Emma Hernan: How to Build Real Wealth & Scale a Business Beyond Reality TV | Entrepreneurship | E375

23:50But then you have to find that balance. And I think that balance is hard where they feel masculine, you feel girly and everything else. But at the same time, I'm still a woman. in. I still work hard. So I want to be respected and things like that. So that's definitely something that I think any relationship that I'm in or going to be in is going to be a struggle for sure. And I try and navigate it as best I can. But I mean, I've definitely had guys tell me that I emasculate them. Oh, no. And then for sure. And I mean, I'm totally fine with it. I feel like that's their issues. But yeah, it's something that I definitely try and navigate as best I can, but that's a difficult one.

24:30I just think dating is difficult. And especially when you're a successful woman, I think it just adds a level of difficulty, which it shouldn't, but it does. Well, I think we're the first generation of women that actually have money and we're the first generation that's actually dealing with this. And so we've all these stereotypes from the past that everyone's still clinging on to. Also age difference. My boyfriend now is five years younger than me, you know? And I think that's going to be the norm. I actually totally agree with that. And it's so funny that you say that because I was just watching something online talking about how younger men are dating a little bit older women.

25:08And it's actually the perfect recipe for a healthy relationship. The men are actually maturing faster now when they're dating someone and then they respect them more and all of these things. My best friend actually, she's dating someone that's a lot younger than her now too. And I'm just like, oh my God, everyone's doing that. And it seems to be working really, really well. Yeah, I agree. I feel like it's a new world, Emma. Yeah, exactly. I love it. So you launched an empanada company, a frozen food company. It's called MLA and Co. And you used your family's recipes. So talk to us about the origin story of you launching this product.

25:48You also mentioned that you do vertical integration. You've got your own manufacturing company. So walk us through how you launched it and why you built it the way that you did. So I started working in the food industry when I was extremely young. I was doing demos. I don't know if you know what that is. But when you go to a supermarket and people are handing out food, I started doing that when I was like 12 years old, of course, with my parents. I also love to cook. So it was right around COVID. And I was like, this is a great time to start a company. And I had grown up in the industry. I would place all the orders for my family's company as we were growing and just super involved.

26:22And so I knew I wanted to start my own company. And that's when I started Emily & Co. And I partnered with Beyond Meat. And that was huge at the time because vegan was skyrocketing. And as you watch Beyond Stock, that's right when I got in. So it was really great for me because, first of all, it was great because I had connections to all of the buyers. I would call all the buyers that I had been dealing with for years, whereas most people, when they start a company, they have to hire a broker and they don't know how to get in and things like that. And I skipped that step because I had all these prior relationships, which was amazing.

26:55And then on top of that, now I have the Beyond Meat name. So I got to piggyback off of their marketing, off of their branding and things like that. And so I actually got onto QVC right away. And that I actually didn't get on with my empanadas. I eventually did get on with my empanadas, but I launched the first time with a keto cauliflower crab cake, which I still have. It's absolutely amazing. And it was my grandfather's recipe, but we took out the breadcrumbs and we put cauliflower in for a healthy twist. So when I started my company, basically, it was comfort food, but with a healthy twist. And that was something that I was really passionate about, just creating healthier meals for the frozen market.

27:37And when I QVC with that, I had a great connection that I was able to do that. And then I had Beyond Meat and getting in stores, Costco and everything like that was huge. And on top of that, having the manufacturing facility. So what people don't realize is they assume I just have this empanada company. But actually, I own this manufacturing facility where we co-pack for hundreds of brands. Wow. We're one of the largest manufacturers on the East Coast. And I think that people don't realize that. And obviously on the show, I came on and they wanted me to do my empanadas and serve them. So it's kind of like a little bit of, oh, Emma and her empanadas.

28:15But really, it's a huge facility where we make so many different items. And I launched a new company. It's called Coast to Coast. And that is really my baby. And that's what's going to go to the next level. I just got into my absolute dream account, which I can't wait to announce. and I make everything. I make shrimp spring rolls. I make crab cakes, you name it, we make it. And I think that that was one of the things too a lot of people don't understand. They assume, oh, I just make these empanadas and they have no idea. I've been in the industry my whole life. I didn't jump on a show and create this.

28:52I had all of this prior to the show. And I think that that's an important thing to note. Totally, because somebody would just assume that maybe you're just the face of the brand and that you didn't have anything to do with the operations. So you've got this manufacturing company and you're basically a B2B business behind the scenes. So you've got this front-facing brand and then you work with other companies and you help them co-pack. Explain to people what that is who are not in the food industry. So numerous other companies come to us. For instance, Ming Tsai. He's a famous celebrity chef. We used to manufacture his Ming's Bings.

29:27So basically, someone comes up with a recipe. We also manufacture for another company that was like a pizza company. And basically, they come to us because we have the facility. So when you're co-packing for somebody, you are doing their items and then they're selling them under their name. But we are the facility that mass produces them. We're doing the boxing. We're doing everything. And I think that people don't actually realize what goes into it. I mean, the co-packer is so important. And a lot of companies, specifically startups, fail because they don't have a good co-packer. And it's such an advantage.

30:00I was thinking about it the other day that the best type of entrepreneur is an entrepreneur that sells something that they already do for themselves. So basically you figured out how to co-pack your own stuff and then you started selling that as a service. And I just feel like that is so genius. So talk to us about why that is such an advantage. It's huge. It's so, so, so important. For me, I bought my manufacturing facility before I started my company. And I love that I did it that way. I didn't come up with Emily & Co and then try and go figure out a co-packer. Obviously, I was in the industry my whole life.

30:33But my mother and I, we decided, okay, we're spending all this money releasing the facility. Even though still we are capable of co-packing, we're like, why don't we buy our own facilities? So I ended up buying my own manufacturing facility. Everyone started coming to us for us to manufacture for them. So now we have this extra income. On top of any brand that we own, now we get all this extra income with brands coming to us. And so it was a no-brainer. And it was something that... I mean, I'm so grateful that I did it that way because it was such a smart business move. And it's such an advantage when it comes to, for instance, my dream company that I just got all of my product into or four of my items.

31:14We decided that we want to do my new brand coast to coast, but we want to do items that I technically don't have in my packaging, but we do at the facility. So because I own a manufacturing facility, all I have to do is reach out to the boxing company, put the new logo on, change the items on it. And then now we have four new items that it would take a lot of other startups and people that didn't own their co-packing facility a lot longer because they're not making the products already. Whereas I'm already making the products. We can just swap boxes. If you told me your favorite meal was chicken parm, I could do a chicken parm Rangoon for you tomorrow and have it shipped out.

31:54Whereas most people wouldn't be able to do that, but I own the facility. That's awesome. Okay. So consumer packaged goods can be not only food, it can be beauty, it can be shampoo, beauty, wellness, all that kind of stuff. So if somebody wanted to launch their own CPG brand, what would be the first couple of steps that they should take? Well, I'm assuming that it's something that they're passionate about, hopefully first, something that they've created, whether it's the ingredients, say it is a shampoo. Hopefully it's something that they've really worked on for quite some time. And then once you have the ingredients down, then it's time to go meet with a co-packer.

32:33And that's when it's really, really important to find a solid co-packer, because this will change the way that the company goes. But when you go to the co-packer, you have to mass produce. And sometimes not only if food recipes will change, but say you are doing a perfume or say you are doing a shampoo or conditioner or whatever it may be, when you mass produce something, things change. They're not quite as flavorful. They're not quite the same. And I think that you really have to do R &D when it comes to launching a product, especially at that scale. And definitely finding a solid co-packer is super important.

33:07Then once you find that co-packer, which is usually a difficult process. I also too highly recommend having a partner in on it. I've done a lot of my things and everything I've done on my own. However, I think it's really nice when you have someone that can support you. So finding a mentor, I would really highly recommend for anyone out there that's starting a company. And that's why when people come up to me when it's on the street or in a restaurant or in a bathroom, I do always give them advice no matter what, because it is important to hear those things and finding a mentor and getting all those things set.

33:43And then once you have that and coming up with a business plan, so finding a co-packer, coming up with a business plan, potentially finding a mentor or partner, I think is really just helpful for your mental health. And mental health is so important for CEOs and entrepreneurs out there. And once you launch, if you're really passionate about it, you can become your own marketing. And I think that that's something that we should be so grateful for nowadays. Back in the day, that wasn't the case. Now with social media, we can market every single thing that we have by going online, whether it's doing TikToks, whether it's posting about it on Instagram, because it will get picked up.

34:20And if it's something that's a really great product, trust me, people will want it and word of mouth gets out there. Yeah, distribution now with social media is basically free. But isn't it also important to try to get on shelves? And can you speak to us about how you actually get into mainstream grocery stores and things like that? That is so important. I mean, that's the goal with any product. And I think once you have the product down and you're capable of manufacturing it to a level where you can go in stores, because the worst thing is you don't ever want to go in and meet with a buyer. They want the product, they put in the PO, and then you can't fulfill it because they will not put in another PO.

34:57So I think that that's something that's really important to note. but once you're capable of fulfilling the order and you have everything down, basically for the food industry, it's about getting in with the buyers. And sometimes you have connections and if you don't, you have to get a broker, which is totally fine. And the brokers usually have connections. For me, I actually, a lot of times, and I do think this is something that I want to share, is I have reached out, I've gone on LinkedIn and this is how I actually just got into my massive account that I'm super excited about. There's nothing that will hold me back from anything.

35:28If I want something, I will achieve it. And I think that I want other entrepreneurs and CEOs out there to know. I went into LinkedIn. I Googled buyers at this store and I just started messaging, hey, hey, hey, I would love to ship you some products. And then your product will speak for itself. So if you can get in contact and however you want to get in contact, I think that really just hard work will get you there. It really will. Thank you so much for sharing your story. It's awesome that you built this food empire. but you have so many different income streams. You do food, you do real estate, you do TV.

36:03Talk to us about the importance of diversifying your income, if that's important to you, and how you actually got started in real estate and what you do in real estate today. 100%. I think that diversifying your portfolio is probably one of the most important things that you can do for anyone out there, specifically women. You do not want to put all your eggs in one basket. For me, it's been the best blessing that I could have done. I got into investing. I got into real estate. I got into the food industry. I'm obviously now on the show. And then I get different social media things and things like that.

36:35And it's really good because for me, I think that with any industry, if you have all of your eggs in one basket, if one thing goes wrong, you feel like your whole world is crumbling. Where it's like, okay, for me, okay, I didn't end up selling that house. But oh my god, I just got this amazing order from pavilions. So it's going to be okay. I'm going to work hard on this, but it doesn't completely defeat you. So that's more of a mental thing for people that want to diversify. But from a business standpoint, you want to have income where you can be traveling and you're just getting mailbox money.

37:10And that's what I want for all these women out there and anyone here listening is I want people to get mailbox money. I want them to buy a home. I want them to get a good rate on it, get all of that and then get a renter. And then eventually the house will be paid off. The renters are going to be paying your mortgage for you if you get a mortgage, which you probably will get a mortgage. Renters are going to be paying your mortgage. Maybe you have a little extra, maybe you don't, but then eventually the home's going to be paid off. So in 10, 20 years, you're continuing to get this money. And I just think it's so, so, so important to whether it's an investment in the stock market or whatever it may be.

37:48I really think that to be diversified is the key to success.

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42:18Real estate is always going to go up, even if there's ups and downs for the short run, which of course there's going to be with interest rates and everything else. But real estate is a solid, solid investment. And so I couldn't recommend it more. I wish that I bought every single house that I've ever looked at because where they're at now is crazy. Again, another piece of advice that I would give is the sooner that you get going, the sooner that you start, the better. And what I also tell people, especially with real estate is, okay, maybe you're not ready to get into that property because the mortgage is a little high.

42:52Put a renter in there. Let them pay it till you're ready. Two, three years, then you're ready to move in. That's totally fine. Let them pay your mortgage till you're ready to move in. And then you have this asset. And if you waited to buy for an extra three years, well, the property's gone up. So then you're going to pay more. So I definitely really highly recommend getting in as soon as possible. And you're not going to regret it. You really, truly won't, for sure. That's really smart. So you've been on Selling Sunset for several seasons now. I think you guys are going on season nine coming up.

43:26Yes. That's really, really incredible. How has that show changed your life? How have you changed the way that you approach business, friendships, even your own authenticity? The show definitely was something that I really had no idea what I was jumping into, if I'm being honest. I had no idea how big the show was. I had no idea that, oh, okay, I'm actually losing my private life. And for me, it's been one of those things where family has been so important. Being able to go back to Boston, being able to just, again, and my humble beginnings, and just being able to stay down to earth. You know, I haven't changed who I am.

44:04I'm still the same goofy, nerdy Emma who loves family and rescuing animals and things like that. But it's also, you know, open doors for me in a sense where, oh, okay, people respect me more because they're not judging me off my looks. They're now judging me off of, okay, they've seen me on the show. She's an amazing entrepreneur who's been really independently successful. So now I'm getting an opportunity that I probably or maybe wouldn't have gotten before. So it's open doors in that sense. And then in another sense, sometimes it's difficult when the world is seeing you and judging you and navigating through relationships, whether it's friendships or your significant other.

44:43That's been something where I've tried to navigate through and that can be a struggle. So there's definitely pros and cons with the show. Business-wise, I think it's been great for sure. I think that the branding that you got from the show and things like that. And I think having a company prior to joining the show also was another level of respect that I ended up getting from a lot of people. But yeah, I mean, having your life out there when people are judging and things like that, it can be tough. So you have to have thick skin for sure. I learned that you actually spent more on your glam the first couple of years and you lost money participating in the show, which is just so interesting to think about because people think you're getting paid all this money to be on a show, but really it's mostly the exposure, right?

45:28So talk to us about that. For sure. And I think that people don't realize that and they assume, oh my God, anyone on a reality TV show or any show, they are just rolling in the dough. And I think people really don't realize the expense that comes with it, how much you're actually paid per episode or per season and every network does it different. But you have to go out there and you have to hustle. And if You're going to go onto the show and put your private life out there for the world to see and judge. Well, you better have a really good business background and something else that you're trying to push to make it worth it.

46:02Because you can't just go onto the show and expect that your life is going to change for the better. You have to have a business plan. And for me, I had my food company. I had all these other things that I was investing in. So it made sense. But I know so many people out there that have been on reality TV shows and are on reality TV shows. And they're really struggling. And people don't realize that. And it actually breaks my heart. And I want to bring more awareness to this is that people assume because they're on a TV show, they're living this luxurious, rich and famous life. But really, at the end of the day, we're all people.

46:35And if you don't have that solid business background or you don't have something else, a lot of people don't have what the average person in America or wherever, our shows worldwide, what they picture. And I think that we really need to bring a little bit of awareness to that, that we should probably have a business that we have in mind that we're going to push or something like that. Yeah, totally. So I had a stint in reality TV show back in the day. I actually almost had a show on MTV and I was the lead. I was president of something called the Sorority of Hip Hop. And I had a really popular blog when I was younger.

47:10I was like 25 years old. We were so broke. And MTV put us in this kind of like a real world house. And they built us like an office and a studio. And the way that they made it seem is like we had made it. But in reality, we were broke. And they were paying us like$3 ,000 an episode. Exactly. No. Oh, my God. see, I love that story. And that's closer to what is actually reality of what people think from what they see online. And it's like, you know, people watch these shows and then even think about The Bachelor or even like our show, you know, yeah, we're showing these luxurious homes, but not every agent is going home to a home that looks like that, you know?

47:51And I think that people don't understand that. Yeah. So how do you manage your focus? Because as an entrepreneur, focus is so important, but you're pulled in all these directions, right? You're investing. I think you're investing in either other people's companies, even as an angel investor. Then you also have your own products and you have this B2B company. Then you're doing real estate and you're doing TV and even modeling. How are you maintaining focus and is focus important to you? Focus is so, so, so important. I would be lying if I said that I'm always perfectly focused because I'm definitely not always perfectly focused by any means.

48:26I think it's hard. And I think it's about finding a balance. And I try as hard as I can. And I try and manage. I will say that this is important. Certain times, there's going to be... Whether it's real estate or whether it's my food company, something is going to require more attention than the other. And I think that you really need to listen to which company or which investment needs you more and put more of your time and energy into that. But focus is key for sure. And focus is something that I do think that I am really good at. It's something I've been determined my whole life. I'm a hard worker.

49:02I write in my notebook all the time. And I think that that's actually like a nerdy little trait of mine that actually has really helped with business. I write down all my goals. And that helps me strategize what I want to do and where I want to invest my money and things along those lines. But focus is key for sure and balance. And I think we all struggle a little bit with finding the perfect balance, but it is so, so, so important. How do you feel about content creation? And do you dedicate specific time to create content? Or do you think about that much? Or how do you handle it? For me, I think that I could probably work harder when it comes to being a little bit better on social media, posting a little bit more.

49:43Also too, I think that even with my TikTok or with my Instagram is being able to talk like I'm talking to you now. I think that people would appreciate that more. A lot of times I'm running to a meeting or I'm running to a showing. So I'm like, ooh, I'm in the car. Let me just take a quick little selfie and post meetings as opposed to talking about what I'm doing. And I think that that is important. So I will say that's something that I need to work on. So you reminded me, I'm gonna write that down after this, that that's something that I need to work on. Because also too, even this conversation that you and I are having, anyone listening is going to be motivated to go out there, start whatever business they're starting, or work harder at this or X or Y or Z.

50:24And I think that that's so important. So I do need to be a little bit better when it comes to being a content creator and focusing on my socials a bit because I do think it helps people out there. I think it helps everyone. I think it would help me. I think it would help everyone. And I think it goes back to time and focus. And you are a real entrepreneur. And it's very hard for real entrepreneurs to actually make the time to create content. As somebody who's really good at that, I think it's Bethany Frankel. I feel like she's so good at just coming on, doing the thing, being so authentic and raw.

50:59And people are just so drawn to that right now. People just want the real you, you know? Exactly. And I will say that's something that I openly need to work harder on is showing more of the real me. and I've rescued 10 animals that run around my house all day long. And the average person on my social media doesn't know that, but just being a little bit more real with my audience and showing them I'm not always fully glammed when I'm walking into houses. I've actually crawled into a basement and a hat and sweatpants to make sure everything was working. So I think showing more moments like that, being more relatable for sure.

51:35And Bethany Frankel does an amazing job. I think she's an amazing person, amazing woman. Let's talk about where you're investing your money these days. We talked about how you're an angel investor, you're investing in stocks and things like that. What industries are you bullish on and what are you investing in these days? Real estate always, I will always continue to invest in real estate. The market obviously with interest rates right now is a little bit tougher. So you kind of have to navigate through that and figure out what's going to be the best investment, whether it's commercial, whether it's residential.

52:08For me right now, I'm super focused on my food company, especially getting into this new big store. I can't say what it is yet or else I would say it. Trust me, I'm dying to say it. I cannot say it yet or else I would. But really focusing on that because that is my baby. And then I'm definitely investing in the AI space. So I started... I probably started two years ago in that, but I have a lot of friends in that industry. And so I think that it is the future. So finding the right, whether it's an app or finding something that you see potential in. Now, startups are really risky. So I actually wouldn't recommend that to the average person out there to go invest in startups.

52:48Because especially if someone has their life savings, I am not going to tell them to go, do not go invest 20 ,000 or 10 ,000 or whatever it is into a startup because it's very, very risky. But for me, I have my stock portfolio. I have my real estate portfolio. I have my food company. So I am able to be a little riskier. And I think that that is something that is good. So I know that investing in startups is really risky. And I actually think that's really great advice that you're giving people. Even I, you know, my company is on track to make$10 million this year. And I'm only investing in my own company.

53:22That's the only company that I invest in. Because to your point, it feels so risky. People ask me all the time and I'm like, I don't think I'm at that level yet to be giving somebody else 50 grand or 100 grand for their business. Lots of entrepreneurs tuning in are trying to raise money right now. So what do you look for in a founder that you're going to invest in? When I'm going to invest in any company, A, the product has to speak to me for sure. And it has to be something that I believe in or I would use in my daily life. But the most important thing for me is actually the founder. Because I believe when you invest in a company, you are investing in the founder.

53:58And so whether it's something that they're super passionate about, or they're super intelligent, and you know, in your heart, no matter what, even if the product was maybe an eight on a scale from one to 10, you have an amazing founder, they have marketing hacks or whatever it may be, they're going to make it work. They are determined and they have a hustle like no other. And a lot of times that I've invested in companies that I've done really well, I invested in the founder. And I think that if you're really passionate about something and you come into that meeting, you come in with your pitch deck and you're meeting with somebody that you want to invest in your company, it will show.

54:35It will show your passion and it's going to come off. And I think that that's something that I always tell people when they're thinking about investing in something because I get decks all the time. So, so many decks come through my email and on my desk and everything else. And I really look for a super, super passionate entrepreneur, CEO, founder. On top of the product has to be something that I believe in. But right up there with the product, it honestly is the founder. Yeah. You're investing in that person. You are. So I end my show with two questions. The first one is, what is one actionable piece of advice you can give our young and profiters so they can become more profitable tomorrow?

55:16tomorrow? Do it today. If you are struggling with when you should start, do it today. Make a step in the right direction, whether it's calling somebody, whether it's starting a business plan, whether it's writing in your notebook and coming up with a business plan or ideas, do something today that's a step in the right direction. Yeah, I love that. It's so true. A lot of people are just so stuck. They don't make any moves. They just want to keep learning and learning and learning. And you've got to just execute at some point. Exactly. And you said, what should I do for tomorrow? And my point is we'll do it today.

55:48And I think that that's a great piece of advice for someone. Okay, well, what should you do for tomorrow? Do it today. Take one step in the right direction, whether it's writing down in your notebook like me and writing down your goals or how you can execute something. So that's my little piece of advice. And what is your secret to profiting in life? And this can go beyond business and financial, but what is your secret to profiting in life? I think being genuine and a kind-hearted person is the most important thing. And I think that we're in a world where sometimes there's a lot of competition and sometimes we forget that there's other people out there that are struggling and things like that.

56:25And I think one thing for me that I've always stayed true to myself is I've always been super family-oriented. I've always put other people first. and I know it sounds cheesy and whatever else, but I really do believe that having a kind heart, I believe in karma. I believe that if you're a good person, good things happen to you. I strongly believe that. And I also want that message to go out there. So I want the young men and women that are listening to this right now to think about that when they're out and about during their day. Being a good person will reward you not only in relationships and friendships, but also in business.

57:01And I really believe that. I think that I am as successful as I am today because I always chose the route of being a good person and doing the right thing, even when maybe it would have been more beneficial to be a little bit more cutthroat or cut someone out of a deal. And that was never me. And so that is definitely something that's super important to me, my message, and anyone that wants me to be their mentor. That is such good advice. In the short term, you might be able to make more money or whatever when you skip over relationships, but when you actually lean into relationships and value them over anything, I feel like in the long run, you always do better as an entrepreneur.

57:41So I totally align to that. A hundred percent and helping other people too. Whereas maybe you're not going to get anything from it. Maybe if you're helping someone start their own business, you know, you don't have a piece of the business, but they will remember that and you're just doing a good deed. And I love to do that. Also, it brings me so much joy. I feel like everyone has a different love language and giving back is mine. So I think it's a huge piece of success for myself. So I think it would be a big piece of success for anyone out there that really wants to be an entrepreneur, a CEO and founder.

58:11Love that. Emma, you did such a great job today. Where can everybody learn more about you and everything that you do? You can go to any of my socials. You can also check out my website, emmahernan.com and definitely gonna be doing a lot more with speaking engagements and things like that. So I would love to, anyone listening now, to hopefully come meet me. I'll be in New York in November and Boston right after that. And I'm really excited and I can't wait to meet everyone out there listening. Amazing. Thank you so much for joining us on Young and Profiting Podcast. Thank you so much for having me.

58:50Yeah, fam, I am so incredibly grateful for Emma for opening up and sharing so much wisdom on the podcast. Her path from humble beginnings to becoming the first millionaire in her family is so inspirational and is such a powerful testament to what determination and grit can accomplish. I'm especially inspired by how she turned ambition into action, not just to build wealth, but to give back to the people she loves the most. Emma is truly a role model for all women. Her story proves that you don't need privilege or fancy degrees to create financial freedom. You need to start early, believe in yourself, and refuse to let fear paralyze you.

59:27Here are the strategies that stood out to me the most from this conversation. First, when we talked about investing, she told us to invest immediately, even if it feels early. Emma started putting away babysitting money at 16 and that early start compounded into becoming a millionaire. But don't fret. If you're no longer a teenager, now is better than never. Whether it's your own stock, real estate, or your own business, time is your greatest asset. Start today. Don't wait until you feel ready. Begin today. Next, reframe failure as redirection. Emma emphasized that fear of failure stops more entrepreneurs than actual failure ever could.

1:00:06When something doesn't work out, it's not defeat. It's course correction, pushing you towards what will work. Every setback contains a lesson, so learn from it, pivot, and keep on moving. Finally, diversify your income streams. Don't put everything in one basket. Emma built multiple revenue sources, manufacturing her own product lines, real estate, television, all our different investments. And this approach creates financial stability as well as mental peace. If one area struggles, the other can carry you forward. That's not just smart business, it's survival strategy for the long game. And here's another tactical gem to leave you with.

1:00:43Emma landed major retail accounts by going straight to LinkedIn, finding buyers and reaching out directly. No broker, no gatekeeper, just hustle and belief in her product. She didn't let anybody stop her from achieving her goals. She went straight to the source. Sometimes the shortcut is simply being bold enough to ask. Thank you so much for listening to this episode of Young and Profiting. If you listened, learned, and profited from this conversation with the amazing Emma Hernan, share it with somebody who needs that push to take action. And if you enjoyed the show, we'd be so grateful if you dropped us a five-star review on Apple Podcasts, Spotify, CastBox, or wherever you tune into the show.

1:01:20Your support helps us reach more aspiring entrepreneurs. If you want to watch this episode, all of our episodes are uploaded to YouTube. So search Young and Profiting. You'll find all of our content there. You can also connect with me on Instagram at Yap with Hala or LinkedIn. Just search for my name, Hala Taha. I'm not hard to miss on that platform. Huge thanks to my incredible Yap production team. I couldn't do this without you. This is your host, Hala Taha, aka the Podcast Princess, signing off.

1:01:53Thank you.