed me. It's probably been the most challenging, but also one of the most rewarding. With every year that goes by, we're obviously growing. We've seen really good growth this year. Businesses are in a really healthy, good position. So I'm incredibly grateful for that.
1:13Ollie Marchon:But it's been the most challenging in terms of going from 30 people to 50 people. That brings a lot of complexity and challenges. Going from being predominantly UK to looking for global expansion. going from two gyms to four gyms um going from supplement business that's released maybe 10 bits of MPD to all of a sudden we've now done another you know doubled that in 2025 so it's been it's been a very challenging year um from a business standpoint but I think the highs and lows of business is something that I'm very accustomed to now nine years in and it's something that I attribute a lot of the success or my ability to deal with those highs and lows um is through the years of playing sport and winning and losing.
1:59Ollie Marchon:So I actually find business, I'm fairly, I think I'm fairly like, not numb to it, but I'm fairly like even keel when it comes to that. I think the emotion that comes with people is a thing that usually gives me bigger spikes and deeper troughs. From a personal standpoint, I'm really like content with how I've shown up, particularly at home with my kids. I'm certainly having so much more fulfillment in that area of my life than I ever have done before, but I think that's the nature of kids growing up and more interactions and more experiences. And from a fitness standpoint, I'm pretty happy with my efforts.
2:35I think the misconception around it is that I can give all the time in the world
2:41Ollie Marchon:to be an athlete, but I gave up being an athlete in the true sense of the world 10 years ago. And as an athlete, I was a rugby player, not a marathon runner. So 10 years on to be able to have completed three major marathons in a year, come very close to the official sub three, the discipline that I've forged in training for those marathons alongside everything else, fatherhood, building the business, like I say, going from 30 to 50 people in the business. I'm pretty happy with my efforts. I think, you know, I didn't hit the goal of going official sub three, so I've got to have a level of lack of content that I didn't do it.
3:16But equally, I think all things considered,
3:19Ollie Marchon:I finished the year in a very good spot when I'm managing those three buckets of personal, professional and fitness You don't have to go into them specifically but in terms of personal goals you set yourself at the start of the year whether it was the family thing or being content with certain aspects of the business or your personal life, do you feel like you've met them this year? Yeah, I'm trying to jog my mind as to what I wrote down the first week of January one of them was to get my blue belt in Jiu Jitsu so I managed that I think one of them was to run the sub through our marathon I know it's a fitness related goal but a lot of my personal fitness are kind of intertwined and integrated it was to take the kids to football and rugby and to to find a weekend sport so so because what we what we're finding we were able to pack out Monday to Friday with after school clubs and the weekend was sort of like fuck I was just like downing tools and you know fatherhood and and parenting is a seven-day commitment.
4:16Ollie Marchon:So we've started rugby on Sundays, which has been really cool. Another thing was, like, teach the kids to get into skiing, which they've started, so it's not quite complete yet. I don't think that will be complete, but we've made a start. I think the only thing where I fell down was regular date nights with my wife. I was meant to try and put something in the diary every month officially, and I've certainly failed on that. that leads us into our first question i think if i'm guessing what your answer is going to be um i'll leave the names out of this in case anyone didn't want to be mentioned but these people know who they are and everyone left a nice comment on their favorite moments at 25 as well so alongside the questions i'll let you know afterwards what they said first question there aren't many i know in the fitness industry who seamlessly have kids it looks like you have a good balance of what's of the of that with some great support any advice for those in the industry who are close to fatherhood?
5:15Ollie Marchon:Yeah. I think it's the old cliche, right? It's like the Instagram's the highlight reel, so you only get to see probably the moments where you seem as though you've got it all balanced and all figured out. I think the reality is there's days where you're just like, fuck, you're failing on all fronts. I think that's the nature of the beast. So I think, you know, just appreciate that anyone that looks as though they've got it all figured out is at times still treading water. I think I've always attributed my success as a parent to the fact that I have a very good partner in crime with that, with Lauren.
5:45Ollie Marchon:She's a fantastic mother. We're very fortunate that she can be a full-time mum and that she doesn't have to go out to work and that she can spend her time looking after the kids and being their major part of the major support system. And I'm very fortunate now that nine years into business, I'm able to go home on the Monday, take the kids to football, go home early on Tuesday, take them to jujitsu, who, you know, invariably manage my travel time so I can take them to rugby. So, you know, it's a luxury that's been afforded through time in business. It was never like that in the early days when your team's much smaller, when you're wearing all the hats, you are making some sacrifices.
6:25Ollie Marchon:I think it's certainly a personal journey as to what sacrifices you want to make and what father you want to try and be, what business you want to try and build. There aren't many examples of people that have built hugely successful businesses of which I'm not putting my business in that bracket whatsoever that there aren't many examples of people that have then got that balance of fatherhood and or held down a marriage um so I can't speak on the ability to try and do that what I do know is that as my kids have grown older and I look at like what is my uh what gives me a true sense of purpose the impact that March on is having on the world is certainly up there but my ability to to parent my kids and to be you know ever present in their lives is uh trumps everything else but that's a personal decision so my advice would be uh take what you see with a with a pinch of salt um realize that the journey is very much down to the individual and and how they how their their life construct is you know do they have a partner that can be as supportive as mine has been do they have you know are they in a stage of their career where they can, you know, they can, they can be more present in their kids' lives.
7:33Ollie Marchon:In the first couple of years of my kids' lives, I wasn't ready to be the dad that I am now. And my business was the be all and end all to me. And so I was probably not as present in Leo's life, my eldest, as I have been in Mila's and Enzo's. But again, I think that's, it's part of living is like the lived experience and then realizing how to course correct thereafter. after um but I would just be you know be dynamic don't be too fixated in being one or the other just take each day as it comes keep open open communication with your support system be that your partner your peers your colleagues at work your parents your brothers your sisters and do the best of the situation you find yourself in so this question was sort of based around a perceived um thought about who you are as a parent and what goes on instagram so to bring that sort of to a slightly different question but i think it's still relevant to this year with sort of social media in general of what we've seen in in the brand socials and your personal socials i know that you're super conscious of how you show up on social media because you're very aware of the influence you might have on people not in a vain way it's more of like a well it's actually a complete opposite because it's you understand the influence you have so you're very careful about what you know people might perceive certain things as how has social media this year played into sort of your day-to-day and has there been any struggles on how you show up and what social media looks like for you as a personal brand and also for our brand as a general I think back to when uh you know I've always been on social media right from the very early days it with Snapchat and then moving on to Instagram.
9:15Ollie Marchon:I've told that story before. So it's always been a big part of how we've built March on, how I built my personal brand and the community that we've been able to build. I've certainly found that as social media has become far more sophisticated in terms of the way algorithms have been working, the way content needs to be created, how quickly that can change. I'm certainly not a content creator in the true sense of the word where I'm going to get too caught up in those things. Initially for me it was like how do I find an ability to be very consistent on social media, post to my grid, add value.
9:46Ollie Marchon:And it was through, I've said this to you before, it was like through workouts. Now, the workouts that I was doing five, six, seven years ago, and where fitness was at that time, I was just trying to motivate people to train in a slightly different style to maybe something they were used to in the conventional, you know, gyms and the way in which fitness was being acted out in those gyms at the time. It was very much influenced from my time in strength conditioning and what, you know, my time as a quote-unquote athlete. The opportunities that fitness now poses for the individual and what their fitness can be used for has certainly changed.
10:20Ollie Marchon:And equally, there's now this influence of athletes and athletes themselves in their own right, fitness athletes, have become far more impressive than I can ever be and that I want to be. I want to build my business and be a great father. Staying fit and healthy is now a lifelong pursuit, not because there's an end goal of a competition. and so that way of delivering content no longer hits like it would back in the past there's always someone bigger stronger more aesthetic more athletic more impressive um particularly in this day and age so i i do i do find like a creative block in terms of how i sharpen that content i've certainly come into a like a minimum effective dose of you know posting things that are relevant to the brand and then just wrap ups of my week and it being more of like a a picture or video a video kind of diary of of my work but it's something that i try and bring to stories which is that everyday storytelling and being consistent and showing the discipline, the routines that I've been able to forge, enable me to build the life that I've built.
11:16Ollie Marchon:So, you know, I'm very conscious, like I say, in this day and age now where fitness has become not just a hobby, it's become a sport and those things. Like I don't want people to get, you know, caught up in the fact, yeah, I'm not an athlete. I don't use my Instagram to show that I'm an athlete. I use my Instagram to show that I'm like most other people that are trying to hold down a business, albeit it's in the fitness sphere. So me being able to integrate fitness in my business is maybe slightly easier. I still have three kids, still trying to do all the other things that people are trying to do.
11:48Ollie Marchon:So yeah, I think that's my concern around my socials is that on the face of it, you see a guy who's in shape, who's very good at fitness. but actually it's more the message that I'm trying to put beneath that is that I can forget how in shape I am, how good I am at fitness that everyone has got a starting point and everyone can build those behaviours it's just the fact I've been doing it for a lot longer I think it's tough, I think with attention spans going down and clickbaities, shorter content sort of winning nowadays, it is hard to sometimes show up in an authentic way, so if it's not working on socials a lot of people don't tend to follow that trend so that everyone's doing short form content that is you know more engaging in that sense so then we kind of lose a aspect of like real people in real lives so back to that question of things might look good on the on the surface but there's a different story if you watch a 50 minute youtube on someone's life as opposed to a 30 second reel that you might see but even in that 50 minutes again it's a snapshot of a week or a month or whatever it is so it's hard to decipher so I thought it'd be an interesting thing to go through yeah I think that I think my use of stories and maybe my youtube channel um it's probably a more true reflection of what life is and you know and the the workout reel or the picture or you know that's like i say that that is the real highlight and and i think what i try and do is bring the context behind those posts through stories and through youtube yeah um so that question they left a comment i'll just read that out quickly so i have been on uh i've been only fully aware of the brand since the beginning of the year and it was and I was immediately hooked.
13:26Deep diving into the podcast, socials and engaging with the training app. Brand has impacted me a lot, giving back belief in myself, in my training through clear structure, which has carried over in all aspects of my life. The team and March on athletes around them have definitely been sources of inspiration for me and I'm excited to take my training to the next level in 26 by completing Ath-X firstly, ready to go without limits.
13:50Ollie Marchon:Okay. Thank you very much for leaving that comment. It's amazing, amazing. Yeah, sick. Love that. good start next question if you had to rank or pick your personal favorite vertical within the march one ecosystem which would you choose and which would make you feel the most fulfilled have you asked me that question before i think someone asked me someone asked me it might have been a would you rather when we were in dubai yeah someone else can say so we spoke about this in dubai um that's impossible to to pick one no you have to no it's not ranking your kids that's not play that game. That's not fair.
14:24Ollie Marchon:I think, I don't think that's fair. They're all very different businesses, right? And they all mean as much to me as each other. And ultimately, I'm so personally, all my chips are in on these businesses, right? So, again, we spoke to the fact that this is a bootstrap business. Everything has gone back in to build these. They're all at varying stages of their lives. Obviously, the gyms have been in my life for nine years. So there's an emotional attachment to that because that's where we started. It was the baby. And I think truthfully, if I think about the place where I feel most at home, it's inside the four walls of a gym.
14:58Ollie Marchon:I was actually in Bath yesterday and it was just sick being in there. There's something that time away that when I moved out of rugby into fitness, there was a real deliberate intent to build an office inside that four walls, obviously my office being the gym, that I could just spend all day in. And if I hadn't had that mindset then, we wouldn't be where we are today because we literally spent every waking hour in those gyms. So I think that's very important. It's been in my life the longest. It's where I feel most at home. And I think the other thing is the intimacy and the depth of the impact that March On can have in one of our consumers' lives inside the gym probably far surpasses everything else because it's a physical location and it's an in-real-life experience.
15:44Ollie Marchon:I just feel that runs a little bit deeper than maybe some of the other businesses do. The app is obviously something that from like a business standpoint, coming from being a coach in this like analog world to build some technology, to build some technology that is as good as it is in current form. And to have the impact that we have in terms of you're now talking thousands of people on a monthly basis with with a view to obviously scale that up. That speaks to the impact part of what March on can have. So March on gyms is a level of depth. March on training is a you know it's now like the meta impact in terms of how many people we can touch and again that business has taught me a lot of lessons along the way I think in terms of the supplementation like building a physical product that people can touch and feel in a super competitive market and how we've been able to do it in the time we've been able to do it with the people that we've done it with again like nothing can replace someone taking a picture of this product on their kitchen counter and saying that it's helped them hit this pb or it's done this for them like you know amazing for for different reasons but you know same level of you know reason if that makes sense um and the apparel is something that you know it's still very very small in the grand scheme of things of what we're doing but i think in terms of like a brand amplifier um and i think again just given how competitive this is now seeing someone wear a March on t-shirt over and insert whatever other brand it's uh it's really cool so I know that's a bit of a cop-out hopefully I've given good justification for why it's very difficult to answer that question yeah the people are gonna come running with pitchforks you didn't answer the question but it's okay um I'm just that guy that fucking skirted his favorite moment was actually a core launch and said anything that gets March on more into the U.S.
17:32um speaking on that U.S. plans for 26 is there anything in the card you want to talk about uh we were supposed to
17:38Ollie Marchon:expand into the US deliberately in 2025 and haven't done it. And I kind of thank God a little bit that we haven't because I think it would have been a recipe for disaster. So I think we came into, I came into 2025 with a lot of optimism and probably a little bit of inflated, you know, in terms of what was actually achievable and what we should have done. I think we are going to move into 2026 with a bit more of a pragmatism and really look to operationalize and solidify, the brand both domestically and then build overseas. I would suggest that 2026 in terms of US expansion is more about boots on the ground in terms of like me and other people being over there through our athlete network as opposed to anything more substantial than that.
18:25Ollie Marchon:We certainly want to try and improve the way in which our consumers in the US can engage with the brand for the physical products. So making shipping more attractive. we're certainly going to target the US from a digital subscription standpoint with the app but I can't say that beyond that right now we have much more plans. Would you, this wasn't on the sheet but it's just popped into my head, in terms of the different stages of business if you were to put that in sort of brackets financially, the financials aren't important but I think it does bookmark certain positions of the business and times that so like from the like starting a business as someone that's never started a business that would be the biggest thing for them would be like starting a business is a massive thing and then year one revenue of being 100k let's say like that being a milestone yeah and a million and then growing into different countries etc in your experience you've been through a lot of those milestones already and you're due to go through them in the next five ten years of whatever else that looks like do you think the difficulty of the milestones are different or do they just feel different at the time if that makes sense so obviously it's been a lot you know many years since you started the business but do you think you know is that more difficult than growing it from a team of 30 this year to 50 or do you think they're just different challenges for someone that's listening that maybe hasn't started a business there's loads of questions in here of the difficulty of starting a business and all that sort of thing but you know once you climb that mountain is there just another a bigger mountain which is like growing the business then you've started it you want to grow it it's like and then you want to grow it again it's you know what are the difficulties of those different bookmarks across the years look like for the business i think the biggest challenge at every stage zero to one one to ten beyond this is distribution um you know it's very easy in the early days particularly if you've built personal brand or you've got some influence on Instagram, which is how a lot of people are starting business now, to get distribution to first 100 customers, first 500 customers, first 1 ,000 customers.
20:30Ollie Marchon:But to get to 10 ,000 customers isn't the same. And going beyond that then isn't the same. The complexity, like I say, of not only distribution in terms of how you reach those customers through marketing, but how you deliver a product to those customers as well is incredibly challenging. So I think the same things ring true at every stage of business. what happens as a business grows is you have to add complexity into it and complexity is very difficult to scale so sometimes you know particularly when you're building with and I think maybe some of these people that are asking these questions are probably building with limited budgets it's knowing where to spend the energy and the resource and when you don't have deep pockets to be able to do all things at once being really strict on how you allocate resource and being able to get the data back to know whether it's the right decision is super tough.
21:28Ollie Marchon:But yeah, I think the challenges in business all relate back to, so long as you've got a great product, so long as the addressable market is big enough, it comes down to distribution. Are you spending money on paid advertising? Are you spending money on creators? Are you spending money on athletes or affiliates? Are you spending money in events? Are you building personal brand? It's quite tough because there's a lot of competition now. There's a lot of people that have got good personal brand. There's a lot of people that have got a good network of people they can seed product to and they can get distribution through eyeballs that way.
22:00Ollie Marchon:There's a lot of people that can spend money on advertising because they've got investment to be able to do so. So I think that's the biggest challenge. You know, there's a lot of proof. There's a lot of proof in the world now where a product needs to be great, but it doesn't need to be perfect. You know, everyone's iterating on their packaging. Everyone's iterating on their design. Everyone's iterating on the formulation. Everyone's, you know, packaging up their products in a different way because they can be dynamic and reactive to user feedback. so long as you validated a product very early on and you've got some level of distribution that gets you started it's just being able to then validate to a bigger audience and distribute to a bigger audience and every stage of that journey very nice um biggest we uh i was going to swear but i didn't know if we normally swear don't we i think so biggest we fucking did it moment in 2025 business or personal what in general were the the biggest we fucking did it moments for march on i've said this before though i'm very guilty of like looking at me and oh we fucking did it because like if you say you're going to do something you do it it's like oh we did what you said you're going to do joe that's not uh it's not something that's like ingrained in my in my i've not like i've not grown up
23:29Ollie Marchon:really with any point in my life with someone giving me a pat on the back. It's just not. So I think my ability to just reflect on something and be like, we did it. It's not really there. And I'm not saying that's a good thing, but it's just like, it's part of my psyche and it's part of how I'm made up. So there are moments where I'm like, oh fuck, this is pretty cool. I think back to the recent trip to Australia when we ran the marathon and some of the run clubs that we did, you know, having 200 people run around Bondi, pretty fucking sick. The track meet was really cool in terms of like a brand moment, bringing together people that I hadn't really seen, you know, lots of face I hadn't seen before, partnering with Adidas for that, delivering an event of that magnitude I thought was really cool.
24:18Ollie Marchon:Opening two gyms this year have been really cool. I don't I don't know where I want to take this thing it's so far beyond what we've achieved so far there's not really been like a massive fuck it we did it moment we're on the journey to that I think equally like I might be the guy on my deathbed going why don't I stop and appreciate it more I don't know I'm not really I'm self aware of it that's the thing right I'm very self aware of that is not part of my makeup and like I said it's a blessing and a curse because it means I'm able to achieve something that I set out to achieve because I will always make sure I reach the goal and I'm able to move to the next thing and I'm very much about the journey there rather than the actual moment itself yeah I mean in some way I mean it's a balance right because I think equally if if if being more reflective would bring you a better sense of like connection to the business in terms of the achievements you've made might make you feel happier or whatever but again on the other side of it is actually if you're not just chasing an end goal or that feeling of like we did it it just means that the everyday you're working with is that feeling if that makes sense I was gonna say there's micro moments every day where I'm like this is sick you know I was in Bath yesterday watching you know those members and I had a conversation with a member afterwards who ordered a shake and I made them shake and he's chatting about how much it's changed his life and it's like that's a you know that's a fucking we we did it moment um that's just like fulfillment right yeah like if you weren't fulfilled daily today we're closing down the business at you know all gyms are closing at midday the whole company is coming together at so how's to wrap up the year and i'm gonna stand in a room in front of 50 people like that's a fucking we we did it moment but we haven't done it like we haven't done the thing yet yeah and the thing is a is a moving target that's the purpose of of what a life without limits is that there is no end goal so there is no we've done it it's we're doing it yeah I mean for I mean I've learned you for how many years now like for like in this conversation I've just made the connection between actually like without a we fucking did it like feeling that only really comes if you're not fulfilled every day because you're chasing this like you're like I'm gonna grind until I get that like what I'm working for but if what you're working for is that everyday day feeling of you're building and you're doing something you enjoy and you're influenced by that's kind of the reason for it right yeah the again at least at the stage that i'm in in life at this age and where i find myself that the end point hasn't been defined and so um everything that we've achieved this year it's not to to belittle the achievements but they're part of the journey and you know we're certainly certainly like very grateful for all of them but they're part of what we're setting out to do so it's a it's a byproduct of the of the vision and the and the effort that we put in just changed the tag to we're fucking doing it um that comment was i love everything about march on best in the game keep pushing also that moment when chad getting ollie to do that dance made my year hold on that wasn't a what dance or i jumped yeah well he said dance slash meme and then put the um lady doing the salsa emoji yeah i mean that's hardly a dance well chad got me to dance then we've got problems 2026 um okay next question how do you balance innovation with staying true to the brand um i think it's a great question because it's conversations that have happened all year and will help in next year as well in terms of new products but also how do we keep it in line with the values that have been placed on the brand so what's your feeling around that?
28:06Ollie Marchon:Again I think we're very lucky that we grew up in a world where the essence of like what our training is grounded in getting stronger and getting fitter for the demands of a sport like rugby those principles ring true so I think from like a from like a training standpoint the reason I had so much success in the early days of High Rocks was not because I trained for High Rocks in fact we probably did like six weeks worth of training for that 2023 races was because of all the stuff that came before that like it was grounded in really strong principles around being strong being fit the reason i've been able to run close to us up through our marathon which isn't actually that impressive uh that's gone record as saying that is because you know i keep myself fit and i believe in those principles of being fit and healthy every day so i think in terms of like having to pivot and change and not be true to the brand we haven't had to do that you know our gyms have looked the same since 2014 even prior to that original gym.
28:59Ollie Marchon:We've got power racks, we had sleds, we had tracks, we had dumbbells, sandbags, kettlebells, running machines, bike hergs, assault bikes, et cetera. Long, long, long, long, long before high rocks or anything else had come into the scene. And obviously we've upgraded that equipment and we might have changed the formation and we've maybe adapted how we program and we've maybe named some programs, certain things to speak to the customer in a language that they understand. But the principles always stayed the same. So I think we're rooted in a very, you know, everyone's made it very popular over the last couple of years around this kind of like building strength and preserving muscle mass for longevity and quality of life, improving VO2 max for, you know, health span, lifespan.
29:43Ollie Marchon:And we've always been well positioned to cater to those things and we always will be. and we've been able to bring on expertise and study the rise of things like high rocks and demands of those sports or CrossFit or functional fitness or marathon training, etc. So I think we've stayed true to ourselves in that sense. And I think if anyone wants to look back over 12 years worth of programming and over 12 years worth of pictures of our gyms and the way our members have been training, you'll see a lot of consistency. and we've never, you know, succumbed to, you know, the latest fad or whatever else.
30:19Ollie Marchon:I think innovation is coming through gym design. Innovation is coming through how we deliver programming through technology. I think there's obviously more innovation in the supplement space. If we look at the dinosaurs in that space and the products they've been building or not been building over the last 10 years and demands of the athlete and the goal-orientated athlete that's competing in high rocks for a season, a marathon next season, wants to put some muscle mass on, has a very busy, stressful life, limited sleep, X, Y, and Z. The products aren't fit for purpose, but there are a lot of good brands doing some very good things.
30:54Ollie Marchon:And I think through the experience and the know-how and the knowledge of Liam Holmes, we've been able to create some really cool innovation in that space. So I think to a large extent, we innovate where we need to innovate. We add something, we bring something new to the market. Innovation is about moving the industry or the products or the service forward. A lot of people talk about innovation. It's not innovation. You've not moved anything forward. You've created a formulation that has slightly different dosages of something that someone else has done. That's not innovation in the truest sense of the word.
31:28Ollie Marchon:So I think that word gets banded around too much. True innovation is moving something forward with a different formulation, with different ingredients, and having an outcome for the consumer that is far surpassed as what they would have had before. So I think we've done that on a couple of accounts in the supplement space. From a training space, we've been true to ourselves. And I think a lot of what you see, there's some very good people in there, but I think a lot of what you see, many people have adopted the way we've done things in terms of gym design and program design. So in the supplement space, because it's a good example, but I guess it goes across all of the businesses.
32:03do you ever find um that there's obviously with the the place that the business is in now when you see a viral product or a way of doing something let's talk about maybe supplements is an easier way to think about it everyone's talking about a certain type of product or way someone's doing something it'd be easy for you to be like we need to do that and jump on the train or whatever because it's you know make some quick money or whatever it is how how often are the conversations happening and what does it look like for you to balance, again, the authenticity piece of how closely it aligns with the brand and actually is it good business?
32:44Do you know what I mean? How often is that conversation happening, whether it's just between yourself or whether it's with the supplements team or the training team or whatever it is in terms of good business versus actually does it align with who we are as a brand?
32:58Ollie Marchon:I think if it's too good to be true business and it's quick money business, it's probably not something you should get too caught up in. And again, it depends what you're building for. This is nine years of work as March 1, and this is a number of years prior to that. And there's a number of people that are in the business that have put decades of their own work into it as well. So we're building for the long term. We want to make sure that we stay grounded in the research and the science and we're able to adapt to the advancements in technology and the way the consumer sees the world and what they're demanding from themselves.
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33:34Ollie Marchon:And hopefully year on year, we can bring something that, you know, is the intersect of all of those things. But again, if we were building just for an end goal, you know, a monetary end goal or for quick money, we'd be doing this very differently. You know, we could raise a boatload of cash tomorrow and fucking turn this baby up. But it changes the way decision-making goes down. Sometimes for the better, by the way. but right now we have a think tank of people that are very good in their field and like I say I think we're able to show up as a brand with newness every year without getting too caught up in trying to be too far away from what our kind of what this brand was built in which was was rooted in in a journey-centric approach to fitness and what fitness did for someone whether that was to be an athlete or whether that was just to be a great dad or wife or whatever it may be or mother um and so long as we can keep serving the training community we don't need to move much faster so in that sense of uh investment then because some people have asked previously about would march on overtake investment or whatever it is in terms of how you feel about investment do you think it's it's down to whether a business is ready or what they would use that capital for?
34:54I think, yeah, I think, you know,
34:57Ollie Marchon:you have to know what you're going to use the capital for, otherwise someone's not going to give you it.
35:06Yeah, I think knowing what it's for is super important.
35:11Ollie Marchon:I also think, maybe I mentioned this before last time we spoke, you only see the success stories of businesses that have raised investment or gone on to do X, Y, Z or sold at a certain valuation. There's loads of businesses that don't do that. There's a business I know of very recently that sold at over a billion where the founder only owned X percent. And so his payout was something far less than what the headline showed. So again, it's each their own of what they're building. But right now, we don't need any of those things. I do think that as we grow up, we said distribution becomes a limiting factor.
35:46Ollie Marchon:Now distribution might mean that you have to double down on marketing and paid advertising and or, you know, athletes or bigger events, et cetera. And some of those things will require putting shul on the fire. And so that might come from a debt facility before it comes from equity, as an example. Also, the people that you bring into your business is really important. I speak to so many people that have now got a board or they've been backed by VCs, where all of a sudden it completely changes the culture of their business, decision-making trees, and the pressure that they find themselves in. Why do we need to add that pressure on ourselves?
36:20Ollie Marchon:I don't know yet. So I can only speak for our business. And it's not that one's better or the other one way of doing is better than the other. It's just what's right for you as a founder, what's right for your team, what's right for the business's needs and what you're building for. Amazing. Next question. what has been the hardest part of the business to delegate slash let control go off i think initially product because obviously that was how we were built i think we were built around yeah most businesses built around product but it was something that i was very much hands-on with uh so letting go of that in the very elementary state you know it's um way of it was like becoming off the the coaching floor not having a hand in how we program online um i think more recently uh finance like someone else overseeing finance and me just being more consulted um that's also you know was quite tough uh but i also think that like the more we've hired and the more i've been in business like the founder's role is to recruit great people I think I think if a founder ever steps away from the hiring process at any level you risk damaging the culture and damaging the the caliber of people you bring into business I think that's super important there's been moments where I haven't been as invested or integrated into a hiring process for a member of staff and they're the ones where I feel a bit more distant from either the individual or the reason behind doing it or the need to retain that person.
38:05Ollie Marchon:And so I think my role is to make sure that I'm always actively involved in that process. Even if it's at the latter stages, but making sure I am involved and that gets passed through me. But your role as the founder is to slowly remove yourself from every role that you're doing and be able to move on to that next one. And so delegation is part for the course, I think. Amazing. the positive comments by the way for the last couple were best in the game keep pushing the buzz around the cherry cola pre-workout was a favourite moment had that this morning it's a banging product to be fair and the shred in 2025 this is your moment to plug the shred yeah you don't have a shred 2026 mate I'm not OM's coming back coaching the shred January 2026 if it goes down well first time in how long that you'll be this is the first time that I'll be coaching fuck as long as I can remember man i don't think i've got i don't think i've i don't think i've written a program in the app for four years five years i don't think i've coached since before covid obviously i've coached in other capacities but not in terms of this uh so really excited obviously i've got some targets that i need to hit and if i don't hit them i won't be coming back so uh please join my program link in the notes yeah um okay cool so with the conclusion of 2025 which has us all thinking about the future let's flip it around and question what one piece of advice you would give to all the 30 year old ollies out there not specifically ollies but 30 year olds that maybe are in a similar position of wanting to do what you've done it's mad when I'm that old now it's the reference to the 30 year old what would you tell 18 year old ollie what advice fuck I think just do what makes you happy man yeah do what makes you happy I think we spoke a lot over the last 24 hours 48 hours we speak a lot about perspective you know everything the madness that goes on in this world um I wish there was like something that when like things were on your mind or things you know you you were you were getting a the anxiety kicks in whatever else there's just a button you could press and be like giving that perspective from that moment um because I think there's there's loads of things now on a you know a daily weekly basis that stop you in your tracks and give you perspective and then you realize fuck like what I'm worried about isn't that important so I just think you know 30 year old Ollie was worried to fuck you know three years into building the business three years out professional rugby um you know had all the confidence in himself and whatever else but just you you sometimes get caught up it ain't that deep you know it's really not that deep so I think just like do what makes you happy uh and keep the people close to you as close as you can yeah great i remember my first uh training camp for my first fight when i was 15 and i was absolutely shit to myself my coach said to me you're not living in the moment and i said i am i am i feel like i'm living in the moment he said it's impossible because anxiety can only be felt if you're thinking about the future because anxiety is being scared of something that hasn't happened yet so if you're in the moment anxiety cannot be a feeling so again that perspective feeling of feeling anxious about something that hasn't happened or overthinking something if you're present that feeling can't enter you yeah when I when I was at Nike uh as a Nike master trainer we spoke to I can't remember what his role was but he was a you know a very um well accomplished strength coach and he had this phrase of just be where your feet are and I think that's super important you know sometimes I'm guilty of being too much when my feet are in the sense that like I don't worry about tomorrow that's something I do to practice like I don't worry about tomorrow until I wake up tomorrow and that's not that I'm disorganized it's just that I need to you know finish today first uh but so I think being when your feet where your feet are is super important um and you can be anything you want in this world but you yeah so to just like do what makes you Abby amazing that comment was I've absolutely loved the YouTube the and the unsung heroes of March on Lauren March on who we've all learned is a foundation of Ollie's success and the unsung Sam come on to keep the quality of the YouTube to be honest I don't think I've got much of a hand in that I think that's been you this year which has been very good to see uh well you do edit it for me I just have to press stop start and check shit uh more to come on the YouTube for 26 we've got some stuff planned and I think in terms of how we're showing up on socials again we've talked a lot over the last couple of weeks about the plans for that and I'm excited for what 26 has got in store question will this be the year 26 that Oli does a singles high rocks potentially yeah
43:06Ollie Marchon:it's not again it's just not that why is that that important? Do you know what I mean? To me, I know that competition and whether it's marathon, high rocks, everywhere else is like a big part of who I am. But competing in a high rocks for me is way more fun doing it with like one of my gym members or doing it with a mate where we can see how far we can go. Trying to run a sub 60 minute high rocks or whatever it is, it doesn't actually interest me that much. um it is interesting in this industry that it's very much a case of everyone's got their like favorites of who they watch and who they um engage with on social media and when there's crossovers that happen whether it's into different sports or different events it's always like people are waiting to see who does what and where they come i don't feel like that's a like it's very industry specific right like if i'm watching like i watched a cvon video the other day of him talking about the the i mean it's kind of talking about everything you've always talked about which is like he now wants to be jacked and athletic because he wants to be able to run around with his kids and dominate them in sport and not have the burden of being a bodybuilder and being unrestricted in his movement etc and it's like again when he says stuff like that you're like oh it'd be interesting to see him do certain things because because of who he is and see how he stacks up but it's like that general feeling in the industry of like again this person's probably you've seen you know your physique your training your marathons etc and been like oh i wonder where he stacks up in this like field do you think that's like an interesting place to be as like one of these people um it's an interesting place to be but again like it's it's like the the content the context is super important because when you're on the start line at high rocks it's like no one no one's thinking do you know what's really like what i find really important It's like a really impressive, like a Michael Murray, right?
45:03Ollie Marchon:Goes and kicks it in high rocks, runs a multi, multi, I don't even know how, hundreds of millions or billion pound business, has kids. I'm looking at him and going, fuck yeah, that's inspiring to me. Other people are going like, well, some people that understand the context of what he's just achieved might be inspired, but they're thinking more about the influencer guy that has just actually trained twice a day for however long to run that sub 60 minutes. Like, I don't get paid to do it. It doesn't really, and we're not just talking about Harrocks here. It's like anything I'm doing from a fitness standpoint.
45:40Ollie Marchon:We spent a year, you know, with this marathon pursuit and running a sub three hour marathon is a goal of mine. That is personal. It's not about, you know, it's not about business there. And like I said, it's not that that's super impressive. Like, Ollie runs a sub three hour marathon, all of a sudden we must worship March on. Like that's, that's ridiculous. But it was a personal goal. But actually in the pursuit of doing that, I think about all the things that I maybe, you know, could have done with that time. And actually like, I loved playing rugby and fucking smashing into people. And the test, the physical test that it brought and the combative nature of it.
46:18Ollie Marchon:And I think I said just before, like when I first came back to the mats in jujitsu, and I think I mentioned this on YouTube, in our jujitsu where we train, there's maybe like half a dozen eight people none of them are super competitive most of them are slightly older than than at least me you know certainly older than you and they're hobbyists but the feeling of being capable on those mats in that fucking five by five meter room in Hemel Hempstead with a bunch of people that no one would ever you know know of or care to know of means way more to me in this stage of life at 37 years old that's got three kids that wants to make sure that like I'm ready to fucking rock and roll if anyone if I need to than running a sub three hour or two hour 30 marathon now that's not to contradict the fact that I believe in these like tough goals in your calendar and I believe in the race and I believe in the event and you know and running a high rocks is certainly in that bracket but it's a personal journey that you have to be able to build into all the things that you're trying to achieve now running a singles hierarchs is certainly a goal but if the expectation is to me get to get anywhere near 60 minutes or whatever it is i don't even know i don't know where i'd stack up that's an expectation i don't care for not because i'm um concerned about the the or scared of it of the the that goal it's just that like the context of it just like it doesn't mean anything in the grand scheme of things to me and the person that you're maybe if you are wanting to see how i rank against other people it doesn't really matter like i'll race them then let's see what's behind the scenes in terms of their business then let's see if they you know their parent three kids then let's see all the what are the all the other measures for success it's not a six-pack and it's not a time or race or whatever else um and i think that's something you learn as you get a little bit older yeah nice so I don't probably like what I'd rather run 10 doubles than a singles yeah it's not because I'm scared of like burying myself do you know what I mean burying myself for 60 minutes or 70 minutes or whatever it is I've done that 100 times over but fitness for me isn't about that as much anymore yeah okay I don't know is that answer yeah yeah yeah no I get what you're saying I think the the question itself is probably again it comes from probably a place where it's more of a I want to see people that they look up to doing certain things it'd be like me asking maybe see bum like when are you going to start jiu-jitsu it's like I just want to see it I just want to see what happens it's like what would be enough for those individuals right because me rocking up and do a single a singles high rocks I could do it tomorrow.
49:11Ollie Marchon:I don't know what my time would be, but I could do it tomorrow. Me spending six months to rock up and do a singles high rocks to really give the very best of me. No, I think it's just a perspective thing. At what expense? Because we saw me try and do that with the marathon. I tried, I put the effort in. What did I get for it? The acts of the training certainly forged discipline and I got fit there and everything else. But there was a number of things that fell by the wayside. And I don't necessarily think that level of, particularly in the stage of business that we're in now, we've had a very difficult year in business.
49:51Ollie Marchon:Could it have been better if I was able to show up better in the workplace? Probably. Did the marathon impact that? Again, I don't really know. But in order of magnitude of my priorities, running high rocks recreationally would be up there but by virtue of the question the expectation is don't run it recreationally we want to show up and see what you're made of in which case I'm very willing to go on record and say I'm nowhere near any of those athletes okay I mean never say never who knows can we give The other thing is like getting a fucking ticket Well true The ag of getting a ticket man Yeah very true You mentioned jiu jitsu there Can we give jiu jitsu a couple of minutes on the podcast And just talk about How you feel about the sport In terms of what it's done for you this year I feel like it's in the last What it's been two years I think it's given a lot in terms of Again the reason I was so keen And when I first started you'd already been Thinking about doing it so it wasn't a hard sell but the the feeling of being on the mats to me it always been a case of there was no other thing in my life that everything around me stopped and I only thought about one thing for an hour and that was that thing so for someone like yourself that is constantly thinking about a million things all the time do you get that same feeling and what what is it what is it for you that is so attractive to that yeah like I said like in some if there was three hours where I could and this is certainly an evolution of how I view fitness there was again look back 10 years ago on my Instagram fucking doing loads of wall balls and sled pushes and loads of like sprints on a treadmill I've done this like a thousand times over um now put in those three hours of where I could go and practice wall balls and burpee broad jump and lunge technique into being on the mats and rolling with a bunch of men um at any level super fulfilling I love it it's even even better that I get to do it alongside you and my brother and my best mate Chris like I said there's something very I don't know whether it's older because I'm older I've got kids I've always been very capable physically but now like learning something where you feel capable not because you ever envisaged having to use it but I think there's there's something in that, like I said, it trumps any marathon time or anything else.
52:26Ollie Marchon:I think learning to handle yourself and being able to defend yourself is very cool. And to your point, the sheer focus you have to have on the mats when someone's trying to choke you out or whatever is, yeah, it's really cool. You walk out of that thinking, wow, I feel like all my problems went away for a period of time. And I think, you know, because it's been popular for a number of years and there's been some great people in space. Obviously, James Smith has been a massive advocate for it for as long as I can remember following him, you know, five, six, seven years. And I think at the start, you think, oh, no, I'm strong, man.
53:02Ollie Marchon:I'm fit. I could run a sub 60-minute hierarchy. I don't need to go and do that. And that fear, the insecurity of all of a sudden, you know, you have to wrestle someone and try and submit them. But once you overcome that, like it's for someone like me like I say everyone's got the thing that's going to be there this is certainly it's massive I think the only thing my only frustration is certainly has been very sore because you know movements that that I'm not as accustomed to in terms of how my body's moving after years of sagittal plane up down front back lifting and the fact that we train late at night and I can't sleep pisses me off again 26 maybe more to come on that front is there anything else that you wanted to mention talk through shout out moments etc from this year that have stood out to you
54:03if the general podcast audience were in the room later today what sort of things would you be talking about in terms of to the team that is we've got our wrap up
54:15Ollie Marchon:like I said there's there's there's loads of like cool moments where we've done amazing brand campaigns when without limits was was was really cool relaunching the women's formula products um the storytelling we did around that was superb like having all those then ladies and you know friends and family at the silver palette for that dinner like these these small moments that uh sorry these big brand brand moments that but it's in the smaller moments the way you're sat in a room with these people and it's like it's it's visceral i i get really i read messages on my instagram every day people telling me they've changed tonight you know this has changed their life like that's that's the stuff you know i'm not i've all like i didn't i've been brought up very fortunate you know didn't really want for much was was um i mentioned many times like a it was certainly, I wasn't spoiled.
55:14Ollie Marchon:Everything had to be earned, but I've never really, I've not come from nothing. I've had a very fortunate life. And so the riches and all the stuff and the material stuff and all those things that the brand achieves, it's not like, this is life's work. So it's deep in that. And the smaller moments with what people say and when you have the interactions and when you fly to Australia, the 200 people is really amazing, but it's the conversation you have with the person at the end of it. And they go like, oh, this, how do you meet us? Oh, I saw this thing. that's really special so the dopamine hits it every day I'm grateful for everything big or small Amazing I think we'll wrap up there what have people got to look forward to for the podcast in the new year?
55:56Ollie Marchon:More consistency I do think that like I think there's we certainly need to again like everything we try and sharp each year we need to improve we need to level up it's about elevating everything we're trying to do I think the podcast is something that can often be on the back burner in a busy week when we're thinking about the way in which we want this podcast to be consumed is with the guest in front of me, being able to read the body language, being able to dive into a really deep and intimate conversation and bring value to the audience rather than it being like a Zoom recorded thing where it's about volume and just getting something out there.
56:29Ollie Marchon:So because that construct is quite difficult and in order of magnitude of priorities, there's moments of the year where this can get deprioritised rightly or wrongly that will change in 2026 in the sense that we'll try and build into a cadence and reverse engineer how this is going to play out but we've finished wrapping three seasons in this now, I think we've brought a lot of tremendous amount of value across those three seasons this one's been very much more kind of coach heavy and technical but we're still trying to balance like I say the inspiration the stories of people that have been there and done that in whether it's sport and business and then also actionable bits that people can take away into their training whether it's through nutrition training health related stuff so more of the same and we'll start recording like I said third week of January we already have someone in the books to record for season four whereas this time last year we didn't start recording I think till like October yeah so big changes in that respect yeah we're very conscious we see all the lovely messages um the you know the the audience growth on on spotify has been crazy actually for the last year um it really seems like like we talked about in a world where snippets and 30 second 10 second videos on instagram and tiktok etc is booming people are still wanting long-form content that they can engage with experts that you know you sit down and speak to so it's really cool to see that people are still engaging with that type of content and gives us a bit of fire to push the podcast on and get some more guests for 26.
58:07So yeah, really excited for that.
58:09Ollie Marchon:What's been your highlight, Sam, of 2025? I was going to actually say at the end, have you got any questions to me as a joke? No, I actually would quite like to ask you something in the next five minutes. My highlight of 2025 for the business, like a moment or a... Go business and personal. for the business I think I think I don't want to take your answer but Australia was a really cool trip and again to go so far away from home and have people wearing the t-shirt saying that they've seen you on YouTube or they've they watched x video on Instagram or I mean tell us in general are your content sick like we're following it from over here it's like the perspective thing of you know sometimes if you're chasing the algorithm you're chasing numbers and you're like i didn't hit x amount of growth that i wanted to this month or whatever and it's like you know take the youtube for example some videos might get 5 000 views which to anyone that has zero subscribers and hasn't started youtube might sound like great but to someone that's again looking at everyone else and the industry and mapping it against some videos that did 100 ,000 views or whatever, I'm like, oh, it didn't do as well as I want.
59:29But when you hear someone say, I watched that video, which has happened for a video that I had in my head, you're like, oh, you are one of those 5 ,000. And if you, being one of those 5 ,000, engaged with it, you thought it was sick and it got you closer to the brand, which made you buy the supplements, which helps your training, which improved your body composition which has been a goal for you for the last however long again this is all coming from conversations i've had with people telling me about certain things i think the value you put on those numbers then changes so like 5 000 seems like a fucking massive number if half of those people felt similarly to the person i spoke to so again the perspective of speaking to people and especially on that australia trip where i had a lot of those conversations whether it was about youtube videos or podcast episodes or clips we'd put out on Instagram or PDFs we've made for the training or whatever type of content it was that when sometimes you look at numbers and you think oh they're not great numbers because you're comparing them to millions and tens of millions or whatever it is the value you can put on those numbers I think does change when you do speak to people and I think that can never be undervalued is actually having conversations with people and finding out what value they got from what you've been doing because again putting a face to a number changes that number massively so for me I think that trip for was it was a big one because again it gave me a kick to say that you can chase the numbers all you want but actually are you making stuff that people will resonate with and take things from and if that's the case the numbers will follow eventually or the people that you are reaching with that are being impacted so the job's being done anyway um so yeah I think that very very
1:01:14Ollie Marchon:Very good. It comes back to how you measure impact, right? It's the same in business. You look at it from your standpoint as a creative and a lead on content. It's like views, clicks, links, et cetera. And in business, people look at impact. Is it the revenue they hit for that year? Is it their margins for that year? But again, without understanding the context of the business of what they're building for, it's very difficult to compare. It's not comparing apples for apples. But I think something that, again, going back to our origin story, it was about impacting 150, 200, 300 people, local people in this market and getting them healthier and fitter.
1:01:49Ollie Marchon:And that's how we've tried to then build everything out. So impact is actually about changing someone's state, changing someone's mindset, changing someone's ability to go and achieve either in fitness or outside of that. I think, yeah, we're very fortunate that we get to travel the world and witness that firsthand in what people say. From a personal standpoint then, what should be your biggest achievement? or is it kind of attached to that in terms of you've been able to you know a lot of that has been through you know your strategy and yeah I mean I obviously take a lot of um pride in in the work that I do for the business because I you know I feel so close to to everything this is like my second family I moved my life up here and the people I know up here are the business I don't have like friends outside of march on really i mean that's due to not really liking the company of people but you know it's i i am like i am so connected to this business so again the the business wins feel like my wins and progression that we make you know it's why we have such passionate discussions on certain topics because it's like we both feel so strongly about the direction of the business it's not coming from a place of either of us well even myself thinking that I know any better or I think I've got a better idea of something it's like I just want to see the business succeed so at any cost I want to try and make sure that happens so again from a personal standpoint that is the bits that fulfill me I think a big year a big thing for me this year was sort of was it felt like the first year in the last few where I've moved up here that I've like built a life up here if that makes sense so I feel like you know that the work day doesn't just and I think this is the same for a lot of people whether you're working a you know stressful job in London that you're traveling to or whatever it is it can sometimes feel like you go to work you come home you go to sleep you get up you go to work you go to sleep actually what has been built with this business and the freedom that kind of it allows is when you're working on stuff you enjoy it just feels like life it doesn't feel like you're working at nine to five because you know there might be nights where I stay the office at seven eight in the evening or whatever and just realise that it's late, go home, or log back in at 12 o 'clock and think, fuck, it's 3am and I've been working on whatever.
1:04:09But it doesn't matter because it's all part of one thing anyway. It's not like work and life. It's just kind of blended. So it's felt like that for this year, that actually everything's felt more... I don't know the word. Balance isn't the word because it's not been balanced, but it's like integrated, yeah, probably is a better word.
1:04:30Ollie Marchon:And you've got yourself a lovely lady friend that you yeah exactly there you go shout out shout out Maisie the jiu jitsu thing because obviously you're a big part of how I'm so into it right now you started MMA as a little whippersnapper yeah what does it give you why are you so obsessed with it yeah interesting enough so jiu jitsu for me was when I stopped fighting I moved into jiu jitsu because I kind of it was the next best thing for what I was using MMA for I think that I've gone definitely gone through a transition of the you know the reason why I got into MMA it's kind of a personal reason but after the the last fight I had and I said I wanted to stop fighting for whatever reason that was I still needed that like escape of you know my thoughts I'm not again we mentioned I'm not really a personable person I don't really go out for drinks with friends or anything like that so a lot of thoughts and feelings and things like that I do internalize so not having a release for that whatever that looks like you know when I was younger it looked like smashing shit out of heavy bag or a person and then it moved into actually you know the connections I can make on the mat I'm extremely personable when I'm rolling before I turn up to a gym for an open mat I want to go and like speak to people and ask how long they've been training and like get involved with techniques and that sort of thing whereas like in a normal setting I probably wouldn't go near them or speak to them because I don't really care I'm like not bothered about like their daily lives but when it comes to jiu-jitsu I'm like that connection really means a lot to me yeah and I'm not sure what that is I think like it gives you that shared sense of like you're both doing the same thing you both understand what like what you get out of it it's like the connection you make after doing a role with someone you know a five minute role some random person you're like instantly friends it doesn't matter what's like what's happened or you know whatever and I think like it does give you that that sense of something you know even now like I've been I've been training like you know nine ten years I still get it where I'm like I don't want to go to training tonight but I know every single time the minute I step on the mat I'm like this is where I need to be and afterwards I'm like yeah obviously I fucking enjoyed that and obviously it was great like but it's still the cycle of like sometimes doing the hard things is really important I think that's something I've learned from you is like actually the things that scare you the things that that you don't want to do sometimes you just need to fucking do them because more often than not there is exactly what you you know it's exactly where you need to be i think that's the that's the the biggest thing that when people talk about like what's that one behavior it's just the ability to do hard things now that's that's a spectrum right that the hard thing doesn't need to be the sub-3o marathon or the solo hierarchs whatever else although those offerings now could be the thing because they're so accessible and it's culturally really relevant but doing the hard things is the momentum starter for the discipline and the you know the elevated thinking the elevated performance um and i think you know again like for me doing the hard thing is was getting you know getting on the mats and going now and now go there going there after work going and doing more fitness isn't isn't i mean it's still hard in terms of the actual act of doing it but it's something i've done for a lot of time um i think the other thing about you you mentioned their jiu-jitsu and the connection to the individuals there, you know, spoke to a guy there the other week who had spent all day driving his Uber and he came, I think it's a Romanian guy or a couple more is from Poland.
1:08:16Ollie Marchon:I think he'd spent all day driving his Uber and he came just to like, just to, you know, just to have, have his moment. And, you know, his story was that this is the final, he's been here 20 years. And by the end of this year, he should have saved up enough money to go back and build this house in Poland where his wife and kids still are. Um, and that's just stuff just like so sick. I think that's also why I'm naturally, I've always been involved in team sports. I've never played the solo sport. I think that's also why I naturally lean more towards, you know, a high rocks pairs or, um, doing the pursuits where there's other people involved.
1:08:48Ollie Marchon:I think there's, that's, that experience of experiencing fitness in that way is, uh, I think that's, it's the beauty of, of what it, you know, of what, what it is. And again, I might be wrong, but I think there's very few sports in the world that you get humbled as much as you do in jiu-jitsu at a consistent rate. So in turn, to me, that makes everyone that does it a certain type of person when you speak with them because their ego is left at the door straight away. so in any other sport you might have like I mean again in Jiu Jitsu at a high level there is big personalities but I mean most of the guys we've met some of the, I've trained with some of the top guys they're all just decent people because they've all done the 10 ,000 hours of being submitted and feeling like shit and going home and thinking that they're not good enough and getting close to quitting the sport and you know they've all gone through that so the white belt that's just turned up thinking fuck me I'm shit and every week feels like I'm just getting worse the black belts have felt that for 10 years and they they still have days of feeling like that as well when the old white belt or blue belt beats them and they think fuck like i'm a black belt i've done this for you know i've had those conversations with people so like the humble nature of people that do jujitsu i think when you speak to someone that does jujitsu you're like oh you get it like you get it you put yourself in positions where you feel like shit about yourself like we share that and we both like do you know what I mean you have days where you feel great and you don't feel good but like I think it's a it's a sport that produces just people that are humble and and the ego isn't part of the sport at most levels so I think that that's a big thing completely I think there to wrap up on that I would open a jiu-jitsu gym that's how I feel about it yeah let's do it right well that is season three finale wrapped up we appreciate all of the questions that come in as ever if anyone has any more questions or need to dive into it you can always find me at ollie march on i try and moderate my dms as best as i can as we said we'll be bringing season four to you very soon appreciate all the support um that's the end of big year let's uh head to this business wrap up company wrap up because we might be late thank you man the bounce
From the publisher
In this episode I sat down to answer questions from the community and reflect on the year. We discuss the growth, challenges and vision for the future.




